republican going build a wall, what a -- a stupid idea. that will never work. so you have the politics here in florida, that could end up hurting florida taxpayers and then the politics in texas where greg abbott does something that actually ends up costing the texas economy $4 billion. i'm just wondering whether this has gotten out of control even for these performative politicians who are constantly trying to own the libs to such a degree that it is starting to blow up this their own faces politically. >> but the question is what the alternative. compared to what. take a look at rick scott's ten point plan for republican policy. and here are words missing, health care nowhere appear in this plan. remember the repeal and replace obamacare. there was a billion dollars of

think tank money spent and now the guy trying to be the policy leader of the senate republicans doesn't even raise the subject. so it may be that performative politics is the only politics that work while the republicans do what is smart which is wait for discontent with inflation and rising interest rates to deliver the house to them. >> does disney have any legal recourse to the governor's move, let's bring in tate attorney for palm beach county dave erin rg and ask him this question. >> i do think that the attack on disney likely violates the company's first amendment rights. it prohibits government officials from retaliating against individuals for political speech. and before desantis well disney is not a individual. well remember citizens united from 2010, it said that corporations have the same free

speech rights as people. that corporations are essentially people. so they're stuck with that case. and desantis would defend himself by saying this is not about retaliation against disney. this is good public policy because we shouldn't have special treatment in the law for a private publicly held and very wealthy company. well, that may be true. but what is important here is that this intent of this law is to punish disney for their mild pushback on the don't say gay bill. and come on, the timing of this is a suspect. the reedy creek improvement district has been around for 55 years and only a week ago does this become an issue for republicans after disney fought against don't say gay. and desantis had words before and during and after the bill passed, going after the woke mickey mouse. and to pretend it is not

retaliation, but it shouldn't work in a court of law. >> one of my kids went up to universal this past weekend and they usually go to universal and to disney. one of the reason they didn't go to disney was because the wait times were so long. can you explain, as if we really have to explain to people across america just how popular disney still is, how popular the magic kingdom is, how popular walt disney world is for republicans and independents, democrats, kids of all ages. i mean, again, it seems like suspect a short-sighted move. just political, not just in florida, but nationwide. >> and i agree. and some with calling disney groomers. come on, disney. and this is in the world of absurd. i biggest question is whether the mouse wants to poke the bear and do they want to file a lawsuit or take more aggressive

action against the state because so far disney has approach has been passive and nonconfrontational. they know that republicans control the state of florida and they also know that taxpayers in central florida will foot the bill for this so they may complain more than disney. disney may want to wait until they work things out because this didn't take effect until june of 2023. so this is part of desantis's ongoing -- maga arms race with governor abbott of texas. governor abbott shut down the border and it cost his state millions of dollars. look at what desantis is doing with this one upsmanship. and because disney could unload. >> state attorney for palm beach country, dave erinberg, thank you and david fromm, thank you.

an it is four minutes past of the hour. and the latest from the battlefield in ukraine with wr there are new reports of russia terrorizing civilians. overnight the head of ukraine's railways said five train stations were attacked in western and central ukraine. sparking at least one fire and causing an unknown number of casualties. he said it was part of a effort to destroy ukraine's railway system. we also learned from the head of ukraine's governor in luhansk, that power has been cut toten tire region. according to the governor, russia shut down the local substation meaning that as of right now, all of the settlements in the region are without electricity. and the top diplomat and military leader from the u.s. make the highest level american visit to ukraine since the russian invasion began. ukraine president volodymyr

zelenskyy called the weekend visit by u.s. secretary of state antony blinken and lloyd austin encouraging and meaningful i they met in kyiv and they told zelenskyy the u.s. is ending another $300 million in military financing and had approved a $165 million sale of ammunition. we also just learned a few hours ago that president biden will formally nominate bridget brink as the next u.s. ambassador to ukraine. this morning retired four star navy admiral gave us his thoughts on the high level visit. >> you look at these two individuals here, are two pillars of american diplomacy on the one hand and by the way that is the first time i've ever seen tony blinken not wearing a neck

