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tv   The Cycle  MSNBC  April 15, 2015 12:00pm-1:01pm PDT

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good afternoon. we have breaking news leading the cycle. we continue to follow development this is the bizarre helicopter landing on oh capitol hill grounds this afternoon. the gyrocopter, large enough for a single pilot, breached capitol hill air space causing a lock down, street cle sures and raising alarm. a robot has been sent in while police investigate. let's go to luke russert. what do we know about the pilot and this situation? >> well it's a very bizarre situation. it's also a situation that was temporarily terrifying for a lot of oh us on capitol hill. i was walking in the quarters of the capitol when about a dozen police officers ran by me saying chopperer landed on the west frontment some going to clutch weapons and running outside. the capitol was put in lock down. the business of the people was temporarily suspended. nobody in nobody out.
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as far as what we know about the pilot of the gyrocopter local affiliate ares in florida got letters from doug hughes. he was a mailman from ruskin florida who had written a local affiliate that he would fly the gyrocopter to the capitol to deliver 535 members of congress in the house and senate letters about campaign finance reform. there was a warning, we could say this this might happen though this came from many people totally out of left field. why is it important? oh this is a small thing. it couldn't hurt anybody. well the air space around the capitol since 9/11 has been secure. this is a prevailing theory that the pain that went down in pennsylvania was headed for the capitol or the white house. homeland security person they will have been careful about the air spacement how did this gyrocopter, big enough to hold a
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person, has gasoline or a propellant on the back how did it breach the air space and land close to the capitol? i spoke to a capitol aide who deals with homeland security and say they were terrifieded because of the potential p damage it could have caused not to mention the iraqi prime minister was inside the capitol complex while this was going on. the question will be how can they breach the air space and where is he able to take off from and what government buildings did he fly by to get here. mikey kay says a vehicle of this size at this speed could be mistaken p for a car by a radar. it's close to the ground so they are hard to detect. this is something that will be investigated for a long time. the bomb squad was investigating it there. the suspect is currently being detained. 's been question ed. charges are pending. i think it's fair to say it is
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the beginning of an investigation as to how exactly this security cocoon supposed to be around the building how it was not picked up sooner. he got to the des thags he wanted to get to without being intercepted. >> luke, thank you. we are going to turn to politics. it is tax day. hillary clinton wrapping up day two of her iowa cam tan trip tuesday with education. today it's about the economy. mrs. clinton touring a family owned local residence this morning. she held a round table with workerers from local small businesses. >> to me small businesses are at the heart and are the backbone of the american economy. i wanted to come here on my first trip to iowa because although our country has come back from tough economic times thanks to a lot of hard work and sacrifice by americans and their families. we need to do more than just get
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by. we need to get ahead and stay ahead. >> politically the small meetings have their advantages. there can be a down side. messages can be reinforced in speech after speech. there will be time to do it on the cam tan trail. congress asked clinton in 2012 if she used a private e-mail account. there was to response from her at the time. shh she left office seven weeks later. when they did respond they didn't answer that specific question. bill clinton making his first public appearance since her appearance giving a speech on ovarian cancer research. he didn't comment on the campaign or his role. we expect him to of course oh have one. let's get to iowa where the action is. alex is there. what's happening on the trail? >> hillary clinton left fiver or ten minutes ago on her way to the state capitol where she'll heat with officials.
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she's spending the night tonight again in iowa before heading to fly commercial. she's headed back home to new york. campaign officials won't say when she'll head to the next primary states. for now it's coming to a close are. today she met with small business leader talked about the economy. said we need to grow from the bottom up. she talked about how her father was a small business owner playing on biographical roots there is and took nice questions. another of the small events to show her meeting with voters one on one every day. not a big rally. also today, not here in iowa. her campaign put out a statement saying they hope -- she hopes the supreme court will side with same-sex marriage cases coming up determining that it should be
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a constitutional amendment. seems to be a flight shift. it was a state by state issue with npr. already coming out with strong policy. just as she's wrap aring up in iowa. back to you. >> there is meat on the bones on the policy side. senior editor of the new republic. how are you? >> good. how are you in. >> good. we have been watching with interest as the reporters have been running after hillary clinton. a lot of folks saying okay. let's hear what she has to say. talked about citizens united. we just heard alex report and the press is all over even the smallest moment including, of course oh her stuff at chipotle. other republican candidates aren't getting the wall to wall almost tmz surveillance video coverage. is that a good or a bad thing for clinton now? >> it's fine.
