with alex wagner" starts now. >> low-wage workers are taking to the streets. the european union is accusing google of abuse. and hillary clinton's e-mail drama has caught up to the scooby doo convoy. but chris christie comes face-to-face with a bridge-gate victim while in the state of new hampshire. it's wednesday april 15th, and this is "now." a non-candidate with a non-campaign takes his trademark campaign to the great stayed of new hampshire. chris christie is no longer running for re-election. today, the presumed 2016 hopeful played truth teller once more but this time with much more at stake, taking questions about iran cuba campaign finance, college costs, and common core. the new jersey governor faced perhaps the most scrutiny over his plans to reform the social safety net, which he answered with an anecdote about his good friend from facebook. >> my friend mark zuckerberg

the founder of facebook. he said what do you mean by entitlement reform, governor? it means you're not getting social security, mark. you don't need it. and if you want health insurance when you're older, pay for it buddy. >> if christie laid down a new litmus test on social security, he also aimed to set himself apart on the issue of immigration. >> i'm not one of these guys who's for building a wall. i'm not somebody who believes in the concept of self-deportation. we have to come up with a solution to that problem. how do we deal with it? what do we conceive of as fair? >> christie may have been taking controversial policy positions, but he still had time for conservative red meat. >> we have a president who, by the way, i think believes he's so smart that no one is worth listening to. because he already has all the answers. so why listen to anybody else? and for god's sake why compromise? >> but governor christie who is not exactly known for his humility, did not escape without getting some brief of his own.

at a meet and greet talk turned to traffic, moving new hampshire is not all that far away from a certain new jersey bridge. >> i was in that traffic jam, by the way. >> were you? >> it was my anniversary. >> really? >> how did it go? not well huh? i didn't think so. >> joining me now is nbc news political director and moderator of "meet the press" chuck todd, and former rnc chair michael steele. chuck, let me start with you. as far as chris christie's day today, i feel like he has some cover on immigration given jeb bush's position on this. but in terms of the next couple months, which do you think is trickier for him to navigate the lingering bridge-gate controversy, or his new plan for social security? >> look i don't think -- look, i don't think either one of them are easy to base a presidential campaign on. i think being the guy that wants to tackle entitlements is actually, if you think about the brand that chris christie would like to have, which is he's a guy that will tackle tough

issues, he's a guy that is willing to do unpopular things well, then trying to tackle entitlements, trying to tackle social security that fits that issue. the problem with the issue is rank and file voters -- you want to file in love with a candidate. rank and file primary voters they like to fall in love. i just don't see how that resonates with the republican base particularly this republican base. >> i think everyone wants to fall in love. not just a philosophical argument. >> yes. >> particularly primary politics. >> point well-taken. chairman steele chris christie has not just taken on the issue of the social safety net and reforming it, as some folks think it needs to be. but he has put numbers down which i think is both surprising and certainly to some folks in his party, maybe even ones running for president, a little intimidating talking practically about raising the

social security retirement age from 69 to 67. and reducing social security benefits entirely for individuals making $200,000 and up. i wonder as someone who knows republican politics how uncomfortable you think this proposition is for other primary candidates. >> well he's done the math apparently. and he's going to make them very uncomfortable. i think that to the point about having primary voters fall in love this is less about having them fall in love at this point as it is laying down a marker for the campaign to come. i take a little bit of that also away from what we saw rand paul doing on criminal justice. these guys are laying out markers. when they get on that stage, they have pivot points that they can tie to on other issues particularly on domestic issues because as a governor he's had to deal with this.

so it sets up the discussion about governing, about executive leadership, which is going to be important for the next president. i think it's going to be interesting to see how everyone else who is not a governor deals with this. i've said for over a year now this race becomes more interesting when republican governors who want to run for president get in. why? because most of these folks have governed through the great recession. they've had to deal with obamacare. they've had to deal with these issues like social security, because it hits the bottom line. they basically spent the last five or six years talking about this stuff. >> i think chris christie has set up a litmus test for the field. but as far as his own candidacy, you look at the polling, and of course, it is really early. but chris christie is getting 1% support in terms of choice for presidential candidate in 2016

