er. this is martha stewart, businesswoman, self-made millionaire and media mogul. >> first you'll need a shank. i have had almost 2 billion. that's almost kardashian like. >> business mavericks who have shaped the world. visionaries. >> it really changed the way we dodisruptors. >> pinch down at the hem.

you'll get to know me and my business icons a whole lot better. >> and find out how martha deals with adversity. >> that saying that adversity only builds strength. >> martha stewart turned her name into a global brand, and so did her first choice, este lauder. >> este lauder didn't just have great taste, she had a work ethic, a drive, an idea. she really continued to build their entire life. >> it's 1945 and world war ii is coming to an end. while the men fought, the women worked in heavy industry.

after the war, what women wanted was glamour, makeup and perfumes. este lauder and her husband launch had a strategy. >> este lauder originally marketed the product as a bath oil, but tipped off women that they could also use it as a fragrance. during the 1960s, the cosmetics industry grew to $43 billion. este lauder reinvented her as the epitome of glamour. >> she started selling the product that she was using and

immediately identified that she was the face, literally of her brand, her face was what represented the este lauder brand. >> este lauder turned the sales of cosmetics into a theater. she invented the makeup counters in department stores. >> she would have certainly been someone i would have loved to have talked to, loved to have sat down and had a dinner with. >> este lauder became one of the biggest self-made women in the business. she never stopped selling. while este lauder chose makeup and perfume, martha's calling was how to live and how to entertain. and that was martha's great break through, like este, her name was her brand.

while she was teaching, she was selling. >> welcome to turkey hill farm, where we're showing you secrets for entertaining. >> lifestyle was not being treated the way i would treat it. the way i would explain how to plant a tree, how to create a dinner party. it just gets a beautiful golden brown color. >> we really developed a real category called lifestyle. i started my business in 1990. >> although their businesses are different, both martha and este have striking similarities. >> well, we're known for our very good taste, we're known for our sense of fine food, fine decoration. when i started the business, i really wanted to reach the widest possible audience. >> martha stewart is an amazing brand builder and she is maybe unique in history in that

regard. her upbringing was very middle class and yet she built this persona of the matriarch, which is the aspiration of an awful lot of american women. >> martha's gift is her ability to inhabit that personality, as if she was born to it and sells it as a brand. >> nobody beats martha stewart at that. >> becoming a brand is a very difficult and time consuming endeavor. you like to say, that's so martha. they would never be able to say that if i hadn't had a magazine or a television program or products in many different retail venues. >> martha stewart living went public in 1999. in one day, the stock doubled in price, making martha a billionaire and one of the 50

richest women in america. >> martha stewart, you can't help but giggle, can you? >> no. >> did it feel any different waking up this morning? >> of course not. we're going to continue to work and continue to build this company. >> the start of martha's media empire is owed to este lauder which is to show and tell. >> the next person on my list is my next door neighbor in bedford, ralph lauren has take on fashion and made it a mainstay in the way we dress ts, the way we look, the way we think about dressing our children. >> it was ralph loren who said i don't design clothes, i design dreams. >> it's that sort of preppy vibe, or its that colorado ranch

that feels authentically american and western. >> ralph lauren stayed relevant because there are always people who want to look proper, well-dressed and he created a world of beauty. >> he exuded his style through the environment. through his stores. >> he was definitely an inspiration. you walk into a ralph lauren store and you walk into his world. i took a photographer friend up to my house in maine recently and my little yacht club is a very quaint, 1925 yacht club. and the photographer said, this exists? i thought this only was in ralph lauren photographs. he said i thought ralph invented this. and i said, no, ralphs adopts this. >> i think what ralph lauren and

martha stewart have in common is they're both aspirational and accessible. >> both martha stewart and ralph lauren is they both use brand and personality to create lasting global appeal. >> ralph lauren has staying power, i think that's the same thing that martha speaks to, she's been do this for 35 years and has stayed relevant, that is very hard to achieve. >> successes like martha stewart and ralph lauren endure based on a solid business strategy. >> and it took years to create, years to promote, years to engender a confidence in the customer, that you want that stuff, you want to buy it. >> the way martha does it is kind of a trademark, this is the way martha does it. everywhere you go, you hear a

