rocketing skyward, blue origin confirming they're strapped in, the door is closed. now we have watch and wait as final preparations are under way. the crew together for the past 72 hours, going over everything one more time, rehearsing the final sequence that will be important to know. piloted completely from the ground. they have a safety switch to use to abort on board the ship. but right now we have countdown temporarily paused. but it since resumed. you can sense the excitement here. we are 20 miles from where this rocket will take off in the west texas desert. people are gathering on nearby highways, hoping for a glimpse of history about to be made. halle? >> and there's no -- not like some launches you may have seen in florida where there's a place for everybody to gather and watch. highways are about as close as

folks get to some of this if just spectators. you have been in these situations, getting ready to lift off into space. talk about what might be going through the minds, what it is like inside that capsule as we are now just about 11 minutes to launch. >> everybody excited, adrenaline is going. my time was one of thinking about what it is going to look like, what i'm going to do when i get into space. extreme adrenaline, hope, excitement. they are not feeling nerves. heard that from the 18-year-old and bezos himself. you have to wonder if they're getting that nervous anticipation going on. left side of the screen, you're

watching the feed from horn ranch where the spaceport is, where the rocket is about to lift off. the control room is ticking through each of the systems, declaring each a go. we are as you see less than ten minutes to liftoff. clayton, this is a significant moment for jeff bezos, not just because he is blasting into outer space, he is crossing the so-called carmen line, it is significant, where most experts believe outer space begins. but there's back and forth. talk us through that. >> in order to qualify internationally to become an astronaut the carmen line, 62 nautical miles, 100 kilometers, important milestone to pass. in my book, the ordinary space man, my launch chapter is 62 and counting because we have a ways to go after that. significant day for these people, very excited for them,

with regard to trepidation as mae said, better have a little. when i was 18, i can't even imagine being on a rocket like this. tough enough when i was 39 to sit on a rocket. >> looking at the graphic, comparing blue origin launch with virgin galactic launch we gathered for with special coverage again not long ago. there are key differences. we'll talk about that in a moment. let's bring back stephanie ruhle. what's interesting, the training on this, not as though astronauts went through weeks and weeks and weeks of preparation physically. it was two days, 14 hours. went through something like five different potential scenarios. right? >> reporter: they did. and that's the beginning. that's the beginning why we're saying we are at the moment commercial space travel begins. jeff bezos since a child in his high school valedictorian speech said the future of man kind is not on this planet. his life goal is to change space

travel. to your point, there haven't been months and months of studying astro physics and training to be an astronaut, it is truncated. this is how we start commercial space travel. lots of people out there say why do i care, what does this mean to me, this is for the super rich. that's the same thing we heard before aircraft travel became possible. and you obviously know i didn't walk to texas, commercial air travel is a part of our lives now. throughout american history wealthy adventurers with resources have financed breakthroughs that impacted society for the better. there's lots to debate. should money be spent this way, what are these guys doing, is this going to help the masses. you can have the debates, doesn't take away from what we're seeing today. it is extraordinary. >> given boundless energy, i would not be surprised if you walked from new york to texas, but your point is well taken. mae, we are something like 7

minutes from launch. what would you be looking for as far as any potential concerns here. there have been 15 prior launches of the rocket of bezos and blue origin, all have been successful. talk us through what we should be thinking about getting closer to launch. >> this is significantly different than the shuttle launch, you had more control and insight into systems and what's happening. there's a bit of difference in terms of autonomous. in terms of mission control, they're going to be looking at making sure weather, making sure the fueling systems, all things are correct. probably going to have tests that are going on that may not be obvious to the crew members. i think we have to separate out what happens inside the crew capsule and what happens with mission control and what happens with the engineers and all of the people making sure it goes

