sends a message to encourage entrepreneurs to take that chance and start a new business. and she also is proposing really breaking down barriers to government contracting, make sure it is not just controlled by the big guys and that somebody started a new business can also bid and providing a deal and all types of things that we need for the military point >> before we came on i was talking a little bit about the approval ratings for president joe biden and the fact that to my mind, his personal approval rating didn't quite sync up with the kind of macro economic. >> good evening, my friend. i got to say, first, there is a lot of serious enough to talk about. there are some not so serious and i mean in particular, jd vance and donald trump stuff to talk about and then there is the uniquely american horror that we have to talk about all too often on newscasts like this one and when you are just ending. too much. >> bad stuff point >> that stuff. thank you.

nine more. the suspect, a 1-old boy, is currently in police custodych and because this is a uniquely american problem, it quickly became part of the american presidential campaign. at a rally in new hampshire today, kamala harris broke from her prepared remarks to address what happened in georgia >> this is outrageous that every day in our country in the united states of america that parents have to send their children to school about whether or not their child will come home alive. i'm going off script right now. but our kids should be sitting in a classroom where they should be fulfilling their god given potential and some part of their big, beautiful brain is concerned about a shooter sting through the door of the classroom. it does not have to be this way. it does not have to be this way.

>> compare that to what happened earlier this year when donald trump was forced to respond to a high school shooting in perry, iowa, while he was campaigning inwh the state. >> it's a very terrible thing that happened, and just horrible to see that happening. that's just horrible. sog. surprising to see it here. but we have to get over it. we have to move forward. >> we'll have to get over it. today on his social media site trump posted his condolences for the victims of the georgia school shooting calling the assailantin a sick and deranged monster but making absolutely no mention of america's epidemic of gun violence that keeps claiming more children's lives over and over and over again. so the contrast bween the two candidates in this race is quite clear.e now, the reason vice president harris was in new hampshire today was to unveil a new plan

in her economic agenda, tax credits for small businesses paid for in part by tax increases on the wealthiest americans.ea harris used that opportunity to once again draw contrast with her d opponent. >> he plans to give billionaires massive tax cuts and to cut corporate taxes b ove a trillion dollars even as they pull in record profits. his plans will add more than$5 trillion to the national debt, and that is on top of the $2 trillion tax cut he gave them when he was president and when he exploded the deficit. we know how to count. we know how to count. >> as harris made her case in the granite state, her running mate, governor tim walz, was campaigning in pennsylvania, which has quickly become t must-win state of this election. at a campaign stop in lancaster, walz popped into a local grocery

store where he and his daughter met with business owners and bought aow couple of seasonal treats. now, remember only two weeks ago governor walz's opponent, senator j.d. vance went viral for hist extra cringy and sremy awkward stop at a local donut shop in georgia where he appeared psychologically incapable of deciding which donuts he wanted. during his campaign stop today, governor walz made note of all that. >> we're a big fan of pumpkin. >> big fan of pumpkin. i think that's what we're going to do. >> i think get that one and that one maybe. >> i could balance it out to have a nutritional diet. i said look at me i have no problem picking out donuts. >> no problem picking out donuts

or whoopee pies for that matter. the trump-vance team spent the dayam preaching to the choir. today j.d. vance spoke at an event for turning point usa which supports donald trump. trump, meanwhile, is sitting for a town hall this evening on his preferred network, fox news. and even though trump speaks almost exclusively to friendly outlets, he has broadened his horizons this election cycle. "the new york times" reports this week on trump's new strategy to court what is being called the manoverse, a constellation of youtu verse, prank centers, and streamteres with massive online followings. the target here is target young men and exploit and deepen the divide between trumpep supporte and harris supporters. and these streamers in the manovee, all of them white men have hosted trump on their channels for what might technically be called interviews but reallyle defy any sort of