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campaigns are good about controlling how they interface with the press. the fact that she has all of the reporterers following her and the republicans, they don't have nearly as big of a press corps. there are a bunch of republicans runninger for the presidentle yal nomination. hillary clinton is the only declared democrat and the only one to raise the kind of pun it takes to win a primary. it's just natural that she's formed with reporters. she'll be able to manage that by choosing her venues and, you know choosing statements carefully. so it's not just a feeding frenzy. >> we have more details on the chipotle story. looks like she order ed a burrito bowl with chicken and guacamole. that's the choice of the people there. >> nice. >> i want your take. is this listening tour working for you? all campaign events to a certain extent are staged and campy and
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feel insincere. i have to say this one, to me feels particularly staged and authentic. we can see the campaign strategy memo behind what they are doing. do you think this is working for folk s? >> i think you are right in one sense. hillary clinton other tan barack obama is probably the most famous politician in the country. she introduced herself to the country multiple times there. there is no need to have this small communion with people. she's already done that. what this does is reflects les sons she learned from 2008 when she was running a campaign where she was expecting to be the nominee. she really didn't act as if she had to earn the nomination in any way. as a result she didn't communicate with voters in the way a lot of politicians do. you know, when they are building up the reputations. john edwards, barack obama, these are politicians. everyone knows their origins
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story. john edwards was the son of oh a mill worker. barack obama was raised by a white single mother. a lot of people don't know hillary clinton's origin story except she was bill clinton's wife. having small events like these running the campaign in a humble way allows her to tell the origin story in a way that feels authentic. >> i can't wait to hear the origins story over and over for the next 18 months. you've got a fun's talking about how hillary should take as her running mate one person named barack obama. you admit it's probably not constitutional. the letter of the constitution maybe it's possible. the spirit obviously says no. that's not possible. >> right. >> it's actually a really interesting idea. we look at the fundamentals of presidential elections. her chances are closely tied to
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his. we are talking about the president's approval rating and the economy in 2016 will be critical to whether or not hillary will win the race. how we feel about him is critical to how we are going to feel about her and vote for her. aligning herself with him makes sense. >> definitely. if president obama's approval ratings stay where they are in the high 40s or eclipsing 50 they have to run a closely coordinated campaign for her next year. she won't be able to put distance in because that will exacerbate any problem she has communicating with young voters minority voter who is are loyal and remain loyal. if the approvals split it changes things uh. she could solve the problem by making the running mate. all the benefits she could accrue them by not trying to throw president obama under the
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bus. by allowing them to campaign aggressively. >> wow. >> which is what i i egs expect will happen again. >> that's a way to fire up the far right. it will be interesting. you know, brian, as we mentioned earlier it's a story that won't die. the new york times is reporting that hillary clinton was asked by congressional gravities about two years ago about whether or not she used a private e-mail account during her time. she never respondeded to that request. we found out last month she not only used a personal e-mail but that was all she used on a special server set up for her. she said it was for her convenience. there was nothing she was concerned about getting out. why not cooperate two years ago and say, yes, i did use my own e-mail. i have nothing to hide. isn't the why some people remain skeptical about this? >> i think this is an issue republicans can successfully exploit to hang a giant question mark over hillary clinton, the public servant. is she hiding things from
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people raising those suspicions. the factual way in which big government bureaucracies respond to congress, you sort of oh -- it makes the question answerable. this is a question that went out to all of the departments. when you have tons of inquiries from congress and you don't answer in seven weeks are you trying to hide something or you haven't gotten around to it yet? i think in this particular case the latter is a better explanation. they will keep raising these questions. >> she's a busy woman. >> busy and we haven't gotten to the question of oh whether she hit "reply all" and whether it was by accident. that happens in and out of government. you do it every day, ari. >> on the cycle. brian, thank you. we'll have are you back soon. lots of thus to get to. we have a verdict in the trial of aaron hernandez. we'll go to the courthouse. plus new video of a police car ramming into an arped suspect surfacing. and we'll go inside the mind of a police officer with a forensic
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what say you? is the defendant not guilty guilty of murder in the first-degree or guilty of oh murder in the second ke agree? >> guilty of oh murder this the first-degree. >> guilty onle all counts. now former new england patriots star aaron hernandez has been sentenced to life in prison without parole for the 2013
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murder of odi n lloyd. assistant district attorney thomas quinn addressed the verdict this afternoon. >> in the end the jury are found he was a man who committeded a brutal murder. he was a professional athlete and it meant nothing the end. he is a citizen who was held accountable for his conduct. >> ron mott is following the developments prosecute the courthouse for us in fall river, massachusetts. what's the latest where you are is it? >> this verdict coming now on the 7th day of deliberations was stunning because of the gravity of what it meant. that is of course life in prison without the possibility of parole for aaron hernandez being convicted here of first-degree murder in the death of odin lloyd. a lot of folks wondered whether the jury was headed for an impasse because of how long it took them to deliberate. they spoke afterwards didn't give specifics about the deliberation process. they said there were tears in the jury room.
