there is no act that is too small to make a difference. no matter what you want to do, members project from american express can help you take the first step. vote, volunteer or donate at membersproject.com. terror alert. the u.s. plans to caution its citizens traveling to europe about a potential al qaeda attack. why now and what's behind the expected move. decision 2010. in a california clash in the race for governor there the candidates square off in a heated debate. separating fact from fiction, the new film about facebook is already a hit at the box office, but how much of it is actually truly? a closer look at the social network. one of the most expensive diamonds ever is going on sale. we're going to tell you how much you're going to have to pay to get it, but isn't that a beauty. good morning, everyone. i'm alex witt and welcome to

"msnbc sunday." developing right now they're expected to issue a travel alert for u.s. citizens across europe. they've already put themselves on heightened alert following new threats from al qaeda. let's get more. with a good sunday morning to you, what would this travel alert by the obama administration mean for anybody over there? >> good morning, alex. the first thing to point out is this is an alert and not a warning. what it means is it's being issued for travelers' guidance, pretty general in nature with no specific countries or tourist sites named by the state department. paris was on high alert, the instructions to americans. they've followed two evacuations in the past two weeks. bomb threats on trains and at subway stations and german intelligence warnings that they could be preparing mumbai-style

terror attacks. e-mail and phone conversations about a possible imminent attack. possible targets include europe's main sites as well as europe's trains and other transportation hubs. counterterrorism experts believe bin laden is behind this plot. it's not meant to keep americans at home, officials say, but it could have a real impact on europe's tourism industry. at any one point there are several hundred,000 americans, alex, including students, businesspeople, and, of course, tourists. so while there is a risk, there's not over here. >> there's something obviously out there. do you know the reason behind issuing a travel alert as opposed to a travel warning. >> look, alex.

an alert is much less serious than a travel warning. that would advise against traveling to europe, where they're fearing there's a risk of attack, start to cancel their flights and hotel bookings and some say that would be an overreaction. >> they're wanting people to be extra vigilant, see something, say something, is this the kind of thing? >> absolutely, absolutely. >> thank you so much. and as the government says, tourists should keep an eye on closer things, many americans with plane tickets say the new alert won't change their travel plans. >> what are the chances it's going to happen? minor. hey, i'm not going to let them rule me. >> i figure my fate will come upon me as a grand surprise, but it's not going to interfere with my amusements. >> u.s. officials say there are hundreds of thousands of americans in europe at any one time including tourists,

students, and, of course, businesspeople. new speculation today. top democrats are floating the idea of press secretary robert gibbs as a chairman of the national democratic committee. gibbs says he's not having conversations about it but that's not stopping the chatter in washington. good sunday morning to you. >> reporter: good morning, alex. >> so we were talking a little bit about this yesterday when it broke on politico. is there anything to this? >> reporter: well, if you heard the tweet from robert gibbs by himself and the officials at dnc and house democrats in particular who are not very well enamored of robert gibbs after some incidents over the course of the last several months they were angry about, no, there's not much to it. let's review what happened over the course of the last few days. of course, there has been an exodus of sorts.

two top executive advisers have left. no great surprise there. let's see. rahm emanuel obviously left friday to run for mayor of chicago. all of this hasn't been really, you know, taken anybody by surprise. it was more or less expected. this gibbs report on the internet took a lot of people by surprise. the story goes according to politico he would go to the dnc. he would be the chairman there. tim kaine would get some sort of position within the administration, perhaps a cabinet position. it got shot down all the way around. i talked to one senior white house official yesterday after we had spoken, alex, after we got off the air that it was all quote/unquote b.s. it was thrown out at a meeting. don't put too much stock in it. i heard that over and over again from deep resources in the white house and down the street at the capitol. it's another one of these things. people talk about two years of