right. there's a separation in that. >> interesting point. clayton, i wonder if you can speak to that and talk about what you will be looking most forward to, what you'll be watching most closely in the 11 minutes we are about to see kickoff when the rocket lifts off. is there a particular point that we should be paying attention to, when the control room talks through what's happening with systems as they hit mock 3 and zero g. >> first thing, fortunately for blue origin, they're building on technology that started development back in 1961, withal and sheperd and mercury program. they have a huge leg up on what they're doing which is the same as sheperd did way back then. that's a good thing. systems are far more superior and capable than what we started with. what i will be watching for are key milestones. first, launch, that it is smooth, no anomalies, and then

the next thing to look for is separation of first stage from capsule. you want that to be very successful and safe. once that happens, they've gone past the point where they may have to worry about an abort. that's good too. short flight like this, there are a few significant milestones, launch, separation of first stage, and then as they come back, deployment of parachutes and landing system. it is very simplistic compared to what the shuttle flight that mae referred to did. but it is sophisticated compared to what we did in '61. >> four and a half minutes to go until launch countdown will begin. mae, you conducted experiments what space does to the human body. have to keep in mind these folks

are not nasa trained astronauts, they're regular people with the exception of wally funk, who has had extensive training, was potentially supposed to go up in the '60s was not allowed to because of her gender, she's getting her chance now. talk about the experience of this, particularly weightlessness. do you think the average person can handle that? >> this particular mission is one that doesn't go into orbit. you have three to four minutes of weightlessness. i think around this point in time, there's going to be so much excitement, you're not whether i feel nauseated, i think it will be motion sickness more than anything else. when you look out, see curvature you will be excited about. if you were in orbit, space adaptation syndrome starts quickly in a few hours and takes a couple days to go away.

you have a number of symptoms and different people vary from feeling very head fall, nauseated. over time you lose bone mass and other things. those are long, extended trips. this trip, they'll look to make sure nobody had problems handling weightlessness for that period of time. and i want to build on something that clayton mentioned which is when we look at this technology and look at what is happening to crew members on board, the training is different because the mission is different. the training can be more truncated because it is more autonomous. it is different in terms of what you're seeing. i want them to have fun, see the earth, be excited, and tell people about it. >> one of the things, we should note, we are go for launch, the word from control room. that's going to happen. they're ready to give the green light. listen to the control room in

two minutes when this gets ready, the rocket gets ready to lift off with four people on board, including jeff bezos. one of the things he talked about in the last 24 hours, how space changes you. even sub orbitally. he is expecting to as he says come back a different person, different perspective. we see the bridge retracting. talk about crossing the carmen line and coming down. >> they'll have a wonderful experience. it will change their perspective. i like to tell everybody, i think if every human was able to spend a few days in outer space and spend a few weeks in a third world country, our perspectives would all change that we would all benefit here on planet earth. their jaws are going to drop. they're going to see a site that they can't even imagine now. and it is hard to describe with

video, with your eyes, with photography. it will be one of the best things you've ever seen. >> plenty of video and eyes. this is a spectacle in the middle of the desert in west texas. any launch is a spectacle. this seems even more so. part intentionally with blue origin trying to build out messaging and optics, first launch carrying people to sub orbital space. mae, you look at this, viewers are along for the ride in many ways with these astronauts. >> yes, we are. and i think we are in the same way because we are paying attention. why are we excited? people love space. i think you get as much energy spending time looking at the stars at night, this is what we can do, the connection with people around the world understanding we share the same

sky. >> we are going to listen in to launch. >> two, one.

>> execute. 30,000 feet.

mach 1. >> main engine cut off, followed shortly by separation. at that point, we'll let the astronauts unbuckle, take in freedoms of zero g. there's the main engine cutoff. beautiful shot down "new shepard" rocket. look at that view. unreal. awaiting separation here.

here we are, you can start to see. stand by, you're going to see separation of capsule from the booster itself. >> woo! wow, wow, wow. >> get to look out the windows. >> wow. >> woo! >> there we go.

astronauts passed the carmen line. continuing their ascent. you see two vehicles there. when the speed hits zero, they hit a half g. maximum altitude. you hear them. quite an experience. >> yeah! >> one minute warning. one minute warning.

so good. >> can i see the boost? yeah. >> wow. >> okay. get in, we have to get in. >> woo! >> get ready to roll. >> fantastic. it is dark up here. 2001 miles per hour. >> astronaut oliver.

