aughs) the serta icomfort hybrid mattress. not just sorta comfortable, serta comfortable. save up to $600 on select serta icomfort sets at the memorial day instant savings event. . good morning. and welcome to a special taped hour of "morning joe" on this memorial day. with us this morning, we have msnbc contributor mike barnacle, republican strategist and msnbc political analyst susan dell pur see yo, u.s. army veteran and host of angry americans, paul ricough, co-host of "morning joe" first look, yasmin and historian, author of "the soul of america" and professor of the presidency at vanderbilt university, jon meacham, an nbc news and msnbc contributor, along with willie and me.

willie, since this is on tape, you know, since this is a taped special hour i can't ask you how your barbecue was but must have been amazing. >> it was. richard haass' grilling tips from his book "the world in disarray" second half of the book. >> i use it. >> i wore my apron it. >> was great. how about you? >> oh, wonderful. i wore "the world in disarray" apron and did not cook the piggy, didn't eat the piggy or live chickens. we made live food. all healthy, all vegan. >> happy memorial day. >> so we all hope you enjoyed memorial day as well. our viewers. and i want to start off with jon meacham with a historical look at this day. remind us what this day is really about. >> well, it's really about the people who gave in lincoln's phrase at gettysburg the last full measure of devotion. the people who because of the

exo againsies of history, found themselves on the front lines fighting and either for ideas or defending ideas. they gave their lives. generally younger people, which is an ancient reality. if you read, it's about the flower of youth being killed and the great dramas of war. these are the people we were supposed to pause and ponder, who stood on the wall, who stood on the point, and made it possible for all of us to have these endless debates and these endless disputes that we have all the time, which is actually as depleting as it may feel, as disspiriting as the current political moment is, my god, think about the alternative. the people we commemorate are the people who made argument and democracy possible and we owe

them everything. >> mike barnacle, before you take it to a next panelist, i want to ask you what your reflections are during this time in terms of our attitudes in america, our knowledge and our understanding of people who serve in the military, who serve multiple tours of duty, who have taken part in wars on behalf of this country, and also, are being deployed by this president by let's say maybe perhaps controversial means in terms of their deployments at southern border for caravans that are coming in. it's a convoluting time, is it not? >> mika, because of my age, my background, my family history, there's a certain sadness with me about memorial day. because you think of the word memorial and part of that word incorporates memory. and with all the tools we have

today, with snapchat and twitter and our smartphones, they're incredible instrument but they've caused a loss of memory in america, memory about who we are and who we've been. memorial day used to be may 30th. and memorial day used to be a time that was not just the start of summer, it was the time when nearly everyone remembered the fallen because nearly everyone in this country had been touched by the fallen on the street where they lived, in the parish where they belonged, in the clubs that they joined, in just the people they knew. they had either lost a member of their own family or knew someone on the block who had been lost. multiple members of the -- of people on the block. that's gone. we now live in a 1% world where less than 1% of people serve in

our military and the impact on them and their families is pretty much off to the sidelines. that's the sadness. >> and paul, i would love for you to reflect on what mike barnacle just said and also, given the work that you have done, how you're feeling about the way the military perhaps is beings used by this presidency? does it really match their role in history? >> i think sadly that's right, mika, but as a starting point, memorial day still can be a time where we come together as a nation and it's a time when we're so divided -- >> say thank you. >> one minute on the moment of silence observed at 3:00 local time everywhere in america, take one minute and reflect on someone that you know that has died or even if you don't know someone who has died, someone that has died on your behalf to give you the opportunity to have a barbecue or go to the beach or even if you're at work take one minute to reflect on what this