according to a "usa today" suffolk poll. is this the proverbial hail mary to get himself back in contention? >> i think it is because i think the republican elite community, conservative intellectual crowd appreciates that christie is willing to do this, and tlog go out here and talk bow it.willing to go out here and talk bow it. he needs to be able to build and fund a campaign if he's going to be able to truly be able to pull this off. so i do think this issue is -- it's funny, the entitlement issue is an issue that matters a lot more to donors than it does rank and file americans. and let me tell you another challenge here on the entitlement issue when it comes to the republican party. the republican party, its most loyal voting group is becoming older white americans. the senior vote is no longer even a 50/50 vote. the senior vote leans republican. the last thing they want to hear about is people messing with social security. i think this is beginning to be

an interesting challenge as the republican party skews older. how they also want to be the party that tackles entitlement reform. it's a tough line to walk. >> well, also chairman steele if chris christie is positioning himself as the fiscal problem solver, i do not think it will go by unnoticed that the state of new jersey has had eight credit downgrades during governor christie's tenure. pension reform has been stalled. the s.e.c. and the manhattan district attorney are investigating whether governor christie misused port authority funds. there are a host of controversies surrounding his fiscal stewardship of the state. this is certain to unearth or at least bring back to the fore. >> well there is that yes. and he's going to have to reconcile that. his record as go. and it goes back to the point i was just making. against his desire to be

president of the united states. and what he wants to do as president of the united states. and there's going to be some incongruity there. it's going to be tough to justify eight downgrades against this idea of tinkering with social security. which goes to chuck's point, that then seniors become very nervous because they're going to be lost on him how he's managed the state versus wanting to manage their money in retirement. >> what about marco rubio. he has a tax plan that some say would add 4 trillion to the deficit. it zeros out capital gains. it is not without its own controversies. at the same time he is presenting himself as the candidate of the future. not the candidate of yesterday. do you think the tax plan strengthens his argument in one fashion or another? >> look, i think particularly for the younger candidates who are having to deal with the "experience question" or the lack of executive, i think it's

more important for rubio to have a plan to run on to have details. in some ways what christie is doing, he's putting a marker out there for other candidates to have to meet showing some detail. it's certainly a contrast to secretary clinton. it's early and maybe she will, but we may not see detailed white papers and detailed plans on that side of the aisle this time. and so i think that it's important for rubio to have a plan that he owns. >> do you think the fact that there are plans out, regardless of whether secretary clinton agrees with them or not, the fact that the republican side is putting numbers down do you think that that pushes hillary clinton to announce anything or something of her own? >> well we'll see. i think if you look at the history of '08, it was interesting, in the '08 campaign, john mccain put out a very detailed health care plan and barack obama very effectively turned john mccain into a guy who wanted to raise

taxes on people using the health care plan as sort of the foil on that front. because he put out a lot of detail on some of these health care issues. you know, there's a danger in doing that sometimes. you sometimes hand your opponent something to run against, and they make your plan the centerpiece of the argument against you. the clinton campaign that's not lost on them. it wouldn't shock me for they're more vague on numbers. >> i was going to say that's a very important point. as the press and other folks crave for these numbers give us the details, tell us how you're going to do it, the candidate is saying the minute i do that, having learned from the john mccain experience, this becomes fodder for my opponents to rip me a new one. and the reality is they try to find that balance, which is why you see both rubio and the governor christie sort of piecemealing this out, throwing out fewer numbers, but not a lot

of detail. >> the blueprint for. the gift and the curse. chuck todd and michael steele thank you both. and you can watch chuck on "meet the press" sunday mornings on nbc. after the break, e-mail-gate has followed hillary clinton to iowa. will it hang around? plus, jeb bush promises not to tear down his rivals during the gop primary. can that strategy last? and later, best boss ever. we'll speak with the ceo who just increased the minimum salary at his company to $70,000, while giving himself a pay cut. that is ahead on "now." new york state is reinventing how we do business by leading the way on tax cuts. we cut the rates on personal income taxes. we enacted the lowest corporate tax rate since 1968. we eliminated the income tax on manufacturers altogether. with startup-ny, qualified businesses that start, expand or relocate to new york state pay no taxes for 10 years.

