we're coming on the air with those last few hours of campaigning ahead of another round of key primaries, with mike pence going down to georgia before it looks like former president trump's pick will go down in georgia. that's because governor brian kemp, if polls hold, seems likely to cruise to the nomination for governor over senator perdue. and you have republicans already hitting the democrat, they're all but certain to face in the stall. what stacey abrams is staying about comments she made about

the state she wants to run and why it's ammo for the gop. and what the pentagon is saying about those comments from joe biden. nbc news in the room with the defense secretary, asking him to react when the president saying he would act militarily if china tried to take over taiwan. and with tens of thousands of pounds on baby formula on the ground in the u.s. and why the house ethics committee is opening an investigation into congressman madison cawthorn. we're live with today's newest headline for the north carolina republican. i'm hallie jackson in washington. with me is ellison barber in georgia, rick murray is here along with reporter rahul bally. it's all about georgia. as we look ahead to tomorrow's key races here, and the marquee one is the republican governor's primary. on the one hand, you have brian

kemp, the incumbent governor, set to appear with mike pence. he's leading in polls. then you have former senator david perdue, who has the backing of donald trump, who seems to have, based on nbc news' reporting, left him out to dry in the last few weeks as perdue has been trailing. talk to me about the dynamics of play here. >> yeah, this was an interesting primary race from the very beginning, because the big factor that played in relatively early was former president trump. he was the one who encouraged david perdue to run against governor kemp in the primary after the president had a lot of differences in opinion, a lot of frustrations with actions that he felt governor kemp should have taken as it related to the election. he was very, very vocal about that. he wanted to see perdue in the race. you look at what is happening tonight. you have former vice president mike pence rallying, holding a

rally with the current governor brian kemp. it is a big deal in general, because it is an important race. it is one that a lot of people are watching, but it is also a very big deal. on pence's part, it is a blatant act of political defiance against his former boss. president trump is expected to participate in a telerally this evening with former senator david perdue. but you look at the polls. it looks like despite donald trump's best efforts early on to have his candidate unseat kemp, he hasn't been very successful. look at this poll right here. the latest poll for the republican gubernatorial primary has kemp at 60%, perdue at 28%. hallie? >> she said the former president has had some differences, i think she put it with some of the candidates who are running. you look at brad rathensberger, the secretary of state there, people who resisted his push to overturn the election results in

2020. what would it mean if there is a win after tomorrow night from kemp, et cetera? >> it depends on who you talk to. wednesday morning will be interesting, because everyone will be spinning from all sides. the former president has endorsed 13 candidates, and we're all going to be trying to read the tea leaves of what this means, and what is it going to mean in the fall? bringing all the voters back. georgia is so close that the candidates for senate and governor are going to need every single vote, including those trump voters who may not have supported governor kemp. >> there's also, we talk about the governor's race here, there's stacey abrams, who is the woman kemp would face, said something about the state, and it was important for us to play the full context of her remarks

here, because that is what matters. i want to play that. >> i am tired of hearing about being the best state in the country to do business when we are the worst state in the country to live. when you're number 48 for mental health, when you're number one for maternal mortality, when you have an incarceration rate that's on the rise and wages that are on the decline, then you are not the number one place to live in the united states. but we can get there. you see, georgia is capable of greatness. we just need greatness to be in our governor's office. >> what are you hearing from her campaign, raul? >> they're trying to do exactly what that cut was, the context. you saw it in her tweet, where she mentioned those numbers again. so what you're seeing is the concern is it becomes a snippet in a commercial this fall, just that little clip. stacey abrams and her campaign

are going to try to expand and get into those issues. on the one side, number one to do business, it's a campaign message you hear from governor kemp on stacey abrams' side, you talk about those kind of issues, like mental health, and you're going to hear about expanding federal medicaid in georgia, something the state of georgia hasn't done. so it's the idea of what's happening in commercials, on social media and on television, and what's happening in the debate. by the way, one other thing, we heard from governor kemp this morning. he was asked about that. he also went into the issue itself. he talked about some of the legislation that got passed on some of those topics and issues. so beyond just the snippet, you know, saying it's not the best place to live, he's also going to debate that issue. >> the issues that stacey abrams raises. it's not just the gubernatorial race, you have the herschel walker who seems likely to win

