thank you for watching. thank you for watching. great to be with you tonight. you can listen to every episode of the 11th hour as a podcast for absolutely free. grab your phone and scan the qr code at the bottom of your screen. if watching the show isn't enough for you, take a listen.

for now, we are signing off. from all of our colleagues across the networks at nbc news, thanks for staying up late with me. i will see you at the end of tomorrow. today, the today, the country experienced another uniquely american tragedy when a gunman walked into apalachee high school in winder, georgia, and killed at least four people and wounded nine more. the suspect, a 14-year-old boy is currently in police custody. because this is a uely american problem, it quickly became part of the american presidential campaign. at a rally in new hampshire today, kamala harris spoke on prepared remarks to address what happened in georgia this morning. >> it is outrageous that everything in our country in the united states of american, parents have to send their children to school worried about whether or not their child will come home alive.

i'm going off script right now. the kis are sitting in a classroom where they should be fufilling their god-given potential and some part of their big beautiful brain is concerned about a shooter busting through the door of the classroom. it does not have to be this way. it does not have to be this way. >> compare that to what happened earlier this year, when donald trump was forced to respond to a high sc shooting in perry, iowa while he was campaigning in the state. >> it is a very terrible thing that happened and it is horrible to see that happening. it is just horrible, so surprising to see it here. but, we have to get over it, we have to move forward. >> we will have over it.

today on his social media site, trump posted his condolences for the victims of the georgia school shooting, calling the assailant "a sick and deranged monster," making absolutely no mention of america's emic of gun violence that keeps claiming her children's lives oand over and over again. so, the contrast between the two candidates in this race is quite clear. the reason vice president harris was in new hampshire today was to unveil a new plank in her economic agenda, tax credits for small businesses paid for in part by new tax increases on the wealthiest americans. harris used that opportunity to once again draw contrasts with her opponent. >> he plans to give billionaires massive tax cuts and to cut corporate taxes by over $1 trillion, even as they pull in record profits. his pans will add more than $5 trillion to the national debt that is on top of them to trillion dollar tax cuts he

gave them when he was president and when he exploded the deficit. we know how count. we know how to count. >> harris made her case in the granite state, or running mate, governor tim walz was campaigning in pennsylvania, which has quickly become t must win state of this election. at a campaign stop in lancaster, governor walz popped into a local grocery store, where he and his daughter met with business owners and bought a couple of seasonal treats. remember that only two weeks ago, governor tim walz opponent, senator j.d. vance, went viral for his extra crunchy and supremely awkward stop at a local donut shop in georgia, where appeared psychologically incapable of deciding which donuts he wanted. during his campaign stop today, governor tim walz made note of all that. >> we are a big fan of pumpkin. >> pumpkin table.

>> that is what we are going to do. >> get that one and that one. >> all right. >> that's right. i could balance it out, have a nutritious option. i said look at me, i have no problem picking out donuts. >> no problem pickout donuts. or parties for that matter. the harris-walz campaign is looking to win over swing voters wealthy trump vans to get spend the day preaching to the choir. tonight, j.d. vance spoke at an event for the conservative group turning point usa, which supports donald trump. mpwhile, is sitting for a town hall this evening on his preferred network, fox news. and, even though trump speaks almost exclusively to friendly outlets, he has broadened his horizons this election cycle. "the new york times" reports has become trump's new strategy to court what is being called the henry warmoth to be, a

constellation of youtubers, pictures, and streamers with massive online followings to target young men and to exploit and deepen the existing gender divide between trump supporters and harris supporters and these streamers in the manoverse, all of whom are young white man, they have sted trump on their online journals for what what technically "interviews but really any sort of journalistic relation. >> i would do caine. >> let's down and dirty, right? >> yes. >> is that stronger up question >> yes. yes. >> it will take you wake up with cocaine, more than anything else you can think of it >> cocaine will turn you into an owl, you will be out on your own porch. you will be your own streetlamp. >> hard-hitting conversations like that, who needs

journalism? trump will, of course, have to take questions l reporters next week when he and vice president harrie off for the first time in a televised debate. just a few hours ago, abc news released the rules for that debate. there would be no live audience. candidates will get two minutes for each answer as well as two minutes for rebuttals and one minute for additional follow- ups. crucially, when one candidate is speaking for the other candidates microphone will be muted. joining me now is jonathan martin, senior political columnist. thank you for being here. >> this is not muted, this is life. >> thank goodness for that. do you think it matters? i know the harris campaign was ltant to agree to this date until they resolve this issue of whether donald trump would be heard talking over her or talking during her answers. he willnot be, at least his microphone will not be. does that matter from a political standpoint? >> it is hard to judge now,