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573 days from election day, and it is day two of hillary clinton's campaign in iowa. after spending her morning with local democratic activists at the treemont grill, this afternoon clinton participated in another round table, this time with small business owners and employees. for a second day, clinton hit on themes of economic inequality and fixing our political system. >> i want to build the economy of tomorrow not yesterday. and i want to make middle class mean something again. i want to fix our political system. i want to get things done. i'm willing to work with people. but we have to start breaking down the divisions that have paralyzed our politics and we have to get rid of the unaccountable money that is flooding onto our political system, even if it takes a constitutional amendment. >> as clinton is busy in the heartland, more e-mail drama is unfolding.

according to new reports today, clinton was asked two years ago whether she used a personal e-mail while serving as secretary of state. and didn't really respond. nbc news has obtained a copy of a 2012 letter from congressman darrell issa, then head of the house oversight committee, who asked clinton "have you or any senior agency official ever used a personal e-mail account to conduct official business." although secretary clinton herself did not apply to the letter, the state department did. but its reply came two months after clinton left office. clinton aides tell msnbc that the letter went to all cabinet agencies and not only clinton's office at the state department. according to the aides, the letter didn't raise concern. they also said clinton was never made aware of the letter though it was sent seven weeks before she left office. in an interview just moments ago, congressman issa accused clinton of being nixonian. >> as richard nixon discovered, it's not the crime, it's the discover-up.

in this case her destruction of documents, willful circumvention of delays her arrogant deletion of documents really is one of those nixonian moments. hillary clinton is brilliant. she's experienced. the question that people are going to ask as she runs for president is, does she consider herself above the law. >> joining me now is michael schmidt and josh green. the comparison to nixon is probably not something hillary clinton relishes. she reportedly did not answer a question about your story in "the new york times" today. do you think this current piece of news implicates secretary clinton in any wrong doing? >> it just simply shows that no one really wanted to answer the question in 2012 and 2013. basically, as we know the state department sent out letters to many members of the cabinet

saying hey, do you use personal e-mail? when it heard back from the state department four months later, there just was no answer to that question and other ones about whether her staff used them. so, you know, it's clear at that point no one wanted to answer the question. why didn't they want to answer the question? she was gone from the state department at that point. we don't know and they won't answer those questions. >> the state department responds in march of 2013, basically a description of their e-mail policies, which state -- according to their letter any employee using a personal account should make it clear that his or her personal e-mail is not being used for official business. >> correct. >> i mean the response was basically a strong argument for why personal e-mails shouldn't be used. it was pretty explicit, even more than the regulations that were in place in 2009 when she first came to office. but at the same time there are other questions in there about whether she used text messages

about social media, that weren't answered as well. there were about eight questions that mr. issa had sent. >> josh the e-mail controversy has provided sticky in this moment during the campaign launch. but i guess i wonder what you think the staying power of it is. the polling around clinton's trustworthiness seems to be her biggest vulnerability if you look at quinnipiac poll. 56% of colorado voters 52% of virginia voters say she is not trustworthy. do you think this is an ongoing narrative? >> yeah, i do. bloomberg had a poll last week that showed by i think a 2-1 margin voters thought she was lying about the e-mail controversy. if you're in the process of launching a presidential campaign as she is that's not the best backdrop to have from a political standpoint. it's hard to see how this really becomes a problem going forward unless those e-mails somehow

materialize and there's something as bad in there as darrell issa would like there to be. but absent that i think it's just one more kind of clinton distraction story that she's going to have to contend with as she runs for president. >> josh i want to talk about your cover story for bloomberg business week. and you have what i think is probably the most compelling strategy for this campaign which is effectively the best rationale for clinton in 2016 is the same one imbedded in republican attacks, which is that she is a creature of washington. clinton can subvert it by presenting her two decades of experience that has left her uniquely equipped to do what polls say americans are pining for, make washington function better. that seems like a good idea but with the sort of e-mail scandal in and around documents, i wonder if functionality becomes more of a loaded term for her. >> well you know maybe it does maybe it doesn't. but i covered her a lot in the senate. she came into the senate in 2000 in a pretty strikingly similar climate. you had a lot of partisan

