[ moment of silence ] [ playing taps ] >> and my grandfather, richard j. o'connor, we will always love and miss you. >> okay. again, that moment of silence marking the fall of the south tower 23 years ago. that was the fourth moment of silence this morning. we expect two more. i do want to go to our reporters who are on site as they continue reading the names of the victims of that horrific day. rehema, tell us about today's commemorations and the events unfolding as we're watching some

of this live right now. >> reporter: absolutely. ana, what you're hearing is it will be almost 3,000 names that will be read this morning and for as long as it takes, sometimes it goes into the early afternoon. it is of those people who died here on 9/11, not only those who died here but also six people who were killed when the world trade towers were attacked in 1993. in addition for the four moments of silence we have had here, there will be a moment of silence as you point out for when there was the attack on the pentagon and another one for when the plane, flight 93, plowed into the field in shanksville, pennsylvania. and behind me what you see behind vaughan and i, that is what's called the one world observatory. it is in the footprint of where the world trade towers stood. as one woman said to me as she was taking her children in a couple years ago for a visit, to tour, and to learn about what happened here, she said that for

her it's a symbol of power, strength and resilience. this is also a moment of remembrance and reflection and emotional tributes that have become some of the tradition of what happens here every year as it's been now 23 years. those names being read and what we are going to hear besides the voices of some children who never got to meet their parents or their grandparents, it will be the voices of people who lost ones that they loved. and sometimes those voices break with emotion and tears flow because for many people, ana, this moment is as raw as it was 23 years ago. it's a moment we've said that we will never forget. this is the time to remember. >> and, again, a reminder almost 3,000 lives were lost on that day 23 years ago. we are anticipating another moment of silence in about a minute from now marking the time that the plane flight 93 crashed

in a field in shanksville, pennsylvania. rehema, that was a moment where people on board took action to try to stop those terrorists. it could have been even more -- even more tragic than it was that day. >> reporter: indeed. and those folks are remembered as the remembrance goes out for every single one of the first responders, the firefighters, some of them who lost their lives over 300 who went into the flames when all the folks were running out. literally running for their lives. those first responders went in to do their job. and they're being remembered. there are hundreds of firefighters, police officers, paramedics who have joined thousands of others and family members who are here today to recall what happened and why it's so important for us to remember this. this is not -- >> rehema, i'm going to interrupt you to just pause for this moment of silence.

[ bell ringing ] [ moment of silence ] >> wilder alfredo gomez. >> janine nicole gonzalez. >> now they continue to read the names of the victims of 9/11. i do want to turn to vaughan because as we mentioned this was a moment of bipartisanship with both of this year's presidential candidates on site as well as president biden and trump's running mate j.d. vance, all participating in a memorial

event or commemoration event today. vaughan, former president trump and vice president harris attending this just hours after their first debate. what more do we have on their movements? >> reporter: right, ana, moments like this have only exceedingly become more rare over the years and yet it's this moment on the 23rd anniversary where you see just mere hours after vice president harris and former president trump squared off on a debate stage two hours from here in philadelphia, they are here within feet of each other. there was a moment in which you saw former new york mayor michael bloomberg get the attention of vice president harris and at that point she turned towards the former president trump, the republican nominee, donald trump, and the two briefly exchanged words and hand shakes. we're told that president biden and donald trump also exchanged words, too, from here in new york both donald trump, joe biden and kamala harris will be going to shanksville, pennsylvania, for a continuation of the ceremony that we're watching take place right now.

at that point vice president harris and joe biden will also then go and take part in a ceremony at the pentagon. of course, just outside of washington, d.c. this is a moment here when we talk about these 23 years, september 11, 2001 cast a long shadow in terms of the u.s. role and engagement in the world. of course, you heard in that debate last night a back and forth over the afghanistan withdrawal in 2021, kamala harris in part placing blame on the negotiations dating back to the trump administration when more than 5,000 taliban prisoners were released. of course, though, you heard donald trump say that ultimately the responsibility was beared on the biden/harris administration, but then you also heard conversations about the existence of soldiers in combat zones, kamala harris suggesting that there were no more troops in active combat zones, which is not the case. just last month there were ten soldiers in syria and iraq who

