hi everyone. welcome to "your business". we go into a struggling business and see how we can help turn things around. we took our experts into a kpaeb that's actually doing okay. it is in daibt, florida. the two owners turned their idea into a profitable company. we noticed a lot of what they

are doing is being held together with band aids. there is no question they have to get things in order first so that they have a better chance of success. we decided to give them a "your business" makeover. so far this couple has beaten the odds but they have bigger tree tre dreams for the future. they need our help to get there cht let's give them a "your business" makeover. >> hi. >> hi. who is this? >> this is zion. >> hi. how are you. >> they opened this smoothie

shop and less than a year later they opened a second location. now they want to lease a space to open a third location. we spend the day making sure you're ready. i want you two to feel comfortable, both of you. >> it's all vegan. >> they built through learn as you go. >> we are learning what the best ergonomics are. >> it is beautiful in here. this is much smaller. you feel like you learn add lot in the first restaurant that you brought into this one? >> absolutely. >> they told me they hadn't planned on opening the second location so soon but when the opportunity came up they went with it. >> we didn't have a bag of

money. we used all of our income tax return and put everything into it. >> we moved onto see their house where she manages the back office and home schools for five children. >> you have a crazy job. so you're home schooling your kids. this serves as your office, your cool. >> and now we are in my office. >> i have to admit, this seems nuts right here. >> yes. it is cay at you can. >> this is how many hours and i total that and i type it in. >> okay. so you're keeping track. zwl and there is my receipts. >> hold on. i have got to pull this out. all right. these are your receipts? with two locations, 20 employees, five home schooled

children and a chaotic list of undone shores thechores there i do. they are keeps the business afloat. >> how profitable are you? >> i can't tell you. we went from one store in under a year we signed a a lease for the second store. everything we had we had to put sbiet the second store. >> they are working unbelievably hard. they starting to see what can be done without information systems to guide them. so when you make decisions do you sit down with your financials and say can we do this? >> no. we don't. i am the one who want to do that. i cannot make him sit still to do that. >> today i think both get to sit still and go over numbers with chris myers. >> this is just produce for the last couple of months.

these are call of my invoice folders. >> chris connected it and organized it into one big picture. >> when you look at the revenue being generated for a juice bar you guys are doing really great. >> the other half is expenses. >> you made about $265,000, which is phenomenal. you spent about 256,000 to get that. you're spending everything to get to a 3% profit. >> it's not all bad. when he looked much of that high cost came from paying retail prices at super markets instead of getting companier bulk rates. >> you can eliminate a lot of

the publix and other stuff we have in here. >> when he first pointed it out she it up accounts with bulk suppliers. >> it was like a truck from heaven. >> in fact a delivery truck arrived with a second order. >> this is coming all the way from pennsylvania. >> reporter: th . >> they estimated what it might be worth. >> if you were to get the costs more in line it will create about a half a million dollars in value for the business. that's a huge increase from where you are today. >> so now you know what you need to do and now you figure out how to do it. i know you have been speaking to max. he can check in to see how you're doing and take you ton

next stage. >> they met up with dean on their own to ask him questions. camile told me one of his questions got me thinking. >> he asked me the unit cost but we don't know what sur viers aren't consistent. it keeps the quality consistent. >> i started crying because like i just -- i felt like this freedom because i knew that the only way for us to really duplicate and be strong and effective buwas to have this recipe book! she showed how much money she started to save. >> this is $80 for the same 50

pounds. >> you guys are talking about your bottom line. >> it turn today inventory management. they say you need a system that tie to recipes to sales and envoen toie inventory. >> how does that work? >> dean showed them the system he uses. it tracks it day by day for each restaurant. >> you have your skalts and then your bottom line. i we those are your probiggest causing a lot of control. >> reporter: the owners can be

proactive with the vendors. >> you're going krul him and say hey, you're on your game now. the these. >> they tart to to see how this will change their way they run their business. >> kind of guesstimating. >> they noticed it was one of that are top sellers. when chris saw they were paying retail dean offered to share his recipe to modify and make from scratch. >> i want you guys to make it your own. i want you guy to do that. we'll taste it and come up with

the best recipe for your guys. it will take you to better profit cost. >> dean and i were the judges. >>. >> i love it but the competition is gone. >> this is where it gets ugly. >> all right. want to grab yours? >> yeah. >> game on. >> so good. >> oh, my god. that is good. >> it is really good. >> i see you smiling. i think it's yours or maybe not.

green or red? one, two, three. >> green. >> was it yours? >> finally we introduced them to dave single ton, a small businessmen to. a nonprofit rg anization dedicated to helping small business owners grow their companies. with to many day-to-day demands it is hard to stay on top of long-term goals. that's where dave comes in. >> it is really trying to help you keep focused after you leave. >> yeah. >> now we have to be kind of together. >> checking in. >> she already figured out how dave can help her.

