hello, everyone. i'm richard lui near in new york city at msnbc headquarters. we are just 28 hours away from when the iowa caucuses begin. and just a few hours from america's biggest game of the season. candidates making one last push to win over voters in the all important midwestern state of iowa. for democrats they will be watching enthusiasm there and how national debates on impeachment, mueller, immigration, and more will help get out the vote, or not. and which candidate it helped most. new nbc "wall street journal" polling saying it may help republican enthusiasm more than democrats nationally.

that's why the results from the 1600 precinct electioning will be so crucial tomorrow. the first real data. votes, after so much debate. our msnbc road warriors are there on the ground with the biden campaign and with bernie sanders. let's start with you, mike. there is of course the latest polling. we look at it, biden beating trump 50-44 in a hypothetical matchup in our new nbc wall street poll. of course there are more numbers the look at. mike, we start out by saying the ground game. does this coincide with what you are seeing there? >> richard, it is interesting you talk about that poll that's showing the general election matchup. that's exactly where the biden conversation wants the conversation to be with less than 24 hours frankly until we have the iowa caucuses. biden started in dubuque, three hours from where here here in des moines. the doors open to this gym in the next hour, let a crowd in for what they hope to be a

enthusiastic rally here in des moines setting the tone for what they hope will be a strong finish here tomorrow. we haven't seen crowds as lanch as some of the rivals but the biden campaign insists they will be competitive here tomorrow. i travelled with the former vice president on his campaign bus this week and i asked him what his gut told him about what he thinks will hop here on monday night. let's listen to his answer. >> my gut tells me things are going well. it is not inconsistent with the polls. it is going to be close. it is going to be close. but the thing about iowa, as you know, mike, is that it depends on the day, the weather, depends on who shows up. >> you hear a little bit of expectations management from the former vice president. he also went on to say, listen, he thinks it is going to be tightly bunched here in terms of the final outcome in iowa. he talked about the fact that bernie sanders, elizabeth warren as senators from neighboring states will have an advantage in new hampshire. but he called south carolina his fire wall and said that as this

contest moves into super tuesday states where the diversity of those states is much different than what we see here in iowa that he believes he will have a really real fighting chance to accumulate the delegates he needs. >> over to you shaq, on the bernie sanders example, you say the numbers look good here. he is coming in at number one in the most recent polling. on flip side trying to squeeze the most you can if you are bernie sanders and the other senators before you get back to washington, d.c. >> exactly. we know that senator sanders will be heading back to dc later tonight. he is not going to be here on caucus day until at least in the evening when he comes back for the caucus is abrasion. what we have been seeing from the senator today is he has crisscrossing the state, starting in cedar rapids to iowa city, heading to newton right now. he is trying to get out his volunteers right now. he is doing canvas kickoffs. his campaign armys the roll

tears he has. he goes to one of his field offices. they all gather, he speaks to them, gets their fired up and sends them on their way. they go out in car pools and go out to knock on doors and make phone calls. the big thing you are hearing from the senator sanders campaign they are focused on turning out their voters. they believe they have a coalition ready to go, including young voters, latino voters and progressives. senator spds hinted at that when he was talking at one of the canvas kickoffs. listen to what he told them. >> we cannot simply complain about the status quo. we can't complain about trump. we can't complain about low wages. we can't complain about education, we can't complain about climb change, or the high cost of prescription drugs. now is the time to end the complaining. now is the time for action. action is tomorrow night. >> and he wants to get those people out to the polls. in one of his campaign offices they have this flyer they were handing out to people. on the back it talks about the

closing statement. in bold it says his authenticity builds trust this voters and bernie has the guts to make change happen. that's what they are trying to say. they are trying to say, hey, if you believe in these ideas, medicare for all, climate change, a green new deal. you need to go with senator spds, you need the show up at the polls. that's the message they are trying to pound away at with one day to go into the iowa caucus. >> shaq, let's bounce back to mike memberly. we don't have enough democrats in this discussion right now, you may, and i hear you have news about john kerry? >> there is interesting. our colleague jonathan allen overheard the former secretary of state and actually one of the most prominent biden surrogates who has been campaigning here for him in iowa -- overheard him on a phone call this morning something in a hotel lobby where of course there are a lot of reporters and campaign staff hanging around. it sounded like the former secretary of state was talking about what it would take for him to enter the race late. he was talking about concern he