were injured, earlier this year three u.s. service members were killed in jordan, but you also heard a conversation about ukraine and the extent to which the u.s. through financial -- through financial but also through personnel would provide support to ukraine in the region. for 23 years ever since the attack here in new york there has been serious conversations about what role the u.s. military should have overseas and that stems from that morning there in that early september. >> vaughn hillyard and rehema ellis, thank you. of course, these events continue throughout the morning and other memorial commemoration events later today as well. we will continue to follow. we are awaiting another moment of silence around 10:28 this morning. that will mark the fall of the north tower and we will be on top of that here as well. let's turn to the other big news this morning. the ripples from the highly anticipated debate between kamala harris and donald trump. today the two campaigns are trying to feel out the impact.

voters saw a heated face-off last night. vice president harris tried to balance broad strokes of her agenda with pointed attacks on trump's policies, his personality and his presidency. former president trump lobbed his usual attack lines about inflation and immigration, framing the biden administration and harris' role in it as weak. but he also refused to answer point-blank questions on major issues and he doubled down on his lies about the 2020 election. the vice president pounced on that last point in one of perhaps the debate's most contentious moments. >> donald trump was fired by 81 million people so let's be clear about that and clearly he is having a very difficult time processing that. and i'm going to tell you that i have traveled the world as vice president of the united states and world leaders are laughing at donald trump. i have talked with military leaders, some of whom worked

with you, and they say you are a disgrace. >> nbc's monica alba and dasha burns have the latest from the two campaigns. also joining us msnbc host and former rnc chair michael steele and senior political correspondent for the hill amy barnes. what's the feeling inside the harris camp after the debate? >> reporter: they are feeling pretty good this morning. they were already in a pretty jubilant and optimistic mode once the debate had wrapped and during they felt like the vice president really did employ the strategy and the tactics that she had spent an extensive amount of time preparing for. you saw it on display in that clip that you just showed there in terms of her attempts to really bait the former president trump when it came to things that she felt like he would get defensive about and respond on and perhaps put him on the back foot. they feel like she was able to do that over and over again while still illuminating some of

her own policy plans and proposals, though she certainly sidestepped a couple of questions and didn't go into detail as much, but voters going into this had said they wanted to learn more about her and it seems like that is something that was a direct take away when you talk to the harris team and then it was moments after that whole thing wrapped up that taylor swift decided to announce her mega celebrity endorsement and that sort of put them over the top in terms of their mood, in terms of how great they were feeling about what they call a decisive victory. now, remember that the her ris team all along has tried to say that they are the underdogs, there's still a lot of ground to make up for here, the race sin credibly tight which is what the polls show. they're trying to measure expectations but they're coming away from it in terms of one adviser i spoke with this morning saying this is the exact kind of night we were looking for. this is the momentum now for the next sprint for these next eight weeks or so to the election and they're also now really trying

to argue they feel they were successful taking a page out of donald trump's playbook in terms of some of the trolling that we saw on stage last night and that's why they're now saying they're even open to a potential next debate. we will see if that happens, ana. >> dasha, trump made that call into fox this morning, he made the unconventional choice to join the spin room after the debate last night. how is his team feeling about the debate this morning? >> reporter: let's walk through some of the facts of the aftermath here. as you mentioned, the former president trump went into the spin room when, you know, the conventional wisdom is that winners don't spin. he ended up in the spin room. he has now said he doesn't think that a second debate is necessary when his team had previously said, including right after the debate some of his advisers in the spin room saying that the former president trump has committed and is happy to debate again with the vice president. and his team is out on the airwaves today largely bashing

the moderators, criticizing the network that hosted the debate and criticizing harris not talking so much about their candidate's performance. now, some of the republican operatives that i've been talking to have given some mixed reviews, some say, look, did he no harm, others saying he really did take the bait from harris and they're frustrated by that. i want to read you what one republican operative told me. he said, economic start was fine, abortion was a disaster, then she baited him with the rallies comment and he hasn't been off the ropes since. it's like his kryptonite. he also said that she made age an issue without even saying it, that trump sat back and let joe biden sound old and incoherent in that first debate, now she's sitting back letting trump sound old, angry and rambling. again, that's from a republican operative. so the trump campaign i think, you know, from behind the scenes wishes that he had spent more time on answers like immigration

