joe." it is 9:00 a.m. on the east coast. and as we roll into the fourth hour of "morning joe," it is 6:00 a.m. out west. these are live pictures of san francisco at this hour. >> i promise you. >> it really is. >> the fog has rolled off the pacific in san francisco. >> and it is 6:00, time to wake up and get to work. we have a lot to get to this hour. two former white house aides are expected to testify on thursday's prime time hearing as the january 6 committee focuses on what donald trump was doing as a mob of his supporters assaulted the capitol. plus, opening arguments are set to get underway in steve bannon contempt of congress trial as jury selection wraps up and nbc's pete williams will have the very latest for us. also ahead, "wall street journal" reporting that air travel is broken in the u.s. with pilot shortages, canceled

flights and now mountains of misplaced luggage. tom costello will explain the latest headache facing summer travel. it is just horrible traveling this summer. it is hard to get a flight that is not canceled. and the new comments from senator joe manchin as he now claims that he has not written off any of president biden's agenda. okay. we'll figure that out. but first, emotions running high still in uvalde, texas. after a tense school board meeting last night, parents are demanding answers after release of a scathing new report calling the shooting response at robb elementary school a systemic failure. nbc news correspondent sam brock joins us live from uvalde. sam, good morning. what are the families saying today? >> well, mika, good morning. look, this system was structured in such a way that the meeting was so that participants could

vent frustration and feels for about 45 minutes. it lasted more than three years with young kids asking the grown-ups, what are you doing right now to make sure my classmates and friend rrntz dying in classrooms. the texas state police have launch the its own investigation and its criticism right now is mounting. it took virtually no time for things to escalate at this school board meeting. >> you all do not give a damn about our children or us. >> reporter: the calls to fire school police officer pete arredondo with parents wondering how law enforcement still had a badge or a community trust after waiting the hallway for more than an hour before taking out the gunman. rachel martinez has four kids on four different campuses in uvalde. >> do you feel comfortable sending a single one of your children to school? >> no. one of my daughters gets to tears think being having to go to school. >> reporter: the most common concerns families voiced at the

meeting, doors that don't lock and officers that don't act. and students weighed in, including whose sister jackie was killed. >> 77 minutes bleeding out on my classroom floor just like my little sister did. >> and pointed testimony from a 10-year-old. >> this is last dress that all my friends saw me on. most of those kids were my friends. and that is not good. >> reporter: her brother grilling a school board member over what he would have done in the crisis? >> come on, your a vet. what would you have done? answer. >> i don't have an answer. >> you doan have an answer. >> reporter: the crowd then attacking him for not answering the question. >> coward. >> i'm not a coward. i'm a combat veteran of vietnam. i served 26 years in the navy and i served in desert storm. >> and what about the children calling 911 from inside of the classroom. >> the victims, a child called

911. >> heard on this police body cam video, time stammed around half an hour into the response. it was characterized as poor decision making by committee leaving families in a dark hour. layla died in the massacre. >> voices will be heard. and change will be made. >> reporter: and throughout the meeting, you could hear chants, fire him referring to pete arredondo, the school board said it is taking a closed door meeting where it is factoring in the recent report before making a decision about arredondo's future. back to you. >> nbc's sam brock, thank you very much. >> it is heartbreaking, mika. and again the ineptitude of texas officials from day one have been inept. and even at the school board. >> why can't you just say i hear you, i understand what you're saying. they're fighting back. >> and the children have been

killed and gunned down and you're talking about your record in the military. >> that was painful. >> well that doesn't save any lives that day. and now all of this time later they still don't have answers about what they could do that day. it is pretty simple what you would do that day. you could go in. again, that is the crazy thing, jonathan lemire. we have known since columbine, there is a rule, it is cut and dry, you don't sit and wait and let the shooter go in and try to talk them out. if there is an active shooter, you go in after the active shooter. and to be blunt, if there are people in the hallway that are bleeding, you step over them and you run to the active shooter and you take the active shooter down first. everything else is secondary after that. we've had that knowledge for over 20 years. police officers and these

