say hello to internet speeds up to 250 mbps. and add phone and tv for only $34.90 more a month. call today. comcast business. built for business. good morning. coming up on msnbc's "your business," these three small business heroes turn around a town's economy bringing back the cheese making legacy. why the owner of this beauty care line wants the government to regulate her industry more. wisdom from his lips to your ears t. ceo of carmex on why to respect customers. advice and stories to help you succeed, next on "your business." will your business be ready? american express open cards can help you take on a new job.

or fill a big order. or expand your office and take on whatever comes next. for those who always find new ways to grow their business. american express open proudly presents "your business" on msnbc. hi, everyone. i'm j.j. ramberg. welcome to "your business," the show dedicated to helping your growing business. this is a story we are all familiar with, factories close, jobs lost and downtowns become ghost towns. this week, we have three entrepreneurs who have done a remarkable job turning that story around. they are our small business

heroes. they rebuilt a beloved cheese factory in bandon, oregon, put the town to work and they are creating a business on track to become a national brand. ♪ nearly 15 years ago, as the last cheese factory in bandon, oregon, closed the doors, the town lost a part of its soul. >> i think there's a lot of stories for why it happened. it was basically consolidation, you know, eliminating a competitor. >> for more than 100 years t area had been known for cheddar cheese. >> ten cheese factories in bandon and dairies. >> by mid century, just one factory left, the bandon cheese factory. >> when my dad bought it in, i think, '89, it was the same building from the 1930s. >> his dad bought the company in

1989. later, brad joined him. after a bit of a love/hate relationship with cheese making, it turns into pure love and brad became the head of production. >> well, when we take a piece of cheese out and cut it and put it in our mouth and go, that's really good, that makes me broud. >> bandon was the perfect climate for cheese making. it worked together to feed the cows and get its distinctive flavor. >> the grass is green and fertile. it could be the way the rain is filtering through it. >> we are at the mouth of a river that goes into the valley that produces the best dairy in the country. >> it's the flavor of the area. make the same cheese out of different milks from different areas and they taste different. sthak wasn't enough to save the last remaining cheese maker in

town. a rival bought bandon cheese, kept the name and moved production to the midwest. they tore down the building and told brad and everyone else to go home. >> we no longer need your services. that was it. i walked out the door. >> brad went on to make award winning cheese for a premier producer in seattle. most of the other employees moved on as well. >> people left. there's no jobs. you can't make a living here. >> it just went down. i mean, the schools shrank. the drug problem grew. it just changed. >> not only were the jobs lost, but the towns identity was stripped away. >> like taking the auto industry from detroit. so many people are employed by it and identified by it. >> three men rebuilt the

factory, brought back lost jobs and turned the industrial spirit to the 3,000 people of this town. >> he was proud of this place. when you are proud of something you are very, very sad when it goes away. >> daniel called greg with a business proposition. >> i think i hung up. i don't think i was very interested in the project. >> he did. greg hung up on me the first time. >> they knew nothing about cheese making, manufacturing food products. there are a lot of thing that is make it a complicated business. >> i was sure he would come around. >> he was confident he would change his mind when he said the key elements for cheese production were still in place. >> it pre-existed. a model there. a clientele there. >> i knew the milk was here. certain parts of the supply chain were around, we had to put the pieces together. >> there was one thing missing, a master cheese maker. with brad sinko gone, the band

was, too. that's why greg went to seattle to speak to brad. >> i didn't ask him if he was interested. i knew the answer would be no. he said if i wasn't interested in coming to work for you, i wouldn't have lunch with you. >> it took me by surprised. >> people were surprised, i was doing well where i was. i wouldn't i enjoy this. >> i enjoy doing start ups. >> when we heard he accepted greg's offer, that hit the papers, cheese making is coming back, brad is coming back. it was a big deal. >> the city understood the project. the council came through with tax breaks. the banks, they were not convinced. >> they said no. not this project. not now. we are not interested. >> so, greg looked elsewhere. >> i knew there was one more way to do it. i found other creative investors. i cobbled together seven loans

to get $2 million together. >> they named it face rock creamery after a local landmark and efforts to build their own company started to build the town up as well. >> i would say 20 to 30 different businesses that maybe don't rely on us 100% for their income, but do business with us. >> it's been hard times in the dairy business. >> one of those businesses, milky way theme trucking is owned by david. he delivers the milk from his father's farm 15 miles up the road. he says most of the dairy owners in the valley quit long ago. he might have had to until he got the face rock creamery contract. >> it's going to be a win/win for everybody. >> if we weren't near the farm the milk is from, probably wouldn't have kept farming. we saved at least one.

