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because no one knows & like at&t. very good morning to you. i'm richard lui, 9:00 in the east, 6:00 in the west. here is what's happening. clinton campaign out with 90-second ad which points out the times donald trump has made offensive comments. this comes two days after trump said he regretted making various comments on the campaign trail although he did not get specific about which ones. >> i regret it. >> you look at his wife didn't have anything probably not allowed anything to say. >> do you regret at all engaging in these back and forth comments. >> avenues war hero because he was captured. i like people who weren't captured, i have to tell you. >> do you regret saying that? >> i like to not regret anything. >> comes on the heels of a

federal judge ordering her to answer written questions conservative watchdog group, judicial watch, after it filed a lawsuit over her private e-mail server. in a statement saying judicial watch is a right wing organization that has been attacking the clintons since the 1990s. this is just another lawsuit intended to try to hurt hillary clinton's campaign, so we're glad the judge accepted the offer to answer in writing to grant judicial request. meanwhile donald trump making another pitch to african-american voters. here is what he told supporters at a rally in michigan. >> no group in america has been more harmed by hillary clinton's policies than african-americans. no group. no group. no group. if hillary clinton's goal was to inflict pain on the african-american community, she could not have done a better

job. it's a disgrace. tonight i'm asking for the vote of every single african-american citizen in this country who wants to see a better future. >> earlier in the day trump and his running mate mike pence visited baton rouge to offer support to the victims of the floods. later today pence will be in des moines for iowa state fair and trump will hold a rally in fredericksburg, virginia. let's bring in jacob rascone. jacob, when you look at the comments of donald trump, the use of a teleprompter, being very specific about his wording especially when it comes to minority voters, this is a bit of a twist? >> it is. he's talk about inner cities and african-americans unemployment but usually an off the cuff remark. what we're seeing now, which is new, is this new polished message, an appeal to

african-american voters. that polished message really on everything he's saying this week, back-to-back rallies all on teleprompter, this is all new. he's not speaking, it seems, to his base he's speaking to those voters undecided or have gone over to hillary clinton because they think trump is a racist or some other thing. he's trying to clean florida up. what we're not seeing him do is brag about crowd sizes or poll number, though there are not many he's able to brag about. we're really seeing a different tone from donald trump now with the campaign shake-up effectively third campaign in two months. a reset like we haven't seen before. take a look at some of his more polished message he's been giving out recently. >> america must reject the

bigotry of hillary clinton, who sees communities of color only as votes, not as human beings worthy of a better future. hillary clinton would rather provide a job to a refugee from overseas than to give that job to unemployed african-american youth in cities like detroit, who have become refugees in their own country. >> we know he has a long way to go as far as the support of african-americans, at least in public opinion polls. now he's down to 1% or so. he promised during that rally he would be up to 95% if elected after one term. there's no doubt this is a reset that his supporters want, even his hard core supporters in the last couple of weeks we noticed a changed, we talked to at his rallies, who say they will always support trump. they doubt he can turn it around, his tone, in a way to

appeal to other voters he needs to appeal to have any chance. prichd-of- richard. >> jacob, starting at 1%, a lot of opportunity is what his campaign might see. >> only way to go is up. >> jacob rascone in washington. >> politics reported from "associated press," kaitlyn, you see how he's changed his tone, jacob is report ongoing that, and reaching out to minority voters. he also came out with a campaign ad, which is a first, in new states pushing the campaign ad. whose fingerprints is on the news, two new leaders in the campaign? >> it's interesting he realized he needed to make up ground, saw in state polls he was critically behind in those. you have steve bannon, ceo of the campaign help trump embrace

street fighter nature going after hillary clinton. in kellyanne conway traveling on the campaign trail and tempering his message to the extent he can. you saw a little of that hybrid in the past two speeches of the question is it's 80 days out. are these impressions people have of trump baked in. is there room for people to take a second look at him when they have already heard all the things that he's said and dub over the course of the past year or so. >> when you look at the past year and see this message from donald trump as he's on the stop and reaching out to african-american voters and also talking about regretting some of the statements he's made in the past, is this what donald trump will see for the next 80 days? we've seen this iteration in the last 80 days and it only lasts for a blink. >> yeah. i think if we know anything it's that we shouldn't predict what donald trump will look like