had about bernie sanders's candidacy and what it would take to prevent him from being the nominee. kerry in a comment after he was reach out to about this said he was not contemplating a late run. but you weren't understand that seeing hem on the stump. he appeared with joe bibd supporting his candidacy, encouraging. but i asked him last month, i asked him, you are campaigning so hard here in iowa. is there any part of you that thinks about getting in the race or thinks if you had gotten in you would have had a chance. his answer was, i nye knew i could do it. that wasn't the issue. the issue is my friend joe biden is in the race and what is important is to have a president who can get the job done. >> i said, no chance you will enter the race. >> he said your juices get something when you are out here.

just your juices get going. this is troubling for the joe biden campaign. caucuses want to back a winner. this provides the sensation that joe biden is maybe not as strong a candidate as he was seen entering this race. >> one note to take away. don't talk in a hole lobby. >> let's bring in our panelists. scott, what is this talk about john kerry? what does it say about the democratic party not only in iowa, but at large? >> it sounds like -- again, it's the stuff that people talk about in bars. but the reality is that the field is set, and this is the field we are going to go forward with. i can't imagine somebody being a late entrant. >> well, raka, it's possible.

if it is not possible, if it doesn't happen -- answer the question if you can for us, what does it say about where the democratic party is right now in choosing who they would like to be their nominee? >> i think it completely feeds the narrative that i am hearing a lot about lately, that the democratic party is going to try and interfere and sway it away from bernie sanders if the momentum is with sanders because they don't want him to be the candidate. you know, it kind of testifies to that, i am sorry to say, that he has said such a thing. you know, it is not just about biden. it is about who else is in the game. and clearly, if kerry is thinking about it, it is because he doesn't want someone considered on the left to be -- or because the party doesn't want someone who is considered to be too left to be leading. that's disturbing i have to say. >> i want to move over to our new polling. in that report here, scott, just looking at the enthusiasm numbers, i started the hour

talking about that, has this last year or two, the debate in washington, has it increased the enthusiasm, would you say, of the democratic voters there in iowa, or not? >> in what regard? are you talking about impeachment or in general? >> getting out the vote, as we look at tomorrow. >> well, certainly there is a lot of enthusiasm. i have been to a number of events around the state. you know, there are really great turnouts. i mean this field is very popular with the iowa caucus attendees. the last year -- we spent a couple years revising the rules because of some criticism that came out of 2016 in regard to iowa and in regard to a lot of places. now we have rules that we think have made the process more open, more transparent. i think that's actually resulting in some of the enthusiasm you are seeing. >> raka, who is trending right now? and why? and who not trending, and why? >> i think there are two camps.

so there is the warren/bernie camp. many people i hear from who are still uncertain who they are going the caucus for but they are either in the warren/bernie camp or they are in the klobuchar buttegeig camp. i have frankly to the been hearing a lot about biden. the people who are undecided don't mention biden's name. >> why? >> why don't they. >> why do you think? >> i think there is concern. i think there is concern he is not going to be a strong enough candidate against trump, frankly. i think there has been concern base on how he comes across in some of his speeches. the references he makes are from a different generation, doesn't seem to be connecting with young people, which is ironic because the candidate connecting the most with the young people is the oldest. bernie sanders seems to have momentum among young people. they are most inclined to get

out and be knocking door to door for him. >> right, right. >> i think this is a year in which democrats are so frustrated by president that they want someone who has a lot of energy and can mobilize crowds and someone who isn't just going to be the next president but is going to create a grounds-up movement. >> right. >> to demand more. so people are afraid of just night us thatful person with good policies. they want someone who can really fire them up. >> we have to leave it there. thank you so much. you have a busy couple of 48 hours in front of you. good luck and enjoy. we are following new developments as well around the deadly coronavirus that has killed more than 300 people. now infecting more than 14,000 worldwide. in less than an hour, major restrictions will come into effect across the united states to contain this outbreak. the white house announcing a series of quarantines, screenings and travel suspensions that will be enforced nationwide starting at