where he could have sort of criticized harris, could have touted his administration's victories, instead he went into the unfounded claims about haitians eating cats and dogs, sort of every moment where he could have touted his accomplishments, could have criticized harris and the biden administration, he tended to go a little bit off the rails, not exactly what the campaign was hoping he would accomplish last night. >> all right. dasha burns, monica alba, ladies, thanks for the reporting. michael, trump is today saying this was his best debate ever. is that the reaction you're hearing from republicans? >> no. no. and that operative that dasha was talking about, no, that's mild compared to what i've been hearing from folks and the reaction. they are -- they're stunned by this and they're stung by it.

this was one of the worst debate spankings, political spankings that the nation has gotten to see in a long time and donald trump, yeah, he's going to come on -- he is a spin guy, that's what he does, he spins lies and webs -- you know, a lot of bs out there to get you to believe something. he figures if i say it and i say it loud and i say it enough and i say it on fox, then it's real. the only thing it needs to be real for, the only people it needs to be real for are his people, his base, his maga. he doesn't want them to be shaken and shook by what they saw. and so that's going to feed that -- remember, his campaign has been trying to expand the electorate for donald trump. donald trump has told the electorate i don't need your vote. i've got what i need. which is maga. so, yeah, he's going to come out and he's going to say what he's got to say. what harris did last night was what i had hoped she would do and that was find that very

sweet line between being prosecutorial, right, which she did on a number of occasions, but most importantly presidential. she had to show people that they could trust her to be president. she had to sound like she was a president. she could be president. in talking about foreign policy, in talking about the economy. the most especially to the reporting we just heard, talk about the future and to really talk about it in a way which americans, particularly those on the fence, those who may still think that things were better under donald trump, to see themselves in that future and to see themselves in a better place and to say, rather rightly, he has nothing for you. he has no health care plan for you. he has no economic plan for you. he has no plan to keep us safe and out of future wars.

so i thought she did an incredibly good job at all of that and donald trump showed both his age and his frustration with being on the stage with someone who was better at the game than he was. >> one issue that the vice president spoke very passionately about last night was abortion and of course donald trump said what he has said in the past, taking credit for overturning roe, falsely claiming everybody wanted him to do that and everybody is happy with the state of play. while we heard from the vice president a completely different message, clearly painting a picture of what women in this country are enduring in post-roe america. >> the government and donald trump certainly should not be telling a woman what to do with her body. i have talked with women around our country. you want to talk about this is what people wanted? pregnant women who want to carry

a pregnancy to term suffering from a miscarriage, being denied care in an emergency room because the health care providers are afraid they might go to jail and she's bleeding out in a car in the parking lot. she didn't want that. her husband didn't want that. a 12 or 13-year-old survivor of incest being forced to carry a pregnancy to term? they don't want that. >> amy, that moment came pretty early in the debate. how do you see that connecting with voters? >> i think it connects. the harris campaign in particular said that that was their strongest moment in the opening bit of the campaign -- i mean of the debate. so they feel really strong about how that went. but donald trump in particular, he needs women right now more than anyone. you know, he has a solid base with white men. this was his appeal to women, it's why he's been talking about issues like ivf and abortion and

why he can't decide where he wants to go with this issue. this is not a good look for him. i know that's where the harris campaign felt really good about how she came out fighting on this. >> the harris campaign also saying that 71% of their fundraising during the 9:00 p.m. hour last night came from women. >> right. >> the money coming in from those donors. michael, i know you wanted to weigh in on this as well. point was asked point-blank if he would veto an abortion ban and he wouldn't answer. he even said he hadn't even discussed the issue with his running mate. he seemed sort of stuck between pleasing moderates and his base on this issue. will either camp be satisfied with his evasiveness last night? >> you know, look, donald trump is trying to have it both ways. he knows that this issue is a torch for him. he gets burned by it every time because at the very front end of this conversation on the heels of dobbs and on the heels of what we saw in subsequent referenda around the country