transition. after two years of an administration, people tend to leave. it's a burnout job. sigh them on the weekend. they're here from dawn until dusk and beyond and before, seven day as week. they have families. it's very difficult. after two years a lot of people do leave. no one would be surprised if gibbs does go. he said he had no conversations about the future and he's very happy in the job he has for now, alex. >> okay. do you think any of the past t dust-ups if you will hurt? >> there are throws from the left who are dissatisfied with the pace of progress in their eyes by the obama administration, issues like the public option within health care, don't ask don't tell, the military policy they're against. there was an incident a come months ago on "meet the press" when roberts gibbs said the democrats have a chance of losing the house or put it in a

proactive way and say the republicans have a chance of winning the house. that upset the democrats. it didn't earn him a lot of friends on the house side. at the same token it's not the house side who are donating money to the dnc and the story goes in politico that the donors, those are the ones being consulted. >> okay. thank you. organizers of the one-nation march claim they drew 175,000 people to the national mall, although that's an unofficial count. they included labor, faith, and environmental groups as well as advocates of civil and gay rights. they talked about immigration, reform, and most of all jobs. >> we need jobs. we bailed out the banks. we bailed out the insurance companies. now it's time to bail out the american people. we need to rebuild the

infrastructure and provide jobs and trading to american people. >> speakers also stressed the importance of getting out to the polls in an effort to energize progressive voters before the midterm elections. in california the two candidates for governor squared off in their second debate. this year the immigration issue is triggering a clash of candidates like never before and knbc's conan nolan reports. >> her audience predominantly votes for the other party but the unemployment rate is 14% for latinos in california which meg whitman believes is an opening for her campaign. >> what i can deliver on for latinos is i can deliver on jobs and education. i know more about the needs of small business, how we can streamline. >> reporter: it made him popular with the largest minority group. signed the first agricultural labor relations law in the country that empowered mostly

undocumented people. i worked very closely with cesar chavez and i'm very proud of that. >> reporter: they differered on illegal immigration. >> i think we need to eliminate sanction area cities and we need to have a temporary guest worker program. that's a very important part of the entire immigration question. >> you don't bring in semi-surfs and say do our dirty work. that's like throwing a way an orange after you squeezed them. >> then came the question about nicky deyez who claims she was fired by meg whitman after asking to become legalized. meg says she never knew she was illegal. she blamed jerry brown for exploiting the woman. >> after november 2, no one is going to be watching out for nikki diaz. you should be ashamed. you put her deportation at risk. you put her out there, and you should be ashamed for

sacrificingsacrifice ing nicky diaz. >> you're the one saying everyone e's got to be accountable. don't run for governor if you can't stand up on your own two feet and say, hey, i made a mistake, i'm sorry, let's go on from here. you have blamed her, blamed me, blamed the left, blamed the unions, but you don't take accountability. >> this is in some way a side show, a circus, a distraction from what californians want to focus on. jerry brown doesn't want to talk about the issues or a plan to get california back to work because he does not have a plan. >> she went up and down the state saying be accountable, employers. here at the same time she was violating the same principle she is powed. a recent cnn time poll shows him leading.

a neighborhood in san diego got quite a square after a piece of a military jet slammed into a house. a rubber defueling hose somehow attached. the house it landed on was slightly damaged and investigators say a small amount of fuel may have been in that hose and fortunately despite all this no one was hurt youshock and horror in guatemala. residents experience outrage. it's one nation at the lincoln memorial. how will yesterday's united progressive rally play at the ballot box? that's all ahead for you here on "msnbc sunday." workers who lost their jobs to the spill. i'm iris cross. we'll keep restoring the jobs, tourist beaches, and businesses impacted by the spill. we've paid over $400 million in claims and set up a $20 billion independently-run claims fund.