tomorrow or 80 days from now. certainly he's trying new things. i think one thing you have to remember, too, the hillary clinton campaign is not going to let anyone forget what he has been saying for the last year. they are going to keep hitting him with ads, surrogates talking about the things he's been saying. >> right, right, right. we're just showing his ad where the campaign is saying, remember what he has said in the past. even he's saying now he's regretting some of those things he said, how he contradicted himself in the past. a donald trump add, a little bit of it, this also is the first ad his campaign is pushing out. as i was mentioning earlier in four states. he now enters that fray here. we're showing there, as he's now out with his campaign ad, will we see it going toe-to-toe with the hillary clinton campaign, which has been swamping the country with their ads? >> certainly we'll see more of

him, i think. he's now going on the air. she has been such a major presence. they have been raising so much money and she's owned that for so long, so have a lot of catchup to do. >> kaitlyn, as we're looking at that ad and i was watching both of them today, one of the things that's in the new trump ad, said in the voice overhillary clinton's america illegal benefits collecting social security benefits skipping the line. "washington post" fact checker looked at that and said that's not good. that is four pinocchios. so contradicting necessarily his comments and his mood and his recent statements. >> what's interesting about this ad, seems to me very much geared toward the republican base and his supporters trying to galvanize them. with immigration and refugee from the ad a base motivator.

if he's trying to reach out to independents or moderate leaning democrats, he did talk about the rigged system, maybe an appeal to bernie sanders supporters, but we really haven't seen those overtures by the campaign, not this ad and not the events. he talks about reaching out to african-american voters but has not been involved in community events and other items candidates participate in. >> quickly, what are you watching to see this new management structure is working or not. >> whether trump can stay on this message because we've seen him on prompter, which is very telling of the campaign wanting him to stay on message and whether and how he takes attacks on hillary clinton. he's taken a lot of opportunities to go after her and angered many opponents. >> the management style, not the easiest to manage. >> he switched up the management style to bring people in that are more like minded.

he wants to keep up his combative, aggressive style i don't think that will change. i'm curious how he continues to make appeals to african-americans. other groups might make more concerted effort to reach out to and what that's going to look like? >> do you think he'll go after moderate, women voters, spaces where he can solidify at least more ground. this messaging is just to say, hey, i'm okay. i'm not asxtreme as you thought i was. >> i think that's what we have to be looking for in the next few weeks. certainly he started doing that in the last couple of days and they want to try to build a bigger coalition, those are the people you need to be talking to. >> thank you so much, great to see you again. thank you both for joining us today. to sports now and the summer olympics. usain bolt making history friday claiming his third gold in rio and his ninth overall. both ending his olympic career by 4x100 meter final.

he already won 1 and 200 meter sprints making him the only man to win all three in three straight olympics. meanwhile u.s. men, they crossed finish line in third place. they will not be taking home any medals as of yet. team disqualified after mike rogers ruled to have passed the baton to justin gatlin outside the exchange zone. u.s. track and field have filed an appeal an decision expected sometime today. u.s. women's team able to retain the title the relay. the team won with a time of 41 seconds. nbc's ron mott in rio de janeiro. he joins us right now. you spoke to all these athletes after the game. i don't know what to start with here, ron, i want to talk about all of them. usain bolt, just an amazing, fun loving guy and u.s. teams, women's team that did so well. where do you want to start? >> i think usain bolt. he is such a joy to watch. i think for all the track and

field fans, this is it. teammates trying to talk him in to running in 2020 in tokyo. we hope so. he's a sheer joy to watch. going into this race, a lot of folks in the arena and watching on television thought this was essentially a race for silver. jamaica, unless something unforeseen happened, someone fell down or dropped a baton will win the race, which they did. usain bringing it home. i got a chance to talk to him about his age, turning 30 years old tomorrow, tried to talk him into coming back. here is a little of this exchange. >> this sport has been so great for you and you've been so great for the sport. what do you do with your life? >> help the sport, i have plans in china and jamaica, i want to be an ambassador for the sport. i want to stay around the sport and help to uplift it and inspire it and be as close as possible to the sport.

