when it comes to santos, is there anything they can do to stop him from being seated? >> sadly, there is very little that they can do. he will, unless there was some fraud when that can be discovered. and there seems to be some alleged already. but there is very little that can be done to keep him from being seated. so, to david's point, mccarthy really needs this. really needs him to be able to serve at least for the next two years. and that is, why even though number republicans from the state party here in new york and even in long island where the seat exists, have said, well, we are not going to support him two years to know, they are not as strident in saying that he should be removed from office or resign. right. now >> and, david, you've been active in the effort from stopping mccarthy to become speaker. if he does manage to pull this off, how much will he be

indicted to the modeling of this caucus and what position will that put him in for the next two years? >> we, are, corey i post cover mccarthy in 2015 when he first ran for speaker. and i am doing my work now to point out what we call the corrupt bargain he's engaging in. he initially gets impeachment of the dhs secretary. he is for it because he needs votes from republican colleagues. he'd isolated marjorie taylor. green now he's elevating her. he's agreed to broader assignations of the bad administration. i believe he even now has impeachment at the city sitting president on the table. and then you see the san jose bargain going on as well. here's the rev about kevin mccarthy. john boehner behave like he was your father, you did with pain or asked you to where you get in trouble. you work with paul ryan because he was your friend. he was your sibling. and you didn't want to cross him because he likes the guy. kevin mccarthy is transactional. but not in the way that you would expect.

he will give and get, but he will have to give and get for the next two years if he becomes speaker. he will be the weakest speaker we've seen in a generation because he's been told by members already and he will continue to be rolled for two years. >> and, basil, democrats are coming off of a very strong term legislatively. it is the alternative to the gop. they have had the overall of the electoral count act, the federal recognition of same sex marriage, the passing of the infrastructure bill. the omnibus bill. so, how can democrats continue to build on those winds? do you think they will have to change their strategy in a dividing congress? >> when i think they need to do a couple of things. first, don't play on the defensive. i don't think they're going to do that but that is an important point to keep in mind. because, whether it is mccarthy or any other speaker, my sense is that they are going to come in in this retaliatory posture to. go after democrats as david pointed out, they may attempt to impeach joe biden just to

get back to democrats for the last two years holding the president and their party accountable. so, being on the defensive is something democrats can do. another big issue that democrats have to look forward to is maintaining that coalition that helped them in the 2022 midterms. those independents don't have affected republicans as well as those young voters who came out so heavily for that party just a few months ago. how do we maintain the engagement with them and keep them supportive of the democratic agenda going into 2024. and, look, what we saw when david use the term appointed, i'll say elevated. when democrats elevated jeffries to the minority leader. you saw that there is consensus around that because democrats wanted to show that they were strong and united, both politically and policy wise, relative to what was happening on the other side. so, as long as i just a position continues to exist, i

think democrats are in a strong position. >> they are going to be a cap lesson. that david, and michael for us. this afternoon thank you both. after the, break the morning joe team takes a look at the 2022 highs and lows in politics. entertainment and beyond. a special of brandon, brandon. is next. weis next. weis next. wee remember commercials with nostalgia. so to help you remember that liberty mutual customizes your home insurance, here's one that'll really take you back. wow! what'd you get, ryan? it's customized home insurance from liberty mutual!!! what does it do, bud? it customizes our home insurance so we only pay for what we need! and what did you get, mike? i got a bike. ♪ only pay for what you need. ♪ liberty. liberty. liberty. liberty. ♪ welcome to a special edition

of -- looking back in 25 news makers and politics, business, pop ultra, entertainment, and sports. and whether they were up or down by the end of the year. and, donny george is here to take us through them all. yikes. a lot of brands downs. some ground. ups >> and you know, the thing, is some of these actually are a bit obvious.