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highest bidder. the dress that she wore to the white house dinner was auctioned off for $700,000. it happened to be the salon where she got her hair done for the event she wasn't supposed to tend. in north carolina, floodwaters rise as much as 16 feet in places. half of witness is still under water. parts of the state got 23 inches of water. the river that runs through windsor has forced dozens of people from their homes. let's go to danielle banks. danielle, good morning. >> good morning. nice to see you. looking so fresh on this sunday morning. we're all trying to look as fresh and get with the program here. we were just talking about that rain again across the mid-atlantic. we are still seeing some lingering showers not just for today but for the beginning of the week. you can certainly see the showers and thunderstorms which

are edging in to areas of new york and pennsylvania. certainly the showery weather which continues to move across the texas and oklahoma panhandles. we've also got wet weather to contend was across the areas of the midwest. not so much to deal with along the area of the i-95 corridor. and we've got to talk about temperatures in l.a. you know, it was just a week ago that we were looking at temperatures like this, 113. so we have gone from blazing hot to not. today and tomorrow we're going to be looking at temperatures in the 70s, pretty are incredible when you think about that. that's not just a ten, a 20, a 30, but a 40-degree difference in temperatures. in terms of across the northeast and of course the mid-atlantic with we're dealing with the moisture and lots of flooding a across the rivers which got a workout, areas like washington, d.c., you're going to be in the upper 60s. al alex? >> okay. i'm a girl from southern california, l.a.

people forget that the month of semi september is like. this it can be brutally hot. >> not like this. not that extreme. the beach people loved it but i'm sure it was super extreme. i hope nobody left the sun block at home. that was hot. you can see i'm an island princess so i definitely talk about sunscreen a lot. >> we'll talk with you a lot this morning. thanks so much. and to track the latest weather system and to see what the forecast is where you are, yo can always head to weather.com. now to a lot of hot air. the hot air balloon festival in albuquerque is under way. it features balloons from around the globe. the festival has become an annual tradition since 1972. [ male announcer ] you are a business pro.

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jersey is planning to hold a vigil tonight for tyler clementi, the student who committed suicide. they paid a public tribute to the 18-year-old this weekend at the homecoming game. his name was on the scoreboard. he jumped off the bridge last week and his body was recovered three days later. he and a student used a webcam to provide images of him having an encounter with another man. outrage is growing in guatemala after it was discovered that the u.s. government scientist delibera deliberately infected about 1,500 guatamalans with syphillis in the 1940s. some were model prisoners and

not told they were part of a scientific experiment. >> reporter: we've been able to speak to people here in guatemala city and they're simply outraged. they feel that the united states committed a crime against their country, against people who cannot defend themselves. we spoke with the human rights commissioner in guatemala who told us he does not only blame the united states but also the guatamalan officials who allowed this to happen. he say he doesn't buy the screxe that those were different times. his department is launching an investigation, to find the families of those infected during that case. however, he says the country has suffered decades of war and political turmoil and is simply not sure record or files simply exist. he needs to find out how it affected other citizens and that an apology from the united states is not enough. >> after the apologies, i'm sure

that we need compensation. the families and the country, but this disease affected the country. the people do not want to say that they have it. >> reporter: the question now is what will happen next? will the government find the families of those affected an if so how will they be compensated? according to the president his officials will investigate this further to decide whether or not he will take league action against the united states. thank you very much there, mary, in guatemala city. meantime the white house released the photo of the president when he received the call. president cologne says he reserves the right to petition the international court.

what is prompting the concern? that is ahead and more on "msnbc sunday." (vet) i love working with animals, but my allergies put me in a fog. so now, i'm claritin clear! claritin works great on all my allergies like dust, mold, pollen, or pets without making me drowsy, cause i want to be alert around this big guy.

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i'm alex witt and as we approach the half hour, here are your five fast headlines. msnwbc has learned the state department plans to issue concerns for an alert. guatamalan president is condemning the experiment that infected guatamalans with syphillis. he's calling it a violation of human rights. president obama has already apologized to the guatamalan president colom for those experiments. police in mexico are looking for a group of 22 men traveling thursday in acapulco. witnesses say they were taken by an armed gang. t.a.r.p. expires today.

