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in three delicious flavors. i'm not about to swim in the slow lane. stay strong. stay active with boost®. good to be are with youchlt the games are under way after spectacular opening night and a full competition sunday way already as the united states faces some big tests and we will have the details live from rio. i support and endorse our speaker of the house paul ryan. >> donald trump endorsed paul ryan, but why now. we will bring you what is

new and in florida new measures under way to stop zika mosquito carrying virus. will it hurt in the sunshine state? the 31st olympic games have begun. it capped off with a message and highlights of the opening ceremony and what is on tap today. spectacular opening ceremony. the whole family is around it but some of it was past my kids bedtime. >> reporter: yeah, they scaled the show way back from what they had planned. they planned on 3,000 performers and cut down to 700. all and all and a colorful vibrant show in the true spirit. some of the things that people are talking about on social

media after this spectacular moment is tom brady's wife. she walked the longest cat walk in the history of modding. it was beautiful and then when the parade of nations came down, there was an athlete and a lot of people have no idea in t o onga is, but he came out and a lot of people jumped on the internet and almost broke the internet. all in all a good show and then scream to go the olympic park and then it's going to be a buffet of sports over the next 16 or 17 days. >> tell us what we should be looking out for today? >> reporter: well, woman's soccer is a big match today at 4:00 eastern time against france. this is the number one team in

the world verses number three in the world. the teams met back in march and so this is -- these two are expected to compete for gold. they're going to be the first-team to compete for gold and we're going to see the giants of the men's basketball team and those guys hit the hard wood here behind me in arena number one and playing china and if the games in china are any indication, it should be a tune up match because the u.s. dominated them by 49 or 50 points. today the first gold medals are going to be done today. all of the woman's air rifles and that's the first medals of the game awarded by the end of the night, there's another 11

gold medals awarded today in various sports including swimming. francis? >> okay. on day one of the olympic games and the competition. thank you ron. >> reporter: you bet. >> olympic coverage begins here and we invite you watch it over the day and throughout the next few weeks. now to politics and the latest over turn of donald trump and it comes after a week of missteps. >> i support and endorse our speaker of the house paul ryan. while i'm at it, i hold in the highest e seem senator john mccain. for his service to our country in uniform and in public office,

and i fully support and endorse his re-election. i also fully support and endorse senator kelly ayotte. >> on the democratic side bernie sanders published in and earned the support ers to vote for hillary clinton. it comes after the convention is under way in houston, texas. later today the nominee jill stine is going to be nominated. she has been trying to make the case why they should vote for her. the democratic ticket is off to campaign trail today and hillary clinton gave remarks and took questions at a convention in washington last night. it happened as the running mate went after trump at a campaign

stop in milwaukee, wisconsin. >> while we're talking about jobs donald trump has been going after a family of a war hero and donald trump has been going after fellow republicans and why he would want endorse him. we're talking about jobs and donald trump is shadow boxing every enemy that he can think of instead of talking about what americans want him to talk about. >> now, jacob thanks for being with us this morning. what more can you tell us about the endorsement this morning? >> reporter: well, this is incredible about face. i don't know if we have seen him back down so completely and suddenly. it was only a few days ago that he was talking about senator mccain and now he is fully endorsing them in the primaries. now, here in new hampshire it's worth noting that he is there in the polls and part of it maybe

that she is walking a fine line in the support of trump and saying that she won't endorse him but that she will vote for him and coming out and condemning in and the kahn family. donald trump is trying to reset in the endorsement that we heard last night of the three people and getting back on the message and talking about hillary clinton and the dishonest media in his words. in fact he talked about that yesterday in the context of a crying baby at a virginia rally that he jokingly said that needed to get out. >> i jegentle tell a woman that love her and it's okay to cry. after three or four minutes and i am trying to speak. it was in jacksonville and the baby was screaming. i was like perhaps you can take

the baby out. i did it so nicely. she was happy and the baby was so happy. in the next day in the news it shows trump throws baby out of arena. >> reporter: so trump will be here tonight and then he will be back campaigning on monday in michigan. he is behind in both states in the most resent polls. francis? >> yeah, we will see if the 180 will stick after this. a lot of the miss stipulates earlier. thank you for being with me. i want to bring in chambers and to both of you, thanks for the time and as we jump into this we heard the endorsements and not the donald trump that we know when he is actually talking to the audience and talking to the camera. he was looking down and appeared to be reading from a script. is this donald trump realize thag he is in trouble and needs

