Skip to main content

tv   Morning Joe  MSNBC  December 30, 2022 6:00am-7:00am PST

6:00 am
6:01 am
good morning and welcome back to "morning joe" on this friday, december 30th, new
6:02 am
year's eve eve. it is 9:00 a.m. on the east coast, 6:00 a.m. as you wake up out west. let's dive right in to a newly released batch of deposition transcripts from witnesses who spoke to the house select committee including members of former president donald trump's inner circle including former white house communications director alissa farah griffin. she spoke to the panel on april 15th describing her tenure at the trump white house as a wild eight months in her words. griffin revealed one serious and ongoing problem was a lack of organization. she described the trump white house in which jobs were filled with underqualified staff because more senior government officials would not take positions within the administration. griffin said any report about the trump white house being chaotic and operating without structure was, quote, more or less accurate. that included there being no competent gatekeeper to stop harmful or unhelpful information from getting to then president trump, which led to this moment at the beginning of the covid
6:03 am
pandemic. >> supposing we hit the body with a tremendous -- whether it's ultraviolet or just very powerful light, and i think you said that has -- you're going to test it. then i said supposing you brought the light inside the body, which you can do either through the skin or in some other way, and i think you said you're going to test that too. sounds interesting. then i see the disinfectant knocks it out in a minute, a minute. and is there a way we can do something like that by injection inside or almost a cleaning because you see it gets in the lungs and it does a tremendous thing. it would be interesting to check that. >> that was april 23rd, 2020. griffin said she tried to stop former president trump from making those infamous remarks, but she was blocked by trump's chief of staff, mark meadows, who allowed for easy access and
6:04 am
unchecked passage of bad material to the president. griffin told the committee, "i tried to stop it outside of the oval office because i knew the president was willing to go on national television, have not been able to properly digest what the report was indicating and say something stupid or dangerous to the public. i went to mark meadows and i said, sir, this is going to blow up in our faces. he's not ready. like, what are we encouraging? are we saying go buy a humidifier? do we want to put a run on humidifiers or turn your heat up to 95 degrees? it just didn't make any sense." griffin continued, "and meadows overruled me and we got the injecting bleach thing." griffin added former president trump was only, quote, marginally focused on the covid virus for about two months before moving on. she also said trump's senior adviser and son-in-law jared kushner shot down any idea of looping the incoming biden administration into informational covid meetings
6:05 am
following the 2020 elections, saying, "it was the first covid morning meeting that jared led after that had been announced and dr. birx said should we be looping the biden trump administration into this conversations and jared said, quote, absolutely not, and we just moved on." jonathan lemire, none of this is surprising. this is the picture of the trump white house as it's been painted for many years now, but to hear this kind of specific detail and to hear donald trump again going out there in april of 2020 talking about a powerful light being able to knock out covid, we heard later from dr. birx he'd heard a kernel of something about the sunlight on playgrounds making them safe, that the equipment was safe for kids to play, internalized that and said we should shoot light into people's bodies. but to hear it from the inside is something else here. >> at least there wasn't a run on hue midfiers, i suppose. >> that's true.
