lean so you look and feel like you just left the dentist. my teeth have never felt cleaner. i love the taste. this is my number one hack for healthier and brighter teeth and gums. best toothpaste. ever. lumineux is a healthier way to whiten. find lumineux toothpaste at a walmart and target. ♪♪ good day, i'm chris jansing live at the democratic national convention in chicago. talk about a tough act to follow. 24 hours after barack and michelle obama electrified the crowd with take downs of donald trump, tonight it is tim walz's turn. how will the governor walk the line between introducing himself to america and playing the traditional vp role of attack dog for his campaign.

plus here if any issues as powerful for democrat as abortion. galvanizing voters since roe was over turned. now with emotional testimonials and intense strategizing i'm talk to senator gary peters about what reproductive rights will mean for those critical down ballot races. and the stunning new fundraising numbers just released by the harris campaign. we know how a lot of it, nearly 300 million of it will be spent. so coming up, an inside look at the group that campaign affectionally calls a group of gen zers with good instincts and minimal over sight. my conversation with job flaherty on the campaign plan to turn the use of his candidate into votes. >> look, kamala harris's job is to make wind, our job is to make windmills. we're turning all of that information into electricity for

this campaign. >> and so we start with the democrats on a roll in chicago. excoriating donald trump's claims that he's a man of the people and delivering a master class in how to go after the former president. trolling him, in ways big and small. it is far different from president biden describing trump as a danger to democracy. this new strategy show cased sometimes brutally and sometimes abusingly by the obamas last night and it could be a template for tim walz later tonight. >> here is a 78-year-old billionaire, who has not stopped whining about his problems since he rode down his golden escalator nine years ago. it has been a constant stream of gripes and grievances, there is the childish nicknames. the crazy conspiracy theories. this weird obsession with crowd

sizes. it's -- [ applause ] >> it just goes on and on and on. >> now it is up to governor walz to keep that momentum going as he prepared for the biggest speech of his life. that is not hyperbole for a plan who polls showed was unknown in nearly three quarters of the country just a couple of weeks ago. now, including last night in milwaukee, he's been playing to packed housed alongside kamala harris. showing a unique ability to get for trump's skin. >> after prominently noticing a speech about unity and promising that he was going to change -- a changed man, donald trump subjects us to 92 minutes of ranting and raving. these guys are focused on the

past like -- past. this campaign is focused on your future. >> with me here in chicago, nbc's senior white house correspondent kelly o'donnell and nbc chief political analyst chuck todd and basil smikle, and professional at columbia university, welcome to all you. chuck, barack obama knows how to time a line and it also felt a little bit like both he and michelle obama had been waiting to get some of this stuff out. >> well you know, it is interesting. i would argue that obama is the only one that is affectively taken on trump and been effective about it. and in 2011 he did it at the white house correspondents dinner. >> but then he ran -- >> no doubt. but one of the most affective ends in just about all of those closing spots in 2012 with mitt romney was getting off the plane

with the trump plane in the background and i remember talking to david plouffe about that and he said during focus groups, voters saw that right away and they wanted to tie romney to trump and the obama theory on trump has been to mock him. in some form or another. and, you know, the dramatic tone change offer the last few months, joe biden is a scary individual that you should be afraid of. all of a sudden now it is kamala harris, this is a small aging man, you know. and this is what essentially team obama is saying go after him this way. it is always been the way the obamas have done it and itk loos like harris is embracing that style of going after trump. and i think for those swing voters, particularly women, and think it is very effective. >> and if it is an economic argument. we heard something that was a bit of a take down from michelle obama comparing donald trump to

the likes of the average american. i want to play that. >> if we bankrupt a business or choke in a crisis, we don't get a second, third or fourth chance. if things don't go our way, we don't have the luxury of whining or cheating others to get further ahead. no. we don't get to change the rules so we always win. if we see a mountain in front of us, we don't expect there to be an escalator waiting to take us to the top. no. >> if part of the strategy is to get under donald trump's skin, what must he be thinking today about michelle obama. >> he's seething. let's be clear. he's seething and since he saw the crowds at this convention. to use a political science term, michelle obama lit him up last night. and you know -- >> that is in the text book. >> i teach it every day. lit him up. and what is amazing about it, is

