when it'time tpick a mower, you've got to get on one. "caught on camera." visit your local john deere dealer for a test drive today. sign up to take your turn on a z435 and save 100 dollars on your purchase. nothing runs like a deere. it takes nature 90 days to grow the most golden oats. 7,200 hours to create the purest honey and, it only takes you 3 minutes to enjoy it. perhaps we made it too delicious. i heard a crack. is that kid okay? nature valley, nature at its most delicious. so whgetting better dental checkups than me, i decided to go pro... with crest pro-health advanced. >> who wouldn't want to believe you couldn't walk on water. my mouth is getting healthier. >> can you believe it? my teeth are getting stronger. believe it, sunshine. this crest toothpaste is superior in five areas. >> video magicians at work. great checkup. it's so goofy and so seaworld we'd like you to know. unbelievable that that's sort of we don't collect killer whales from the wild. what makes it so funny. and haven't for 35 years. >> and their bags full of with the hightest standard tricks. >> by the end of it, it was like of animal care in the world, pulling my hair out. i started having nightmares our whales are healthy. they're thriving. about the machine. i wouldn't work here if they weren't. and government research shows they live >> how do they do it? just as long as whales in the wild.

caring for these whales, >> a good magician doesn't give we have a great responsibility away his tricks. >> but we do. to get that right. and we take it very seriously. because we love them. and we know you love them too. it begins from the the second we're born.er. after all, healthier doesn't happen all by itself. welcome to "caught on it needs to be earned... every day... camera." i'm contessa brewer. using wellness to keep away illness... when i look at the web's most and believing that a single life can be made better by millions of others. popular videos, the ones that go healthier takes somebody who can power modern health care... viral, my favorites get me going back again and again to try and by connecting every single part of it. figure out the method behind their madness. for as the world keeps on searching for healthier... in this hour, we'll take a look at some truly unique, we're here to make healthier happen. brain-twisting videos to see if optum. healthier is here. we can unravel their magic and mystery. we all want to know what on earth made them try that and how did they catch it all on camera? >> a few people have tried it. nobody has ever managed to get anywhere close to what we got new york has never been today. >> have you ever witnessed a cuter. miracle? the big apple as a little toy

>> you have to believe you can city in a video gone viral. do these things. it's not, like, impossible. >> it sort of feels like toys brought to life. me, my boots and i, we're going to make it. it reminded me of when you used to play in >> what's really fcinating about this iyou ally, really >> in april 2010, an incredible can't tell if it's real or if video hits the web making it's miniature sets. millions believe in the impossible. when you first see the boat, it looks like a little miniature >> i definitely think it's going boat. to be the next big thing. it almost looks like it's in a >> a new sport is introduced bathtub. called liquid mountaineering, essentially running on water. >> so, how did these two videographers make tiny little towns out of two of america's largest cities? >> could it ever happen? if you guessed model toys, you'd be wrong. >> this is the tilt shift photography. >> who doesn't want to believe that you can actually run on it's a method of where you're water? actually shooting down at an >> and you see that image of angle, and it blurs out somebody actually doing it and it's exciting. backgrounds and really focuses >> you're going one step, going your attention on particular scenes and people within those two steps, going three steps. scenes. >> there's sort of two ways people make these tilt shift we're discovering it as we go images. along. on one hand, people use actual tilt shift lenses sometimes. >> it feels like the type of documentary you'd see about any but then people started figuring

type of extreme sport. out ways to do it in post production. >> the thing that makes it feel like toys, it's a combination of >> it showed the background of two things, really. the first thing is when you see the athletes and their training and their preparation. the focus is falling off, that immediately cues you to think that it's small. >> it's not straight into the and the second thing is the water. acceleration. when you look at things like the boats and the helicopter, they seem to bob up and down. in a curve, in a slight curve. that's what a smaller thing would do. by that bend, you're actually not allowing yourself to sink >> for his new york miniatures, sam used a still camera and into the water. you want to keep the skimming sensation going as long as you normal lens to shoot 35,000 can. digital images to create his i think if you don't actually believe you can walk on that stop-motion effect then played water, it's not going to happen for you. with focus and color in post-production. >> belief maybe. and the help of some magic shoes. in chicago, wgntv producer tony >> go, go, go! litle also thought tilt shift technique would be a perfect way >> yeah, yeah! to promote his town and his tv station. >> liquid mountaineering is actually a clever viral but instead of shooting advertisement for the high tech thousands of still images like shoe company. sam, tony created stop motion in >> what give us these extra steps are these shoes. his video camera. the original equipment we first >> we decided to shoot video started was equipment that would instead of still photography help repel water. >> the moment i realized that i just because the process is a

