special election -- pre-election sunday of andrea mitchell reports in manchester, new hampshire. tomorrow, live in philadelphia, pennsylvania. follow us online. hallie jackson is up next right here on msnbc. >> thanks for the breaking news. congratulations to craig and lindsay. that's fantastic. hi, everybody, i'm hallie jackson. well, check out your screen. any moment we are expecting to hear from mike pence, from donald trump, each in separate battleground states in what is as you take a look at the mike pence event, a blistering final 48 hours. trump's blitz includes stops in pennsylvania. but also kind of a head scratcher, blue minnesota. he has more on his plate than hillary clinton who has three stops today, seven total including tomorrow. here she is in philadelphia emphasiemfif

a ing a vote femphasizing a vot a vote for the legacy of president obama. >> this election is about doing everything we can to stop the movement to destroy president obama's legacy. >> we have it covered from every angle. look at all the angles, all the states, coast to coast across the country. we will start with kasie hunt who is live for us in philadelphia. i think on the art museum steps, if i can figure out that picture. talk a little bit about hillary clinton's campaign stops here. she's not doing quite as many states as donald trump. explain that. >> reporter: that's right. we are on the steps of the art museum. i feel like we have spent so much of this election in and around philadelphia. it's great for me. i'm happy to be home. it tells you a little bit about the strategy and tactics of the clinton campaign, especially here in the final days. i would say the clinton camp doesn't have as many rallies planned at donald trump. that might be true.

but her days have become much different over the course of the last week or two than they were in the past when, of course, she was doing quite a bit of fund-raising. now, you are seeing her do a couple of rallies and then you are also seeing her make these off the record stops. you just referenced one of them. that's the parlance for something we don't know is planned ahead of time. she's going into communities where they really need to make sure they turn out the vote. in florida, it was a visit to little haiti to talk about gun violence with the mothers of the movement and also to talk about her work in haiti. here in philadelphia, it's been african-american. often on sunday she goes to african-american churches for example. i think you will see that continue through the next couple of days. i do think that there's a real focus on that blue wall and making sure it doesn't have any cracks in it. i think my sense from talking to the clinton campaign is that they feel liar donald truke don paying attention to michigan.

some democrats say they are surprised they didn't focus on it more earlier. they will acknowledge he could have potentially taken it away. a little late in the game. but at the same time, the clinton campaign was surprised by bernie sanders in the primary. she's going to grand rapids, which i found interesting because it's a very conservative area. they say they have learned a lesson from the primary. they didn't spend a lot of time there. they want to make sure they're not neglecting it. that's tomorrow. >> because grand rapids is where donald trump's making his last pre-election day stop. that area. you say the clinton campaign doesn't want to be surprised. are they nervous, worried? how do you characterize it. you felt like maybe this wasn't the attitude of a campaign that feels like they are going to win. is there that sense still today about michigan? >> reporter: i think that there is a sense -- they are still trying to grind it out. the sense here is that they built a machine that they feel like is going to see them

through to election day. they want to make sure that if there are places where they are nervous or where they think that they want to bolster what's there, philadelphia, for example, votes on election day. that helps explain all of the late visits here. pennsylvania and the whole state votes on election day. michigan votes on election day as well. they don't have as good of a sense in some of the states where things stand. florida, they are starting to have a good idea of how they're doing in florida, because so many of the early votes have come in. nevada is the same way. i think this is really about making sure that they execute on the strategy they have been laying out. i don't think it feels like a campaign that is soaring its way to victory. but one that has built a machine that they are now making sure is well oiled in the final days. they are counting on it to take her across the finish line. i don't sense a lot of the doubt, especially considering the turnout numbers we have been seeing among latinos, potentially historic turnout there. at the same time, there's

reasons to be stressed out. you can pick up a little bit of that on the campaign trail. >> reasons to be stressed out because of partly what donald trump is doing, which is why we're heading over to jacob. explain some of the strategy. iowa, get it. you are there in sue city. pennsylvania, ohio. minnesota? new mexico? what's going on? >> reporter: ought of tt of the states between saturday and monday, he is ahead in the average of polls in two states, including right here in ohio. the des moines register poll has him up by seven. all the other states, excluding new hampshire, i think the last three polls have had him either tied or ahead there. all the other states he is behind. the internal polling the campaign says shows a tighter race than the public polling shows in michigan, which has been tightening. then in minnesota, which out of nowhere they say they're going to go there. internal polling the campaign