means. i think it's actually an opportunity for us to reinvigorate what patriotism means. an inspiring generation that served overseas and we take inspiration from the ones that came before us and i think that can be kind of a silver lining in the sadness, looking at the fact that three post-911 veterans are running for party. that can be a sign of inspiration. we have to remember we are profoundly disconnected. most of america is going to the beach or going to work and our troops are overseas or remembering their friends at a cemetery. it's a time of deep disconnect and forever war where there's no real political or social accountability. people keep going over and over again. because of the authorization we can go to war forever and any blank check the president wants. we have to put it in context and we're on a potentially new war with iran and ask hard questions and that's a good way to honor people who have died. >> you have lived the story of the 9/11 generation of veterans

and those who died in iraq and afghanistan, in new york city on september 11th, at ground zero, making rescues and helping people get out from under there, signed up, went to iraq, fought, came back, spent more than a decade fighting at iava for veterans of those wars. what are your thoughts about the brothers and sisters who you didn't get a chance to fight for, the ones who were lost in iraq, the ones lost in afghanistan, this most recent generation of the fallen? >> they're my friends and i think that's what kind of hits me the hardest, they're not just people i see on tv, not just names i read in a paper. they're my friends. guys like ed, he was 28 years old from nebraska, one of the nicest guys i met and he got killed by an rpg in fallujah. i want people to remember ed was a great american a great guy, he was a great son. you know, that's what i want. i want people to remember he shouldn't be forgotten and neither should all the other folks and think what ed would want and i would want is people to recommit to the folks still

living, includes people facing suicide, includes the people that are facing burn pits and toxin exposures, i get into this is in my podcast where we talk about what folks are facing and underserved. it's an opportunity, the whole conversation today is an opportunity to bring us together, have the barbecue, enjoy the hell out of it, but also remember why we have it. >> what about talking about the issues that face veterans right now, once they've returned from service? the men and women who have put their lives on the line for the country returning have ptsd, high levels of suicide and cancer and talk about that on this type of day, do you feel like this government is serving them to the full extent they should be? >> no. i think you can't have this conversation without talking about the president. he's the commander in chief. he sets the tone. i think what he's done especially in the last two years has politicized the military in a way we've never seen, whether the fourth of july parade, troops on the border, we are now in a political -- political chew toy, pulled in either direction.

the president uses you as a political shield and that's bad. he's not listening to military counsel. general mattis left as secretary of defense, our senior military leader, because the president didn't listen to him. now we have folks running our wars enacting secretary of defense shanahan, hasn't been senate approved, bolton hasn't been senate approved. is where the voice of our troops. that's what i want to know on all these issues we need people who are publicly vetted, known by the public and vetted. and that starts with the president. >> you talked about president who never served his country. one thing that we have now in this last -- as a result of the last election, red, white and blue wave, more people coming back as veterans and now continuing to serve their country in congress. can you get into what they offer and maybe why their leadership is so critical now? >> yeah. i've called it the camouflage wave. they come from both parties, about 100 that came in the new wave in congress. what they most of all represent

is effectiveness and patriotism and hopefully a practical approach to governing where they put their country ahead of their party. we've seen that, for example, on burn pits. republicans and democrats like brian mast on the republican side and tulsi gabbard come together because they want to take care of their fellow troops. that's an example. maybe they can bring light to all this heat in washington and try to move us forward as a country, especially as other generations have. think about the world war ii generation, bob dole and frank lawsuitenburg working together maybe they can bring us inspiration. >> jon meacham, the sacrifice of military men and women are put in our face front and center, memorial day and coming up soon here on june the 6th which will be the 75th anniversary of d-day or go walk through washington, d.c., and you encounter the 58,000 names on the wall of vietnam memorial, those are moments where it rushes over you the commitment people have made, the sacrifice people have made for the country, but it feels

like those are just spurts. how do we stay connected to our history and how do we make sure our children in the next generations understand what's gone in, going all the way back to the revolution, to making this country and to keeping this country together? >> well it goes back to something mike was saying. it's about memory. you know, the central command at the center of several of the great religious traditions, christianity, do this in remembrance of me, judaism, from the song of moses, remember the days of old, remember the years of many generations, ask thai fathers and they will tell thee, ask the elders and they will show thee. human instinct, thinking about it last week, we lost herman woke, the great novelist who wrote a lot, but "the winds of war" and "war and remembrance" i think i'm right that last line of "war and remembrance," thousands upon thousands of pages into this narrative, he wrote, the beginning of the end