but what makes it so interesting is, we've got johnny. here he's got that special sauce. he obviously. an advertising legend. a branding legend. he's got the branding. a no you've ever been over to his place. he has the supercomputer. the branding supercomputer. we go to this guy to figure out who is up, who is, down and why. >> there's about 2017 years scientists working around the clock. out of the way they are, danish but that's just. somehow they kind of got together. and they work with the supercomputer. they use a google machine, also. they do a lot of different things. george, said a lot of these. a lot of times we do this on a weekly basis. i kind of do funny things like bill beat martinis and things like that. i tried to just, when we look at a year in 25 of them. we can upended to some of the things that are kind of basically the two-day stewards of mourning >> a year and rap

would be negligent not to. do it >> and you know, it would be he's got the double breasted blazer on so it's game. on >> it is game day. and i will tell, you if the choice of the double breasted blazer, the danish scientists in their lap jackets, in their lab coats were the ones that told him to wear that. that is all we are going to say about the danish scientists. we will leave it there. i want to start with donald trump. this is one of those that is obvious but needs to be done. and i will tell you. why this country has been through a remarkable six years. an extraordinary six. years and, it seems the trump era is drawing to a close. donald trump, obviously donny, let's start with the obvious, ran down, right? >> i can think in the history of politics culture of one brand that has gone from 60 to

0 faster and in a more stunning fashion. we can probably, brand up brandaun tributes. i could give 25 grand attributes. everything from stealing the documents, to endorsing just about every lesion candidate, to his polling numbers, to the january six committee possibly gonna bring up on criminal charges, to his business being found on 17 counts on every single judgment made against him. from having dinner with white supremacists and antisemites, him saying we should throughout the constitution. i mean, it is and. list is completely endless. there is no brands that is more down in our culture right now. and the latest poll numbers that we are seeing with him 20 points behind desantis kind to say to people they finally figured it. out >> so the former presidents brandaun, the current president, brand. >> yeah, over the years i've been a little critical of him saying that he doesn't necessarily have his mojo. but, when you look at the pier block attacking. the legislative victories

whether it is the chips, manufacturing, whether it is gun control, climate, build back better, the inflation act, i mean no president has got more done in his first term probably since fdr. and you also see what happened in the midterm elections in terms of his coattails or the negative coattails of donald trump as far as the way the democrats have performed. so, under the guise of a brand of quiet competency we, obscenity, of stability. you have to give him a major brand. i don't care we are coming from. we >> and, you know, what is so fascinating is, and we see this once in a while we. joe biden's superpower politically has always been underestimated. i remember writing a column in the washington post, everybody thought he was finished after iowa new hampshire. i said, no matter what happens, i am proud of joe biden. and he's always been

underestimated. he was mocked and ridiculed on twitter. going into the 2020 campaign. there were people all around barack obama that didn't want him to run. they would talk to any reporter off the record they could, talking about how he wasn't up to the job. of course, you heard a lot of the same top from the democratic party going into the midterms. again, saying that this guy was taking the democratic party down, and he needed to quit. once again brand up. he always, he always beats expectations. >> democrats never and didn't in the midterms know what they had in joe biden. they had someone who was a skilled politician, who's made his mistakes along the way, along decades who has learned from them who knew exactly what people cared about. didn't care about the polls. he stayed focused on two issues right before the midterms and it was abortion and democracy. and, like a laser, he didn't listen to anybody.

and, by the way, people don't want to campaign next. tim i, mean come on democrats. use your. as we >> and really, isn't it funny, he was mocked and ridiculed and you have democrats that would not say whether they thought he should run again in competitive democratic races. which is crazy. >> they are still saying. yet they're still not sure if they wanted to run again despite the fact that he beat donald trump once and had this run in the midterm elections. all right, donie, let's keep moving. brett up to florida governor ron desantis. >> you yeah. at the latest polls. i'm gonna hedge this because he rammed up with the success he's had. i personally don't like his brand very much. i think he's got a lot of dangerous attributes to him. but, look. this is the guy that has been able to do the dance with trump and not necessarily in the way we endorse. not necessarily coming after him at some point in time the rubber is gonna hit the road. in the latest, polls we see him 20 points ahead of trump which is amazing. he won overwhelmingly in florida.