says shows it a three point race within what they say is the margin of error. they say since they have announced it, they have had thousands of rsvps. it's not that big of a stretch as far as being out of the way. they're going to hit minnesota. then they're going to michigan. tomorrow again they're going to go to michigan. they will make it the last stop of the whole campaign. mike pence has been to michigan three type times in the last f days. this is them banking on being able to upset a democratic stake somewhere. the campaign will say they believe the biggest surprise they could have would be in michigan. >> jacob, kasie, we have a killer 48 hours ahead. we are excited. i want to go to ben ginsburg. also rick wade, a former senior campaign adviser to president obama. ben, let me start with you. priebus, a guy you know well, sounding really confident this morning. listen.

>> we're seeing a dead heat. in fact, we're seeing that all over the country, seeing it in pennsylvania, in colorado. there's a lot of surprises here in the end. >> you know the numbers. you have seen the polling. should he be feeling that confident? dead heat in pa? >> sure. at this point what you are trying is encourage your supporters. >> it's talk. >> nonetheless, the rnc and priebus have a tremendous amount invested in this. they have put the ground game in -- it's in their hands. whether donald trump succeeds or no in coming up with the upsets is really a mandate on the rnc and whether it's still an effective entity. >> it's a little bit of a r referendum on the rnc. put it into perspective for people getting acquainted with the election now. what does he need to pull out a win? >> it's filling an inside straight if you are to believe the polls. it's not easy. people do get inside straights. they're going to the states that would have to make that happen.

>> rick, we have our new poll out showing hillary clinton's lead cut basically by half. what's the reason for that? why is her support falling now in this final most important stretch? rick, you got us? rick, we lost you. we will keep talking to ben until we get rick back. we're talking about hillary clinton support. part of the support is the latino vote, the hispanic vote. the potentially historically surge. in nevada, they see a sign of an energized base. let me start there. do you think that we're going to see more -- a more energized sleeping giant as chuck todd likes to call it coming out? >> you have. in every election whether it's won by a republican or democrat, there's a new group that emerges. evangelicals in the bush years, for example. it does appear from the early vote numbers that the hispanic vote is out in force.

of course, donald trump's rhetoric has put it front and center in the race. >> look at the map. if that's the case, if the latino vote is coming out in force, how does he get enough support from, for example, the non-college grads, the non-college educated white voters out there to make up the difference? is it impossible? >> it's an upper midwest strategy. it's winning michigan, it's winning wisconsin. it's holding iowa where he is ahead. it's going into minnesota which he is doing. it's maybe going into new mexico. this is all about the psychological operations at the last 48 hours. creating a narrative. creating the momentum in which you can get carried across the finish line or get the cards for the inside straight. >> rick, i hear we have you back. can you hear us? >> i'm here. thank you. >> no problem. let's pull back the poll we showed. showing that hillary clinton is in the lead but it has been cut by basically half. my question to you, what's up with that? why are you seeing dwindling

support in this very important final stretch? >> listen, there's a lot that's going to happen in the last 48 hours. this is where you will see a real ground game at work. put together ground operations before. get out the vote. we have hundreds of offices across each of the battleground states. i just left ohio, pennsylvania, florida. now headed to north carolina. i'm telling you, this machine is really about to turn some real results. let's be clear. we're doing very well in early voting numbers. those numbers are up. that gives of us a good competitive advantage. the last poll is four to five polls. we're cautiously optimistic about election day. this ground game is going to be very critical. which donald trump has none. >> you talk about the ground game. you talk about the machine. specifically for democrats, the union -- labor unions have been a very important part of that machine. pull up this poll showing she's winning traditionally democratic