of war lies in remembrance. i would suggest that the beginning of wisdom lies in remembrance. remembering what we got right, remembering what we got wrong. if you walk on the mall in washington, you have monuments, both the world war ii monument and the vietnam monument, two very different conflicts and we shouldn't lose that. we should not overly sentimentalize the past. these were controversial wars in real time. we forget that we didn't declare war on germany until germany declared war on us. five days after pearl harbor. we were an isolationist country heading into the great cataclysm of the middle of the 20th century. vietnam divide --? some ways -- in some ways divides us there, the conflict there. understanding the panoply of history and remembering the debates we v the debates on the -- the newspapers and now

digitally and television and congress, remembering that there is a human cost to this. this is not paintball. there are people in iraq and afghanistan and all the forward places who are actually giving their lives. our words have consequences. >> i would love to ask you more about that, jon, and i also think mike barnicle would have a thing or two to say about this, didn't it used to be that everybody had a stake in the war? everybody served. evds now it appears we have people who have served in iraq and afghanistan who are now running for president and who are bringing their service to washington, which we appreciate, but there seems to be such a disparity between those who choose to join and serve and those who often have the power and the ability to talk about it? >> well, that's the great story

of vietnam. world war ii was far more commonly shared and led to a peace time or a cold war draft where one of the reasons we're so divided right now, i would argue, is that we don't know each other very well. we live in -- >> that's correct. >> we live in very secure silos and so you have to look back and think, what was that. my old boss charlie peters, has written a lot about this and thought about it. john kennedy, when he was on pt 109, was on there with a plumber from the bronx, a truck driver from iowa. people that john kennedy would never have encountered as the sion of massachusetts immigrant family and yet he understood, because he served with them, he understood that people were more complex and he knew, they knew

each other. again, i don't want to be nostalgic about it. then you cut to vietnam and you have people getting their way out. remember the great john fogerty song "fortunate son." there were people who could buy their way out. fogerty wrote that song because he was watching julie nixon marrying david eisenhauer. he realized eisenhower wouldn't be affected by this. that was the ambient reality of the time. my own family story is fairly representative. my -- both my grand fathers fought in the second world war, my father fought in vietnam and i didn't serve. that's a fairly common story. >> yeah. as we mark this very important day, memorial day, a major milestone has been reached at west point. this year the u.s. military academy graduated a record-setting number of african-american women cadets.

nbc news correspondent morgan radford has the story. >> reporter: it's a class photo gone viral. 34 black female cadets, standing on the stairs of west point academy, part of the most diverse class in the school's history. how does it feel to be a part of that history? >> it was just a very overwhelming feeling to see all of our sisters, us just standing there in solidarity. >> reporter: the women have formed a sisterhood that's a support system. with more than 900 students in their graduating class, black women make up less than 4%. >> it hasn't always been pretty. >> when you say it hasn't always been pretty, what do you mean? >> there are some moments here where you feel like, oh, am i worthy? do i deserve to be here? >> i definitely struggled sometimes because sometimes i would be like the only woman of color or even women in general in my -- in one of my classes. >> every time i step into a new class i count and i'm like it's just me today. >> reporter: something their classmates also want to change.