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but they all came to a decision that this murder was so heinous and cruel in the fact that lloyd was shot five times with what the prosecutor called two kill shots. lloyd's mom ursula attended just about every day of the trial with few, if any exceptions. she was poised and dignified throughout the proceedings now. she went further today with her kig dignity. look how she addressed the court. >> i forgive the people who had a hand in my son's murder. either before or after. i are pray and hope that some day everyone out there will forgive them also. >> she said she could forgive. said her only son was her strength. what happens next to aaron hernandez in addition to a long prison sentence and a life ahead of him in prison. he has another murder trial in suffolk county in boston pment
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he will be tried in the double homicide. two men gunned down in a drive-by shooting outside of oh a nightclub in the summer of 2012. he's being sued in civil court from a former friend who says aaron hernandez shot him in the face. he has a lot of legal troubles ahead. this long trial and lengthy deliberation is over with the legal troubles just beginning for aaron hernandez. back to you. >> ron mott thank you very much for that report. protests in more than a dozen cities on tuesday over police video, lack thereof and the use of oh force against suspects. from a deadly shooting of unarmed walter scott in south carolina to the shooting death of eric harris in oklahoma by a 73-year-old reserve deputy who mistook his gun for a taser. then there was the beating of a california man by sheriff's deputies after he allegedly stole a horse. just today thu video showing an
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arizona cop using his car to ram an armed suspect who allegedly went on a spree. he's seen firing at least one shot into the air with a stolen gun. our next guest is a frep sick psychologist and takes us inside the mind of a cop on the beat. he says it's a miracle we don't see more of these incidents. welcome. i want to start with that. why aren't we seeing more of this happen. >> within own level the screening process that officers undergo may be working to some degree. we are not getting a host of unstable impulsive individuals in the field. on the other hand, with the advent of technology we are seeing things i don't think any of us saw before. the average citizen has a phone in their hand. if an incident breaks out on your corner or across the street, you can turn on your phone and record things that in the past would have been impossible to record.
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in this field we talk about profiling. in your view, what's the profile of the type of people in law enforcement? we focused stories on really bad apple cases which is why they are covered, people are drawn to law enforcement, risking their lives, showing physical courage or oh desire to serve the public. most of them are never involved in these incidents. >> that's rightment it's a double edged sword. the irony is the kind of person you want on the street engaged in law enforcement, action oriented not afraid of violence. someone who can jump into the fray if they are unhinged along the way or stressed out or if they suffer set-backs emotionally or psychologically, those are the qualities that result in some of the terrible incidents we are seeing on the videos. >> talk about the terrible incidents in the past year. the country has been royaled
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about unarmed black men shot by police officers. a lot of opinions on the impact of race in those incidents. what i pact do you think race is having. >> i think it is a big impact. i think the one thing we don't do well enough i guess in screening officers and taking care of officers when they are in the field to periodically rescreen people uh you hired to be police officers. i really believe they need to be taken off tour ohs of duty and get time to de compress and do work that has nothing to do with ags orientation, violence. in other words, put them in a role, every single one, for a period during their work where they deal with the community. they deal with families. they sort of rehumanize and reconnect to perhaps the very reason they wanted to be police officer this is the first place. without that i think you have unchecked, stressed out people facing the possibility of being killed in the field on a daily basis. particularly in urban centers. i think they lose sight of what
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the goal is and what they are supposed to be doing out there. >> that's an interesting solution one we haven't heard before. another solution people talk about is body cameras. do you think body cameras could change behavior? >> it may. that presupposes a lot of the behavior we are seeing is premeditated. a lot of it is impulsive. it's knee jerk, reactive. yes, we'll get a clearer picture on what took place on oh the street. unless you are picking up on one officer who with is malevolent or malignant and psych pa thick in a way and enjoy pushing it around. >> when you wrap these folks in military equipment and drive them. that works as well. >> the job demands or the environment does impact
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behavior. people feel they are in a militarized zone. people feel they are treated disrespectfully, sort of you know harassed orca joeled you will get a reaction from an officer like anyone else. the point is they are here to serve and protect the community. they are not here to beat people up or oh kill people. p.m. that's a great point. such an important conversation. thank you so much for being with us. we appreciate it. >> sure. >> other matters of law and order in a cycle exclusive ari goes inside the fbi's top level cyber crime unit. what the elite agents are doing to track down terrorists and financial criminals word wide. ...you'll ride with a feeling of complete freedom and confidence. visit your can-am dealer and test drive the spyder f3 today. when the moment's spontaneous, why pause to take a pill? or stop to find a bathroom? cialis for daily use is approved to treat both erectile dysfunction and the urinary symptoms of bph, like needing to go frequently, day or night. tell your doctor about all your medical conditions and medicines, and ask if your heart is healthy enough for sex.