to be conventional? speaking to that, is that coming from him or his people behind him? >> i think that it's coming from the people behind him primarily. your point francis and the way that he delivered the statement is an important one. we see him looking at the lines saying that he endorses paul ryan and that he holds john mccain in the highest thing. i think that really reflecting the lack and then it did not seem like the donald trump that we have come to see on the campaign trail. republicans blooech that he has gotten himself into pointless arguments in the past week and this is an attempt to do that? >> yeah, some saying that it's donald trump verses himself. do you think now that even if he did read off of that script, that he would appear on stage or together with any of the people or paul ryan or senator mccain

or that would have made a difference at all? >> well, i think what we're seeing is the republicans themselves get concerned and start to distance themselves and on thursday he sent out a fundraising e-mail and he was encouraging people to go to the candidates and so not to give clinton a blank check and then certainly paul ryan half on and half off. >> yeah, you have the full on and then some of the parties that replaced donald trump and so given the steps toward the unity and then turning around donald trump's week. do you think that's going to happen? >> well, it would be very difficult on the time to replace him now that he is the official

nominee. so many ballot deadlines have passed. st. committee itself would have to 2345i78 someone else and then they would have to agree for someone to replace him. it's confident in the race francis. >> yeah, i want to talk about the convention bump and then that's right about that. how is that looking now? >> well, clearly the map is expanding for hillary clinton. she has now a competitive shot at states that won would not expect the democratic to be competitive and then there's the states of georgia and even utah. she is on the offense and even proving the adds from some states that feels confident such as colorado and virginia. for donald trump that's a much narrow er path. if they stay as they are right now, it's have ever difficult to

see any kind of path. >> yeah, you mentioned that in georgia and the polls showed him four points in hillary clinton. if you see that what more can be down and how can the party avoid a loss there in november november? >> well, he has to focus on campaigning and he is not doing as well right now and for in stance he is going to need to go to florida and he could be going to a state that he could win in the election. and preconvention polling in ohio had a really close race and we will have to see what happens after the convention and especially after her bus tour. also to put some money in the

adds. he can also pick up that state. >> and what about staying on the message and not just visiting and not just spending more. what does he need to do to keep him on track and getting there? >> well, i think that's the key. he needs to show more discipline than he has so far. and i they we will see him try to press an economic message on that monday and he has a speech in detroit for that purpose and the economy is one issue in which we does leave hillary clinton and if he stays to that, he may have a better shot. >> yeah, and don't forget the babies that we have seen now. thank you for the time of being with us this morning. why hillary clinton and donald trump are out touch with

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presidential elections have been about divisions right verses left and this year voters have bln split in a different way. with my next guest calls the duck dynasty and it's aen election that pits a woman focus view against a manifest older white male focused view. what does that mean for november and beyond? well, joining me now michael wolff and michael i appreciate you joining us. now that we go from right verses

left and duck dynasty. >> just think of it as a culture split. the country is unrecognizable and parts of the country are unrecognizable to each other. there are parts of the country that believe and live a life that's entirely unfamiliar to people on the other side. >> how do we get there? how do we get to the point that politically and socially and the way that the convention is covered as well and it's brought us to this point and this is the election that we're seeing? >> well, part of the issue is that each party for a very long time has only spoken to their base. the idea and the old idea of politics is that i have to convince the country. i have to convince the other side that they should vote for my side. we don't do that anymore. what we do is simply define our base against the other base and those are the only people that

we speak to. hillary clinton is not trying to convince trump voters to vote for her. she is trying to convince the dem kra democratic base as we have known it and then it's a very good short hand in a kind of a way. the definition of the trump base. so these are just two just opposing views, but opposing cultures. >> how dangerous is that not only after november and the election that we have one of those two that will be president of the united states, but how dangerous is it to the process and the future that is going to be set for this? >> well it's hugely dangerous. we get donald trump precisely

because of this and within one things that's going to happen and donald trump is not talking about the election being rig and what will happen if he does not win and i assume with everybody else that he does not win. we could be wrong. >> yeah, as we have been wrong. >> there are two things. if he does not win, the supporters will say that this is stolen, rigged and et cetera. even worse if he does win what do we do because every establishment and politician has announced him unfit. >> as we have heard from the president as he was with -- within thing there i want to say is he wrote about it and it's going to go close. it's a stage that you right and it's a moment about clarity through the debate and what mock on the system and self-regard

and what break in the self-control. you talked about him winning and is he is that close in the way that he is writing? >> well, it is for politics and as we continue to try to analyze this in traditional terms. it's not traditional. it's not traditional but asymmetric. donald trump is a entertainer. given that he can grab the attention of the public, if he then entertains them in a minute and an hour or in a gesture in a phrase, could he turn everything around? absolute absolutely. >> what does that mean in the terms of the theory and ushering the duck dynasty rule? >> well, think of it in terms of