>>. >> we started the day with a question. they sign a lease to open the third store. our two experts had their opinions. >> should they sign the lease today? >> no. not today. >> what do you think? >> it is tough for me because i haven't seen their new spots. if you know it will be so great they might want to jump on. >> but in the end the only beens that wouldn't are omar and camile. >> dough y you feel like you wae put the brakes on? >> no. i'm ready to go forward. >> and how do you feel? you feel any better about it? >> i feel letter. >> you feel like you could it all at once? >> i feel like -- i feel like we

can do it, some how, some way, with our children in tow, we'll move forward. as you just saw in that piece we connected them up with a score volunteer who will continue to serve as an adviser for them. this is a service anyone can call about. there are more than 305 score chapters throughout the country. they are going tell us what they offer and how you can utilize their services. good to see you. >> good to see you.

when we walk out we find a lot of people don't even know score exists. if you can tell us in a nutshell, what do you do? >> sure. omar and camile will benefit from businessmen and women who help small business owners grow. it is available on just about any topic related to buying and selling a business regardless of the size. it's available and all you need to do is go to your nearest chapter and take advantage of that great resource. >> how do i know somebody who

knows my issue? >> they have been through the chal echallenges. whether you're looking to take your business to the next level we make sure you're paired with the best fit. we can bring more people to the table to meet your needs and to help answer your questions with over 11,000 volunteers. we have the expertise to help you get the business you need. >> they are foreman business own rs, retired executively. they have been trained and mentoring and generous enough to provide time and talent.

it works extremely well. >> and in their case we set them up with someone who will stay with them for a while. he will really get to know them and help them true? it is more one-off questions. we really want to help from the time you have that business idea to when you're ready to exit or sell your business. we supplement the mentoring we provide with other educational resources. thoses are put on by our local chapters and vom tiers and a wealth of resources online to help the in between times when you haven't meeting to fill that gap, enter specific questions and then bring more questions back to your mentor so that you can continue on and meet for the life of your business. >> it is such an amazing free

resource out there. they have been through this. i appreciate you taking the time to come on and tell us about score. >> thank you. you don't have to be at a format networking event or a business event to make connections for your work. you can basically make connections any where if you think a little out of the box. we have five places to find your next business contact. >> number one is coffee shops. two, stick around after a weekly religious service to mingle. it can be a valuable way to learn more about your own community. >> reporte . >> three, hair salons.

your hairdresser may connect you to a powerful contact. gyms and fitness studioins e filled with people all times of the day. >> and five, weddings. make a point to chat with others. with a range of bok backgrounds. >> when we come back, viral versus political marketing. >> and police save their favorite donut shop when they guy the but after one tradeshow, we took off.

all i could think about was our deadlines racing towards us. a loan would take too long. we needed money, now. my amex card helped me buy the ingredients to fill the orders. opportunities don't wait around, so you have to be ready for them. find out how american express cards and services can help prepare you for growth at open.com.

. as they are sharing it they are giving their endorsement which gives validation while without spending millions of dollars in order to get your brands. a few years ago we did a story on keep ler's bookstore. many michigan there only was on the verge of closing its doors. the plolice came in just in tim to keep a lot of people happy.

>> this is the kind of police line up people drive for miles to join. here in michigan walking the beach means a quick stop at cops and donuts. >> everybody knows cops love doughnuts, right? so what did they do? they bought the place so now visitors can take a bite out of a cop take, a felony fritter, a nightstick or a blue goose, name for a patrol car. all named by a fifth generation baker whose wares have turned this into a must see destination. they bring them in by the bus load. >> what do you think about a bunch of cops opening a doughnut shop? >> it's unusual. >> great thing about cops and doughnuts is here repeat

offenders are welcome. and in small town america where so many store fronts are boarded up, thanks to cops and doughnuts, clare's downtown was booming once again. >> it wasn't just doughnuts we were afraid of losing it's the sense of community. visitors are interrogated or at least welcomed. some have their mug shots taken or peer out from behind bars and there isn't a cop cliche that sent escaped the clever folks in the gift shop. to serve and protect might just mean something with sprinkles on top. kevin tibbles, nbc news, clare, michigan. we have top two tips you need to know to help your small business grow. let's introduce our board of directors and get their advice. rod is a startup adviser and ken is back with us as well.