you can see a skip in people's steps. i get goose bumps thinking about it now. it was good to see that. >> they are businessmen. if they made the town proud, it makes them glad. they haven't working this hard just to become other people's heroes. >> i think that would be small if that's the only thing we thought about. you know, let's be truthful here. you are in business to make money. that's what our aim is. i mean, it's not our own aim. >> sometimes you don't want to talk profits when talking nostalgia and why you are here. without making money, the nostalgia is going to disappear. the business has to make money. >> i want to see a good return on my business z. >> good business brought back local pride. >> cheese making has been here since the 1900s. we want it here until 2100 and longer. over the years we have heard

our fair share of business owners complain about too much government regulation. one entrepreneur has done the opposite. the founder of beauty counter spent time in washington lobbying for more rules around the industry. her company is growing rapidly. rock star bono and his wife invested after the company acquired nude skin care. the three are deeply concerned about the toxins used in our every day products. that's why they want to see more regulation. >> as women, when we lock arms or decide to do something, we can move mountains. >> that is what she is doing with her skin care and cosmetics line, beauty counter. >> i started it because i was impassioned with the environmental health movement. >> after watching the documentary "an inconvenient

truth" she was concerned with the dangers in our environment. >> we are exposed through personal care and cosmetics. i was trying to find safer solutions for my family. >> trying to elevate safety in her home, she discovered startling facts in the skin care and cosmetics industry. >> we are not regulated the law. companies are allowed to do xhafr they want. we have 85,000 chemicals into commerce since world war ii, which almost 80% or some say 80% to 90% have never been tasted for safety in human health. >> it evolved into the inspiration for beauty counter. greg thought her vision was simple, create a line that was 100% safe with high performing results. >> the first phone call i made was a celebrity and fashion make up artist, the first to clean up her kit and try to use safer

products on her clients. >> i absolutely wanted to prove as an industry expert this could be done. >> greg bragt on mia davis, the director for safe cosmetics. >> the idea was to have those represented on our platform. we took a list of 1500 ingredients and we said we can't use them, but they have to perform. people thought we were crazy. >> it launched in 2013 with the highest level of trance parn si. >> we created incredibly strict screening process, one of the most health protected in the world. >> she's recruited 8,000 to make up a robust network of consultants. >> they are sharing the story of beauty counter and safe ingredients and helping communities and families make better choices. >> i'm proud of where we are.

we grew 500%. >> the mission goes beyond just growing her company. with the company's success under her belt, she set her sights higher, on capitol hill, determined to be a voice for change. >> we have taken action in washington, meeting with everyone in washington, introducing them to beauty counter, a company that is procommerce and proregulation. >> she wants to empower politicians with knowledge and awareness in hopes of inspiring significant regulation reform. >> we want the fda to take action, screen for harmful ingredients and protection americans. >> we host beauty socials around the world. we encourages consultants and their guests to call their senators and tell them we want more health protective laws. they called us back. they were saying they heard us loud and clear. >> it's safe to say, we are not

creating a movement, we are a movement. >> it is an example of how one idea, passion and a real commitment to yourself and a world that you believe in is absolutely possible to make anything happen. >> we always say we have a once in a lifetime opportunity to build a great company that's financially rewarding, solid and sound while simultaneously having significant social impact. it's the greatest job in the world. you may not recognize the name alfred woelbing, but your chapped lips may know his product, the creator of carmex, he started out of his kitchen in 1937. little did he expect the worldwide distribution he had today. 80 years later, it's owned by his family with his grandson running the show. we talk about reaching out to expert frs help and why you

shouldn't rely on voice mail in this, "learning from the pros." >> reach out to experts for help. i'm an art major running a business. i had to learn everything. i literally had to learn everything. i couldn't do my job without the advice i get from people. when i started working here, i would call, i think first with the bankers saying, so, tell me how to do business. what is it about? then insurance people. so, tell me about insurance and, well, here is how it works, here is what you do. if suppliers came in, i took them tout to lunch and they told me about their product. that is a huge help. should a ceo be okay asking for help? i say absolutely. hire smart, talented people. i'm probably the least adept at any job around here of anybody.

my philosophy is to hire people that, i call hiring aspirationally. if you hire smart people, trust them. the analogy i use is, if i'm at home and the water heater breaks, and then i hire a plumber, he comes in and sits down, gets his tools out, i reach around, grab tools and start trying to fix stuff. no, i hired you because you know what you are doing. once you hire somebody and trust them, you let them go. don't try being the smartest person in the room. allow the other person to flourish. don't overrely on voice mail. i like contact with people and conversations. it's something that comes up over and over in my life. nothing frustrates people more than when you call people up and you get automated service and you wait. there's a problem with a product you are getting or a component. i call the company up, kept

