welcome back to "morning joe." we're at the top of the fourth hour. it's 9:00 a.m. on the east coast, 6:00 a.m. out west. we'll begin this hour tracking hurricane ian now a major category 3 storm and still growing in strength as it eyes florida. any moment now florida governor ron desantis will speak in tallahassee on the steps he is taking to prevent a disaster. nbc news correspondent sam brock is in gulfport, florida, with the latest. >> reporter: reality is starting to set in for the tampa bay area as there's now a hurricane warning, first time since 2017

and hurricane irma, which veered at the last second. businesses are putting plywood up on windows. this is an ice cream shot trying to inject some levity, "no ice cream for ian." sandbags are on the ground to prevent flooding. that's small potatoes in terms of mandatory evacuations. pinellas county and hillsborough county have about 2.5 million people collectively. the whole tampa bay area is 3.2. 75%, 08% of the people are in two counties that have mandatory evacuations. they're looking to move a million-plus people. that process started last night, 2:00 for hillsborough, 6:00 for pinellas. but you'll see the biggest chunks of people fry trying to get out today. the topography of this area, there are bays and inlets, barrier reefs, the bay on one side, the gulf on the other.

the water has nowhere to go. storm surge right now certainly the biggest concern as the projections are between 5 and ten feet. for historical context, the last time a major hurricane struck tampa directly, 1921, 11 feet of storm surge. the speed at which this storm is traveling is perhaps the biggest problem. it is projected to go 3 to 4 miles per hour, the pace we would walk at, so it would be sitting on water and on land dumping rain for hours. if you're look for a historical precedent, hurricane harvey would be the extreme example. it is in the window of possibility for what could happen here. officials on red alert. in addition to the evacuations, governor ron desantis has the national guard here. this entire area is on edge waiting to see what happens in the next several days. sam brock, nbc news. >> sam, thank you very much.

let's go to meteorologist michelle grossman on the storm's current track. how soon will our friends in florida begin to feel the impacts? >> our friends in the keys will feel the impacts later today. right now, cuba is getting slammed. tonight it will be the keys, then into tomorrow, thursday, we're looking at central and south florida. let's take a look at the latest because we are looking at a very strong storm, category 3 storm. it blossomed overnight, rapidly intensified, and it's still strengthening. we'll see a category 4 storm. winds at 125 miles per hour, that's a strong category 3 storm, 130 miles per hour will give you a category 4. we're looking at movement at 12 miles per hour. that's a good pace. it will spend a couple hours over cuba then head into the gulf. lit slow down like sam mentioned down to 3 or 4 miles an hour, a walking pace, a recovery walk pace. 19 million people at risk. that's a lot of people in

portions of south florida, into the keys and cuba. we expect it to get stronger and slower and it will widen heading toward the gulf. expecting to be a category 4 storm later on today. certainly by 2:00 a.m. on wednesday looking at winds and 130 miles per hour. remember it's right off the coast so it will start the storm surge, the tropical storm-force winds. it will drop heavy rainfall. we could see 24 inches of rain in some spots. we expect landfall early thursday morning as a category 3 storm. we were hoping it would weak within the wind shear, but it doesn't look like it's going to the happen. category 3 is a major storm into or near tampa. it holds its strength, so it will be gusty winds, damaging winds, very heavy rainfall. we could see storm surge in georgia and the carolinas. that will be the story into the weekend. storm surge, that's the first one, the one we're most

concerned with. this is a wall of saltwater that pushes water onto dry land in addition to the rainfall. the fresh water that is falling from the sky. widespread and destructive gulf water inundation. we could see up to ten feet of storm surge from cedar key to ft. myers, especially where you see the pink coloring. tampa is included in that and tampa bay as well. now, what is storm surge? it's when the normal sea level rises and moves over land, that saltwater, and this is where we see the deadliest threat from the hurricane. water is the deadliest threat, the storm surge in addition to those flashflooding rains. where you see the darker colors, i say it often, the brighter colors are the most rain. we could see up to 24 inches of rain in some spots. generally 12 to 24 because that storm is going to be sitting off the coast, bringing heavy, heavy rain. of course with the hurricane, you think of the winds. we're looking at destructive