>> oliver, status check. >> blue control, oliver. >> copy. astronaut wally. >> copy, astronaut demo. copy, astronaut bezos. >> woo! >> happy, happy, happy! >> copy.

>> thank you for joining us live for first human flight on "new shepard". the sonic boom. >> and booster touch down. welcome back "new shepard." beautiful rocket, provided a beautiful flight to space. >> your booster has landed. >> booster landing! blue control.

>> there it is. crew capsule with our four crew members on board. >> you have a very happy crew up here, i want you to know. >> i see blue. >> stand by droves. stand by droves. stand by main. stand by main. >> oh. so far a phenomenal flight. here comes the crew capsule back from space. droves deployed. here are mains out, coming to

full inflation. our rocket went over mock three, now floating 15 or 16 miles per hour, about to join us home, back here in west texas, after having gone over the carmen internationally line of space. the world's newest astronauts. gary, how you holding up? >> i am speechless. >> wow. and those big beautiful windows. >> just got about a minute and a half of floating before deactivation of the skirt jet for a soft touch down. at this point there are sensors on board detecting how high they are above the ground. multiple sensors. six feet above the ground, that cushion of air will puff and they will have a soft touch

down, almost like sitting in a chair. but i am sure the adrenaline is pumping now. >> and touchdown. welcome back, "new shepard" first human crew. >> congratulations to all of you. >> what a day. what a day. >> we are grateful to everybody that made this possible. thank you. >> crew control, oliver, thank

you so much. it was amazing. >> astronaut -- copy, astronaut demo. >> astronaut demo, i am unbelievably good. >> copy. >> blue control, bezos, best day ever! >> copy that. go ahead, remain in your seats. crew member seven is on the way. shortly you will hear the

capsule off gassing. >> oh, wow. >> first up, blue control, 351, 210 feet. >> blue control.

>> all right. that was incredible. >> that was a blast. >> wally, that was incredible. >> it was! >> i was surprised how easy zero g was. it felt very like natural. like swimming. it is weird. >> what a day. you can see our four, the world's newest minted astronauts on board, discussing their incredible flight of a lifetime up to space and back. wow. our team is now preparing landing safety operations.

recovery crew has already minutes ago left the barn there to go open the hatch. you can see them there, they're arriving at the capsule. you can see the parachutes fell close to the capsule, means there's not much wind out there. a beautiful, beautiful day. not too shabby, gary. what do you think? >> picture perfect. and sounds like it landed pretty much exactly where we predicted. that's how they can get to it quickly. they start moving before it landed, based on prediction of landing. we use weather balloons we launch through the morning, gives us a good idea. what you're seeing them doing is crew member seven making sure everybody is okay, gives them a thumb's up. they're also grounding the vehicle. when you go into space, you accumulate significant electric

charge. >> there you have it. the historic space flight, carrying jeff bezos landing successfully in the desert of west texas after a ten minute, 20 second flight. crossing the carmen line into a suborbital flight. turn the control room down so viewers can hear us about what we expect to see. crew members, getting ready to take them out of the capsule. we will see them the first time since they launched into space. bring in morgan chesky, stephanie ruhle with clayton anderson, 30 year nasa veteran who spent five months on the international space station in 2007. getting ready to see them here back on earth. incredible moment. heard bezos call it the best day ever. they were remarking, clayton, how easy zero gravity was.

it felt remarkably natural to be in a moment of weightlessness. your take away from that in what you saw in this flight. >> congratulations to all of them. i think it is a significant milestone. it is funny, zero g is not really natural. you start to get space adaptation syndrome. for me, one of the coolest things, land first stage on earth to reuse it again. i am jealous. they went to the place i would love to go back and at least the bezos brothers and i have the same hair. >> good point. we're looking at jeff bezos giving a huge thumb's up to crew members coming to get him out of the capsule. any second expect him to step out, surrounded by television cameras. looks like he had a blast. stephanie, to be on the ground, watch this rocket lift off,