journalistic coordination. >> i would just do cocaine. >> that's down and dirty, right? >> and this is -- yeah. >> cocaine a stronger up? >> yeah, yeah. >> you're way up with cocaine more than anything else you can think of. >> cocaine can turn you into a damn owl, you know what i'm saying, homey? you'll be out on your own porch. you'll be yourwn street lamp. >> with hard-hitting conversations like that who really needs journalism? trump will have to take questions from actual reporters next week when he and predent harris face off for the first time in a televised debate. and just a few hours ago nbc news released the rules for that debate. there will be no live audience. candidates will get 2 minutes for each answer, 2 minutes for rebuttals, and one minute for additional follow-ups. and usually, when one candidate speaking, the other

candidate's microphone will be muted. joining me now is jonathan martin, senior political columnist. thank you for being here. >> this is not muted. this isot live. >> thank golly for that. do you think it matters? i know the harris campaign was reluctant to agree to this debate until they resolve this issue on whether donald trump would be heard presumably talking over her or talking during her answers. at least his mic will not be live. do you thinkno that matters froa political standpoint? >> it's hard to judge now, alex, because we don't know what we're missing, right? it's kind of like trying to figure out if trump had been on a hotd mic and said something outlandish or offensive, now we're not going to know, which is precisely why the harris campaign was determined t try to keep the mics hot, because of course their strategy involves donald trump saying outlandish

things and holding that up to the american voter. it's interesting the contrast. the bidener folks in june didn' want the mic to be hot and didn't want a live audience either because they didn't want the trump show to overwhelm the debate and didn't want biden to take the debate, frankly, and get into the back and forth which they t still famously did over their golf game. who can forget that. the harris campaign didn't take the debate. >> the response has been let's move on effectively. i do think your point, though, aboutin the outlandishness of t trump brand being either a liability or asset, here we see one maybe we're in a debate context it's a liability, but you hear the interviews he's doing in the so-called manoverse where he's talking to young men about coke and how high you get

when you do cocaine, and that seems like he wants it to be part of his brand message. it doesn't seem like he's being lured into a unsuspecting call with a youtuber. first of all this doesn't exist in this election cycle? >> at least i'm not been familiar with. obviously podcasts around the previous cycle. i don't know if you had the extent of the audience a lot of the podcasts had. what it tells us about trump ityc 145th example how trump breaks the mold for most candidates for president, alex. typically candidates for president want to do two things. they want to persuade voters and mobilize voters, persuasion and mobilization. trump has never been interested in persuasion. it's an all mobilization strategy. he's not trying to convince somebody wavering or skeptical, he's trying to find more adherence who might not vote at

all. also look at what he rolls out after the democratic convention. it's not a centrist republican. it's tulsi gabbard and rfk jr. >> right. >> because the strategy is deepen and find folks deeper instead of broadening. he wants to find the person who's not going to vote at all or vote for rfk that could vote for him. he's not looking for a voter who was for harris or biden. >> reporting says i think it's like a third of the young men in thisth adherence of the man overse, residence who say they plan to vote for trump did not vote in 2020. these are guys animated by sports talk and sneaker talk and notd political talk, and trump has kind of opened up a portal in the universe for them to be part of their manoverse.

at the same time it's a big assumption they're actually to get out there and vote. that's precisely the risk. these are not 60-year-old folks who voted in every primary and general election as good citizens for the last 30 plus years. these are kids who maybe if they have one too many bog hits are not going to show up and pull the lever for anybody on election dayr because they're t going to get off the couch. i think that's your real risk when you bank your campaign on mobilization and don't do any real persuasion. don'forget nikki haley was winning voters months after she dropped out of the race in a republican primary. a lot of them are traditional kind of bushy republicans who have not gotten the touch from trump, who are still out there trying to figure out what they do. harris, trump, or none of the above. that to me is really interesting. >> let me just say for the

record i don't think the kids do pong hits anymore. >> i wouldn't know. >> we'll save that for another discussion off-line. >> google if kids do bong hits. >> i don't think the harris campaign is intending to have a strategy as they did the reproductive bus tour. i don't think reproductive should be a gendered issue, but the fact of the matter it is politics. abortion actually brings voters out. if you are pursuing even the gendered manoverse strategy of trump, perhaps more directed at women strategy of harris on the abortion question, who do you think -- like which hand would you rather have? >> certainly ifu you look at t history of american politics since theob decision of 2022, clearly you would have to