union households by five points. back in 2012, exit polls showed president obama won by 23 points. why is the democratic candidate seeming to struggle with the union vote? >> well, again, i think she's -- we are still in the closing argument phase. she's moving around to key states. i would argue that at the end of the day, on tuesday, these folks are coming out to vote. i'm not really concerned about where the numbers are today. at the end of the day, people have bought into her closing argument about a stronger america. not a donald trump who is divisive, who is a more divider than a unifier. he is not fit to be president. i think theis resonating. my concern -- >> there he goes. rick wade, here, gone again. ben ginsberg still on set with us. we will leave it there. we have more on the power of president obama campaigning in

florida today. the last day of early voting there. he also tries to boost a key down ballot race. we will check in with patrick murphy, the democrat challenging senator marco rubio for his senate seat. we are keeping an eye on lots of events this hour. that's iowa where donald trump will be in about eight, ten minutes. we have mike pence in florida. you are watching msnbc, the place for politics.

let's say you are only tuning in today because we're close to the election. maybe you are not a do or die politics nerd. that's cool. even if you are not, you still probably know it's all about

florida, florida, florida. as tim russert would say. president obama will be out for hillary clinton where there's a high profile senate race happening in the sunshine state. rubio taking on murphy. with me now is chris jansing. in a windy, sort of very rainy situation there. we can see, you have patrick murphy there with you. >> reporter: yes. he has his own umbrella. welcome to florida, right? >> exactly. >> reporter: you have been crisscrossing the state, closing hours as my umbrella blows away. what's your sense of things on the ground? >> it's raining and people are out here despite the rain, despite the elements. they are so excited about this election. excited to have the president, the vice-president, kaine was here, secretary clinton was here yesterday, so many great crowds. you are seeing record numbers. >> reporter: good thing about the record number for hillary

clinton is that the democrats and -- and for you, the democrats are trending in the lead. the bad news is, still behind where obama was in 2008 and 2012. can democrats win here if you don't make up that different? >> absolutely. the big difference is, last time in 2012, there was one sunday, one souls to the polls. this year there are two. >> reporter: including today. >> we're expecting a lot of folks getting out there to vote today, to vote early. we're encouraging everyone to make sure their voice is heard. get out there on election day. the numbers are very optimistic. >> reporter: does it help you, the polls for hillary clinton and donald trump, last two show a dead even race at one point. you are farther away from marco rubio. does this help you close that gap at all? is it possible to win on tuesday in. >> absolutely. you have seen three polls in the row dead heat. another one 47-47. we are dead tied. if you are the incumbent. that's not a good showing for senator marco rubio.

republicans, democrats, hey, patrick, we want a senator who will show up to work. they know i will be there each and every day. they know i will never turn my back the way marco rubio did on key issues like immigration reform. >> reporter: the media markets are here are expensive. there are a lot. the democrats decided to pull back. they did not give you a lot of financial support. do you think that they made a mistake? >> look, i'm confident we will have the resources no matter what to win this election. as you have seen, we are dead tied in the polls. this is a dead heat. marco rubio and the koch broe brothers will continue dumping millions of dollars. the people of florida see through this. >> reporter: patrick murphy, thank you very much. the numbers are trending toward the democrats. not by a significant margin. we will see what happens today. already, about half the number

of registered voters in florida will have voted by the end of early voting tote. >> nbc's chris jansing with congressman patrick murphy. we will ship her a new umbrella. traveling to north carolina, a state where hillary clinton has a two-point lead. check out the latest q poll there. morgan radford joins me from a church in winston-salem. you are getting a read on the african vote there, which is going to be crucial. what are you hearing? >> reporter: that's right. the sermon this morning is that these are serious times with the heart of this church here in. today they're saying the african-american vote counts more now than ever before. the calls from the pulpit this morning is that voting is not only a constitutional right, but that it's also a spiritual one. in fact, i spoke with a woman

who has been a member of this church for decades. she told me she's going to make sure that her voice is heard because she said, when i wake up in the morning, i don't ask god for anything. i thank him for everything. chief among them is many i right to vote. listen. >> i don't care if you are black, white, red, yellow, polka dot, i don't care. if you want to vote, then you vote. i mean, that's your choice. that's your freedom. it might be a little intimidating when you hear what some of the candidates are saying. but my thing is, they are not god. >> reporter: it's interesting because the preacher got up here in this pulpit and he said, i hear all these numbers on the news and them saying the black people don't get out to the polls. he said, i want anyone who has gone out to early vote to stand up. 90% of this room, hundreds of people, stood up to say, i have early voted.