images, i've got to say, it is hard to be shocked by anything any more. but i'm shocked by that. i'm also shocked by the ineptitude and callousness from the state of texas. >> and i believe we have william bratton on the show the day after the shooting and he detailed what you said, that columbine had never happened before and there was no blueprint and the officers' inability to take down the shooters were forgiven. but since that play, there has been a playbook, it is depressing that one has to exist, but there is a playbook whether it comes to active shooters including active school shooters and those texas officers, despite having trained just a few weeks prior on what to do if there is a mass shooting, did none of it. they stood there in the hallway. and the drip, drip, drip of the revelations from this investigation are just so shocking and infuriating for us. and of course, so heartbreaking for those parents and we

certainly saw some of that frustration spill out into the open again last night. as it is just excruciating to think about the number of mistakes made that day and if a few different decisions would have been made, more lives could have been saved. >> we're going to turn now to the misdemeanor trial for steve bannon. moments ago jury selection resumed in the contempt of congress trial of the former trump white house chief strategist. today's events come after a long day of jury selection yesterday with many d.c. residents in the jury pool saying exactly what they thought of him. let's bring in nbc news pete williams. pete, what stood out yesterday and what could we expect moving forward. >> several of the jurors did say they knew about steve bannon and didn't like some of his comments. they didn't like the people he associated with. they say they didn't like his statement during his podcast that he was going to make his assault on the government's

medieval. so they were all excused needless to say from the potential jury pool. but they did get it down to 22 and today it will be wittled down to the final number of jurors and then the government will begin presenting its case. and the government said its case is straightforward. that he got a subpoena and he didn't obey it. and they will call at most they say three witnesses. and an fbi agent who investigated what bannon did and they say his refusal to testify, and two of the committee counsel from the january 6 committee, one maybe two of those and then that is the government -- that is it. bannon's defense has been seriously cut back by the judge. this is a trump appointee, carl nichols, but he said that steve bannon and here he cited some appeals court president dent that steve bannon cannot argue that he was following the advice of his lawyer when he declined to respond to the subpoena. that he can't argue that the just department's long-standing policy when it comes to

subpoenaing administration officials is that they can't be subjected to subpoena by congress. the judge said you weren't an administration official at the time and the committee doesn't want to know about things that happened when you were in the government. they want to know about things that happened around january 6. that he cannot subpoena members of congress and can't argue that the january 6 committee was improperly constituted. so, for all of these reasons, his defense has been cut back. one of the things that the judge has left the door open to is bannon arguing that the committee said that here is the deadline but then kept saying but we still want to hear from you and the question is did that in essence sort of blur what the deadline was and just sort of keep pushing it out and allow bannon to argue that he just was confused about what the deadline was. so, his defense though has been cut back significantly by the judge's ruling. >> well, pete, just as a matter of law, it seems that steve

bannon's -- this is pretty cut and dry, isn't it? >> i think so. his own lawyer thinks so because as you probably know at a hearing last week, when the judge had issued a lot of the rulings cutting back on potential defenses, his lawyer said i'm not sure what the point of is having a trial if there is not much of a defense and the judge said agreed. which was a signal that bannon ought to think about pleading guilty and cutting his losses. but bannon obviously wants to go ahead and have a trial. and candidly, clearly, his defense lawyers are trying to preserve a lot of the issues for appeal. but that obviously would be well down the road. and it is also well to remember that if steve bannon is convicted, it doesn't mean he has to testify before the committee. it simply is the punishment for declining to obey the committee subpoena. if he is convicted he doesn't have to testify. it is the punishment for not testifying. >> nbc pete williams thank you as always. we appreciate it. we're going to move now to the

latest on the january 6 investigation. nbc news has confirmed two of the witnesses set to testify before the house committee for thursday's prime time hearing will be former national security council member maja pottinger, and former deputy white house press secretary sarah matthews. pottinger announced his resignation one day after the attack on the capitol. and he already spoke to the committee in video testimony. and even though former president trump was in the white house dining room at the time, pottinger reportedly spoke to former chief of staff mark meadows about efforts to deploy the national guard at the capitol. matthews also resigned after the capitol attack. and has vocally criticized trump's actions since then. the hearing is set to focus on's lack of response to the riot and give a detailed breakdown of what the former president was doing as it unfolded.