5:00 p.m. eastern time. the number of confirmed cases in the united states now stands at eight, with health officials in new york testing another possible patient today. joining me now for a better understanding on all of this, dr. paul stoefls, vice chairman of the executive competent and chief officer at johnson & johnson. doctor, thank you for joining us on this sunday. the latest development, the growth we have seen in the last 24 and 48 hours, what does that tell us for those at home who are watching this? >> in world it is an important development that the virus is getting so fast around. i think that's where i think for the u.s. at the moment is risk is very limited. therefore also the right measures are being taken to keep the virus out of the country. at the moment there is no therapy, no vaccine. we can't defend any differently than with quarantine levels. i think that's where the world is doing the right thing.

>> if we were to give an elected officials one piece of advice coming from you, the scientific community what would be that one thing? >> the one thing we learn time and time again is woe need to be better prepared. >> what thing would you tell them to do? the current steps in terms of quarantines, of allowing certain individuals into the united states and not? which works? >> at the moment,but accelerati vaccines, and medicines is very critical because nobody knows where this is going to go. >> right. >> if you see the very rapid spread over china, almost fromn a month it went from wuhan to all over the place. now it is getting into other countries. there is no therapy, no prevention other than quarantining. we need to get there very quickly. >> if the ebola virus was a nine, who was this? and what was sars? >> i think this one is six or seven. deadly, but it is spreading very

fast. sars was more deadly but spreading slower. this could be more dangerous because of its fast spreading. >> flip side is can we get a vaccine for this? how fast? >> at the moment we are working on a vaccine we started four week ago when the jeannetgeneti became available. we need three things. we need a vaccine, animal testing in order the make sure it works in animals. then clinical testing and upscaling. >> how long? >> eight to 12 months. >> and how long do fete it to be built and produced? >> well if we can start producing within six months, then ends of the year, mid next year there could be a large vaccine in large quantities. >> thank you doctor for putting it all together for us in a short amount of time. i appreciate your work. >> thank you. straight ahead we will go to washington. it will be busy week on capitol hill impeachment and the state of the union all together. we will tell you what to expect. we will take you back to iowa to check in with warren and

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semiclosing arguments in president trump's impeachment trial are set for 11:00 a.m. tomorrow morning, monday. a final vote on whether the president should be removed from office, that's expected wednesday. in the middle of all that, trump is set to address congress on the state of the union on tuesday. let's go to shauna thomas, and

nbc news, and msnbc contrebor and nbc news white house correspondent geoff bennett. jeff, is everything laid out, everything we expect to happen when it comes to impeachment there already? any possible last-minute twists? you have been on the story the entire process. >> i should say we don't expect the president to be removed from office. there are not those 20 republicans who would have to join with the democrats and the two independents who caucused with the democrats to get the number 67. if there are surprises left it might be where joe march skpin doug jones fall on the important question. joe manchin represents west virginia a state donald trump won by 40-plus points in 2016. doug jones is the only democrat representing the deep ut so. when they left on friday both of them told our team they had not made up their minds on how they are going to vote on the two

articles of impeachment. that's the last thing to watch, where these two democrats faum on the issue. beyond that, i think what we pay close attention is when house democrats, whether it is adam schiff's house intelligence committee or injury nadler's house judiciary committee, when they subpoena jolt or mick mulvaney -- the impeachment will be done but they will bring them forward so the american people know about this evident of trump to shake down his ukrainian counter-part to open up the investigations that would be politically beneficial to him. >> one of the answers you heard when you were speaking with the republicans in the senate in terms of how they justified their vote in the end might be encapsulated in the way joni ernst answered it today on cnn. let's listen and then get your reactions. >> are you confident he won't do this again, he won't try to get

another foreign country the look into a political opponent, elizabeth warren, or pete buttegeig or someone else? >> i think he knows now if he is trying to do certain things, whether it is ferreting out corruption there, in afghanistan, whatever it is, he needs to go through the proper channels. >> shauna, lamar alexander as well as joni ernst saying what he did is not the right way but we are not necessarily at this moment going to say yes we should kick him out of the office. >> lamar alexander not only in his statement earlier this week but also with chuck todd on meet the press today sort of laid out this idea that he thinks the president did wrong, but it is not his job, necessarily, to actually remove him from office. it is the people's job. so the question, and jeff bennett sort of talked about this, whether the house should subpoena john bolton and that kind of thing is how much of the drip, drip, trip of other things we learned about the president, as relates the ukraine or any other thing -- how much that

