>> let me get this together really quick. >> we prepared a special map. all you have got to do, touch the map and you will see special snoop cities. here we go. for example, we have got -- oh. >> it is 57 degrees in mary jane falls, nevada? and then i heard it was going to be 56 degrees in colorado. but my favorite is when it is nice, hot, and misty outside. 84 degrees in south dakota. sliding on down to this area right here. above the advertise, 70 degrees in roach, missouri. and over here, you know i love this state. lucky in kentucky. it is going to be 60 as we blaze and blaze kentucky. >> oh, yeah. >> over here we have got pottsville, pennsylvania. and don't blow on the go, 61 degrees at high point, get that

high point, north carolina. >> oh, that's the best one we've ever had. all right. that is what is going on around the country. snoop's country. here is what is happening in your neck of the woods. >> come on, now. >> watch out, al. snoop could be coming for your job next. on that note, folks, i wish you a very good night. stephanie is back tomorrow. from all of our colleagues across the networks of nbc news, thanks so much for staying up late. i will see you this weekend. t -19 days until november 5th. that sound you hear? somewhere in the background is the collective crunching of 100 million antacids as voters across the country tried to sooth their election induced acid reflux.

and, i mean, you know. for good reason. for weeks now, the polls have basically been locked. this is a dead heat. 2024 is on track to be one of the closest elections in modern history. but the reality is, the time for worrying about those polls and fretting over 1% here, 1% there, that time is over. this election is all about one thing now. which campaign can get more of its voters to show up to the polls and vote? and the harris campaign is working overtime to turn out every constituency they can. harris is reaching out to young black men by talking to the wildly popular radio host, charlemagne the god. she is reaching out to latino voters in a town hall and she is reaching out on the fence republicans by appearing on fox news. that is what she has been doing in the last week. meanwhile, donald trump is

staying mostly in a safe space, which in this case means talking essentially to right- wing internet trolls and boroughs in the. the traditional media interviews that trump has done have largely been disastrous. at a rally today in wisconsin, vice president harris drew a direct contrast between these two very different media strategies. >> last night, you may have seen i went on fox news. and while i was doing that, donald trump was at the univision town hall where a voter asked him about january 6th. and what did donald trump say last night about january 6th? he called it a, quote, a day of love. the american people are exhausted with his gas lighting.

exhausted. with his gas lighting. enough! we are ready to turn the page. >> now, we are going to have more about trumps incredibly revealing moment at that univision town hall coming up in just a bit, but kamala harris isn't just ramping up her media bits are big speeches. she is also blitzing the airwaves. today, the campaign released three new ads as part of a $370 million campaign in battleground states. here's a look at some of them. >> when i was five, i began getting sexually abused by my stepfather. he got me pregnant. when i was 12, 64,000 pregnancies have occurred in states with total abortion bans. and trump did this. >> if he wins, he will ignore all checks that rein in a president's power. the second trump term. more unhinged, unstable, and unchecked. >> when it comes to politics,

someone prefers a run-on problem rather than solving a problem. i believe in solving problems. my plan cuts taxes for 100 million americans. groceries and housing. let's turn the page on the politics of pettiness and chart a new way forward. >> those of the official harris campaign ads that are debuting today but harris is also being supported by a super pack with $700 million in the bank. that pack is called future forward, and it is dedicated to rigorously data tested campaign ads. tested with almost clinical precision in a hidden bunker somewhere in super pack land. i am not really kidding. now, contrast that with the trump campaign. a campaign that has outsourced much of its operations to an elon musk run super pac that has been bissett by problems. a campaign that reportedly spent $19 million on anti-trans advertising. ads that have aired in more

than 55,000 times since october 1st. that, that is the closing message from the trump campaign. or at least it's super pac s in the air wars of the 2020 oh cycle. meanwhile, trump has spent his time on the podcast circuit, where he continues to have conversations like this one. >> kamala, who is apparently black, she is up by 41. >> what you mean apparently? >> that is what they are telling us. >> c, i would never say a thing like that. but you explain what you mean. i don't want to put you in trouble. >> well, you know. >> i was going to throw it to your shoulders, apparently. you could explain it. >> i am very comfortable explaining it. overnight, she is doing a show, she is supposed to be in the and and all of the sudden it is black but it is not lending