tie and general lloyd austin who can, as i always say, freeze you in place with the right look. this is the right people and the right place. and speaking of place. some may be wondering why are they doing a press conference in front of a bunch of cardboard boxes an the answer is because we're in a foot race, logistical foot race to get those weapons, that ammunition forward and no one is going to beat u.s. logistics, we have the best, as opposed to the russians who have shown us they have the worst. when i put it together, it is a good week, having said all of that happiness, we have to continue to focus on the fact that russia has been degraded by not destroyed as a military. putin still has options. but it is a pretty good weekend. >> in mariupol, the last remaining ukrainian defenses are

set to be on the brink of collapse. that from one of president zelenskyy's top advisers. as of last night, ukrainian forces still to be in full control of the steel works plant where they are holding out despite continuous russian attacks. but there are also roughly a thousand civilians hiding in there. this is video released by the unit in charge. women in the video claim they have only enough food and water to last for a few more days. just a short time ago, ukraine's deputy prime minister said that the u.s. should step in to oversee an evacuation route for those civilians. she was responding to russia's promise to open a humanitarian corridor later today saying ukraine doesn't trust that russia will allow people to leave safely. while russias tried to break through oun one side of mariupol, a crowd of ukrainians gathered on the other side of the river to mark orthodox

easter. a priest walked the line of orthodox christians sprinkling holy water on them and offering easter baskets to some of the children. the contrast with vladimir putin who marked the day by attending a service at christ the savior cathedral in moscow. and a message from inside of the theater in kyiv, a message directed at putin and the russian people. in it he said, quote, russia was offered an easter cease-fire but the orthodox world has seen that easter means nothing to the russian invaders. for them, it is just a red date on the calendar which requires special words and special behavior. but not what is called faith. and not what is called christian kindness. >> let's go to the national security analysis clint watts at the big board at 30 rock. clint, thank you so much for

being with us. give us the state of play right now in ukraine. where are the troops and where they may be going? >> yeah, joe, so what mika started off with was talking about these rail lines, these are the lines that we're watching, they bring all of the supplies in, that we saw with secretary blinken and secretary austin. this is the key note here which is dnipro. it is the key hub in ukraine, initially we thought the russians would make a vast assault on this but they have since lost steam. but this is the direction where all other supplies come from. i would not be surprised if you see missile attacks there. and it also means that russians probably don't think they're ever going to get the rail heads because they are important for moving supplies. the south is where we're talking this morning. here in mariupol, in mariupol this steel plant has been surrounded. we were talking last week about how they were going to

essentially back off of it. and the russian military bombarding it again. humanitarian corridors still not able to come out. you'll see the sea backs right up to here and one of the open questions is will we see naval infantry of the russians essentially, some sort of a marine type landing coming in to try to seal this off. that will be a costly endeavor for the russians and dire times for the ukrainian military. bringing it out in terms of the big picture, this is where the fight is going to now. the russians are redeploying forces here from mariupol up to donetsk. donetsk is the corridor essentially for this western part of the donbas here that they possibly want to try to secure but the question is will they be able to do that. separately, from bell go rod that come news izum, the russias have been pushing and never made significant gains, again taking some losses and watch for the ukrainian military, you're seeing them do assaults in here.

if they could get to the supply lines that would be devastating to the russians. and zooming in where the battle is going to take place over the next two, three and four weeks is here. the russians have already pushed around several donetsk which is this town here with the ukrainian strong hold, here at izum, they have stiff resistance but pockets of ukrainian military in and out of this area, luhansk is that area that mika was talking about, the power cut off to these. that is preemptively setting the stage for the russian assault that we think we'll see in the next two to three weeks. the question is whether the russians could advance up this corridor and try and encircle and i have strong questions that they'll be able to do that because the ukrainian military has the will to fight and a lot of the supplies are moving in. the newest development that i think we definitely need to keep our eye on because it will change the calculus is the explosions today in russia. essentially another oil depot in a town known as brinsk.