getting voice mail. i finally yelled in the phone, if you can't afford to hire a person to answer a phone, you are probably going out of business. i got called back fast. if you call carmex, you will get a person first. respect and respond to your customers comes from hi grandfather. one of the first things he stressed to me when i started working here in 1991 was at the end of every sale there's a person. that's important. he said anybody who writes us a letter, they have sat down, they are thought about it, they put pen to paper, put a stamp on and they care. if they are happy, if they are unhappy, they deserve a response. so, if somebody wrote me an e-mail, i would write them a customized response, thank them, send them a free product. a group discovered that, we came

in monday morning to 6,000 e-mails. our mind set is part of our company promise, we answered everybody, and sent them a sample. everything is read. an upcoming case scheduled to be decided by the supreme court could change a patent law to affect thousands of small businesses. impression products was refilling and reselling desktop laser toner cartridges made by lexmark. they sued patent infringements which was upheld. they will put resale companies out of business. eric smith is the owner of impression products and paul hughes with mayer brown the company representing him. good to see both of you. >> thank you. >> thank you for taking the time to come talk to us. i want to unpack what this case is. why don't we start with you,

paul. explain to us what's at stake here. >> sure, j.j. this case addresses two important issues about ownership rights. when a patentee manufactures a good and sells it, the purchaser acquires it right to the item and can do whatever they want with it. there are two issues, whether or not a patentee can restrict the way the purchaser resells or prepares the goods. lexmark's position is they can prevent the purchaser from either reselling a good they lawfully purchased or repairing it. the second question is when a patentee sells a good outside the united states, whether u.s. businesses and purchase the good outside the united states and bring it inside the united states for use without violating the patent law. they are fundmental about the

ownership of patented goods and whether or not there are ro bust sales for the goods. >> break it down to what you have been doing, eric. explain what your business does and what they are telling you you can't do or lexmark tells you you can't do. >> thank you, j.j. impression products is a family owned business out of charleston, west virginia. j.j., we specialize in desktop laser printers, making the supplies, the toner cartridges that go in the printers and then for anyone that buys the toner cartridges through our company, we also give away a free, on sight printer support warranty, basically letting the customer know these cartridges are fully guaranteed and will work just as good as the oem product. >> you have been doing this for 40 years, about? am i right about that?

>> what? >> this company has been around for how long? >> 40 years, yes. >> did something change about your business that this issue is coming up now? >> no. not at all. i all. i think lexmark just found a way to -- they found a little loophole here in the system, and i think it gave them the idea to come after me and a lot of my contemporaries in our industry. and fortunately, i was the one that said this isn't right, we're not doing anything wrong here. and jj, when you're making a product and you believe in the product and you have employees that you went to kindergarten with or you went to high school with that are working paycheck to paycheck trying to get to the retirement, you know, that have been with you for 20, 30 years and you want to see them retire with your company, it's just not something when a competitor comes in and tells you, cease and desist what you're doing because we don't want to compete

with you because you're kicking our butt here in the marketplace, you need to go away. that's just not something. if you're a competitor and you believe in what you're doing, you're going to stand up and fight, and that's what we're doing. >> and paul, you're obviously broadening this from this particular company and what's happening with impression products. from your perspective, what are the implications here? >> the implications are enormous. the question is whether or not there can be resale markets for patented goods, and that includes virtually anything. that includes cars, cell phones, any equipment that companies buy and use in their production. if lexmark's rule is correct, the seller of those goods can say, once you purchase it, you don't have the right to resell it on the open market or you don't have the right to repair it, or they can say you can only sell to licensed dealers who will buy it at fixed prices. that's not how competition works. our economy has always had robust secondary, used markets, and that's a fundamental aspect

of this case. >> got it. well, thank you both so much for stopping by, unpacking this for us, and we will be watching closely to see what happens. >> thank you, jj. >> thank you for your interest, jj. it's nice being here. it's great to use freelancers for company projects, but knowing how to use them properly is essential. the folks at business to community share five great ways to do that. one -- set clear expectations. all your contractors should know their deadlines and any targets you want them to hit along the way. two -- calendars are the best way to manage your team's time. make sure everyone can see all of the target dates specific to the project they're working on. three -- reduce e-mails. limit your digital correspondence to necessary messages only. otherwise, time your contractors could be using on projects will be wasted going through their inbox. four -- have status updates with your entire team, including freelancers on a regular basis.