6:06 am
>> there was a brief moment jon kelly was chief of staff and he put protocol in place to restrict access to the oval office. that got trump angry so he want chief of staff very long. by the time we got to mark meadows, it was in words of a trump adviser, grand central station, anybody could come in and out, bringing whatever they wanted, stuff about covid. we know from alyssa farrah griffin's testimony that gates brought a conspiracy theory to the president of the united states about a host of this shoe. and the likes of michael flynn and rudy giuliani and others could bring conspiracy theories about january 6th to the president. that's where, you know, in those days after the election when there was a real vacuum in the white house because senior staff were starting to leave, there had been a covid outbreak, there was even less of a process in the oval office than before, and people brought in these conspiracy theories and we saw
6:07 am
trump -- what happened next. so, obviously, this is a complete breakdown not just of what should happen in the white house but it also just goes to show this environment fostered by this president where conspiracy theories could not just take hold but how vulnerable his supporters were to believing them. >> well, that's extraordinary as well, but you have to kind of take a moment to pull back here and think about as absurd and kind of funny as some of these goings-on were inside the oval office, it wasn't funny because the american public and the rest of the world was dealing with the beginning of a pandemic that would kill lots of people, lot ls of americans, over a million americans dead now, and all the time, now we know, this is what donald trump was going in the white house, instead of bringing the best people that he promised to bring. he brought people who were completely obsequious to him, jockeying for position, giving him false information, and the
6:08 am
entire time he's sitting there enjoying it like a mob boss rather than running the country like a president should. and of course we also know at the time that donald trump knew a lot more about the virus itself than he told the american public, which is really shameful. so the american people were left completely unprotected. there's also this larger narrative of he was acting more like a dictator than a president even then. griffin described the president as being enraged that somebody had leaked the fact he'd gone into a bunker to hide from peaceful protesters outside the white house. i mean, that's not the behavior of an american president. that's the behavior of, you know, moammar gadhafi. i mean, what is this? it's embarrassing. it's embarrassing for the american public. and it's disturbing. a lot of these people have yet to be held accountable. >> mike barnicle, i'll let you take this wherever you want to
6:09 am
take it. there's so much in there from this testimony we just got to see yesterday from alyssa farah griffin, but the piece about jared kushner in the end, that jared and ivanka trump have tried to insulate themselves from the mess of this white house and kind of walk away and live their lives in florida. but to hear jared kushner right up until the end saying do not work with the incoming biden administration, do not share this covid information with them. and we know that from the other side of it, from the biden transition team, they had trouble getting any information from anyone in the trump administration about a pandemic that they inherited from the trump administration. jared kushner right in the middle of things again. >> willie, as history is rewritten each and everyone day, and we follow this each and every day, it becomes clearer and more clear each and every day that the combination of incompetence, duplicity, and delusion in the trump white house was staggering.
6:10 am
i mean, you had a president who was incompetent and duplicitous. you had a white house chief of staff, mark meadows, who feels more than incompetent and more than duplicitous. coming up, donny deutsch joins us with a special edition of "brand up, brand down." >> happy 50th anniversary, "morning joe." guys, i love you so much. i mean, i spend my mornings -- i start out at 4:00. i'm up before jonathan. and then joe, mika, willie, you guys have me at the table and on zoom. you supported our foundation over the years, our animal rescue, the work we did during covid, what we do to keep people fed and improve school food, but what i love most about it is whether i'm there or on zoom, everyone who watches you always feels a part of the conversation and at the table with you. you do great political content that is thoughtful, it is filled
6:11 am
with context, and i also love that you dip your toe into everything. we can have conversations about music, literature, great books, you know, and of course sports. i just love spending my mornings with you guys. congratulations. and i hope you 15 and then some more. make a wish. i'd like to thank our sponsor liberty mutual. they customize your car insurance, so you only pay for what you need. contestants ready? go! only pay for what you need. jingle: liberty. liberty. liberty. liberty.
6:12 am
6:13 am
shingles. the rash can feel like an intense burning sensation and last for weeks. it can make your workday feel impossible. the virus that causes shingles is likely already inside of you.
6:14 am
50 years or older? ask your doctor about shingles.
6:15 am
welcome back. looking back on 25 newsmakers in politics, business, pop culture, entertainment and sports and whether they were up or down by
6:16 am
the end of the year. and donny deutsch is here to take us through them all. yikes. a lot of brand downs. some brand ups. >> the thing is some of these actually are a bit obvious, but what makes it so interesting is we've got donny here. he's got that special sauce -- >> a little -- >> really he was -- he obviously an advertising legend, a branding legend. he's got the branding, i don't know if you've ever been over to his place -- >> oh, yaep. >> -- he's got the branding super computer. we go to this guy to figure out who's up, who's down, and why. >> there's about 27 danish scientists working around the clock. >> yes. >> i don't know why they're danish but somehow they kind of got together. and they work at the super computer. they use a google machine also. they do a lot of different things. a lot of these -- a lot of times
6:17 am
we do this on a weekly basis, i do funny things like velveeta martinis and things like that. when we looked at a year, we kind of had to do some of the things that are basically day-to-day stalwarts of "morning joe" and things we talk about, but a year-end wrap-up, it would be negligent not to do it. >> he's serious. he's got the double-breasted blazer on. >> with jeans. >> it is game day. even the choice of the double of breasted blazer, the danish scientists in their jab coats were the ones that told him to wear that. that's all we're going to say about the danish scientists. we'll leave it there. i want to start with donald trump. and this is one of those that's obvious, but it needs to be done and i'll tell you why. this country has been through a remarkable six years, an extraordinary six years, and it