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[ bell ringing ] two years ago at this very moment we were in breaking news coverage of the boston marathon bombing. the city is now boston strong.
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mayor marty walsh joined bostonians and survivors on the street for a moment of silence in tribute to survivors and victims. april 15 is now known as one boston day. a thu tradition honoring resilience and good will in the city. the 2015 boston har marathon is a the few days away while the phase for dzhokhar tsarnaev starts in a few days. >> attacks on american companies up 40% while the obama administration continues to address questions about how russia allegedly hacked white house e-mails. i just visited the fbi's new york field office to see how the bureau is expanding efforts against the cyber threat. here is that report airing for the first time. >> when there is a cyber threat facing new york one of the nation's top targets, authorities turn to this man. as special agent in charge of
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cyber on oh radiations for the fbi in new york leo tatio leads in financial and security attacks. it's a tough job. >> the odds are unfortunately in favor of the hacker at this point. we are trying to change that. >> reporter: 70 oh% of companies don't know they are being hacked, according to a reevent verizon survey. >> for many of the networks the breach goes undetected for months at a time. >> reporter: to keep up the federal government is expanding efforts. that means tapping agents like tadeo who who spent his career fighting organized crime, recruiting computer experts and building out the cyber forensics department for the fbi. >> we have to adapt. we have to constantly keep up with the threat. what you saw in the cart program is a significant investment in our oh forensic capabilities. >> reporter: we got a look at the computer mall sis response team, c.a.r.t. where agents
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support about 10,000 investigations a year. you are taking hard drives and cell tones an turning them into data you can understand system correct. we present it to the agents to look through to see if there is anything relevant to cases there. >> reporter: that growing threat means a growing amount of data. >> we have our stuff stored p in the servers in this rack. we have approximately 80 terabytes worth of data here. >> reporter: all the book this is the library of oh congress comprise tenter bites of data. the fbi now processes over 10,000 a year. in new york the fbi's cyber unit is moving into larger office this is month, linking technology specialists with with agents to tackle the novel challenges of the cyber threat. sean henry worked on fbi s.w.a.t. teams before serving as assistant director of the sign unit this washington.
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>> in the late 80s and early 90s when we responded to a bank robbery, the pool of suspects of those who may have robbed the bank was the number of people who were in the vicinity of the bank at the time it was robbed. today when a bank is robbed electronically the pool is limited to the number of people with a $500 laptop and an internet connection. >> reporter: it is a fundamental change not only for catching criminals but for establishing the legal basis to prosecute them. in traditional law enforcement the victim and the criminal perpetrator are in the same place. this is different, right? the perpetrators here are intellectual propertically not at the location of their crime. >> that's exactly right. the internet and the interconnectedness of all of the systems, private and public make it possible to commit crimes are from almost anywhere in the world. >> reporter: that includes efforts by nok, china and iran.