reference, don't martha stewart on me. >> she does it in ways that are completely unexpected. >> 12 ounces. that's different. >> are you sure those are -- are those 12 ounces. >> we measured it exactly. >> okay, we got some ounces in the building. >> a time we were in a car, and some guy was rolling a joint on the street next to us and she rolled it down and said that's the sloppiest joint i have ever seen. i said -- >> next the best of times and the worst of times, visionaries who transformed the entire world and the moment martha's world came crashing down. platinum-ba, including those with an abnormal alk or egfr gene who've tried an fda-approved targeted therapy, this is big. a chance to live longer with opdivo (nivolumab). opdivo demonstrated longer life

and is the most prescribed immunotherapy for these patients. opdivo significantly increased the chance of living longer versus chemotherapy. opdivo works with your immune system. opdivo can cause your immune system to attack normal organs and tissues in your body and affect how they work. this may happen any time during or after treatment has ended, and may become serious and lead to death. see your doctor right away if you experience new or worsening cough; chest pain; shortness of breath; diarrhea; severe stomach pain or tenderness; severe nausea or vomiting; extreme fatigue; constipation; excessive thirst or urine; swollen ankles; loss of appetite; rash; itching; headache; confusion; hallucinations; muscle or joint pain; flushing; or fever... as this may keep these problems from becoming more serious. these are not all the possible side effects of opdivo. tell your doctor about all your medical conditions, including immune system problems, or if you've had an organ transplant, or lung, breathing, or liver problems. a chance to live longer. ask your doctor about opdivo. see opdivotv.com

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martha stewart, businesswoman and media mogul is choosing her all-time favorite entrepreneurs. people who have changed her world and ours. >> martha loves people.

she has always been a people person. and always been very open to trying things, meeting people. >> people of all ages connect with martha and now more than ever, that includes young people. >> i think that hipsters maybe have been ill served by their mother or their grand mother and they forgot to teach them certain things and i'm teaching them everything. i have got 85 how-to books since 1982. that's a lot of books. >> martha was part of the swinging 60s. she had her own hipster years. in 1976, martha began a catering business, before being asked to write her first cookbook. 1976 was also the year that the name microsoft was registered by its young co-founder bill gates.

>> he has one of the most googled personas in the world, ever, ever, ever. >> martha could see the technology was going to have a big effect on our lives and wanted to find out more. so who better to go to than bill gates. >> windows '95 makes computing faster, easier and more fun. >> i was invited as an early adopter of the computer age by bill and his cronies because i was. i bought my first computer in 1982. an ibm, little box, it was so funny. and that little box was put in a great big formica table and i took it home and wondered, what the heck am i going to do with this. i had just written my first book, entertaining. and i had this computer, i was running a catering business. so we used it originally just to keep all our business on the computer. but then as word and other

fabulous software programs developed, i was able to think, oh, my gosh, this is the best thing in the world. so the computer has made big difference in my life as far as its changed the world too. >> over the years, martha and bill gates have become good friends. >> i remember one night, i think it was his birthday, it was either his 40th or 50th birthday. but bill had his birthday at his house and he had elton john as the performer. they loved elton john. and they were in awe of having elton john at the piano in their great big party room. and elton was playing and i was sitting right next to the piano. and all of a sudden, bill gates bolted up from his seat and walked off the dance floor, elton stopped playing and he

said, where is he going? doesn't he like my music? doesn't he like my music? i said, of course he likes his music, he's just going to get his wife to ask her to dance. >> who would have thought that the world's most famous geek, could surprise one of the world's most famous rock stars. >> bill really changed the way we do business, everybody. it's incredible. >> next on martha's list of entrepreneurs an business mavericks that inspire her is fashion designer diane von firstenberg. >> like martha, diane von firstenberg came on. >> i was the model because i couldn't afford a model. and then when i saw the model, the queue was to big.

