about because you know what? sometimes you got to punt. that's all we have for today. what a 20916 start. we'll be back next week because if it's sunday, it's "meet the press." from the startling -- >> if i did that i would be arrested or shot or shot and then arrested. >> -- to the silly. >> you're like, wow, that kid's got to get up. >> -- to the sublime. >> do they think they can get away with this? >> they're viral videos, short moments caught on cam thera thae can't stop watching and like a virus, pass it along. >> first thing you do is send it to ten of your friends. >> people flood the internet with videos hoping they will go viral. >> everybody is making videos now. i can put my kid on there and get a million views and be on david letterman? >> you're competing with a guy

that will put a cat down his pants. >> why do people love cats so m? >> the videos can be riveting but can you believe everything you see? >> if that's fake, i get angry at people. >> you can fake that completely. >> have you been fooled? what's real? and what's not. >> this one had me fooled 110%. "caught on camera: viral videos, real or fake." >> welcome to "caught on camera." i'm contessa brewer. they are everywhere. on websites like youtube, embedded in blogs, even if your e-mail and chances are you've watched them and maybe even forwarded on one or two along to someone else. the videos you're about to see were all popular. some are funny and some are poignant, all amazing clips but they may have left you wondering, are they real or are they fake?

♪ >> wait, did someone just spray paint graffiti on air force one? >> in this video, a couple of guys essentially climb a fence, elude the skret service, run up to air force one and put a graffiti tag on air force one while this is all being videotaped. >> you're like, wait a minute. are they doing something to air force one? what is going on here? this is crazy. >> did someone really break into andrews air force base and spray paint or tag the president's plane?

>> i think people really want to believe it's true. ♪ >> the video hit the internet in 2006. quickly it became a sensation. >> the first reaction is always, is this real? and if this is real, how can this be real and what does this mean for the security of our country maybe if this video is real? >> so did it really happen? was the video real or fake? >> it just doesn't pass the sniper test. really is what it would be. if i went to run up to the air force one in all black with a backpack, i don't think i would survive that run. if i went and did that i would be either arrested or shot or shot and then arrested. >> i think what we were trying to accomplish was a pop culture moment. >> mark ecko is a designer and video game developer. the aforce one caper was part of

a viral marketing campaign for a game called "getting up." >> it was to get people to talk about a game and to author something that was culturally main corrupt and brainstormed for a stunt that kurd. this, we advertising agency and creative >> oh, my goodness.

and say, really? there and someone had panicked

opportunity there that existed a cat down his outrageous, so you better make

like somebody was breaking in the emotional reaction of -- is so you send it to ten of your named matt who likes to world location he would dancing it was a really well done and

like i was emotionally invested or standing in front of the when you've got a house

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in 2005 a video game designer named matt harding posted this video of himself online. >> some friends found it and they put it on their blogs and it ended up getting passed around. >> before he knew it the video had more than a million hits. >> it sort of kept having these spikes where it would get bigger

and bigger and more people would come in and different countries. sweden is watching the video, south korea is watching the video. late in 2005 it had this really big spike and suddenly i was getting called by tv shows and newspapers. >> and it certainly caught my attention. will you dance with me? >> sure. >> but for all the attention the video got, people said it couldn't be real. that the exotic locations were a combination of editing magic or green screen technology. so was the video real or fake? >> the video is not fake. it's not a hoax. it's not manufactured. there's no special effects involved. i really did go to all those places and set up a camera and dance. i started out working as a video game designer, so in 2003 i quit my job and i took the money i had saved up to go on a trip

around the world. i spent six months traveling to about 17 different countries. and a few months into the trip, i was traveling with a friend and we were in vietnam taking pictures. >> i was just like, you should do the stupid dance you do on camera. >> we shot it and i liked the way it looked and decided to keep on doing it everywhere i went on this trip around the world and i put the clips together thinking it would be a nice memento for me to have of my trip around the world and it might be amusing to some of my friends. i didn't think it would be interesting to anyone who wasn't me or someone i knew, and people started passing it around. >> where can he go where somebody will not ask him to do that dance? >> the dancing in that video came about there weren't a lot of people going around filming themselves and there were not a lot of people editing them together and, three, not a lot of people stringing them all together in one specific video and, four, actively wanting to share it.