this keeps everyone on the same page, no matter where they're working from. and five -- use collaboration tools. replace those annoying "reply all" e-mails with one platform where your entire team can ask questions, share notes and documents, and communicate with each other. when we come back, the one thing you absolutely have to do if you're planning on selling your business. and one of our panelists tells us why you should follow the money and work the clock. will your business be ready when growth presents itself? american express open cards can help you take on a new job, or fill a big order

or expand your office and take on whatever comes next. find out how american express cards and services can help prepare you for growth at open.com. ♪ i'm looking at some point in time down the road to sell the company. of course, i'm 47 currently. we've started to get financials in place. what are some of the other components that we should start looking at? >> you need to make sure your legal books are in order. you need to make sure your financials are in order, which could mean something like a formal audit if you're very big, or making sure your books are very clean. have your three-year and five-year projections -- where is the company going? why are we buying it? understand your market comps, what's happening around you, what price do you get sold for? then think about what's the story that's happening? are you staying in to help with

the transition? do you need more talent? so, i think in general, it is a ton of work to go through an acquisition, and the best acquisitions happen because your books are the tightest, cleanest that they possibly can be. then it comes down to how do we think about where the business is going and thinking about all the synergies. getting your company acquired is a marriage, not a business deal. it is a marriage. and it's really important marriages don't happen lightly, so therefore, you have to be really ready. we now have the top tips that you need to know to help your growing business. let's introduce our panel and get their advice. entrepreneur grant cardone is an international sales expert, real estate investor, consultant and author of the book "be obsessed or be average." and serial entrepreneur and inventor amos winbush iii is founder and ceo of aw3 media and co-founder of kingdom equity ventures. so good to see both of you. >> good to be here. >> grant, you're about to have a very big conference. >> yep. >> teaching business owners how to grow their business 10x, is

that what it is? >> closed conference. >> so, tell us a tip for how all of us out there can do that some. >> simple, keep it simple, follow the money and work the clock. >> which means? >> so, i go to my people every day, who's got the money and how do we reduce the amount of time it takes to get that money? so, everybody says this, it's so simple, like, time and money, time equals money, yet most people do not prioritize time or money. so business should focus first on the money and where they're running out of clock like you're playing a game. so i want to take time out of the deals. i'll end up with more margin, happier customers and more money. >> so, are people just always brainstorming, okay, here's how we can get to them more efficiently? how does that work? >> people are just talking -- in business, they're just talking and talking. where's the money and take out the time. like, that's the two most valuable resources an individual, a company or a family has, but they don't prioritize it and say look, the most important things we have here are time and money, and time is probably more important than money. time is the new currency. >> right. it is. and none of us have enough of it. all right, you're up.

>> it's about creating an ecosystem that invites and equips innovative spirit in your company. it's all about making sure that you hire well, you cultivate that talent internally and you create products that reflect that. >> so, okay, create an ecosystem. give me a little bit more. i get hiring well, right? >> yeah. >> so, hire people. but then how do you create the culture that allows people to innovate, allows them to fail, not fail too much, right, but so that they're not scared of failing? >> i think failure is something that is really important to just experience and know that regardless of how good you are, you're going to fail at it. >> right. >> you just have to create that culture of you're not going to have the answer and i don't want you to have the answer. i want you to ask the questions, go through the hard steps, fall and get back up, because that's the person that is going to be with you for the long run. >> i think speed also has to do with this, right? because if you are going to create a culture of failing, you want to fail fast.

>> you do. >> you want to fail as fast as you possibly can, and i would redefine that failure thing. you miss quick. you don't fail unless you quit. if you look at tom brady, they just didn't quit. i know you hate this, but down 25, everybody's counting you out. he's like look, we know our game so well. we can take this last 30 minutes, we're going to squeeze time and win because we're working the clock and we're following the money. >> back to that, okay. >> let's go with it. let's go with it. >> thanks both of you. this week's yourbizselfie is perfect for valentine's day. nicholas is the owner of north side photography in douglasville, georgia. he does lots of special events and weddings, and this photo is one of his favorite. it's mr. and mrs. bill willets of winston, georgia who nicholas says found each other in their golden years. so, happy valentine's day to them. now, why don't you pick up your cell phone like nicholas and take a selfie of you and your business? send it to yourbusiness@msnbc.com or tweet it to @msnbcyourbiz.

include your name, the name of your business, the location and use #yourbizselfie. thank you so much for joining us today. we would love to hear from you. so, if you have any questions or comments about the show, just e-mail us at yourbusiness@msnbc.com. please go ahead and go to our website, too. it's openforum.com/yourbusiness. we've posted all of the segments from today's show, plus a whole lot more. and you can connect with us on all of our digital and social media platforms as well. we look forward to seeing you next time. until then, i'm jj ramberg, and remember, we make "your business" our business. will your business be ready when growth presents itself? american express open cards can help you take on a new job, or fill a big order

or expand your office and take on whatever comes next. find out how american express cards and services can help prepare you for growth at open.com. they are mothers, daughters, sisters, fathers, sons, and brothers. >> mr. president? mr. president? >> the majority leader. >> senator's impugned the motives and conduct of our colleague from alabama, as warned by the chair. senator warren said "senator sessions has used the awesome power of his office to chill the free exercise of the vote by black citizens." i call the senator to