and i took a marker and wrote, feel a woman and wear a dress and it stuck. >> by 1979, diane's sales had rocketed to $250 million. >> as you know, i started really, really young at 22 and then i sold the company. >> diane said that once she left the brand lost appeal. martha stewart interviewed diane and her show. it was clear to martha the dvf label needed martha's flare and business savvy to succeed. in 1997, von firstenberg won back control of her company. >> i'm so happy that i got it back and that i was able to re-create it almost 40 years later and the one dress that i created is still valid today. >> it's now a global luxury

brand, currently estimated to be worth over $500 million. diane von firstenberg showed martha that to stay at the top, keep hold of the rains, pay attention to detail and produce quality. the next person on martha's list was steve jobs, who like diane von firstenberg enjoyed major success. in 1984, steve jobs thought he was on the verge of a major success with the launch of the apple mac. >> i think a stumble in business can sometimes change the course of a business, for the better. and certainly teach the entrepreneur to maybe take

another pass. >> people assumed jobs had failed and had entered his wilderness years. instead, he bought pixar and together with animator john lassiter, turned the animation studio into a creative power house. >> it revolutionized movie making. what a brilliant business that is. >> within ten years, pixar was sold to disney for $7.4 billion. without steve jobs, apple was failing. in 1997, the company reported annual losses exceeding $1 billion. meanwhile, jobs was enjoying more success with his company next. and in around amazing twist, apple bought the company and jobs was back running apple. >> by the way, i'll correct one error that i heard earlier today, according to daily variety, which is the gospel in

the entertainment industry, actually the number one selling home video is "toy story." >> jobs returned to apple, began an unprecedented rise in its annual profits, from 25 million in 1996 to over 53 billion in 2015. >> and how amazing sit to build a brand like apple, like martha stewart, like ralph lauren, like nike where people from all different classes and cultures can say, yeah, i want to own a piece of that brand. >> it would have been wonderful to see what he would have continued to build without him suffering pancreatic cancer and passing away at a young age. despite whatever the movies are showing, he was a very good person. a friend of mine was dying of pancreatic cancer, i e-mailed steve, i had his personal

e-mail. and i said, is there any way that you can help, is he doing the right protocol for this disease, which i knew he was suffering from, everybody did. he wrote back within ten minutes and gave me a list of things that -- and also told the guy to call. and that is a generous person. >> both steve jobs and diane von firstenberg are mathers of the come back. and coming back is something martha knows all about. >> martha stewart has been found guilty on all four counts. it's a stunning blow to martha stewart. >> in a case that began with the charge of securities fraud, martha stewart was found gill of obstruction of justice. after nearly two years of legal arguments, martha made a decision. >> my appeal will not be heard until sometime next year. so i have decided to serve my sentence now.

and i just have one little joke because despite what you all might think, i do have a sense of humor and i was walking in front of the general motors building the other day and there were a group of very well dressed businessmen standing outside, and they looked at me, recognized me and said oh, she's out already. well, i hope that many time goes as fast as that. i'll see you next year. >> i stood there and i couldn't believe how strong she was. in getting through that. i think a lot of people have not been able to get through situations like that. and i think martha's strength also provided a strength for a lot of people around here. >> she served five months in prison, plus five months of home confinement. >> hard times are hard times and that old adage that it will only

make you stronger. forget that, it just makes you madder, or more ambitious. >> and with the premier of not one but two tv show this is season, martha stewart is not wasting any time rebuilding her media empire. in fact her rebirth is being compared to the phoenix rising. good morning, martha, welcome back. after her release, martha showed her sense of humor was still intact. >> let's get to the reason i'm here tonight, which is to give justin bieber some tips to use when he inevitably ends up in prison. i have been in lockup and you wouldn't last a week. so pay attention. you see, when i did my stretch, all the hood rats on my cell block wanted to break off a piece of martha stewart's ass. that rose has had almost 2

billion impressions, that's almost kardashian like. >> what struck me as martha talking about martha is that she is proud of herself and she's proud of her accomplishments and she's owning that. >> so justin, my final piece of advice is just homey, or not. next, you couldn't make it up. entrepreneurs whose businesses are more like science fiction than business fact. neutralizes acid and only gaviscon helps keep acid down for hours. for fast-acting, long-lasting relief, try doctor-recommended gaviscon. will your business be ready when growth presents itself? american express open cards can help you take on a new job, or fill a big order or expand your office

