you're wasting the money for the marketing campaign and doing this stuff. and we don't even like that anymore. >> before you know it, it's gone. that is forever will be. the story of cool. this is an msnbc special series. ♪ cool. elusive. essential. iconic. >> cool is -- >> knowledgeable. authoritative, confidence. >> a confidence a person has in himself. original. >> cool is who you are. it's creative. >> one of those things where you see it, you know it. >> cool is authenticity. full stuff.

>> it's one of the few ways we have of distinguishing ourselves from our parents, and then there's the act of associating one's self with one's peers. that's the kind of judo move that lies at the heart of the foundation of coolness. ♪ >> you can't plan coolness. it just is. whatever it is or isn't, cool is power. harness it, and it'll take you to the top. ♪ >> lead the pack and still be cool? can you have the power to still play the outsider? from the mainstream margins, coolness is a force.

>> i think any leader, the quality of cool has to come through, because, like, that's a mixture. you are giving other human beings to buy in and go in the direction that you want them to go. >> it's a certain swagger. it's how you comport yourself, but it's also how you engage people. >> i'm talking about this, there's no filter here, it's just me to you. >> the coolest people laugh at the people who are not completely true to themselves. when leaders have it, they can revolutionize our culture. what is "it"? >> the word, concept of "cool" come from american jazz culture from the early '40s, and it comes from one man, lester young. the first to say, "i'm cool." he meant, i'm relaxed in this environment, my own style. and all these writers who were jazz fans became obsessed with

it. >> it was a generation trick. you see someone, hi, look away elsewhere, someone somewhere else, it's insane, look back, everything coming in from everywhere, the sound of the jazz. >> winds up crossing over as a word concept. we have "west side story" in 1957, a production then that's cool. ♪ just play it cool boy ♪ real cool >> which goes all the way back to lester young whose idea of cool was that you take your emotions out. lester young's invention of cool was sort of a rebellion without being overtly protesting. there is direct lines from cool that comes out of jazz, comes out of african-american culture and its creation to barack obama. >> no other country on earth is my story even possible.

>> i may be slightly bias here because i worked for the guy, but if you look up the definition of "cool," pretty sure there should be a picture of barack obama, i mean, the guy the just cool. ♪ [ cheers and applause ] ♪ i'm so in love with you >> the powerful thing about the obama campaign in 2008 was everyone counted him out. the people that really fueled the activism on the ground work were kids, were young people. artists like shep ferry. >> thank you very much, everybody. >> just before super tuesday, a portrait appeared to transform obama from senator to symbol. the man behind the message? shepherd ferry, a street artist

flexing his political activism. >> shepherd ferry. i heard it said that the campaign didn't ask you to do the poster. >> yeah. i didn't think the campaign would necessarily want to work with me because i thought that maybe i was too controversial a figure. i come from public enemy, mwa, you know, everybody i'm associated with is more or less an antagonist. i made the image, made half a million stickers and 3 million posters given away. >> all on your own dime? >> yeah. it was, like, what are you doing? that guy is out of the running shortly anyway. why bother? i did it really because i believed in it. that hope poster was, in many ways, trying to speak for a generation, a generation that had eight years of bush, had eight years of war. barack obama became, in many

ways, a symbol, and that poster helped solidify that. >> listening to obama speak, i felt this is a guy who cares deeply about the well-being of the average person in the nation. he's as much a patriot as anyone could be. so to portray him in a deracialized way, in a patriotic way, the hope was it would connect with my audience, but also maybe spill over to a broader audience, but it just did that way beyond what i could have imagined. >> you filled the dam up with all that creativity, that amazing art, and used that poster to, pop, break down the wall with that poster. you captured everything. in one moment. ♪ >> i wanted to show obama could be a president when he first ran because i just wasn't sure that the country had made it that far. i was not sure that the country

was ready for, you know, obama to be president. >> it was just a cool cat who was also very smart, and i think that quality came through every time we saw him speak. we wanted to follow him, and that made obama one of the greatest leaders of my life. there would be plenty of challenges during obama's presidency from senator opposition to tense showdowns over the policies. >> i wouldn't feel comfortable if i didn't have at least one heckling. >> reporter: mostly, obama did not confront, for better or worse, he played it cool. >> he survived eight years of constant attacks on his character, legacy, on his wife, on his family, without losing his cool. the attitude of cool, particularly in the african-american community, is one that embodies the sense of confidence, of calmness, and coolness, and collectiveness even under the worse conditions.