he seems to be that fair haired boy. he has not done anything wrong. he might that shrink in the armor is i think this is the moment where he says, we need to win guys. it is about winning. and i'm going to stand for a lot of the same things that you are guys stands for, but we are gonna do it in a different way. we are gonna take a lot of the vitriol out. he is clearly right now the future of the party. but, let's put about on this. yes and talked about this on the show a lot. we kind of haven't seen him on the big stage. we haven't seen candy take a punch. we haven't seen him under the type of scrutiny on the national stage. so, right now, on his year you have to give him a major brand. up but, this is still a tbd >> as donald trump continues to fade there will be increasing calls for him to jump into this race. we'll see if he does. it let's keep moving on our brands. liz cheney this year for her work on the january six committee. >> yeah. she is truly i think that the american here of the year as far as americans go. she cost her job. it's one thing to kind of go out on the line, and one thing to stand up and take a stand.

it is another thing when you are sacrificing. and this is a will probably see the republicans. not one of them. because they realize if they do stand up, a lot of them lose their job. and she lost her job. she will be a politician on the scene for decades to come. she could be presidential timber in the future. but, i think that her brand is as strong as any political brand out there. and you have to give her kudos. every way shape or form. she put on a stunning performance in general six. we >> often hear how divided the lecture it is. maybe. they are i brought up anthony fauci a few weeks back talking about how republicans keep bashing fauci. he was the only person out of 15 people pulled in a recent poll that was positive. number two, the one closest to anthony fauci, liz cheney. we >> she has done an incredible job of the past year especially, for the country. on that front.

someone who you could say maybe was doing the opposite, marjorie taylor greene. you say brandon, and i wonder though if your feelings don't match reality here. because, she's actually gaining in power. we >> she is gaining power. but i think that she is gonna run into a buzzsaw. she's come out with everything from, hey if i was in charge we would've won that january six. i would've had guns there, things like that. i just think that we are heading into a moment of time with that type of vitriol, that type of hate, yes you get the media tension. but i think as the republicans, joe you talk someone jumps on the show about the losing strategy of the republicans. she may, her brand so to speak as far as awareness and popularity in a very narrow segment might be up, but her brand of the national stage, being able to make a difference in a meaningful way long term, i think is-limited. i think this is a moment in time. >> big sway for the moment though. with influenza or kevin

mccarthy. >> oh my gosh, that's. to kevin, never kevin. you never. now and, finally johnny. nancy pelosi. we brand up. >> yeah, you guys showed a couple of weeks john boehner getting up there and crying as he talked about it. i don't think we have had as an effective speaker in my lifetime. saying what you want about her, like her not like her, the level of competency, the way she kept a caucus in line, the way she is handled herself with dignity and every single moment, she will go down in history as one of the great speakers of all-time. you've got to tip your hat to nancy pelosi. >> without question. we let's move on to voters. you're starting a brand up with independent voters. why do you say? that >> well an interesting panel recently came out to ask people to identify themselves. more people identify them as independents and they do enough republicans or democrats. and then get independents have really come to bear in the last election. the independents i believe more than any other group saved our democracy.

they are the ones who came up and spoke. and i think independent as a brand is going to continue to grow. we are not, yes we are two party system, but most people when we look at the wardrobe of attributes, they don't lineup completely with a party. i think independent is going to be a bigger brand as we move forward. >> republicans blew, which would be a lab of midterm election season, give a brand down. >> yeah. joe, you can't talk about it enough. it is just, what a losing strategy. the party of nothing. even after all of these losses, what do they come forward with? hunter biden laptop. the republicans have lost, they can't get, up and the problem that they have going forward, donald trump although he seemed disintegrated as far as his brand in popularity, i don't seem disappearing. i see him going back to our last segment, running as an independent. a very democratic independent. and he still holds that. base so, they have a problem. they have a major branding problem. i think if you pulled 90% of

republicans they would say, we want him to go away. >> they are stuck with. him and they are stuck with his grievance. and they have a problem for the foreseeable future. unless ron desantis can really rescue this party, this party is in deep trouble. >> and the problem is, again putting it in donny's term, they're micro-targeting. they keep micro-targeting to people that are in the bubble. they keep trying to convert those who are already converted. they are talking to themselves. and so, when you are losing the suburbs, when you're losing middle america, when you are losing swing voters, when you are just not going to win elections saying, yeah they remain focused on micro-targeting. and i think the best example of this actually was in arizona. the final week of the midterm campaign. out of arizona, kari lake decided to attack mccain voters and said, if you are a vacate voter.