alex, we don't know what we are missing. it is kind of like trying to figure o wel,if trump has been on a hot microphone and has said something outlandish or offensive, now we are not going to know because obviously he's not goinave a hot microphone, which is why the harris cpaign wadetermined to try to keep the microphones hot because of course their strategy revolves around donald trump something outlandish things and holding that up to the american voter. it is interesting to contrast. the biden folks didn't want the microphone to be hot and they didn't want a live audnc because they didn't want the trump so to overwhelm the debate. they didn't want biden to take the bait, frankly, and get into the back and forth that they eventually still did over there golf games, who could forget that. the harris fotheir strategy, they, i think, don't think harrison would take the bait and they did think trump

would blurt something out offensive. >> she hasn't taken the bait, even from a distance when he is questioning her racial identification and so forth, her response has been let's move on, effectively. i dink youpoint, though, about the outlandish list of the trump brand being a liability or an asset, here we see in a debate context it is a liability but you hear these interviews is doing in the so- called manoverse where he's talking to the man about coke and how high you get when you do cocaine and it is like that seems like he wants that to be part of his message. it doesn't seem like he has been lured into an unsuspecting interview with a youtuber. first of all, the mao-vers has not existed before this election cycle, am i correct in believing that customer >> i not been familiar with it. i think podcasts were around in the previous cycle. i don't know if you had the audience that a lot of these podcasts have. what it tells us about trump is it is they 145th a sample of how trump takes the mold of most candidates for president,

alex. typically it is for president wants to do two things. they want to persuade voters and they wanmobiliz voters. persuasion and mobilization. trump has never been interested in persuasion. it is all mobilization. he's not trying to convince someone who's wavering or skeptical, he's trying to fd more adherents who might not vote at all. the man-o-verse is one example of that but also, look at what he rolled out after the democratic convention. it is not a centrist republican who has come around to the cause, it is tulsi gabbard and rfk jr. the strategy is to deepen and find folks deeper instead of broadening. he wants to find the person that is not going to vote at all or was going to vote for rfk jr. that could vote for him. is not looking for a voter who was for harris or biting previously. >> i think there is a novelty ithat sategy but it seems risky. "the new york times" , in its

reporting about the man-o- verse, i think it is like a third of the young man who are adherents of the man-o-verse president in the man-o-verse, who say they plan to vote for trump, did not vote in 2020. these are guys who are animated by sneaker talk and not political talk and trump has opened a portal in the universe for them. it is a big assumption they will actually get out there and vote. >> that is precisely the risk that these are not 60+-year-old folks that have voted in every primary and general election good citizen's for the last 30+ years. these are kids who maybe if they have one too many hits are theever for anybody on d pull election day because they're not going to get off the couch. i think that is the re , when you bring to camping and mobizion and don't do any persuasion. don't forget, nikki haley was winning voters for months after

she dropped out of the race in a republican primary. some of those are democrats licking mischief but a lot of them are traditional bush republicans that have not go the touch from trump, who are still out there trying to figure outhey do. harris, trump, none of the above. that folder, to me, it really interesting and they are not in the man-o-verse. >> let me say for the record, i don't think the kids do bong hits anymore but we will save that . we will save that for another discussion of line. >> google it, kids. >> i do want to bring up, i don't think the harris campaign iintending on having a gendered strategy by launching this reproductive freedom bus tr, as ated earlier this week. i don't think reproductive freedom should be a gendered issue but the fact of the matter is, it is in american politics. it is an issue that democrats have a proven track record of winning on, right?