was watching the ad, when they little easier and quicker to do. sort of close in on the shoe. each shot is like two seconds long. and they say this shoe is how we were able to do it. the strobe effect is what gives >> it's like water repellent. you the stop motion look. like water off a duck's back. and then the color correction. we mess with the saturation to >> if this was executed right, make it look miniature and then we would achieve a lot of toy-like. our goals, which was to make high tech cool. and then the lower layer is the make people think differently. one that has the defocus or blur and most importantly have fun. on it that really helps you >> you actually see the athletes focus on the subject. failing again and again. >> tony's bosses at wgn loved the result. >> come on. their miniature chicago has become a youtube hit. >> that lent some real and the station's most popular credibility to the video. on-air promo. and most people that saw this >> i think i've gotten so many video thought it was real. hits on a video like this is it's definitely a fake. >> wait, not real? because people love their city. i mean, chicago's a great town. if it isn't real, how did they do that? >> it's just the pure pleasure of seeing the city look different. the piece is shot over the so sort of charming and harmless in a way. course of a week in portugal and >> sam calls his new york video features three extreme sports enthusiasts. the sand pit. >> we needed them to be in its first seven months, it believable, we needed them to be has more than 750,000 online athletic and we needed them to hits.

be good fun. the fact they could act a little bit as well. >> i didn't really expect the response to be as big and fantastic. positive as it has been. it's something i thought would maybe generate interest for me >> being able to walk on water is not a requirement for the and be popular, but i didn't cast. expect it to kind of explode in the way that it did. so what went into that biblical special effect? >> you almost get to this point >> they created a wooden where every city wants to have it. when you're seeing your own city platform underneath the water that the guy actually ran on. that way, it's familiar yet different. >> weights are used to hold the it lets you see your own city in a different light. structure into place. another pliable layer is attached to the top of the platform. >> it was a flexible, bendable platform. so when you see him run, you see him tip back and forth. and it actually looks really, gee whiz, i sure do love really real. counting. i wonder how high i can go. >> when i first saw the guy let's find out. running on water, i was very nicely surprised because i think the worry was that if people thought it was fake one, two, three, four, five, straightaway, then it wouldn't have worked. six. >> and so it will go for more >> with the effect complete, than 70 hours. high-tech launches the video online. no flash, no tricks. >> we wanted a real conversation starter. john is simply going to keep

whether people loved it or hated it, whether they believed it or whether they didn't. counting all the way up to 100,000. we wanted everybody to talk about it and that's what happened. >> it creates a splash. >> 14, 15, 16, 17, 18. racking up millions of hits within days. 21, 22, 23, 24, 25. >> it's so goofy and so unbelievable that that's sort of what makes it so funny. 830, 831, 832, 833, 834, 835. >> i think every boy out there has a dream of doing something like this. and to actually see it online >> this video is legend on youtube. conjured up a lot of memories. >> the viral ad becomes so the concept is so simple and popular that it spawns countless absurd that you really want to copycats who quickly find out see if he's actually going to make it to 100,000. that liquid mountaineering is pure fiction. >> we don't necessarily suggest >> 2,798, 2,799. you try this. it's been wonderful to see them mimic us. 2,800. i guess it's a compliment. 2,801. 2,802. >> high-tech creates a safer method for budding liquid 2,803. 2,804. mountaineers, an online video game. 2,805. >> we have got sharks in it, lairs popping up, and it's just >> one of the comments on great fun. youtube was from a guy who said

he went to spain for the weekend and came back and the video was still playing. clearly this guy has to get a >> yeah! day job. >> can you believe it? >> i shot the entire video on a believe it, sunshine. little ipod touch. >> go! it has a front-facing camera and go! go! just shoot it whenever i had free time. >> we're having a laugh, but at the majority of the video was in my bedroom. parts of it were all over the same time, i suppose there's pittsburgh. parts of it were at my school. an element of something real in it too. i actually shot part of it at my sister's wedding. i was just a little bit bored so >> walking on water may be just left the reception area, impossible for us mortals, but you can still take away went upstairs, hooked up the important life lessons from the ipod and counted a little bit. video. >> be with yourself. > 80,012. believe in it, don't think of it took about three months to make as a miracle, just do it. the whole video. >> you fall down, you try again. >> how john does it certainly isn't very complicated. the bigger question is why, for pete's sake? >> i went to college for tv production, and our final coming up, a couple of guys assignment for the final class and a pair of sunglasses play stump the experts. was to make an experimental film. >> when you watch it, you ask the assignment was extremely yourself, when did this stop being real. open ended. i wanted to do something original and make people