>> sent the message that we need different perspectives. >> that's what makes us better cadets and leaders. >> reporter: leaders for the next generation. >> what do you hope other little girls who are watching you graduate take away from seeing you here? >> i hope those girls can see themselves in us. i want women to be soldiers. i want these little black girls to say, hey, i can do it too. i have the strength to defy the odds which is what we did, we defied the odds. >> reporter: morgan radford, nbc news, west point, new york. >> i have chills. paul, final thoughts from you this morning? >> i think it's all about the future, right. the proper way to honor the people who have gone before us is to commit to the future and, you know, mix -- war is the extension of politics by other means so get involved, whether it's voting, you know, supporting a candidate, if you want to honor the people that came before us you have to be involved in our democracy and make it better. mark twain said i love my country always and my government

when it doesn't deserve it. if you think this government doesn't deserve it right now, get involved. >> at very least, take that one moment today to make a prayer and say thank you. memorial day is often considered the unofficial start of summer and this hour, we have summer reading for you, including the untold story of the american spy who helped win world war ii, how one woman talked her way behind enemy lines and changed the course of history. we will speak to that author. plus, pivot to the future. a new playbook helps us discover value in a disrupted world. we all know there's plenty of that right now. we'll talk about that. you're watching "morning joe." we'll be right back. ." we'll be right back. ♪ ♪ this simple banana peel represents a bold idea: a way to create energy from household trash. it not only saves about 80% in carbon emissions... it helps reduce landfill waste.

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. during world war ii, they called her the most dangerous of

the allied spies, not many know about virginia hall, one of the greatest spies in u.s. history, born into a wealthy family in baltimore, hall was reject from the foreign service because she was a woman and had a prosthetic leg. however, during world war ii she would work as an ambulance driver for the french army before joining the soe, a british spy division, going behind enemy lies in occupied france. hall's face covered wanted posters throughout europe as she ki quickly established networks of spies to blow up bridges, track german troop movements and trained armed guerrilla fighters. her intelligence is credited with the americans trap german forces west of paris and helping lay the foundation for the allied liberation of france. joining us now is author sonya personnel, her book "a woman of no importance, the untold story

of the american spy who helped win world war ii" which takes a closer look at hall's life. >> great to have you here. congratulations on the book. we said this is screaming for a movie, they've already optioned the movie. of course they have because the story is so remarkable. tell us more about virginia. she comes from a wealthy family in baltimore. how did she find herself in france before america had entered the second world war? >> she was always an adventurist, a tomboy growing up. she went into high school with an unusual bracelet, because it was made of live snakes. she had an unusual spirit. she wasn't just going to sit around and marry the local boy. she wanted to be an ambassador ant it didn't work out. she lost her leg in a hunting accident but she was determined that would not hold her back. it gave her the resolve and determination so she volunteered to drive ambulances on front line -- >> for the french army. >> for the french army.

no one else would take her. she was under german bombardment, bombings, machine gunfire, and kept going and finally france capitulated, she was immobilized and instead of going home and having a quiet life she volunteered for the s.o.e. and went behind enemy lines. this is 80 years ago. we talk about women going on the front line now, she was behind enemy lines 80 years ago. >> she's 35 years old f i have my information correct, a desk clerk, effectively, and dropped into occupied france to follow german troop movements. how did she find herself in that position? >> britain was absolutely short of anyone who was prepared to do this. i'm not sure i would volunteer, frankly. there was no backup. there was very little training. she was told how to pick locks by a burglar and replace dust on a surface if you remove something and how to creep up to a house, but really they didn't know quite what they were doing. she was pioneering a whole new

form of espionage. kind of mixed with being a special forces member. she went in to france, britain was in the end very happy to have her, no one else would do it. >> how did she get into france? >> she went undercover as an american journalist. >> wow. >> so that's what she -- she sent some articles to the "new york post." that was her cover. but she would sometimes have four different disguises in a day. she would change her hair, put little rubber slivers in her cheeks to puff out her face, change her glasses or hat and she would be all this time setting up networks. >> did she speak french? >> she spoke french with a heavy accent which meant she couldn't ever be completely undercover on her first mission. that changed later. >> she had two things working against her, she was a woman and disabled as well. these are two things during that time that would have relegated her to the background. how did she drive through that bias? >> i think war in some ways,