touch back down, must have been incredible. you're some miles away. but even to be in the presence of it, i am sure it was fascinating. >> halle, it was extraordinary. i spoke to mark bezos last night before he went to bed, he was going to bed very early. he said i am calm and cool, but i couldn't be more excited. think about for a moment, people say it is a joy ride of a rich guy. this is a moment of american exceptionalism, great moment for our country as kids across the country are watching their tvs like jeff bezos or richard branson talked about apollo 11. what he does from here is going to be the question. i am going to be speaking to mark and jeff bezos in a few minutes. the question will be space travel has been a passion project. now that he's just experienced, seen earth in the rearview mirror, is this going to be his life's work. not far from here in west texas,

the brothers spent a lot of childhood, their grandfather had a farm, they worked at the farm. he was involved in space exploration in the 1950s. they cared about it for so long, now what are they going to do next? >> let's watch in case we are able to hear anything on the ground as the astronauts step out of the capsule. there's a crowd around them. let's listen in. [ cheers and applause ] >> hey! woo hoo!

>> congratulations. >> you've got to get up there, sweetheart. >> it was so great. >> what a day. again, a successful launch and landing of the new shepard flight crew. >> that live stream showing usury union with family members, with crew members, folks from blue origin. the excitement is palpable. you have to think the adrenaline come down will take hours.

what do you think it is like for them? >> it is exciting. if it were me, it would be that was too short. let's do it for longer. that's probably the next step, increase durations. then one day for them to be orbital. that experience they had will just leave them wanting more and more. excited for them. extremely jealous. i wish it were me. when i came back, i had been in space 152 days. >> you're breaking up as we are in and out with live stream. jeff bezos, a lot of hugs, a smile that may break his face in half. i don't know if i've seen him more ecstatic morgan, can you give us a brief summation what we expect the next couple minutes. they all look physically in good

shape, bounding out, wally funk leaping out the doorway. they'll get medical tests to make sure vitals are good before they address the press in a couple minutes. >> halle, you're right. they have medical staff on site. they're undergoing screening to make sure re-entry process is smooth as possible. that said, remember that capsule touched down here in west texas, you saw the crew member run up, give a thumb's up to each of the crew members inside. did the initial check, making sure everyone was okay, then you can see from smiles and hugs shared, appear to be doing just fine, but there are steps in place blue origin is keeping to make sure they can essentially be the first crew of many to come. the company has said they plan to have two more flights this year, one in september, one in october. reusing the rockets, and to see the cheers and smiles and now

champagne toast it seems, there's no shortage of excitement. we can feel it here miles and miles away. goosebumps are very real. just an incredible moment. halle? >> triumphant moment for jeff bezos, even as he faced some backlash for spending so much money to rocket into space. stephanie alluded to this. he and his company hopes to make real scientific advancements and achievements. this is about in their view building a road to space if you will. what do you think that road looks like, what do you hope to see these flights lead to. you talked about longer flights. there's been discussion do you build space infrastructure in generations to come? >> it is an investment, many times doesn't matter the destination. low earth orbit space station, moon, mars, what we learn and

technology we develop along the way that come back to benefit all humans on the planet. even with a small flight like this, technology advancements they're making, compared to 1961 and the space program, all that stuff will go to advance space travel and space exploration around the world. nasa wants to go to the moon next, that's a smart play before we head onto mars. all this stuff built together puts us on a path to the future and exploring more than low earth orbit. >> steph, you want to jump in on this point. >> the question is going to be what exactly is jeff bezos going to do next, is this going from passion to his life's work, right? amazon is what made him the richest person in the world. think about it. amazon changed the way we shop. jeff bezos, is he going to have will to change the way we

travel. there's an enormous amount of criticism, should he have spent this much money. a lot of people criticized him, shouldn't the money be going to charity and solve problems we face, climate problems, gun safety problems. many said you can do those things at once and should. yes. we have billionaires excited by space travel and in the space race. would it be great to see them have the same will and have a race to solve climate change? it absolutely will. on this day we are reminded you can and should do all those things. this isn't just a joy ride for fun. this is important work. research they're doing is going to help us for years to come. clayton just said it. >> steph, what is your expectation for what we might see here from jeff and mark bezos. you spoke with mark even just yesterday. he has been very clear when it comes to some of what we talked about, scientific advancements,