because that era of if they go low we go high, you could tell something has shifted, right. that to chuck's point, they need to go directly at donald trump. they need to minimize him. and you made this point a couple of weeks ago, i think on your show, that one of the things that we say, if we attach donald trump to somehow eroding democracy, it elevates him, right. everything that you heard michelle and barack obama say last night, which was been -- to bring him down and take him down a notch. and when you look at the communication strategy of the harris campaign, it is been trolling him. putting on a press conference saying that he's going to tell another lie at another home today. that it is so smart because it takes him down a peg and it makes and pulls him down so much that he himself must be feeling today that i've got to pull myself out of it. but everything he tries to do just does not work. >> i think it is fair to say, objectively, that the obamas have given some of the best

political speeches of the last couple of decades. first time we ever saw barack obama on a convention stage, last night michelle obama brought the house down in what i think it was like ten minutes. she absolutely had this crowd in the palm of her hand. now it is tim walz' turn. so what the heck does he do. >> i think for the obamas, they're engaged but unencumbered and tim walz has a challenge of being in the race and introducing himself in a whole new way. people making a living as a teacher have countless hours of standing in front of the class trying to communicate and explain things in a way that people will understand. that is an advantage. >> try keeping the attention of a room full of teenagers. >> yes, how do you do that. so that is a set of skills for this moment. and they want to lean into midwest dads and coach. you'll hear a lot of coach walz. and if we look the as his closet, it would match what a lot of trump supporters have in

their closet. he likes the plaid and camo and a regular guy from rural america and they're going to try to make that a case. at the same time, they want to tee up that he's been a competent governor and served the national guard and the united states congress and the family man and we'll hear about the fertility journey that he and his wife gwen have gone through. it is not just a women's issue, it is a family issue and important to the men in women's lives that are concerned, dads and fathers and husbands are concerned to broaden that, to not just be about women wanting to have abortion rights and reproductive freedom. >> and he's likeable. that is why his students say what they say about him, right. so chuck, donald trump, meantime, has been donald trump. he's been hiking up some of the hyperbole, trying to get out on the road this week. not getting what he was hoping for, which was a lot of attention. i'm sure he saw the size of the

crowd last night for walz and kamala harris. what is he doing? how is he doing? >> i want to -- to give the producers of this convention a little bit of a shoutout. i think last night might go down as best single produced night of a convention in the modern era. to pull off what they did, 20,000 in each arena, that was an interesting flex. but the roll call. it was entertaining. they took something that could drag on, i used to love -- i till love the roll call and this roll call even better. i love this stuff. and they took it and they made it -- they took what could be a drag to where people used to leave, to go to the suites to go get drinks from the speeches that night, instead tuesday night became a big party. so, i say this because tim walz is a tough act to follow. right. last night was -- was about as energizing of a night that

democrats have had in a couple of conventions. so i say, i think he has a tough act to follow. and as for trump, they're doing what they should be doing. but could you tell it is a more spaghetti at the wall type of thing. which is i'd be doing a bus trip right now with the two of them, just going through pennsylvania. or instead he's trying to show up in every battleground state. i'm very curious, this is the busiest campaign week donald trump has had since he was president. and at 78, i'm curious to see what donald trump looks like friday. >> that is right. >> after doing this five days in a row. this is one of the reasons why he's so upset biden is out. he loved the schedule biden was running. the two of them were like, okay. yeah, let's go a couple of events a week. one speech a day. great. >> harris is doing it today. >> they have the covid campaign so they didn't have to go anywhere. >> that is a big thing. >> want to play more about what barack obama said last night because it was an appeal to democrats not to demonize

necessarily the maga republicans but maybe even and a lot people have called for this, you need to try to understand them. let's play that. >> to make progress on the things we care about. the things that really affect people's lives. we need to remember that we've all got our blind spots and contradiction and prejudices. and that if we want to win over those who aren't yet ready to support our candidate, we need to listen to their concerns. and maybe learn something in the process. >> at the same time, they also had some more speakers, as they did on the first night, who are republicans for harris. are they getting ahead of themselves? >> no, i don't think so. i love what barack obama had to say yesterday. he said, look, your parents, grandparents may not say things that you like but you still love them and that is the kind of empathy, if you will, that joe

biden quality, that kind of empathy that we have to have for folks that we disagree with. and i think that embrace is something that, yeah, maybe we didn't hear enough about it. but coming from barack obama's mouth, like, yes, you could internalize it at that point because he's such an incredible communicator and ahe has this ability to hit home. going back to something that also michelle obama said, which is in this race, you may not like what you hear, the campaign may not call you, but that is not -- right, but that is no excuse to not go out and do what you have to do. you have to do something and i think if you tie those themes together that, yes, there are people that are going to disagree with you, even in your own family, even among your friends but that should not stop you from this -- this crisis that we have in this election. >> all right. kelly. always great to have you here. it is been so fascinating. bazil will stick with me. so thank you for that. come up in 90 seconds, what is considered democrats toughest