strange way, is a liberation. it was just a case of desperation. no one else would do it. and initially they thought perhaps also her disability might help her cover. who would expect a one-legged woman to be an absolutely -- a spy. >> so we've -- she wasn't just a curiosity. it's just not -- it's an interesting story, because she was a woman who had one leg. she was an amazing spy who you argue in the book helped pave the way for the liberation of paris. >> at this point, the allies had no intelligence, no spy network in france. she rescued it and quite an official document here from extinction. she was described as almost embarrassingly successful. other sdroumtsz said at least half allied operations at this point, spy operations at this point in france, were down to her. she was exceptional. >> take the next question, but doesn't it sound like a lot of no, she got in her life, pushed her more extreme direction of

her dreams? >> yeah. and that's what i keep thinking about, especially considering the fact of where she came from, what was it, what was it wnt her? i'm wondering if this is a part of the reason you wrote the book in the first place, what drove her through every no, she got along the way? >> i'm always interested in motivation. why would you put your life on the line. she was given at a 50/50 chance of survival at best. we talked about her being adventure rist, after she lost her leg, got gangrene, leg had to be cut off below the knee, she was only 27, she was told her life was over. it was going to be quite a confined narrow line from then on. she was no way going to accept that. she wanted to prove what she could still do, not what she could no longer do. i think that is what drove her on every day and, obviously, that desire to see france free again and defeat fascism. >> what a great story "a woman

of no importance, the untold story of an american spy who helped win world war ii." thank you very much for coming on. and "morning joe" will be back in a moment. a moment. through the at&t network, edge-to-edge intelligence gives you the power to see every corner of your growing business. from finding out what's selling best... to managing your fleet... to collaborating remotely with your teams. giving you a nice big edge over your competition. that's the power of edge-to-edge intelligence.

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you've heard this many times there are people who say we, with regard to the cia, are waging a secret war, with an invisible government? >> we are obviously engaged in many facets of what is generally called the cold war, which the communist policies forced upon us. no use denying that. that's a fact of life. >> do we have an application of morality than they don't. >> far more, yes. >> can you talk on that subject? >> as far as i know we don't engage in assassinations and kidnappings and things of that kind. as far as i know we never have. >> that was cia director alan dullest in 1965 denying that cia was in league with professional killers. a new book documents how the

united states employed a criminal syndicate in an effort to kill the president of cuba. joining us now, best-selling author and investigative journalist thomas mayer, his book "mafia spies, the inside story of the cia, gangsters, jfk, and castro." good to have you. >> what a tangled web we weave in our government. >> sure was. >> we -- very tangled web with the mob. talk about it. >> it's the first time that america got involved with the assassination business. the cia recruited two gangsters johnny rozell, the mob guy in los angeles, hollywood and las vegas, and sam gene, the top mobster. this book is kind of like combing two flavors. it's spy and the mafia at its height. they were recruited, these two gangsters, to go kill fidel castro. >> who recruited them? >> the cia. >> what year.

>> about 1960 that it happened. and alan dullest, who we just saw, flat out lying on nationwide television, this was a super secret mission. this is where we went when spying went from intelligence gathering to covert where we want to affect things by killing castro. he was perceived as such a danger, not only in cuba, but throughout latin america, that the decision was made to kill him. >> so talk about the kennedy connection. obviously a lot of connection between the kennedys and gene and kana. >> there sure is. with gene one of the more intriguing things, jfk was having an affair with a woman who was also having an affair with gene kana at the same time. when we talk about this, these days, the mob actually was manipulating this young woman to get the goods, if you will, on

the kennedys so they wouldn't go after the mob. you know, all these things are played out in fbi files. >> right. mafia spy, the title of the book could be the never-ending story because the linkage between johnny and sam, both whom get whacked, the kennedy assassination, the questions still linger. my question in the course of living this book as you reported and wrote this book, do you think there is a truth out there that the american public does not know and might never know? >> well, you know, fidel castro died at age 90 and you say, well, if there's all these cia attempts to kill him, how did he avoid getting killed? one of the things i found out, you know, a lot of these jfk assassination papers came out in the last few years, when president trump allowed them, and when you look at those papers, you can see the way in which castro put a spy system