winds that will cause significant damage, catastrophic damage, weeks, months to rebuild. impassable roads and bridges. this is why it's so important to heed the warnings. if you have an evacuation notice, this is why you need to get out because that window is closing and you don't want to be stuck in water you won't be able to get out of. looking at winds gusting up to 117 miles per hour in tampa, 127 in st. pete. those are strong winds. even inland, we're looking at tropical storm-force winds as well. we'll see power out. it's warm in september in florida. we could see power out for up to 2 inches at a time. i'll end it here because we are looking at a severe threat. whenever you have a landfalling hurricane, we could see the threat for storms over the next few days. even hurricane warnings as this early as 2:30 this morning in portions of the keys. back to you. >> that is why the mayor of tampa is saying get out now.

michelle grossman, thanks so much. those are huge numbers of rainfall, winds that will hit the west coast of florida. >> again, just hitting in a spot it looks like now, and of course this could change quickly, but looks like it will be a bull's-eye, mika, on the most populated area along florida's west coast. tampa, st. pete, where it will cause the most damage. >> nowhere for the water to go. that's the biggest problem there. turning now to what is expected at tomorrow's january 6th committee hearing, we've learned the committee plans to show footage of roger stone that was recorded in the weeks before the capitol attack by danish documentary filmmakers. nbc news has obtained several clips. one was recorded the day before the election, after a rally in

florida, he can be heard calming for violence. good to have you both here. hugo, given the video clips we're seeing from the danish filmmakers, what else do we know about what the committee wants to present to the american public in the hearing tomorrow? >> look, i think a lot of it is going to revolve around kind of political operatives like roger stone, steve bannon, people close to the former president who were ginning up a lot of violence and destruction on january 6th in the days leading up to the capitol attack. i think that's why you'll see this video footage, video clips from the danish documentary, because it really shows people like stone engaging with allies, the proud boys, far-right extremist groups who stormed the capitol. remember, the entire point of the committee is to show that trump and his allies are

responsible for the capitol attack and that's where all these linings tie in. >> hugo, you've been digging through in your latest piece the new book from former republican congressman denver riggleman, also an adviser to the january 6th committee, focused on mark meadows, text messages he was sending around all of this leading up to january 6th. there's been pushback from the committee about some of the claims riggleman has made. tell us about that. >> i think the committee was frustrated. they'd been irked by the way denver has put some of these -- when they see the committee findings in his own book. the fact of the matter is the white house did call a writer on january 6th. that is extraordinary even though the call was only nine seconds and happened close to the end of the day, around 4:30

p.m. but the white house did reach out to rider. other elements of the book, it's not surprising roger stone was talking to the head of the proud boys before and after january 6th, it's not surprising that he was talking to the held of the oath keepers nine days after the capitol attack. but the fact he had such communication and such volume i think is indicative ha roger stone is not as innocent as some might think. >> ben, you have new reporting about an oath keeper charged in the january 6th insurrection and text messages she exchanged with andrew giuliani about the election in late 2020. that's of course the son of rudy giuliani. >> a lot of this comes from the new information we got from this comes from riggleman's book. he says kelly accidentally texted the white house switchboard. of course that doesn't go

through, but it's unclear who exactly she was trying to text or call in that moment. we do know she was talking to andrew giuliani in the weeks after the 2020 election. both giuliani and cerelli say they were talk about election fraud issues, things that have been debunked and are incorrect. it's unclear who she was trying to contact with that text to the white house switchboard. we know the oath keepers sent letters to the president in the weeks before january 6th saying they were at the ready, they were ready to fight for, you know, what they believed to be -- if he sent out a note saying martial law or something, the oath keepers would be ready for this. that's what they showed on january 6th. they had quick response forces on the other side of the river ready to fight in a more armored way they did on january 6th if they breached the capitol. >> and a trial for some oath

keepers members this week, i think maybe starting as early as today. ben, the big issue is this is i believe the first time of all the people who were there on january 6th rioting, were seditious conspiracy is in play. how could that be different? what would that mean? >> yeah. we might hear where these orders were coming from and who they were conspiring with. that's the most important thing trying to find the nexus between these militia groups and people at the white house. we know people like stewart rhodes was ready to fight for years. they believe they were protecting the constitution or something. but who were they working with, in contact with? these are messing up by texting the white house switchboard, that's a good clue, but they also used encrypted apps. we don't know exactly what was said in those more private spaces. we might get more detail in the coming weeks.