just two to three weeks ago we saw two helicopters come in and hit here in bellgorod and that is not even mentioning the cyberattacks going on. we've seen an uptick in cyberattacks both russia attacking into the west and also other cyber activity going on inside of russia. so it is getting more dynamic and the fight is expanding and the russian have already sent warnings to the u.s. about them supplying military aid in ukraine. so this conflict, i think over the next four weeks here in donbas is going to heat up but i do have some questions about it heating up in inside of russian as well. >> and we've been talking about the bridge that putin wants to build between russia and crimea. the big question, on that land bridge is once he gets it, what happens? the most likely the ukrainians are going to come in and strike

them from behind some of their forces. we see it starts to happen north of -- what is it -- melitopol. north of kierson to the east of odessa and a big clump of ukrainian counter offenses in the northeast of the country. and again, i'm just wondering again whether or not putin's efforts to build that land bridge the more he gets stretched out, more vulnerable he is to the ukrainian counter attacks. >> invasions are easy compared to occupation. we've seen this time and again throughout the world. what you were just referencing here, this land bridge, they moved out of crimea to take this land bridge to mariupol and they also took herson and tried to go to mykolaiv but were brocked by the ukrainians. and this was seen as their successes during the first month, if you remember back.

was their ability to get this and they secured this railway for resupply but you could see the light blue on several different fronts. you have ukrainian military counter attacks and now separatists or occupying forces behind the scenes here in russia, in herson and year hearing about command posts being blown up and in the last 24 hours year hearing rumored by kharkiv, same thing ukraines just taking up weapons on their own and forming a resistance and becoming an insurgency in the rear area of the russian controls areas. i don't know how they could hold and this and advance and dabe donbas at the same time. the next six weeks will see their ability to sustain this conflict any further. >> we know how much trouble russia has had with morale of soldiers and their fighting ability. so there has been talk of maybe they'll get reinforcements. whatever happens to that. do we anticipate, a., more con

scripts, and bx, anyone coming down from belarus, or even the mercenary forces from other places. is there any sign that any people have had any impact or might be coming? >> it is interesting. in this area, just over the last week we see casualties of libyan foreign fighters, mercenaries showing up around donetsk. and the wagner group is a merseny air group also taking casualties. there is not that much of them to begin with and if they're taking casualties it is more difficult to hire new ones. when you see mercenaries in front of you and getting killed, who wants to be behind them. and what is unknown is we hear about battalion tactical groups redeploying, this axis is coming from from the kyiv access and you could see some of the vehicles, essentially we're showing up in the north starting to show up in the east. but what is really in each of the groups there is some

question about them even bebeing at two-thirds or 50% strength. if they're not as full strength, they could throw as many vehicles as they want out here, if they don't have the infantry and the ground forces and they can't continue to advance and the will of the fighters is they start sabotaging their own units or creating difficulties with logistic and focus on russia, if they can't produce the food and the weaponry and keep their logistics going, this entire train of russian army combat power will come to a halt in one to two months and i think we have to question then what lenges will putin go to, will he do chemical or nuclear weapons in here to essentially try to get some sort of victory or will they simply back away and just take what he has? >> all right, clint watts thank you very much for giving us a lay of the land here. >> i tell you, it is really, again, it continues to be a very fluid situation. and the idea that russia is going to be able to get a land bridge from russia through

mariupol, all the way to crimea, it is questionable at best. even if they ever do consolidate that and they haven't been able to do that over six, seven, eight weeks, your starting to see the light blue show up along the land bridge in the middle of it. and i would not be surprised to see a lot more light blue down there with a goal of kutding off that land bridge behind the front lines of the russians. >> well, coming up, new reporting that vladimir putin felt humiliated by the sinking of russia's flagship moskva in the black sea and we'll go to france where emmanuel macron is celebrating after winning re-election and defeating far right candidate marine le pen. >> a huge win. >> why the win has implications. >> a massive win. >> -- far beyond france's borders. >> i higher victory of margin

than degall on his re-election. and ahead this hour, elon musk reached a deal to buy twitter. andrew ross sorkin will join us with that major development. and we were just talking about florida governor ron desantis. donnie deutsche will be here to explain why he said the governor's brand is up. we're back in a moment. we hit the bike trails every weekend shinges doesn't care. i grow all my own vegetables shingles doesn't care. we've still got the best moves you've ever seen good for you, but shingles doesn't care. because 1 in 3 people will get shingles, you need protection. but, no matter how healthy you feel, your immune system declines as you age increasing your risk for getting shingles. so, what can protect you? shingrix protects. you can protect yourself from shingles