abortion brings workers out. if you are pursuing the gendered man-o-verse strategy of trump or i will call it gendered but not intentionally so perhaps more directed women strategy of harris on the abortion question, who do you think , which hand would you rather have? >> certainly people if you look at the history of american politics since the dobbs decision in june of 2022, clearly you have to send the kamala harris strategy. but, i wouldn't recommend that either. i don't think that she is pursuing just a gendered strategy. but, i don't think it would be wise if she was to do that. but, obviously between the two, the more likely voter to come out, to your point earlier, would be the woman responding to the issue of abortion rights. >> i do have to ask as we talk about the study in contrast here, it is not just the ordering of donuts and j.d. vance incapability of picking

between cinnamon rolls, glazed, filled with sprinkles and tim walz just obvious comfort ordering pumpkin. all of the above. when we talk about the emissary to the white working class, tim walz is camped ouin pennsylvania. kamala harris, the harris campaign announced she will be in pittsburgh until the debate. they are really trying to plant a flag there. i just wonder whether you think democrats and this new ticket has a better shot at that group of voters. >> i think it is going to be really difficult. i mean, i think it transcends thenominees of the party. i think there are broader trends on education polarization in this country that are moving working-class voters to the gop across racial lines and it is frankly the biggest challenge that kamala harris faces. traditionally, democrats of the parties of thorking class. that has diminished in rent cycles. i think the biggest challenge

she faces is nevada, arizona, north carolina, georgia, pennsylvania, you name it, working-class voters, especially working-class men, white, black, hispanic, can she mitigate her losses among that group? that would be a huge driver as to whether or not she can get to 270, alex. >> that is why she is in new hampshire talking about a new economic agenda. the man who knows politics so, so well, even if he does not know that much about thc delivery systems. it is a pleasure. >> not in the 21st century, at least., good clarification. thank you for your time, my friend. >> thanks, alex. we have a lot more to get to this evening, including eye- popping new allegations from the justice department about russian attempts to interre in the 2024 election. that is next. someone needs to customize and save hundreds on car insurance with liberty mutual. let's fly!

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today, the today, the justice department revealed what it alleges are two new misinformation campaigns run by the russian government with the goal of influencing the 2024 presidential election. one of those campaigns allegedly used social media to push elaborately faked duplicates of websites like ""the washington post"" and "fox ne" to trick western readers in disguise russian misinformation. the other campaign laundered $10 million into the united states to pay unwitting american poll influcers to make 2000 videos. apparently, the influencers believed they were making videos for an american company based in tennessee but the claimant actually paying for all of this was allegedly the russian state run media company rt. luckily for us, the kremlin was

good enough to write down its goal here in black and white. >> and internal planning to, and created by the kremlin stated that as a goal of the campaign is securing russia's preferred outcome in the election. >> i wonder what that outcome could be. joining me now iscongressman jim himes from connecticut, who serves as the ranking member on the house intelligence committee. representative, thank you for being with me tonight. this is an expert in every story. one of the things that stuck out to me is that the conservative influencers that rt wanted to hire , they were all conservative. eddie johnson, tim poole, david rubin, matt christiansen, tyler hansen, and lauren southern. what conclusions are you trying here between the desire of russians to acute influencers and the fact that they were all conservatives? >> i'm not at all surprised, for two reasons.

number one, i don't know if conservative is the right word. when you say conservative, think liz cheney and ronald reagan, who were pretty clear on russia. this is a much more radical thing. i would call it maga, following their cult leaders instructions and example, love vladimir putin. he is an unconstrained dictator. not checked in any way, he's not balanced in any way and they love that, the way donald trump did when he was president. so, that is .1 .2, the other reason i'm not surprised is because if you look at the left and the right today, you can look at the left and say god, i don't agree with their position on gaza, i don't agree with their position on the green new deal, i don't agree with their position on single-payer health care, if that is the way you think, but those are policy positions. on the far right, of course, you have january 6th, the attack on the capitol, you have election denialism, you have all of the thgs that the russians hope to grow in our

society, which is chaos. page 3 of the indictment, you ll see that the objective is there in black and white to reelect donald trump but chaos is in the service of vladimir putin telling the world that democracy simply doesn't work. >> you know, in all of this, the influencers themselves are money was behind this. russian the tennessee-based company that cut the checks, effectively, is exciting we had no idea it was russian money that was behind this. the indictment curiously includes some detail like the founder of this tennessee-based company searching in google "what time is it in moscow?" and saying things like we are billing the russians, right? >> that to me sounds like they russian aspects to all of this. are you biting the plea of ignorance? >> i read and i can't confirm, i am responding to that the