>> ben collins and ""the guardian's"" hugo lowell, than you for your reporting. donald trump's former chief of staff mark meld does is scheduled to give testimony today in fulton county, georgia, but it's unclear whether he will show up. fulton county's district attorney filed a request last month for meadows to testify about phone call he set up between trump and georgia's secretary of state brad raffensperger. during that infamous call, trump asked raffensperger to find enough votes to put him ahead of joe biden. >> all i want to do is this. i just want to find 11,780 votes, which is one more than we have, because we won the state, so what are we going to do here, folks? i only need 11,000 votes. fellas, i need 11,000 votes. give me a break. >> just find the votes, says the president of the united states.

nbc news correspondent blayne alexander is live outside the fulton county courthouse. any sign of mark meadows yet? >> reporter: well, willie, we've been watching this door behind me all morning and the other entrances around the courthouse. so far no sign of my entrance. we will say there is a side door where sometimes, in fact, all of the high-profile people that have been called in this investigation so far with the exception of rudy giuliani, notably, have gone in using that door, using a car through that side door. again, no sign of mark meadows just yet. it is certainly notable that the d.a. wants to hear from him today. this kind of represents a shift in this investigation because if he is to testify before the fulton county grand jury, this means he would be the closest known trump associate to come down to georgia and testify as part of this investigation. you played a part of that call. that's the phone call that launched this entire thing. this is also going to be one of the closest people to that phone call that the d.a. wants to hear from so far. he played a role in that call in that more an an hour-long call,

not only present on the line but spoke up several times. that's something the d.a. wants to ask him about, not just that phone call but the conversations leading up to it. what led up to setting up that phone call with secretary of state brad raffensperger? as she's told me and others multiple times, she wants to get insight into anybody who had any sort of knowledge of the former president's mind-set or thoughts around that phone call, so it's something she'll press him on. another thing she wants to question him on is a trim he made to georgia to try and access only ballots. >> just one of the many players in this investigation. you explained well how he fits into the story. where does the larger investigation sit for fulton county d.a., blayne? how much longer will this go on? >> reporter: she hopes to have the first part wrapped up by the end of the year.

what's notable is we're just over a week away from when this is going to stop for a period of time. that's because election season will ramp up in georgia. october 7th, that's the day we're watching. that's the first day voters in georgia can cast absentee ballots and also the day bonnie willis said she'll stop all activity. you won't see subpoenas or activity around this because she doesn't want to give appearance of influencing the election in any way. we know that at least through election day and through possible runoffs, we'll see a pause, willie. >> blayne alexander live in fulton county, georgia, for us. mika? >> really quickly about that call. >> it is staggering. >> i haven't heard it in a while. >> shocking. >> donald trump loves to talk about his perfect calls. willie, that call -- >> that was not perfect. >> that was a perfect call if you're a prosecutor trying to

prove somebody is trying to steal an election. it couldn't be any more straightforward. i need you to find this many votes. once again, he's not talking to a liberal secretary of state who's counting the votes. he's talking to a republican, a conservative, a guy who was a donald trump supporter all along, and by the way, a guy who crushed all opponents in the primary process just a couple months ago. >> yeah. usually political corruption has a little more of a wink and a nod. this is explicit out in the open, cheat for me, make up more than 11,000 votes so i win the state of georgia and hang onto the presidency. as you said, it was secretary of state raffensperger who had the presence of mind to record that entire phone call because of the suspicion that donald trump was going to do exactly what he ended up doing on that call. >> unbelievable. coming up, with just over 40 days until the midterm elections, a new survey shows that 82% of women intend to cast

their votes solely based on a candidate's views on abortion. and another new poll reveals one-third of americans would prefer to have a strong unelected leader over weak one chosen by the people. we'll run through the numbers. and up next, the unexpected power of random acts of kindness. we're going to talk about new research that shows how small gestures matter even more than we think. >> it's a remarkable study. i saw it in "the times" last week. it's fascinating. e new outlaw's got double pepper jack and juicy steak. let's get some more analysis on that, chuck. mmm. pepper jack. tender steak. very insightful, guys. the new subway series. what's your pick? oh, davante adams! what's up, man? we need to talk about that lucky jersey. haven't washed it in years. multiple years? i don't see any stains. it's lucky. mmm, i don't see any luck.