experts say the government will get all but about $66 billion back. the supreme court begin as new tomorrow tomorrow with newly sworn in justice elena kagan. cases involve illegal immigration and protests at military funerals. and those are your fast five headlines. now to the new terror announcement we're expecting this morning. the state department will issue a travel alert advising americans in europe to be vigilant at all time. this comes after intelligence officials uncovered a plan for coordinated attacks in the uk, france, and germany. james meek has recently returned from embedding with u.s. special operations in afghanistan and with, good morning to you, james. good to see you. >> good morning, alex. good to see you. >> let's do what they're doing or not doing. it's not edging americans to avoid europe, just telling people to be cautious, but to be cautious for what and where specifically? >> well, i think we have to be realist realistic, that there could be

terrorist attacks. al qaeda has an intent not only to attack the united states but our allies and i think most involved in counterterrorism will tell you they think another attack in europe is a certainty. it's not a question of if. it's when. people should be vigilant, pay attention to bags left unattended and god forbid if you hear gunfire, go in the opposite direction. i can tell you a couple of hours ago the supreme tweeted the following message. he said working security at u.s. installations, given widespread reports of possible terrorist attacks. so i think that the u.s. military is certainly looking at u.s. military installations in europe which have been targeted by al qaeda plots or terrorist plots in the recent past. i think they're looking at that as a high probability. you know, certainly symbols of america that are in europe would

be a potential target. but frankly any crowded area could be a target. that doesn't mean we should alter our plans. it doesn't mean we should alter from what we ordinarily do because when we do, the terrorists win. >> you know they talked about the back packs left at the airport or base of the eiffel tower or whatever it's going to be, you talked about gunfire. that would be the mumbai-style attacks like those back in 2008. what is the likelihood of that being in progress or being in the works? >> i think that's possible, but i think that's less likely in a says because for one thing, i think, getting ahold of weapons -- finding ak-47s in year may be a little more difficult than in southeast asia. the type of attack that was launched in mumbai, thing we can only look at the reaction of the indians who allowed that to go on for several days, letting, you know, a dozen men hold an

entire city of millions house taj. the europeans learned a hard lesson at the olympics in 1972 when they handled the hostage taking and killing at the olympics horribly and since then the counter terrorism efforts have been very robust. they work closely with the united states. they have made as much or more headway against al qaeda legally and in courts as we have. they take it very seriously, particularly after spain, i believe, i guess it was march of 2004, if i recall correctly, with the train attacks where they were coordinated -- they weren't suicide bombings but you had bombings on trains that kill 2d 00 people. so whatever it is -- and, of course, we learned in that scene, the tube attacks, they're prepared for it. >> those were backpack attacks, right? >> they were suicide attacks.

the spanish attacks were not. but nevertheless it was bombs placed on trains. i think public transportation, be it buses and rails which we saw both in spain and london and here considered very vulnerable. >> i want to get to that here in just a second but i want to know. reading the wires, the "associated press," everybody, the u.s. press department wants everybody to be vigilant in europe due to terror threats. it is official. however, in terms of the u.s., james, what about the security picture here? is there heightened action taken here? like increased monitoring of soft targets? are we still with the "see something, say something," or is it all part of the whole package? >> i think obviously everybody is worried in counterterrorism about something bad happening in the united states. they look at transit systems as being a particularly vulnerable target in light of last year we had the first al qaeda cell last year and they were essentially

targeting the new york subway cell during rush hour. in those cases they were planning terror attacks and we didn't know about them. we didn't catch them in advance. an due ma toll la almost blew up a plane in detroit. that's the fear is that essentially we're doing a very good job at stopping things and we've gotten lucky with bombs that didn't function properly or something went wrong in a plot and we discovered it before it was too late but we're not going to always be lucky. eventually the bad guys are going to score a victory, but so far we've been very fortunate since 9/11. >> is there anything out there, james, that suggests that the people whom they're keeping an eye on or hearing chatt eter ab suspected of plotting things in

europe are also plotting things in the u.s.? >> i've been told there isn't a u.s. next sus threat or homelan plot yet. a u.s. citizen was apparently captured in afghanistan and that's great that we caught this person and he spilled his guts or whatever pocket litter he had on him, we figured it out. it's also alarming that perhaps for the first time we captured a european on the field of battle in afghanistan. that's a whole different story, but there are a lot of europeans who are traveling to pakistan being trained by al qaeda. that's the big fear that they'll come back to europe and do the worst. or there's been a longstanding fear of people who are caucas n caucasians who are europeans with passports who may use the visa waver program and travel to the united states and do something here because they don't look like a terrorist according to some people. so there's a lot of fear there. >> that's a different topic.