let's bring in chief white house correspondent for "the new york times" peter baker. peter, again, this is prime time. 8:00 p.m. thursday night. as of now, the final hearing, although there could be more. if more evidence comes in. but what could we expect so far this thursday? >> reporter: yeah, i think, mika, you put your finger on it. for a lot of republicans and people who are trump's own advisers, the breaking point wasn't even that he had been calling the election a fraud, up until this point, the breaking news wasn't that he had been summoning the crowd to washington or given that rather unciteful speech. and the dereliction of duty as liz cheney called it, it was the final straw. to watch a president sit back and allow his own supporters, some of them armed, to be storming the capitol of the united states trying to

interrupt the finalization of an election was what finally drove them to the point that they couldn't take it any longer. and matt pottinger was there for four years and sarah matthews was there for a long time. they tried to make the trump administration successfully and to present it to the world and to tell the outside world that they misunderstood president trump that he was doing good thing but finally they couldn't take it any more. >> pottinger, a former "wall street journal" reporter and one of the few in the white house who understood what covid was going to be. warned the white house. at the time donald trump was saying it was just one person who came in from china. and it would be taken care of. talk about the importance of him specific, the position that he held and the credibility, the influence he'll most likely have before the committee. >> reporter: matt pottinger has

a lot of credibility. he had been one the people who was respected by people around washington, republicans and democrats. a serious figure. somebody who had a long standing interest in foreign policy. he has risen up to the national security adviser position, well-known for his advocacy on a stronger policy against china. he has spent years in asia as a reporter and that gave him the insight into covid, even though he wasn't a doctor, going through sars in asia, he saw what was coming and he was getting contacts from his own people in asia telling what was happening in china despite what the government was telling the world and he was trying to warn the white house and the united states in fact what was coming. he was the first one to wear a mask in the white house. he was mocked for it and ostracized for it because what he thought was the best way to prevent the spread of the virus. so he's a very credible witness. he's not political. he's not somebody who has any

kind of anti-trump credentials here. he's someone who tried to make the trump white house a success. >> and of course, jonathan, lemire, you could say the same thing about sarah matthews. who was a loyal follower. who worked inside of the white house for quite sometime. but since january 6, has been yet another trump supporters who has become critical of her former boss. also of course she came out in defense of her former colleagues' testimony a few weeks ago. >> not as well known as matt pottinger you. be she worked in the white house for a number of years. seen as a trump supporter, tried to push his administration's agenda out only to turn against him after january 6th. and has been critical of his response that day. the former president. and you're right, when cassidy hutchinson who delivered that blockbuster testimony at the end of last month, came under real attack from some in trump world,

sarah mathews, we're seeing the tweet here, came to her defense saying that she was of course a credible witness and a person of character and saying that those criticizing her were simply scared of what she had to say. and she and a few other trump aides, alyssa cara, the former communications director have been critical of the president's response that day and rallied for each other's support and backing up each other's testimony. so sarah matthews again, someone would -- was in the west wing and could deliver firsthand accounting of the president'sin action or what he did or did not do that day. >> all right. peter baker, thank you very much for your reporting this morning. we appreciate you coming on. coming up, one bill in congress is getting ready to head to the floor. as both senator bernie sanders and the "wall street journal" on

the same side, if you could believe it. andrew ross sorkin will be here on what exactly the chips act is. and later, first it was soaring costs, then it was long lines at security. and then it was delayed and canceled flights. now it is a new problem making air travel even worse. also ahead, president biden may be getting ready to make a major move on climate change. eugene daniels joins us on the chance as the president declared a climate emergency. we're back in just a moment. e e. we're back in just a moment.

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i haven't walked away from anything. and inflation is my greatest concern. because it is effecting my state, people in my state and all over this country and that is all i have to say. >> senator joe manchin yesterday saying he has not written off any key parts of president biden's domestic agenda. those comments come following a

attacks from his fellow democrats after the west virginia senator told party leaders he could not back major climate and tax priorities the party is attempting to pass. meanwhile, "the washington post" reports president biden is considering declaring a national climate emergency as soon as this week. that is according to three people familiar with the matter. a white house official this morning is pouring a bit of cold water on the report, though. telling nbc news that as of late last night, the administration was still evaluating what authorities the president has. let's bring in white house reporter for politico and morning joe senior contributor youth and daniels. what are you hearing about the president's options and even if he can do that, what does it allow? >> reporter: one thing that i've hearing, people aren't taking joe manchin's word here. they've been tricked before when they believed that he hadn't taken things off the table and hadn't walked away from the