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i don't even know where i would begin. >> i get that a lot. people want to change the world don't know how to begin.

you want to learn how to change the world, son? one act of random kindness at a time. >> that piece of advice from morgan freeman as god in the 2007 movie "evan almighty" is advice we should all heed as suggested by some new research published in "the journal of experimental psychology." researchers found people who perform a random act of kindness drastically underestimate the impact the good deeds has. joining us now, editor of the well desk at "the new york times," laurie leibovitch. very good to have you on the show this morning. >> hi. >> so, tell us about this research. what did it find in terms of overall well-being? >> so, this is research done out of the university of texas where

the researchers performed a bunch of experiments that all came to the same conclusion, which is what you just mentioned, that when we perform random acts of kindness, we grossly underestimate how meaningful they are to the recipients. so, what they did were things like they gave people at a cold, snowy ice rink in chicago cups of hot chocolate and they told people, give this to a stranger. they had them rate how effective they thought this would be with the recipients' mood or even in changing the course of their day. the people giving the hot chocolate thought this isn't going to make such a big difference, and yet it really did. people were very moved. >> we have this -- somebody who did work on this experiment had made a comment that we have this negativity bias, and we just -- we don't assume that people are going to want us to interfere

with what they're doing in the day. but this research shows, again, like that clip said, you change the world with one small act of kindness at a time. >> i think we tend to overthink these acts. we think to ourselves someone is going to think this is cheesy or i don't have time to do this or what if they think i'm doing this because i want something in return. and what the research shows is really just do it, absolutely just do it, that almost always it's going to benefit not only the person on the receiving end but it benefits the person bestowing the random act. there's a concept called the helper's high, and that is -- their physiological and

psychological impacts for the people doing the act. >> you point to not just giving out cocoa and cupcakes but a small act like i'm thinking about friend, somebody i care about, i old love to send them a text. a lot of times you say, oh, i don't want to impose or move on with my day, but if you do that and reach out and tell somebody you're thinking about them, as a medical question, a physiological question, that could level the stress levels of both people. is that right? >> exactly. we also overthink things like getting in touch. we think i haven't talked to this person in such a long time. this will be random and unexpected, they won't appreciate it. but it's the opposite, they absolutely appreciate it. it's a reminder if you're thinking about someone even in a stolen moment on the subway or whenever they come to mind, just send that note. it means so much. >> you know, there's a saying, and through the years from time

to time i've posted it on social media because i found out that someone i had known was going through a battle that i didn't know about. and so i just posted a reminder on social media that everybody that you know is fighting something, is going through their own challenges. and i've been so just -- every time i post it, i've been so surprised by the overwhelming response. >> right. >> people talking about what they're going through, talking about how they found out that the friend that they knew going through something they would have never imagined before. and it just -- all seems to me -- i sent this article to my children, it provides some hope in this -- we become more and more isolated every day through social media, through covid and the post covid world.

>> division. >> and division. this is a hopeful message. >> yeah. it's a hopeful message and it's also something we need to remind ourselves is not difficult to do. one of the suggestions that we make in the article, which i think is really helpful, is that you don't have to take out extra time. you can do things for people when you're already doing them. so, for example, if you take your child to school every day, ask another parent on the way if they want you to pick up their kids one day too so that parent can have a little extra time for themselves in the morning. you know, these things can be tacked on to the things that are already part of our routine, but they are so meaningful to the recipient. and you're right, joe, that in a world -- when a world is as chaotic ooze it is right now, having that sense of control that we can make a difference on these small but really important ways is really fantastic. it's really important. >> yeah. so, willie and joe, can you believe all these years we've

been having the wrong person on? >> right? >> you talk about everybody that you meet is going through a fight that you know nothing about. >> exactly. >> lori's bat sustainable her brother. >> exactly. all these years the wrong one. >> a decade-long battle, yes. >> editor of "the new york times'" well desk, lori lebovich, great to have you on the show. thank you. coming up, secretary pete buttigieg calls out republican governors of what he calls stumps out a solution. also ahead, why the texas attorney general was reportedly seen fleeing from his home. we'll explain that reporting from "the texas tribune." and a new survey finds for 80% of women, abortion isn't just a big issue this november, it's the only issue.