backlash, you can do both, you can invest in space and invest in other things as well. we're hearing what seems like a dropped dial tone from on the ground there in the desert. steph, talk through that piece of it, what your expectations are. >> i look forward to talking to the brothers. it will be an emotional day for them. remember, they grew up in part not far from here. this has been jeff's dream. mark listened him talk about how he is going to change the future. imagine the two of them up there facing one another, what the experience was like. jeff said it for days, your life changes, your perspective changes when you see earth from a distance. we're going to find out now that he had that change what exactly that means for him. when somebody of his wealth and will decides to do something, it is going to be significant.

he is definitely going to face criticism. people continue to ask questions, demand answers around amazon and around paying taxes. for those that don't want to hear this, say it is a playboy's game, i am tuning out, while they're tuned out, dial out the local congressman and senator. the issue about them not paying taxes, the real problem is it is legal. if you want it to change, people to talk to are the lawmakers. >> clayton, can we talk about nuts and bolts and logistics of flight. talked about the altitude at its peak, over 350,000 feet above earth. ultimately ended up ten minutes, 20 seconds, exactly the timing that we had been expecting, right, 11 minutes from liftoff to touchdown as it goes. was there anything you saw in the course of the 11 minutes that stood out to you in particular as relates to space flight or to innovations and take aways for other companies,

for other governmental entities as well. >> i think it was very smooth and very normal flight. as i said before, the fact that they and other spacex are landing the first stage back on the ground safely for reuse is a big deal. i think their capsule and creature comforts of big windows, soft chairs, all that sort of thing, and re-entry profile, it is my understanding that they have a different design than the russian one for cushion effect from chairs and also have an ability to fire retro rockets to give them a smooth landing. then last thing i learned, there's a crush capability like in car frames when it hits the earth in event of a problem, there's kind of a crush protector helps them to land softly. those technology advancements are important.

i know they're proprietary to blue origin. i am not sure how much of that will get shared. i would caution everybody with success of today's mission, keep in mind that the more we do this, statistically, the larger chance for something to go off nominal. and that's when we'll really find out how serious all these guys are about continuing on. >> you can't be cavalier about this stuff. i have three ds of space flight, danger, difficulty, dollars. it is important. he has the dollars. i think he understands the difficulty. and today he avoided danger. that's a great start, with

virgin galactic, with spacex, they're revolutionizing space travel and they are the orville and wilbur of today. god speed to all of them, let's see what happens. it will be a great five to ten years to watch. wish i was going with them. >> i think that's the 50th time you said that in this broadcast. listen, there could still be a chance. we want to know from viewers, you're watching now some of the tape, play back from the launch, from the flight itself. live pictures have gone away at least for a couple moments. you saw bezos, mark bezos, wally funk, oliver daeman. we will speak with them live in a bit. they're in an interim period, adjusting to life back on earth after the three to four minutes

of weightlessness. i want to bring in tom costello live in texas, and with us mae jemison. what's it like? >> reporter: spectacular day of accomplishment. we can appreciate the engineering expertise, finesse, execution that went into this. this is all about brain power and yes, money. money power, brain power. they pulled this off perfectly as did richard branson's team nine days ago. they believe fully this is something that is going to only continue to grow. i love the wilbur wright analogy. but maybe even a better analogy, the first ceo of airlines that thinks about starting to fly passengers in airplanes. this may be the modern

equivalent, starting to fly passengers into space, experience that moment, and eventually the idea able to fly supersonic from new york to tokyo. skimming the earth's atmosphere. that's obviously a ways down the road. ultimately there's more to this than a joy ride. that's what many of the brains that are working on this at various industries, not just blue origin and virgin galactic. multiple companies are working on the technology. they have a lot to celebrate. it went down in the manner they said, using the technology you heard about. i was inside the simulator two days ago. you're right, the recliners that everybody would sit in that i was sitting in, they have like a scissor effect that creates a shock absorber, as the vehicle lands, you get that absorbing