>> you're the first african-american president. there's all this sort of pressure to be a great president, compared to every other president who's been a white male. >> why don't you get a drink with mitch mcconnell, they ask. >> you know, everything's got to be the perfect pitch and tone. >> really? why don't you get a drink with mitch mcconnell. >> you know, you never want to be kind of saying sort of, like, the angry black guy, right. you want to present a sense of level headedness, coolness. >> you're in my house. [ laughter ] >> he was calm. he was laid back. >> he seemed very calm. >> they call him no drama obama. >> obama did a great job using his pop culture cashe to deal with the obstruction he faced. >> if i was him, i'd be mad all the time, but i'm not him.

>> definitely cool. same person in the front like that, handling it with grace. we all got hidden by his coolness, thought everything was all right, and it's not. >> one of the cores most important to obama's presidency was the affordable care act, known as obamacare. when it finally came time to sign people up, there was one small glitch. >> the first 24 hours of the health care law going into effect were a bit rocky. >> the federal website crashed. many state websites struggled. >> our numbers were down. young people were not enrolling. we needed a water cooler moment. >> this was not going to happen with a "meet the press" interview, right? we had to do something very different. there happened to be an extremely popular internet talk show called "between two ferns" with zach gallifinakis. we looked at what to do, reach

young healthy men, and we just went for it. >> my guest today is barack obama. president barack obama. >> good to be with you. >> thanks. >> there was a moment president obama looked around, like, are we really doing this? >> i have to know, what's it like to be the last black president? >> we got out the word with weird jokes. >> okay. let's get this out of the way. what did you come here to plug? >> have you heard of the affordable care act? >> i heard about that, the thing that does not work? >> healthcare.gov works great now. >> the traffic for healthcare.gov shot up because of the video. it was not just creating a water cooler moment, but it was the best internet advertising that any white house has ever done before. and it's a weird "between two ferns" interview.

>> nice. >> nice. >> now, where were we? >> obama's cool came down to more than just temperament. he was tuned into his audience and a new means of reaching them. ♪ >> obama was not the first president to master a medium of his time. ♪ go your own way copd tries to say, "go this way." i say, "i'll go my own way, with anoro." ♪ go your own way once-daily anoro contains two medicines called bronchodilators that work together to significantly improve lung function all day and all night. anoro is not for asthma. it contains a type of medicine that increases risk of death in people with asthma. the risk is unknown in copd. anoro won't replace rescue inhalers for sudden symptoms

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♪ our medium, and now of our presidents, too. he was the first to take advantage of the 21st century soap box, but he was not the first to craft his image. when tv first turned on, the world came crashing into the lives of america. >> it's the work of science. >> nothing would ever be the

same, in our culture or our politics. >> the old ways will not do. >> it's old school. >> tv essentially launches around 1948 and grows and grows and grows throughout the '50s, but the politicians of the '50s are dismissive of television and caters to the print press. it is transformed in the '60s. jfk was very much the first president ready to be on camera. we remember that classic nixon-kennedy debate. one was ready to be on camera, one was not. >> oh, god, i'm on there now. >> reporter: in december 26th, 1960, it was the first ever televised debate. they were virtually tied in the polls. >> camera one, please. >> pressure running high. >> one wider than that.

>> i think i better shave. >> one prepared for the moment his whole life. >> can you hear me now? speaking? about the right tone of voice? >> kennedy had a leg up because his father was a long-term believer in the power of media. his father was a financial expert, a diplomat, and a hollywood mogul. >> he famously says about jack kennedy, we're going to build jack like soap plates. >> what's the most important part of selling a product? the packaging. ♪ >> kennedy is marketed the way you market a movie star, theme song sung by frank sinatra, there's people appealing to him on television -- >> candidates need no introduction. the republican candidate, vice

president richard m. nixon, and the democratic can debt, senator john f. kennedy. >> there's richard nixon on television looking fairly unkempt. >> our medical care for the age is much better handled than it is at the present time. >> at least compared to the physically cool and strategically cool younger guy. >> research has shown that if you watch the debate, you thought kennedy won. if you listened, you thought nixon won. the projection of cool, that complex power and composure won the day, visually. he may have lost on points in terms of the debate, but he won where it counts, which is on image. >> as we move into a medium where the world is not about huge stadium speeches and barn stormers where you go like this and articulate wildly. now it's a camera in your face.