in the gop senate primary there, who will face a matchup with democrat raphael warnock, who came into office back in 2021. talk through some of the dynamics you're see thing as you've been on the round. >> reporter: this is a race that's going to be nationally important, because it will likely determine the control of the united states senate. you look at polls between warnock around walker. our nbc affiliate had one recently. and in that poll, warnock was just 5% ahead of herschel walker. these are candidates who have pretty substantial name recognition in this state. did not live -- i did not live in this state, grow up here when herschel walker was playing football. i grew up knowing who he is. raphael warnock is a name people know at this time. so you have these two candidates are on the whole, when you talk to people about general impressions, not going deep into background issues, particularly as it relating to walker, but

throw the name out there, what do you think? both warnock and walker, both people say they are likable people. i get the sense that the perception of both of them as individuals is pretty good in this state, when you talk to people, particularly in a place like this, athens where herschel walker is known very well, he has rally here in a couple of hours. whether or not they plan to support him in the general election, the answers are split. let's take a listen. >> it's a big name, and for me, it's more for party. you know, i've seen a lot of changes over the past ten years, and, you know, i'm not so happy with some of the direction the country is going. >> politics is not his -- is not his arena. sports is his arena. if he wants to be well known and remembered, that's what he was

good at. >> reporter: when you look at this race, senator warnock hasn't done a whole lot of campaigning in the primaries, because he doesn't have a viable primary challenger. and the republican side is so crowded, that he's been able to sit back as republicans have gone after each other, the closest candidate to herschel walker, and walker is 58 points above him at this point in time, is gary black, the former agricultural commissioner here. he's raised a lot of questions about herschel walker, about past allegations of domestic violence, some that walker denied but others said he admitted to, but said he was struggling withmental health issues. but you had gary black going after walker, saying he isn't sure if he would vote for him in the general election, because in his words, he did not feel some of those questions and concerns he has, have been appropriately answered so far. he said he had not earned his

vote just yet. so warnock has been able to keep quiet and watch what plays out on the republican side. that being said, he did speak this weekend, and we got a sense of where his campaign is likely headed. a big issue he talked about was abortion rights. on both sides here, we keep hearing people talk about as something they are paying attention to in this state, heading into november. >> ellison, thank you. it's not just georgia that has a lock on interesting primaries coming up, we're watching what is happening in alabama, where in this gop primary, you have congressman mo brooks who seems to be having a surge in the polls, even after the endorsement from former president trump was pulled months ago. what else do we know about that race? >> hallie, it's a race to get to the runoff. retiring senator shelby, you have mo brooks, who had been endorsed by former president donald trump. then that was rescinded. the former chief of staff to

shelby, and you have mike durant. the polling has been pretty sparse, but everyone is around the high 20s, low 30s, which is recipe for no one ends up getting to 50% and crossing that, which would then throw the race into a runoff. so mo brooks' strategy is to hold on, to be able to get into that runoff. and somehow to vie for the opportunity to replace shelby in the senate. >> thank you all. appreciate it. we will see you on the ground in georgia tomorrow when we take this show on the road to cover the primaries right here tomorrow on msnbc. we'll be live there. we look forward to seeing you from there. more on this show. coming up, developing news on capitol hill. congressman madison cawthorn just in the last couple of minutes responding to that house ethics committee investigation

into him. plus, a "new york times" report that jared kushner and steven ma mnuchin get with at least investors. and the latest scramble to get baby formula back into the hands of millions of parents, frustrated and desperate. don't go anywhere. frustrated ane don't go anywhere. and in it. mostly. here to meet those high standards is the walgreens health and wellness brand. over 2000 high quality products. rigorously tested by us. real world tested by you. and delivered to your door in as little as one hour. ♪♪ hi neighbor. did you switch to t-mobile home internet yet? trim your hedge. it's $50 bucks a month, with no price hikes. bam! ♪♪

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a new development now on a story that broke as we were coming on the air about this new house ethics investigation announced into congressman madison cawthorn, the north carolina republican who just lost his primary election. he is now responding. julie, first, explain this investigation. it sounds like it relates to a couple of things. his use of crypto and an improper relationship. we are also getting the response from his office. fill us in.