that was -- he was trained by the russians and had a lot of informants in florida and so castro often knew in advance where there was going to be attacks on him, and that was one of the most intriguing things about him. of course right now when we talk about khashoggi and the russians in ukraine, the question about the open-endedness of assassination, what are the rules for the united states with assassination? i think this book really underlines what happens when things get out of control. this was america's first foray into the assassination business. i think it's something that really speaks to us right now. >> from the papers that you've seen that were recently unearthed did you draw any lines between the possibility of a castro plot with the assassination of jfk or a mob

plot, because they had been betrayed because bobbie went after them. >> well, you know, this is the only conspiracy that the cia has actually said yes, we actually did it. what we saw in that clip with dullest, in 2007, finally, the cia said, dullest actually authorized this. so johnny rozelle, one of the characters, he coughs up that he was involved with the castro conspiracy, and he -- they find out his real identity. rozelle is not his real name. he tells the feds, don't deport me back to italy if i can tell you something about jfk's assassination. it's right at that moment that he gets killed. >> oh, my lord. >> he says, i got some information on the kennedy assassination and he dies. >> right. right. exactly. and he kind of knew that he was going to get whacked. there's another guy who is like the last man standing, literally

the name of the last chapter, santo traficante and he goes to dinner with him, traficante's wife, rozelle and his sister and nephew and he's pleading for his life basically. of course two weeks later, johnny is dead. >> gone. >> he's in a barrel and comes bubbling up in the bay right near the fountainebleu hotel, where the original conspiracy began. >> okay. >> holy cow. >> the book is "mafia spies the inside story of the cia, gangsters, jfk and castro." thomas mayor, thank you so much. >> thanks so much. >> thanks so much. >> "morning joe" is back in a moment. morning joe" is ck in a moment this is anne marie peebles

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several initiatives to spur 5g network growth in the u.s. with the president emphatically stating, quote, the race to 5g is on and america must win. our next guest argues that most companies don't even realize how revolutionary 5g will be. a perfect example of how new technology is coming too fast for conventional business to keep up. he puts forth this argument in his brand new book entitled "pivot to the future, discovering value and creating growth in a disrupted world." omar abash joins us now, group chief executive of accenture's communications media and technology operating group and it is great to have you on. so just how revolutionary will it be? what is it that businesses don't understand? >> well, 5g i think most people get that it's about faster networks, but actually it will turn out to be a lot more than that and envisioning all the uses it will be put to how we

work and live will be harder. when you talk to executives today they will tell you they can't imagine what uses are and need help figuring it out. when you think about applications from autonomous cars all wait through the complete revolution in health care, we expect to see very major changes coming down the line? how far off is it? >> obviously it varies by country but say in the five to ten-year time period this will become prevalent all over place. >> one of the problems with 5g, it's in certain areas, doesn't reach rural areas, doesn't reach some urban centers, slows down kids doing research and hospitals, how do we make sure everyone takes advantage of 5g? >> so the questions that i get from ceos talking about this is actually how to create the right incentive regime for them to make the investments. it costs a lot of money to deploy 5g networks. in european countries, for example, you have subscale, smaller ones with price regulations so making the case

for them is harder. in the u.s. you have three or four larger telecos who have the wherewithal to do that. i expect to see deployments in the u.s. ahead of other countries. >> so 5g, in its initial inception is going to change banking, hospitalizations, whatever, five ten years away, do you think? >> obviously it will vary depending on specific applications. the trick, though, for every business leader is to figure out how can i work out how to pivot the investments i have in today's business now, and move using innovation, financial resource allocation and people, into a new set of scenarios that actually serve consumers' needs in the future. >> so i get the top of the house is well aware of 5g. lots of companies are aware of the potential impact of 5g. what about educating the workforce how to deal with 5g, how to make it work? >> so one of the major areas that we focus on in our book is,