kennedy has the advantage. he understood how a message had to be delivered. cool is in the eye of the beholder. >> i don't know what we do without television. >> more than anything, it was this connotation of youthful ease. they were very adept of creating this notion of a romantic vibe, ideal of what the white house was all about. >> despite the cultivated image, the reality was more complicated. >> the kennedys really had an acute understanding of the importance of a visual. images you see are images of the family playing football, on boats sailing, a healthy, robust perp, when, in fact, he was not. >> the fact is, kennedy had a number of serious illnesses, going back to his youth. he was often in the hospital, sometimes with serious problems.

he had addison's disease, back problems that kept him confined to bed or in a rocking chair, and yet the public sees him young and fit. >> at that time, the popular suit model was called a facts suit. it was a three button natural shoulder suit. jfk switched to a two-button suit, getting rid of the three-button suit. >> that was not necessarily a style thing. it was because of two button suit made it easier for him to wear his back brace. >> after he was first photographed wearing those two button suits, the three-button suit was dead. everybody went out and burned their three button sachs suits and got two button suits. the fact he had an absolutely gorgeous wife was cool enough. forget about the cuff links, you know?

>> i am the man who accompanied her to paris, and i've enjoyed it. >> it was just his family appearing on front pages of newspapers, press secretary talking about how, you know, there's something bad going on, they get another picture of them playing under the president's desk, look at the cute pictures of the kids, and you don't think about the cold war looming and terrible things happening. >> now, we must be ready for a new danger, the atomic bomb. >> october 16th, 1962, as the cold war was heating up, it was revealed that the ussr brought nuclear capable missiles into cuba. >> unmistaken evidence established the fact that a series of offensive missile sites is now in prepare ration on that imprisoned island.

>> so many of his advisers, particularly on the military side, were saying we have to take military action. we have to do something. >> like, let's do something to cuba, push buttons, sends troops in there. literally the world was potentially hours away from nuclear war. >> kennedy's answer to that was more diplomatic than military. >> we will not prematurely or unnecessarily risk the cause of worldwide nuclear war. >> let's lay back a little bit. let's give him some room and see if we can, you know, play this out so that we don't, you know, actually come to blows. >> rather than attack the soviets or invade cuba, he on the other handed a naval blockade to keep the soviets from completing their mission. >> strict quarantine on military equipment is initiated. >> standing firm, calling the soviets' bluff, and it worked.

>> if not for kennedy, the belief was worldwide destruction, but calm leadership delivered us from chaos. >> you know, this guy was just a cool customer, and i think the american people appreciated that about him. he was america's first cool president. ♪ >> in 1963, kennedy's life was tragically cut short, but the jfk mystique lives on. >> he was frozen in time, you know, like amber, and that's what we now have this is idea of him cool because he never got past that. >> kennedy's cool defined the start of the 1960s. it was a turbulent decade that rolled on, his mythology was not the last to be shaped by violence. liberty mutual accident forgiveness means

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the country retreated to an earlier, more familiar model of the commander in chief. >> the folks elected into presidency for the next four elections tended to be older, more experienced folks who had time in washington. >> these were all men who had this kind of leadership experience. they did not need to be cool. they didn't want to be cool. >> but when cool left the white house after kennedy, it helped shape a new kind of leadership from outside the establishment. >> unprecedented prosperity swept across america, the benefits were not for everyone. >> there was this real feeling of anger on the part of many who felt that they, as americans, were not being heard. >> black americans were denied basic rights of full-fledged citizens. by the mid-60s, the tension reached the breaking point.

leaders rolled up against the inequality. some sought justice through peace. >> this is a nonviolence protest. we are depending on moral and spiritual forces. >> others, more radical measures. >> we need an organization ready and willing to take action by any means necessary. >> cool is not just how you act, but how you are. i mean, it's what you say and it's what you do. >> the revolution will not be televised. >> it's always cool to stand up for yourself, people who do it on a big stage sacrifice a lot. >> the revolution will not be televised. will not be televise. the revolution will not. >> genocide. >> the man who fought against violence is by violence destroyed. destroyed by an assassin's bullet in memphis, tennessee. >> when you see folks doing this work be assassinated, that is the sort of thing that compels more people to be involved.