good to see you, rod. >> good to see you. >> ken, let's start with you. one piece of advice for our entrepreneurs and small business owners? >> sure. i believe firmly in the importance of planning and having a plan. every small business owner regardless of their size, regardless of where they are in their business life cycle needs to set goals, needs to have a plan that includes metrics that are measurable and work that plan. we know once you plan as soon as your plan hits reality, about 20% of it is not correct. that puts you 80% ahead. you can adjust. it will get you where you want to be as a business or as an individual and we're addicted to it at score and we think that all small businesses should be addicted to it as well. >> i like your optimistic numbers that 20% of it is wrong. it got a chuckle from me and rod here on the set.

i also think it's incredibly important because it makes it easier to get your team on the same page. if you have a plan, everyone knows where you're trying to go. >> absolutely critical. you know, i think that it's very healthy to actually allow your team members to participate in the planning process. let them help you determine what the right metrics are and let them invest their mind share and their knowledge and their time in the results of your business. it's incredibly important and will be very, very valuable for your organization. >> i agree. all right. you started a business not that long ago. >> four years. >> 20% wrong? >> depends on the day. depends on the day. >> i should ask you 80% right. >> it's great advice. planning is essential and things never go according to plan and sometimes you learn in that process which is interesting. >> tip from you? >> my tip. i like offbeat advice sometimes. my tip is to take a field trip.

what i mean by that is if you are a business owner, take one afternoon a month, leave the office, leave your phone at the office and go to a museum. we're tied up in the day-to-day of our businesses and exercise the same muscle over and over and if you crunch numbers all day and you go to an art museum and you'll free up a lot of mental space. if you're on creative side and go to a science museum, that break from taking the afternoon off and going to a cultural place like that that will stimulate your senses you'll come up with new ideas. i discovered this myself close to a year ago i went to -- they were doing "mad men" exhibit in queens. it was the last day. i got to catch this. i took the afternoon off. i dropped everything. i was engaged all afternoon. i felt so refreshed. it's something i now try to do once a month. i went to a pop-up art gallery i

was walking back from a meeting. whatever i have to do, i can leave it aside. for business owners out there that say i can't do it. i can't take an afternoon off. i would say if you can't take one afternoon off for yourself to recharge and refresh, you're not running a well run company. make the time. >> so good to see you both. >> this week yourbizselfie comes from roberta wiessburg. designing and repairing leather apparel and goods for more than 35 years. why don't you pick up your cell phone, take a selfie of you and your business and send it to us at yourbusiness@msnbc.com or tweet it. we would love to put you here on the show. don't forget to use

#yourbizselfie. this is what i've learned. a lot of people were surprised by this. not me. i wasn't surprised because i feel like there's a great environment here of course for funding and of course there's great talent here but i also think there's a good environment of women helping women. i go to a lot of women's dinners where people come from different industries and one thing we always do at the end is everyone goes around the table and says this is something i need. and there's somebody else around that table who can help them. that kind of environment just gives people a kick-start to their business. it's just a shortcut for helping them grow and so i encourage all of you whether you're sitting around in a group of women or a group of men or a group of women and men, when you're at a dinner like that that's a little bit formal, give a chance for everyone to say this is what i need and give a chance for other people at the table to help them. now we would love to hear from

you. if you have any questions or comments about today's show e-mail us at yourbusiness@msnbc.com. you can click on your website, it's openforum.com/yourbusiness. we posted segments from today and a whole lot more and please don't forget to connect with us on all of our digital and social media platforms as well. thanks again for joining us. today. remember we make your business our business. will your business be ready when growth presents itself? our new cocktail bitters were doing well, but after one tradeshow, we took off. all i could think about was our deadlines racing towards us. a loan would take too long. we needed money, now. my amex card helped me buy the ingredients to fill the orders.

opportunities don't wait around, so y have to be ready for them. find out how american express cards and services can help prepare you for growth at open.com. >> 2 million people, criminal aliens. we will begin moving them out day one. my first hour in office, those people are gone. when mexico sends its people, they're not sending their best. they're bringing drugs. they're bringing crime. they're rapists. the hispanics. we love the hispanic. we'll do phenomenally with the african-americans. you live in poverty. you have no jobs. what the hell do you have to lose. look at my african-american over here. look at him.