fight. committee chair gary peters will be here to talk about where the party is investing big. you're watching chris jansing reports live from chicago only on msnbc. hi guys! bill, you look great! now that i have inspire, i'm free from struggling with the mask and the hose. inspire? inspire is a sleep apnea treatment that works inside my body with a click of this button. where are you going? i'm going to get inspire. learn more and view important safety information at inspiresleep.com. cut! another health insurance commercial, another aqua-aerobics scene. yup. most health insurance companies see us all the same: smiley seniors golfing, hiking... don't forget antiquing. that's why i chose humana. they see me, not a stereotypical senior. i'm pre-diabetic, so i talked one-on-one with a humana health educator who really helped me. now i'm taking free cooking and meditation classes. not aqua-aerobics? better care begins with listening. humana. a more human way to healthcare.

♪limu emu♪ ♪& doug.♪ and if we win, we get to tell you how liberty mutual customizes car insurance so you only pay for what you need. isn't that what you just did? service! ♪stand back i'm going to show ya,♪ ♪how doug and limu roll, yeah!♪ ♪♪ ♪you know you got to live it,♪ ♪♪ ♪if you want to win...♪ [bump] time out! only pay for what you need. ♪liberty, liberty,♪ ♪liberty, liberty.♪ there has been a lot of talk about who is here in chicago and who might be making a surprise appearance. but who is not here are some

senate democrats in red states. that includes jon tester of montana who is in a very tight race for re-election. which most democrats concede will be the toughest to hold in november. but as of last night, what will also be on the ballot is initiative to enshrine abortion access into minnesota's constitution making it the ninth state with abortion on the ballot. i want to bring in dscc chairman and senator from michigan gary peters. >> it is good to see. >> interesting times, right. jon tester is always in a tough fight and i think you've said this is probably the toughest one in the senate by far. >> right, right. >> does this impact your calculus at all, having abortion on the ballot. does it help or hurt. >> it helps. there is no question about it. particularly when you look at the contrast between the candidates an that is what these senate races are all about. as candidate quality on both sizes and where they stand on the issues. and with having this issue up there, which is popular to have -- make sure that women

have reproductive freedom and we know what happens -- >> even in red states. >> look at places like kansas and other where's we've seen the initiatives. it turns out folks who don't want their rights being taken away by politicians and john test ser running against agree who is extreme, no exceptions for rape or incest. that is not where the vast majority of the american people are. >> i also want to bring up that map again if i could. because abortion will also be on the ballot in a number of key states. ruben gallego is facing off against kari lake he has an easier time than jackie rosen does. we've seen it galvanize voters every time on the ballot, but how do you translate it in this very specific world of senate democrats in red states? >> well, it translates very well. we're going to see it in florida. i state where we think we could pick up a seat, not just hold our incumbents and we find when

people show up for that vote, and are motivated, they vote democratic when there is a clear contrast between the candidates that are there. and given our democratic candidates have views to make sure they're enshrining those rights for women, versus republicans who want to take them away. we always win in that argument. >> i want to ask you about florida. because i have the head of the democratic party on and obviously we just saw the results of the -- of the primary last night. debbie mascel powell is up against rick scott and he was in the high 80s in his primary. you think there is a good shot there. >> oh, i do. >> why. >> when you look at his previous elections, he has never -- even when he had a tail wind, he's never won by more than 1.2%. just a little over 1%. those are not commanding victories in a general election. he's not popular. he's taken very extreme positions on abortions that woe sign extreme measures to take away the right for women.

so that kind of contrast bodes well. and having that an owe the ballot, is going to turn out folks who are really focused on that issue and are turning out because they know it is important for their life and they'll see a contrast and vote for the democrat. >> and you do a deep dive on the race in florida, is there anything that indicates it could be in place in the presidential race. >> it could be because of those dynamics. certainly it is. my focus is on the senate and i believe that given that contrast that we have, we're going to be able to win. >> we were talking about the people who are not here. my home state, ohio, shearod brown is not here. >> right. >> so one of the things that we look at to figure out where you're head is and where the dscc is where do you spend the money. so where are you going to spend the money. >> we'll spend money at all of the states right on the edge. >> how many? >> so we may six or seven states, it could be more. i'm making that decision on an ongoing basis.