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23 past the hour, turning now to the latest from france. where incumbent president emmanuel macron held off a fierce challenge from marine le pen with 58.5% of the vote,

which, yes, truly on april 12th was the number you predicted joe, which is weird. >> well i don't like to talk about it. i'm a simple -- humble man. >> i know you are. >> just like macron. >> joining us live from paris, correspondent keir simmons. >> kier is always struck how humble am. just like macron. so, kier, get us updated with what is the feeling the morning after right now in paris about macron's big victory? >> reporter: i wondering whether we would carry on this. macron was humble yesterday for a reason, though. it is political expedient because of how divided france is. so he came out to try to say we need unity in this country. we have just moved to the court yard of the ukrainian catholic church here and you could imagine the numbers of refugees they've seen this far away from

ukraine. women and children with their husbands back in ukraine still fighting. we've been talking to the bishop here. you could imagine the relief here, most of all of anywhere in france over the fact that the french have not elected a woman who expressed open admiration for president putin. i think that same relief will be felt in many western capitals that, that this was not a change election with so much turmoil in europe as it is. and you know, you're right, joe, this is a real victory for macron, a 16% lead. it is the first time a french president has been reelected in 20 years. to achieve that even with the war in ukraine, even with the worries of things like inflation and same thing folks are feeling there, even with the aftermath of coronavirus, it is pretty stunning for macron and at the same time, you have to look at

the vote and talk about that more than 40% vote for a far-right candidate marine le pen. i think it is really illuminated the same kind of divisions as you're seeing over there. people feeling like they are left out of the system and not being listened to. marine le pen has really drilled down on that, talked about inflation. she talked about immigration. those issues, those populist issues that have clearly hit home with many french voters and i think most of all macron recognized that and the challenge that he now faces. >> you know, kier, it is fascinating though, and i believe it was ann applebaum who said at the end of the campaign, le pen had to moderate her stance on putin, having to moderate her stance on nato. trying to be a little less pro-putin and sound a bit more

like a traditional french candidate. i think it is fascinating despite the fact that macron has been all in for nato, all in for this alliance, six out of ten members of the electorate basically supported him. this is a far cry from even degall, the french hero who in the late 1960s decided that france should declare neutrality between the united states and soviet union. >> reporter: and a win is a win in the end. macron said to the french people just last week, a vote for my opponent would be equivalent to electing president trump or voting for brexit. and in the end the french people have chosen not to go into that direction. and that will be seen as a historic moment. when they write the history books, i think, too, you're right to pinpoint the moderate stance that le pen began to

take. it is a slightly more complex vote than it looks like on the surface. there was a candidate in the first round to the right of le pen who gained a good deal of votes. there was a specialist candidate, a kind of bernie sanders figure melan who gains more than 7 million votes and then they had to figure out in the second round, who they would go for, the centrist macron or the far right le pen. and it takes you about the nature of the politics and then they swung over and voted for le pen. so, yeah, i think people will be pouring over the results to understand french society. it is not quite as simple as it looks on the surface. >> all right, nbc news senior international correspondent keir simmons, thank you very much for coming on the show this morning. for your reporting. let's go to jonathan lemire. and what is the white house

reaction been so far to french president macron's re-election? >> well as i reported a few weeks ago there was real concern there that how tight the polls looked on the eve of the first round of voting. there was worried if le pen had won how it would change the face of europe and the world and a narrow macron victory could have sent a chilling effect to the rest of the alliance supporting ukraine. macron wins and he wins handily. these are good things for the alliance, for nato and for europe, president biden congratulated macron already and white house aides are telling me they're pleased. and one tweet yesterday that raised a lot of eyebrows from ronald klain who tweeted this as macron was going to win and at a big number, that 58% or so. he writes this, an interesting observation just fyi, president macron appears to have secured a double-digit victory over le pen at a time when his approval rating is 36%. drawing an implicit comparison