animosity, a dysfunctional congress, a republican senate and you had an awful lot of republican senators who were not big fans of hillary clinton. but many of whom she won over even co-sponsored legislation with. by the time she had left she had kind of earned a reputation for grudging bipartisanship and an inability to make the system work. so if you look at what americans want most they want compromise in washington. as i say later, it looks as though they value experience in a presidential candidate, even more than they value having a new face. so there's a case to be made i think a pretty strong one, that clinton actually fits the mood of what americans say they want. >> i wonder if given what josh is saying about the demons from 2008 around dysfunction and infighting, and then with the e-mail narrative, whether your experience with the campaign is

that they're going to make a transparency and efficiency almost a priority here going into 2016. i know that hillary clinton is getting hit on not sort of giving the big overarching message about why she's running for president. but even if iowa she's put some specific proposals on the table, or addressed the issues of you know, the minimum wage constitutional amendment to deal with citizens united marriage inequality, paid leave. i mean she is touching on policies in a more specific way than she has been before. how much do you think that that is a sort of reaction to the criticism? >> i don't think it is because i think she does have to make an argument to the american people about why she is a good candidate. i don't think the american people are just going to accept it on its face. they want to see her make that argument. in terms of the e-mails and the distraction, i just don't think it's going away. i don't think it's going to be a day in day out story. but every few weeks or so there's going to be something else. the next thing to happen will be

the release of the benghazi e-mails, the roughly 900 pages of e-mails that was handed over to the special committee in the house that were about the libya attack. those should be released soon and that will be a distraction then. so we'll see stuff like that. >> michael schmidt and josh green, good to see you guys both. thanks for your time. >> thanks. coming up two tsa agents are fired for systematically groping certain passengers. that is just ahead. the promise of the cloud is that every organization has unlimited access to information, no matter where they are. the microsoft cloud gives our team the power to instantly deliver critical information to people, whenever they need it. here at accuweather we get up to 10 billion data requests every day. the cloud allows us to scale up so we can handle that volume. we can help keep people safe and to us that feels really good.

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degree. >> madam foreperson by which theory or theories deliberate premeditation, and/or extreme atrocity or cruelty? >> extreme atrocity or cruelty. >> that was the dramatic moment in a massachusetts courtroom today when a jury found former new england patriots star aaron hernandez guilty of first-degree murder. hernandez was sentenced to life in prison without parole for the murder of odin lloyd, a 27-year-old who was dating the sister of hernandez's fiancee. lloyd's body was found in a pit in an industrial park having been shot six times. although no murder weapon was located and no independent witnesses came forward, prosecutors said hernandez's motive was that lloyd was talking at a boston bar with people hernandez did not like. the jury took seven days to deliberate before delivering a final verdict. coming up a small helicopter just landed on the west lawn of the capitol. stunt? security threat? or both? that is next on "now."

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elsewhere on this april hump day, stories you will find yourself passionately debating with many many people. two denver tsa agents single out hot male passengers for extra patdowns. jeb bush promises an optimistic campaign, vowing not to attack his primary rivals, leading many to wonder is jeb bush running for president in america? and a man reportedly upset with our nation's campaign finance law lands a girocopter on the capital lawn because, well we'll discuss. but first, today the eu slapped google with antitrust charges alleging the search giant has been abusing its dominance by favoring its own shopping results above competitors. >> google's favorable treatment of its comparison shopping service, you probably know it as

google shopping. is an abuse of google's dominant position in general search. >> let's say you want to buy a winter jacket. the eu is concerned that google gives prominence to its own shopping tool instead of the best or cheapest result. the tech giant could face a sign of up to $6.6 billion, or 10% of its annual revenue unless a settlement is reached. today on its blog google says it respectfully but strongly disagreed. while google may be the most used search engine people can find and access information in numerous different ways. in fact, people have more choice than ever before. joining me now is lola oginaki, alex green, and dean obidala. alex, okay what do you make of the google violations according to the eu?