>> the tricks escalated from a question what it is that makes a simple trick to an increasingly harder trick and harder trick. video entertaining and just do >> how did they do that? something different. >> someone said it's magnets. >> the best part is that nobody can ever disprove him because he had magnets in his head. nobody is going to watch the >> maybe you can figure it out. whole thing. you almost wonder if he stuck in >> a good magician doesn't give away his tricks. little jokes on the inside that nobody ever saw. >> when "caught on camera: viral videos, how? what? why?" >> 61,438. continues. 61,439. >> and while some people may think this man needs to get a life, what about all the people out there who are actually watching this? >> i think it became a real contest of wills on whether people could actually watch the entire video. >> when i put it on youtube, a couple people pointed out little mistakes i made. i know i missed 99,991. >> 99,990. 99,992. >> people keep leaving a comment telling me i missed a number. throughout making the video, there were several phases. at the beginning, it was kind of peaceful and actually kind of relaxed me to do it. near the end, it became torture.

i started having nightmares with chocolate! yeah! for the grand prize... me just sitting there counting. part of the reason i originally fruity and honey nut! did it was to do an easier project so i wouldn't have to write a script. yes!! i wouldn't have to hire actors and stuff. that's not a cheerio! >> but about halfway through i realized it was actually much [laughs] no can we play again? more work to actually sit there yeah! and count to 100,000. >> 99,796. 99,797. something we do to show resolve. 99,798. to defend ourselves. to declare victory. so cvs health provides expert support and vital medicines. >> john's torture doesn't stop with the counting. at our infusion centers or in patients homes. his simple concept hits a we help them fight the good fight. technical roadblock when it comes to get his video to go cvs health, because health is everything. viral. >> youtube has a 20 gigabyte limit, so it's tough getting 77 hours of video down to 20 gigabytes. most video editing programs have ♪ roundup has a sharp-shootin' wand ♪ a time limit. ♪ just point and shoot, and weeds are gone ♪ most of them are 12 hours. ♪ 'round fences, trees, even mulched beds ♪ i had to do a bunch of research ♪ 'cause the only good weed is a weed that's dead ♪ to find a program to do it. ♪ roundup >> so there it is, his pride and [ male announcer ] with a one-touch wand. joy, his claim to fame.

[ whip cracks ] [ male announcer ] with a one-touch wand. more than 500,000 views and still counting. that reminds me... >> that's sort of the magic of anyone have occasional constipation, diarrhea... the internet that it can be ...gas, bloating? the internet that it can be something you do that nobody yes! else did. one phillips' colon health probiotic cap each day it might be counting to 100,000 helps defend against occasional digestive issues. with three types of good bacteria. and maybe nobody else wants to live the regular life. phillips'. do it, but it's his forever now. >> 99,998. 99,999. 100,000. >> i have had lots of complements when people tell me i missed a number. >> coming up, two kids from germany run into trouble with a magic trick. and then it gets worse. >> holy crap. is that kid okay? >> you're about to find out. when caught on camera, viral videos, how, what, why continues. there's a more enjoyable way to get your fiber.

check it. try phillips' fiber good gummies plus energy support. it's a new fiber supplement that helps support regularity >> whoa, check it is right. two characters get ready to roll and includes b vitamins to help convert food to energy. out some pretty wild tricks. mmmmm, these are good! >> it's these to sort of nice work, phillips! charming looking slackers laying the tasty side of fiber, around. from phillips'. it's like a stupid human trick. [whirring drones] just stay calm and move as quietly as possible. you can feasibly imagine someone who practices all day long because they don't have a job. ♪ [whirring drones] ♪ no sudden movements. ♪ [screaming panic] ♪ [whirring drones] >> the tricks escalated from a very simple trick to an increasingly harder trick and google search: bodega beach house. harder trick.