get out of here. i have to say, as a former politician, you just shut. are you want every vote. you want, everybody on your side. and yet, we keep pushing people away. >> yes, they do. and you know another issue where they do that is abortion, donie. if you look at a lot of different poles across the country, on different demographics, republicans even are split on abortion. and more of them are for women having the right to choose than you would expect. roe v. wade, brand. >> yeah, i think this was so much more important in the last election in the polls were showing. it was one of those get issues. i think this is the tone deafness of the republican party. obviously this is a supreme court decision, not necessarily the party's decision, but. i think that will continue to be a cause of we -- for democrats. i think it speaks volumes about going backwards versus going forward.

that is a brand that, as long as republicans are stuck with the anti roe v. wade, the rollback roe v. wade, their brand stays tarnish. so you kind of have to interlocked to them. >> i've got to say, there are, well some of these things seem obvious to us now as we talk about roe v. wade, it is shocking that americans would respond as overwhelmingly as they did. if you look at polls, if you look at where the republican party was, if you looked swing voters were, it is very surprising looking back to see just how dramatic the backlash. was our last friend, branden of the segment. is global. and if you go back a year, it is very safe to say literally nobody would have seen this coming. even ukrainians. vladimir putin, brand way down. so lewinsky, brand way up. nobody could've imagined when those tanks started rolling in and people believed that

ukrainians would collapse in three, four, five days. nobody would believe that at the end of the year we would be talking and this is where the arrows would be pointing. in a really dramatic historic way, donny. >> yeah, not only just putin. it really shows it under earth and took the embers close off russia as far as not being the superpower. certainly it is a third world country in so many ways. as you, said if they were choosing up sides in the beginning it's inhibiting, on ukraine to russia, it would be a no-brainer. zelenskyy has been so pitch perfect in the way he's handled the media. this also goes back to joe biden and nato. adam bring about this out of time with his brand. the nato coalition that he put together. but, zelenskyy was time aga zients made of the year rightfully so. putin is a damaged hurt brand. i don't know what his exit ramp is, but zelenskyy is an international hero, and i think time augustine has it completely right. >> well, still ahead on the special edition of brand of brandaun, donnek gives us the trends for some of the biggest

names in business, sports, and entertainment. we will be right back. entertainment. we will be right back. we will be right back. what will you do? ♪ what will you change? ♪ will you make something better? ♪ will you create something entirely new? ♪ our dell technologies advisors provide you with the tools and expertise you need to do incredible things. because we believe there's an innovator in all of us.

people couldn't see my potential. so i had to show them. i've run this place for 20 years, but i still need to prove that i'm more than what you see on paper. today i'm the ceo of my own company. it's the way my mind works. i have a very mechanical brain. why are we not rethinking this? i am more... i'm more than who i am on paper. welcome back to the special

injunction of brandon up brandon. we return now to the news makers and business, sports, and entertainment. where shall we start, joe what do you think? >> the biggest brand. down yeah, crypto, ftx. >> midsummer, we're looking at

all the baseball games, you are seeing the lows there, you're like, what is that. that's big. i've got people coming up to me, baseball, games going dude you need to invest in crypto. i'm like, dude, let's look at the baseball game. i mean, this is just one of those moments. we think back to pats.com, we think back to you all of the crashes. this was probably, donny, one of the biggest crashes in the history of the u.s. economy. >> ftx, 30 billion dollar brand just disintegrates. and it took a lot of other co-brands with it. a lot of very famous people endorsed this brand, and are now part of class action suit. you got tom brady, steph curry, very popular good decent people that got caught up in it. and i think it is a cautionary tale when you get involved and you endorse a brand. look, you got guys like jamie diamond to oil all along even saying, he doesn't see crypto. it's the inverse closed.