>> obviously the europeans just hate american success and want a successful corporation to fail. >> they just have it in for us. >> they do. >> so you legitimately disagree. >> google is incredibly dominant and that's the point of antitrust rules, to fight dominance. but i use google for everything but shopping. >> who google shops? >> exactly. nobody. >> i go to amazon yeah. >> that's part of google's argument. like wait a second amazon is where everybody goes. they own the shopping space. >> and what is google supposed to do, bury their items? like we're not going to help you find these. you're going to have to struggle. that's not what they're in the business for. they're in the business of making money. >> there's this sort of -- we were talking about this before the segment began in the pre-show, which is who decided that google's going to be our search engine? google's still a business and google's going to want to make

money however google can. >> google changed my life. >> i'm pitching it right now. >> my friend goes have you heard of google? and it's not what i wanted. so if eu -- if you want something better than google invent one. one of the few things we can say we're really proud of. >> i feel like we've all turned to flag-waving supply ciders. it's like, those europeans are trying to end a great innovator. we will not let them. >> build a better mouse trap. >> i wasn't born yet before google. because i'm very very young. in ohio yesterday, jeb bush promised to run a clean, fair campaign without attacking his primary rivals. >> you can win a primary in a deeply disaffected country by

scraping the bark off everybody that gets in your way, but that's not the right way to win to get to the main event. i'm not going to attack people. i'm going to stay focused on a positive hopeful message because i believe it. tearing down other people won't help at all. >> god bless jeb bush but is that even a practical strategy at this point? >> no. in politics, mean guys finish first, nice guys finish last. you're not going to hug your way to the oval office. he's going to have to roll up his sleeves and get a little dirty if he really plans on running and actually winning. >> the stats on negative ads, if we look at 2012, alex, 86% of president obama's campaign ads were negative. 79% of romney's campaign ads. >> because they work. because they work really well. they're the only ones people respond to. >> what does that say about us though? >> we're terrible people.

>> we have these different ideals thrown at us. that we're a country that wants our president to give us an idealistic vision for america. >> we want someone tough to be president. he sat back and got pummelled and didn't respond. i don't think he's tough enough to be leader of the free world, president of the united states. but we watch bush's speech, he's almost laughing. he's like, don't make eye contact. i'm going to be positive the whole time. >> but why even go through the farce of saying it? we want you to be clearly tough. we want you to be tough. but we want you to know you have the backbone. if there were other countries trying to bully us you wouldn't be the kid being pummelled on the playground. that's what we want in a leader. >> jeb bush may be speaking somewhat truthfully because he will have super pacs that will do much of the dirty work for him, right? >> if you're in a position he is

in where he has a massive fundraising advantage because of his bush family connections, you can say, even if you don't mean it you can say i'm not going to be negative. >> that jeb bush super pac, that ain't me. >> i'm going to sit back. he's not. it's common sense. he's going to attack. >> there will be mud. there will be mud. next up, this afternoon a man reportedly protesting campaign finance laws or as he says the lack thereof, prompted a security scare after landing his gyrocopter on the capitol lawn. he is believed to be doug hughes, a mailman from the tampa area, who was taken into custody. a friend said he had notified

the secret service hours in advance. why is it always the mailman that's the crazy one? >> i don't know but i'm just happy, because i'm muslim and he's not muslim. it's a whole different conversation we're having. but why didn't they shoot him down? muslims want to take over. >> he's raised the issue. we'll give it a minute. >> i would love to talk about campaign finance reform. >> i'd love to talk about gyrocopters. >> why does the u.s. post office have granded gyrocopters? >> is this a christopher lloyd -- who did he play in "back to the future"? doc. a dock invention? or is that actually something usps has? >> it was like tampa's official gyrocopter.

>> i think there is something great about citizens -- he was trying to deliver a load of letters to congressional representatives to get to -- to get the message to them. >> a great p.r. stunt, but i bet you this guy's going to be under surveillance for a long time. >> i like that he tried to call the secret service like hey, it's me. >> now he's on the secret service's radar. >> back over on the west coast, a new silicon valley program is providing smart phones to homeless people in the san jose area. supporters of the program argue that in 2015 access to the internet is a basic necessity. without it it can be difficult to apply for a job, locate nearby shelters relocate with families or find a home. i actually agree with this. the problem as i see it is that homeless people still have to pay for the data plan.