i'm a data driven guy and we're putting the money where we could get the biggest bang. we made history the last cycle and expanded it for the first time since 1930 and picked up pennsylvania and what we did at the very end, we believed we were able to win and we did. and those same kind of decisions will be made this cycle, the same playbook that we used last cycle we'll use to win again this cycle. >> do you have any doubt you'll have the money you need to be competitive in all of those states. >> we're getting the resource and right now then enthusiasm here at the convention is translating to folks across the country, in terms of volunteers and fundraising as well. but we have to keep doing it. and that is why i have defend the senate.org which is our website that understand as we collect kamala harris, the next president of the united states, she has to have a democratic majority to move her agenda forward and that is why people are engaging in our senate races. we clearly need those resources

in order to win. >> senator gary peters, it is good for you to come in. thank you so much. appreciate it. well the power of the abogs message at the dnc in the first presidential election by the way since the fall of roe v. wade, we're going to talk more about it next. f roe v. wade, we're going to talk more about it next. >> i went to war to protect america's rights and freedoms. so i take it personally when a five-time draft dodging coward like donald trump tries to take away -- tries to take away my rights and freedoms in return. especially when it concerns my daughters. daughters. f water when you can use 1 fire extinguisher. and to fight heartburn, why take 10 antacids throughout the day when you can take 1 prilosec. for easier heartburn relief, one beats ten. prilosec otc. one pill. 24 hours. zero heartburn.

did you ever worry we wouldn't get to enjoy this? [jeff laughs maniacally] (inner monologue) seriously, look at these guys. they are playing great. meanwhile, i'm on the green and all i can think about is all the green i'm spending on 3 kids in college. not to mention the kitchen remodel, and we'd just remodel the bathrooms last month. with empower, i get all of my financial questions answered. so i don't have to worry. so you're like a guru now? oh here it comes— join 18 million americans and take control of your financial future with a real time dashboard and real live conversations. empower. what's next. a chewy order is the on the way for cash,

everyone's favorite employee at bill's bodega. where bill uses chewy to keep cash hard at work. toys to keep his instincts sharp. food so he won't snack on the inventory. even a new collar, to let everyone know who's boss. and with chewy's low prices, bill's left with more cash... to spend on cash. for low prices and fast shipping. for life with pets, there's chewy. what will you do when the power goes out? power outages can be unpredictable and inconvenient, but with a generac home standby generator, your life goes on uninterrupted. because when your generac detects a power outage, it automatically powers up, giving your family the security and peace of mind they deserve.

we don't have to worry about whether we lose power or not. if the utility company does not come through, our generac does. after the hurricane happened, we just want to be prepared for anything. 8 out of 10 home generators are generac, with thousands of satisfied customers. number one thing to prepare for is extended power outages. don't make it so hard on yourself, have a generac home standby generator. and owning a generator is easier than ever. special financing and low monthly payment options are available, and if you call now, you will also receive a free 5 year warranty valued at over $500. call or go online now to request your free quote.

pete g. writes, “my tween wants a new phone." valued at over $500. "how do i not break the bank?" we gotcha, pete. xfinity mobile was designed to save you money and gives you access to wifi speeds up to a gig. so you get high speeds for low prices. better than getting low speeds for high prices. -right, bruce? jealous? yeah, look at that. -honestly. someone get a helmet on this guy. get a free unlimited line for a year when you add one unlimited line. plus, get a new google pixel 9 on us. bring on the good stuff.

tonight's theme is a fight for our freedom here at the dnc and fight for reproductive have been at center of all week. >> when i got pregnant, doctors told us our baby would never sur viep vive and if you didn't get a abortion it would put a future pregnancy at risk. but trump didn't care. there is nothing pro life about letting women suffer and even die. today it is because i found a way to access abortion care, i am pregnant again. [ cheering and applause ]

thank you very much. and my baby is view in january, just in time to see kamala harris sworn in as president of the united states. >> joining me now is nbc chief washington correspondent andrea mitchell and basil smikle is back with me. the first two nights featured so many people on and off stage who have had these challenges. and sometimes you could hear a pin drop, sometimes in that case when she said, when kate cox said i'm pregnant again, you hear the cheers. there is something deeply visceral about this, that this issue has tapped into, not just for women either. >> and j.d. vance the day before yesterday made it worse by going there on x, formerly known as twitter, and attacking tim walz and his wife gwen for tim walz exaggerating or misstating their fertility treatments when a glamour magazine piece about it and they had spoken about it.