say the kamala harris strategy, but i wouldn't recommend that either. i don't think she's pursuing just a gender strategy, but i don't think it would be wise if she was to do that. obviously between those two the more likelyy voter to come out to your point earlier would be the woman responding to theie issue of abortion rights. >> i do have to ask as we talk about the study and contrast here, it's not just the ordering of donuts and j.d. vance's seeming incapability of picking between cinnamonty rolls, i thi glazed, those with sprinkle, and tim walz just obvious comfort ordering whoopee wipes and -- >> all of the above, yeah. >> all of the above. when we talk about the emissary to the white working class, tim walz is camped out in pennsylvania. kamala harris, the harris campaign announced she will be in pittsburgh until the debate. they are really trying to plant a fla there. and i just wonder whether you think democrats in this new ticket have kind of a better

shot at that group of voters that are a huge part of -- >> oh, i still think it's going to be difficult. i think it transcends the t nominees of the party. i think there are broader trends on educatione polarization in thisca country that are moving working class voters to the gop across racial lines, and it's, frankly, the biggest challenge that kamala harris faces. traditionally democrats in the party are the working class, and that is sort of diminished, you know, in recent cycles. and i think the biggest challenge she faces, nevada, arizona, north carolina, georgia, pennsylvania, you name it. working class n voters especial working class men, white, black, hispanic, can she mitigate her losses among that group? that's going to be i think a huge driver as to whether or not she can get to 270, alex. and that's why she's in new hampshire talkingwh about a new economic agenda. j-mark, the man who knows

politics so, so well even if he does not know that much about thc delivery systems -- >> not in the 21st century at least. >> good clarification. thank you fortu your time tonight, my friend. >> thanks, alex. we have a lot to get to this evening including eye popping new allegations from the justice department about russian attempts to interfere in the 2024 election. that is next. o interfere in the 2024 election. that is next

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today the justice department revealed what it are alleges are two new misinformation campaigns run by the russian government with the goal of influencing the 2024 presidential election. one of those campaigns allegedly used social media to push elaborately faked dupes of websites like "the washington post" and fox news to trick western readers and disguise

russian misinformation. the other campaign allegedly laundered nearly $10 million into the united states to pay unwitting american political influencers to make nearly2,00 videos. apparently the influencers believed they were making videos for an american company based in tennessee, but the client actually paying for all of this was allegedly the russian state run media company rt. luckily for us the kremlin was good enough to write down its goal here in actual black and white. >> an internal planning document created by the kremlin states that as a goal of the campaign is securing russia's preferred outcome in the election. >> i wonder what that outcome could be? joining me now congressman jim hines of connecticut. this is an extraordinaryy,

and one of the things that really stuck out to me is that the conservative influencers rt wanted to hire, they were all conservatives. benny johnson, tim pool, david ruben, matt christiansen. what point are you drawing here from the fact russia was trying recruit influencers and the fact they were all conservatives? >> i'm not surprised for two reasons. and i don't know conservative is the right word. i think liz cheney and ronald reagan who were pretty clear on russia. this is a much more radical thing. i would call it maga. maga following, of course, their cult leader's instructions, an example love vladimir putin. he's not checked in any way, not balanced in any way, and they love that the way donald trump

did when he was president. that's point one. and point two, the other reason i'm not surprised is because if you look at the left and right today you can look at the left and say, gosh, i don't agree with their position on gaza, i don't agree with their position on the green new deal, i don't agree with their position on single payer health care, if that's the way you think. but those are policy decisions. on the far-right, of course, you have january 6th, the attack on the capitol. you have election denialism. you have all of the things that the russians hope to grow in our society, which is chaos. page 3 of the indictment you will see that the objective is there in black and white. of course it's to re-elect donald trump, but chaos is in the service of vladimir putin telling the world that democracy simply doesn't work. >> you know, in all of this, the influencers themselves are saying they had no idea russian money was behind this. the tennessee-based company that cut the checks, effectively, is saying we had no idea it was russian money that was behind