>> a big man, a big ambassador for the sport. he has kept this sport alive in the last three olympics. you go back and look at what he's done, triple triple, he won three medals, four medals in beijing 2008, repeated in london, did it again capping it off last night. it would be great if he could do it again in tokyo. i asked him, i said, why would you want to stop all this. he said i'm tired. that's the reason he says he wants to slow down his race career and call it quits. in terms of men's and women's 4x100 relays last night you mentioned the men's heartbreaking decision, being disqualified there. they are still waiting on an appeal, probably unlikely it will go in their favor. canada will take the bronze. allyson felix, her incredible finish. hopefully this isn't the end of her career with this women's relay last night. they almost didn't make it. she dropped the baton after being interrupted thursday in the qualifying heat. they had a chance to run their race again in front of no one

basically on the track but them. they qualified on time and won gold in spectacular fashion. just a great night for track and field fans. >> every day is better and better, ron. i'm waiting for that instagram of you doing the usain bolt pose with him. i'm sure it's coming. not yet. >> maybe i can get it at closing ceremonies. we'll see. >> he made some history. also some history yesterday the british field hockey players. talk about that. >> we've got these two players, obviously same-sex marriage spread around the world we're going to see headlines like we're seeing today. there's a married couple that plays for great britain field hockey team, they were in a gold medal match last night against netherlands. they won in a shoot-out. these two were the first to compete in an olympic games coming in. they are the first same sex couple, married couple to win gold. i will tell you their names, kate and helen richardson walsh. they got married in 2013.

their teammates rib them a lot when they get physical on the field and one tackles the other one hard. they have been genuinely supported by the community there in great britain and they get to go home both biting on a gold medal. it's a great story. we're going to see a lot more of that as we go through further olympics, richard. >> great stories. love talking to you. of course we'll do that later today, too. ron mott, rio. appreciate it my friend. day 15 of olympic competition going to start noon eastern. don't miss that. catch all the video highlights of the rio games on nbcolympics.com. lots of stuff. the worst might be over for tens of thousands chased from their homes by raging wildfire. the california firefight next. ♪

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firefighters in california gaining ground on massive wildfire in los angeles. officials say the fire is 40% contained and some of the evacuees being allowed to return to their homes this morning. that fire already charred more than 90 homes. nbc's scott coen in phelan, california, where more damage is discovered. scott, how are conditions as they are looking to stop this fire? >> the sun is up now. there is a bit of a breeze. that's, of course, not good. the humidity is up. that is good. as you said, 96 homes destroyed, more than 200 buildings. most of the 80,000 plus people who were evacuated have been allowed to return home. 07,000 still out. some finding weird randomness you get after a fire like this, particularly after a fast-moving fire like this. like gary williamson who returned to his property and found his cars burned but his rv

did not. >> i can't thank the fire department enough. this is just overwhelming to me. i was lucky. >> the worst feeling ever. >> main thing my family is safe. everything else could be replaced. >> as long as we've got each other, we can get through anything. >> with daylight now some of the search and res cue operations cn resume as officials try to determine the damage, make sure it's property damage, what we're seeing thus far. also trying to determine the cause of this fire which started with small brush fire tuesday morning and then turned into 37,000 acre inferno, which they are still trying to get under control. richard. >> scott, after the drought last year, certainly tough for firefighters on the ground. thank you for the very latest. phelan, california. to louisiana and ongoing

flooding. 4,000 residents remain in shelters. the death toll at 13 people with more than 40,000 homes damaged. nbc's charles hadlock in baker, louisiana. the question yesterday was when and where would the water recede. what have you seen? >> the waters have receded here. we're enbrooks, louisiana, northwest of baton rouge, louisiana. the water in this neighborhood, i don't know if you can see the line, got up to this height, almost my head. all the sheetrock has bn removed. follow that waterline out into the street and you'll see cars completely submerged in the driveway of the houses here. some of these neighborhoods have never seen water like this before. that's why it's a shock to the neighborhood. people here are making the best of the good weather today. they are hauling out the debris,

