i even use the web to get paid. with acceptpay from american express open, we now invoice advertisers and receive payments digitally. and i get paid on average three weeks faster. booming is never looking for a check in the mail. because it's already in my email. midterm madness 16 days out. the president hits the campaign trail on one side of the country stumping for tdemocrats. on left coast, sarah palin pumps up a crowd. a possible break. officials in texas say the wife of that missing jet skier brings them new information. so will it actually help them crack that case? blackout in the big apple. why millions may not be able to watch their favorite football team on their flat screen tvs today. and --

"mad men" final episode of the season. we look at the popular show and a new look at advertising trends. we're going to make sure that that theme song sticks in your head all morning. hi, everybody, great to have you with us today. i'm thomas roberts in for alex witt. welcome to "msnbc sunday." politics tops the news. all-out sprint to the midterm finish line. thousands will gather in ohio as the president and first lady cam name cleveland for the buckeye state's governor. the president tested his message eight rally in boston, trying to rouse the democratic base. >> where we want to be five years from now? where we want to be ten years from now? where we want to be 20 years from now? it's not just about the work we've done, it's about the work we've got left to do. >> getting hoarse there. on the left koecoast sarah pali drumming up support, calling on supporters to get out the vote. >> people know something has gone terribly wrong with our government and it has gotten so

far off track. but people also know that there is nothing wrong in america that a good old fashioned election can't fix. >> absent from palin's rally the state's top gop candidates, carly fiorina and meg whitman. fiorina campaigns in san diego while whitman was on the other side of the state. polling workers began collecting first votes of the high-profile races. early voting began yesterday. nbc's mike viqueira live at the white house. the president putting in serious miles. sounds like in that speech his voice is getting hoarse. tell us what does the white house have planned over the next two weeks? >> reporter: the hour is late, stakes couldn't be higher, and both sides pulling out all of the stops. president obama in nonstop campaign mode. yesterday in the normal democratic bastion of massachusetts that strong hold, he saw fit to raise money for senate candidates across the country. let's have a little more listen

to what he had to say. it was quite interesting. he brought this issue of social security. remember back in the bush administration, there was talk of partial privatization, investing a portion of social security donations from taxpayers, contributions from taxpayers into the stock market. the president raising that spector yet again yesterday in boston. >> that's why we'll fight the efforts some in the other party to privatize social security because, as long as i'm president, nobody's going to take the retirement savings of a generation and hand it over to wall street. >> reporter: and, thomas, one site that we have not seen from for two years since the campaign that put president obama here in the white house, michelle obama, standing noex him on the campaign trail that will end today. they head to cleveland, there will be a closed fundraiser in cleveland, then we'll see him in columbus, ohio, late tonight, about the 8:00 hour, another one of the big rallies trying to get

the youth vote out on the campus of ohio state university. in the coming days he also has travel to the west coast, oregon, to washington state. he'll be in california for two days, back yet again to nevada to campaign for harry reid and other democrats. he goes to minnesota for another rally, to raise more money, and back to new england, to rhode island. a full slate of travel on tap for the president. >> mike viqueira at the white house, thank you very much. another get out the vote effort in florida today. al sharpton brings together national leaders and a tour about the upcoming elections. that tour hit a philadelphia church where tim kaine suggested personal attacks are getting in the way of the nation's progress. >> it's not just voting no on matters that the president cares about we know you can disagree on issues, that can be done. but when you allow members of congress to file bills challenging whether the president is a united states

citizen, it's more than just policy that's at stake here. >> former president bill clinton is in california, again today, that's makes his case for democratic candidates there. he's going to be in the bay area for a rally at san jose state university following an event friday in l.a. where the former cam president campaigned along jerry brown and mayor gavin newsom. robert gibbs is on "meet the press." check listings for an interview there. a new twist in the case of the missing american man on the texas/mexico border, reportly shot and killed by mexican pirates while jet skiing. his wife has given a second statement about what happened to her husband, david, on falcon lake last month. the mexican attorney general's office isn't revealing what these new details heartily provided are. but he does call the new information valuable. one of america's most

beloved tv moms has died. barbara billingsley passed away saturday at her home in california after a battle with rheumatoid disease. she was known as the mom on "leave it to beaver." how are the boys working on the clubhouse? >> after the wall collapsed for the third time they gave it up. they went to watch television. >> gave up? >> leaving us a have a can lot of old lumber and a closet of wet jackets and raincoats. >> billingsley was 94. coming up, i'll speak with jerry mathers who played the beaver. he remained close with the friends and billingsley after all of these years. a protest march this weekend over a confederate flag flying outside a home. the homeowner, who is white, displays the flag as a reminder