we're going to have to have you back and talk about that. >> happy to. >> for all the latest video and information related to the travel alert in europe you can log on to msnbc.com. more promising news for those 33 miners trapped be e low ground in chile. the rescue is scheduled to take place by december and now officials say it could be weeks away. nbc's kerry sanders has gone the distance. with a good day to you, what is the latest with the capsule tests? >> reporter: well, the capsule tests are going well. they have devised the three different capsules. one of them is actually here. it's a tiny little pod that each of the miners will get in and then come up the shaft that's being drilled. they're drilling three shafts. now, if for instance there's a problem as it's coming up and they were to get stuck, that i

have an ability for them to drop out and be lowered back down to the cavern down in the mind where they're holed up right now. there's also compressed air on that capsule so they can breathe about 90 minutes worth of air. so they think they've dealt with the real issue the way they've devised the capsule. now the question is putting it into practice. of course, they can't do that until they have all three of the shafts drilled or at least one o of them that's functional. they have been doing some tests, but actually having it in operation with a human, that's still yet to come. and as you said, they're ahead of schedule. they talked about this thing lasting until christmas. now it looks like maybe, maybe later this week one of those drills will actually make it completely through with a 28-inch round shaft that will allow the capsule to go up and down. >> wow. le that would be so amazing.

hey, you know what it is about the media lessons that the miners are getting? you can imagine what's going to happen when they come above ground and what's going to happen. how many reporters are expected to be there? >> what a different world they're about to emerge into. assuming that everything goes well and all 33 come up safely, there's upwards expected to be 700, maybe a thousand journalists, cameras, movie producers, book writers, script writers. so many people here to witness what has never happened before, the rescued trapped miners for this long soch the attention is something that the government officials no needs to be sort of handled, and so as those miners are down there being connected back and forth by fiberoptic with, you know, cameras and phones, they actually brought in some pr experts to talk to them, to sort of prepare them for the onslaught. i've got to tell you, i don't

think anybody could be prepared for an onslaught of 700 to 1,000 reporters. teen president of the united states doesn't get that. >> you know what? i wonder if coming up first it will be a good thing or one of those things where you go, oh, wow. anyway, we shall see. we can't wait for that to happen. that will be a wonderful day. thank you very much, kerry sanders. >> reporter: absolutely. the search continues for two missing american balloon pilots. they pinpoint the location of their last contact with richard abruzzo and carol davis. they were flying over the adriatic sea in rough conditions. they won that same race back in 2004. msnbc is the place for polit politics. less than a month now till voters head to the ballot box. a new poll is gauging how the president's popularity may impact the midterms. it shows him with a 48% approval

rating. that's far better than what his pred sezers saw. eleanor clinton is a contributing editor. good morning to you. >> good morning, alex. >> could the president standing with voters affect the race in congress in. >> well, the tipping point seems to be 50%. if he can get up to 50% or a little over, that would have an impact on the members of congress who might be returned members of his own party because that correlation seems to hold up. 48% is getting close and thank's the best news that this president has probably heard in some time and it may be indicative of the fact that he's finally gotten up off the mat and is fighting. we've heard a lot about how he's the president who's going to bring us toque and we're all going to get along. that didn't happen. now he's fighting back, and i think his supporters and the millions of people who voted for him are beginning to see he has

some fire in him and maybe there's some hope ahead. so i think it's affecting his approval ratings ever so slightly. >> eleanor, there's certainly the conventional wisdom that anger drives the election, but i'm looking right now at a "newsweek" article where anger is unlikely to be the deciding factor and they're no more likely to go to the mid polls than the average voter. how do you interpret that? >> that is counterintuitive. the other emotion we see out there is disappointment, and i don't know that disappointment drives do you the polls. but the anger this year is a little different. think it's at both parties. it's of the system in general. and so some people may interpret that as license to stay home as opposed to run to the ball lot box with their pitchforks.