♪ >> and it gets progressively more unbelievable. and when you watch it, you ask, ♪ [drones crashing] when did this stop being real? ♪ >> a lot of viral videos are really meant to pitch a brand mmm without really looking like it. yoplait! it's snack time! >> i was approached by an ad agency. oh, look! they were doing a campaign for yoplait original now has 25% less sugar. ray ban. it tastes good! i spent a lot of time on the couch with a pair of sunglasses yoplait! in my hand and was thinking, ♪ i'm a loving husband and a real good dad ♪ ♪ but weeds just make me rattlesnake mad ♪ what would be a good trick? ♪ well roundup has a sharp-shootin' wand ♪ ♪ i'm sendin' them weeds to the great beyond ♪ >> why settle on just one trick? ♪ roundup yeha! [ whip cracks ] benzo and his partner start to ♪ shoot a montage of startling ♪ no need to pump, just point and shoot ♪ stunts, but are they real? ♪ hit 'em in the leaves, and it kills to the root ♪ ♪ 'round fences, trees, even mulched beds ♪ >> according to the laws of physics and gravity, it's ♪ 'cause the only good weed is a weed that's dead ♪ possible in theory. ♪ roundup yeha! [ whip cracks ] [ male announcer ] roundup... [ whip cracks ] i just kind of rode that line of with a one-touch wand. theoretically possible, which is good.

>> certainly theories abound on the internet, all kinds of viewers have all kinds of explanations for how the boys do it. but the filmmakers are not talking. >> that was a great catch. >> did you get that? >> got it. >> i like to keep the mystique, a good magician doesn't give away his tricks. there was just a lot more planning that went into it than people might realize. >> there were hundreds of videos of kids trying to do the same thing, discussing whether in fact it was real or fake. >> i remember there was a comment that someone said it's magnets. he had magnets in his head or a steel plate in his head or magnets. i started telling people when they'd ask. magnets, totally magnets. >> the most ambitious of the video deconstructers is a silver painted character who called himself captain disillusion. >> let's break it down captain disillusion style.

>> a combination of two shots. the first is played back in reverse and the glasses are not two kids attempt one of the thrown to the catcher but pulled oldest tricks in the book. toward the thrower's hand by an >> let's start the magic trick. incredible invention, the string. we can do the old table cloth so it's all played back in reverse until the switch pan, out from under the stuff on the table trick. where there's an invisible cut >> they tried it again and to a straightforward shot. again. >> there were moments where he was on to us but never really completely nailed. there were a few instances where >> everybody knows what it is to he was wrong but he was very confident in his breakdown, yeah. be the kid trying to do this >> the skateboarding is a simple trick and failing a whole bunch of times. >> you keep expecting for reverse shot using the string and they left you a clue. something to happen. listen to the sound of the skate board wheels on the pavement, >> and then something does. >> oh, my god, the kid gets it's backwards. crushed. that's right. impressive skateboard skills. >> you have to sort of scream >> the skateboard was definitely the first time you see it. the hardest to figure out how it's done. nobody's gotten it right yet and i won't break the secret. >> holy crap, is that kid okay? >> that was pretty much the hardest one, the skateboarding one, to pull off.

it took about 52 takes. >> you're wondering what the something like that is really hard. heck happened. >> as we get through the video, >> don't worry, nobody was hurt in the making of this video. our own behind the scenes methods became more and more complicated. it was a marketing trick for the as someone's watching the video and they think they figure out gop variety theater in germany. how we did the first few tricks, as we get to the skate-a-pault, then it totally blows that. >> you just sit there and you look through wide eyes and it's >> i remember the first time i saw it the reaction that steve has with his ice cream cone in very fascinating. his hand made me laugh for about 20 minutes. and that was kind of when we knew we had a hit. >> we have about 700,000 people this is the best face ever. >> yeah, i had about 12 ice coming to our shows every year. creams. >> however, the theater wants to attract a younger demographic, they hire filmmakers dominic and matt to create a video to gasp and then the car one was, like, people's attention. ridiculous. it was like, you know, how do we make it even harder? >> we went on youtube and found let's nail them through a moving window on to his face. >> and there's some pain