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pete buttigieg appeared at "the texas tribune" festival last week and was asked about greg abbott and ron desantis sending migrants to democrat-led cities. here are some of his comments. >> obviously, there are issues at the border with migration. but these are the kinds of stunts you've seen from people who don't have a solution. [ applause ] governor desantis was in congress. where was he when they were debating immigration reform? what have any of these people done to be part of the solution? so, you know, i get if you're after attention. it's one thing to call attention to a problem when you have a course of action, like folks here, the issue of exercising their first amendment rights or elected office, it's another to

just call attention to the problem because the problem is actually more useful than a solution and it helps draw attention to yourself. and that's what's going on. the problem of course is one thing is people being obnoxious, that human beings are being impacted by that. you flee a communist regime in venezuela, you come here, and then somebody tricks you -- somebody using florida taxpayer money tricks you to going from texas to massachusetts. it's not just ineffectual, but it's hurting people in order to get attention. >> it is bizarre, willie. again, you look at the fact that these are people fleeing a communist regime, a communist tyranny, and they flee to the united states. these are the very people republicans would say we should give them refugee status because they're fleeing a communist

dictatorship. they come up fleeing that and politicians use them as political -- a political ploy. i love this quote. it's one thing to call attention to a problem when you have a solution to that problem. it's another thing to call attention to that problem because the problem is more useful to you politically than the solution. that's exactly where they are. i tell you, it looked bad the day the florida governor did it. it's looked worse every subsequent day. >> taxpayer money, willie? >> yeah. it never looked good, but you're right, in hindsight, even some republicans are saying it looks even worse now. as secretary butte judge said there, we're talking about people in the middle, human lives, trying to make a point, which we said on this show, the point about the crisis on the border is one to be taken seriously and is real and there are statistics to back that up. but to human beings who pled

their countries and many times lost loved ones on the journey to the united states and being told that that promised land awaits you, get on this plane, only to be dropped on to martha's vineyard is something else entirely. other news out of the state of texas, the texas attorney general, ken paxton, fled his home yesterday morning to avoid being served a subpoena in a lawsuit from abortion rights groups. this according to "the texas tribune," which cites an affidavit filed in federal court. the man hired to serve paxton says he waited almost an hour and a half outside the home with that subpoena after telling paxton's wife he was there to deliver legal documents to the attorney general. when paxton finally came out of the home, the man identified himself and said paxton immediately ran back inside through his garage. the man went on to say paxon did come back out but was rushed into an suv and driven away by his wife. the texas attorney general

responded saying he was being attacked by the media and feared for the safety of his family. paxton was named in a federal class action lawsuit filed last month by abortion rights group that when it blocks the prosecution of nonprofits, they want to help texans leave the state to get abortions. today the lawsuit goes before a federal judge. texas has a ban on abortions with no exceptions for cases of rape or incest. >> abortion has emerged as a crucial issue for voters in the upcoming midterm elections. according to a poll conducted by the organization her time, 49% of women say the supreme court's decision to overturn roe has made them more likely to vote far democrat in the midterm rs without identifying the candidate's position on abortion. this includes 28% of nondemocratic likely voters and even 12% of women who voted for

former president donald trump in 2020. the survey also found 82% of young women say that they would cast their votes solely on the basis of a candidate's position on abortion regardless of that candidate's stance on most other issues. those numbers are from the her time pac, which is dedicated to mobilizing and supporting politically inclined young women. and it was founded by our next guest, former democratic congresswoman from california, katie hill. it's good to have you on the show. so, give us a sense of -- take us behind the numbers, especially the 82% and the number of women who say this is their only issue as they cast their ballot on election day. >> sure. i mean, we commissioned this poll in five key congressional districts on abortion. really, this is about how do we hold the house. we needed to figure out not

just -- we had this sense that women were mobilized after the dobbs decision, but for me, it was about how we operationalize this, how do we make sure we basically don't screw this up, that we use this as our chance to really change the tide on the midterms. so i founded my pac her time based on the idea that it's young women who can and will change politics, and if this moment doesn't mobilize us, nothing will. i felt in my soul young women were mad, would show up and change the projection of the midterms and we saw it in kansas, new york, alaska, national polling. but we needed that energy to c order to basically codify roe, right, to -- if we lose the house, then not going to be ab codify roe. the republicans will move forward on this national ban. and women across the country were going to move closer to