same way others are. if you read the statement, they arsaying othing to see here. wasn't our fault, we didn't know, we didn't know. we will find out over time. what worries me, alex, this is not an isolated emple. as ranking member of the intelligence midi, i could frequt briefings on the efforts of the russians. this will not be the last story. there are other concerns, i should say, not to reveal anything out there. as a result, i think two things need to happen. maybe tenant didn't know what was going on but we make banks research their clients. people need to do the work to ensure that they are not acting oe part of the kremlin. it shouldt be that hard. secondarily, i would say this felloamericans, in a polarized time,you are looking at something, my goodness, look at volodymyr zelenskyy's wife has a yacht in

the mediterranean. the greeks understoodth. show a little skepticism. if you show no skepticism, if you just take that stuff in because it confirms your political beliefs, we areing to get the democracy that we deserve and it won't be a democracy. >> i do wonder, there are people that are ctively creating kremlin propaganda on their own. the kremlin is aware of what tucker carlson was doing in russian grocery stores, which was basically cutting a video for vladimir putin. that is not because tucker carlson was on the kremlin payroll, that is because that is where tucker carlson's polics are. you have a party that is coalesced around autocrats and dictators. i sort of wonder what the republican reaction in congress has been to these revelations. the party, to usehe phrase "useful idiots." they are being manipulated wittingly or unwittingly to be puppets of the russian dictator. >that is a whole other category of things. we have been talking about people who are being paid by

the russians to serve the interest of the russians. you are right. i alluded to this before. the right-wing, elements of the right-wing, elements of maga can't get enough of russia. they love russia and that has to do with the natural authoritarian tendency. tuckr carlson, j.d. vance, j.d. vance he says we should not send any more aid to ukraine, these are policy opinions that are protected by the first amendment. it is a very different thing. but, just because they are protected by the first amendment doesn't mean american voters ld think about who tucker carlson is supporting, should think about the opinions of j.d. vance and whether they are consistent with generations of conservative thinking in this country that said the united date as a special role to play in standing up for democracy and against dictators. >> we have talked mostly about russia and conservatives. the reality is, "the new york times" has been reporting on this, china and iran are very engaged in american politics. i guess, you suggested there

would be more to come. you get briefings on this. how concerned are y broadly about the integrity of our elections at this point, given the opportunities for chicanery at best, full on misinformation campaigns designed to destabilize the leading democracy e globe? >> i have very few worries about the integrity of the systems. we have a very fragmented electoral machine in this country. there's not one big computer that tallies all the votes. it is done by towns, by counties. i have very few doubts, almost no doubt the integrity of the actual mechanics will be fine. by the way, it is, voter fraud is a vanisnsall phenomenon. you can count on a couple of hands the number of people who go in and vote illegally. despite the fact that the republicans are going to spend a whole bunch of time next week

apparently trying to create yet another law that would make what is already illegal even more illegal, iis people who aren't entitled to vote voting. what i do worry about is what we've been talking about. we are an open society, and open media society. people have first amendment rights. that means it is really pretty easy for bad folks abroad who don't have first amendment rights to many late individual voters. that is where the danger lies. we are going to do everything. you just saw a great example, the federal government allover a huge problem. at the end of the day, responsibilior being good, critical participants in a democracy lies with the citizens of that democracy. it is my job to do oversight of the fbi, the nsa, the cia. i'm going to keep doing that. i promise you, alex, if individual citizens can't be critical thinkers, can be skeptical about the immense amount of bs that stripped of its online, we will lose our democracy. >> be skeptical says congressman jim hines from the great state f conecticut. wise words. thank you for your time tonight, sir, i really

appreciate it. >> thank you, alex barrett coming up, we have an inclusive look at the fastest- growing group of evangelicals. latino evangelical, a how one media company is bringing them into the republican fold. first, what is really actually behind benjamin netanyahu's defiance in negotiating a cease-fire deal? i will ask former obama deputy national security advisor ben rhodes, right after the break. e maintenance jobs aren't worth the risk. that's when we call leaffilter to protect our gutters. leaffilter's patented filter technology keeps debris out of your gutters for good, aranteed call 833 leaffilter or visit leaffilter.com