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while isis hacked social immediate i can't accounts they don't believe they couldle pull off a cyber attack on their own. >> their efforts to acquire that threat and those capables is increasing every day. >> reporter: some believe isis wants to. >> they are calling for electronic jihad. they are calling for the next generation of troy westwoods to use technical capabilities to target the infrastructure. >> can they get the tools and what would the target be? >> reporter: terrorists can outsource the job. mary galligan is a former cyber agent at the fbi. >> hackers for hire. you can sell certain tools for a couple hundred dollars. you can sell your services for a couple thousand dollars. it depends on getting the right tool with the right knowledge of with a it is you are attacking. >> reporter: while the feds track national security threats across the globe they also take action against international
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conspiracies. one fbi counter cyber case led to over 102 coordinated arrests around the world. a massive strike against black shade, a new hacker technology. >> in the case of black shades they specifically designed and marketed this tool so it could be installed without the owner knowing it. >> reporter: hackers used the tool to i attack or hijack computers of over 700,000 people worldwide which the fbi tracked. >> they bragged about it. they had a customer support section that if you had trouble getting it onto your victim they would help you with it. >> reporter: some of those individuals were prosecuted in their home countries. others extradited to the united states. do you think those suspects ever expected that in logging on and gauging this behavior they would end up uh in a u.s. court? >> no. i think they thought they were safe behind the borders of oh jurisdictions that traditionally may not have cooperated with us.
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>> reporter: other cyber conspiracies caused tangible physical violence. it's all for sale in a part of the internet most people never see -- the dark web. >> you saw the fbi recently take down a case called silk road. you could go onto the dark web and buy guns drugs, assassins for hire. >> reporter: federal prosecutors take the cases to court. this year he won a conviction against ross albright a 30-year-old techie who faces up to life in prison for running the silk road online portal which is called a criminal bazaar. >> there are a lot of cyber crimes. the open air bazaar on the internet for the sale of terrible things like narcotics and child pornography and other bad things. it's a little bit like a new forum for an old crime. >> reporter: while many crimes are as old as time -- theft, violence and terror -- their
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virtual expansion keeps law enforcement working overtime. the president is calling on congress for new tools in the fight. >> i urge this congress to finally pass the legislation we need to better meet the evolving threat of cyber attacks. >> when the chief executive of the united states raises cyber security to that level, americans should sit up and take notice. >> wow, this was such an important piece. very well done. i'm glad you have ielted this. >> thank you. >> when it cops to cyber crime and hacking and terrorism and this represents probably one of the greatest challenges we are going to face moving forward. and just how much law enforcement hasten on their plate uh now to figure it out. what stood out is sean henry, a former fbi exec who is a friend of the show. back in the '80s if someone were to rob a bank the person who did it would be near the bank. now we are dealing with if someone steals something it could be anyone from anywhere around the world that just owns a $500 computer. makes you realize how important
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it is to give law enforcement the tools and training they need to stay up to date on this the stuff. >> part of the issue in terps of business hacks is making sure businesses have in place the security to protect themselves which is a role for government to insist on oh. the case against silk road. do we know that legally someone operating a platform like that is responsible for everything that is beg used for and everything being sold on oh it? >> they won't necessarily be responsible for every crime that grows out oh of it. with racketeering aiding and abetting you can bet if you are setting uh up an assassination on the dark web, under current law you will get in trouble. >> you hear about this dark web. how do you get on it? >> is that what you do? >> i'm asking for a friend. how do you access it is it? >> to be clear all the dark web means is a wig big part of the internet not indexed and accessible by a regular search engine. much of it might be random
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website content. >> you have to be invited in. >> it has no illicit content. if uh you know what you are doing and want to get there through a direct address and not the search engyps we use, you can get there. with silk road you had an amazon.com for illicit activity. scary stuff. >> well done. >> very well done. >> up next youtube's most famous astronaut coming back down to earth and will join us as the table. and live to capitol hill for an update. the latest on the breaking news about the gyrocopter landing on capitol hill grounds. stay with us.
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sunday dinners at my house... it's a full day for me, and i love it. but when i started having back pain my sister had to come help. i don't like asking for help. i took tylenol but i had to take six pills to get through the day. so my daughter brought over some aleve. it's just two pills, all day! and now, i'm back! aleve. two pills. all day strong, all day long. and for a good night's rest, try aleve pm for a better am. we are back and following the wild breaking news on capitol hill this afternoon. the unauthorized landing of a small helicopter on the west we lawn. the pilot is now in custody. luke russert was there as it
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happened. what's the latest on the investigation by capitol hill police at this point. >> well thankfully the bomb squad has finished its evaluation of the gyrocopter and we are told that the copter will be brought to an undisclosed location where further investigation will occur as to how it got off the ground where did it take off and what type of threat it posed. it did have fuel on the back. as far as the suspect, it's es not been publically confirmed but the speculation and with a we hear from immediate i can't reports in florida is it is a gentleman who was upset about campaign finance law and was attempting to deliver 535 letters about it to the caple toll in a public way. well he did, causing a security crisis on capitol hill. i was told by a congressional aide close to homeland security this was a terrifying thing.