this. but the indictment, you know, curiously includes some detail like the founder of this tennessee-based company searching in google what time is it in moscow, and saying things like "so we're billing the russians from the corporate, right?" i mean that to me sounds like they understood there was some russian a to th. are you buying the pleas of ignorance? >> no, i actually read -- if you read the statement by tenant they're like nothing to see her, lots of cya, wasn't my fault, we didn't know. look, we'll find out over time. what worries me, alex, this is not an isolated example. as a ranking member of the intelligence committee i get fairly frequent briefings on the russian efforts. this will not wehe last story. there are other concerns i should say -- not to reveal anything out there -- and as a

result i think two things need to happen. maybe they didn't know what was going on, but banks research their client. they need to make sure they're not acting on the part of the kremlin. and second i would say this to all my fellow americans in a very polarized time if you are looking at something, oh, my goodness, look at zelenskyy's wife has a yaht in the mediterranean, you know, the greeks understood this, show a little skepticism. if you show no skepticism, if you just suck that stuff up because it confirms your political beliefs, we're going to get the democracy we deserve, and it won't be a democracy. >> i do wonder there are also people that are effectively creating kremlin propaganda on their own. you know, the kremlin's aware of what tucker carlson was doing in russian grocery stores, which was basically cutting a video for vladimir putin. and that's not because tucker carlson was necessarily on the

kremlin payroll, it's just that's where tucker carlson's politics is right now. you have a party coalesced around autocrats and dictators, and i wonder what the republican reactions has been that the party -- to use the phrase useful idiots, they are being manipulated either wittingly or unwittingly to be puppets of the russian dictator. >> yeah, i mean that's a whole othericalitygory of thing. we've been talking about people being paid by the russians to assert the interest of the russians. you are right and i sort of alluded to this before. elements of the right wing, certainly elements of maga just can't get enough russia. i think that has to do with the national authoritarian tennessee -- j.d. vance who says we should not send anymore more aid to ukraine, these are policy opinions protected by the first amendment, so it's a very different thing. but just because they're protected by the first amendment

doesn't mean american voters should think about who tucker carlson has supported, should think about the opinions of j.d. vance and whether they're consistent with generations of conservative thinking in this country that said the united states has a special role to play in standing up for democracy and against dictators. >> you know, we've talked mostly about russia and conservatives, but the reality is and "the new york times" has done extensive reporting on this, china and iran are also engaged in american politics, and you suggested there'd be more to come. you get briefings on this. i mean how concerned are you broadly about the integrity of our elections at this point given the opportunities for chicanery atbest, full on campaigns decide to destabilize the leading democracy in the globe? >> so i have very few worries about the integrity of the systems, right? we have a very fragmented electoral machine in this country.

there's not one big computer that tallies all the votes. it's done by towns and counties. i have very few doubts. i have almost no doubt the integrity of the actual mechanics -- by the way, voter fraud is also a vanishingly small phenomenon. you can count on the couple of hands the number of people who go in and vote illegally despite the fact republicans are going to spend a whole bunch of time next week apparently try to create another law to make what is already illegal even more illegal. now, what i do worry about is what i've been talking about. we're an open society, we're an open media society. people have first amendment rights. that means it's really pretty easy for bad folks abroad who don't have first amendment rights to manipulate individual voters. that's where the danger lies. you just saw a great example the federal government all over a huge problem, but at the end of the day responsibility for being good, critical participants in a democracy lies with the citizens of that democracy.

it's my job to do oversight of the fbi and cia and i'm to keep doing that. but i promise you, alex, if individual citizens can't be critical thinkers, can't be skeptical about the immense about of b.s. that circulates online, we're goingo lose our democracy. >> be skeptical says congressman jim himes from the great state of connecticut. >> thank you, alex. coming up we have an exclusive look at the fastest growing group of evangelicals, latino evangelicals and how one media company is bringing them into the republican fold. but first, what is really actually behind benjamin netanyahu's defiance in negotiating a cease-fire deal? i'll ask former obama deputy natial security advisor ben rhodes right after the break. ak clogged gutters can cause big problems fast. until now. call 833-leaffilter today for your free gutter inspection. i've had terrible flooding problems on my porch.