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martha lives mavericks. martha likes people with guts. she does like to stand back and watch and say, oh, my god, look at that. >> no one's got more guts than martha's next choice of entrepreneur. >> i love jeff bazos. >> his ambitions are stratospheric. >> he has transformed not only book buying and book selling, but he's transformed retail.

people didn't realize other retailers didn't realize what a disrupter jeff bazos and amazon would be. this is a giant business that has taken away a tremendous amount of the clout of the old traditional retailers in america and made us all think, okay my gosh, where have we been? why didn't we see this coming? that is strength. >> amazon began in 1994. up until 2015, bazos posted slim profits, always preferring to put profit back in his company. it's a plan that's worked. >> he offered me to have a private tour in arizona of one of his distribution centers that was completely run by robots and total amazing place.

it's an incredible story. jeff bazos' story. he's a true visionary. he's envisioning space travel for the common man. he wants to spend people up 100 miles, just so you can get the feeling of being in outer faspa. boy, is he a genius. >> jeff bazos' dream is to create reusable rockets. he's experimenting with rockets that can take off and land several times. >> boy, does he believe in his ideas. >> martha's next maverick has created a huge business that has

helped china's economic resurgence. >> very few americans know the next person on my list, jack ma. >> hisalibaba, began with a classic business plan, cut out the middle man. it put manufacturers directly in touch with buyers. >> i actually went to china to visit with jack ma at his headquarters. a fascinating place. >> martha was exploring how ma could fit in with her business. >> jack ma is an innovator and that's why i think martha spends so much time with jack ma. >> really servicing china's market, 1.4 billion, indonesia, with almost 300 million.

he has done this in a very short period of time and he's now of course spanning worldwide. >> allibaba had the biggest ipo in history. just two years later, alibaba was in profit. >> he made money almost immediately because he doesn't have any of the infrastructure, that an amazon has, no warehouses, no distribution centers. >> what she saw was not a faceless corporation, but a company led by a maverick, who's more rock star than ceo. that's him under the wig. every year, jack ma holds a special sales day, it's like black friday on a scale you wouldn't believe.

>> last year they did 14 billion something in one day. 14 billion in one day. that's a huge market. >> in that one day, jack ma sells more than the annual gdp of over 80 countries. martha's next icon is also a billionaire and visionary. he's one of the founders of pay-pal and now with tesla, he's reinventing the automobile. >> i love the idea of the electric car. >> elan musk's company tesla is making electric cars sexy. >> he is one of those people who sees the future in many ways, two, three, four, steps ahead. >> the electric car is not a new idea, but elan musk has updated it for the 21st century. >> last year i went to the little tiny car museum in

upstate maine. there's a little car there. i think it was built in 1916. we drove it with batteries, it was an electric car. it was silent and beautiful. we should all be driving electric cars. i love what he does. >> but elan musk is much more than tesla, he too sven chuis v into space. with space x, he's ee's redefin space exploration. next, the maverick entrepreneurs who have redefined how to be sociable. and bad breath? well, there is biotene, specially formulated with moisturizers and lubricants... biotene can provide soothing relief

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istanbul. it appeared to target police officers. authorities say the teen got into an altercation with another student when he drew the knives. now it's back to "iconolist." >> martha stewart has set the standard for lifestyle and mart living for over 35 years. she's built a media empire of books, magazines and emmy award winning tv shows that has made her one of the richest self-made women in america. now she's drawn up a list of the inspirational entrepreneurs that have helped shape her career and changed all of our lives. her next choice is a tech type, who's changed the way we communicate. mark zuckerberg. >> mark zuckerberg has more than a billion followers.