>> reporter: yeah, exactly, hallie. the house ethics committee voted unanimously to create what essentially is a subcommittee to look specifically into those two allegations that you just laid out at the top. cawthorn's office just responding to us. i'm going to read you a piece here, they're welcoming the opportunity to prove that congressman cawthorn committed no wrong doing and he was falsely accused bipartisan adversaries. they reiterate this is a formallty. that job cawthorn will be in for just a couple more months because he lost his primary election, and as they launch this investigation, they said this doesn't mean he did anything wrong necessarily. but for a committee that's shrouded in secrecy, this is probably the last thing we'll hear from them before they complete their investigation. but cawthorn doesn't have much

time left here. so we've seen pictures, videos, allegations of potentially that wrongful relationship with a congressional staffer, a member of his team, some other things that have come to light. one interesting thing, they say they're not investigating a speeding ticket that he received while driving with a revoked license in north carolina. they say they have enough evidence to see if perhaps cawthorn did anything wrong on those two other things, the cryptocurrency and the wrongful relationship with his congressional staffer. >> julie, thank you. white house officials seem to be on presidential cleanup duty again when it comes to taiwan and china. this comes after comments from joe biden during a news conference with the japanese prime minister. listen. >> you didn't want to get involved in the ukraine conflict militarily for obvious reasons. are you willing to get involved militarily to defend taiwan if it comes to that? >> yes. >> you are? >> that's the commitment we

made. >> the white house has been quick to walk that back. in fact, this is the third time in less than a year that his team has had to jump into action when i comes to what the president has said. he said something during a cnn town hall last year, and then more confusion when he said the u.s. would respond with military support if taiwan were invaded. mike, talk about the -- we said jump into action, however you want to frame it, the walk back, cleanup. take your pick from the white house, since the president made those remarks as we head into another day, as you are over there in japan for the president's trip. >> yeah, hallie. obviously, some amount of confusion about what the president's remarks meant as far as it relates to u.s. foreign policy moving forward. the u.s. foreign policy as it relates to taiwan is often referred to as strategic ambiguity.

it's meant to keep china on its toes, saying we view taiwan as a part of china. but there's the taiwan relations act, to be able to defend itself should china move to take the island by force. what's interesting and what's different in this case was how specific the question that was posed to president biden was. it was comparing it directly to how we have responded in the face of russian aggression in ukraine. he was asked would you go further with regards to taiwan than you went with ukraine and he indicated yes. the walkback continues on the part of the biden administration. our partner asked the defense secretary at the pentagon whether this was a shift in foreign policy. let's listen to that exchange. >> as the president said, our one china policy has not changed.

he reiterated that policy and our commitment to peace and stability across the taiwan strait. he also highlighted our commitment under the taiwan relations act to help provide taiwan the means to defend itself. >> now, hallie, it's important to note what else joe biden said about taiwan yesterday, which is he doesn't think, as he said, that china would move to seize taiwan by force. in part, he's saying that because of the example that has been set by russia. joe biden has worked so hard over the last few months to keep the alliances primarily in western europe together to keep pressure on russia. and that's been sort of a message sent to china all along itself, which we are prepared to do the same as it relates to china. the real question is what president biden will say, he has a number of meetings with the leaders of quad, the leaders of

australia, india, and japan and will have opportunities to give specifics about what does military intervention mean to you. it's a very important question. >> mike, live for us in tokyo, thank you. right now back here at home, the first imported shipments of baby formula are on their way to families who need it, because this shortage, this crisis, more than 70,000 pounds of formula, arriving sunday ad part of the biden administration's operation fly formula. >> it's definitely a sense of anger or betrayal we feel. because if the government was aware of this, you know, we kind of should have been more proactive in getting our hands on the formula before the shortage got to this point. >> today on a local level, thanks to a surge in donations, the mother's milk bank of south carolina is offering it will offer milk to families in need.