6:18 am
seems that the trump era is drawing to a close. donald trump obviously, donnie, let's start with the obvious, brand down, right? >> i can't think in the history of politics, culture, you know, one brand that has gone from 60 to 0 faster and in a more stunning fashion. we could probably -- brands have what we call brand attributes. i would give 25 brand attributes, everything from, you know, stealing the documents to him endorsing just about every losing candidate to his poll numbers to the january 6th committee possibly going to bring him up on criminal charges, to his business being found on 17 counts, on every single judgment made against him, having dinner with white supremacists and anti-semites, him showing we should throw out the constitution. it is endless. there is no brand more down in our culture. poll numbers, 25 points behind
6:19 am
desantis, the people are figuring it up. >> showing up in the polls. current president, brand up you say. >> i've always been critical of him saying he doesn't have his mojo and what not. but when you look at the pure blocking attack, the legislative victories, whether it's the chips, whether it's manufacturing, whether it's gun control, climate, build back better, the inflation act, no president has gotten more done in his first term probably since fdr, and you also see what happened in the midterm elections in terms of his coat tails or the coattails of donald trump how democrats have performed. under the brand of quiet competency, of sanity, of stability, you each got to give him a major brand up, i don't care where you're coming from. >> mika, what's so fascinating is -- and we see this once in a while, but joe biden's
6:20 am
superpower politically has always been underestimated. i remember writing a column in "the washington post," everyone thought he was finished after iowa and new hampshire, and i said no matter what happens, i'm still proud of joe biden. and he's always been underestimated. he was mocked and ridiculed on twitter going into the 2020 campaign. there were people all around barack obama that didn't want him on and they would talk to any reporter off the record they could talking about how he wasn't up to the challenge. you of course heard a lot of the same talk from the democratic party going into the midterms, again, saying that this guy was taking the democratic party down and he needed to quit. once again, brand up, he always -- he always beats expectations. >> democrats never and didn't in the midterms know what they had in joe biden. they had someone who is a
6:21 am
skilled politician, who's made his mistakes along the way, along decades, who's learned from them, who knew exactly what people cared about, didn't care about the polls and he stayed focused on two issues before the midterms, and it was abortion and democracy. and like a laser, he didn't listen to anybody, and by the way, people didn't want to campaign next to him, come on, democrats, use your eyes. >> willie, isn't it funny, he was mocked and ridiculed, and you'd have democrats that would not say whether they thought he should run again in competitive democratic races. it was crazy. >> they're still saying it. they're still not sure if they want him to run again despite beating donald trump once and had a run in the midterm elections. brand up to florida governor ron desantis. >> yeah. the latest polls -- i'm going to hedge this because brand up with the success he's had, all right. i personally don't like his brand very much. i think he's got a lot of dangerous attributes to him. but, look, this is the guy
6:22 am
that's been able to do the dance with trump and not necessarily endorse it but not necessarily come after, at some point in time the rubber will hit the road. in the latest polls he's 20 points ahead of trump, which is amazing. he won overwhelmingly in florida. he seems to be the fair-haired boy. he has not done anything wrong. my chink in the morning, i think this is a moment in time where he steps up and says we need to win, guys, it's about winning, and i'm going to stand for a lot of things your guy stands for but in a different way, take the vitriol out. he's clearly the future of the party. but you guys have talked about this on the show a lot, we kind of haven't seen him on the big stage. we haven't seen can he take a punch. we haven't seen him under the type of scrutiny on a national stage. right now you have to give him a major brand up. >> as donald trump continues to failed there will be increasing
6:23 am
calls for him to jump into this race. see if he does it. brands up, liz cheney for her work on the january 6th committee. >> she's truly i think the american hero of the year as far as americans go. she cost her job. it's one thing to go out on the line and stand up and take a stand. it's another thing when you're sacrificed. this is the whole problem we see with republicans. not one of them, because they realize if they stand up, a lot of them lose their job, and she lost her job. she will be a politician on the scene for decades to come. she could be presidential timber in the future. but i think that her brand is as strong as any political brand out there and you've got to give her kudos every way, shame, or form. she put on a stunning performance with january 6th. >> we often hear how divided the electorate is, maybe they are. i brought up anthony fauci a few weeks back, talking about how republicans keep bashing fauci. he was the only person out of 15
6:24 am
people polled, in a recent poll, that was positive. number two, the one closest to anthony fauci, liz cheney. >> yeah. she's done an incredible job over the past year especially for the country. on that front, someone you could say maybe was doing the opposite, donny, marjorie taylor greene. you say brand down, and i wonder if your feelings don't match reality here because she's actually gaining in power. >> she's gaining in power, but i think she's going to run into a buzz saw. she's come out with everything from, hey, if i was in charge we would have won that january 6th, i would have had guns there and things like that. i just think that we are heading into a moment of time where that type of vitriol, that type of hate, yes, it gets you media attention, but i think as the republicans, joe, you've talked about this, the losing straft ji with republicans, she made her brand so to speak as far as
6:25 am
awareness and popularity, a very narrow segment up, but her brand on a national stage making a difference long term is limited. >> big sway for the moment, though, right, mika? >> right. >> kevin mccarthy. >> that's true. never kevin. you never know. and finally, donny, nancy pelosi, brand up. >> yeah. you know, you guys showed a couple weeks in the last week or so john boehner getting up there and crying as he talked about her. i don't think we've had as an effective speaker in my lifetime. say what you want about her, like her or not like rangana herath level of competency, the way she's kept caucuses in line and kept herself in dignity, you have to tip europe hat to nancy pelosi. one of the greatest speakers of all time. >> without question. voters, a brand up for independent voters.