way more than any religious figure ever had and it's just crazy but also understandable. because of the reach of these different platforms. >> technology has turned us from viewers into creators. we share, we like, we update and we post. >> it's typical of martha that if something new is happening, she's already on top of it. it can be exhausting as a friend. >> when the '90s tech boom began, a 12-year-old mark zuckerberg was already writing code, creating an online messaging service for his family. while he was at harvard, he created a social network for student at the university. >> mark zuckerberg is one of

those technology geniuses who doesn't get credit for being a business genius too. you can't grow facebook into what it's become without knowing how to run a business and how to drive ideas down through your organization. >> zuckerberg has grown facebook into one of the largest photo sharing app in america. >> i think anybody in media is looking to assimilate their business into as many different media platforms as possible. >> social media has changed the way we communicate, texting has become the new talking. >> i used to actually have conversations with people on the telephone, remember that old

thing the phone? it's less and less used for that kind of communication. >> some say social media has stopped real communication, but it can be used for a lot more than just sharing selfies. the arab spring uprising saw young people use social media to help bring down governments. in tunisia from 2008 to the height of the protest in 2011, facebook users rocketed from 30,000 to nearly 2 million. facebook was dubbed the gps of the re-loose. of course not everyone on the planet is online. but zuckerberg has a plan for that as well. in july 2016, he began experimenting with solar planes. wider than a 737, and so aero dynamically efficient, that they will fly at high altitude for three months at a time, beaming a signal that can connect remote

locations to the internet. back on the ground, tech innovation continues. >> hi, everybody, it's martha stewart and her friends. >> we were the guinea pigs for the facebook live system they're developing, a platform and facebook live is amazing. we're reaching 500,000 to a million people every week on facebook live. >> martha admires and follows a lot of the technology entrepreneurs today who have disrupted industry who have connected directly with the consumer. >> hi, everybody, welcome to facebook live. >> facebook was introduced to the public in 2006, a year later, the iphone was released. today there are around 2 billion smart phone users worldwide. this marriage of technologies

provides new ways of communicating, ways that martha has embraced. >> we have some friends over here, we have tiadvertisers. >> you're watching it live, audience, but these are "life." >> martha's show on facebook live has changed the budget of usual tv shows. >> our facebook live one hour programs that we create and the production quality all filmed on a iphone 6 plus is fantastic. he could be shooting with an iphone on that. >> coming up, they turn traditional business models upside down, the disrupters who inspired martha. normal alk or egfr gene who've tried an fda-approved targeted therapy, this is big. a chance to live longer with opdivo (nivolumab).

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. martha stewart is choosing her most inspirational entrepreneurs, people who, like her can spot a gap in the market. >> find the void and go for it. and i think that's what very, very best entrepreneurs do. they either found it or realized it or knew it before anybody else and they filled that void. >> few entrepreneurs have done that more successfully than martha's next choice, chad hurley. while working for the pioneering online payment system pay-pal, hurley spotted her own niche in the market. sharing videos online, and they called it youtube. >> they figured out, the video, the hand held whatever kind of

camera you had, that video would become a popular thing for people to watch. >> so here we are in front of the elephants. >> and this is the very first video uploaded to the site. >> they have really, really long -- >> they used footage shoot at their local zoo in san diego. within a year, it was showing more than a million video clips per day. at just 29 years old, hurley and his partners sold youtube to google for $1.65 million in a new stock deal. now 1,500 minutes of video goes up and 500,000 videos from watched every day. >> i have some cookies in the oven that are ready to come out. they look great. >> martha stewart is one of the

world's great brand builders. >> it has definitely other spices in it. >> martha stewart and the internet were obvious platforms for her use, it was a way to reach more of her customers in a faster time. >> grab it here on the shoulders. no, here. >> who knew? who knew that the world would want to watch me fold a t-shirt. >> now you take this one and pinch down at the hem. and just lift up. >> you have got to be kidding. >> i remember meeting chad at a conference and he, with his little group, they were at a table, and he said hey, martha, i saw you fold a t-shirt on your show. here, do it for me. he filmed it right on his iphone and put it up on youtube and millions of views later, my how to fold a t-shirt still exists, people still ask me about it, or

how to fold a fitted sheet. >> we still need to get all of our corners. >> this is what can drive you insane. >> oh, my gosh, the conundrum of conundrum for most homemakers. >> it has to be too much. that's why i got divorced. >> youtube got the world watching videos. but martha's next icon put tv and movies directly in his cross hairs. >> on my list, who's really disrupted the way we watch television. >> reed hastings created a dvd rental company and turned it into an online streaming service, now worth over $41 billion. >> he has accumulated a vast library of films and television programs and documentaries which allows us to watch anything we want to watch, any time, night,