to his boss president biden who has an approval rating around that same number, mid-30s, low 40s suggesting that he could do be strong to be elected and we could read into it particularly if running against a perceived threat from the right like a donald trump. if they were to rematch, the white house feels good about their chances. >> and trump remains the democrats best hope for a strong bright future, you and let's bring in evo dalter. i want to get a sense of macron's win and how much of a victory is that for nato and will you with slovenia and france both pushing back against the far right. what that means for vladimir putin? >> well, clearly it was a great win for macron as you just were mentioning. the opinion polls just a couple of weeks ago showed them almost neck-and-neck in a two-way race

and he beat le pen by 18 or so points. and this is also this is only the second time since 1965 that frances had re-elected its president. that is a remarkable personal victory for macron and it bodes well for the coalition that has been built very closely between macron and biden who seem to be able to get along really well. get on the phone quite a bit. clearly macron is at the center of the e.u. le pen,al they she later said she wouldn't with draw from the e.u. is not a person who believes in the union. with regards to nato, she modified her stance a bit was going to withdraw from the military command of nato. that is a huge blow. that is what degall did back in 1966 and it was only in 2009 that france came back into the military command and that means that france is much more capable

of fighting alongside nato forces which now is important because nato is again an organization that is all about defense and all about opposing a threat from the east. as to the slovenia election, again a very positive outcome, defeating a populist orban like feature and we've seeing that vladimir putin is losing one battle after the other. not only militarily, as we talked about earlier, but also politically having finland and sweden now wanting to join nato. having ukraine really stepped up and political what is happening in france and slovenia just once again shows putin calculated and boy did he get it wrong. >> mr. ambassador, so many people obviously are lining up in the west in and you have thought leaders, politicians and others saying we

need to do everything that we can do to help the ukrainian people, help the ukrainian military to win this war against russia. i thought it was -- i thought it was very telling this weekend that the sec def are no longer talking about helping them survive, they are talking about a victory, and that they could never go back into ukraine again. and most pull up when you ask about nato becoming members. or ukraine becomes members of nato. you do not, it is a stance that set you apart from most, that most people that we have on the the show and in the west. you believe ukraine should be let into nato and explain why and explain why you don't think that will be unduly provocative. >> well, first of all, on the idea of being provocative, when we told the russian that not

only was ukraine not going to become a nato of any time soon, but we wouldn't defend it, that is when we provoked vladimir putin to invade ukraine. so i think we're now in a world in which strength is the only thing that can prevent vladimir putin to do even more damage. and i see a fundamental shift coming about and the visit of secretaries clinton -- sorry, showing who i worked for, secretary clinton and austin to kyiv, started to make clear what our strategy here is. it is not only to have a free and independent ukraine which we've long said, but it is to weaken and isolate russia so much that we can't see a repeat of this. and what is the logic of that stance, and the immediate logic is send weapons, allow ukraine to fight back and beat back the

russian advance and clint was talking about how that might be happening in the next few weeks. well once you've achieved that, what do you do then? well we're going to strengthen with nato and bringing finland and sweden into nato, bringing all of northern europe into nato, expanding nato to russia's border because of what vladimir putin has done. the next logic is to say, what is the other big country in the middle of europe that is not part of nato yet being threatened by russia, well that country happened to be ukraine. it was invade. once the war is over or the fighting has stopped, giving a security guarantee to ukraine to make sure this never happens again as secretary austin said is exactly the right thing tor us to do. i'm not in government so i could say that more easily than people in government. but let's start moving in that direction. because what we want is peace and security for having a strong

capability nato in europe just as is providing security for its current members to do so for its new members as they come in. >> former u.s. ambassador to nato, evo dalter, thank you so much for coming on this morning. and next on "morning joe," breaking news, twitter set to accept elon musk's offer. we'll talk to andrew ross sorkin about that. and speaking of big tech, behind a new european law that could reshape the online world. we're back -- >> this is a massive law that has passed in the e.u. that is going to hold big companies like facebook accountable for their algorithms. is going to be some transparency finally coming to the wild, wild west of big tech. f big tech