>> one movement there to capture the deep anger and dissatisfaction. >> negros here are frustrated by the integration and democratic party and tried to form an all-black third party, the black panthers. the slogan is "black power." >> the official purpose was to deal with police brutality, a major problem in california in the 1960s. >> the black panthers patrolled the streets of oakland, monitoring police behavior. they asserted their right to self-defense, saying some white people took it to threat. >> in america, the police are there meant to lord out welfare or for our security and safety, but they are there to contain us, to brutalize, and murder us. >> when college students are putting together the black panther party for self-defense,

they draw on a rich history of resentment through oppression through civil rights and black policy. ♪ >> we're tell you how to act big on a tactical matter and defend black people in the black community. you became hip now. >> young people are drawn to the black panther party, drawn to the uniforms and rhetoric and leaders who are handsome, charismatic, well-spoken, and, really, operating in the tradition unlike anything anyone has seen up until that point. ♪ >> the black panthers scared the hell of all americans at any given time, and that's never unrelated to cool. >> what king represented was a very polished and buttoned up type of black cool, and what the

black panthers represented was a different kind of a static cool. this was a cool that had more to do with celebrating the urban esthetic. >> cute. i was very young at the time. i say around 14, 15, and that's where i really got started getting my first awakening as to what was going on politically. i became the first female recruit to walk and i asked to join. newton and bobby decided we need something to distinguish us between everybody else and that's when the letter jackets came, wearing the berets. that's why mine is here today, and so that became the uniform. >> it was just this strong sense of identity reflected through the clothes, saying black is beautiful, wearing the color black, emphasizing the negroness of our hair, by wearing this afro hair style.

>> a unifying force for us. we represented something, and we had rules and laws about wearing those clothes like, if you were wearing these uniforms, you're a servant of the people. >> they incorporate elements of black culture, an affirmation of the dignity of black humanity, and in the process, what they do is signal to the world as james brown sung, "i'm black and i'm proud." >> what was cool for us then was to look more in line with what we really are, and that is african-american people, and so it was all about style. it hadn't been created yet so we created it. >> black panther's got the equation right. confident leadership matched with the look that amplified their message. they got young people's

attention. to the establishment, black panther party was a national men menace. >> there's no progress in america without respect for law. >> hoover, the director of the fbi, ended up designating the panthers one of the major threats to the internal security of the united states of america. in the crackdown that followed. the panther's revolutionary image and message was met with force. >> we started seeing people get arrested. we found several of our members murdered. for us who defended our very lives, we dared define who we are, we're a threat? >> but that determination to define themselves created a legacy. for those outside mainstream power, those very much inside it.

>> okay, ladies. >> that super bowl presentation, it brought me to tears to see that. they had berets, they had style, they had the dress. it made such a powerful statement that they remembered us. >> beyonce, the world's biggest pop icon revived the spirit of the panthers on a massive stage. >> with her celebrity power, she punched some americans. much like mohamed ali did decades ago.

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police say a woman exposed to a nerve agent in southern england has died. police say she was exposed to novichok. the same type of nerve agent used to poison a former russian spy and his daughter in march. now back to "the story of cool." ♪ new kind of cool emerged in 1960s america, the counter culture cool. it was a time of empowerment. people who may never considered speaking out found a voice and put it to use. the coolness of protest, leaders spoke with avengeance. >> they can't keep up with me! i knew a man so fast, slow motion cameras tape it to speed. >> he's my favorite human being i've ever watched. >> i am the greatest. >> not only knowing exactly who he was, but he was willing to share who he was with the world, what we believed in, what he

cared about. >> 15 times i have told the round he's going down, and this is no different. fall in eight, and proves i'm great, and if he keeps talking jabs, i'm going to cut it to five. >> on february 25th, 1964, cash clay defeats lee, becoming heavy weight champion of the world. it was a stunning upset. he was 22 years old. that catapulted him to instant celebrity. two days later, clay shocked the world again. he announced he was joining the nation of islam. >> why do you insist on being called mohamed ali. clay is my slave name. i'm no longer a slave. >> just finding his fame, he risked his livelihood to stand up for his beliefs. >> we came in chains. we did not volunteer.

yet, today, the fact remains we're still held captive here. >> proving he could as steel out of the ring as any. >> we see a white with blond hair, blue eyes, they must be in the kitchen preparing the meals at home. >> ali's defiant stand against racial injustice came at a time when he reached the pinnacle of his success. he chose that moment to thumb his nose at the injustice he saw deeply engranged in american culture. >> the popularity was tested again and everything went sky high. >> more americans died in south vietnam than any otherwise previous week of the war. >> he was drafted by the u.s. army to fight an escalating vietnam war. instead, he went head-to-head with the united states government. on april 28th, 1967, he became a conscientious objector.