table so pushing joe biden to move forward as if joe manchin has walked away from the table. that is one thing. but what folks are asking the president to do, senators saying they want him to declare this emergency. that essentially allows agencies to do more than they're doing right now and that comes from him -- the president limiting oil and gas drilling, something that he said he was going to do. and other ways to curb emissions in the country. i will say, that you talk to aides here about the president moving on these kinds of things and he said himself that he always has a concern about the limits of president's power and what he could do with the pen and what that allows and said for future presidents. and so when they're talking about a president who spends a lot of time being deliberate and takes some time to get to an answer, whether that has happened this week or later, folks are throwing more cold

water on that today that this is going to happen. but there are so much pressure on the president now to do something with -- with joe manchin going away from the table, but also for some aides here, that frees the president, so that he could do more and he could handle this in a way that works for him and the administration and not just waiting and seen as someone who does care about climate change. >> youth even daniels, thank you. mike pence is directly taking on former president trump, at least when it comes to political endorsements. on monday, pence endorsed arizona republican gubernatorial candidate karen taylor robson who is going up against the trump endorsed kari lake. in a statement accepting pence's endorsement, she wrote modern politics is full of charlatans and fakes and vice president

pence is the genuine pence has never wavered in his commitment to our constitution. this isn't the first political break between the former vice president and trump. in may, pence endorsed georgia governor brian kemp as he successfully fending off a primary challenge from the trump-backed david perdue. pence is scheduled to campaign for robson on friday, setting up a split screen moment as former president trump is slated to hold a rally for lake on the very same day after postponing a previously planned rally following the death of his former wife ivana trump. what do you make of that split screen moment. >> it is fascinating. >> it could be interesting. >> mike pence, obviously many people thought that he had jumped in on the wrong side in georgia. if he was just interested in winning, but it ended up the two candidates he endorsed won big.

donald trump's were both humiliated. and jonathan lemire, you go out to arizona and it you just want to look at republican parties whose leadership and whose nominees are extreme, arizona ranks right near the top. i mean, this is a state that democrats should get wiped out in. but you look at the senate candidates, the gubernatorial candidates, the ones that have risen to the top, the ones that donald trump support, are so extraordinarily extreme. and so it is why you have dr. oz, and you have j.d. vance and herschel walker and out in arizona, someone who may be even more extreme than all of those candidates that donald trump is supporting. >> yeah. arizona has become a battleground state in part because the republican

leadership there seems out of step from the rest of the populous. by simply voter registration should be leaning republican. but kari lake, who is a gubernatorial candidate, she's an election denier and that is why she has donald trump's support. and that is just one of her radical views. and what we've seen in arizona, it just says we've seen a couple of other states, georgia among them, where the rest of the republican party tries to get behind a more conventional candidate, one still conservative but not as trumpy and that is setting up the showdown here with with the split screen, it captures the dynamic. and sp-t speaks to mike pence being able to break with his former boss. that he is someone on january 6 said he was doing his constitutional duty. trump has never for given him. and now pence has stepped back in the political stage into the spotlight and carried the mantle of traditional republicans who

will continue to defy donald trump claims that the 2020 election was fraudulent. and he's given a speech at the federal society about that and reiterated that in previous other interviews and continues to back candidates who do not support the big lie. instead of those who do. which of course those are the folks that trump is throwing his weight behind. >> still ahead, congress is looking to address an important shortage that continues to disrupt some supply lines. we'll explain that. plus donnie deutsche is here with the return of brand up and brand down and good news for anyone that enjoys music from the '90s. >> okay. >> you don't like 90s music? >> it's all right. s music? s music? >> it's all right.

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manufacturing and has bipartisan support as well as bipartisan opposition. and even the u.s. chip industry itself is split on the bill. let's talk to the co-anchor of cnbc's squawk box andrew ross sorkin and donnie deutsche. and this happens to us every 30 years. i remember in the late 1980s, a book written called the japan could say no. japanese saying screw the americans. they have to do what we tell them to do or we won't sell them the chips. we have a monopoly. we won't sell them the chips. their nuclear weapons won't be guided. they will be useless. so the united states government said, maybe we should get involved, intel steps up and basically crushes all competition. here we are 30 years later. we're in the same position,