which is quite a bit of money. i think it's 30 to $40 a month for internet, phone, and call access. >> that's a lot to ask of a homeless person. while the argument that there's a lot of uses out of it is true if i were homeless the number one use i would get out of it is selling it for food. >> but we have talked about poverty in this country, and access to the internet was once seen as a luxury but really to get yourself off the sort of ground level and up on to the ladder of economic mobility you do need to be able to e-mail people and give them a number to call you at. >> i learned about it from studying from this issue. but i've seen homeless people in new york with cell phones. i saw a homeless guy with a sign, give me money, on his cell phone. he's like wait a second, i'm on the phone. he really did. so you have homeless people who are really sophisticated, doing things and using it for their own benefit and actually networking with other homeless

people. >> i think providing office space would be a better use of money. giving them a place where they could work and go use the internet. i'm actually being serious. if you're homeless, where are you going to charge that phone? >> there's the subject of dignity. if you're talking about the working poor who don't have homes, there's a whole host of issues. i want to get this one story in. and i want to ask you, lola as if you needed another reason not to fly. two tsa agents at denver international airport were fired for allegedly devising an elaborate scheme to grope male passengers. what did you think of this story when you heard about it? >> flying is already disconcerting. the fact that you practically have to disrobe to your skivvies to get on a flight is too frustrating. and now to know that your worst fears are being confirmed, that that person may have been feeling you up. it felt weird, but maybe you thought you were being too sensitive. now it could have been

happening. that's a real problem. >> do you think secretly some of the hot male passengers who got groped are like wow, i know that people think i'm attractive at least. >> i feel worse now. >> it's like you go. >> you're going to the airport looking for a good timing you got bigger problems. >> i feel bad because nobody's touched me. and that's when we have to end the segment. thank you guys all for your time. coming up what is a living wage? $15 an hour? $70,000 a year? workers are out in the streets today, and one ceo is taking money from his own pocket. more on that coming up next. huh, 15 minutes could save you 15% or more on car insurance. everybody knows that. well, did you know that game show hosts should only host game shows? samantha, do you take kevin as your lawfully wedded husband...

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decision to reengage with one of america's sworn enemies coming up next. but first, mary thompson has this cnbc market wrap. >> we had an up day on wall street with the dow up almost 76 points. the s&p added ten. and the nasdaq closer to that 5,000 mark once again, up 33 points. that's it from cnbc, first in business worldwide. but who's got your back when you need legal help? we do. we're legalzoom, and over the last 10 years, we've helped millions of people protect their families and run their businesses. we have the right people on-hand to answer your questions backed by a trusted network of attorneys. so visit us today for legal help you can count on. legalzoom. legal help is here. how much protein does your dog food have? 18 percent? 20? purina one true instinct has 30. active dogs crave nutrient-dense food. so we made purina one true instinct. learn more at purinaone.com

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ever since 1982 the island nation of cuba has been on the list of state sponsors of terrorism. a designation shared only by iran sudan, and syria. but all that changed yesterday when the white house announced that president obama intends to remove cuba from the list for the first time in over 30 years. cuba was placed on the list in 1982 because of its history of supporting revolutionary movements in spanish-speaking countries and in africa. >> we're especially not going to tolerate these attacks from outlaw states run by the strangest collection of misfits,

loony tunes, and squalored criminals since they advented the third reich. >> the designation happened as cuban aligned leftist governments were gaining a foothold in central america, and as tensions between the u.s. and the soviet union, cuba's biggest backer, were higher than at any time since the cuban missile crisis. but the genesis of the fallout between the u.s. and cuba goes all the way back to the 1950s. 11 years before man stepped foot on the moon. a year when "leave it to beaver" was still one of the most popular shows on tv. that year fidel castro toppled the dictator and marched through havana. initially castro promised a democratic cuba. >> i am not come mist. i do not agree with communist. >> but in october of the next year castro nationalized american oil refineries on the island. president dwight eisenhower responded with an embargo on all exports to cuba aside from food and medicine. this is eisenhower's press

secretary james haggerty. >> there's a limit to what the united states and self-respect can endure. that limit has now been reached. >> by april of 1961 newly elected president john f. kennedy ordered the cia to invade cuba at the bay of pigs. castro easily defeated the invasion and officially aligned the country with the soviet union. in september of that year congress prohibited aid to cuba and authorized a complete trade embargo. following the cuban missile crisis in 1962 kennedy expanded restrictions to include travel to the island. 2015 is proving to be a very different year than 1962. coming up next the average american ceo makes 350 times the american worker. one ceo decided to do something about that. i'll introduce you to him coming up next.