so matt came about at a time when people didn't know you could do this and people were not trying to achieve fame. they were doing it for fun and to share with friends and family. today would that video be successful? hard to know. >> by the end of this one you're like, it's so like inspirational about the world and coming and they and they said -- be interested in making another somebody to pay

integrate create wonderful way to get exposure popular matt did a third one and the rwanda where a bunch of kids in interesting so i went back to for another video where i would >> we came up with this term

a day schools, corporate events and i hope some day that i'll figure

they come out with a >> it's pretty interesting to see somebody spray painting hair definitely popular what you love in the actual >> how do they let them redo their licenses that often? get

pictures are pretty funny and spray painting hair on somebody's head is also pretty funny. the unibrow is great. >> they were like, weren't you just in here? >> i'm not going to be able to get away with this. >> like so many viral videos, this one left people wondering. >> there was zero footage of them in the actual dmv. >> look how dirty my face is, dude. >> actually didn't believe this much at all.

anyone can photoshop a driver's license to have that picture but at the same time it's funnier if it is true. >> i'm going to get me another one. >> did these two filmmakers really pull it off? are the licenses and the video real? >> it's a hard "real or fake" one. nowadays, the dmv, getting a government-issued i.d. isn't going to be so easy. >> apparently, at least in this case, it is. the video and the licenses are all real. but when we spoke to will and dave, it was clear to them the artists.

eyeballs we question? we went to their website where

us spice it up a bit and answer will and dave did when the media one that at the same time it was kind of i think are going to be looking every time when we walked out,

after it was the dmv demanded the licenses back. reaction was, these they think they could managed number of different identities

>> maybe one of the reasons i the dmv is that lax about letting that stuff go with the way security works in this >> will and dave say they meant an issue of it's good that people know someone could get a license that heroes. artists. put >> whatever you call them, will moment anyway captured people's attention changed them? all that matters in life is what appears to be a young man instructor by

>> this driving student takes phone, annoying and infuriating instructor to i keep picking up the phone and john, john. >> it's just me trying to cause >> get out of the car. videos real or fake" when we

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his day of coaching begins with knee pain, when... this is brad. hey brad, wanna trade the all day relief of two aleve for six tylenol? what's the catch? there's no catch. you want me to give up my two aleve for six tylenol? no. for my knee pain, nothing beats my aleve.

i'm richards lieu richard lui. the u.s. is trying to defuse attentions over execution of a pronl nent shiite cleric. demonstrators breaking into the saudi embassy and setting fires. saudi arabia and iran is being called on to avoid he is kat lag the situation. in oregon protesters there have taken owe every a national wildlife refuge. they're angry over a pair of ranchers due to go to jail for lighting fires on federal land. now back to "caught on camera." welcome back to "caught on camera." i'm contessa brewer. here's a young man who infuriates a series is driving instructors. he gets behind the wheel of his car and then takes call after call on his cell phone, but is it real or is it fake? let's watch and find out. >> driving is very easy. just relax and drive, okay? >> this viral video hit the internet in 2008.

>> watch for the pedestrian in front of you. >> okay. shouldn't hit that guy, right? >> just how frustrated can a driving instructor get? we're about to see. [ cell phone ringing ] >> hello. >> no, no talking on the telephone. >> what's up? >> hang up the phone. >> hey, just stop snapping. grandma. yeah, it's me. >> 10 and 2 with the hands. 10 and 2. >> john, john. >> he's clapping -- >> no, no, no. >> oh, my god. >> hang up the god [ bleep ] phone. >> it seemed a genuine reaction of the instructors that struck a chord with everybody. you're watching this going, i can't believe this kid had the [ muted ] to do this. i can't believe he pulled it off and i can't believe these people didn't slap him silly. >> but the ever-cynical online viewing audience had its doubts. >> 10 and 2. 10 and 2. >> this is not a nightclub. >> please, turn it off and put it away. >> that is so stupid. >> i couldn't tell about this one, if it was real or fake.

i had a few things that made me skeptical of it. one, you can see a lot of different camera angles. especially when he first gets in the car, i counted four different camera angles, and that's a pretty elaborate setup for a high school kid. >> was the video for real? this is a two-part question. first, is the kid playing a prank or is this a genuine situation caught on camera. second, if it is a prank are the instructors in on it or are these real reactions? well, yes and no, but mostly no. >> this one had me fooled 110%. >> while most of the driving teachers were actual instructors, two were actors. in both cases the videos were unscripted depending on the improv skills of the student. an actor named johnny pemberton. >> go right. keep your hands on the wheel. this is totally dangerous. >> chill out. i'm not talking to you, you don't need to chill out. people ask is it real or fake and i say, it's both.