this handmaid's tail dystopia. i was afraid having been inside the room where democratic strategy was decided, i was deeply afraid we would get it wrong. our poll was to national itz it in those key districts. it's about those young women. we're a demographic that needs to be mobilized and we can, but it's not something we can take for granted. it's a danger that some democrats feel will show up. six weeks left. >> i'm curious what you mean. when you look at those young people, there's one other issue that can be confounding when you're trying to make, you know, major inroads on election day, and that is whether they show up. so it's one thing to feel really strongly about an issue, but how much confidence do you have from these results that these women are going to show up at the polls? >> so, we need to communicate to them and communicate to them where they are. what they found is that if we

communicate the message that the gop is as extreme as we know they are, we found that young women are particularly mobilized when we talk about the republican notion that women should be criminalized if they want an i abortion. donald trump said clearly there has on a form of punishment for women who have abortion. in louisiana statehouse, half voted to treat abortion as murder. this trend is happening more and more. we should be telling that to women, especially young women. we have 68% of pro-choice democrats who are not currently likely to vote, but if you remind this about this, it makes them more motivated to turn out. what we're doing with her time is running digital ads in these krushl districts like the ones we polled targeting young women on tiktok and instagram where they are with this message. if all the different groups that are spending millions of dollars on elections in these key districts do the same thing

rather than focusing on issues that won't win the election, we can have a chance in november. >> all right. former congresswoman katie hill, thank you very much for being on the show this morning. we appreciate it. and up next, the latest reporting surrounding the welfare scandal in mississippi in which nfl hall of famer brett favre is facing growing backlash over his alleged role in it. also ahead, from iced coffee to white castle to ketchup-flavored potato chips. >> oh, wow. i'm hungry. >> we'll check in with donny on who is brand up and brand down. the tenth pick is in the new all-american club. that's a “club” i want to join! let's hear from simone. chuck, that's a club i want to join! i literally just said that. i like her better than you the new subway series. what's your pick?

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a beautiful live picture, sun coming up over seattle. somewhere in the distance, the mariners working their way into the playoffs, a wild-card berth, anyway. nfl hall of famer brett favre is facing new scrutiny this morning over his alleged role in mississippi's welfare scandal. nbc news justice correspondent ken dilanian has details. >> reporter: nfl hall of famer brett favre is under growing pressure, sirius radio putting his weekly football show on pause, as a new court filing says the former football star waged a campaign to aggressively lobby for millions of dollars from the state welfare agency to finish building a volleyball facility at his alma mater, the university of southern mississippi, where his daughter plays the sport, and also a football practice facility. new texts show favre in contact with then governor phil bryant and other state officials as he pushed to secure funding meant for people in poverty. "i need your influence somehow to get donations and/or sponsorships," he texted bryant

in april 2017. court records showed he secured $5 million but needed more. even after state auditors raised questions, favre kept lobbying. in september 2019 he texted bryant he wanted to name the volleyball complex after the governor. we need your help big time and time is working against us. bryant replied, we're going to get there, but we have to follow the law. i am too old for federal prison. the former governor says he did not know officials used millions from the federal welfare program to construct the sports complex. bryant's former welfare director pleaded guilty to state and federal crimes last week in the growing scandal and agreed to cooperate with the fbi, which has been investigating welfare misspending for two years. >> nbc's ken dilanian reporting there. joe, the thing that continues to get you about this is that allegedly we see favre trying to get this money from the welfare rolls when the dude made more than $100 million in his nfl career. he was so desperate to build

this volleyball arena, but he could have built it himself. >> i can't figure it out, square it up. the guy is pushing the governor who of course goes along with him, but he's pushing the governor to misdirect welfare funds to misdirect welfare funds that are meant for the truly disadvantaged, the poorest people in one of the poorest states in america. and you've got this guy who, like you said, made well over $100 million in the nfl. and god knows how much he made with all of his endorsement deals. and he's trying to scam the mississippi welfare system? it is really shocking. it's really shocking. donny deutsche is with us for the return of the brand up, brand down segment.

it's so good to see you. >> hey, guys. >> i'm going to lob it out there for you and let you talk. i'm going to let you insult an entire generation. let's start with gen z. >> a huge brand out for gen z. according to a generation labs poll, 82% of gen z'sers said they would to do the minimum at their job to keep their job. people put family, friends, wellness and hobbies ahead of their work. this is that really roll up your sleeves generation z. there was more women than men in this. so that was really shocking. that was the most shocking thing to me. >> what's not shocking is the fact that here you are brand down for young people. >> looky look. >> retires?