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this was very difficult on radar. it got close to the capitol building. where where it took off from is the million dollar question. it happened around the secure air space. it is the united states capitol. it's mystifying. >> wild stuff, luke. tank you. >> take care. >> turning to other matters in the sky, man has always looked to the stars and wondered what exactly is out there. in the history of humanity, onlileonly 533 people have reached earth's orbit. our next guest is one of the lucky few. ♪ this this is major tom to ground control ♪ ♪ i've left forevermore ♪ ♪ and i'm floating in a most peculiar way ♪ >> that's just so good. retired colonel chris hadfield wowed us with his zero gravity
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version of "space oddity." he's logged more than 4,000 hours in space and chronicled his journey to the stars in "an astronaut's guide to life on earth" now uh in paperback. welcome back to the show former astronaut of the canadian space agency colonel chris hadfield. glad to have uh you back. >> thanks. glad to be back. >> when you are in space what do you miss the most about earth? >> you miss random food. >> psych le acycle appearances? >> i have had my share actually. randomness of food. some day nothing in the shelf looks good but you don't have a choice up there. >> is it bad? >> the food is okay. but it's a repeating diet. >> what are you eating there in that video. >> that's a brownie out of a el military rations package. >> looks good. >> are you hungry snoo. >> you missed physical contact,
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giving somebody a hug. it was a secular kind of existence up there. >> when you're up there, what is the feeling and impact on the body? how is it different from being down here? >> it's like magic actually. >> it's bizarre being able to fly. at first you just laugh. when the engines shut off and suddenly everybody is weightless. if now all five of us were suddenly weightless everybody would be laughing. it's just so fun to be able to float, fly and do somersaults. but you get used to it. after a while, super man never looks surprised when he can fly. you feel that way. you can fly across the room. subtle stuff. your digestion is different. up and down. it's confusing with all of the stability you have with gravity to suddenly be bouncing off the ceiling. you get adapted. after a few weeks you are like a
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spaceling up there. it's nice. >> your book is out in paper back. you write about being prepared for everything off things you experienced in space. looking back what was the scariest experience you had. lt matly how did it impact the way you looked at life? >> four days before we came home when i was commanding the international space station it started spewing liquid ammonia, the main coolant of the spaceship into the universe. our indication was like fireworks spewing out the side of the ship. we had to do an emergency space walk on one day's notice to try to save the health of the whole thing. being prepared for anything it's thinking of anything that might possibly go wrong and training for years and years. visualizing all the different failures so no matter what happens the big smorgasbord of things that could go wrong. we could handle anything. we did an emergency space walk. two guys outside.
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six and a half hours, came back in. le stopped the leak. >> no interstellar littering. good for you. >> you have an album coming out an a television show. thank uh you. we appreciate having you here. >> nice to talk to you. thank you. >> up ethicsnext, the man behind michael jordan's shoes. joining us next with preview of a fascinating new 30 for 30 all about him. >> people come in knocking converse, adidas. it was the signature line. that swayed him. that's how michael was born. ♪ at mfs, we believe in the power
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multi-billion-dollar arms race in which massive corporations fight to get their sneakers on to both basketball stars and precocious preteens. this man never played, he never coached, but anyone who's anyone in the world of basketball knows sonny vacoro and that gave him the ability to sign the stars to big contracts. listen to how he got kobe on adidas when he was still in high school. >> nike and the other pretenders did not want to mess with a high school guy. so i called peter moore and i said, peter, i'm going to give him a million dollars a year. there weren't million-dollar contracts in the 1990s. especially wasn't one given to a high school kid.
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as soon as he graduated from that high school we're signing him. and we did. >> vacarro identified kobe and michael jordan and lebron before anyone else and delivered them to nike or adidas, depending on where he was working. but now he's gone from helping corporations make billions to feeling like he created a monster. and now he wants to fight to improve conditions for young basketball players whose abilities create value for everyone around them but quite often not for them. it's exciting to welcome a true godfather of basketball sonny vacarro, the exciting new "30 for 30" called "soulman." welcome, sonny. >> thanks for having me here. looking forward to this conversation. >> so now you are a man fighting for players' rights. one of the interesting moments in the documentary is when folks start talking about the players, these young players as victims. even though they're getting sneakers, they're getting flown to great tournaments. they're getting access to the basketball hierarchy that they may not otherwise have.