putting it on the curbs here. the city will pick up this debris monday but it's going to be a monumental task. officials estimate 42,000 homes in the region have been damaged by floodwaters. other report said it could be as high as 110,000. that's 10% of the homes in baton rouge and surrounding parishes here. compare that to hurricane katrina, 161,000 homes damaged in new orleans. this is definitely the worst flooding that louisiana has since since katrina. richard. >> charles hadlock there for us. charles, thank you for that report. hitting back uses his own words. the new hillary clinton ad targeting some of donald trump's most controversial moments next. don't let dust and allergens get between you and life's beautiful moments. by choosing flonase, you're choosing more complete allergy relief and all the enjoyment that comes along with it. when we breathe in allergens, our bodies react by overproducing 6 key inflammatory substances. most allergy pills

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welcome back. i'm richard luii msnbc headquarters in new york. thanks for saying with us. zika fears spreading in california. five new cases turning up in miami beach in the last 24 hours. that's prompting more mosquito spraying and more travel advisories for pregnant women. nbc's tammy leitner in miami beach. tammy, look, this headline came out yesterday. it was like this is a new area. these are five new cases and the governor coming out saying this. the people in the area must be very concerned. >> well, richard, i can tell you we're in south beach, miami beach. this is a popular tourist destination. a lot of outdoor cafes, fancy hotels, nightclubs. a beautiful stretch of beach. anybody that visits miami beach visits south beach. a big part of south beach is now in what they are calling zika transmission zone. ultrahip south beach, an iconic

tourist destination. now in the zika hot zone. >> i don't want to minimize this any shape, form, this is something to take seriously. >> new travel warning for south beach, 1 1/2 square mile area in south miami beach. >> five individuals have been confirmed as cases of local cases of zika connected. >> tourists from taiwan as well as miami beach residents. spraying continues as cdc advises pregnant women to stay away from parts of miami beach, a warning that could have affect on $20 billion beach tourism industry. >> just a report of this can have an impact, short-term impact on tourism that's the golden goose, our main industry. >> just here two weeks ago zika discovered six miles away in miami neighborhood of wynnewood.

>> taken ahead close to 60%. >> since the news empty store front, vacant streets, businesses hit hard. >> so many customers. the place is empty most of the time. we have to let go some of the workers. >> the fear of what happened in wynnewood could happen in miami beach. detecting spread of zika is extremely difficult. that's why officials are warning zika may have spread to other neighborhoods in miami-dade county. richard. >> tammy leitner there for us in florida. that you so much for that report. now to new concerns today regarding the timing of $400 million payment to iran in january made at the same time the iranian government released a group of u.s. prisoners. the state department on thursday acknowledged the payment was conditional on the release of the detainees." >> we felt that it would be imprudent not to consider that

with some leverage trying to make sure our americans got out. >> in basic english you're saying you wouldn't give them the $400 million in cash until the prisoners were released, correct? >> that's correct. >> let's bring in kansas republican congressman mike pompeo, the congressman that sits on the intelligence committee, one of them. thanks very much, representative, for being with us today. >> thank you, richard. >> when you listened to john kirby, what was different, do you think, in the words or tone that came from that news briefing? >> this was radically different from what president of the united states told us for months. back in january the president talked about this transaction and then again recently he condescendingly spoke to the nation and said we didn't pay ransom. there it was, state department admitting $400 million would not have left the united states had their not be prisoners released. pull out a dictionary, any ordinary definition of ransom

would read exchange of value for release of hostages. that's what happened here. the president lied to the american people about the fact there was a ransom payment made for the release of the four american hostages. >> as you know john kirby didn't use the word ransom. >> he didn't use the word but he explained it just the way the dictionary does. >> how did the president lie then. you're saying he lied. >> yeah. he told the american people and congress a different story. he's done it along with experiences wi experiences with them. he said there's no connection. but we know the state department says that's not true. >> let's go to what the president actually did say since you're alluding to him and what he said in the past. this is what president obama said earlier this month when he was talking about this very issue of the prisoners and the payment. let's listen to that.