effect. then in addition, three parachutes, not just one, to slow the vehicle, and retro rockets fire. as it settles into the sand, it is a gentle cushion effect as you come to the west texas desert. there's a lot of sand in west texas to land in. no particular bulls eye, had a wide open field to land in. a beautiful day, by the way, 75 degrees here now. locals are saying we can't believe the weather, it is normally 110 degrees out here. we had a string of beautiful low temp days in the west texas desert. perfect for first flight. >> stars align for blue origin and jeff bezos at least today. tom costello, you're back for more coverage later on. stephanie ruhle, you're with us as well. to hear tom talk about the landing, it looked on video, you see a cloud of sand come up, it is fascinating to hear what it must have been like inside that capsule. perhaps a more gentle landing

than it looked like from the outside. steph, at this point, when you look at the potential, let's be clear about also what this is, blue origin is a company looking to get in their view more passengers, more regular people into space. how realistic on a medium term time frame. what do you see as timeline for that based on your reporting? >> reporter: listen, the time frame we don't know. we know there are already super, super wealthy people lined up to do it. beyond that, the united states and how we feel our commitment to space exploration, you think about our government opposed to adversaries, russia, china, that continue to invest in space exploration, our government pulled back. a day like this, what we all witnessed for those of us here, what we got to see, could this bring back a moment of unity where people care so much about an advancement like this, a commitment to science and technology. i said it before. this is a moment of american

exceptionalism. will you see the next generation want to make that commitment. you think about what the government pushes. they push what voters want, what they care about. after a day like this, no doubt millions and millions are going to care about something like this in our future. this isn't a joy ride. space exploration is important, important scientific stuff. >> stephanie ruhle, live in west texas. see you back in a couple of minutes. mae, i want to go to you. welcome back to special coverage here on msnbc reports. pick up on the thread stephanie is pulling on, the idea as the government pulls back, private companies, business people step in to fill this space void. is that how you see it? >> little different take on that. the government pulling back had to do with dollars allocated. retirement of the shuttle was based on trying to go to the

moon by doing it on the same budget nasa had. that was the reason the shuttle was retired and it was a decision made during president w bush's term. when president obama came in, started to look at it differently. that brought in money for commercial launches, even though blue origin and virgin galactic didn't get that, certainly spacex did. it is a little different from the government pulling back. what we haven't done is put the full level of energy into space exploration. certainly this coverage, certainly the energy that goes with it, engineering that's happened during the commercial launches is going to inspire people. i hope that we will continue to follow and put effort and energy in making those big leaps, leaps governments can fund so we have the opportunity to build on

those technologies. what we saw accomplished today was remarkable engineering design. but it built on work that was already done because we know how to do lower earth orbit. we know those issues. engineering can be more refined. about the science and why space exploration is important, it is because of how it impacts us here on earth from the vantage point of space. we can look at land and help with agriculture, with roads, all of those. we communicate through space. all of us have our smart phones, have a space receiver with gps. those are things done in space. then we can look at some of the technologies developed. we see them everywhere from mris to coating on sunglasses. there's so much we see with space exploration, so much we learned. one other thing, it powers our

imagination and our enthusiasm and our energy wanting to do more things in the world to explore. i agree with stephanie, 100%, this should make a difference. the government does what people want and sometimes we have to push and say this is something important, we have to have more people involved. more people we have involved, the more perspective how to use the technologies, whether for land management, whether it be for understanding the human body and our physiology to all the way to communications. and yes, going to other planets. >> mae, we talked about the science and brains and brain power of the mission if you will. can we take a moment to talk about the heart of the mission, the emotional core of it, that's wally funk. 82 years young. we have some tape of her