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week for companies like amazon and apple. but we're also watching twitter. after cnbc learned the social media giant is taking a look at the bid to take over the company and reuters reporting this morning that twitter is set to accept elon musk's offer. >> so let's bring in the editor for "the new york times" and co-anchor of squawk box, he's an international celebrity, but also a dear friend of ours, of course, andrew ross sorkin. i want to ask you something. we're going to get to the twitter thing in a question. >> i have a question. >> but first let's ask the bigger question. the end of the week last week, the markets just tanked in part because people -- it is sounding like for the first time in years i'm hearing people going looks like we're getting to the end of this. looks like the fed is going to finally do what the fed needs to doo. we're going to have interest

rates jacked up, the economy is going to slow down. and, you know, when i have one investor after another telling me that they're getting ready to park some money on the side lines because they think we're heading for a recession, i start thinking, well, this is a little bit different. what are you hearing and what is your best guest? >> look, i think there is a real concern that we're heading toward a recession. we're getting a lot of earning numbers this week. i think you saw that last friday after some of the comments by the federal reserve, the fed has a meeting in a week as well. how fast do they raise interest rates i think is the ultimate question and i think the betting line at the moment, which by the way, the fact that the market is betting one way may mean it will turn out to be the other way but the betting line at this moment is that things are going to get harder. on top of that, this morning and one of the reasons that you're seeing the market fall this morning is this news out of

china around covid, there are worries there will be more restrictions there. that is going to tamp down demand and create more supply chain problems an the like. so that is a little bit of what is creating this moment that we're in. again, it is a short-term moment. but long-term i think the betting line is things will get harder, not easier, at least in the short-term. >> and regarding twitter, it looked like at the end of the day, elon musk gave the twitter board an offer they may just not be able to refuse. tell us about it. >> it is a fascinating turn in the soap opera. i think a lot of people were counting him out. i had great skepticism that he would want to put up his own money or get the financing. he appears to have the financing. board was skeptical of the transaction but i think we're at poib where there was no white knight, they looked and there were a lot of calls made to others to come in and nobody wants to buy it at this price of $54.20. they started talking this

weekend meaningfully and there is an expectation we could see a transaction very, very soon. of course, this will raise all sorts of question about the role frankly of free speech, billionaires and influence and, yes, whether former president trump returns to the twitter platform. so i imagine if and when this deal gets announced, that is the next leg of this conversation. >> all right. also with us, host of the podcast "on brand" with donnie deutsche. first before we go into on brand, your thoughts on elon musk. >> simple equation, i don't know, to me when the richest guy in the world taking over the most important social media platform, that is just not a winning formula to me. and it reminds me of dr. evil and gold finger would take over the media. and my tummy meter said there is something not great about this. >> and if someone could tell them not to re tweet old tweets

and that would be good. and you're starting with right-wing populism. >> at the beginning of 2021, there were 17 right-wing pop list leaders and now there are down to 12. we have le pen and trump and putin losing on the big stage. the death -- you have talked about this throughout the show. death of democracy throughout the world has been greatly exaggerated and particularly what happened in france yesterday, 58.5% for macron, it looks like the world and your dad talked about this and david kennedy earlier in the show, democracy seems to be on a winning formula versus right-wing populism. >> what else you got for us? advertising? let's go to big tech. since we talked about obviously elon musk. >> yeah, a huge story that came out of europe, the e.u. has passed a digital services act and it puts a lot of restrictions on social media

companies but the big one is exposing algorithms. other than turning back article 230, this is most important thing in terms of some form of transparency. the view, that is the thing that kind of fuels all of the rage. for instance if you are going down a rabbit hole, it takes further down the rabbit hole and you'll understand how social media companies are kind of exploiting misinformation, exploiting rage and this is a big, big story for the good guys. >> andrew, i want to bring you in here. this is sort of the big that a lot of media in america haven't really reported on it. we've been trying to figure out, congress have been trying to figure out how in the world do you regulate these guys and women, they're so huge and so massive. well, europe just did it. what do you think that is going to mean for us? >> well, look, i think this is going to create an even larger conversation about it here. i mean donnie could speak to it better than i can about the advertising piece. the bill is mostly focused on