this is obviously ftx was kind of the center of the universe. block chain is here, but crypto in coins i think there is a huge tbd. and ftx is probably, and we are gonna get, to it other than testa, elon musk in twitter, probably the biggest business brand down for the year for obvious. reasons >> the head of ftx in a lot of legal trouble because it almost continue to fall. let's move to your next brandon, and that is elon musk in twitter. yeah, twitter. this is amazing to me. and the fact that what has happened, he has gone from, elon musk's personal brand to this guy who is this almost angel come down to bring us into the future, to send us to, space bring electric cars. and his, ego and his, vanity as megalomania says, oh i want to get the middle of this in terms and take over twitter. and since he's taking it, over half the advertisers have left. tesla has fallen into the ground, to come back and say

that we should allow this hate speech, allow various exploitative type things on this site is stunning. i think he's lost his mind. but his brand was currently incredibly tarnished. and, twitter has got to figure it out. because right now, this is probably the biggest brand and that there is out. they're >> e-logistics really. and he is change the world, which raises the question. again we've been asking, why is he doing this with twitter. you also say, donny big tech in the larger view is a brand. down >> yeah, if you look at the stop. if you look at microsoft, if you look at apple, if you look at amazon. apples only down 20%, but amazon down 47%. these were institutions we believed in. and, all the sudden, and this is one of those things where a lot of people have looked at their 401(k) s and gone, what happened, if you come an aggregated, i think it is off 30 40% collectively. these big tech companies. and, this has been what was fueling the economy. and a lot of people feel that it is gonna be a long time before they come back, amazon

has been giving out very negative guides going forward. and, big tech which was kind of our yahoo foundation, crumbled. one of the big institutions that kind of we lost a lot of confidence in. we >> will tell you, what donie. at the beginning of the pandemic when i remember talking to somebody who said, you need to invest in the stock market. i'm not a stock market. guy if i don't understand, it if i am not on top of it, i don't do it. this guy says to me, just go into five stocks. go into the monopolies. microsoft, amazon, google, facebook. and what was the, fifth apple. they just absolutely exploded during the pandemic. those stocks exploded. but, i want to draw your attention to somebody else. that is a massive brand down through all of this. and that is mark zuckerberg who lost 100 billion dollars of his

net worth over the past year because facebook has creatures and they don't seem to have a second act. >> facebook is down 62%. they've lost two thirds of the value of the company in this year. and meta has been a disaster. it is a guy has been a disaster. and, young people are not going on facebook. if you have kids at, home if your 14 and 15 year olds, facebook is just not the answer for them anymore. there's only so many other countries that you can pioneer. and zuckerberg looks like a jerk the entire. way so, this is a guy that his brand was built on populism and doing good for mankind. yet they couldn't control misinformation. 50% of the world gets their news from facebook, and we know the problem with the news on facebook. >> and the thing is, they have the mueller on top. they handled it so poorly. yelling at employees, warning them about russian disinformation. trying to stop any

investigations to show how they actually helped the russians influence the 2016 campaign. through facebook. so that obviously was one problem. the other problem was, as johnny, said their audiences aging. out this is becoming the my space for our children. they just aren't on facebook anymore. >> well, let's move to the next brand down and that is the workplace. and johnny, it is so interesting. this obviously came out of the pandemic. but now, it is really hard for companies across the country to get people to come into work. >> we're pace productivity is way. down 65% of employees want some type of hybrid work environment. and i think the inmates of takeover this asylum. it is a terrible terrible situation for young people. i don't how they get mentored. i ran an ad agency for a lot of. here's the energy, the collaboration of the workforce. and we have, with gen z and gen x and, why a variant

generation. and i think they're missing a. lot and all ceos of said, you have a better chance to rise in the company when i get to see in ferguson. the banks are. right i think with the ceo of morgan stanley, said look, if you feel well enough to get a restaurant. you are well enough to go to. work if i was still running a company, i would mandated. i think our entire workforce population, our productivity is so on the way because of this, people sitting in their underwear in front of zoom calls. >> coming up, from will smith to taylor swift. entertainers have made plenty of headlines, but for very different reasons. we'll look at how their brands are doing, next. next. next. secret had ph balancing minerals; and it helps eliminate odor, instead of just masking it. so pull it in close. secret works. my name is douglas. i'm a writer/director and i'm still working. in the kind of work that i do, you are surrounded by people