that's what the data is also telling us. 22% of this state's early voters are african-american, which does reflect the demographics of this state where there are 10 million people here, 22% of the state is black. that's why the calls this morning is that this is not only about church, this is also about state. >> morgan radford there as church as everybody is filing out. thank you very much. listen in to donald trump speaking in iowa. listen for a couple of moments. >> inside of iowa so much that he is the longest serving governor in the history of the united states. terry came to my office and he was talking to me about trade. i think there's nobody that knows more about trade than him. he is one of the ones in dealing with china -- you would be our prime candidate to take care of china.

he has done so well, so well for the people of iowa. nobody knows it better. congressman steve king, great guy. great guy. i even like him when he was endorsing ted. and i still liked him. steve -- he came around. it took him a little while, but he came around. thank you very much. a woman who i got to know because as you know she was on a very short list. she loves the people of iowa. and she felt she needed a little -- it wasn't me. it wasn't me. she felt she needed a little more seasoning maybe. and i said, isn't that refreshing when you hear that from somebody? and she's now seasoned. there's nobody that does a better job representing their people than joanie earnst. >> that's donald trump on stage in iowa.

he is leading hillary clinton there by about seven percentage points. we will monitor for any news. we will bring it to you if it happens. we have to look at how secure hillary clinton's big blue wall is in the midwest. polls are showing donald trump gaining ground in michigan where hillary clinton may have been banking on an easy win. can he pull off a big upset? we will talk to former michigan governor about the state of the race in a state she knows well. keeping our eye on lots of events this hour. mike pence in florida, too. stick around. whether it's connecting one of the world's most innovative campuses. or bringing wifi to 65,000 fans. businesses count on communication, and communication counts on centurylink.

we're back keeping our eye on donald trump events. mike pence out in florida. and any minute now, trump's kids stretched all across a couple of swing states. team clinton has sanders, biden and president obama out as well. he will head to michigan, which

has become an intriguing part of the final stretch story line. to talk about it now is former michigan governor granholm. thanks for joining us. >> glad to be on. >> michigan, this is a state that has really heated up. we're looking at the latest detroit free press poll showing trump down by four. if you look at where this race was a month ago, clinton was up by 11 points. priebus is calling the state a jump ball. are alarm bells going on? >> no. >> not at all? >> no. it has tightened up. if you look at the fundamentals of this, in fact, everybody says there's no early voting in michigan. actually, there is early absentee voting in michigan. of those returns, what we have seen is that the democrats have outperformed by over 50,000 votes than the republicans. they have a 50,000 person bank. they have strategized in going

in going after low propensity voters. of those 50,000, 30,000 are low p propensi propensity, which means they don't have to waste their time going for people that might be difficult to get out. they can make sure they do the regular great ground game that they have. i feel very good about michigan. actually, i'm excited by the fact that the president is coming to ann arbor. the clinton team is doing a great job of mirroring what bernie sanders did in the prima primary, to go to campuses, where you can get millennials out. she's going to grand rapped era. she wants to be a president for all of the state. i'm excited they're going there. i'm not at all worried about michigan. >> you mentioned bernie sanders. but quickly before we turn to him you are talking turnout.

two advisers believe trump will do well there. what is the hillary clinton campaign doing? >> the african-american vote there, they are aggressively going to be pursuing. this is a day of strategy. the numbers for wayne county, the county in which detroit sitting, she's overwhelmingly winning those. she's winning big in oakland county as well. he is winning in other counties. but he has to expand his base. he is going back to sterling heights, which is where that base is. she's going broader. why is he doing well there? he is doing well because he has talked about trade. in that poll that you cited, she actually, according to the voters in that poll, comes out as a more trusted person on trade than he does. she's doing a great job of getting her message out. >> we are looking at a box in the corner of the screen showing donald trump in iowa, which is an interesting place where we