>> we didn't here and we won't in the future. precisely because if we did, then we would start encouraging americans to be targeted. >> and what the administration is saying here, representative, that this money, this $400 million, part of the $1.7 billion that is originally iranian money for a certain transaction with the united states that never came to fruition, so it's a return of that money, therefore not a ransom, because not u.s. taxpayer money. >> first of all, $400 million was money that was transferred from a previous regime in iraq. $1.3 billion is your money, sir. richard, that is not iranian money. it is interest, according to the president, at least i'm not sure what to believe anymore, according to president interest for that payment. that interest would have to have come from appropriated funds. those would be u.s. taxpayer dollars. the president seems to hide

behind the fact he used cash. it's not the wire transfer that was illegal, it was the transfer that was illegal. >> talk about that. >> money to the iranian regime. >> you were quoted in the heritage foundation magazine, as you know, and you do say -- i'll go straight to the headline of it. you were saying here that those who worked in the obama administration, the employees, they should face some jail time for this situation. when you do say that, what is the law they may have broken you're alluding to? >> today it is illegal under treasury policy and regulations and under statute for any united states citizen to transfer assets from the united states to islamic republic of iran. that happened here. and we've asked lots of questions. we don't know if there was somehow a waiver granted, don't know who signed, sent letters asking questions, have not been

provided them. make no mistake, the president thought if he did the deal in cashish hid it from the american people, kept it off the books, made it laufrl. the legal part, not as if you handed them gold bouillon or cash or illegal transfer, the illegal part is transfer to assets to the republic of iran. that happened here. we need to figure out who did it, why they did it and who authorized it. >> again, obama administration saying this money was iranian money to begin w this was not u.s. taxpayer money, which is the basis of your argument. let me finish while we still have some time. >> it's not true. >> they want to cover this issue, that is when we look at some of your fellow republicans, who are critical of this deal, of this transaction that happened, the money being returned as well as the hostages saying that you might be going too far. what are you telling your fellow republicans when they say no legal action needs to be taken here but certainly criticism of

what did happen in this money move as well as move of these hostages. >> richard, the argument that the administration are making are simply laughable. every american watching this show today understands if you transfer money and hostages come home and they are connected in the way the state department admitted on friday, this is a ransom payment. there are democrats who believe this, too. this isn't a partisan issue. it's about american foreign policy and the law. if we'll abide by the law and have sound foreign policy we don't put americans at risk today. they know the price tag in iran for every american they take. after this exchange of money we know they have taken more american hostages. this is exactly the reason we have policy against ransom, exactly the reason what the president did was a mistake. >> representative pompeo, thank you for your time. >> thank you. donald trump, a new softer tone, telling a crowd in north carolina that he regrets saying

the wrong thing. not everyone is convinced of his sincerity. least of all, hillary clinton. >> to look back and say, gee whiz, i wish i did this or that, i don't think that's good. in a certain way i don't think that's healthy. >> what i say is what i say. >> all right let's bring in kasie hunt tracking clinton campaign from washington for us. how is the clinton campaign at this point responding to these latest moves from trump, teleprompter, ads he put out. what are they doing now? >> hi, richard. you got a glimpse right there, which is they are trying to remind voters we have seen a lot of donald trump over the course of the last year and they are trying to push back against this idea that he's changing or going to be a different type of candidate through the fall. clearly the trump campaign realizes they need to redirect. we've seen solid evidence so far that there actually may be a real change at hand in the way the campaign is being run.

the clinton campaign spent the last six months trying to convince americans donald trump is unfit to be commander in chief, he's dangerous and somebody who makes comments the clinton campaign says are racist, sexist, all these things. so the question is obviously going to be whether or not voters are willing to give trump the benefit of the doubt and believe he's changed or not. the clinton campaign wants to make sure there isn't a change in perception that let's voters give trump another look. obviously polls have been moving aggressively in their direction lately, richard. >> as you look at the campaign trail this weekend, donald trump and his campaign, they are out on the trail. but the clinton campaign, at least hillary clinton, is not this weekend. why is that? >> well, she's out of sight for us, but that doesn't mean she's not working. they are hitting all of the playgrounds of the rich and famous over the course of the next couple of weeks to raise money in a final fundraising push. they were on martha's vineyard for bill clinton's 70th birthday