exploding out of the capsule. if you watched her in run up to flight in coverage, she was ecstatic to be finally making the journey, decades after not allowed to do so because she was a woman to taking this flight. this moment for her is incredibly special. have to think it is special for women in particular looking at her going yep, not to be cheesy, dreams do come true, right? she's making history as oldest person ever to go history, too. as you see the shot, if we let it play, she's about to walk out. >> i don't think it's just for women. it's a story for all of us. >> right. >> the interesting part about space exploration, what happened in the 1960s with the mercury 13, is that there were 13 women

who did not only as well as but better than the men who had been tested with the right stuff, right? and we made a decision not to let them fly, not to have them involved. so as we got different perspectives and bring different people in, it makes a big difference on how the public sees space exploration and how the world sees space exploration and how it's actually used and how much we invest in it and how much. >> thank you for your perspective and expertise. we appreciate stephanie ruehl and tom costello. our special coverage here of the blue origin flight to space. we expect to give you a sense sometime in the next little bit here those four crew members appearing in front of us live for a news conference in front of reporters, talking about their experience, their journey, answering questions about some of these incredible moments that you're seeing on the left side

of your screen and now that jeff bezos is back from the final frontier, we're looking at the business of space, what this means from a corporate perspective on space travel. we've been talking about this billionaire space race between him, between virgin galactic's richard branson, elon musk's spacex and today bezos playing catchup. elon are flying astronauts into orbit, not suborbitally. you have branson who got into space first before jeff bezos earlier this month. now that bezos is taking this step, is this bet on space tourism going to pay off? i want to bring in scott galloway, marketing professor of business and co-host of "the pivot" podcast and brad stone author of "amazon unbound: jeff bezos and the invention of a global empire." scott, morgan stanley predicts the space market could be worth

a trillion bucks by 2040. you have a different perspective. explain that. >> to say space, there's scien tisks exploration which needs government funding probably. space hauls, fantastic business, from 3,000 satellites to 50,000. there's space exploration some of the hallucination that will be a vital business and space tourism which makes no sense. congratulations to jeff bezos. it's his money, we shouldn't tell him how to spend it, i agree with stephanie. we saw an enormous ad for blue origin that wants more pentagon and nasa contracts, which could be a great thing, it could lower the cost of putting satellites into space, but of all those things, i would argue really the only viable business is space hauling.

>> brad, i wonder your take. bezos wanting the outposts across outer space, across the solar system. look at what we saw today, capsule that holds four people, four people but still only four people, the original paid $20 million for a seat that that person never ended up using. how do you get people excited about a business model of space tourism when it seems so wildly unaffordable for so many? >> interestingly the capsule holds six paengsz and they only took four. that's a distinction, they're minimizing risk. space tourism is all about risk. do you want to put customers in danger and bezos had a successful flight. blue origin has a lot to prove. they haven't accomplished much in 20 years, lost a test craft in 2011, lost a boost booster

rocket in 2015. this day is long awaited. the idea of turning this into a routine thing where paying customers $250, $1,000 more a ticket you increase your risk doing that frequently and that's a step that will take bezos and richard branson a couple years to get to. >> to that point, scott, spacex has more of a relationship with nasa. to your point on the idea of scientific exploration being one of the more viable paths for blue origin, how does bezos try to close that gap? >> playing catchup. 3 billion in contracts have gone to spacex, half a billion to blue origin. my friend, brad, really summarized it perfectly. space tourism is, virgin wants to put 400 flights of four people each at $1600, want to do $4,000 apiece, that's $64 million on a company valued at $6.5 billion. that doesn't make any sents.

space travel lass a higher mortality rate of climbing everest or base jumping, so space tourism makes no sense and just for a moment i want to be nostalgic. 50 years ago when we accomplished what we accomplished today i would argue even greater accomplishments, we sent the daughter of a minister who received her ph.d. in physics from stanford, that was sally ride. we found a woman born in alabama who got a masters in chemical engineering and went on to be a doctor in the peace corps, may jamison. i'm nostalgic for the days of sally and may, not when we sent up the private billionaires and wealthiest man. this reflects weird and quite frankly a little unhealthy about our society. >> scott galloway, brad stone, we appreciate you and your perspectives. this wraps up this first hour of

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