where roe was leveled up at the state level through ballot initiatives, it was republicans themselves that were supporting those initiatives to preserve roe in state statute. he has now found himself on the wrong end of that conversation. so, you know, that moment about j.d. vance and whether or not they talked to each other, that was actually symbolic for a larger problem that he has with his running mate on the heels, again, of, you know, a choice that he did not necessarily want to make, but his sons made for him. so donald trump now finds himself in this difficult spot on this issue and he's going to try to have it both ways, but she nailed him the way she needed to because it's in his project 47, which is his effort on his website about what he wants to do, it's in project 2025 and it is in his own public

statements. it certainly is in the public statements of republicans in the legislature, congress and senate, who will support a national ban on abortion. and donald trump, no matter how much he wants to dance and lie about it, if he is president of the united states will sign that national ban when republicans pass it and put it on his desk, but he can't say that because as we saw him flip-flop on the -- on his own initiative in florida, the vote about, you know, six weeks -- a six-week prohibition on abortion. >> right. getting an amendment on the ballot for their state constitution. >> exactly. he is all over the map. he is all over the map and he cannot -- he cannot in a i will this issue because he got on the wrong foot at the very beginning. >> as dasha talked about this moment that was so bizarre last night, we have to play the clip, baseless rumor about haitian migrants in ohio, j.d. vance has had some moments talking about this on the trail, trump tried

it out last night unprompted. he was fact checked. let's take a look. >> springfield they're eating the dogs, the people that came in, they're eating the cats, they're eating -- they're eating the pets of the people that live there. >> abc news did reach out to the city manager there, he told us there had been no credible reports of specific claims of pets being harmed, injured or abused by individuals within the immigrant community. >> i've seen people on television. the people on television say my dog was taken and used for food, so maybe he said that, maybe that's a good thing to say for a city manager. >> i'm not taking this from television, i'm taking it from the city manager. >> -- dog was eaten by the people that went there. >> amy, that is bonkers, i think the vice president said a lot with her facial expressions as he was giving that answer, but i wonder does this -- how does this hit with average americans who aren't plugged into right wing fringe conspiracies? >> that was the moment it went

off the rails and i've talked to republicans about that last night and this morning. that's when it went crazy and haywire. they said all he had to do was talk about the issues, but instead he did go into conspiracies, he did -- that's when they knew that he was in trouble. so, you know, all he had to do was talk about immigration and the economy and with this sort of comment it doesn't play well and they know that. >> amy and michael, thank you both so much for the discussion. still ahead, speak now, the most famous cat lady in the world makes her endorsement. taylor swift's message to voters. plus did last night's debate make an impact with voters who have been on the fence? fence >> one word to describe what you saw. >> well, it's four words, same old, same old. >> manipulative. >> and andrew. >> lies on both sides. h sides.

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choice as soon as am i happy about going and pushing the button or writing it down? absolutely not. >> that's just a little taste of how some voters from two swing states, arizona and pennsylvania, are react to go last night's debate. it was the first debate between former president trump and vice president harris. she says she's ready for another one. trump, not committing to anything, saying it was maybe his, quote, best debate ever, but he's less inclined to do another one. let's go to michigan, shaquille brewster is in grand rapids. you have been talking to voters there, how have they been responding to the debate last night? >> reporter: we're certainly noticing some movement among some voters based on the conversations that i've been having. you remember it was yesterday i was in this county talking to folks, it's a county that trump won in 2016 and biden flipped in 2020. we even played sound from a

farmer said he voted for trump in the past, is undcided now. he text immediate this morning saying she talking about vice president harris has my vote. he said she seemed to speak to me and he talking about donald trump just ranted on. i want you to listen so some of the other conversations i've been having this morning. >> harris completely smashed trump. he looked like an idiot. >> i think she rattled him from the very beginning and it felt like he was always on the defense responding to her and she did an excellent job keeping her cool. >> did she meet your standards? >> she hit it out of the park, having somebody come at you over and over and over again, and, you know, my blood pressure is going up and i'm thinking, she really -- she really handled it beautifully. >> reporter: and just a few minutes ago i spoke to a gentleman who said he is supporting donald trump in this election. he said he watched pieces of the