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today, today, mass protests continued in israel five days after its military discovered the bodies of six hostages who were captured by hamas on october 7th. hundreds of thousands of israelis have taken to the minister benjamin netanyahu secure a cease-fire deal and free the remaining hostages. those efforts have stalled in recent days and mpublicly attributed that to a series of 11th hour demands by benjamin netanyahu. the israeli newspaper published an editorial about the loss of the hostages that weakened, reading, "it was hamas terrorists who polled t trigger but it was benjamin netanyahu who sealed their fate." another israeli paper published documents outlining benjamin tanyahu's changing demands , which reportedly prevented a

deal back in july, one that would have likely saved at least three of the six hostages who were later found dead in gaza last wee. benjamin netanyahu has denied that reporting, along with accusations that he is trying to perpetuate the war in gaza, which so far has killed over 40,000 people, according to the palestinian ministry of health. joining me now is ben rhodes, former deputy national security adviser in the obama administration and co-host of pod save the world. ben, thank you for being here. i'm eager to get your thoughts about whether this is an unvarnished attempt on the part of benjamin netanyahu to run out the clock until november, whei supposin his hopes trump wins and any potential deal would require far less concessions on the part of benjamin nyahu. >> there's not a lot of mystery to this, alex. what is interesting is there's a lot more public discussion of it in israel, in the media and on the street, then even here in the united states. it has been clear for a long time that benjamin netanyahu's

political survival is tied to the perpetuation of the war. he avoided the account ability for the failureoctober 7th, he tried to divide his opposition, as he has always done, and he has moved to the goalposts in the cease-fire negotiations. there was an absurdity, alex, in the spring to joe biden going out and presenthat he called an israeli proposal, that israel's negotiators had talked about with american mediators but that i minister benjamin a dental netanyahu himself could never embrace. every report we've got and since then it's yes, the leader of hamas, he wants the cease- fire to be an end to the war but benjamin netanyahu is introducing because of things that will specialties talks about israeli control over certain border crssings into gaza, about the lack of movement for the people of gaza to return to their homes. he wants to run out the clock and we know that is in line with what donald trump wants. he doesn't want the parents of

progress in gaza. he likes the fact that there's chaos there. sometimes the most obvios answer is what we are looking at and that is why hundreds of thousands of israelis are on the streets. >> i marvel, ben, at the lucy with the football nature of all of this. over and over again, the u.s. keeps kicking, pardon the crudeness, the u.s. keeps kicking and lucy being benjamin netanyahu keeps moving the football. i was struck by this passage in "the new york times" "u.s. officials say they expect to complete what they termed "final proposal" with negotiators on wednesday or thursday but a senior american official acknowledge previous planes had also been called final but were then revised." what, how should the administration be talking about what is happening right now in terms of these negotiations? >> there's nothing surprising about the lucy with the football. benjamin netanyahu did this all the time when i was in the white house because all negotiators would, for hours, dozens of hours hammer out agreements that benjamin

netanyahu would come in and not abide by and the talks would collapse and he would try to bring the palestinians. that was his approach to every negotiation with the palestinians during his entire career in politics. i think this is putting too many of us about the demonstration is they don't call this out. on background, we see senior administration officials complaining but you don't hear joe biden and tony began coming out and signing that benjamin anyahis an impediment to getting a deal done, which ld put essure on him in israel. rising the biggest pressure on benjamin netanyahu politically has come from the families of the hostages, who want to prioritize their loved ones over benjamin netanyahu's pocal srvival. they could be calling this out. one of the othengs tht could be doing is exerting u.s. leverage. when joe biden called benjamin netanyahu after the strike that killed world central kitchen workers and threatened to cut off some assistance if they

didn't open up eight crossings, lo and behold eight crossings opened up, temporarily. when joe biden frustrated one weapons shipment, just one weapon shipment in the spring, they adjusted their plan for their invasion of often. but, that is about it. we have not seen the u.s. use the leverage it has, overwhelming leverage because we are the lifeline that supports not just the dramatic shield around israel but also their capacity to continue this military operation. so, they continue to do this approach where it's like we are going to hug benjamin netanyahu in public and we will criticize him in private but that has gotten us very little ogress, if any at all over the last 11 months. >> i do have to ask, though. you make the point that the israeli citizenry has so publicly disavowed benjamin netanyahu in a very big, resounding way, and to get benjamin netanyahu opposition in parliament has not coalesced right? and is a combination of centrist, left-wing, arab parties, and to get there hasn't been the sort of convening of power that could threaten benjamin netanyahu and his stranglehold. i wonder what the catalytic