actually affects the election. now we are in a place where the democrats fully are going try to use this over and over again to set the agenda of the general election. so the president has the think about these things with respect to the election. one, what is in john bolton's book. in theory they know what's this the book. the white house has jolt's book. how does all of that play out? how do the other court cases out there play out? does nancy pelosi and adam schiff go ahead and put in a subpoena or try to get more documents? then on top of that, mike bloomberg's money. i don't know if mike bloomberg really has a chance of being president of the united states or winning the democratic nomination, but what he has committed to is hammering this message home over and over again that trump is unfit. what else can mike bloomberg's money do? this impeachment conversation -- the trial is almost over. we all know that the president is not going to be removed from office -- how long does this -- this tail end this story continue to play out as you get closer to november? and how does that shape those

people in the middle who may have voted for the president before? is that enough to convince them either not to vote or to vote for the democrat. >> it will be interesting during the state of the union to see how all of that comes together for trump. shauna thomas, jeff bennett, short segment. i appreciate your analysis. voters in iowa will be keeping a chose eye on everything dc this weekend. first they have their say on caucus night. tomorrow, how the candidates are using their final hours before the voting begins. and a protest that sparked sit-ins across the south. four black men ordered food at a counter many only for whites. we mark the 60th anniversary of the historic moment.

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you will hear it a lot -- it is anybody's game. the iowa caucus is famous for that. the poll numbers, well they show that it is close as well. bernie sanders, elizabeth warren, pete buttegeig, joe biden -- they all continue to dual it out in the top four spots there within the margins of error in most of those cases. senators sanders and warren are

trying to make the most out of their time in iowa today before they have to head back to d.c. monday, the impeachment trial of trump resumes. joining us now, our nbc road warriors on the road vaughn hillyard following buttegeig, and ali vitale is following the elizabeth warren campaign. they are trying to get the most out of the time they have got. how does it look? >> richard, they are valuing every second they have on the ground here with voters. you know the impeachment trial has take ten senators out of iowa and kept them stuck in washington, d.c. at a crucial time in this primary. elizabeth warren and bernie sanders, and amy klobuchar taking advantage of having a weekend off from the hearings blitzing the state trying to reach voters. elizabeth warren has spent a lot of time on college campuses. young voters were big and crucial in 2016 for bernie

sanders. elizabeth warren one of the candidates hoping she can win them over. earlier today, about an hour south of where i am right now she had several hundred people show up. i think it was over 1,000, so much so she had to go to an overflow area. listen to what she told those people. >> the bad news is, there is no more room inside. the good news is, there is no more room inside! sounds like to me that iowa is ready for some big structural change. how about we build an america, we build a democracy that doesn't just work for the rich and powerful, but that works for the rest of us? >> look, richard, everyone on the ground, whether they are a senate candidate trying to soak up the time or not is trying to answer the central question of this primary, who is who is the best positioned to beat donald trump? the polls have all kind of

different front runners, different data but one thing they are consistent about is the fact that voters care most about electing someone and getting a nominee who they feel is best positioned to take down donald trump. elizabeth warren has been getting at the argument in a variety of different ways. behind me moments ago she put her gender front and center. she's making the simple pitch that women went. arguing in a post donald trump era women candidates have done well all pitching the electability. she is also pitching here's as someone who can unite all the factions of the democratic party. i have heard hand wringing from the democratic establishent piece of this party who is considered what a sanders candidate might look like in a general election.