debate and in his words he said the dog stuff was weird, but he believes that trump would be a stronger leader if elected president. that's a pattern that i've been picking up among those who told me yesterday that they were still backing the former president trump. i should note, ana, that the vast majority of people i encountered, who i walked up to and asked did you watch the debate their answer was no or i've only seen clips, but it's interesting to see how those who did see the debate how they reacted to it. >> that's fascinating to know that there are a lot of people out there who didn't watch the debate and now they're getting the second day look. thank you, shaq brewster, for that reporting. let's go back to the memorial events now marking the 23rd anniversary of the 9/11 attacks. any moment now we are expecting the final moment of silence that will mark when the north tower of the world trade center fell. our rehema ellis is back with us from lower manhattan. we are about a minute from this

next moment of silence, rehema. as we watch the reading of the names i am struck by how things have changed over the past 23 years. we used to hear from family members that were children of the victims, now we're hearing from grandchildren of some of these more than 2,900 victims. >> reporter: there is a generational shift as well as a generational pull bringing people to this memorial, from wives, husbands, parents, now children and grandchildren as you mentioned, ana. they come here and they will come here. these grandchildren will one day bring their children and they will bring their grandchildren. this is something that we as a nation have said we must never forget and in order not to forget you have to remember by participating in this event. >> let's listen. [ bell ringing ]

[ moment of silence ] >> when i see boy scouts, marines, police officers -- >> that last moment of silence marking the fall of the north tower on 9/11, 23 years ago. rehema, this may have been the last moment of silence today, but there are additional events planned to commemorate this fateful day for our country. what else is happening? >> reporter: i don't know if you can hear it in the distance, there is a sound of a horn.

there will -- commemorating this event that we are here remembering. there will also be a tribute of lights tonight that will be two beams of light that will reach up into the sky and those are to symbolize the twin towers. it's been happening every year for the past 23 years. in addition, there will be ceremonies not just here in new york but around the tri-state area and around the country i should say because people who died on 9/11 were not all new yorkers, they weren't even all americans, they were from everywhere. so people all across the country and around the world will be remembering them in various public and private ceremonies. one thing that struck me, too, i want to share with you, ana, is that 23 years ago the day it was very much like this day. it was a crystal clear, blue sky, and it was a beautiful warm temperature, and then everything changed and from that moment to

this moment, and you see the picture there of the new tower, one world observatory. it stands in the shadow of what was and it's a brilliant, stunning reminder of what one person said is the power and resilience and strength of this nation, and people who are committed to always remember and never forget those who died and how important it is that we come back every year and remember them. not just for them, but for ourselves as well. and for the nation. interestingly enough, though, that at this event there are no political speeches. none. we have politicians here of the highest order, but it was not their time to talk politics, it was time to stand in unity and in unison and remember those people who lost their lives that day. >> so important to remember. more than 100 million americans were born after 2001, so this day is meaningful and we pause

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now to that dangerous storm expected to make landfall along louisiana's coast in just a matter of hours. hurricane francine picking up strength and crawling northeast overnight. now it's a officially a category 1 hurricane, but the national weather service is warning it will likely strengthen to a category 2 with storm surges up to 10 feet before touching down on the coast this afternoon. louisiana and mississippi both

under states of emergency with officials urging residents in low-lying areas to evacuate fearing a life-threatening storm surge. let's go to nbc's jesse kirsch in new orleans. what kind of preparations are we see from people on the host? >> reporter: ana, we are talking about the possibility of four to six feet of storm surge, flooding and even tornadoes here in new orleans as hurricane francine makes its way to the louisiana coast. so officials have been urging people in this city to shelter indoors during the storm. yesterday we saw people lined up around the block to get sandbags in order to protect property ahead of the storm. take a look at this video this is from a neighboring community in the new orleans area, these are teenagers helping sandbag some low-lying areas in their community. just speaks to community efforts, people coming together to work on this beyond just their own doorsteps.