moment has to be for that. >> we should also add, alex, some of his own senior miltary officials the minister of defense, some people in the idf, they reportedly disagreed with him on some of the demands he has introduced to the cease- fire talks. it is people in the street hostages, some people in his own security apparatus. what he is good at doing is playing coalition politics. his coalition is a small minority in the israeli parliament and it relies on the support of far right political parties. this people haveto on everything he does. his play is clear. i need to hold the israeli right and far right together ad to keep my opposition divided. that has been his playbook for a long time in terms of ensuring his political survival. because there are these differences, the onng tha seems to coalesce of the opposition is at the proritization of the hostages, not necessarily a bigger play

to pursue peace with the palestinians. that is not translated enough into pressure inside of the parliament because they don't have the numbers relative to if e can hold the far right there. eason iis worrying, alex, he is got to therefore do the bidding of his most extreme ministers in order to maintain power and that is why we see the kind of war in gaza that we see. >> doing the bidding of the most extreme people. i can't imagine. and roads, always a wealth of information and analysis, thank you for your time, my friend. >> thanks, alex. coming up, you probably know about latino voters and evangelical voters. how much do you know about latino evangelical voters? the epublican party thinks they may just win the election for donald trump and we have a special report about how they plan to do just that, coming up next. stay with us. long have you livd here? and how are the restaurants around here? e they good, bad, meh? long have you livd here? (luke) marci, we've gotta go. (marci) i'm sorry. (luk 've got seventeen thousand more parks to visit. [marci screams] (luke) we bring you the best neighborhood info.

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ed gutters. call leaffilter today. a never clean out clogged gutters again. leaffilter's technology keeps debris out of your gutters for good. guaranteed. call 833.leaf.filter today, or visit leaffilter.com. with 62 days until with 62 days l election day, one of the key voting blocs in november's outcome are latino evangelicals, the fastest growing group of evangelicals in the united states. now, hispanic protestants, a group that includes evangelicals, has been typically divided., a recent report from pew research center shows a rightward shift in that group. 49% aligning with the republican party compared to the 45% democrats. a glimpse inside a latino church in california reveals

how republicans are relying on spanish-speaking media to tip those numbers in their favor. this is a special report from msnbc contributor paolo llamas. >> my mouth is filled with your praise. worship the lord. >> reporter: this church on- site sacrament may hold the key to understanding one of the most coeted voting groups in this year's election. >> when you begin every conversation are going to go to the source. >> this is pastor sam well rodriguez. he served as president of the national hispanic christian leadership conference.'s reach extends beyond these rooms. pastor rodriguez has advised president bush, obama, and trump. he has seen firsthand the political leverage latino evangelicals exert. >> latinos are the besgrooming

group of angelicals in this moment, in this country, what are latinos seeing in the ventricles and >> latinos are seeing the opportunity to thrive. >> have you seen the numbers grow in the last five years? >> it has been unbelievable. >> who are they? who are these folks that are suddenly choosing this congregation? >> first and second generation immigrants. >> spanish speakers? >> spanish speakers. >> beyond his maga-church, pastor rodriguez sphere of influence has expended globally, thanks in part to up- and-coming spanish-language media company called voz media. since it was established in 2022, voz media has seminatd conservative spanish news online and on tv . this year they partnered with daystar, national christian television network launched in 1997 by televangelist joni and marcus lamb, but has the potential to reach 90 milon

households across the u.s., central and south america, carrying content from spanish- laguagenfluencers like pastor rodriguez. we traveled to dallas to visit voz media headquarters to see the spanish-language news program they are producing for daystar. >> >> [ speaking spanish ]. >> voz media labels itself as media for conservative latinos. what makes it conservative >> [ speaking spanish ] >> okay. >> the brainchild behind all of this, behind voz media's vision into voz media's partnership with daystar is orlando salazar, a wealthy businessman from texas and a latino evangelical himsf.

salazar is a former vice chair of the republican national hispanic assembly, one of the nation's largest conservative latino organizations and he openly backed trump in 2016. >> welcome to our home, glenn beck studios >> this whole building is owned by glenn beck and tn that is voz media? >> that's right. >> glenn beck. yes, that glenn beck. the former fnews firebrand turned podcast host is a big supporter of voz media's mission. >> hi, sir. >> how are you questioning >> good, how are you? >> lindo is giving us a tour and he said how you house the whole company here. >> it, what he's doing is so important, i think, just to have hispanic community is the future. >> glenn beck, who is a huge personality in conservative