i mean, at what point do you draw the line between what is real or fake. >> sir, may i have your attention? >> pull over! >> i kept talking like a friend of mine, like some beach bum dude named kenny, and describing everything in the world to him and talking about the house or kind of stupid stuff. i was talking with my grandma a couple times so i have having to yell really loud. >> we're probably going to have to go back. >> no, i'm driving. >> just pull over here. >> i'm just being a little arrogant son of a [ muted ] in the car. the hardest thing for me was actually rounding the guys up. >> keep your [ muted ] hands on the driving wheel. >> driving? you mean like steering wheel? >> i would hit garbage cans and stuff and even then it took them a while to get angry. >> we all like to see other people getting tormented and laugh at other people's misfortunes. the emotional reactions of the driving instructors were extraordinarily genuine. they were angry and scared. they were in shock and disbelief. >> i swear to god, it's the house from "wayne's world." i'm going to turn around. >> no, straight.

>> internet fame has often been the main reason for posting these videos, but there was another motive behind this one. advertising. >> can i have my phone back? >> no. >> it turns out the series of videos was a campaign for a wireless headset provider. most people don't know that. that's the best part. most people watch it and think it's an amazing video and share it with somebody. >> as you know from the first of july, you're not allowed to talk on the cell phone. >> i can't hold onto the phone in the car. it's ridiculous. >> parrot is the world's largest manufacturer of hands-free car kits, and we wanted to show how complicated and inconvenient and sometimes even dangerous it becomes to talk on the phone and do something else. >> parrot communications and ground zero advertising bet on viral video to drive their point home. but what makes the video so believable is there's an element of reality to it. >> pull over. get out of the car. i'm driving. >> hold on, hold on. >> get out of the car.

>> we showed the problem by going out and secretly signing up a bunch of driving instructors. they showed up and they were unaware that our student driver was actually a plant. and as he was taking his driving course, he would continue to answer fake phone calls throughout and we had cameras hidden in the air freshener, another camera hidden in the glove box and so forth. so while he'd take his phone calls, the driving instructors would get more and more infuriated. >> will you type in her number? >> no. phone over. >> i deleted her number. >> keep your [ muted ] hands on the driving wheel. >> for parrot this was a home run because it allowed them to get a message out to a lot of people out in an impactful way for not a ton of money. >> our sales were up three times in california over where we were before we started. >> the online hits kept coming and buzz on the video grew. >> i think it was a million clicks in the first week. we're probably going to have to go back. >> no, i'm driving. you want to get pizza? >> no.

i think we're just going to chill. >> it was just tremendously funny. and that's what drove the viral success of this campaign. people were sending around to others saying, you've got to see this. that's the best thing you can hope for. >> curious about the driving instructors? want to know who was real and who was fake? okay. here you go. these two are the actors. but did it really matter? the video was flat-out funny and became an instant classic. >> part of the balance is figuring out whether to make something believable and emotional and not over the top. and that's a very hard chord to strike, and weather you're a teenage kid, a mother, or a marketer, it's a real struggle for people because everyone instantly tries to find the big bang, the thing that really sparks a chord. but oftentimes, that big bang thing is much more subtle than people realize. >> if you want to be a part of something good that people see than having something that's crappy that's all over the place. so i think they just did it

right and it worked out well with this video that it was really funny and people liked it. >> you got to hang up the phone. we're done! we're done! [ muted ] it. our next video starts out somewhat ominously. we find ourselves in a university lecture hall. >> as a viewer you're like, why are we watching a video of a class? does someone fall down the stairs? classroom video. dreams ♪ realize this is something musical number. nobody is audience that back thing. whole staged?

to believe it hilarious there confusion it was viral video, real or fake" comes back.