china, taiwan, they dominate this sector. we have to control our own destiny, right? >> well that is what you would think and i would make the argument that is the national security concern when you think about us as a country. at same time, talk about bipartisan support, there is this unique bipartisan opposition both in the form of today's "wall street journal" page calling this corporate welfare and then on the other hand, you have folks like bernie sanders who are saying, you know, that we are once again socializing losses and privatizing gains making the argument when you look at the five chip companies including intel and micron and others that will be the beneficiaries of the bill, that they made $7 billion, with a "b" in profits last year. i think it is an unusual discussion about what we need to do. do we want to incentivize them. we probably do. what do we want on the back end from it. we just had a debate about bailouts from covid for the

airline industry. so i think there is some mixed views. you want to get this stuff back in the u.s. so you're not relying on taiwan and china. but do you want to do it at the expense or to help profit some of the businesses and that is the conversation. >> well the fact is we have to negotiate a better deal. we have to negotiate a deal where we're protected on the back end unlike the negotiations and the bailouts for the airline industries. >> but, hey, joe, here is the problem. you have the ceo of intel who is also sort of holding the u.s. hostage saying if you don't put this bill in place, i'm go fog go build this stuff in germany, right. and so we sort of -- there is also a separately a free market of sorts for incentives around the world. >> right. free market for incentives. the problem here is obviously the chips are so extraordinary. they run just about everything. i didn't understand all of the

things that they ran until covid and we started to have a chip shortage. but everything seems to be run by these chips. if they were still selling pet rocks, i would get pet rocks would be run by these chips. but they're everywhere. if you want to know where-y there is shortages in cars and trucks. >> refrigerators. >> household items and it comes down to these chips. >> the reason the bill has been held up so far is it is the true that it was filled with pork. if they was just a simple bill from the beginning, i think you would have gotten it passed. now there is pork put in and pork taken out and now we're here at this other question of do you want to be subsidying the companies and do you get a benefit on the back end. is it a benefit unto itself that we have security on the back end or do we need profits. if i told you intel was going to

make x billion dollars more and the taxpayer wouldn't get a piece of that, is that okay if we think that the cost, if you will, is the national security component that we are capturing, meaning we'll be more secure. i would say yes. others might say no. >> it is a balance that our lawmakers have to make, a balance that white house has to make. they have to figure out a way to provide incentives to keep the chip makers in the united states and also make sure they pay their fair share which so many massive corporations and billionaires are not paying their fair share in taxes. donnie deutsche, this comes to a bigger problem. we need to have a made in u.s. campaign. and we need to figure out what incentives we could have to keep the businesses here and also, you know, how we negotiate tough deals because what did we find out in covid? obviously that we don't make enough chips here in the united

states. we don't make enough masks here in the united states. we don't make enough of our own pills, our own medication here in the united states. so much of it has been shipped out, so much of it has been outsourced to china. because you might save .0001 cents per pill. that is short-term thinking. i understand that that is -- a ceo of a company, that is what he or she is thinking. the united states has to think bigger. we have got to figure out a way to make made in the usa a corner stone of what happens here. i'm not talking about fighting free trade. i'm talking the fact that when crises come along, we find ourselves too dependent on china. we find ourselves too dependent on other foreign trading partners. we can't be in that position again. >> yeah, in the 80s. and when yaip was really cleaning our clock, starting

with lee iacocca and chrysler. first to do the made in the u.s. and the government got behind it. i think for brands it is a smart thing to do. i think the government should put a few hundred million dollars aside and do a government corporate campaign and a public service announcement. but for any company, made in the u.s., if it is the right brand, i think it is a smart thing. >> up next, if you thought the air travel experience right now couldn't get any worse, tom costello has a new report that begs -- bags to differ. we'll be right back. >> and donnie's brand up, brand down. you've waited for it. >> it is coming up. >> it will pay off. coming up. >> it will pay off

43 past the hour. all summer long, air travellers have been frustrated with record flight delays and cancellations and soaring airfares. as the "wall street journal" points out, this summer was supposed to mark the rebirth of

commercial aviation after two years of travel restrictions left the industry nearly in hibernation. instead it is turning into one of the most chaotic travel seasons in decades, adding, it is not just one thing going wrong. the system is under strain and breaking down at every link in the chain and each of the problems that the airlines and airports exacerbates others. case in point, the amount of passengers reporting misplaced luggage on the rise. tom costello has the latest from reagan national airport. tom? >> reporter: yeah, good day. so we've had a rough few days, a rough few weeks weex had a thousand flights canceled yesterday and 200 today. that is the baggage claim area where i spent an hour and a half waiting for my bag last week and i finally gave up and left without it. good news i eventually got it. but a lot of people have not been so lucky. the pikes tell the story. lots of pictures of misplaced luggage piled up in airports around the world.