were seeing a bernie sanders event. before that happened, a student who supported him had this to say about hillary clinton. >> so trapped in the world of the elite that she has lost a grip of what it's like to be an average person. she doesn't care. voting for another -- there's no point. >> no surprise that those who supported bernie sanders have not come fully on board for hillary clinton. let's say she does end up winning on tuesday night. if that happens, do you worry about the long-term implications of what appears to be a split particularly in the younger wing of the democratic party? >> what i'm concerned about in this election is that -- that's why bernie sanders is out there campaigning for her. those who might be reticent recognize that if they care about climate change, she has to be their candidate. they can't throw their vote away or not vote at all. if they care about the cost of college and the refinancing of

student loans and having debt free college, she's the one that has worked with bernie sanders on a plan to do that. if they care about having access to parental leave, to make sure they can stay at home with their kids if they choose to do that for a period of time, she's the one who has talked about that. he has got nothing for them. don't throw your vote away. don't be an accomplice to them to potentially a donald trump victory. they can't -- they cannot sit idly by in this particular election. >> governor, before i let you go, one of the wikileaks releases of the e-mails from john podesta said you were thought about for the head of the dnc. >> dnc needs leadership that reflects the rising america. a 57-year-old white woman may not be that person. >> is that a yes?

>> somebody who is terrific but who represents the new america. i hope that's what they look at. i love donna brazile. she wanted to do it temporarily. they need somebody that represents the new america. >> like who? >> listen, there's a lot of great people out there who could do that. there's been a lot of great people who could potentially do this. it's an honor to have your name in the mix. i think if i'm being candid about what i think needs to happen, they need to get somebody who reflects that new america. >> appreciate when you are cand candid. thank you very much. coming up, is there any truth to donald trump's repeated warnings this election is being rigged? up next, jacob answers that question with a look at some of the tech at voting stations across the country and why election officials say they have faith in the results. stick around as we take a live look at all the political events happening today. that's donaltrp, guys. we'll be back. for lower back pain sufferers,

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play pac-man. >> reporter: somebody hacked this voting machine. should we be concerned? >> well, in the ten states that use a lot of touch screen machines, it's possible. >> reporter: gosh. >> you died. >> reporter: voting machines like this are known at dre, direct recording electronic. they were put into use after the hanging chad debacle of 2000. now most local jurisdictions reversed course because of security concerns, moving away from paperless touch screens and towards v s verifiable paper ballots. one place that doesn't use paper is philadelphia in pennsylvania. donald trump is warning of voter fraud, part of what he calls a rigged election. this is an electronic voting machine. it's the machine that you use in philadelphia? >> every precinct in

philadelphia. it isn't connected to the internet. >> reporter: this man is one of three election commissioners in philadelphia. while he dismisses talk of computer hacking, what about voter fraud of a voter impersonating someone they are not? what would it take for an election to be rigged and affect the presidential election in philadelphia? >> it would involve hundreds of people stealing thousands of votes to change the outcome of a presidential election and no one finding out about it, which would be extraordinary. >> reporter: what's the likelihood of that happening in philadelphia? >> none at all. >> reporter: you would have to get by poll workers at 1,686 different election divisions in the city. i dropped in on a training session to see if they were worried. you are training every person that's going to be -- >> every section of the city an opportunity to come out. >> reporter: who has been an election worker before? almost everybody. is the idea of a rigged election something that you are worried about? you are the front line of defense about the idea. >> no.

>> no we're not. >> reporter: nobody? >> absolutely not. >> reporter: donald trump seems to disagree. he has warned of this rigging. his campaign signing up his supporters to monitor polling places and fight against it. in philly, the man in charge of that effort is a local gop chairman. he is pushing back against charges it may hurt the right to vote instead of protect it. >> we need all the help we can get in philadelphia. >> reporter: do you believe the election could be rigged to tip the scales from donald trump to hillary clinton in philadelphia? >> we're going to have to determine after election day. >> reporter: you don't think republicans worried about a rigged election will keep people out of the polling place like this by intimidating them? >> i don't -- you will not see one instance of republican intimidation. >> reporter: you are confidence? >> 100%. >> coming up next, we have donald trump still speaking in iowa. you are watching msnbc live. stick around.