nbc's megan fitzgerald is at the indianapolis airport. at this point, the shipments of formula have arrived and are now heading to doctor's offices all over the country. and we're 48 hours away from the next flight landing, i think in pennsylvania, yes? >> reporter: yeah, exactly. so that second flight is expected to land in d.c. before it's going to be boarded on to some trucks, then taken to the processing facility there in pennsylvania. now, this, again, is another shipment of this hypoallergenic formula. this is gerber brand. and we're talking about 114 palates. to put that in perspective, yesterday, we saw 132 palates. so according to the secretary of agriculture, he said that's enough to feed 8,000 babies, or 18,000 toddlers in a week. but there's parents sitting at home living in this perpetual state of anxiety and fear,

wanting to know when they can get that in their hands. nestle has their own quality control testing that they do. those results are expected in the coming days. that's when they will ship this formula out across the country. the rest of that formula they say, those test results are expected in the coming weeks, then they'll ship them out. we talked to the secretary yesterday. i want to play a little bit of what he has to say. >> so i think over the course of a matter of weeks, we will see more and hopefully we will get to a point where moms and dads continue feel the stress they feel. i am confident that people understand that's our first responsibility. whatever product is being made available has to be safe. >> reporter: so hallie, the government says this is an all hands on deck approach. they're doing everything they can right now trying to increase manufacturing, and of course, bringing in the formula from overseas, from europe, as

quickly as they can to try and ease this crisis. they do tell us we're going to continue to see these flights loaded up with this formula from europe, coming into the u.s. over the next couple of weeks to give these parents some relief. >> megan fitzgerald live for us in indiana, thank you. still ahead, a russian soldier sentenced to life in prison in a war crimes trial. but is that going to change anything now three month in? plus, new fallout after that "new york times" report with jared kushner and steven mnuchin meeting with future investors while they were still government employees. that's after the break. employees. employees. that's after the break the suncare brand used most by dermatologists and their families, neutrogena® for people with skin.

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she's getting graded on her green investments with merrill. a-plus. still got it. (whistle blows) your money never stops working for you with merrill, a bank of america company. pentagon officials this afternoon say our allies are ramping up the push to help ukraine fend off russia. lloyd austin and mark milley says 20 countries have announced new military aid packages to ukraine. so this includes stuff like attack helicopter prs the czech republic. harpoon anti-ship missiles from denmark. the u.s. and allies have gotten sharper insight on what exactly ukraine needs.

>> ukraine's capacity to defend their homeland is tied to the quality and quantity of the assistance they are receiving. >> this is coming after a russian diplomat announced his resignation over vladamir putin's war. i want to go to nbc's jay gray who is in ukraine. there was a sentencing for a russian soldier on trial for war crimes. fill us in. >> reporter: that's right. a 21-year-old soldier who pled guilty by the way to shooting and killing a 62-year-old civilian while he was riding his bike. he was sentenced to life in prison. there was a choice for the three-judge panel. it could have been 10 to 15 years or life in prison. they chose the latter saying he took orders from a superior to shoot that man as he was riding his bike, but that does not skirt the law here, that he could still be tried independently for pulling the trigger. so he's been sentenced to life in prison. you might remember that the wife

of the man who was killed did say during this trial that she would gladly trade this soldier for one of the soldiers that was taken from the azovstal steel plant. so, again, she said she would like for him to be part of that if it meant bringing home one of the ukraine fighters. we're hearing for the first time in a long time from president zelenskyy about the number of those that may be dying during this bat toll the east, specifically in donbas, where he says 50 to 100 soldiers a day are being killed. ukraine doesn't list or acknowledge any specific numbers as far as soldiers that are killed during the war. but he has said that things are getting much more difficult to the east, and one of the mayors there says that russian troops are using a scorched earth