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morning just brenda brandaun. >> what's new in entertainment culture donny, will smith's for various reasons. brandon >> one of the biggest entertainment stories of the. year his queue scores one of the highest there. is the most likable. guy this is a brand that i think is currently damage. when you saw the assault, it seems like a long time ago. i think was last february or march. we haven't heard much from the sense. you can't had truth. you can't hide video. what he did was the most jerky assault of we, mega may maniacal absurd thing. and i don't think you can watch a will smith movie again and feel the same way about it. he came out, we but i'm just

curious to see what kind of studios gonna put their money on will smith in the future. >> i believe the apologies where bit half baked. he's fighting about. into that top gun maverick, my favorite movie of this year. it just got people excited about movies and going back to the movie theater again. >> tom cruise, because movie star in the world. no question about. it i want to see it at the movies. i can't think of another movie i've seen in the last few years. it is just, it goes back to what we want movies to be. exciting, star driven, heart pumping, so well done. and, i think it was a really ballsy move for them to say, we are not, we only get released in theaters. it is still not, i don't think it's even online. it's still on streaming. and it was the biggest movie of the year by far. and, you have to give it to maverick. way to go maverick. >> also, by the way and. nice to see it getting real awards consideration. these are shy way from, oh it's a big popular. movie no, it's a great pop of a movie. >> if i was running awards shows, i would say given to people who see the last five years of award shows and beyond this incredible work stuff that

they keep putting forward. i've got movies, i know what, who >> taylor, smith roundup, at one point she held all the top ten singles on the charts this year, >> i mean, that's never happened in history of billboard. taylor's with is the biggest pop star in the world. there isn't a close second. and she spans generations. that is the amazing thing about her. i would with my daughter to see taylor smith. she is a machine. she is an incredibly likable personality. and since her, but ticketmaster exploded when her nature came out she close them down and said i want to get this. right i don't want to go into the scalpers. so she's got a huge brand and she is still so young, it's incredible. >> big talent, writes around song. she's. great brand, up yellowstone. great show, kevin costner. getting it done. >> i think what is really fascinating about the yellowstone is that, it shows you can do shows that bring red and blue states together. i think that was the kind of genius of the show. it's very high minded. very well written. yet takes place right in that

-- in montana. right in that sweet spot of red county, of red america. and i think there is a, you will see a lot of entertainment going forward. there are three spinoffs already. there's one a series of where that's. coming the same producer did one with sliced alone on tulsa. but you're also gonna see a trend for these great huge movie stars. they don't necessarily have the impact to bring people into audiences. they bring people into theaters, because people hours are not going to theaters. they figured, out hey, let's do streaming. it's much really successful. >> it's a great. show and we close to someone who think that is over the holidays right now. brittney griner. >> you've got to give a brand of her, what she's been through. this is another example showing how lofts republicans aren't. they had issue with. this because, why do we bring the marine home as opposed to the black lesbian who yielded various sporting events. you just have to give it to. hershey's, home think odd. and that's another plus. brought up for, biden let's go back to where we started.

>> all, right donna george, thank you so much. that does it for a brand i ran down. for the year. >> greta brandaun, big brand out. >> big brand up for. it >> and as i said all the time. it is the kids. once again, i don't know why it scandinavian, spend a little scandinavian boy i tell the story, björn and his family saw me on the street. said thank you mister georgian. i said, björn, this is why we do. it for people like. you >> sweet sweet. >> willie, do me a favor take away here. let me know if he is wearing jeans and clogs. today. >> jeans and a nice woman's boot to go with. it >> all right, donny joy, each story disturbing. you just wrote it for me. that is so brandon. >> donny deutsch, thank you so much, buddy. >> and our thanks to the morning joe team. that is wrapped up for us this hour. i'm clearly cory coffin, i'll be back tomorrow at noon.

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