involved in catching sunglasses. hard plastic hitting you in the face. >> videos that have an element out that children and of animals of how did they do that are a are a big sensation on the internet. real staple of viral videos on >> how could they ever lie to the web. you and make a fake viral video? and brands have jumped into that concept completely. it's a great way to get >> dominic enlists his brother and cousin to star in the piece. >> it was roughly explained to discussion going around the me that we would be doing the video. table cloth trick. >> they had to do multiple takes >> once the video is ready, josh warner and his company take on the job of what they call attempting the trick. seeding to help it go viral. >> we laughed a lot because we had to do everything over again. >> we have a network of blog and everything broke. relationships that we have with hundreds of blogs all across the web. we liked that. so with we really know the >> the first three videos we influencers that will help propel a video to popularity. made certainly set up the credibility of the piece. >> it's a different way to >> then the filmmakers come up with the real ta-dah moment. express your brand, and it's a >> the table is set with just way that's more modern than traditional advertising. the table cloth, no dishes. >> we have the never hide written in the dust in the car window. and then he dumps into the shelf it's not a blatant, in your face spot. and falls to the ground.

no logo at the end. >> but many do notice the ad, including the judges at the cannes film festival. >> my kel and sven are sent out who awarded the bronze lion for advertising. of the room while the directors prepare for the second shot. >> i have been making videos for 20 years and always wanted to >> with the living room get into the cannes film festival. and did this little video and it won an award at cannes. demolition a success, dominic and max bring the video into edit. >> we brought both videos together. as if sven was able to pull the coming up, an earthshaking table cloth out from under the boy-meets-girl story. dishes and the shelf was falling >> we shot about 2,355 photos. on mikel. >> with a cool twist on one of the oldest camera tricks in the >> with the magic of editing book. >> so many photos. >> speaking of so many photos -- complete, the filmmakers are happy with the result. >> people don't know if it's however they do notice one small mistake. fake or if it's real and if it's real, it has an insane amount of work in it. can you see it? >> in the front you see a pen >> when "caught on camera: viral slightly moving. videos, how? what? why?" continues. so there is a mast that's not running correctly.

>> okay. you need serio thinkt's cool. >> my father suggested we print autograph cards. >> it went all over the world so people in australia and people in south america, they were watching our video, so that was really, really exciting. >> i think this video went viral you could sit at your computer and read all about because it's really well done. zero-turn mowers. click. scroll. tweet. it's short, sharp and shocking. >> there's an immediate feeling or you could just sit on a john deere z435 eztrak of sort of surprise and of horror and then just wondering of where it came from and who made it. and feel its power. you'll know it'll get the job done fast. >> millions of others feel the same way and trace the video back to the gop theater. when it's time to pick a mower, you've got to get on one. visit your local john deere after the magic trick gone bad dealer for a test drive today. sign up to take your turn on a z435 and save 100 dollars on your purchase. hits the internet, patrons flock nothing runs like a deere. to the theater in record numbers. you wouldn't take medicine this may not be the last year without checking the side effects. from mchale and sven.

hey honey. >> people have said, sven, you huh. the good news is my hypertension is gone. have the potential to be an so why would you invest without checking brokercheck? actor. check your broker with brokercheck. >> i want to move in that direction because i want to be leave early go roam sleep in sleep out star gaze dream big an actor one day. wander more care less beat sunrise >> the next time you click on a viral video, laugh outloud or chase sunset shed a tear, you may not see behind the scenes. i'm contessa brewer. do it all. on us. get your first month's payment plus five years wear and tear coverage. that's all for this edition of "caught on camera". make the most of summer... with volvo. how much prot18%?does your dog food have? 20? introducing nutrient-dense purina one true instinct with real salmon and tuna and 30% protein. >> everything can change in an instant. support your active dog's whole body health >> outside i could see the trees with purina one. kind of coming up towards the wing. >> forcing people into extraordinary situations.

>> i put my arms out and said catch her, don't miss. >> when survival hangs in the balance. >> it was more action than i'd seen. >> shocking -- >> translator: his hands were bleeding, but he wouldn't stop digging. >> unexpected -- >> i felt like at one point i was questioning were there any dolphins left to respond to. >> and death defying moments. >> you touch that, that would be a fatality. hey, guys, thank you for checking on my latest video.