policy, and he believes things will get much worse before they get any better, hallie. >> jay gray live for us there in ukraine. good to see you. thank you for being with us. to another story. it's not all that unusual for public officials to come out of office and then go into private work. but some ethics experts saying it's raising red flags when that work is the same thing they were doing while in power, pretty much the same mission with the same people. the times is reporting essentially what happened with jared kushner, senior adviser, and the former president's son-in-law. and steven mnuchin, the former treasury secretary. after their work in office, both alaunching separate private equity funds, all while that government project disappeared when former president trump came out of office. joining us now is one of the reporters behind that scoop, david kirkpatrick. thank you very much for being

with us this afternoon. >> no problem. >> so you make the point in your piece that the path from sort of public office to private investing work is a well trod path if you will. but ethics experts say they stand out because of the speed of their pivots and for the sums of money they had raised with foreign rulers they had dealt with. explain some of that. >> well, it's different questions with each of them. with kushner, we reported previously that six months after leaving the administration, his new firm received a $2 billion investment commitment from saudi arabia, despite the advice of their own panel of experts that this was a bad idea. so as we reported then, there are significant doubts over whether or not this investment with kushner's firm was really motivated by the economic merits or whether, as the internal documents from the saudi fund acknowledge, it was part of a

larger relationship with kushner. so you wonder is that a payment for something he did this the administration? might it be a deposit to come back into the white house if his father-in-law runs for president? with mr. mnuchin, he was an accomplished investor before going into government. but he flew over to the persian gulf for a last round of visits in january of 2021. so really, in the lamest of the lame duck period of the administration. and he tried to make the rounds to four different gulf states. he only got to three of those, but he ends up collecting $500 million, $500 million, $500 million and $1 billion for his new fund. and he was back in saudi arabia in his private capacity to work on those deals. he left in january, he was making these deals by april of 2021. >> so what are some of these ethics and legal experts saying about this, david?

>> well, just it raises red flags. with kushner, the question is, was this some sort of implied payment for some favor he may have rendered in the past? with mr. mnuchin, was he using those last trips to burnish relationships, to firm up relationships that were going to be valuable to him in private business just a few weeks later? when he went over there, he had a stated rational for those trips. they were about sanctions and national security and so on. and yet, very few times do you see a treasury secretary traveling to the gulf as often as mnuchin did. he's unusual, he did it much more than his predpredecessors, especially in the last few weeks of being in office. >> a spokesperson for jared kushner declined to speak to you, but you did hear back from someone in steven mnuchin's office. what is he saying in response? >> he said he made no effort to try to further his business

interest while he was acting as treasury secretary, and that he's proud to have a diverse acortment of investors in his new fund. >> would there be any consequences if there was an ethical lapse that was found or proven here? >> you know, the legal experts say this doesn't cross the lines to get prosecuted. if there was no quid pro quo, so to speak, and with mnuchin, i don't see anyone claiming a quid pro quo, that's not illegal. whether he used federal resources in some sort of quiet way to advance his own business interest is probably not the kind of thing people would prosecute, especially sense there was a stated rational for that travel. and with kushner, again, he's a foreign official. it's very rare for prosecutors to take an interest in one when they're out of office. the claim would have to be he

did something specific knowing he would get paid in this way. or that this was an understood gratuity for his previous acts. >> it's a great piece. i commend folks to read it. great reporting. thank you so much for bringing it to us. next up here on the show, a rule to limit immigration is staying in place. but migrants still heading to the border, thanks in part to misinformation they're getting online. we'll take you live to mexico, next. ou live to mexico, next >> tech: cracked windshield? schedule with safelite, and we'll come to you to fix it. >> tech vo: this customer was enjoying her morning walk. we texted her when we were on our way. she could track us and see exactly when we'd arrive. >> woman: i have a few more minutes. let's go! >> tech vo: we came to her with service that fit her schedule. >> woman: you must be pascal. >> tech: nice to meet you. >> tech vo: we got right to work, with a replacement she could trust. >> tech: we're all set. >> woman: wow. that looks great. >> tech: schedule now at safelite.com. >> singers: ♪ safelite repair, safelite replace. ♪