this is of course an area that is no stranger to the devastation of hurricanes and our climate team tells me that this is going to be the seventh storm to make landfall in louisiana in the last eight years an unusually high frequency of storms in this region. as you mention, we are still hours away from that landfall but here in new orleans we could be seeing 3 to 5 inches of rain per hour at its peak. officials urging people to be indoors during the storm and asked people to wrap up their preparations yesterday evening. i can tell you looking around we still do have cars out on the street, have seen a few people walking but it has been fairly quiet here downtown. i can tell you there hasn't really been any wind or rain at all today. we are starting to get a light breeze, i can see some of the tree branches blowing around a little bit and i am starting to see some steady rainfall which we haven't yet seen. it appears that we are starting to get the beginnings of this system here in new orleans. >> violeta what is the latest on

the path? >> you can already see some of those bands starting to move into new orleans but the storm of course still sitting offshore. we've been watching this very closely all morning long. right now still a category 1 hurricane, winds up to 90 miles per hour moving to the north and east at about 12 miles per hour. the hurricane hunters who are actually investigating this right now so we will continue to watch this and we should have additional information with the next advisory. we've got hurricane warnings in effect for south central louisiana, this does include baton rouge down through the southeastern coast, new orleans under hurricane watch, the warning likely to be expanded of course has the storm starts to move a little closer. this is the main area we're concerned with in terms of that torrential rainfall. so, again, baton rouge, new orleans, all the way up through jackson, mississippi, we are looking at rainfall rates of 2 to 4 inches per hour. keep in mind this area has already seen a good amount of rain as of late so in many places that ground is already

saturated so it's not going to take a lot of additional rain to create new flooding or exacerbate anything that may be lingering. so some of those heavier rain amounts from eastern louisiana, eventually all the way up into western tennessee so, again, recent rainfall is going to make that flooding a little bit more likely. did i want to talk about the winds a little bit, the strongest winds as usual going to be east of the storm center, gusts up to about 75 miles per hour here across southeastern louisiana and this persistent wind of course aside from creating those power outages or damage to any homes that strong persistent wind is going to create a pretty significant storm surge here for coastal louisiana. so anywhere from 5 to 10 feet of storm surge in some of those areas, again, these are very low-lying areas so unfortunately some pretty significant impacts expected as we continue to watch for that landfall later this afternoon and evening. >> violeta and jesse, thank you so much. out west, dangerous wildfires are burning up parts of california and nevada.

mandatory evacuation orders have now been issued in some parts of southern california because of the bridge fire which has already burned more than 40,000 acres since it started over the weekend. meanwhile, firefighters are stretched thin trying to contain damage from two other wildfires in the area. california's national guard has been called in to help fight the airport fire and the line fire. officials say the line fire is threatening more than 65,000 homes and structures and it is only 14% contained. next on "ana cabrera reports," the vice president already wants a second debate with donald trump. after last night will he agree? plus, the endorsement of every politician's wildest dreams, the most famous cat lady in the world now backing kamala harris. and it's already stirring up some bad blood with trump. >> i was not a taylor swift fan, it was just a question of time, but she's a very liberal person, she will probably pay a price

for it in the market. in the mat

there is one response to last night's debate that could have an outsized impact on getting voters to the polls. ready for it? nbc's joe fryer has the latest on superstar taylor swift throwing her support behind vice president harris. joe? >> good morning. after much speculation the surprise late night endorsement came on instagram where taylor swift boasts more than 280 million followers. the pop superstar finally making her voice known for the first time in this race as for the impact this could have on november, the campaigns and voters are watching very closely. you could say they were definitely ready for it. >> reporter: just minutes after the presidential debate ended the biggest pop star in the world weighed in, taylor swift endorsing the vice president, writing on instagram, i will be casting my vote for kamala

harris and tim walz in the 2024 presidential election. swift says she's supporting harris because she fights for the rights and causes i believe need a warrior to champion them. adding, i believe we can accomplish so much more in this country if we are led by calm and not chaos. the grammy award winner indicated her endorsement was prompted in part by former president trump's use of ai generated images falsely suggesting she had endorsed him, saying the post made her realize she needed to be clear about her plans for the election, writing, it really conjured up my fears around ai and the dangers of spreading misinformation. the simplest way to combat misinformation is with the truth. harris' running mate tim walz reacting to the endorsement last night. >> i am incredibly grateful. that's the type of courage we need in america. >> reporter: trump weighing in on the endorsement this morning. >> i was not a taylor swift fan, it was just a question of time. >> are you ready for it.