entertainment. duck dynasty and in that moment and if you manage to capture and he can, you know, the debates give him a huge form and opportunity do that, if he does that, hillary clinton has real trouble. i don't think that she knows how to cope with that. >> as you do with all of the writings let's talk about five year in the career. would you think that you would be writing about duck dynasty when it comes to politic sns. >> yeah, that means that we're in a whole new territory. everybody that's talking about the race and people that are talking about the race is political professionals and media professionals and they are using a frame of reference and vocabulary and a way of being

that his out date is over looked. >> if you think oovf this electn in headlines and one could capture all of it and here we are getting one up it seems like and there's a new headline after that and i thank you so much for that and i appreciate the living. >> thanks. the summer olympic games are under way and the challenges that they face in the competition and the village that they're living. we will have a live report. that's coming up. ♪ you wanna tell me about the boy in this painting? i dunno...maybe nobody understands him. well, if he were here, i'd say that being different is what makes him special. just like our discounts -- each one is unique, but together, they help save our customers a lot of money. okay. pop quiz, who's my favorite student? gwen? yeah! it's gwen. yeah, gwen's the best.

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♪ ♪ only those who dare drive the world forward. introducing the first-ever cadillac ct6. welcome back. here at msnbc head quarters here in nrk new york. you're watching the first full day of the olympic competition. this is a look at the venue and

look at all of the people there and coming through the lines and streaming through the gates for all of the action. it's early and there are a dozen of events under way and in all 21 events today and 12 gold medals at stake. now, other events to note today is the u.s. men's basketball will take on china and the united states woman's soccer team is going to go against france. plenty ofctio here on msnbc at noon with plenty of competition. a thousand of athletes pour in and move into the living quarters. joining me once gain and ron, all of the door problems that we have been hearing about and the athletes refusing to stay at the faciliti facilities. there's a photo on twitter and what more can you tell us about that? >> well, he has been complaining

of the accommodations at the athletes village. there have been some problems with plumbing especially. this is a shot that he put up himself stitching together a shower curtain because there was not one there. there's water apparently all over the room. i want to say that i don't have a shower curtain either, so when i take one, there's water on the floor. some people are not staying at the athletes village. the woman's and men's basketball are living in luxury on the cruise ship. >> yeah, talk about some of the other problems that we have heard about. the cruise ship there and it does not seem to be impeding and just talk on social media, right? we >> reporter: the one thing is logistics. you see the fans coming in, and it's hard to get around.

we were just talking off air about our own chris and the trouble that she has the getting her today. it's tough to get around and probably a lot of people late to events and get her early if you are lucky enough to have tickets. i have seen soldiers walkings behind me and heavily armed. one thing is that sthe army sen in troops and the fear is that once the cat is way that the mice will start to and will we see a spike in crime. so far so good in terms of the security here in and around. >> yeah, lydia gave about the water pollution and then the swimmers. what more do we know of the conditions of the water there?

>> reporter: well, it's nasty in some places. let's be honest. there's a lot of open sewage and there's one by us and you get a hint of that. that was a huge challenge and i think that 30 to 40 percent of the plumbing infrastructure is compromised so that means raw sewage going plays that we don't like to see it. for the most part the outdoor water sports feel safe enough to go forward with their competitions. they were just told basically keep the mouth closed. >> yeah, those concerns and zika, so hope that everyone stays safe. >> reporter: yeah. >> day one of the games. thank you ron. back go politics and republican donald trump did what

others said to do. he came out in support of paul ryan, senator john mccain and kelly ayotte. i want to bring in a former speech writer and it's great to have you with me here. you heard donald trump and the endorsement. he did it in front of the podium. he did it with a microphone. >> finally. >> let's take a listen to that. >> i support and endse our speaker of the house paul ryan. >> i'm talking about the meese the piece of paper. he have could have done it in memory, but he did not. >> he did i want because the challenger has been a huge supporter and he is trying to tl thread the needle. i was taken by the fact that he

was our speaker of the house and that he is trying to align himself with the republican party closer and closer because he knows he needs a republican party if he wants to be president of the united states. >> yeah, can that happen as far as a back peddle and then a tough week and seeing the words turn around for senator mccain and ayotte as well? >> well, that's up to donald trump as well frankly. donald trump is looking for outsiders to be the candidate and riding to the election. this fall it's up to donald trump on how he wants to con dubt the campaign movering forward. i think that his part and the little line means that he is trying to work with republicans. >> what can we see and expect to see? we're talking of other polls with clinton with leads outside of the margin of errors and what is the message that we need to hear from donald trump to close the gap?