that, you know, while ceos recognize that they need to move their business over time from what the core business was to a new business in the future, they have to bring their people with them. and the old logic that says hey, i'm going to ditch this set of people who are no longer relevant and find a new set of people we think no longer applies. it's not possible. those new people don't exist. you have to reskill your work force. there needs to be a new compact between employees and employers to make employees to learn the skills and make them relevant in the future. you see examples for randall stephenson at at&t where they're investing in network engineering skills and software engineering skills with their people to be more relevant going forward in the future. >> one of the central questions of our time as you know very well is around the question of what does technology mean for jobs that have been there for generations and do automation and robots and all the rest mean that those people lose their jobs? you write in the book about accenture, the company where you work, automating but also

retaining those jobs. how do you do that and how does that apply to other companies? >> thank you for the question. as you said, it's super personal to us. we have almost half a million people employed at accenture, so what you're asking about is not theoretical at all. we've been in the process of reskilling 300,000 people to new skills and digital cloud and security which is new in our space, where the agreement between us and our people is we make it extremely easy for them to learn, we create the right incentives for them to want to learn, and that makes them relevant. now, on the flip side, if people are writing software somewhere to codify what our folks do, then we need to adopt that automation and that technology as assertively as anybody else so that we make those capabilities more competitive and then that frees up the capacity of those people to invest in new skills and grow them into new areas. in fact, we have removed tens of thousands of full tile roles in part of our core operations without having to displace people, to get them reskilled and move into new areas.

>> you pay for that training? it happens internally to move them into new jobs? >> yes, absolutely. >> pretty good. >> what does the potential and the danger of a.i., artificial intelligence, what role will 5g have in increasing either the potential for good or the dangers of artificial intelligence? >> well, as you know, every technology that's -- >> i don't know. >> well, then i suspect you do. every technology that's ever been invented since the start of human history has always got positive and potential side effects. the ship and the shipwreck, the plane and the plane crash. would you rather not have the new technology? most people today are totally relaxed about using a.i. for anti-lock braking it decides for them, in choosing music and streaming music services, it's choosing for them. actually, a.i. is not so terrifying like that. when we look at it in the realm, we see an increase of about 10% in jobs across a range of industries over the coming years enabled by a.i.

now, of course, if you are an individual in a particular skill area that's becoming displaced by technology then that's where the re-skilling conversation becomes so important and we believe that there needs to be a new compact between employees and employers to that pivot from yesterday's skill set so tomorrow's skills happen more easily. >> omar abash, thank you very much for being on the show with us. the book is "pivot to the future." >> it's my pleasure, mika. >> "morning joe" is back in a moment. mika. >> "morning joe" is back in a moment maria ramirez! mom! maria! maria ramirez... mcdonald's is committing 150 million dollars in tuition assistance, education, and career advising programs... prof: maria ramirez mom and dad: maria ramirez!!! to help more employees achieve their dreams. mom and dad: maria ramirez!!!

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joining us now, businessman, philanthropist, author, in addition to being ceo of the snack company, kind. you know kind bars, joe? >> i love them. >> you eat them when we love them. >> i do. almond and coconut. daniel lebetski, great to have you on the show. kind is really a small part of what you do, but you've launched a number of programs that really seek to address some of the things that appear to be enflamed by president trump. and that would be a lack of understanding in between cultures, racial concerns, let's start with empatico which you are using as an offchute of kind to bring together children literally around the world. >> and i think it's fair to say