think we'll all bought into it. this is the first poll i receive that suggests that maybe that's not the case, but everybody is trying to divine what's going to happen in the future. we live in such a fluid political environmental things could still flip. >> point taken. let's go with what the democrats ranked higher with, which was everything from afghanistan to energy to education. voters are also giving them higher marks on spending, taxes, and the economy. of course, the gop's core concerns. so, eleanor, if they lead republicans on all these major issues, why all these dark predictions that the democrats are going to lose the house? >> because unemployment is at 10%. a lot of people with experiencing economic hardship and they're angry at the economy and they're angry at the people in charge not having made it better, and those are democrats. if the republicans just sort of

stayed on the sidelines and this was a referendum on the economy and the performance of democrats bringing down unemployment rates i think the republicans would benefit. they only lose if the democrats are able to shine a spotlight on what they would do instead. what they would do instead is really not popular and that's what the president and democrats are try dog. turn this into a choice election and not necessarily do you like the way things are going or not. yes, people, if they think the country's going in the right direction and the numbers are up over 80%, they're very negative. >> we'll pick up on that when i speak with you in the next hour. 'tis the season to go in search of a great pumpkin. two gentlemen in california engaged a competition to see who could grow the biggest gourd. 727 pounds. however, the winner weighed a hefty 856 pounds.

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beauty supplies flew off the shelves when a car crashed into this building in south florida. three people were injured in this saturday crash. the driver of the car was not hurt. the three people inside the broward county store were taken to the hospital with minor injuries. they're all expected to be okay. police are still investigating the cause of the crash and whether to file any charges as a result. rutgers university is planning to hold a vigil tonight for freshman tyler clementi. he killed himself after his encounter with a man was released online. good to see you again. you're an msnbc veteran. >> alumnae, yeah. >> how has the community reacted to all of this? i wu thinking the past few days, what are the students saying?

>> well, alec, everyone is heartbroken. no one can talk about this without getting emotional. it's very raw on campus. a day has not gone by there wasn't a tribute to tyler clementi. students wore black. they laid flowers. they were saying, tyler, i wish you would have reached out to me, it could have been different. so sad. an accomplished violinist, by all accounts just a sweetie, this kid, and not equipped to deal with such a cruel joke. >> oh, you can imagine. i think what you're expressing, though, is different than what the two people accused of invasion of privacy are thinking and that is this dur rim robby and molly wei. what are they saying about them? >> it's embarrassing. here they pride themselves on

being multicultural, being tolerant. their peers are saying they can't believe they could be that stupid not to realize the consequence. >> so they realize that. the students are saying this is stupid. this was more than an invasion of privacy. we head discussions all day about kids being insensitive. don't they get it. they put something online and it can go global? >> i think it's the young people themselves saying is there a disconnect, some type of desensetization between what's public and what's private. it's really a wakeup call. some of the students were talking about maybe hiding their laptops, maybe a rethinking these automatic posts. >> huh. huh, huh. that's a reaction there. do kids think an invasion of privacy -- or students on the campus think that's enough? do they think that's a legitimate charge against these two? does anyone see it as a hate

crime? >> yes. more importantly the prosecutor and the state attorney general is now looking at prosecuting this as a hate crime. there's also been calls across the state, some groups, individuals, are calling for manslaughter charges. >> how about officials at rutgers university? i know we've reached out as i'm sure you have. we tried to get comments via the student newspaper and we've not been able to get one. they have officially not commented, shawl shall we say. >> they want one voice coming out on this. they know the eyes of the world are on them and they know they stand to be accused of not seth up enough of a tolerant or safe environmental. some of the gay students say they want their own space, they want a safe dormitory in the wake of this.