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and now his attention is spent elsewhere. but i'm thinking of her the whole time. that's so much worse. why is that thing in bed with you? this is where it gets the best signal from the cell tower! i've tried everywhere eln the house! there's always a new excuse. well if we got xfinity you wouldn't have to mess around with the connection. therapy's tough, huh? -mmm. it's like a lot about me. [laughs] a home router should never be a home wrecker. oo this is a good book title. today mass protests continued in israel five days after its military discovered the bodies of six hostages who were captured by hamas on october 7th. hundreds of thousands of israelis have taken to the streets demanding that prime minister nhu secur a cease-fire deal and free the remaining hostages. but those efforts have stalled in recent days, and many publicly attribute that to a series of 11th hour demands by

netanyahu himself. the israeli newspaper published an editorial about the loss of the hostages last weekend reading it was hamas terrorists who pulled the trigger, but it was netanyahu who sealed their fate. another israeli paper published documents outlining netanyahu's changing demands, which reportedly prevented a deal back in july, one that would have likely saved at least three of the six hostages who were later found dead in gaza last week. netaah has denied that reporting along with accusations that he is trying to perpetiate the war in gaza, which so far has killed over 40,000 people according to the palestinian ministry of health. joining me now is ben rohdes, of course co-host of "pod save the world." thank you for being here and i know you guys have been talking about this on your excellent

podcast. whether this is an unvarnished attempt by netanyahu to basically run out the clock until november because i suppose in his hopes trump wins and any potential deal would require far less concessions on the part of netanyahu. >> yeah, there's not a lot of mystery on this, alex. and there's a lot of public discussion in israel in the media and on the streets. it's been clear for a long time netanyahu's political survival is tie today the perpetuation of the war. and he's consistently moved the goal posts in these cease-fire negotiations. prime minister netanyahu himself could never embrace. and every report we've gotten since then that, yes, obviously

yayah simwar, he has the most demands but netanyahu is introducing all kinds of new things he knows is going to stall the talks about israel control over border crossings into gaza, about the lack of movement for people of gaza to return to their homes. again, he seems to want to kind of run out this clock, and we also note that's very much in line with what donald trump wants. he doesn't want there to be the appearance of any kind of progress in gaza. he likes the fact there's chaos out there. so sometimes the most obvious answer is what we're looking at, and that's why hundreds of thousands of israelis aren e streets. >> i do marvel, ben, at the sort of loosy with the football nature of all of this. like, over and over again the u.s. keeps kicking -- and pardon the crudeness of this metaphor -- the u.s. keeps kicking and netanyahu keeps moving the ball at this stage.

but a senior american official acknowledged that previous plans had also been called final but were then revised. i mean, how should the administration be talking about what was happening right now in terms of these negotiations? >> first of all, there's nothing surprising. back when i was in the white house, netanyahu did this all the time. whenever we had the negotiation around palestinian issues, israel negotiators would have hours, dozens of hours hammer out agreements and netanyahu would come in and just not abide by. and the talks would collapse and his approach to every negotiation with the palestinians involving this issue during his entire career in politics, and i think what's frustrating to us about the administration is, number one, they don't call this out. on background we see senior administration officials kind of complaining, but you don't hear joe biden and tony blinken coming out and saying that bibi

netanyahu is the biggest obstacle. they want to prioritizeir loved ones over netanyahu's political survival, so they could be calling this out. and one more other thing, lo and behold some air crossings opened up temporary. when joe biden restricted one weapons shipment back in the spring, they adjusted their plan for their invasion of rafah, but that's about it. we've not seen the u.s. use the leverage that it has, overwhelming leverage, because we are the lifeline that supports not just the diplomatic shield but also their cacity to continue this military operation. they continue to do this approach where we're going to hug bibi in public and we'll criticize him in private, but that's gotten us very little