>> i called everywhere, no one could tell me where it is. >> in dublin, amsterdam, dub lib, toronto, new york, washington. >> y'all, this is insane. >> reporter: one traveller tweeting, i see london, i see air france, but i don't see my underpants because they're in my suitcase that you left in the airport 11 days ago. >> we're planning the dream scottish wedding. >> on july 2nd, she flew from washington through dublin to glasgow for her wedding, her checked bag with all of the other clothes never made it. >> i'm getting no updates. it is been over two weeks. the status of my online form has not changed. so i really have to clue where my bag is. >> the problem, airports and airlines especially in europe don't have the staff to handle the surge in passengers or their bags. the situation so critical in london, delta airlines flew a plane loaded with a thousand bags to detroit.

no passengers. meanwhile, in the u.s., volatile summer weather remains the biggest wild card. my flight to denver had to abort a landing at the last minute due to dangerous wind shear. forced to divert to wyoming with a dozen other planes landing behind us. so the captain our flight said this is the worst wind shear he's seen in 20 years coming into denver. and he was literally fighting it as he came up and pulled the nose up and diverted around denver, forces to go to cheyenne because quite simply we didn't have enough fuel to go anywhere else. >> i am truly sorry for all of this. but safety is paramount here at united airlines and that is what we're going for. >> after refuelling, we were to heavy to take off from cheyenne so all of the checked bags had to be bused to denver. travel pros say avoid checking bags and travel with carry-ones f. do you check a bag, drop an apple key tag or tracker inside so you could follow its

whereabouts on your cell phone. put i.d.s outside and inside of your bag and take photos of your luggage in case it is lost. so if you truly lose your baggin -- bag indefinitely, you could get that back. and the airlines may reimburse for toiletries but they do want to see receipts. but bags do turn up. it just may take some times. back to you guys. >> thank you so much. >> my gosh any time i hear about wind shear, i think about that horrible tragedy in dallas-fort worth, 1985. so wind shear, nothing that pilots want to take a chance on. because if you talk to any pilot, they'll talk about that situation. so, andrew ross sorkin, we're talking about subsidies for

corporates. subsidies for -- and we find this time and time again with the airline industry, where the airline industry gets subsidized because obviously the industry is so critical to commerce but how did we -- did we get this wrong. how did we get this so wrong that we didn't require that some of the money be reinvested in retaining pilots and flight attendant and mechanics and baggage handlers. >> how do we get it so wrong. i think they were in such a rush and frankly the airline industry overpowered officials in washington during this sort of moment of crisis during the pandemic and said we need this money other wise we can't survive to the other side. and when we get to the other side, the economy is going to need it. they weren't wrong in so far as when you do think about the proposition of if the airline business had gone bankrupt, they would have stayed and they would

have remained flying but they could have cut back even more. and they make this argument today, that we would be in a worse position. given that we did pony up the money at taxpayers, why we didn't push harder for certain restrictions on that money, how that money was going to be used what, kind of investments were going to be made. i think that is the issue. >> right. >> and we're all suffering as a result. and i think it is raising a different issue in washington which is what kind of new rules may ultimately let get imposed. the airlines may have put themselves in their own bind by asking for the money because now there are folks in washington saying we might have to put some european like laws in place, which we just benefited from, i was in europe and we had a canceled flight and they pay for the hotel overnight when they cancel the flight. they put a lot of restrictions in place. that may be a-coming here in the u.s. >> and looking at that bell that didn't work, there are sp that don't work and you look at the

bailout of the banks that you wrote about in your extraordinary work. the banks actually paid back the money. >> they did. >> and i think most people would look financially would say it is unpopular as it was and you have oil companies asking for royalte successful. you have oil companies asking for royalty relief which i always thought was a bit insane. and then again this chips debate. so yeah, let us hope that we're getting it right. by the way, if your children are playing parchesi right now or rock 'em sock 'em robots, pull them away and let them know brand up, brand down is about to begin. >> here we go. >> what sesame street was in the '70s, i'm predicting brand up brand down will be for kids in 2022. so why don't we start -- >> joe, before we go, i was at chuck e cheese the other night and the kids say thank you. and that is why i do this. >> of course you were.