>> the 2016,1 in every $10 came from retirees. in 2020, that doubled to $1 in $5. i think in the world of trump, a lot more people were concerned about the legacy of the country going forward. so doubling. i think in the year 2024 with roe and what's going on in the world, you'll even see a higher percentage of retirees giving their money to political contributions. >> let's stay positive. brand up goes amazon. >> "thursday night football," to much fanfare they did 12.5 million viewers. they kind of hit that benchmark and then some. butt big news here was that there was 20% higher viewership in 18 to 34-year-old viewers in a streaming than a traditional

broadcast football game. that's a 20% bump versus a game on fox or nbc. so clearly that tells us where we know the world is going. it's all streaming. we all have dids and they do not watch television they stream and amazon taking full advantage of that. >> it is something. it's something that the nfl is off to this really hot start. and i don't know. maybe that's something you do with the extraordinary last few weeks and the playoffs as well for the nfl season. one of the most exciting seasons i have seen in years, but man, the nfl, you talked about a brand up right now they are doing great. >> it's the last thing that really draws consistently huge audiences. it's kind of the last big water cooler thing. and it doesn't really matter who is playing. sunday night, monday night, people watch the nfl. swinging big for this next one. brand down goes to the entire foundation of the western world.

>> brand down to democracy. this is really scary. a poll, 1 in 3 americans would rather have an effective unelected leader versus a less effective elected leader. they also believe a president should be able to fire a judge if they are doing something unpopular and prosecute journalists and tv hosts if they are saying something unpatriotic. under the age of 35 was higher. no surprise in the wake of roe v. wade. >> and the next one of my favorites just for his speech at the end of "field of of dreams", baseball. james earl jones, brand up.

>> 91 years old. he's left a legacy. he's donating his voice to artificial intelligence. he continued to be the voice of darth vader, even after he passes on. you'll still hear his voice and one of the great icons of all time. so that will continue to live on hand in hand. >> okay. hot coffee. this is always good. >> this is shocking. last summer, 75% of all beverages sold at starbucks were iced beverages. even during the year, 60% of all coffee beverages sold at starbucks were iced. that's interesting. more cold coffee than hot coffee. bet you didn't know that at home. >> i didn't. let's do the last two together. first of all, the yankees version of white castle and also

doritos. both brand up. why? >> this is for you. we all love it and can't get enough. you can get white castle bites at home. just like the crust around the pizza. you get the crust around the white castle sliders. and finally, we're zipping down wonderful things, doritos, you can get ketchup and mustard-flavored doritos. what else do you need? >> come on. >> you thought we'd end on a high note. we have a lot of sober news. >> democracy is down. white castle, arrow up. >> that's where we are. thank you. >> i'm hungry for a crystal. >> that does it for this us this

morning. there's a lot we're going to be covering tomorrow. join us tomorrow morning on "morning joe." >> jose diaz-balart picks up msnbc's live coverage after a quick break. the new subway series menu. the greatest sandwich roster ever assembled. for more on the new boss, here's patrick mahomes. incredible - meatballs, fresh mozzarella and pepperon- oh, the meatball's out! i thought he never fumbles. the new subway series. what's your pick? you love closing a deal. but hate managing your business from afar. you need to hire. i need indeed. indeed you do. indeed instant match instantly delivers quality candidates matching your job description. visit indeed.com/hire

good morning, 10:00 a.m. eastern, i'm jose diaz-balart. happening right nour, now, hurricane ian is a category 3 storm battering cuba with high winds and life-threatening storm surge. moments ago, the national hurricane center saying it expects ian to take aim at venice, florida, in 35 hours. tens of thousands of floridians are now rushing to evacuate. we'll tell you what you need to know to keep safe. this is almost