day, on vacation, at work, in the car, it's an incredibly powerful tool. >> one of the things i often forget about netflix is it used to be an entirely different company. it used to be that you got dvds and they would send them in the mail, and you had to send them back before they would send you the next one. then they identified that streaming video is the next big thing. >> one day when i was still, i watched an entire series. i couldn't believe i watched an entire series. >> i think what netflix did is they didn't let themselves be boxed in by their business model, they let themselves think outside of the box and grow out of that. you can see that with martha in the way that she built her business. >> netflix coined the term binge

watching. >> very enticing and very available. i just watched five hours of the night manager all at once. that was in the middle of the night, so i was maybe a little tired the next day. i didn't get my normal four or five hours of sleep. it was just all there. >> hoteliers who have made billions with a single hotel. pow! it instantly opens your nose up to 38% more than cold medicine alone. so you can breathe ... and sleep. shut your mouth and say goodnight mouthbreathers. breathe right.

still to come, martha names her greatest maverick entrepreneur. a man who it's changing the wor for the second time in his life. but next, martha identifies for mavericks who are upending traditional business models. >> there are two more businesses which i think are extremely disruptive, but also i think very brilliant in their convention. brian chessney and his brothers started one of the largest hotel companies in the world, but they don't own one hotel, or one

room. >> wherever you go, don't go there. live there. even if it's just for a night. >> the original concept involved buying three air mattresses and renting their apartment out as air bed and breakfast. >> and the kind of break through moment was one of their customers i think was a fairly famous drummer. who said i'm going to be gone, i'm going to be out of town, can i rent my place while i'm not there? and they said, yeah, i guess that makes sense. and the entire business was transformed. and i think without that transformation and that minipivot, i don't know if air b & b would be. >> air b & b actually has put together people who have extra space in their homes, with

people who are traveling, who need a place to stay. that is a brilliant idea. again, disruption, disruption, disruption, competing with the hiltons and the marriotts all over the world. >> in 2016, air b and b was valued at $30 billion. >> it's the largest hotel company in the world in a very short period of time that actually owns nothing. >> next on martha's list is a guy who turned the taxi business upside down, with no previous experience. >> travis polacek has built with his partners an amazing business, in a very short period of time. obviously, basing that business on dissatisfaction with car services and taxis. that's a big, big business,

especially in cities. that is a brilliant idea. >> a lot of people said, this isn't going to sell, this is just for wealthy cars in san francisco. it won't make it out of that city. >> their goal wasn't to start an online taxi company, it was to revolutionize the way we travel. travis's uber app is already testing a fleet of driverless cars with more on the way. >> uber is definitely one of those two disrupt ters of busins that i would put on the list. if you can get a car and a driver that's on its way to your location, what a fantastic opportunity. >> technology has been at the heart of martha's list.

it is made up of people who have created our modern world, so it is no surprise that the person who has influenced her the most is her favorite entrepreneur. >> if i have to pick one from my list, i would pick bill gates, founder of microsoft. he, to me, really corps rukocor power of computers, and made that available, that power, that potential available to businesses and people alike. >> martha has chosen bill gates, but not just because of his phenomenal succession with microsoft. >> he has given up the reins of his company. >> the bill and mel linda gates

foundation is -- >> martha's list is filled with people who have inspired her over the years. after a lifetime in business, she wants to support young men and women at the start of their careers. that's why she's created american made. a program to help the best young entrepreneurs to succeed. american made holds a competition each year to find the next generation of talented entrepreneurs, from farmers to cater caterers, beauticians to builders. >> we look all over america for those entrepreneurs that we think will make a difference. >> while martha is nurturing young entrepreneurs, she's

inspiring other women across the world who are -- >> it means there are more women investors to help these businesses grow and i think martha has been hugely inspiring in that way. >> we all know kareem abdul-jabbar. the country's all-time leading scorer, six-time nba's most valuable player, 19 nba all-star. she inspired a nine-year ban on slam dunks. but you might not know him as a social and political activist. >> kareem speaks out on issues like cancer care.