friday. they are having a fundraiser. ku see on the screen. some of the famous names hillary clinton is going to be appearing with, cher who wrote a fundraising e-mail for her, jimmy buffet, tobey maguire, leonardo decaprio. clpt doing a series of fundraisers in l.a. before she has one campaign event potentially in reno, nevada. otherwise this is going to be the last chance to wrap up those millions of dollars she's going to need to stay on tv and continue her campaign through the fall. there's not much of a chance to do it after labor day. >> nbc's kasie hunt. thanks, kasie. >> shake-up and regret. trump campaign senior adviser joins us. first general election foray into the tv ad war. up next on a.m. joy, joy reid takes a look at what took trump so long to air campaign ads. i am proud of you, my man. making simple, smart cash back choices...

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tonight donald trump heads to fredericksburg, virginia to whip up votes in a key battleground state where he's so far trailing by double digits. let's bring in forest epshtein, senior adviser to trump campaign. we look at the poll numbers, but let's talk about what he's been saying last couple of days. as a senior adviser you're part of this conversation. what is the move when you look at african-american voters, minority voters. if you pick an area he went after, that has to be the toughest, 90% going for hillary clinton. >> in some polls 50% that would go for donald trump and that number is moving. another poll 15% are undecided. only about 8%. mitt romney in 2012. there is an opportunity there. this campaign is going after all voters. there are meetings with hispanic voters today, hispanic leaders. there are meetings all over the country with voters from different blocs, leaders from different blocs.

we're getting after each and every voting bloc because we believe strongly the message matters. >> the critics will say going after african-american vote seems almost, well, not very smart taugs about latino american voters. he's used the word rapists in relation to mexican americans. is he going after this group? >> 100%. >> openly in one of his speeches. we haven't heard that yet. >> absolutely. ongoing leaders from the hispanic community. >> how. >> reaching out to the hispanic community, again, talking about key issues. >> immigration. >> talking about key issues that affect everybody in this country. immigration is one of them. remember, donald trump is not anti-immigration. he's anti-illegal immigration. i'm an immigrant. our country came when i was young. he's against those that break immigration laws. that should be appealing to

everybody who is an american citizen. >> mistakes made with regard to certain communities, muslim american communities. a tone he has an opportunity to fix. what would you say? >> the statements he made about mexican and illegal immigrants were not made about mexican americans. the statements he made about antiterrorism were not pointed to muslim americans, they are pointed to those abroad who want to hurt us and stop those who want to hurt us from coming into this country. >> the statements made in the ad, you take a look at statements in the ad specifically and the voiceover. when you look at the words that were used in it, it seems to be antithetical to his outreach to immigrants when you look at the exact wording used? >> which wording are you referring to? the way i saw the ad and the way the ad is received widely, it is an ad about keeping americans safe. 70% of people believe this country is less safe now than almost eight years ago when barack obama became president. barack obama will keep it safe.

hillary clinton has failed to do so. >> just had a change in leadersh leadership. >> absolutely not. donald trump is an agile leader. he's a leader, a vision for the country and vision for the campaign. he chooses the absolute best smart leadership team for this campaign and for the country once he's elected. so paul manafort did a great job, got the job done in terms of getting the nomination and great leadership team, colleagues steve bannon to lead us across the finish line. >> you're republican strategist political polled a bunch of folks like your self. two-thirds of the poll thought the staffing shake-up and changes you and i are talking about right now was either a bad decision or they weren't sure. >> donald trump is not running, you know, to get the votes of the strategist, he's running to get the votes of the american voters out there, american people who feel less safe.

7 million people in poverty since barack obama became president. those are the people, not just strategists in washington, d.c., >> what's your thought on bannon. as you know, he's been very critical of the establishment, those leaders in congress. how is that joining or bringing the party together? >> well, you have a leadership of kellyanne conway, someone known to the establishment a long time, successful businessman. steve bannon, successful businessman and successful in media and reince priebus, part of the leadership team very comfortable this campaign, this ticket is absolutely focused on being successful and coalescing the party around it. >> we've got to go here. but the ad is out. is this toe for toe, spend as much on the clinton campaign going forward. >> spend less per vote than more per vote. the plan is to win concentrating the message of national security.