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medical professionals sounding the alarm about something that's happening in hospitals across the country. some of them being forced to ration medical scans because of a dye shortage. why? the lockdown affected a plant that makes it in china. we're talking about contrast dye. if you've ever had a procedure, you've probably heard of it. it's injected into people's veins before certain scans. without it, it's harder for

doctors to diagnose certain issues like a brain bleed, even keeping track on tumors. >> reporter: this dye is a critical tool for doctors. the shortage could last until the end of june, and hospitals across the country are now forced to ration their supplies. when breast cancer survivor linette orduna began having headaches last year, she was rushed in for an mri. >> sure enough, they found 16 lesions. >> reporter: she needs a ct scan every 90 days to monitor how her disease is progressing. this month, her doctor is hitting a major roadblock to get the imaging done. >> he said yeah, we're going to schedule it, but he said we don't have the dye. so we won't get a true picture of what's going on. >> reporter: the fda says the u.s. is in the midst of a

nationwide shortage of two important contrast dyes. >> this shortage was really a mjor crisis. at the time this information came out, we realized we had a five-day supply of this contrast dye. >> reporter: at the university of kansas health system this month, they had to reduce their use of contrast dye by 80%. >> we had to implement a significant conservation strategy to preserve contrast dye for those patients that needed it for a life-saving procedure or limb-saving procedure. >> reporter: ge health care, the biggest supplier in the u.s., relies on its factory in shanghai, china, where a covid lockdown meant shutdowns. they are said -- >> reporter: the company shared production is now back to 50%, and it expects to improve over the coming weeks. but for linette, waiting longer for a scan is precious time

spent worrying if her cancer is still at bay. >> it's really terrifying. time is of the essence with cancer. it just grows so fast. i never thought it would go from my owns to my brain. >> yeah. ge tells us it's accelerating deliveries of this contrast dye. shipping product via erin stead of ship. it's also increasing production at their plant in ireland. in the meantime, hospitals are shifting towards scans that don't require this kind of contrast. every hospital we talked to stressed that a scan will not be delayed. they will make sure you get it if it's critical right now. back to you. >> tom, great reporting. still ahead, we talked about how primary season is in full swing. and you may have noticed some of those political ads all over the airwaves look different than they used to. we'll talk about that after the break. but first, a rule to limit

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ending her six-day tour to ecuador, panama and costa rika. migrants are flooding the board e, believing that today the u.s. will be open for them to cross. they are relying on social media apps to learn about what's happening, and a lot of them have misinformation about what's really going on. join us now is our correspondent. tell me about this, this idea of misinformation triggering some of these movements for migrants looking to get to a safer place. >> reporter: hallie, well, it's not all misinformation. it's so interesting. some of the migrants are reading real information. but the problem is the context and the way they understand videos that they see, maybe some of them have seen a screen shot of a news story that was on a television station in the u.s. and showed something saying the border will reopen for commercial vehicles. then their interpret that saying

the border will reopen for everyone. i spoke to a migrant yesterday who said there is a woman who just crossed the border in texas and she's in the u.s. now. so why can't i go to the border a and do the same? plus, i have been hearing all these hearing that the border will open and their interpretation of some of the news stories out there is not the proper interpretation and you can add to that, some misinformation that is, in fact, being shared, i am told, by some of the aide workers that people that will post comments on social media platforms or have wrong information saying hey, i think on the 23rd things will change and you can enter the united states. we are in tapachula the border with guatemala. every day they see 700 to 800 migrants cross into mexico and arrive here in an office where they're trying to become refugees so they won't be

deported out of mexico. i'll show you a clip of a conversation i had with a moment that made her go on this journey towards the u.s. [ speaking foreign language ] >> she says she saw on tiktok she saw a video saying that the border would open on the 23rd and she left honduras with her five children. >> so specifically, this woman knew something was going to change on the 23rd, right? she saw a headline that a change could come and on tiktok, hey, if you want to come to the border come, now and she didn't understand that title 42 remains in place and the migrants entering the country, and they could be expelled immediately or flown back to their countries. this woman was detained by mexican authorities after we