>> well, that's in the finding that nearly half agree with obama that trump is unfit. they're not sure if clinton is fit to lead the office and 50 percent of the voters that were not focussing enough on the ter rich. so as we move forward, we're going to have to see both candidates addressing the chief concerns of the american voters. >> i want to talk about that. you have president obama that's speaking during the visit of the prime minister and saying that donald trump is unfit to be president and really strong and coming on strongly. you also have the republicans and on the other side you were just touching on this and then about clinton. you said it was him and how could she go ahead and counter that? >> well i think that bath of them are going to find that place and find the strength for the national security.

in hillary clinton's case she has a track record. she advised them to obey libya and some people say that it's a failed state and that isis is taking over and spreading terrorism. >> the e-mails are also there too. >> yeah, the e-mails are there. then you have mike moral the former director of the cia and saying that he supports hillary clinton because he thinks that donald trump is in the pocket of putin. it's a complicated thing when look at the two candidates. i find interesting that a majority of the voters are not convinced that either of them are fit to be president. >> that's the case that i want to ask you and when it comes to it and being released they show an increase of 250,000 jobs in july and that's more of a wage growth and increasing as well. when you have the economic picture and it's improving, is that going to make it harder for

donald trump? >> well, if it's improving and that's the big question, if. there are a lot of people that have the question stagnant and then a record number of people vf dropped out of the workforce. when you look at that, you have to see of the part time work, that's not good enough for maine not getting 30 hours a week is not paying the bills. they drop out and how that's going to span in november, i lead that the status. voters are going to be looking at their own situation is the country moving forward and are we getting better? do i want to status quo or do i want to change? do i like the change offer? >> yeah, and the risk coming with it. >> yeah. >> thank you for coming with us? >> thank you francis. two cases of zika reported in miami yesterday, and a rise in the zika as it rises.

the latest on the fight to stop zika. when we found out that this neighborhood was ground zero, how bad has it gotten since this sarah. >> reporter: well, it's been a constant battle to get ahead of zika and specifically the mosquit mosquitos transmitting the virus. you can see the dark clouds moving in and that means puddles of standing water and breeding ground. we have had planes out this morning spraying the area and yesterday they announced one more case of locally transmitted zika. that's a close contact of one of the original cases believed to have happened within the one square mile of an active transmission and for businesses operating in the area and zika has a profound affect and the major saying that it's slashed some businesses and traffic by about 50 percent.

there's some good news that the governor's office was able to narrow the area by about ten blocks and unfortunately, this area and wynnewood district is not in the ten block area. businesses remain hopeful that they soon too can be eliminated. back to you. >> okay. sarah in the wynnewood area. thank you. the business affect and donald trump's run and the affect it's having on his empire. now, what is she doing for the senior adviser for donald trump outreach. that's all here ahead on msnbc live. wait...is this where you typically shop? you should be getting double miles on every purchase! switch...to the capital one venture card. with venture, you earn unlimited double miles on every purchase, everywhere, every day.

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>> reporter: thanks francis. we're here at nbc olympic headquarters in stanford, connecticut. we can not wait to kick off the coverage at noon eastern. we start with woman's volleyball it's spain and argentina and norway is going for the third consecutive gold medal and going to face the host nation brazil. we table tennis and don't call it approximate ping-pong. in mens team archery the first medal is going to be awarded and so it's a busy day ahead. we're excited to get things started. back to you. >> okay. reminder that the olympic coverage begins here on msnbc and we invite you to watch it

throughout the day and over the next two weeks. a new data that monitors new -- and joining me here is star harrah and editor at large for four square. thanks for being with us because the four square is that you check in the location and let them know where you are. so much more than that when it comes to data and politics. >> yeah, we do have two apps the city guide app and then the check in app. in addition we have the analytic tools and at what we're talking about today is some interesting an lit ticks and data that we have seen all around and people going into trump's hotels and casinos and in the yieltunited states. >> tell me what you found when threw his name in. >> well, we're looking to people that go to trump brand hotel and golf kau

golf courses in the u.s. we look back before he announced and we saw year over year that foot traffic patterns were the same. starting in june 2015 we saw fewer people going to his branded property than we saw last year. that trend continued. in the summer months we did not see as a surge of people going to the property and then a lift that we would expect. over the course of the winter things seemed to stabilize and then in the springtime fewer people we want to his hotels than before. >> how do you come with the way to track it and looking at this from an analytic perspective when donald trump starts the candidacy to what kind of traffic he gets? >> well, he do this all lot and predicted iphone 6 sales last year. we do this because we can