with the average american. >> joining me now is dan pfeiffer, and the author of the messagebox newsletter. also with me is my friend and colleague, mark mckenna, political strategist and former adviser to george w. bush and mccain. thank you both for being here. i know that there is a strategy behind this strategy that trump is employing, i just am having a hard time understanding exactly what it is. i mean, to be drawn into, willingly, a conversation about kamala harris' blackness two weeks before election day, doesn't seem like where you want to be necessarily. what exactly, the anti-trans blitz, the conversation about race, the podcast, what does this tell you about the closing , how they see the end of this game playing out going into november 5th? >> well, there is a clear plan. the problem with the plan is

that donald trump is their candidate. but there is a strategy behind going on this podcast. i am just not sure trump is executing the plan. they are trying to turn out low- propensity voters. particularly young, online men. the way you reach them as you do these podcasts with large followings on youtube and tiktok and it gets into their feed, but trump has not maximized those opportunities because he is donald trump. he was never great and he has declined right before our eyes. >> yeah. i understand the strategy mark. i get that they are trying to reach propensity voters, high risk, high reward. the conversations that happen once he is on these podcasts, i don't know how they advance his cause. i wonder, when you look at these two media strategies, you are media guy. if you could take off the edge, one way or another, whose do think is more effective? i said not genuinely. there are people out there who i am sure think that trump is doing what he needs to do to close the sale.

>> well, part of what i look at in any campaign is who has a consistent strategy. right now, the trump strategy is changing all over the place. he is doing some podcasts but look what he has canceled in the last couple of weeks. 60 minutes. the second debate. an nbc interview. a rally. meanwhile, harris is going on fox, charlemagne the god, "call her daddy" podcast. she looks strong and confident and he looks weak. as dan knows, and any presidential campaign, the most important attribute that people are looking at is the appearance and perception of strengthening their candidate. i mean, what she did at the rally today, about the protesters saying there at the wrong rally, go to the smaller went down the street, -- level performance. right? >> i do. i agree with mark. the fact that people are looking at these campaigns, dan,

and they are saying, harris must be desperate because she is going on fox. at the same time, trump is canceling a number of high profile media interviews, which to me suggests he is not that competent, or the campaign isn't that confident. you think, in hindsight, she got what she needed to get out of that fox interview? >> absolutely she got what she needed. she looks strong. she handled the interruptions. 7 million people watched it. do you know the number one market in the country for that interview was? it's., pennsylvania. she got exactly what she wanted out of it. you don't go on fox because you are desperate. you go on fox because you're confident. that is what is interesting with the trump strategy. his campaign strategy is to hide him as much as they can from voters over the last 17 or 18 days or whatever it is because he turns out the democratic basis, can repel swing voters. he works better as a gauzy idea of some sort of period with lower egg prices and pre- pandemic in people's eyes.

so the more he talks, the worse it is for him. >> i wonder, mark, again, as the media guy, the ad strategy here. harris has ads that cover the waterfront. it is everything from trump's fascist antidemocratic tendencies to her economic plan for the country to the question of abortion. we played some of those official campaign ads. then there is future forward, which we will talk about in a second. trump's closing message, is an anti-trans message. can you talk to me about that and how you, you know, the republican party thinks that is a good idea? that is the winning message? that is your walkout music in the coming days? >> another mistake i think campaigns make is they look in the rearview mirror, they look at what has worked in the past. this is a strategy could find a bogeyman and then just double down, triple down. they don't have a positive message. all they can do is try to damage harris because she has gotten outside, hit the ceiling. she is growing and democrats

are enthusiastic by 10 more points than they are about trump. she has a gender gap advantage. and so all they can do is try and scare voters about a policy that was operative under donald trump. it is not, harris' fault. it was under donald trump. the policy isn't any different under the biden administration that it was under the trump administration, although you would never know that from the commercials. i think more broadly, she is on offense. i feel like the physics of this race have changed in the last few days. she is bawling, he is stalling. at the rally today, she is loose and she is focused. by the way, she is taking it to trump and she is talking about what kind of a country do we want to live in? it is a really good closing message because i think the answer is, kamala harris. it is her leadership. >> she is balling, he's