>> why were you at chuck e cheese in. >> becausehe likes to go where kids say thank you. makes me sad. but we've been talking about flying. number one song of the 1990s was the foo fighters "learn to fly." and of course you talk about '90s music, you have the few fightefoo fighters, nirvana, a lot of great music in the '90s. and you are talking about them this morning. that music in brand up brand down, why is that? >> you left on out milli vanilli and vanilla ice. but axios did most popular decade of music and the '90s came out as the most popular decade of music. 29% said the 60s, 43% said the

70s. you mentioned a bunch of bands, but i think if you said the decade of music, they would not come up with the '90s. >> is here an age bias? >> it was where the millennials and gen x kind of meet, but survey was all ages. >> and this was your time, my friend, but '90s music, of course nirvana broke in '91, a lot of great bands. of course pearl jam. but that inspired music got more melodic, guitars came back in, it was a pretty incredible decade for alternative music and you got to live it, didn't you. >> i did. most nights i still come when i put on my headphones and go for my runs, pearl jam in regular rotation. but of course by the end of the '90s, hip hop had become

ascendant. we had the boy bands again. i assume that is not part of the poll here. but, yeah, it was a transition era there for music and a good one. and i think before the music industry really started to change with streaming music, you could get your music for free from napster. >> yeah, thank god for napster. i have an embarrassing story about napster. >> keep moving. >> i won't tell it now. all right. what is next? gen z working from home, is that up or down? >> it is down. 25% of 20 somethings basically are the only group that says yes, i want to work at home. the majority of them, 75% is like we don't want to work exclusively remotely from home. and it is interesting -- >> i've heard this. >> and we've talked a lot about this on the show. it is like young people cannot get mentored, there is no sense of community. when you go up to 50 plus, it goes up to 40% want to work at

home. no surprise. but the people that are suffering the most from this kind of work at home are young people. and if i was running my company today, everybody back to work. >> build relationships. brand up, kris jenner. explain. >> it is interesting. the matriarch of the kardashians. they take a lot of kind of heat and jokes and whatnot, but say what you want about kris jenner, she has been asked to teach a master class, most prestigious thing that you can do online from scientists and businesspeople, and it is all about personal branding. she and the kardashians, three billion dollar brands. cosmetics, skims, i can't remember the third one. but these are serious marketers and they know -- and what she said many times, it is all about being authentic to yourself and that is the same for any branding for any company.

authenticity. >> let me just ask you about that. because i mean, so is their success based on the amount of money? because what is the brand and what is the impact the brand has had on young girls? >> well, what is interesting is it is funny, a lot -- i'll say it another way. those girls all known in the business, incredibly hard working, none of them drink, none do drugs, they are very savvy businesspeople. and if you watch a kardashian show, it is no different than all the family or honeymooners, it is all about a family. this week he's episode, the brother-in-law didn't show up, but just a new take on what has always been the case. watch a family evolve. like it or not, you have to give it to 'em. >> and i'll run through a couple of these very quickly that we won't have time to get to, but brand up, lego, recreating the office brick by brick, which is amazing. brand up nap boxes, something mika has wanted for some time.

in japan, offices are installing nap boxes so workers can sleep standing up. yikes. but finally, trump box. what are trump box? >> yeah, there has been a lot of talk about him losing his grip on the republican party. we saw polls in new hampshire where he was losing to key is an desantis. i would say follow the money. trump raised $56 million, that million for desantis this year. so the fact that trump is raising less money than desantis, more than anything tells me that that grip is loosening. forget january 6 and everything else, follow the money. >> all right, thank you so much. that does it for us this morning. >> the kids thank you as well. >> lindsey reiser picks up the coverage after a short break. cke coverage after a short break

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only pay for what you need. ♪ liberty. liberty. liberty. liberty. ♪ good morning. it is 10:00 a.m. eastern, 7:00 a.m. pacific. i'm lindsey reiser. this morning we're learning more about the next moves from the house january 6 committee, including who is testifying on thursday. and more potential hearings in the future. right now, a scorching heatwave sweeping across the u.s. and europe where the uk just recorded its highest temperature ever. fresh outrage in uvalde, texas as the school superintendent faces calls to resign after a bombshell report detailed the