>> a hat tip to that reporting earlier today from our colleagues about john kerry and his lamentations about the potential bernie sanders lead that you are talking about there. vaughn hillyard, heading over to you. as ali was telling us, at the moment, warren out in her current speech talking approximate gender. it had a pete bunl element to it as well. pete buttegeig on the national sunday tv shows, at least three of them. what does that say vaughn about his strategy? not spending that time necessarily to be local and to be on the stuffer as most of the other candidates were doing today. >> to his credit, i think we should note he was out this by 10:30 a.m. he did not based on my calculations get much sleep last night because he finished up if cedar rapids last night before driving back to des moines for the sunday shows before getting up early in the morning doing the sunday shows and driving all the way back out to the eastern

part of the state where he had the first event in coralville. i think we should take this moment to put into context what the buttegeig candidacy has been. one year ago when he launched his race he was the mayor of south bend, indiana. a place of 100,000. the studebaker factory used to be their primary piece of the economy before it shuttered back in the 1970s. now you have looked at a small city that has transformed its economy. there is a lot of agriculture in the outbound areas. then this man launched a bid for the presidency, stopping at house parties and saf astops. he just wrapped up miss file rally here in iowa here in des moines with 2,000 folk at a local high school looking to be in the top four, and with a strong case that he could walk away tomorrow as the winner of the iowa caucus. we should note a large part of the premise of his campaign is he is the one best equipped to

beat donald trump. can he do it within his own party and can he convince democrats and independents to come over and take part tomorrow? this is his opportunity to tell voters he is a relevant contender. 38-year-old pete buttegeig is in the top four in iowa's caucus about to larchl his campaign to new hampshire. that is no small piece of history for the first openly gay presidential candidate. want you to hear a little bit ago down road in carlville where he set up his participation among the top tier. >> sometimes you may get the message that we have to choose between either a revolution or the status quo. i think there is another way. and that is to harness the american majority of democrats, yes, but also independents, and quite a lot of future former republicans ready to see it that we have a new president and a

better way. >> what you heard from pete buttegeig there is that everybody is welcome to the table. democrats, independents, raus, whether that's enough, we will find out 24 hours from now. >> vaughn, it is here. in 28 hours, you as well, ali, the vote. i know you all can't wait see it. i appreciate your participation. vaughn hillyard and ali vitali as well. >> monday evening starting a 6:00 eastern, msnbc is your place for the iowa caucuses. pla. frustrated that everyday activities cause wrinkles and there's nothing you can do about it? now there's a solution! downy wrinkleguard is a fabric conditioner that helps protect you from wrinkles all day. just pour the dye free liquid into the rinse dispenser.

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it started with richmond and three other black students who had the nerve for ask for food where only whites were permitted to sit. it spread to 54 cities within days and contributed to a movement that started to change the country's mine about civil rights. >> the flames of change start with a spark, it is said. about 60 years ago in groans borrow, north carolina, that spark started with four freshman students at a lunch downer and a great deal of courage. the actions taken by the four inspired thousands across america to stand up to injustice through sit-ins all along the way. that brave silent protests by four north carolina s & t

students ignited a flash point in the civil rights movement that would fundamentally transform the segregated south and the entire country. now, 60 years later the question might be where is the fight for equal rights and civil rights? one of the is your i have been videoing members of the greensboro four and a row tired u.s. air force major general and his granddaughter join us. thank you for being with us on this day. >> thank you. >> major general, have you been back to see that counter at the smis sownian? when y -- at the smithsonian? when you see that counter, what stood out to you to this very day in your mind. >> the negative things that could have happened. happened and move on and we went on with life as individuals. but what we did on an individual basis also reflects the strength

of our positions on things like civil rights. >> what happened when you walked up to the counter that stand out in your mind that was said to you, and that inspired you to do more? as i was just mentioning when we were introducing you, you became a major general in the united states air force. >> my air force career is one of which i am proud of. i am also proud to be of service the my country. so it all fits in neatly. and my civil rights background has helped me over the years. >> as you have been talking with your grandfather over the years, what is the story? i remember my grandfather as well from world war ii would give me his story. what is the story that your grandfather the major general what tell you that you would hear over and over again and smile about or be inspired by?