>> there's a lot of difference fighting in the rain and going to war in vietnam. the intention is to kill, kill, kill, kill, and continue to kill innocent people. >> he knew that that could very well be a career ending moment. >> ladies and gentlemen, mr. ali has just refused to be inducted into the united states armed forces. >> ally was immediately stripped of his title by the world boxing association and faces federal prosecution and possible five-year prison sentence. >> that stance got him arrested and convicted. >> never been arrested, never seen a jail, just something new here. >> but it far from tarnished his name. his willingness to go there for his beliefs solidified him as an icon. >> it resinates with young whites against the war in vietnam, and ali becomes an

icon, willing, despite this opportunity, chooses to use his voice to speak out against that injustice at great costs. >> ali was the baddest human being walking the face of the earth. he was the heavy weight champ. he had money, everything, but he was more than willing to open up and share with the world who he was, what he cared about, even if it meant being stripped of the greatest title and thing he dreamt of being his whole life, heavy weight champion of the world. >> the fact he was such a globally recognized athlete, really sort of created a new paradigm for what athletes and what stars could do. >> the impact of the vietnam war movement continued to grow. so did ali's cool factor. >> the coolest people always had something to say. >> you love them because they have the courage and they have the confidence to say what's on their minds no matter where

their career may end up, so, you know, you got to salute the cool people that have always spoke out. >> ali turned star power into political power. a rebrand that repeated itself again and again. >> darling. >> hello. >> sally, i want you to meet van johnson. >> thank you. how are you doing? >> good. because they've chosen the industry leader. subaru outback holds its value better than any other vehicle in its class, according to alg. better than rav4. better than grand cherokee. better than edge. make every adventure a happy one with subaru outback. get 0% apr financing on the 2018 subaru outback. well, esurance makes finding the right coverage easy. in fact, drivers who switched from geico to esurance saved an average of $412. that's auto and home insurance for the modern world.

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i shall resign the presidency effective at noon tomorrow. >> united states of america will not yield to international terrorism or to blackmail. ♪ >> it is the worst downturn on record. >> end of the 1970s, americans

were fed up with politics as usual. war, scandal, turmoil left the country ready for a change. >> everybody's just kinds of tired. they are tired of the war in vietnam. they are tired of economic difficulties. they are tired of generational conflicts. they are tired of the culture changing. often camming from the margins of society. >> many yearned for a simpler time, a time of strength, of values, of heros. >> what will you doing in here? >> now, that's a silly question. >> reagan was what americans wanted when they were tired of cool or fearful of cool. he was sort of the antedote to the political manifestation of cool, which was the counter culture movement. >> ronald reagan really capitalizes on this mood, kind of riding and emerging

anti-government, anti-tax, culture backlash movement, and this is the sense of frustration that's propelling reagan, ultimately, to the white house. >> when he took the highest office in the land in 1981, reagan's first path was to brighten the bleak picture of america. he turned back the clock to a more prosperous era. >> that budget is more than a long list of numbers of. it is part of a careful, long-term plan to make america strong again after too many years of neglect and mistakes. >> he sold the idea that prosperity and economic fruitfulness, itself, was very cool. >> probably reagan's most important and lasting achievement was what everybody came to call reaganomy. as reagan said, when i was in hollywood and film so many pictures a year, i stopped at

one point because the money would go to the government. the theory said if you cut taxes, people work more and be more productive and generate more money for the economy as a whole. >> and so during the 1980s when there was this kind of drum beat for, you know, money, power, greed, ronald reagan policies fed into that. >> reagan comes along and says materialism is good, or as said in wall street -- >> greed, for lack of a better word, is good. >> reagan's policies put the pursuit of wealth front and center. promising a burnt out nation a new way forward. >> they came from leadership or the lack of it that we have today in washington, d.c. it is time for a change. >> his image was a throwback to a fantasy past, straight out of an old western. ♪

>> he is a hollywood cowboy, and he is riding in to actually bring back our belief in the greatness of america. >> jfk was the first tv president -- >> i had a pitch on the way to the plate. >> reagan was our first hollywood president. taking a knack for drama from the big screen to the white house. >> must be nice for a man who spent a lifetime starting out -- >> the guy was an actor. this guy spent his whole life and career in front of the camera captivating audiences. >> it's almost an element of hollywood escapism in the picture he's trying to paint. >> it's morning again in america, and under the leadership of president reagan, our country's brighter and better. >> ronald reagan does load up