progress if at all in the last 11 months. >> i do have to ask, though, you make the point the israel public has disavowed netanyahu in a big, obvious way. and yet opposition to netanyahu has not coalesced. it's a combination of centrist, left wing arab parties, and yet there hasn't been the sort of convening of power that could actually threaten netanyahu's stranglehold here. and i wonder what the sort of like catalytic moment has to be for that. >> yeah, we should also add, alex, some of his own senior administration officials from the minister of defense to some people in the idf, they've reportedly disagreed with him on some of the demands he's introduced in these cease-fire talks. it's people in the streets and the hostage families and people in his own security apparatus. his coalition has got a small minority in the israeli parliament and it relies on

theport of r' rht political parties. they people essentially veto everything he does. his claim is clear i need to hold the far right toorgtd and keep my opposition divided, and that's kind of been his play book for a long time in terms of ensuring this political survival. because there are these differences, the one thing that seems to coalesce the opposition is the prioritization of the hostages, not necessarily the bigger play to pursue peace to the palestinians. that has not translated enough into pressure because they just don't have the numbers relative to if he can hold the far-right together. but the reason that's worrying, alex, he's got to therefore do the bidding of his most extreme ministers in order to maintain power, and that's why see the kind of war in gaza that we see. >> doing the bidding of the most extreme people in your party for congress, i can't imagine. ben rhodes, always a wealth of information and analysis. thank you for your time, my friend. >> thanks, alex. coming up, you probably know

about latino voters and evangelical voters, but how much do you know about latino evangelical voters? the republican party thinks they may just win the election for donald trump, and we have a special report about how they plan to do just that coming up next. stay with us. stay with us. atoming up next stay with us

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with 62 days until election day, one of the key voting blocks in november's outcome are

latino evangelicals, the fastest growing group of evangelicals in the united states. now, hispanic protestants, a group that includes evangelicals, have been historically divided, but a recent report from pew research center shows a right shift in that group. 49% aligning with the republican party compared to the 45% who identify as democrats. and the glimpse inside a latino mega church in california reveals how republicans are relying on spanish speaking media to tip those numbers in their favor. this is a special report from msnbc contributor paola ramos. >> my mouth is filled with your praise and with your glory all the day. worship the lord in the superintender of his holiness. >> reporter: this district outside sacramento may hold the key to understanding the most coveted groups in this year's election. this is pastor samuel rodriguez.

originally from puerto rico, he now serves as president of the national hispanic christian leadership conference, and his reach extends beyond these rooms. pastor rodriguez has advised president bush, obama, and trump. and he's seen first-hand the political leverage latino evangelicals now exert. >> latinos are the fastest group of growing evangelicals in this moment, in this country. what are they seeing right now? >> they are seeing thep opportunity to thrive. >> have you seen the numbers grow? >> it has been unbelievable. >> and who are they, though? i mean who are these folks that are suddenly choosing this -- >> first and second generation immigrants. >> spanish speakers? >> spanish speakers, yeah. >> reporter: beyond his mega church, pastor rodriguez's sphere of influence has expanded globally thanks in part to up-and-coming a spanish media companied called vos, media, an

entity looking to tap into this new conservative audience. since it was established in 2022, vos media has dissiminated conservative spanish news online and on tv. this year they partnered with daystar, a national christian television network launched in 1997 by a tevangalist which has the potential to reach millions across america carrying influencers like pastor rodriguez. so we traveled to dallas to visit vos media headquarters and see the spanish news program they're producing for daystar. >> reporter: vos in many ways

labels itself as media for conservative latinos. what makes it conservative? the brainchild behind all of this, behind vos media's vision and vos media's partnership with daystar is orlando salazar, a wealthy businessman from texas and an evangelical himself. he's the vice chair of one of nation's largest conservative latino organizations, and he openly backed trump in 2016. >> welcome to our home. glenbeck studios. >> so this whole is owned by glenbeck. >> reporter: glenbeck, yes, that glenbeck. turns out the former fox news fire brand is a big supporter in