>> reporter: swift's massive presence and appeal to younger women have made her a highly sought after endorsement with more than 280 million instagram followers, a blockbuster tour and constant presence headlines. according to the "new york times" when swift posted on instagram last year encouraging followers to register to vote the site she linked to later reported over 35,000 new registrations that day. in swift's netflix documentary she admitted she wished she had expressed her political opinions for the first time back in 2016 to help defeat president trump. >> i'm sad that i didn't two years ago but i can't change that. i'm saying right now that this is something that i know is right and you guys, i need to be on the right side of history. >> reporter: swift signed her harris endorsement post childless cat lady, a reference to controversial comments made by trump's running mate j.d. vance to describe women who do not have children. the 34-year-old even included a

photo of herself holding her cat benjamin button, the pop culture icon telling followers, i've done my research and i've made my choice. your research is all yours to do and the choice is yours to make. >> our thanks to joe fryer with that reporting. joining us now to discuss this and more msnbc political analyst susan del percio, a republican strategist and basil smikle a democratic strategist. basil, you heard 3r5,000 people signed up to vote immediately after she posted on instagram last encouraging voter registration. how big of an impact could this endorsement have? >> it's an extraordinary endorsement and could have a major impact. as reporting said she in many ways is trying to chart a future course for the millions of young women who she considers her followers and supporters. that's amazing, it's impactful and the question now is how does

she operationalize this and mobilize this? voter registration opportunities are incredible going forward in terms of what she can do at her individual concerts, but just using her social media platform in and of itself to talk about the candidate and to urge people to get out to vote and where they can get out to vote is extremely important. just another quick note, this dovetails with what i expect to be an important outcome of last night's debate, not just in terms of the narrative around kamala harris' candidacy and her presentation as presidential, but the fundraising. how important is the fundraising going to be going forward, particularly after this endorsement to try to mobilize voters now that we are about to start if have not already started early voting. >> i'm sure she will talk about their fundraising at some point very soon. susan, this morning trump is commenting on the taylor swift endorsement, he called into fox and said that he is not a taylor swift fan, he said she will

probably pay a price for it in the market. that's a direct quote. so 12 hours after the debate who is paying the price? >> well, donald trump, and yet it was the second woman that night who got under donald trump's skin. >> yeah, that's right. >> so not just the vice president, but taylor swift did it and really delivered because we also know that donald trump has a problem with not being called a strong performer, which were the headlines on the debate, and then he loves celebrities. he's always complained that he doesn't have more celebrities at his event, especially the convention. so now the biggest celebrity in the world comes out for his opponent, that had to hurt. >> basil, i have to ask about a moment that happened even before the first question of the debate, what did you make of the handshake moment? >> that was an incredible moment, we were talk about this earlier. i remember him walking around behind hillary clinton on the debate stage in 2016 in a way to try to, you know, show some sort of power or dominance over her.

kamala harris flipped that. she went right up to him first out of the gate before he could even get settled and say, hey, i'm kamala harris, by the way, and to me just from that moment on, and i tweeted this last night, she made it a point to make sure that any -- any reference to her not being a smart woman would never come out of his mouth again. and she showed him that from minute one on that debate stage. it was an incredible power dynamic shift that i'm sure got under his skin and unsettled him for the entire debate. >> susan, there was another moment that drew applause from harris supporters and that was when she looked right at the camera and she told the voters rally. let's watch this part. >> you will see during the course of his rallies, he talks about fictional characters like hannibal lecter, he will talk about windmills cause cancer,