background awareness. it's products that are used by market ers and analysts to understand truly how people move through the world. >> so it's a hard data when it comes to numbers and figures and not general assessments and asking around. >> yeah, against the u.s. census and they have been doing it for decades. you call it big data, and something a tool that we have and that we're able to understand and really the trends of the shifts that we see in the real time. >> now, can the data go as far as saying donald trump had a controversial week and x and y and foot traffic of what we're seeing? >> yeah, a couple of things that were interesting is that an absolute visit to his properties are down by ten percent and then market share is a 14 percent decrease year over year. following that we broke it out by the blue states and purple

states. we saw that the gap in the foot traffic is actually much wider and then the people in the blue states and then it's centralized to the states. we're talking of new york and new jersey and states, new york, nouew jersey, that gap was 20% down from where it was last year. so you know, we also wanted to understand kind of what that meant and dissect it further he. the dip in women is much more significant. the numbers were seemingly fluctuating. there was not a discernible pattern over the course of the winter. starting in march of 2016, fewer women were going into the trump branded places than they had last year, culminating in july, women, down 29%. >> i want to see the headline in march and july. can the foot traffic that air following be related or equated to dollar signs? >> we're fought speaking about revenue or occupancy. we can look objectively it he

data, right, so it is people walking into his properties, not necessarily staying. >> all right. >> so that's the difference. >> fascinating. sarah, foursquare, editor at large for foursquare. thank you. clear understanding, the five numbers influencing the presidential races, we start the month of august. because my dentures fit well. before those little pieces would get in between my dentures and my gum and it was uncomfortable. even well fitting dentures let in food particles. just a few dabs of super poligrip free is clinically proven to seal out more food particles so you're more comfortable and confident while you eat. so it's not about keeping my dentures in, it's about keeping the food particles out. try super poligrip free. 80% try to eat healthy, yet up to 90% fall short in getting key nutrients from food alone. let's do more. add one a day men's gummies. complete with key nutrients plus b vitamins to help convert food into fuel.

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political numbers that matter most, rising support for hillary clinton, and also troubling signs for donald trump. politico's chief polling analyst, steve shepard. it's saturday, so that means numbers from you. 57%, a number that is not well for hillary clinton, but perhaps for all democratic candidates. >> absolutely, coming out of the convention last week, democrats are energized, they're extremely or very enthusiastic about casting their vote for president this year. republicans down in the low 40s.

democrats have the energy and they were basically even on this measure going into the convention. it is something to watch going forward. is this a temporary bounce or can be it sustained. >> the big cloud of negativity, how does that compare to 2012? >> well, in 2012, we saw overall enthusiasm right after the c conventions at 57%. this year, 44%. so overall declining enthusiasm, but right now, the gap favors the democratic party. >> 1%, why is that number a problem for the man we see right there? >> that's donald trump support among black voters. look, republicans have been in the single digits for the past few elections. that's nothing new. donald trump, though, has said that he was going to bring more minorities into his tent, despite the rhetoric republicans feel repels minorities. that's not happening. he is 1% in the nbc/"wall street

journal" post. donald trump could set a new low water mark for republicans among nonwhite voters, particularly african-americans. >> when it comes to honesty, there is the gap between clinton and trump, but it appears to be closing now. >> that gap has closed according to the polls this week. both in the cnn/orc poll, 36% said they found trump and clinton trustworthy, that means the majority don't think they're trustworthy. in the context of this possible convention bounce, let's see moving forward, hillary clinton had a little bit of a rough answer yesterday on her e-mails. that is going to be something to monitor. but right now, donald trump seems ill prepared and ill equipped to take advantage of that. >> $8 million, whose money is that? >> hillary clinton. she is going to spend $8 million on olympics advertising on nbc

and its family of networks. she is looking to reach voters. even if you're in california, new york, solidly republican state, you're going to see these advertisements, but you're going to see them in swing states. as she is coming down off the air in states like colorado and virginia, as the polls look good for her there, those voters will see these ads if they tuned in last night to the opening ceremonies or to some of the programs over the next couple of weeks. >> some of that programming, you will see right here. thank you. >> always a pleasure. coming up at the top of the hour, "am joy" and whether someone will have an intervention with donald trump. that's next. i'm frances rivera. thanks for being with me. see you back here at 9:00 tomorrow. ♪ using 60,000 points from my chase ink card i bought all the framework...

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