>> long before they thought he would be a vice president candidate, yes. >> and the fact that it was a very prominent republican and asked about this and was that smart to do. they have a gender gap. j.d. vance has been saying things about women that have not gone down well. and for him to go there, when people who are having fertility problems spend years, they hope successfully trying anything whether this is, you know, interuterine or other kinds of fertility. so it is a grab bag of choices depending on what happens, are they successful, are they not. it is painful and emotion aldal and expensive and it involves couples. so begin to take what their decisions were seems not just -- but dumb. >> not politically very savvy. >> from his family's own experience, it was a terrible thing to do. >> and basil, i was surprised,

the "new york times" said that in 2020 abortion was not mentioned once during the democrat national convention and this year it has come up again and again. i wan to play some examples. >> we believe that reproductive rights are human rights. >> republicans ripped away our reproductive freedoms, the idaho democrats are mounting our come back. >> we enshrined abortion rights in our state constitution by 13 points. >> we stop the abortion ban in south carolina. >> this is an issue that is won every time it is on the state ballot. does that translate to the national. do you think this is a huge driving force for 2024. >> there are two issues here. and you heard this during the speeches, there is an emotional content and urgency around reproductive rights and women having an opportunity to have sovereignty over their own body. if you don't like what the republicans are saying now, what do we do about it. that is the mobilization part, that is what barack obama was talking about yesterday. you into he had to go out there

and actually manifest those -- that concern and that anger into an actual vote. so, yes, i do think that it is winning strategy certainly for democrats. there are even ballot measuring being proposed in new york where it is a blue state and the governor has fought to enshrine some of those rights in state. but why is it necessary to put it on the ballot? because of this concern and this fear that if republicans get into office, it will be a national ban and the only way to do that is as donald trump said, push it back to states. great, as we do that, we'll see the ballot measures and mobilization around the issue. >> i want to play something from a senator tammy duckworth who came out on the stage last night and boy was she impactful in a short period of time. >> how dare a convicted felon like donald trump treat women seeking health care like they're

the ones breaking the law. how dare j.d. vance criticize childless women on cable news, then -- then vote against legislation that would have actually helped americans to start families. how dare the gop endanger the dreams of countless veterans whose combat wounds prevent them from having kids without ivf. punishing our heroes for their willingness to serve. >> i wonder if part of the change we're seeing boij in the messaging, it is not just about the fact that this is very successful for the democrats. but we're in a different place than we were four and eight years ago. women with reproductive issues and families with men, some is difficult to talk about emotionally or embarrassed about it. everything has opened up now. people are more willing to work

with each other, understand each other, help each other if they've been through the same thing. and so maybe you've never faced this challenge in your life, but there is a pretty darn good chance you know someone who has. >> that is absolutely right. it is a family issue. it is an individual issue. it is a community issue. how a community is going to talk about -- talk about this. how do i talk to my neighbor about this and that is one of the really interesting things about how this becomes a mobilizing policy for democrats. at a mobilizing opportunity. because it is tied to this relational field campaign. let me talk to my friends and get into someone's social network and have them talk about the issues in the way that i've experienced it. that is a extremely powerful tool that all campaigns actually have. but when you have it around an issue that is so personal, so sensitive and to senator tammy duckworth's point, it seems punitive, that republicans are trying to punish women and people and when you feel that

sort of your back up against the wall like that, when it feels like someone is wagging the finger at you, there is only one way you respond to that and that is politically, it is to mobilize against that. and that is what the democrats are taking advantage of. >> basil smikle and andrea mitchell, thank you so much. coming up, the digital strategy, my exclusive one-on-one interview with rob flaherty on everything from the massive plans to spend to the secret sauce. that is next. >> what is the secret sauce? >> well the secret sauce is the vice president. s the vice president he's not just a pet, he really is a part of our family. knowing that he's getting good nutrition, that's a huge relief for me and my dad. (sings) old bean piglet head yes that is your name. if you saw his piglet head you would say the same. toot toot. —ooh, a timeout. —incoming dishes! —ahhh! —duck! with dawn powerwash, he can fly through 99% of grease and grime in half the time. oh, my-gration. look at him go! yeah, dawn powerwash is unique.

it absorbs grease with three cleaning boosters, removing it five times faster. ooh, for beak's sake, that was fast. and powerwash can replace multiple cleaning products. —wooh, fumble recovery! —ooh, those suds got game. dawn powerwash. the better grease getter. >> no application fee if you apply by august 29 at university of maryland global campus, offering online and hybrid courses and lifetime career services. learn about our more than 135 degrees

and certificates at umgc.edu.

welcome back to the democratic national convention. and if you want to know how important someone is to the campaign, just look at where they're sitting in this room. this is the content creator platform. so very close to that stage. incredible view. these are the writers, the bloggers, the influencers who on the first night alone sent out content that got 30 million views. that is on top of the 200 harris came employees who do content. and the guy in charge of them, rob flaherty gave me an inside look at what it is they do, and how they create content like this. >> no sleep. bus, club, another club. another club. >> i want to sit back and relax and enjoy my evening. when all of a sudden i hear this agitating, degrading voice.