medium, what does he see in voz media? >> one of the first things he did, when i very first met him, he offered his cotet tus. he said orlando, our content is your content. anything you'd like to use that we have and you want to use it in spanish, you are welcome to do it. >> what is interesting is that daystar has typically tried to reach a predominantly white evangelical audience. suddenly they are investing in spanish speaking latinos. why do you think they are doing that now cosmic >> the browning of america. they see a market. they see a market and they have a mission. their mission is to re the world with the gospel of christ. >> is that your mission as well? >> not to present the gospel. we are a secular company. but -- >> that is based, in your own words on judeo-christian values. >> correct. the worldview i believe that we have is one that, as i shared, falls in line with the founding of our country. >> if you believe it, praise like you believe it. >> with the election just around the corner for daystar and voz media hope play an

influential role among latino individuals. with biden out of the race, it remains to be seen whether this crucial rs willmove toward democrats or become part of an enduring republican base. what is the power of the latino evangelical voting bloc restaurant >> the latino evangelical voting bloc will emerge as one of the most critical voting blocs in the erica electorate, bar none. we are not married to republicans or democrats and we never will be. >> msnbc contributor palat ramos joins me to discuss that reporting after t break, stay with us. with wegovy®, i lost 35 pounds. and some lost over 46 pounds. ♪ ♪ and i'm keeping the weight off. wegovy® helps you lose weight and keep it off. i'm reducing my risk. wegovy® is the only fda-approved weight-management medicine

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groups like eva'gelicals for harris and vote common good believe evangelical support for donald trump is declining fast and they placed the blame quarely on trump himself.

>> a lot of people ask us, how did you go out and change the minds of these evangelicals? the truth of it is we don't feel lik have to change their minds. their minds have already started changing. to be blunt, donald trump is like a self- cleaning oven who does all the work for you. >> that is one metaphor. how will evangelicals vote this year and who wins t shar of the latino evangelical vote, which is the fastesowing group of evangelicals in the country? i have just the person to ask. joining me now is msnbc contributor and a host of msnbc's field report , she is the author of the upcoming book "defectors, the rise of the latino far right and what it means for america." don't understand how you are able to do that as well. amazing field reports, that is such a great and essential package to be watching right now as we talk about the latino vote. specifically the latino evangelical vote, who are latino vangelicals culturally and politically? >> that is the question democrats are currently in the middle of asking themselves

because they are seeing this democratic clinician coming back together, coming back home and suddenly they are wondering are latino evangelicals coming with us or are they starting to replicate and align with white evangelicals? it is important to get that? because it has huge, huge long- term political implications. who are latino evangelicals? fastest growroup ofhumans illegals in the country, 16% to 20% of latinos and fell identify as evangelicals. you have scholars like mark mulder that predict, 2030, over 50% of latinos will identify as evangelicals. is so nteresting is you have this growing segment of evangelicals that is so different from white evangelicals, a population that, according to the public religion research institute rwhelmingly believes that immigrants are a fundamental threat to this country. coming back to your question, wh are they? as the pastor said they are first and second generation immigrants, spanish speakers. so many of them are coming from latin america holding these evangelical beliefs, so many

others are caththat are converting to evangelicalism. then you have the children of these immigrant parents, these americanized children that are following in their parents footsteps but, overall,t is interesting is they find belonging in these churches. suddenly, somewhere along the way, they are now becoming politicized. that is where the rightward shift is happening. >> i'm so fascinated by this systematic long-term investment in the right-wing and conservative donors make part of the country that are may be overlooked by emocra. that seems to be what is happening right here with the essential group of people. >> that is the glenn beck moment you see on the screen. that was so ineresting. you see glenn beck and the metaphors that orlando salazar says, he is facing the browning of america. the pattern that is happening in the backdrop is the way i see the conservative trifecta

that has one goal, how do you reach latinos? you have the christian evangelical movement that understand finally, in order to survive, you need latinos. why? the population of white evangelicals is declining. the second element is you have republicans also understanding that if you want to the white hose, you need a significant share of the latino vote. then you have folks like glenn beck and orlando salazar, media, powerful media people that also are trying to tap into the spanish-language audience and there's also this interesting debate happening within republicans that they understand that latinos consume content in spanish are more likely to vote for democrats. so, they are targeting, they are targeting and trying to change the system. they are not doing anything different, just eplicating what christian television media has been doing since the 70s, 80s, 90s during the reagan era, which is injecting the news and the politics into this religious programming, just in spanish. >> they built the system in the late 70s and 80s for white people and now they are using