spoke and she will be deported back to her country and that's an example of how migrants take on the journey with the wrong information. >> guad venegas live in mexico. thank you for that report. appreciate it. so with the mid-term primaries in mid-swing, you may see political ads on video, and if you notice a change in tone in some of this year's ads and the messaging behind those campaign spots and talking to people behind the scenes of how the political ad landscape is changing. >> behind the scenes, a camera and a candidate. the reality is that so many of us are waiting in shadows. >> the anatomy of a political ad, a campaign staple, even as the ad landscape's changing. >> how did you think about your own ads versus the ads you grew up watching. >> i never saw anybody who looks like me. i never saw anybody who shared a story that was relatable to me. it felt so distant.

>> i'm running for u.s. congress. >> that's victoria, a democrat running for congress in northern virginia and that's sean mccoy, ad maker. >> people need substance. people want change. >> political ads have long been a part of any candidate's election push and this year is expected to see the most ad spending ever in a mid-term cycle. nearly $9 billion. >> it's morning again in america, but these days we're a long way from the optimism of this ronald reagan classic. nbc news has been tracking mid-term political messaging for months and some of it's provocative from a shootout showdown to cannabis in a lit joint, even cannibalism. >> one released was lawrence anderson. anderson brutally murdered his neighbor and tried to feed her organs to her family. >> the top bogeyman so far, president biden. >> that should be no surprise given that republicans want to turn these mid-term elections into a referendum on the

president. >> on the gop side, it found a shift on the last decade from a focus fiscal policy to now, so-called culture war issues like guns and the border. >> hot-button education topics. >> and all of them born racist. >> for some, a focus on lies about the legitimacy of the last election. >> the biggest story out there, the rigged election of 2020. >> number one. >> for others, it's about getting your attention fast before you flip or scroll to something else. dave carney's been in the political ad business since 1978, and he's seen a lot working with republicans including in the white house over five decades. >> in your view, how has the political messaging landscape changed since, let's say, ten years ago. >> it is faster, and it is more diverse, and the ability to communicate a 30-second commercial is really hard. >> carney sees the economy as among the most important issues this year and sure enough, nbc

news has found inflation mentioned the most of any topic so far this year. in 10% of all ads we tracked in april on both sides of the aisle, but for democrats, our review shows in just the past month an increasing focus something else, too. abortion rights. with the supreme court just weeks away from potentially overturning the landmark roe versus wade ruling, protecting abortion access. >> waiting for the protection of reproductive rights. >> vera is highlighting reproductive rights in her new ad and beyond that, she hopes being real and really authentic makes the biggest difference. >> when we write the democratic messaging playbook, and i hope that people are listening and watching. >> that does it for us this hour right here on msnbc. thank you for watching as always, you can find us on twitter on hallie on msnbc. watch us on our screaming channel tonight and every week

night on thing show tonight and every day. the primaries taking show the on the road along with my colleague and friend chris jansing. appreciate it. see you then. deadline white house starts right after this quick break. reason, or fun. daring, or thoughtful. sensitive, or strong. progress isn't either or progress is everything. miss allen over there isn't checking lesson plans. she's getting graded on her green investments with merrill. a-plus. still got it. (whistle blows) your money never stops working for you with merrill, a bank of america company. there's a different way to treat hiv. it's every-other-month, injectable cabenuva.

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stolen 2020 election and the radicalization of one of our country's two major political parties has turned into a five-alarm fire for american democracy and new evidence that it will fall on democrats and like-minded americans to try to put out that fire in the coming months. extraordinary new reporting in "the new york times" lays out in graphic detail the extent to which the stop the steal movement all across the country now. from the times reporting at least 357 sitting republican legislators in closely contested battleground states have used the power of their office to try to discredit and try to overturn the results of the 2020 presidential election. the times analysis exposes how deeply rooted lies and misinformation about ex-president donald trump's defeat has become in state legislatures which play an integral role in the u.s. democracy. it's a false view that the election was stolen either b