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we have so much going on. we heard joe biden in pennsylvania. we are looking ahead to president obama in florida. mike pence is in that state. donald trump in iowa. with the country divided more than before, we wanted to talk about what happens when the election is over no matter who wins the white house. joining me now are josh barrow and an msnbc contributor and olivia nuntze. let me drill down on tuesday night and wednesday morning. talk about tuesday night. what are you watching for on election night as a good indicator? >> early on, i'm looking at florida and north carolina. if hillary is able to win either of those, especially if she wins florida, the night is over. >> florida could be a call that goes late. >> it depends. north carolina is a fast counting state.

north carolina might be one of the earliest swing state calls that we see. if that goes toward her, she doesn't need it to win. if she does win, that means she's probably in a secure position. if she wins florida, she's in a really secure position. if trump is leading or likely to win those states, then it's really a long night waiting to see whether hillary is able to hold on in colorado, nevada, in addition to holding on to states where she's favored like pennsylvania and michigan. that's a map where so long as she gets nevada, that puts her around 274 electoral votes with other safe states. that could be the long night version. if she's able to win the big -- >> put those away early. you said yesterday, if she wins new hampshire, i'm going to bed. what do you think? >> yeah. if she wins north carolina, which is a state that donald trump really needs, i think we know the night is going to be called quickly. if he manages to pull it off in north carolina, i think we're going to be up for a really long time at the hilton waiting with donald trump to learn if he's president of the united states

or not. >> i want to talk -- that's tuesday night. we wake up wednesday. assume the race has been called. people who we talked to were asked to describe in a word each of the candidates. we made a word cloud. clinton voters described trump as sexist, racism. trump voters said clinton was crooked, corrupt and a liar. both cases, these were the only words we could put on the television screen. you look at the rhetoric we have seen the last 594 days. what does the next president do? how can the next president bring is country together? is that a pipe dream? >> the latter, unfortunately. we are part the point of no return. when you decide -- >> thank you. >> i think when you decide that it's okay to speak the way that people are now speaking to each other in political conversati s conversations, when you speak the way donald trump speaks, i don't know if you can come back from that and bring the country together, whether or not you are hillary clinton or donald trump.

>> i'm a little less pessimistic than that. i'm still pessimistic. fevers break a little after election day. this has been a drastically nastier campaign than i have been used to. even whatever level of nastiness you normally have going into the election, it recedes afterward. a lot of people who were energized about the campaign in favor of one candidate accept the other side has won and try for a few months to be more open minded. i'm hopeful there will be some of that. >> even with what we heard from donald trump supporters? >> i think it will be worse than normal. i think they will be less angry after the election than they are right now. >> i disagree. i totally disagree. there are some trump supporters -- a lot who really want to watch the world burn. i don't think they're going to be willing to accept the results of an election if he doesn't win. i think there are going to be -- they will be more angry than right now. >> the thing i worry more about is the fact that hillary clinton's honest and trustworthy numbers are really bad. it's not just strong donald

trump supporters who don't vote her, it's a substantial number who are going to vote for her. i think that's going to make it difficult for her, assuming she wins the election, she will have to try to convince people all over the spectrum or at least from the left through the middle of the spectrum that the government is acting in their best interest, that she has the best interests of americans broadly at heart. i think she starts at a disa disadvantage. so many have decided because of the e-mail and the web connecting the clinton foundation and all the associated clinton stuff that has so much money sloshing around, people look at that when a team when they distrust institutions and say the clintons don't so rich, i don't trust what the money flows mean, what it means about who has influence with her. that's going to be a disadvantage for her. >> what's been interesting is over the course of the campaign, seeing the evolution of just all of this. we're looking at this new poll out showing 80% of americans are repulsed by the election.

turned off. that exact idea, election stress and how people are ready for this thing to be over. when you look at the pessimism that we're talking about here, can somebody like a paul ryan -- coming in to 2017, can somebody like some of the younger democratic leaders as well, can they work together? one of the things people hate about washington is the gridlock. is that going to go anywhere? >> i don't think paul ryan will do it. he will be under pressure as he has been from republicans who are total rejectionists, hate hillary clinton, hate anything the democrats do. he will have a smaller majority in the house assuming he still has one. he will need the members of the caucus to build a majority. he will be under pressure to be uncooperative. >> i think it will be worse than the obama years. there are people in congress waiting for hillary clinton to make her life a living hell and certain they can't get anything done. i don't know how someone comes in and tries to bring people together for soul searching after an election like this. it seeps completely impossible to me. >> we had an ambitious goal of