the vos media's mission. orlando is giving us a tour of vos media and he said how you essentially housed the whole company here. >> oh, i mean what he's doing is so important i think just to have the hispanic community is the future. >> reporter: glenbeck, who obviously is huge personality in conservative media, what potential does he see in vos media? >> well, one of the first things he did when i very, very first met him is he offered his content to us. he said orlando our consent is your content. anything we use it we have, and you want to use it in spanish, you can do it. >> what's interesting daystar has typically tried to reach an evangelical audience and suddenly they're investing in spanish speaking latinos. why do you think they're doing that now? >> they see a market and they have a mission. their mission is to reach the

world with the gospel of christ. >> is that your mission as well? >> not to present the gospel. we're a secular company. >> that is based in your own words on judio christian values. >> if you believe it praise like you believe it. >> reporter: with the election just around the corner daystar and vos media are poised to play an influential role among latino evangelicals. with biden out of the race, it remains to be seen whether this crucial block of voters will move back towards democrats or become part of an enduring republican base. what is the power of the latino evangelical voting block. how do you describe that? >> the latino evangelical voting block will emerge as one of the most crucial bar none. we're not married to republicans and democrats, and we never will be. >> msnbc contributor paola ramos

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groups like evangelicals for harris and vote common good believe that evangelical support for donald trump is declining fast, and they place the blame squarely on trump himself. >> you know, a lot of people ask us how you do go out and change the minds of these evangelicals, and the truth of the matter is we don't feel like we have to change their minds. their minds have already started changing. to be blunt donald trump is like a self-cleaning oven. he does all the work for you. >> that's one metaphor for you. how will evangelicals vote this year, and who wins the largest fair of the evangelical vote? well, i have just the person ask. joining me now is msnbc contributor and host of msnbc field report, the great paola ramos also author of "defectors,

latinos, the rise of the far right and what it means for america." first of all, congratulations on that. i don't know how you're able to do that as well. amazing field reports. that's such a great and essential package to be watching right now as we talk about the latino vote but specifically the latino avangelical vote. who are latino evangelicals currently? >> i think that's the question democrats are asking themselves. they're seeing this coalition coming back home, and suddenly they're wondering are latino evangelicals coming with us, or are they starting to really replicate in the line with white ejan gelicals. it's really important to get that question right because it has huge, huge long-term implications. fastest growing group of evangelicals in the country. about 60% identify as latino evangelical. >> that's a huge segment. >> it's getting even bigger. you have scholars who predicts

come 2030 over 60% of latinos will identify as evangelicals. a population that according to the public religion research institute overwhelmingly believes immigrants are a fundamental threat to this country. so going back to your question, who are they? as the pastor said they're first and second generation immigrants, they're spanish speakers. so many of them are latinos coming from latin america holding these evangelical beliefs and so many of them are catholics and you have the children of these americanized parents following in their parents footsteps. they find belonging in these churches and suddenly somewhere along the way they're now becoming politicized and that's where this rightward shift is happening. >> i'm so fascinated by the shift donors make in parts of the country sort of overlooked by democrats.

that seems to be happening right here with this essential group of people. >> that's the glen beck moment you see on the screen. that was so interesting, and suddenly you see glenbeck and the metaphor he's literally facing the branding of america. i think the pattern happening in the backdrop is i see it as a conservative trifecta that has one goal, which is how do we you have the christian movement that understands you need latinas because the right population and declining and the second element understand that if you want to win the white house you need a significant share of the vote. and you have glenback and salazar, powerful folks trying to tap into the spanish language latina audience, and there's also this interesting debate happening within republicans that they understand latinas consume content and news in spanish are more likely to vote

for democrats and so they're targeting and targeting and trying to change the system, and at the end of the day they're not doing anything different. they're sort of replicating what christian television media has been doing since the '70s, '80s, during the reagan era and injecting this politics into the news just in spanish. >> they built this system in the late '70s and '80s for white people. and now they're using it for latino evanalists. paola ramos, msnbc contributor and author of the upcoming book "defectors, the rise of the latino right." that comes out on september 24th. thank you for your time. that is our show for tonight. and "way too early" with jonathan lemire is coming up next. you know, i'll speak about