>> more ads. >> ads, speeches, rallies, donald trump is going to be things no one expects. >> forest epshtein, thank you so much. senior adviser to the trump embarrassed the u.s. olympic team, but also he's angered the people of brazil. t let dust ands get between you and life's beautiful moments. by choosing flonase, you're choosing more complete allergy relief and all the enjoyment that comes along with it. when we breathe in allergens, our bodies react by overproducing 6 key inflammatory substances. most allergy pills only control 1. flonase controls 6. and six is greater than one. with flonase, more complete relief means enjoyment of every beautiful moment. flonase, six is greater than one, changes everything. ♪ 80% try to eat healthy, yet up to 90% fall short in getting key nutrients from food alone. let's do more. add one a day men's gummies. complete with key nutrients plus b vitamins to help convert food into fuel. one a day.

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it's beginning to look a lot like the skeptics of brazil's ability to hold a safe olympics were about to be proven true. u.s. swimmer ryan lochte and other swimmers said they were returning to the olympic village last women and were robbed by armed gunmen. but lochte's story was not true. police say there was no armed robbery and no armed gunman. he said he accepts his responsibility for his role and should have been more careful and candid how he described the events of the night. brian, we were talking earlier and she was telling us how a fellow swimmer who was also there gave us a different story

than ryan lochte gave. let's start with this. who's ryan lochte? >> ryan lochte is a swimmer who's going to go down in a bit of infamy now in brazil as somebody who dragged the country's image through the mud for a couple of days and then came clean. >> whose story should we believe here? >> i think the video evidence shows the brazilian investigators' account of events is the true one and u.s. swimmers have basically said at this point the whole thing was a fbry case. >> except ryan lochte. where is he in this story? we've had several iterations of the details. >> well, lochte came out yesterday and kind of half apologized. he apologized for his behavior without being explicit about what he did wrong. it's clear now this is a bunch of guys out at 5:00 in the morning in rio de janeiro, who got into some trouble and thought they could basically lie about it and get away with it. unfortunately -- >> should he be fined and should he be allowed to compete?

he'll probably get some repercussions from sponsors. >> look, i think it was really important the truth came out, because this was really bad for brazil's image for a couple of days and that had an economic side. it's a country that depends heavily on tourism, but now that the truth is out there and people involved apologized, this is going to go away quickly. >> the brazilians were pretty quick in responding to this, right? how important was it for them to debunk what had happened or to attempt to bring the truth out here and you obviously bring up the idea of tourism dollars. >> it's very important. rio is not a safe city by global standards, but this incident as described originally by lochte and the swimmers was pretty bad, even by the standards of brazil and rio de janeiro. they talked about armed police, people with badges who pulled over their taxi. i lived in brazil for five years, i had never heard of anything like that happening before, so it was a scary story they originally told, and it was

important for the truth to come out. >> who will be the person at the top of the mountain now? michael phelps is retired. is it going to be ryan lochte? >> top of the mountain as far as swimming? >> when we think of swimming, ryan lochte used to be michael phelps, right? >> right, i think we're going to continue to think of phelps for a while until a new person comed in. you talked about lochte's endorsements. everything we've seen indicated this episode is going to cost him money. >> brian winter, thank you so much, appreciate your time. all right, that wraps up this hour of msnbc live. am joy with joy reid is next. then at noon eastern, live coverage from rio on this last full day of competition. enjoy that. for now, i'm richard lui, have a great day. isaac hou has mastered gravity defying moves to amaze his audience.

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this country laying out my bold and modern agenda for change. in this journey, i will never lie to you. i will never tell you something i do not believe. i will never put anyone's interests ahead of yours. and i will never, ever stop fighting for you. >> good morning and welcome to "am joy." this week donald trump tried to convince voters to forget the trump they've come to know over the last year and instead get acquainted with a kinder, gentler version, but pay attention to the man behind the curtain, because while trump is attempting, the guy he's just put in charge of his campaign signals that trump's fearmongering appeal to his far right base is still moving full steam ahead. steve bannon joins team trump from his job as chairman of bright bart news, where as