is what i try to do is build bridges between people and the common thread of everything i've done is to try to connect people. my background is i was born in mexico, so i'm a mexico immigrant, very proud american citizen. very important in my upbringing, also my father was a holocaust survivor who was liberated by american soldiers. so i think the combination that the pride that i have as coming in as an immigrant, but remembering what my father went through and trying to prevent that from happening makes me really committed to build those bridges and to not take it standing down when i see any politician from either side enflame relations or trying to divide rather than unite our country or the world. i think we're facing across the world, the rise of totalitarianism is extremism and division and xenophobia and we need to ensure that the social fabric that has made this nation so powerful and so great remains and that we're able to build bridges and listen to one another and be critical thinkers

and critical listeners. and be proud of that temperance and moderation that exists in the american spirit. >> so when you talk about the programs that you have launched, many of them pre-date this presidency. but i wonder, as a businessman, how you respond to this presidency, because in some ways, a lot of ceos sometimes are a little bit less outspoken about their concerns on these issues. because they say maybe trump is good for business. to that, what do you say? >> first of all, i always am very authentic and say what i feel. and with my upbringing, i have a very heightened sense of the security of securing our borders and respecting that the government does have a role, not just the right, but the imperative to protect its citizens. but in order to actually advance those goals, you need to be

authentic about what you're doing. and when you're painting all immigrants as criminals, i don't think that advances anybody's cause, because that ends up wasting resources and preventing us from focusing on what we need to focus. so i think it's very, very important that we empower political leaders that actually bring the nation first and not political agendas that actually are going to politicize valid issues. and i don't have any -- i'm not a republican or a democrat, i'm a very proud independent. and i call the shots the way i see them on both sides, but most important, i try to do something about it rather than just wax poetic about it. so empatico is a platform to connect classrooms within the united states and across the world that from the critical ages of 7 to 11 years old, children are able to expand their horizons, learn how to navigate differences, how to learn about what we have in common, and what we have different about us and how those differences can make us win. and so tens of thousands of

children already have participated across a hundred nations, across all 50 u.s. states and our vision is that tens of millions are going to be able to discover each other's humanity. >> so let's talk about your petition. >> sure. >> for healthy snacks. this is something that i would say is right down mika's alley, because she's written a book about this before. but also, as a parent of four, it's something that's important to me and to so many parents, with obesity rates at their highest ever. talk about the petition and talk about the goal here of this petition and this program. >> i'm also a parent of four. and one of the genesis of this petition is that our head of marketing was a pretty knowledgeable person about food, himself was duped when he was feeding "fruit snacks" to their children until he found out they were just sugar delivery vehicles posing as fruit and it wasn't really fruit. and the problem in today's

regulation from nutrient content claims that we're looking at the quantity of one particular micronutrient rather than the quality of the overall food. so you can have an enhanced beverage that's basically 64% of the added sugar recommendation for your entire day, not disclose any of the sugars, but say excellent source of vitamin or 100% of the vitamins you'll need all day, or you can have this quote/unquote gummy bear fruit snacks or organic candy or organic bars that are 30 to 50% of your daily recommended allowance of sugar in one single portion. >> wow. >> pose themselves as health food, when they're not. and what we're trying to encourage the fda so look at the quality of the overall food. and if it doesn't have a meaningful amount over real nutritious food -- it's not rocket science, if it's not really nutritious, don't say -- don't try to use a nutrient content claim to pass it off as that.

>> daniel lubetzky, thank you so much for being on this morning. that does it for us on this memorial day. we'll see you back tomorrow at 6:00 a.m. eastern. until then, stick with msnbc all day for your breaking news and political analysis. have a nice holiday. hey, there, everybody. i'm yasmin vassoughian. thank you for starting your holiday with us. we have a lot of news to get to this morning, starting with president trump undercutting his own national security adviser over whether or not north korea violated u.n. resolutions. first on twitter, then doubling down overnight at a press conference in tokyo. watch this. >> my people think it could have been a violation, as you know. i view it differently. >> but, oh, wait,there's more. the president of the united states cheers as the repressive regime attacks one of his political opponents, former vice president joe biden.