this project is probably the craziest i've ever done. >> it's a simple boy-meets-girl story told in a really unusual way. >> this is sort of like when you have some magical fantasy of a photograph coming to life. and it's people playing with their cameras. so the story line is also about the sort of medium they're using with all those little photos flickering and changing. >> this is a great example of stop-motion photography. the filmmaker created a bank of frames and he's actually moving from one frame to the next. >> most stop motion videos are 30 seconds or a minute long and they kind of punch you in the face. the allure with this one is that it's four minutes long and it takes the time to tell a story that moves at a pretty slow place. >> stop motion. it's a technique where you shoot one frame at a time in rapid

succession, then edit the frames together to create an animated effect. >> i was shooting with a digital slr. you're able to hold down the shutter and it's able to take something like six, seven frames a second. so we acted out the entire scene with them moving incredibly slowly so we could kind of get it back up to a normal 24 frames a second. i used a story board for this. we had to mark down where the five photo frames would be, so when they jumped from frame to frame, we would be able to gauge where one ends and one begins. >> i love when you realize that he takes a picture right above him and you realize there's a system to it. >> we just decided to push it a little further and do stop motion inside of the frames and then do stop motion again for the entire scene. >> kind of wonder how he set up the frames, what kind of

techniques he used. it would be really interesting to know. >> the entire scene there at the gorge was actually made up of two photos. we shot this first half here with brian walking on the right side of the frame. we shot a corresponding scene on the left side here. you can see when you start to combine them together, it started to kind of make the scene. we've got five photo frames on the top and five photo frames on the bottom. we knew these five would be the five we see on the bottom. and as a final step, we dragged it into the size of the photo frames we needed and exported the photos in a sequence one by one. you can see how something like that turned into thousands and thousands of photos here that are the sequence that make the video. we shot 2,353 photos, give or take. >> but as labor intensive as dave wallace's video is, there's much more. the shots inside those frames

aren't digital, they're actual physical photographs. why bother? >> a company called click picks that does photo printing asked me to create something for them. so since they're a photo printing company, we definitely wanted to make sure we used real photos. so we sent those off to boston for click picks to print. they sent them back to me in a giant box with all these photos. >> like a well-oiled machine, they insert thousands of photos into the picture frames, while shooting the whole scene itself in stop motion, one frame at a time, for 11 hours. >> we've had great feedback so far. it's not in the millions just quite yet, but most importantly we have had the demographics that we want to be feeding back feeding back. we've had the photographers that are going to use click picks feedback. >> if this film was done digitally and not physically, it would be less enchanting because part of the magic is the fact that somebody actually did all

of that. >> so many photos. >> you want to talk photos, meet israeli filmmaker iran amir. >> this idea kind of popped in my head. from the moment i thought about it, i knew i would have to make it. >> amir calls his video 500 people in 100 seconds. and what is that, a movie in their hands? >> this is a great, great video. you've got all these people being photographed and then there's a whole scene going on within the photograph that they're holding and you're looking at the people, but you're also looking at the video that they're holding. >> this video was made in two parts. the first part making the music video was easy. when i heard the song, i knew immediately this is the song i'm going to use. it have a catchy tune and it's good rhythm.

and also, it's exactly 90 seconds, which for me is the idea length of a youtube video. i used my sister and my brother and my friends. >> it's so perfect that it's really hard to understand how the picture on the inside could be so smooth and pretty when everything else is flashing really quickly. >> people don't know if it's fake or if it's real, and if it's real, it has an insane amount of work in it. >> the first thought is that he must be using some kind of digital trickery to put his music video inside the picture. not this time. >> as it turns out, he shot the black and white movie and had it divided up and turned into still frames. >> let's do the math here. amir took his music video and chopped it up into more than 2,000 continuous still photos that he took to a printer for hard copies. >> i got the pictures back.

what i got back was a giant box weighing almost 20 kilograms, which was almost $1,000 before even knowing if this is going to work. then for the first time, i understood how much work i have ahead of me. >> no kidding. then amir had to get 500 people to hold up each one of his 500 pictures in the same position in order. >> the first two days i went out to the streets of jerusalem, and i came back with nothing. i didn't have enough courage to ask anybody. and then after two days, i said to myself, well, i'm too deep in this, i spent thousands on it, i have no choice, i have to do it. >> part of the magic is knowing that there's actually 500 different faces there, that's 500 different people, and that's sort of amazing. >> having people actually hold the frames, it gives that analog

charm or feeling you can't get in a digital way. my kind of breakthrough moment was after the first day of taking pictures. i went back home, i put it all in a row in editing software, and i just needed to see four seconds of it and i knew i have something really cool in my hands. >> what's even more amazing is nearly 1.5 million views in the video's first three months. >> what's really funny about the slidio is some of the youtube comments say it's not actually 500 people. it's 436 people. to get that level of attention and interest online is really incredible. >> this video was made intentionally to be a viral video, to get as many hits as possible. i do have to admit i didn't expect 1 million views. so it surpassed my expectations.