6:26 am
why? >> gallup came out and asked people to identify themselves. more people identify themselves as depths than republicans or democrats. the independents are who came to bear in the last election. the independents, i believe more than any other group, saved our democracy. they came up and spoke. i think independent as a brand is going to continue to grow. e v yes, we are a two-party system, but most people when you look at their wardrobe of attributes, they don't line up completely we they are party. i think independent will be a bigger brand moving forward. >> republicans blew what should have been a layup of midterm election season, giving them a brand down. >> yeah. you know, joe, you can't talk about it enough. what a losing strategy. the party of grievance, the party of nothing. even after all of these losses, what do they come forward with? hunter biden's laptop. the republicans are lost. they can't get up. and the problem they have going forward is donald trump, although we see him
6:27 am
disintegrating as far as his brand and popularity, i don't see him disappearing, and i see him going back and running as an independent, a very different kind of independent, and he still holds that base. so, they have a problem. they have a major branding problem. i think if you polled 90% of republicans they old say go away, good-bye. they're stuck with him and with his grievance. and they have a problem for the foreseeable future. unless ron desantis can really rescue this far ti, this party is in deep, deep trouble. >> and the problem is, again, putting it in donny's terms, we've been microtargeting. they keep microtargeting to people that are in the bubble. they keep trying to convert those who were already converted. they're talking to themselves. and so when you're losing the suburbs, when you're losing middle america, when you're losing swing voters, when you're just not going to win elections,
6:28 am
and yet they remain focused on microtargeting, i think the best example of this actually was in arizona, the final week of the midterm campaign out in arizona. carpi lake decided to attack mccain voters and said if you're a mccain voter, get out of here. as a former politician, you shudder. you want every vote. you want everybody on your side. and yet they keep pushing people away. >> yes, they do. another issue where they do that is abortion, donny. if you look at a lot of different polls across the country on to different demographics, republicans even are split on abortion and more of them are for women having the right to choose than you would expect. roe v. wade, brand up. >> yeah. i think this was so much more important in the last election than polls were showing. i think it was one of those gut
6:29 am
issues. i think this is the tone deafness of the republican party. obviously, this was a supreme court decision, not party's decision, but i think that will continue to be a cause celebre for democrats. this is one of those things that's underneath it that just speaks volumes about going backwards versus going forward. that is a brand that as long as the republicans are stuck with the anti-roe v. wade, the rollback of roe v. wade, their brand stays tarnished. you have to interlock the two of them. >> while some of these things seem obvious to us now as we talk about roe v. wade, it's shocking that americans would respond as overwhelmingly as they did if you looked at polls. if you look at where the republican party was, where swing voters were, it's surprising to see how dramatic the backlash was. our last brand up, brand down of this segment -- >> global. >> -- is global. if you go back a year, it's very
6:30 am
safe to say literally nobody would have seen this coming even ukrainians. vladimir putin, brand way down. zelenskyy, brand way up. nobody could have imagined when those tanks started rolling in and people believed the ukrainians would collapse in three, four, five days, nobody would believe that at the end of the year we would be talking and this is where the arrows would be pointing. >> it really unearthed and took the emperor's clothes off russia as far as not being a superpower and certainly it's a third-world country in so many ways. if they would choose sides on the beginning and said ukraine or russia, it would be a no-brainer. zelenskyy has been so pitch perfect in the way he's handled the media. this goes back to joe biden -- i didn't bring this up with his brand, the nato coalition he put
6:31 am
together. zelenskyy was "time" magazine's man of the year, rightfully so. putin has been damaged, hurt brand. i don't know what his exit ramp is off but zelenskyy is an international hero and i think "time" magazine had it completely right. still ahead, donny gives us the trends for some of the biggest names in business, sports, and entertainment. the unknown is not empty. it's a storm that crashes, and consumes, replacing thought with worry. but one thing can calm uncertainty. an answer. uncovered through exploration, teamwork, and innovation. an answer that leads to even more answers. mayo clinic. you know where to go. waiting. sometimes it's just inevitable. but if you're over 50 or live with a chronic condition, untreated covid could be deadly. got covid symptoms? get tested and get treated right away.