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so how are these young players being corrupted? how is it that they are victims? >> i have no idea what the old minds of some people think when they say we created victims, we being any industry that provides opportunity. that's not true. what we do is provide opportunities. victims fall between a and b. if people involve themselves in young people's lives probably making a deal with a college. and i don't understand how the colleges get away with supposedly not victimizing the athletes. i mean that sincerely. it's a one-way street with people who don't see the whole picture. what the commercial entity has done for the colleges and the players and the coaches and the schools is unbelievable. we wouldn't have college sports today without commercialization. let's understand that. and the players are the ones who
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are the victims under this ruling. >> let's talk about the work that you did. you identified kobe and lebron and jordan. how do you talk these guys into signing with your company? is it just about the money? >> no it can't be the money. well, obviously michael was a signature shoe because the signature shoe went into air jordan. air jordan went to brand jordan. and he's a billionaire today because his deal at that time with nike was never done before. nike allowed him to share in the profits of his endeavor, which was shoes and sweat suits. that morphed into brand jordan. that's something that will probably never, ever happen again. and it hadn't because michael and nike and thank god for someone allowing me to think of putting those two together and letting me do it. it went into something that changed marketing history especially. >> you worked for nike for a
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good chunk of time. you were doing a great job for them. but they fired you. why? >> i guess because i am the kind of person who's talking to you 20 years later and advocating for youth. i'm a free spirit. i'm not wired to be corporate. every place i had, i basically had some sort of internal problem. my problem with adidas when i went there and helped them go and signing kobe and tracy mcgrady and not signing lebron was because they didn't follow whatever i thought was good. >> so you didn't break the rules, sir. >> pardon me? >> so you didn't break any rules? >> i've never broken a rule in my life. that means phil knight would have broken them also and certainly wouldn't do that. i'm just being facetious there. we did business we being the companies i represented, with the universities with professional leagues. i mean jordan helped save the nba, too. let's not forget when michael jordan and spike lee started
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doing commercials for nike an upstart company in '84, we had two african-americans becoming the picture of american sports. the league was floundering. whether they want to admit it or not, go back to your ratings in 1984 to where they are in 2015. michael jordan made billions of dollars for everyone including himself. >> and sonny, let me ask you this. part of what you're talking about is what people say is great about capitalism when profits are shared and people get opportunity, do you think that athletes would be better as you've talked about in some capacity if the ncaa ran more like a company and they had more power, the players? >> well the ncaa is a company. it's a company of their own. the only one that get reach in the ncaa are the ncaa and the commissioners and schools. i don't want to hear of the nonsense where they get an education. that's the biggest false advertisement i've ever seen in my life. the ncaa is dedicated to bettering their own selves.
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they just found out they had, what a $500 million oversight on that football conference. who played in that game? college football players. who played last week? college basketball players. this is actually silly in a sense that this group in indiana keeps talking about amateurism. >> sonny, you're very interesting. the documentary is fascinating. i hope people will watch it. thank you for being here with us. we'll be back with a final word right after this. so let's do something about it. premarin vaginal cream can help it provides estrogens to help rebuild vaginal tissue and make intercourse more comfortable. premarin vaginal cream treats vaginal changes due to menopause and moderate-to-severe painful intercourse caused by these changes. don't use it if you've had unusual bleeding breast or uterine cancer blood clots, liver problems, stroke or heart attack, are allergic to any of its
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and that does it after a busy day on "the cycle." "now with alex wagner" starts now.
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>> low-wage workers are taking to the streets. the european union is accusing google of abuse. and hillary clinton's e-mail drama has caught up to the scooby doo convoy. but chris christie comes face-to-face with a bridge-gate victim while in the state of new hampshire. it's wednesday april 15th, and this is "now." a non-candidate with a non-campaign takes his trademark campaign to the great stayed of new hampshire. chris christie is no longer running for re-election. today, the presumed 2016 hopeful played truth teller once more but this time with much more at stake, taking questions about iran cuba campaign finance, college costs, and common core. the new jersey governor faced perhaps the most scrutiny over his plans to reform the social safety net, which he answered with an anecdote about his good friend from facebook. >> my friend