coming up, a photography studio shows just how complicated taking one single portrait can be. >> we used almost every piece of photography equipment that any photographer would ever own. >> you imagine some mad scientist who put together this intricate system to he could take a picture of this pretty girl. >> i thought this is fun, this is interesting. by the end i was like pulling my hair out. i actually started to have nightmares about the machine. >> when "caught on camera: viral video, how? what? why?" continues. fresher dentures, for the ♪best first impression. love loud, live loud, polident. ♪

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i'm page hopkins with the hour's top stories. hundreds packed a delaware church for the funeral of beau biden, the vice president's eldest son. president obama delivered an emotional eulogy for the younger biden who died of brain cancer. >> a man 37 hunt for two escaped

man in new york. they used power tools to drill through they are cell walls. >> now, we're taking you back to "comon camera." welcome back to "caught on camera." i'm contessa brewer. the web has nearly as many viral videos as there are creative people to make them. in our next video, a group of talented and very patient people takes one click to a whole new level. hey, rube, how do you take your portrait? ought to be pretty straight forward, right? not in this video, by a small photography company looking to get noticed. >> we decided to shoot a rube

goldberg machine and just take a photo in as complicated a way as possible. >> so david and his colleagues at 2d photography designed a photo machine that you can't take your eyes off of. >> we used almost every piece of photography equipment that any photographer would ever own. we used camera bodies, we used lenses, we used little tripods, large tripods. we used light stands. we used lights. we used a conveyor belt which was kind of difficult to get our hands on. >> this is an amazing video. you have all sorts of actions causing other actions and you just can't believe that any one person could make all this happen as it's happening here. >> you imagine some mad scientist who put together this intricate system so he could take a picture.

>> i thought of the idea when i was playing with memory cards on a table. they were like dominos. that immediately led me to think rube goldberg. the term rube goldberg machine is named after a famous american artist who was known for designing cartoons that performed simple tasks in the most complicated way possible. >> getting from concept to reality takes more than six months, 25 people and many sleepless nights. >> it was trial and error. >> build an element, pray that it works. if it does, build the next element. and we had 133 elements. >> at first when i started, i was like, oh, this is fun, this is interesting. by the end of it, it was like pulling my hair out. i actually started to have nightmares about the machine. >> i think the photo booth might

have been the most complicated element actually. it turned out to be a very complicated series of mouse traps and a very painful thing to set up as well. mouse traps are super sensitive. >> i think my favorite element of the machine is the little mario that jumps across the screen. who doesn't like mario? >> they have hundreds of synchronized moving parts and every one has to work from beginning to end in sequence, without stopping. >> we decided not to edit the video and try to get it in one take, just because i think as a viewer you would want to see it in one take, and not have transitions or different camera angles. there's axes flying around. there's bottles being shot. so you definitely have to learn the timing and learn what's going to happen and i had to choreograph the movements with the camera so i had to learn dance moves, in and out and twisting and turning. >> it's an amazing amount of work to put together a video like this.

i have to imagine there were so many takes required to get this right. >> every time i started a take, i would announce, take 93, this is the one. i was disappointed 98 times. but i was happy on the 99th try. >> yeah! >> i think people really relate to the amount of work that's required to put something like this together. >> from the very beginning, we knew that it was going to be go big or go home kind of deal. >> my parents called me up and said, oh, i saw the video, it's got 10,000 views. that's amazing. i'm like, dad, just wait. >> 3 million views later, the product of david's imagination is a viral video smash hit. >> it was fun. i was happy i did it once. but to be frank, i never want to do another one of these machines ever again.

coming up -- >> 1,000. >> got 77 hours to spare? >> evidently this guy does. >> 3,000. 4,000. 5,000. >> they say the journey of a thousand miles begins with the first step. what would they say about a journey of 100,000? >> 10,000. >> clearly this guy has to get a day job. >> 12,000. 13,000. 14,000. >> when "caught on camera, viral videos, how? what? why?" continues. that's what pushes us to deliver smarter simpler faster sleeker earlier fresher harder farther quicker and yeah, even on sundays.

what's next? we'll show you.