6:32 am
it can't wait.
6:33 am
6:34 am
6:35 am
welcome back to a special edition of "morning joe's" "brand up, brand down." we turn now to the newsmakers in business, sports, and entertainment. where shall we start, joe? what do you think? i'm thinking -- >> biggest brand down. >> yeah, crypto, ftx. donny. >> midsummer, you know, we're looking at all the baseball games, you're seeing the logos there, going, what is that? that's big. i got people coming up to me at baseball games going, dude, you need to invest in crypto. i'm, like, dude, let's look at the baseball game. i mean, this is just one of those moments, we think back to pets.com, we think back to the -- you know, i mean, all of the crashes, this was probably,
6:36 am
donny, one of the biggest crashes in the history of the u.s. economy. >> i mean, ftx, $30 billion brand, just disintegrates. it took a lot of other co-brands with it. a lot of very famous people endorsed this brand and are now part of class action suits. tom brady, step curry, very popular, good, decent people that got caught up in it. it's a cautionary tale when you endorse a brand. guys like jamie dimon says it's the emperor's clothes. ftx was kind of the center of the universe. blockchain is here, but crypto and coins, i think there's a huge, huge tbd and fort sxshgs probably -- we'll get to it -- other than elon musk and twitter, probably the biggest business brand down of the year. >> right there sam bankman-fried, the held of ftx, in trouble. dominos continue to fall. your next brand down, elon musk
6:37 am
and twitter. >> twitter, this is amazing to me, and the fact that what has -- he has gone from elon musk his personal brand to this guy who is this almost angel come down to bring us into the future, to send us to space, to bring electric cars, and his ego and his vanity and megalow mania gets in the way and i'm going to take over twitter. tesla has fallen into the ground. to come back and say we should allow this hate speech, allow various exploitive type things on this site is stunning. i think he's lost his mind. but his brand is currently incredibly tarnished, and twitter has to figure it out. right now this is probably the biggest business story of brand down there is out there. >> elon musk is brilliant. he's changed the world, which raises the question again, why is he doing this with twitter. you also say big tech in the larger view is a brand down.
6:38 am
>> yeah. if you look at the stock, if you look at microsoft, if you look at apple, amazon, apple is only down 20%, but amazon down 47%, these were institutions we believed in. and all of a sudden, and this is one of those things a lot of people have looked at their 401(k)s and go what happened? i think's off 30%, 40% collectively, these big tech companies, and this was what was fueling the economy and a lot of people think it will be a long time before it comes back. amazon has given negative guidance going forward. one of the institutions we lost confidence in. >> donny, at the beginning of the pandemic, i remember talking to somebody who said you need to invest in the stock market. i'm not a stock market guy. if i don't understand it, if i'm not on top of it, i don't do it.
6:39 am
this guy says to me, just go into five stocks. go into the monopolies -- microsoft, amazon, google, facebook, and what was the fifth, apple -- and apple. they just absolutely exploded during the pandemic. those stocks exploded. but i want to draw your attention to somebody else that is a massive brand down through all of this, and that's mark zuckerberg, who lost $100 billion of his net worth over the past year because facebook has cratered and they don't seem tuch a second act. >> no. facebook is down 62%. they've lost two-thirds of the value of the company in this year, and -- >> wow. >> -- meta has been a disaster, his ai has been a disaster, and young people are not going on facebook. if you have kids at home, 14- and 15-year-olds, facebook is just not the answer for them anymore.