>> yeah. you can about imagine. parents, students, alike, and everyone >> and tyler clementi's parents released a statement recently saying they hope this is a call for human dignity and compassion. >> yeah, they did make that and it was pretty poig nanlt. thank you for joining us. the social network is the number one move at the box office this weekend but is it fact or fiction? differently than many other allergy medications. hoo? omnaris. [ men ] omnaris -- to the nose! [ man ] did you know nasal symptoms like congestion can be caused by allergic inflammation? omnaris relieves your symptoms by fighting inflammation. side effects may include headache, nosebleed, and sore throat. [ inhales deeply ] i told my allergy symptoms to take a hike. omnaris. ask your doctor. battling nasal allergy symptoms? omnaris combats the cause. get omnaris for $11 at omnaris.com.

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pretty in pink. this pink diamond worth more than $200 million will soon be auctioned off. the jewel's currently on display in hong kong. the rare gem will soon move to geneva where it will be auctioned next month. it contains 28.7 carats. yes, you heard right. $200 million.

just how much of the social network can you take at face value? it's up for debate. the movie puts controversy front and center with twin brothers tyler and cameron winkleboss claiming facebook was there idea. >> you must really hate the winklebosses. >> i don't hate anybody. they're not sue meg for intellectual properties. they're suing me because for the first time things didn't work out for them. >> a good day to you. i love that. the winklebi. i'm curious what you know about mark zuckerberg. he's a very, very private person. you've interviewed him a multiple of times schl that the kind of guy portrayed in the film. >> first of all it's absolute not the guy in the film.

i know him quite well. i think he's an amazing visionary. quite a nice guy, although prone to being quiet. a little bit intraspeckive. not somebody who gets super interested in people not saying super interested to him. he's not a mean person. he's not a near rottic insecure person the way he's portrayed in the movie. in fact, i think the person in the movie is a trivialized person that's a great visionary of our era. >> he can't be a mean person if he's giving away $100 million. that's a lot of money to give away. let's talk about the stealing of intellectual property here that was part of the clip that everyone just watched. and with regard to myspace, friendster, and then facebook, what is the most significant thing that zuckerberg

intervated? >> there's a lot of timing involved. one of the things that's most important about facebook in its early left days is how simple it was ironically. and the site they were trying to develop was a much more complicated dating site with all kinds of recommendations for nightclubs and hooking you up to the right person by some supposed algorithm that might be the perfect match for you. it was to be a plat foc, some place where all the information is created by the members. and also it's based on your real ni name. i think at the time in colleges that wasn't so unique but it's proved unique, very different from friendster or myspace, both of which were places people could make up a name easily and get away with it. the fact that we're our own real selves is one of the single

biggest reasons why it's grown to 550 million people wide. >> what was it about advertising? zuckerberg first pushed back? what did he think of it as a subscriber service? >> he still pushes back. he hooks at it as this is a new form of communication, a new way of facilitating information. the company's goal ought to always be to grow as much as it can, to make it available to as much as possible and not have the impedance of advertising that turns people off to it. he felt that then and he feels it now. facebook has a lot of ads but most people that use facebook do not feel the ads are overwhelming them compared to myspace or almost any other site. >> i'm so told i have to go. i have to ask. he wouldn't be worth $7 billion without the advertising at this point. does he care about money? >> not very much.

he doesn't care that he's worth $7 billion actually. he cares about making facebook a gigantic thing for everybody on the planet to use. that is his primary goal. i think his vision about that kind of thing is the single biggest missing element in the movie. >> clearly a genius, that's for sure. david kirk patrick, thank you so much. from the "daily beast." the state department issues an alert to them. why all of a sudden? ought our fy business would always be boots. until one day, my daughter showed me a designer handbag. and like that, we had a new side to our business. [ male announcer ] when the martinez family saw an opportunity, the hartford was there. protecting their employees and property, and helping them prepare for the future. nice boots. nice bag. [ male announcer ] see how the hartford helps businesses at achievewhatsahead.com.