solving the country's problems. i think this was more depressing than we thought it would be. josh, olivia -- >> glad we can help. >> thanks for being here. coming up, they have been wallpaper or tv screens with ads. but how are the clinton and trump campaigns reaching out to people who don't spent time in front of their tv, especially the cord cutters who might sway this election? interesting numbers coming up ahead. when you have a cold, you just want powerful relief. only new alka-seltzer plus free of artificial dyes and preservatives liquid gels delivers the powerful cold symptom relief you need without the unnecessary additives you don't. store manager: clean up, aisle 4. alka-seltzer plus liquid gels.

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our voting history is public record. yeah, that's right, bae. whether we vote or not is available online for any of our millennial friends to see, or even worse, our warrants. if you don't vote, everyone might find out that your the opposite of on fleek or that your basic or even worse that

you've got chill. >> we have chill on nbc. making case for hillary clinton in a new web video. if you haven't seen it on tv, that's because it's only online. check out the data from "new york times." older folks sticking with tv. the younger demo more likely to spend time watches shows on the computer, tablet. called cord cutters. reaching them is getting more p more important for campaigning. li joining me now now, chris, thanks for being with us today. >> you bet. thanks for having me. >> this is super interesting. you collected data all across the country to find out how many registered voters were actually cord cutters. >> it depend what state we look at. a state like wisconsin where almost a third of the overall voting universe have completely cut the cord. not watching broadcast tv. not watching cable. not watching satellite.

all they're looking is watching through apple tv. or just through an app on their phone or ipad. the ability to reach those is a challenge if all you're goidoins going out and buying broadcast tv. have to each them through google or facebook or youtubewebsites. you at a lot of races candidates are doing nothing, but running broadca broadcast. they're not reaching the voters. nevada is a big one. pennsylvania is a big one. so as you mentioned age up there, other real key correlati correlations. education level, kids versus no kids. we find as though with no kids, marriedouple likely to be cord cutters. find higher education, those who own their home versus an apartment. reaching the core voter groups that are left out. our goal was to help client dos

that. >> we had a map up on careen showing the percentage of cord cutters. 22% in arizona. 1-4 aren't seeing it had ohio. campaigns have to change the way they advertise. is that what you're seeing in the data. look ahead to 2020. network broadcast ads not happening. >> i don't think they're going to go away completely, but it does require a certain level of creativi creativity. i take priede that ted cruz won the youth vote. took a different approach. department put up ads that took shottings at o poenlts. tried to get creative. ran ads with a video like spoof on office space hillary clinton beating up a server with a baseball bat. because you have the ability to skip an ad on digital, you don't on tv. you have to sit and watch it. you to find things creative.

i think as you move into 2018 and 2020 that becomes a key aspect. >> cord cutters. probably younger. more democratic leaning. >> that do. one of the key things we found in some of these states you'll find for instance in nevada about 60% democratic, 20 republican, 20% independent. you may not convince enough independents. then you have the democrats trying to persuade. maybe a percentage who have disaffected with hillary clinton. maybe sanders supporters you could pull over. one challenge the republicans have. no meter how you slice it, hillary clinton is going to win: we have a nominee again that's going to underperform there and republicans have to do aetter job of targetsiing the demographic. >> thank you very much. that does it for us on this hour of msnbc live. back here tomorrow and tuesday. tuesday night taking on a

different roll upstairs checking out exit polls and doing all of that. come at us online. twitter, facebook. have a lot more for you there. meet the press is coming up next. stickarou around. see you in just a little bit. # #

this sunday, the final days before the election. and a mad scramble by both candidates. hillary clinton targeting her check mate states. >> tonight, i want to hear you roar. >> donald trump, still searching for a path to 270. >> nobody said it was going to be easy for us. but we will never be stopped. never, ever be stopped. >> we'll get the latest from our correspondents on the campaign trail. i will talk to former speaker of the house newt gingrich. and the chairman of the clinton campaign, john podesta. plus, where the race stands this morning, the results from our final nbc news/wall street journal election poll. inside analysis from the pollsters.