>> [ inaudible ]. >> the old adage in politics if you want to know what the campaign prioritizes, follow the money. so how much are you spending on digital? >> well, we'll spending a large amount. spending most ever. >> literally ever. >> yes on television and significant investments in television but also on social media, and connected tv and all of the places where they are. because voters aren't just watching one thing. they're watching msnbc and youtube and we need to be there too. >> so how has the shift in candidate marked shift in your approach. >> well there is a lot of things that remain consistent. one of the big things is we said this is a permission structure election. we said this is an election where it is going to come down to people talking to friends and their family about the stakes and the candidates and everything that we need to do in order to defeat donald trump.

obviously, when you have a new candidate, you have to change a lot. you have to change everything from your visual brands to the way you talk about stuff to -- to some of the sort of way that we organize and all of those things. >> everybody wants to know, what is it behind the scenes, i'm told that here at dnc you're in a very tiny room, that people are just working away. but, how does something come to life? talk about the creative process. >> i like to say that campaign tiktoks are run by a group of gen zers. >> that sounds right. >> and these are young folks who are really creative and talented and know the platform so we let them do their thing and they come back than something that a traditional came would look at. it is a 30, 60 second spot. and we're doing tons of those too. but it was created by people who have the same kind of lives

experiences that they do. >> so where is the over sight. someone comes to you and it is maybe pushing the envelope a little bit. who said yes, no, maybe. let me give you an easy one. all of the coconut memes that came out. does someone say i don't know if that is really our brand. >> well we're always looking at how do we be aware of the meme without being of the meme. and so for us, we're thinking about that is a great grassroots measure of enthusiasm. people are really excited at making stuff and remixing all of those things. our job is to provide a base layer of content that they could remix. we make those decisions -- >> so donald trump built a campaign off of social media. he raised a phenomenal and still raising a lot of money off of social media. how do you compete? >> well we raised more than him. and i think that is the big thing. donald trump runs a program is really reflective of his values. they are aggressive, they are

sometimes misleading in the way that they raise money. and sometimes wasteful and inefficient. they spent a lot of money to raise. we run an efficient program with the idea of returning lifetime value on individual donors. we are trying to raise more out of a relationship with them over a long period of time while donald trump tries to -- so we think the connection is the key to raising more money than donald trump. >> so as we get a little background. music here. i'm interested in that connection with the people who actually watch this stuff, right. so the question we've been asking as people have been excited on the floor of the convention, is how do you turn enthusiasm into votes, how do you turn views into votes? >> 100%. look, kamala harris's job is to make wind. our job is to make windmills. we're turning all of that energy into electricity for this campaign. and so, you know, you go to the

big rallies and you walk in, there are signup qr codes for you to join the campaign and come volume. as we speak, hundreds ever thousands of volunteers are talking to voters we need to win this race. so we're funneling all of that energy and enthusiasm into hard voter contact tools. and then the other thing is this is a permission structure election. people are talking to their friends an family about why kamala harris is so great. why she's important to elect and why is donald trump a threat to this country and electing him is -- would represent a real danger. and so for us, you know, all of this enthusiasm and energy is also laid into more people talking to their friends and family who are the most persuasive sort of -- more% waitive than a television ad or a social media post. >> older voters are used to tv. they're watching jeopardy, right, they're watching sports. >> yes. >> a lot of them of the male

voters that you want to build on. talk about tv versus the streaming, the digital. >> well first of all, i think there is no distinction between tv and digital. it is how you reach voters. and so we need to -- >> but you're not going to run a tv ad that would you run during an nfl game necessarily, right, on digital. >> well we might. it depends on who we're talking to. the reality is every voter lives in a personalized media environment where they are seeing things where they are. and what you're seeing on social feeds might be different than mine. might not be. >> i watch a lot of msnbc. >> i was going to say. you and me both. >> i know you're following what works and what doesn't work and what succeeds and what does and doesn't get views. what is the secret sauce. >> well the secret sauce is the vice president. i mean the reality is then enthusiasm that she's generating and the way people are excited about her candidacy and we've been able to build so much off of the excitement for the rallies.