before the hey, teach, i've got a ♪ ♪

? skepticism. cameras? in. couple students without and reaction seemed

what? it idea. stuff is just great ideas. chance ♪ equals profession

to have somebody normal situation and start before. this. lecture hall

set miked. up. going something stop the well choreographed,

in class. their university magic. execu executed, and three, it needs to actively tell their friends, tell their family you have to watch this video. >> hey, teach, i have got a question. >> you have these videos where people plan for months. they go to a classroom and they jump up and sing and dance. that's just never been seen before. it's unique and well planned and it's amazingly executed. >> depending on your point of view, our next video features either the secret fantasy or secret fear of office workers

worldwide. >> we all have someone in our office who we think could be that guy. this is a video of that guy doing that in the office.  >> tina from accounting is . this one definitely had me. >> immediately i thought it was fake because a lot of these are fake. the thing that made me think it was real was this chick right here. she caught what looked like a monitor in the head, and i was like if this was not real, it would have been like, all right, stop. >> everyone wants to believe this is true because everybody hates their boss and everybody hates that printer, everybody hates tina from accounting. those damn halogen la >> yeah, i was like, wow, this guy is really pissed. that guy's 401(k) did not look the same this morning as it did yesterday. >> find out if it's real or fake when "caught on camera" returns. to shut everybody else up about me quitting smoking.

i was going to give it a try, but i didn't think it was going to really happen. after one week of chantix, i knew i could quit. along with support, chantix (varenicline) is proven to help people quit smoking. chantix definitely helped reduce my urge to smoke. some people had changes in behavior, thinking or mood, hostility, agitation, depressed mood and suicidal thoughts or actions while taking or after stopping chantix. some had seizures while taking chantix. if you have any of these, stop chantix and call your doctor right away. tell your doctor about any history of mental health problems, which could get worse or of seizures. don't take chantix if you've had a serious allergic or skin reaction to it. if you have these, stop chantix and call your doctor right away as some can be life-threatening. tell your doctor if you have heart or blood vessel problems, or develop new or worse symptoms. get medical help right away if you have symptoms of a heart attack or stroke. decrease alcohol use while taking chantix. use caution when driving or operating machinery. most common side effect is nausea. being a non-smoker feels great. ask your doctor if chantix is right for you.

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♪ a cubicle worker cracks a destroys his office. unbelievable, yet so believable. the video immediately became a hit, but did it really happen? was it real or fake? the video is fake and it even fooled the experts. >> it fooled all of us. >> even those of us who have been in the business that watched almost every video around. we don't know. we watch it, and say it could be real and turns out i didn't care. >> in retrospect, you need to unplug the monitor. it doesn't just come popping out. >> the office rage video was the brainchild of timor who was looking for a new way to promote his movie "wanted." >> we know that the audience,

our audience, our target audience is teenager, but we understood that the place where we can find them is the internet and what they like and we like is a viral video. >> the video plays off the scene where a young office worker smashes a colleague over the head with his keyboard. >> what if we will extend it, what if we make it as a viral video of action spot? i didn't expect that it would be so popular. in my mind it would be 500,000 people it's great. >> in fact, the secret advertisement got nearly 4 million views in the first week it was posted. viral videos were a natural marketing choice. >> i really like them because it's very organic. it's the future because you don't have to pay for that. you don't have to pay to distribute. >> if people wondered whether it was real or fake, like he says,

that's exactly what he wanted. >> they think no, it's made up. no, it's real. the success of the viral video caught the director by surprise and he's keen to try it again. after all, "wanted" grossed more than $340 million worldwide. >> if there are better ways how to do this and next time we will use new techniques, but in any case, it was entertaining. it was entertaining and something to talk about. ♪ next from office rage to primal love. the video that melted the hearts of nearly everyone who watched it. >> unless you're a guy who stabs people you can't help, but get choked up. >> two people adopted a baby cub lion. letting it run around a which ufrp and when it africa. lion.

there. love cats so later. the ♪ sweetest story in doesn't themselves. video. know? watch. all also that. lion? overnight if of

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in beautiful connection between human and animals. medium it. phenomena. that honest. . that he fool at least just video you'd like

msnbc.com. brewer. fast-paced action. daring rescues. life and death struggles. >> oh, my god. >> they were just, like, holding on for their life. it was so scary. >> through mud, water. >> let go of the boat! >> and wind! >> i remember just seeing him slam straight into the ground. i thought he was dead. >> dragged by a speeding train. knocked down on the side of the road, pushed to the brink. >> he told me he was going to kill me, and i said no, i'm going to kill you. rides so shocking