advertising in europe. i think what is going to happen near in the u.s., there is continued conversation about that but actually with the addition of an elon musk owning a twitter, and obviously mark zuckerberg controlling fully facebook, instagram and the like, i think you're going to start to see more of a political conversation even more than in the past perhaps about who controls these things and what the rules of road are supposed to be in large part because of the control is so concentrated, that is a feature of the discussion in europe but we'll begin an even bigger one if in fact elon musk becomes the owner of twitter. >> and donnie, obviously you understand advertising better than anybody. you're an advertising legend and an icon in the field. you have a brand up to advertising and tell us why. >> i should start with netflix crashing 30% last week and the subscriber base starting to shrink. there is little hints that advertising might show up and throughout history we have platforms that show up and say you're going pay a subscription

but not advertising but advertising always seems to show up. in the irony is advertising used to be such a part of pop culture and when is the last great ad you could think about and advertising although it continues to grow advertising revenue up and advertising agencies up 13% last year, advertising is part of pop culture. it seems to be waning. >> and i have to say, the larry david ad on crypto during the super bowl, pretty good. and i need to ask you this question andrew, wall street loves ads, netflix is in trouble but then they go, okay, okay, we're going to put ads on our platform. wall street wants to see these ads, don't they? >> i would argue wall street has this h this sort of bipolar view of advertising for the last five or six years or decade, it is pushing subs, subs, subs, they

could create a multiple on those subscriptions, they think it is very sticky. that is been the view. and they've been pushing companies in that direction. i think all of a sudden it is like a pendulum, this is like everything, the whipsaw back and people are saying, you know what, maybes sub aren't the answer, maybe advertising is the answer. but i hate to say it but i think they go in cycles and we're about to move back to the advertising cycle. >> and finally, controversial for the "morning joe" audience i'm sure, donnie deutsche, ron desantis. >> yeah, big brand up. he scares me. i talked about this last week. but make no mistake. ron desantis is running for president. everybody is talking about donald trump, donald trump, donald trump. desantis is trumpism within trump. he's a digestible concept and to me le run against trump with the simple formula trump lost and we can't have another loss and desantis is really galvanizing power around him.

he scares me because he is a real threat to the democrats, much more so than trump. >> and dony, what do you make -- do you think that the business community, donnie, is going to get behind him in the same way -- a lot of the business -- >> without question. >> this one i do he is know a wait his furn kind of guy. >> the republican party long ago stopped being the party of big business, stopped being the party of business and free enterprise. if you look at ron desaptis, who

doesn't let cruise lines and small businesses make up their mind on how they run their own business. a lot of people concerned about desantis? right? >> i hear that are you right. the roles, if you will, have been completely reversed here in terms of what the expectation was. being a conservative and republican, even the approach democrats are taking. >> thank you both very much for being on this morning. >> big, big brand ups. >> next on morning show, why utah democrats are backing an independent instead of a candidate of their own for the senate. >> another intraparty fight plague out in georgia. the first words from trump-backed david perdue was to push the big lie. >> he has all the money he has ever need.

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it is five minutes before the top of the hour, first to georgia, the atlanta journal constitution highlights the gop debate. david perdue, the donald trump-backed senator challenging kemp, opened the debate with a false statement that the 2020 elecwas a fraud and stolen. and the historic decision to back independent evan mcmull an, over their own party candidate. utah delegates said that believe that mcmullen would have a

better chance of unseating mike lee. the growing concerns from border officials that ending title 42 the public health measure, put in place during the pandemic used 1.8 million times to quickly turn away migrants seeking asylum. >> and more and more candidates are begging joe biden not to get rid of it right now. >> the gazette highlights a dangerous situation unfolds in new mexico, the governor signing an emergency declaration, 20 wild fires rage in half of the state's 33 drought-stricken counties. 150 structures have been lost so far. the headline of the grand forks herald proclaim that is river is on the rise. the minnesota governor activated

the national guard, residents battle the red lake river rising waters. they are in urgent need of help, several city structures are in immediate danger. west hawaii today, the rate of homelessness in the 50th state. 1 in 3 homeless individuals on the big island is considered chronically homeless. they have been continuously homeless for one year. >> that does it for the round up in the papers, and john than can tell you, in boston, the old ball club. going belly up. not looking good. >> losers. >> don't, let's take a deep breath. end the show a good note. >> for you for your patience, looking forward to seeing you tomorrow on "morning joe."

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