6:40 am
>> no. >> there's only so many third-world countries you can pioneer. zuckerberg looks like a jerk the entire way. this brand was built on, you know, populism and doing good for mankind, yet they couldn't control misinformation. 50% of the world gets their news from facebook, and we know the problem with the news on facebook. >> then the thing is they handled while they were on top, handled it so poorly, yelling at employees that were warning them about russian disinformation, trying to stop any investigations to show how they've actually hemmed the russians influence the 2016 campaign through facebook. so that obviously was one problem. the other problem is, again, as donny said, you know, their audience is aging out. this is becoming the my space for our children. >> yes. >> they just aren't on facebook anymore. >> well, let's move to the next brand down and that's the workplace. donny, so interesting, this
6:41 am
obviously came out of the pandemic, but now it's really hard for companies across the country to get people to come in to work. >> workplace productivity is way down. 65% of employees want some time of hybrid work environment. i think the inmates have taken over the asylum. it is a terrible situation for young people. i don't know how they get mentored. i ran an ad agency for a lot years. the energy, the collaboration of the workforce, and we have with gen-z and gen-x and gen-y an entitled group of people. the banks have it right. i think the ceo of morgan stanley said if you feel well enough to go to a restaurant, you're well enough to go to work. if i was running a company, i would mandate it. i think our entire workforce population, our productivity is so on the wane because of this people sitting in their underwear in front of zoom calls. coming up, from will smith
6:42 am
to taylor swift, entertainers have made plenty of headlines but for very different reasons. we'll look at how their brands are doing next.
6:43 am
6:44 am
there's a different way to treat hiv. it's every-other-month, injectable cabenuva. for adults who are undetectable, cabenuva is the only complete, long-acting hiv treatment you can get every other month. cabenuva helps keep me undetectable. it's two injections, given by my healthcare provider, every other month. it's one less thing to think about while traveling. hiv pills aren't on my mind. a quick change in my plans is no big deal.
6:45 am
don't receive cabenuva if you're allergic to its ingredients or taking certain medicines, which may interact with cabenuva. serious side effects include allergic reactions post-injection reactions, liver problems, and depression. if you have a rash and other allergic reaction symptoms, stop cabenuva and get medical help right away. tell your doctor if you have liver problems or mental health concerns, and if you are pregnant, breastfeeding, or considering pregnancy. some of the most common side effects include injection-site reactions, fever, and tiredness. if you switch to cabenuva, attend all treatment appointments. every other month, and i'm good to go. ask your doctor about every-other-month cabenuva.
6:46 am
welcome back to a special edition of "morning joe's" "brand up, brand down." >> let's swing over to entertainment and culture, donny. will smith for obvious reasons a brand down. >> one of the biggest entertainment stories of the year. you know, his q score was one of the highest there is, the most likable guy. this is a brand i think that's permanently damaged. when you see the assault -- and it seems like a long time ago, i think last february or march and you haven't heard much from him since, you can't hide truth. you can't hide video. what he did was the most jerky, assaultive megalomaniacal absurd thing, and i don't think you can watch a will smith movie again and feel the same way about him. he came out, did a mea culpa, but i'm curious to see what kind
6:47 am
of studios are going to put their money behind him in the future. >> even the apologies have been a little half-baked. he's tried to come out and do that. "top gun: maverick," my favorite movie of this year, got people excited about going back to the theet gern. >> tom cruise, biggest movie star in the world. i went to see it in the movies. it goes back to what we want movies to be -- exciting, star driven, heart pumping, so well done. and i think it was a really ballsy move for them to say we're only going to release it in theaters. i don't think it's still even online, i mean, still on streaming. and it was the biggest movie of the year by far. and you've got to give it to maverick. way to go, maverick. >> also by the way, nice to see it's getting real awards consideration. >> yes. >> they used to shy away from, oh, it's the big popular movie. it's a great movie. >> the last five years of award shows beyond this incredible
6:48 am
woke stuff they keep putting forward, i got movies you go what, who, huh? >> taylor swift, brand up. at one point she held all of the top ten singles on the chart this year. >> that's never happened in the history of billboard. taylor swift is the biggest pop star in the world. there isn't a close second. and she spans generations. that's the amazing thing about it. gold with my daughters to see taylor swift. she's a machine, an incredibly likable personality. and since ticketmaster exploded when her new tour came out and she closed them down and said i want to get this right, i don't want it going to the scalpers, so she has a huge brand and is still so young. >> big talent, writes her own songs. brand up "yellowstone," kevin costner getting it done. >> what's fascinating about it is you can do shows that bring red and blue states together. that was the genius of this show. it's very high-minded, very well written, it takes place in
6:49 am
montana, right in that sweet spot of a red county, red america. and i think you will see a lot of entertainment going forward -- there's flee spinoffs already, one with harrison ford, the same producer did one with sly stallone set in tulsa, but you're also going to see a trend for these great, huge movie stars that don't necessarily have the impact to bring people into theaters because people our age are not going to theater, they think, yeah, let's do streaming with them. still very successful. >> a great show. we close with someone who thank god is home for holidays right now, brittney griner. >> you have to give a brand up for her, what she's been through. this is another example of showing how lost the republicans are that they had an issue with this because why they wouldn't bring the marine home as opposed to the black lesbian, but you have to give it to her. she's home, thank god. that's another plus for biden also. brand up for biden. back to where we started.