stalling. dan, future forward, which is the super pac supporting harris. the secret of organization that rigorously tests messages. according to their sort of clinical findings, if you will, anti-trump attack ads are not effective in moving the voters harris needs to move. first of all, i wonder if that sounds right to you. if that is being rigorously tested, how do you explain the disconnect between, you know, the super pacs aren't coordinating with the campaigns, but harris is out there going after trump, as mark says, almost religiously. with a fervor. at these big rallies that she is having read it is definitely part of her closing message. >> i think what future forward is actually saying is that the best ads are contrast ads. we have positive information about kamala harris and negative information about trump. if you look back at the new york times national poll after

the debate, there were more than a quarter of voters who said that they needed to hear more from, harris. only 10% of voters said they needed to hear more from trump's. the key here to put people across the finish line was to get to her higher ceiling reference. people understanding more about who she is, what she stands for, and what she is going to do. all of that exists in contrast to what trump is going to do. she is going to come for the billionaires and corporations and stuff like that. there is still more work to do because both people want to be forward. they like her more than trump. they want to know more before they pull the lever or fill in the bubble or however they do it in that state. i agree with you. it is not inconsistent with the campaigns. >> i wonder, you know, when we talk about where everybody's heads are at, how much the polling matters not as a sign of who is going to win but in terms of changing the vibe

ships, if you will. how much it is a matter of instilling confidence in your team, if you will. here voters, ahead of election day, whether that is going to translate to an actual victory. dan has written very, essentially if you will on his sub stack about these excess of conservative polls that have come out in the last few weeks and what those are meant to do. he makes a point, and i will let you talk about this more in a second. on the first count, these polls are coming out. they are being put out by conservative outlets because republicans believe in the bandwagon effect of politics. they believe that undecided voters are going to side with the person they think will win. there are a whole bunch of polls showing trump's will when and then voters will feel comfortable going to the ballot box. second, more importantly, the polls showing trump winning are the predicate for the big lie 2.0. they must argue that trump will

win some phantom voter fraud if and when trump loses he will hold up these polls as evidence the election was stolen. does that sound right? undecided voters want to vote for the winning side? >> everybody wants to vote for the winning side. i do think republicans are much better at this. they are great at putting out shim poles, creating an artificial sense of confidence, and creating a bandwagon effect. the democrats are great at bedwetting and whining and freaking out over every poll. i just wrote about this in vanity fair. i think it is a fair point that republicans are trying to create a bandwagon effect with these polls that are very suspect, and you just have to put that away and say, listen. polls are either being read by republicans who want to create a bandwagon effect or they are modeled after the 2020 election, which is an election where people may have voted for joe biden but they weren't excited about it. and so this election, who are

they excited about? they are excited about kamala harris. look at the enthusiasm. it is a turnout game. there are no deciding voters out there. who is going to vote? if you have an enthusiasm advantage of 10 points, a gender gap advantage of 10 points? my money is on kamala harris. i think she might win it. >> i am just going to take issue with the bedwetting thing, because, dan, and i know you have talked about this. it is a really close race. if you are a democrat or republican and you are worried here, that is not baseless. this is an insanely tight race. >> i think that is good. >> right. >> enough people did not panic. panic is good. >> and your second point in this writing, dan, that these junk polls are going to be used to justify election fraud, is reason for everybody to panic. >> absolutely. democrats and republicans have approached this differently over the years. they want us to be worried that

we will lose. it is different in this election. what the trump people have not accounted for is that when obama was running, high turnout was good for us. all those low propensity voters. the opposite is actually true in this race, where the lower propensity voters, people less likely to vote, are leaning more pro-trump. they are using an old playbook for what me be a new environment. what trump is doing here is setting up for an attempt, and ability to contest the election by whatever means necessary afterward and these polls are a piece of that plan. >> dan pfeiffer and mark mckinnon. sages of the campaign trail. thank you. >> thank you. coming up, elon musk. remember that guy? he held his first solo campaign event for donald trump this evening in pennsylvania. we are going to get into how the leader of dark maga did at his first big event.

first, no administration has done more for organized labor than the biden-harris administration, so why hasn't the relationship been more reciprocal? i will ask senator bernie sanders about that, coming up next. rn off those comments, but i can turn off comments on my teen's tiktok videos. comment settings on tiktok.