>> there are so many things. i think the first thing is that he was 17 years old. so he has been telling me this story since i was probably 12, 13 years old. so he would telly about the experience of traveling from a & t back to visit his parents in new york. then when he would take the bus after winter break to go back to a & t and he was stopping in richmond virginia and wanted to order a cheeseburger and they explained to him he couldn't and he had to go back around wherever because blacks were not served there. he didn't order a cheese berger. so he game i thinkry. he tells the story how he took anger and took his engineering background -- it wasn't even a background then but my grandfather's mind is strategic. so he was angry -- but instead of doing an impulsive act -- i know that because i am impulsive, he tells me how it is

important not to be impulsive but to think about important things like strategy, who is going to be supportive, you don't know the players, the uncertainty of it, and also non-violence. those were the things that were prominent when i was a teenager growing up and we would talk about the sit-in. >> you and me both are similar in that way. major general, what would you say today to those who want equality who are right now not receiving equality? >> well, i would say keep the faith. we have never been in such a -- time as today. i would edge courage all individuals to keep the faith, stand for what's right, and be accountable for yourself. >> major general, i imagine at that time you were not thinking, i will become a civil rights icon by walking into this

woolworth's store. but you became one. what would you say to others that are thinking, i would like to stand up for equality and civil rights and that potentially they could become an icon, too? >> i am not so convinced that it's the type of thing you would model a role as. mostly, it comes from within the heart. and it is something that you prepare by being a good person, a decent person. understand brotherhood and those types of concepts are important. and they are difficult. and we have to work at them. in the end, wohl ae will all ge there. >> major general, thank you so much. joseph mac kneel, helping us to get there, and making it now

that we can look back 60 years later with progress and hope that we hope that we can continue to have. thank you as well for your time and coming along with your grandfather. now to the race for white house. democratic candidates in iowa making a final campaign blitz. hours to go, as we have just said, 27 hours if you have got your stopwatch out, the caucus is now as i was saying so close. at least four of the front runners have a good chance of leaving with a win with many voters saying they are still undecided. nbc news correspondent dasha burns is live in dubuque, iowa, where she has been talking to voters about the turnout. dasha? >> hey richard we are hanking out in monk's coffee shot in downtown dubuque. every place like this i go to is abuzz with talk about the caucus. what to expect, where to go, and of course who to caucus for. one thing everybody seems to be

prepared for is big crowds and big turnout. we talked to them about why they are so much more engaged this time around. take a listen. iowans have an outsized role in american politics. the first voters to have a say in the presidential election. >> it feels really really empowering. >> i have been knocking some doors. i think people are excited to come out. >> i get the feeling of i need to do something. >> reporter: in 2016 only 15.7% of eligible voters in iowa showed up to caucus. why didn't you caucus in 2016? >> i thought it was a done deal. i really thought hillary had it. >> reporter: this time around the hawk eye state is expecting record turnout. what are you planning to do this year? >> i am caucuses. >> reporter: dina lives on a farm in rural iowa with her husband, john. >> within the last couple of days i have been asked to be the precinct chair. >> reporter: what changed to

make you more engaged. >> i think it is fair. i am more nervous this time around. >> reporter: the caucuses might also see more diversity this year. the latino population in iowa has more than doubled since 2000? we have people from mexico, different communities in central america. it is a hard working community and a community that's vulnerable. >> reporter: this is a first time caucus goer. she has seen the barriers to full time engage men. >> people are working, two or three jobs sometimes. and then there is the language. >> reporter: have you seen a shift from the latino community to be more engaged. >> there has been more urgency. like a full frontal attack on our community. i heard the phrase, the latino sleeping giant. we are going the so a important turnout increase. >> reporter: the sleeming giant may show up. >> maybe, yes. >> reporter: maybe they have more commitment to do what it

takes. >> as a working parents it is hard to commit this much time. >> reporter: karen is caucusing for the first time. she grew up republican but reregistered as a democrat. >> i am concerned for my daughter and her future. >> reporter: you are not only caucusing, you are taking a leadership role? >> i am the presirvegt captain for the warren campaign. this election is the most important of my lifetime. >> reporter: not everyone is convinced. tina's husband onis an independent who has never caucused. >> it has been a privacy thing. i didn't want to tip my hand. >> reporter: but he might this time. this is the first time you considered it. >> we have to change as sentence if we want the government to change. politics is knot a four-letter word. it is something to be proud of and your ability to compromise. >> reporter: richard, what surprised me about the first-time caucus-goers is just how much they are engaging. they are not just going, but many of them are taking