his speeches with an imagery and whole world view that seems to come out of an old mgm film. >> we, as americans, have the capacity now as we've had in the past to do whatever needs to be done to preserve this last and done to preserve this last and greatest bastian of freedom. >> his staff would say when they were trying to brief him that they would run lines with him. they call him the great communicator. he didn't just communicate well. he directed well. he wrote the scene well and then he performed the scene well. >> some of his great lines come from movies. there is a debate in 1980. >> is this on? >> where he grabs the microphone and says -- >> i am paying for this microphone. >> because he's being denied the chance to speak. it actually came from spencer

tracy's state of the union. >> don't you shut me off when i'm paying for this broadcast. >> well, reagan, you really had a sense of power from him. one of my favorite reagan moments was when he first got together with mikhail gorbachev. gorbachev knew reagan was an adversary. but when the meeting broke up, reagan had totally charmed gorbachev. it was clear. i have a picture of gorbachev looking up at reagan like kind of with awe and admiration. reagan was playing the role of his lifetime which was to be president of the united states. >> mr. gorbachev, tear down this wall. >> reagan's lasting image would be of strength, grit, and the conservative cool that would inspire future generations. >> he made it cool to be

republican, which, you know, growing up was not the easiest thing in the world to be. so, yeah, he has a special place for a lot of us. >> like lee did before him, reagan changed the story of cool in his time. but the pendulum of leadership always swings back and forth. where will it come from next is anybody's guess. i've been making blades here at gillette for 20 years. there's a lot of innovation that goes into making america's #1 shave. precision machinery and high-quality materials from around the world. nobody else even comes close.

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looking back or looking forward, rising from the center or emerging from the margins, leadership, like cool, is hard to pin down. still, there is one place that's been trying to teach it for over 200 years, the u.s. military academy at westpoint. >> i think it is important for them to understand or believe

that my leader is competent. my leader is professional. my leader is someone who knows what they're doing, and somebody who is not going to lose their head when things go bad. to maintain that coolness, i think it's something that people look for in their leader. ♪ ♪ >> for the cadets who make it here, standing for something is the first step. >> rest. the majority of people from my high school didn't go military. it wasn't perceived as cool. they wanted to be famous, go to l.a. i thought it was cool to join the army to fight for something that's worthwhile. >> it isn't cool in certain people's eyes. it's a real gut check, what matters to you, what really pushes you. when you have somebody that really tries to do the right thing regardless of who is watching or whether or not at the moment it's the cool thing to do. >> procession is everything in the army. it comes down to when you show

up if your uniform is perfectly squared away and how you do on the first day of p.t. >> perception is reality when it comes to your role as a leader. if you're perceived as being somebody who cares, perived as somebody who is strong and capable, then you are. >> go, go, go! >> and you keep up the perception. even if you're not, you have to fake the funk until you become that individual. >> good job. bring it in. >> here, leadership is an academic pursuit. out there, it's a matter of life and death. >> as much as i mess up here, we're all going to go back to the mess hall. there's no real enemy. but knowing that i'll deploy and there's going to be bullets firing in the other direction, i need to be on top of my game and show my soldiers, my peers i'm going to get them out safe. >> responsibility, heart, integrity. they're the qualities that many

leaders strive for. at westpoint and everywhere else. >> cool leadership is about the keyword, leader. at a time when everyone is going that way and you need them to go this way because it's the right way to go. >> each leader is a product of their time and, in turn, shapes they're era. kennedy gave us our first images of a cool leader. "black panther"s fought the power and found their own. muhammad ali showed us how fearless a leader must be. reagan taught us retro cool. and obama showed us that leaders can rise up against all odds. >> tonight it's my turn to say thanks. every american who lived and breathed the hard work of change, you did change the world. >> so, now what? >> the avenues to political leadership seem more unpredictable than ever.

we've gone from a leadership style where we look up to our president, to a more populistic ethos where we want to see the president as one of us. >> we're going to bring the united states of america back. >> donald trump in many ways, it was his familiarity to the american people achieved through his years on television that i think enabled his success. the way of seizing the nation's attention in ways that might be more direct and more immediate than working up the traditional political ladder. >> it would really be that trump is the most entertaining president in history potentially, because he understands that all people really want in these days of short attention spans is to keep people constantly stimulated. we love entertainment so much. it changes our journalism and, yes, it changes our politics. so, is it conceivable that

future presidents will be more entertainers than they will be politicians? absolutely. ♪ ♪ /s ♪ ♪ this is a tragedy on top of a tragedy now. >> it happened so quickly. their parents in the backyard spa. their mom in trouble. >> my dad just panicked. >> a sudden slip, a fatal fall. >> you're losing your mother. you're watching her go right in front of you. >> someone else was watching her, too. a curious neighbor just moments beforene