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today in what organizers are calling the biggest ever mobilization of workers in the country, protests are being held in over 230 cities to demand a $15 minimum wage. in new york city the marches include airport workers, home care professionals, adjunct professors as well as fast-food workers. also in the protests this man. seattle-based ceo dan price. on monday afternoon, price announced that everyone in his company would be paid a minimum salary of $70,000 a year. >> gravity payments help small businesses process credit card transactions. >> so we have a really exciting situation here. >> reporter: but no one could begin to process this announcement from their boss dan price. >> we're going to have a minimum $70,000 pay rate for everyone that works here.

>> it took a moment for the news to sink in but once it did -- >> whoo! >> reporter: no objections. >> joining me now is the man himself dan price. you're like a hero in certain corners of our universe today. how did you make this decision? >> i've been noodled on it for well over a year. i've been coming up with all these ideas. but thought was you want to invest in people's development, in their capability. and actually it's okay if they're underpaid, because if their capability is always growing, that's actually what's going to create their long-term sustainable success. but i just got tired of people like struggling with basic stuff. and so i still have that same philosophy. but i want to use that to get them from 70 to wherever they want to get to rather than zero to 70. >> and 70 is kind of a threshold that you read about, right? in terms of where people need to be at a basic level. >> there's a 2010 princeton study that basically says dollars up to 70, $75,000 per year have a real tangible impact

on happiness, and actually a deficit below that will actually cause emotional harm for people. and the way that affects me as a business person is my team is completely passionate and dedicated about helping small businesses succeed, but if they're distracted and thinking about the emotional pain of having to try to figure out how to pay rent or not be able to help a close friend or whatever it is, those basics they're not going to be able to focus as much on what they love which is helping small businesses. >> so we see from that footage that it was largely a surprise to most of the folks you work with. >> it was. >> but some people in payroll had to know about this right? i wonder what was their reaction as you hatched this plan? >> people were like dan, are you sure? are we going to go out of business? are we going to be in big trouble? i was like we've got a plan. it's okay. once i explained it they're like, oh, my gosh, i love this. like how come we never thought of this before? and it was one of those things where everyone's like this is impossible. but once you walk them through the math and the plan and how it

could work over the long time we could win as a company by doing this. this is a capitalist solution to a socialist problem. >> there's an emotional reaction. benevolence and sort of corporate infrastructure don't usually go hand in hand. i'm sure it was moving to talk to people after you said this. >> yeah. we've always paid competitive market rates. and so for somebody that's answering the phones helping out our clients, a very important person a competitive market rate for them might be $40,000 a year. for me a competitive market rate is a million dollars a year. the difference between those two just seemed ridiculous. now, i don't think it works for me to always pay myself way below market rate. but someday, i'm going to retire and somebody else is going to step in and i want to be able to pay them. but temporarily, i think i can do this and i think we can succeed as a company once our profit recovers to where it's at my pay will go back up and we'll have this new minimum

wage, self-imposed, that will be there for the rest of the company. >> do you feel like other ceos that you talk to feel guilty about the discrepancy between workers and the people at the top? >> i think ceos, when they get to a certain level they start to think about what do i want my legacy to be what's the purpose of this? because it has to go beyond money. if you get to a place and it's just about greed and making more money, it just doesn't motivate you. so people start thinking about lifestyle and they get bored. for me, it's always been about let's figure out how to make a mark. so i know we have forever made a mark on how easy and cheap it is to accept credit cards. that's our last 12 years. i'd like to think that a year or two, or ten years from now, we'll have made a mark on wage equality. >> i think you already have made your mark. it is really awesome. thank you for sharing your story. thank you for doing the things that you're doing. thanks for your time. dan price, ceo. that is all for now. "the ed show" is coming up next.

good evening, everyones. welcome to "the ed show." let's get to work. tonight, there is a level of curiosity about hillary clinton. >> i wanted to come here on my very first trip to iowa. plus -- >> you are very out of step with younger voters. >> our generation rose to face the great challenges of our time. >> later -- >> we need to raise the retirement age for social security. >> anyone who wants to run for president should have the chance to do it. >> it's mind boggling that this young man, 25 years old, has ended his freedom. this way. >> guilty of murder in the first degree. >> good to have you with us tonight, folks. thanks for watching. just back from iowa. we start this evening with hillary clinton on the campaign trail. today marked hillary's second day of campaigning in the state of iowa. she visited with people in a coffee shop. then she met with small business