leadership roles. precinct chairs, organizers. it is an example of the energy in this state right now. we will see how that translates tomorrow. >> dasha, i had kind of like if you will a game of political twister as they go forward, huh? >> i would say that's an accurate representation. >> yeah, great reporting there on new caucus-goers there in the state of iowa. thank you so much, dasha. i know we will be talking to you. plump and michael bloomberg exchanging insults as only billionaires can do w. expensive ads during the super bowl. the only fda-approved once-daily 3-in-1 copd treatment. ♪ trelegy ♪ the power of 1,2,3 ♪ trelegy ♪ 1,2,3 ♪ trelegy woman: with trelegy and the power of 1, 2, 3, i'm breathing better. trelegy works three ways to open airways, keep them open and reduce inflammation, for 24 hours of better breathing.

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so as a part of tonight's super bowl game, there's another big matchup to watch, that the michael bloomberg versus donald trump. and fox news released this portion of a pregame interview that sean hannity did with the president. take a look. >> michael bloomberg? >> very little. i just think of little. now he wants a box for the debates to stand on. that's okay. you can be short. why should he get a box to stand on? cory booker and all these people couldn't get the things that bloomberg is getting right now. i think it's unfair for the

democrats. but i would love to run against bloomberg. >> that's what you're going to see on super bowl sunday. obviously the commercials. in an advertising first, two presidential candidates are taking out multiple million dollar ads as trump and bloomberg trade jabs on social media before the ads actually hit the air waves. stephanie ruhle is seeing if these commercials can be a game changer or not. >> reporter: sunday's super bowl will be the ultimate face-off, pitting the 49ers against the chiefs and president trump against michael bloomberg. both men shelling out $10 million each for ads that will air during the big game. >> how big of a deal is that? >> it's a big deal. we have not seen presidential ads in the super bowl ever. this is unprecedented. >> reporter: super bowl ads are pricey, but they just might be worth the investment.

>> we have a president who is under siege from all sides and you've got mike bloomberg who is a candidate that joined the race late and has a lot of work to do in terms of catching up and there's no better place to raise awareness than here. >> but making an ad that resonates is not easy. just ask jason. he's overseeing some of the most memorable super bowl commercials. >> i don't know if super bowl ads are intended to change people's minds and i don't think that that is probably the right course to take if you're a brand or a politician. it's about entertaining people. if you entertain people well, maybe you could change their mind. >> reporter: according to veteran campaign advisers, figuring out what to say in these ads is as important as what not to say. >> people are there to watch sports. they're not there to watch politics. to inject politics in that is a

big risk. the other thing that you run the risk of is that the audience is so large you are going to be potentially winning some of your own supporters and potentially ginning up the people on the other side. >> reporter: politics and football have had a complicated relationship. case in point. quarterback colin kaepernick's decision to take a knee at games to protest mistreatment of minorities, a move that has divided public opinion. traditionally the most successful super bowl commercials cause audiences not to think but instead to feel. ♪ >> or laugh. >> you're playing like betty white out there. >> or sing. ♪ >> will the political ads in this year's super bowl be game changers for voters? the super bowl viewers we spoke with, aren't sure. >> i don't consider myself a very political person. i will be paying more attention to the dorito's commercials.

>> but they will be watching. >> it's only 60 seconds. >> reporter: stephanie ruhle, nbc news, new york. >> thank you so much. and that's all the time i have on this sunday. up next for you, "politics nation," al sharpton talking with spike lee about the life of kobe bryant. we are just a day away from the iowa caucuses, the first votes in the 2020 presidential election campaign, msnbc has you covered until we have a winner. join us starting at 6:00 p.m. right here on msnbc and go niners. go niners insurance so you only pay for what you need. almost done. what do you think?

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♪ good evening and welcome to "politics nation." tonight's lead, 2020. this is it. the top democratic presidential candidates are wrapping up their primary election pitches in iowa making final cases ahead of tomorrow's caucuses that they are uniquely suited to beat president trump who seems clear to focus on his re-election going into the final days of his impeachment trial. the verdict all