6:50 am
>> donny deutsch, thank you so much. that does it for "brand up, brand down" for the year. >> "brand up, brand down," big brand up. >> i like it. >> as i said, it's the kids, once again -- i don't know why it's scandinavians but a little scandinavian boy, i tell this story, bjorn and his family stopped me on the street and said thank you, mr. deutsch, and i said, bjorn, this is why we do it. >> sweet, sweet. sweep one away. >> leapt me know if he's wearing jeans and clogs. >> jeans and a nice women's boot to go with it. >> donny deutsch. you just ruined it for me. so disturbing. just ruined it for me. that's so brand down. >> thank you so much, buddy. or . that's so brand down >> thank you so much, buddy.
6:51 am
6:52 am
6:53 am
6:54 am
we close out "morning joe" for 2022 with a look at the amazing people who do the extraordinary work of making five hours of television every single morning. it's certainly not easy, and we are grateful to them and to you for watching again this year. happy new year, everyone. ♪♪
6:55 am
♪♪ ♪♪ ♪♪
6:56 am
♪♪ ♪♪
6:57 am
♪♪ trying to control my asthma felt anything but normal. ♪ ♪
6:58 am
enough was enough. i talked to an asthma specialist and found out my severe asthma is driven by eosinophils, a type of asthma nucala can help control. now, fewer asthma attacks and less oral steroids that's my nunormal with nucala. nucala is a once-monthly add-on injection for severe eosinophilic asthma. nucala is not for sudden breathing problems. allergic reactions can occur. get help right away for swelling of face, mouth, tongue, or trouble breathing. infections that can cause shingles have occurred. don't stop steroids unless told by your doctor. tell your doctor if you have a parasitic infection. may cause headache, injection site reactions, back pain, and fatigue. talk to your asthma specialist to see if once-monthly nucala may be right for you. and learn about savings at nucala.com there's more to your life than asthma. find your nunormal with nucala. the first time you made a sale online was also the first time you heard of a town named... dinosaur? we just got an order from a dinosaur, colorado.
6:59 am
start an easy to build, powerful website for free with a partner that always puts you first. godaddy. tools and support for every small business first. a must in your medicine cabinet! less sick days! cold coming on? zicam is the number one cold shortening brand! highly recommend it! zifans love zicam's unique zinc formula. it shortens colds! zicam. zinc that cold! i screwed up. mhm. i got us t-mobile home internet. now cell phone users have priority over us. and your marriage survived that? you can almost feel the drag when people walk by with their phones. oh i can't hear you... you're froze-- ladies, please! you put it on airplane mode when you pass our house. i was trying to work. we're workin' it too. yeah! work it girl! woo! i want to hear you say it out loud. well, i could switch us to xfinity. those smiles. that's why i do what i do. that and the paycheck. pst. girl. you can do better. at least with your big-name wireless carrier. with xfinity mobile you can get unlimited
7:00 am
for $30 per month on the nation's most reliable 5g network. they can even save you hundreds a year on your wireless bill over t-mobile, at&t, and verizon. wow. i can do better! -yes you can! i can do better, too! see how easy it is to save hundreds a year on your wireless bill over t-mobile, verizon, and at&t. talk to our switch squad at your local xfinity store today.