we're the last mile on all of this. but we have amazing team of hard working folks who are generating tons of content a day and talking to creators and influencers an organizing to reach voters wherever they are. >> one ever things is rapid response. and it -- technology has made it more rapid than ever. that doesn't mean that without the creativity, within the smarts, without the cape abilities, it works. what is the fastest you could turn something and what is important in terms of turning something in a matter of minutes or hours? >> well, we have a crew that is always watching donald trump, republican candidates, and constantly clipping and posting all of that stuff in real time. but also seeing what our opportunities are to produce content. we have editors that are on the clock from the minute they wake up until some folks are going to bed and in shifts. so we're able to produce and turn around really interesting and compelling content that helps shape news cycles, that helps respond to attacks that are coming in.

while also utilizing, by the way, donald trump's sort of been the best negative ad against donald trump which is his own words. >> so go you on slack and someone puts in all caps, you have to watch this. >> yeah, you'll get a wow, i can't believe he just said that or whatever. we try to get it out as soon as possible. we believe that the more voters see about donald trump and the more they're reminded of donald trump, the worse off that he is. so we're using hi own words against him. >> give me the numbers. how many people with rourking on this on any given day and how much money will you put into it. >> we have nearly 200 staffers producing advertising and content and all of the stuff that goes out there and digital organizers, anywhere we're on the internet, we have 200 people reaching out to folks. it is a really significant team and it is a big investment. we're going to spend more money on digital campaigning. >> and the ultimate success comes in the ballot box.

but what is a success for you on any given post. >> yeah, absolutely. we look at reach numbers. we're looking at engagement numbers how is our content reaching the folks that we need to reach and are we getting feedback and could we get more. and it depends on what we're trying to achieve. we're trying to raise a lot of money. it might be that we're trying to drive volunteers or drive shares and all of that stuff. so it depends on what we're trying to get done because we have so much different goals to achieve across the campaign. but at the end of the day, winning is the main goal and everything from building this enthusiasm and building off this enthusiasm is about building the ability to talk to the voers who we need to talk to in order to win this election. >> you sound confident. >> well, i mean, listen, we're the underdogs in this race. we're starting from behind and campaigning like we're behind. and we have a great candidate. we have a great ticket. we have a great team and a great network of supporters and those are really great assets to have. but it is going to come down to 50,000 votes and we'll have to work hard to win. >> the harris campaign has

committed $370 million to acombination of tv advertising and digital. but this is the first time that digital will get more of that money. now the question becomes so many of the folks who are looking at that are young people. is it just clicks, or is that energy going to turn into votes. coming up, i'll talk to three gen z-ers. we'll have more from the democratic national convention right after this. he democratic national convention right after this to me, harlem is home. but home is also your body. i asked myself, why doesn't pilates exist in harlem?

so i started my own studio. getting a brick and mortar in new york is not easy. chase ink has supported us from studio one to studio three. when you start small, you need some big help. and chase ink was that for me. earn up to 5% cash back on business essentials with the chase ink business cash card from chase for business. make more of what's yours. you'll find them in cities, towns and suburbs all across america. millions of americans who have medicare and medicaid but may be missing benefits they could really use. extra benefits they may be eligible to receive at no extra cost. and if you have medicare and medicaid, you may be able to get extra benefits, too, through a humana medicare advantage dual-eligible special needs plan. call now to see if there's a plan in your area and to see if you qualify. all of these plans include doctor, hospital and prescription drug coverage. plus, something really special, the humana healthy options allowance. your allowance.

to help pay for essentials like eligible groceries, utilities and rent. even over-the-counter items. and whatever you don't spend gets carried over to the next month. plus, with a humana medicare advantage dual-eligible special needs plan you'll get other important benefits. all of these plans include dental coverage. with two free cleanings a year. plus, fillings, and a yearly exam. vision coverage, including eye exams and a yearly allowance for eye wear. and hearing benefits. including routine hearing exams and coverage toward hearing aids. you'll also get free rides to and from medical appointments. best of all, you'll pay nothing for covered prescriptions, even brand name ones, all year long. and zero dollars for many routine vaccines at in-network retail pharmacies. plus, you'll have access to humana's large networks of doctors and specialists. so, if you have medicare and medicaid, call now to see if there's a plan in your area that will give you extra benefits, including an allowance to help pay for essentials.