and what you will also notice is that people start leaving his rallies early out of exhaustion and boredom. and i will tell you, the one thing you will not hear him talk about is you. >> people don't go to her rallies, there's no reason to go. the people that do go, she's bussing them in and paying them to be there, and showing them in a different light. she can't talk about that. people don't leave my rallies. we have the biggest rallies, the most incredible rallies. >> harris supporters see as a -- >> want a treat? that was trump looking to grab on to, whatever she said got underneath her skin, and that comment went for it. it serves two purposes. one, it got under his skin, look where he had to spend his time talking. >> on defense, talking about crowd size again. >> not talking about the

economy. not talking about immigration, the things that his followers want him to talk about, so it served two purposes, and i think that was -- that and the wharton moment when she talked about economists from wharton also saying his economic plan would be bad for the economy were just brilliant. >> do you think there will be a second debate? because, you know, she's already after the debate immediately, basil saying, let's do this. donald trump is saying he's less inclined but i won and it was the greatest debate ever. >> can i ask, what is this fascination that trump and j.d. vance have with pets and this conversation about people eating -- it's the most ridiculous thing i have ever heard, and why is this nominee of a major party talking about folks eating their pet. i do not understand that, but to answer your question, i had to get that out. as a person who owned a cat, i have to get that off my chest.

to answer your question, look, i would love to see another debate, but i don't think you really need one, quite frankly. i don't think he wants -- i mean, he might want an opportunity to get back at her, but the reality is if i were her, i would say, no, we did exactly what we needed to do, we're done, and if you're going to go on a stage and engage me like that, we're not the same. we're done. >> there are voters we heard from that say they would want more policy, more substance, so perhaps that's an opportunity. >> she can give them one in an interview without him standing next to her. >> sign me up. >> right here. >> basil smikle, i appreciate you guys. up next, the economy, the number one issue for a lot of voters. we just got new fresh inflation numbers out this morning, what it reveals about the price you pay. 99 years old and he'd come five days a week if we let him. shape is great, the color's nice, that's a swell lid for you, baby!

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you're sitting on a goldmine! come on, guys! do you hear that? i don't hear anything anymore. find out if you're sitting on a goldmine. call coventry direct today at the number on your screen, or visit coventrydirect.com. we are back with breaking news on the state of the u.s. economy. a brand new inflation report showing consumer prices up 2 1/2% from a year ago. that is the lowest inflation rate in nearly three years. nbc news business and data correspondent brian cheung joins us now. brian, what are your big take aways from this report? >> inflation is slowing, and compared to three years ago, that's good news. the figure we're talking about here, 2.5%. that's how much more expensive things are in august of this year, compared to august of last year. these are yearly figures.

that's a slow down from the 2.9% figure in the july to july period. historically, we have not seen an inflation rate that slow since you have to go back to february of 2021. so, yeah, that is certainly good news, although the rate of inflation has kind of been going sideways for the past few months. when we talk about the categories here, interesting to see food and energy prices did slow in terms of inflation. food prices, these are monthly figures going up by 1/10 of a percent from july and august. gasoline prices going down about .8%. housing accelerating half a percentage point over the month here's what the federal reserve is watching. prices are going up at the store. at a much slower pace compared to the summer of 2022. but at least our wallets are growing. wage growth is up 3.8% on a yearly basis, so that's welcome news. the federal reserve expected to cut interest rates, the markets

perhaps not liking this report because maybe they were expecting inflation to come in hotter. that may have led to a more severe interest rate cut which we're expecting to be smaller. we have to see when they next meet next week. >> something is better than nothing, i think a lot of americans will say. thank you, brian, for bringing us the latest. that is good news, inflation finally dropping more and more. brian cheung, thank you so much. that's going to do it for us today. i'll see you back here tomorrow, same time, same place. i'm ana cabrera, jose diaz-balart picks up our coverage right now. good morning. 11:00 a.m. eastern, 8:00 a.m. pacific. i'm jose diaz-balart. right now in new york city, crowds have gathered to mark 23 years since the september 11th terror attacks. president biden, vice president harris, former