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this is brian sanders, a resident of erie county, pennsylvania. a proud member of the sheet metal workers union and president of the local afl-cio. he is also a swing voter. sanders is profiled by the philadelphia choir today and says while kamala harris is a better friend to the labor than trump, he still doesn't feel like he really knows her or what she plans to do as president. sanders says he will probably make up his mind in the voting booth. that echoes what i heard when i spoke to union members in

saginaw, michigan just last month. >> i am undecided because i just haven't seen enough of it yet. i need to pay closer attention and kind of do more independent research before i make my judgment. >> the lukewarm feelings from union members are part of the problem that democrats are facing right now in a race that could not be tighter. as fox reports today, it remains the case that under biden, democrats have seen their poll numbers with union voters decline at the presidential level, even as their support for organized labor's interests has increased. joining me now to unpack all of this is vermont senator, bernie sanders. senator sanders, thank you so much for being here and helping me understand this phenomenon. i think a lot of people would be surprised to know that kamala harris right now is on track to do worse among union households than hillary clinton did in 2016. even joe biden, i believe.

nbc news found biden winning only 15% of voters from union households. do you have a theory on why that support is not stronger given everything that the biden- harris administration has done for unions? >> well, i think at a time, alex, of massive incumbent wealth inequality, at a time when 60% of people are living paycheck to paycheck, at a time when we have a broken, very expensive healthcare system, the only major country not to provide medical and family leave, at a time when we have more income wealth inequality that we have ever had, i think that democrats standing up and saying, look. we have got a rigged economy. working people are struggling. and we, democrats, we are going to stand with the working people.

we are going to do the things that need to be done to improve live for millions of people. what does that mean? it means raising the minimum wage to a living wage. and it is hard for me to understand why kamala harris has not come out on that issue. it is important to point out how terrible trump's labor was and is. you may recall, he did a call with elon musk and they were laughing about how it might be a good idea to fire workers who went on strike. this is trump giving a speech to say, as a private businessman, i hated to pay overtime. millions of people's lives depend on overtime. trump didn't want to pay them. an extremely right-wing anti- labor secretary of labor. we have got to make that clear. equally important, it is no

great secret, that for many, many years, biden being the exception, by the way. biden has been very, very strong on labor issues. we have got to make it clear. which side we are on. and the side we are on has got to be taking on big money, standing up for working families. >> i hear what you're saying about the working class, but the reality is joe biden, the pension fund, $236 billion, which amounts to roughly $100,000 per pension. this is a man who walks the picket line in a way that no other american president in modern history has done. joe biden is still only getting 15% of union support. it begs the question, is it something else? i am just going to take harris out of the equation here, given joe biden was only getting 15% of their support. is it education polarization? go ahead. >> the polling that i have seen

suggests that kamala is not doing as well as biden did. and i think among working-class people, there was a lot of support of biden. not as much as i was like to see, but he who has the strongest prolabor record of any president since franklin delano roosevelt. >> you talk about the contrast in these two tickets. all of the things trump has said, trumps record, and then you have the violence from this month about who is supporting trump's candidacy. it is a group of billionaires. it is, who donated millions of dollars. timothy mallon. elon musk, we talked about. miriam. $95 million. how can there even be an argument that this campaign is not in the pocket of the ultrarich? they are literally funneling hundreds of millions --

>> look. i can understand it. you are quite right. for example, it would be appropriate to my mind for kamala harris to make that very point. increasingly in america we have a political system, and by the way, yes. you are right. a small number of republican billionaires are putting unbelievable amounts of money but democratic billionaires are funding the democratic party as well. what we need is somebody to say, you know what. we cannot have an economy and the political system dominated by billionaires. you know what i think? a lot of republicans will say, that's right. democrats would say that that is right. but i think most importantly, people are hurting. they need to know that somebody is standing up and fighting for them. they are not stupid. they see the people on top doing phenomenally well. they see an unprecedented level of corporate greed.

who is standing up and fighting for them? and i think kamala has got to be strong. she has brought forth a number of good ideas. housing crisis. she wants to build 3 million units. very important. expanding and extending the child tax credit so we deal with the horrific level of childhood poverty in america. supporting the proactive. enormously. expanding medicare to cover home healthcare. that is a big, big deal. hearing and vision. enormously important. but you have got to emotionally not just bring forth those good ideas. you have got to say, you know what? i am prepared to take on the big-money interest. i am on your side. x time there is a strike, i will be there on the picket line. i understand that you can't afford healthcare. i will be there. we are all going to join the rest of the industrialized world. not tomorrow, but we will to guarantee health care to every man,