plus, no-cost for covered prescriptions. and coverage for routine dental, vision and hearing. a knowledgeable, licensed humana sales agent will explain your coverage options. and, if you're eligible, help you enroll over the phone. it's that easy! call today and we'll also send this free guide. humana. a more human way to healthcare. dexcom g7 is one of the easiest ways to take better control of your diabetes. this small wearable replaces fingersticks, lowers a1c, and it's covered by medicare. not managing your diabetes really affects your health for the future. the older you get, the more complications you're gonna see. i knew i couldn't ignore my diabetes anymore because it was causing my eyesight to go bad.

for my patients, getting on dexcom g7 is the biggest eye opener they've ever had. i couldn't believe how easy it was. this small wearable sends my glucose numbers right to my phone or my receiver. with just a glance i can see if i'm going high, low, or steady. so, i can make quick decisions in the moment. now, i'm a superstar. my a1c is 5.7. my a1c has never been lower. no other cgm system is more affordable for medicare patients than dexcom g7. don't wait! call now, and talk to a real person.

. lgbtq plus rights are on the agenda at this convention both in message and visibility. tonight's big speaker, governor tim walz was arguably ahead of the curve when he was a high school coach and teacher and early ally. and here in chicago, he spent time with the lgbt caucus stressing the importance of the expanding rights, and when new jersey announced delegates for kamala harris, the governor was joined by a transgender candidate for local office. >> my name is dr. joey, pronouns, she/her/her, i'm a proud resident of the garden state. i'm proud to stand with kamala harris and tim walz because they stand with the lgbtq community.

with me now, the president of the human rights campaign, kelly robinson, your home, here in chicago. >> that's right. >> and tonight, you go from here on set to there on stage. in fact, i think we have some pictures of you when you were rehearsing. first, i want to know what that feels like out there with all of those seats in front of you, but what's your message? >> my message is that the lgbtq+ community is here, we're bigger than ever and powerful. there are 800 delegates in the space tonight, and each of those delegates represents voters back home. we have identified 75 million quality voters across this country who are prioritizing lgbtq+ issues when deciding who to vote for. it's simple. when we show up, we win, and do all the things we hope for to restore the fundamentals of our democracy. >> are there challenges, things getting in the way of maximizing the vote? >> absolutely. the thing i think that's so powerful is people are motivated

around hope and joy and possibility. michelle obama said it yesterday. hope is making a comeback, and i think more so than thinking about the attacks our community has experienced particularly over the last several years, people are optimistic about what could be under kamala harris. we get -- could pass the equality act into law. a supreme court that's going to uphold our rights and laws. we can have state legislatures that affirm our identities. all of that is possible. that's the momentum we're seeing. >> what changes until the equation? lgbtq rights has been a long struggle, right? it's always been a long game. when you talk about things like reconfiguring the supreme court, it's a long and unknown game, how long, so what can you get done if it is a harris/walz team, and how much faster? >> sure. fight for our freedoms is always going to be a long game. coretta scott king said freedom

is never won or lost, it's earned and lost in every generation. this is our turn. i don't want to lose how far we have come. if you look back 40 years ago, if you were out at work, you would be fired on the spot. every state has discriminations protections in the workplace. that progress didn't happen overnight, but it happened in my life and my generation. marriage equality, that's ten years ago, right, that people are able to have federal privileges related to marriage, and it was just a couple of years ago when the respect for marriage act was signed into law, and i say that. i don't want to lose that we have a long road ahead in this fight, but we are making progress every step of the way, and that progress happens because we show up and we fight for it. >> if people want to hear more, 6:00 local time. she'll be on that stage at 7:00 eastern time. kelly robinson, thank you, good luck. you don't seem nervous. i'm excited. former president trump and j.d. vance holding their first outdoor campaign events since the assassination attempt. we're live in north carolina

where they're set to speak. stay close. more "chris jansing reports" reports live from chicago just after this. chicago just after this

with claritin, relieving your allergies is a walk in the park. get fast, all-day relief of your worst allergy symptoms like nasal congestion. (♪♪) live claritin clear. nice to meet ya. my name is david. i've been a pharmacist for 44 years. when i have customers come in and ask for something for memory, i recommend prevagen. number one, because it's effective. does not require a prescription. and i've been taking it quite a while myself and i know it works. and i love it when the customers come back in and tell me,

"david, that really works so good for me." makes my day. prevagen. at stores everywhere without a prescription.