of a heritage. her neighbors in the neighborhood call the flag offensive. >> to come in our community and have only been there three months and putting up a flag that symbolize slavery, it's causing us to regress instead of progress here in 2010. >> despite the march the homeowner will not remove the flag from her property. trying resolve a cable tv fight that left millions of fans in the dark. news corp pulled programming friday night, leaving 3 million customers without access to last night's nlcs game. cable vision says news corp wants it to pay $150 million a year to carry 12 fox station, more than double what it paid under the expired contract. fox says it made numerous, reasonable proposals to cable vision. if the dispute isn't worked out today, its football fans who are going to feel the pain on this

one, cablevision customers would lose access to tonight's giants game against the detroit lions. relief for the northeast today to tell you about after days of wild weather caused damage, delays and injuries. remnants of the fall's nurse nor'easter packed a punch to topple trees. a tree fell on two women. >> she heard the cracks from the trees and she started running. mom was hit on the head and the side of her face. my mom wasn't expecting that, i could have lost my mom. >> let's check in with the weather channel's jeff morrow. a wild weekend. >> it has been in the northeast. that storm is starting to move away. see the big swirl of it. we're going to say good-bye to that nor'easter. dumped snow in the ski resorts. just an indication of things to come. much of the rest of the nation is quiet on this october sunday. that includes the northeast. now that we've got that big

nor'easter out of the way, should have a pretty good day in new york city at 68. boston, sunshine, 65. cooler, the farther north you head, binghamton 59. burlington might have showers. the rainy area in the country, this isn't much, around san francisco and pulling towards salt lake city later today. should be a dry, warm day if phoenix 91. albuquerque, 76. the pacific northwest, 57, coolish in seattle, but it is october, after all. boise at 70 degrees. >> thanks so much. for the first time since the rescue a handful of the 33 miners in chile are talking now to the media. the group appears with medical staff at copiapo regional hospital where they were treated after being pulled from the mine. nbc's natalie nmorales joins us live. you appears on a talk show last night. the guys are expressing concern about wanting to get privacy back. >> reporter: yeah, they

absolutely are. everywhere they go, there's a crush of media and so they did express that, you know, this is a life -- their lives have been forever changed and they do want to get back to having a more normal life, a more normal routine, but as you know that seems impossible now. but i appears with the show on them last night, like the jay leno meets oprah, and it was interesting because it was probably the most revealing inter-vietnam view that they've all done. five miners on the panel and for the first time you know, though they have this pack not to talk about the difficult moments they did start to shed some light on what they were going through. one of the miners said that he actually saw himself dying, that was his darkest moment. they talked about drinking oil-taints water, that was all they had in the first 17 days was the water from the tanks of the machines that were with them. they also said that the videos that they submitted from below ground, once they were able to communicate with their families,

it didn't show what they were really feeling, the emotions that they were going through, that they were suffering but they didn't want families to know how bad things were below ground, thomas. >> surprisingly enough, one of the miners has returned to that type of work? back to the mines? >> reporter: yeah. from what i understand, i believe he went back to sort of close the chapter on this. i think he went back to collect his belongings from his locker and really to put an end to this part of his life. i think he wants to move on and a lot of them, though, have expressed this who is they are, thises what they do. they're not sure what they want to do. families say no way, i don't want you to go back into the mines but there definitely are a couple of them who said, i'm going back to the mines and i'm going back to what i do. that's who i am. mining is not -- it's not a profession, it's an identity. >> right. and as we saw the video of being greeted on the stage for the

talk show, i think that miner might have a natalie crush. that hug was a little long. i saw that? >> reporter: you think? don't tell my husband. they haven't seen a woman in 70 days. i think i'll allow them that one. there's a kuts momecute moment. that miner who gave me a hug what did you ask for down there? something you asks for that you didn't get? he said i asked for an inflatable doll. need i say more? >> there we get to see it again. i think he's got a little natalie crush, weias we all do e in the states. >> reporter: thanks. new details about the warnings that u.s. officials received years before the mumbai terror attacks. also, the money trail in the midterm elections, republicans bringing in big bucks, but does money donated equal enthusiasm. a wildlife sanctuary where man's best friend is teaching

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iranian american businessman held for more than two years in tehran is free. arrested after iranian officials say that he was tied to a violent opposition group but he denies supporting the group. he's expected to return to california late in the week. >> a new report in the "the washington post" examines the chase for campaign cash and where all of this funding is coming from. republicans running for the house brought in more than $100 million outpacing their democratic opponents. in the senate, republicans brought in nearly $60 million, democrats less than $40 million and that's in the top 18 races alone. want to bring in eleanor clift and also with us is jonathan alan from politico. how much of an advantage does this give the candidates and how much does the edge needed to pay off in the end?

does this mean money, victory? >> not necessarily. but the democrats realizing that a lot of their house seats were endangers built up million-dollar plus war chests for endangers conditions and that turns out to be not nearly enough. you have plenty of examples of, you know, billionaire, millionaires spending lots of that their money and losing. but in this current environment where i think there is real anger and there's real energy, the torrent of money flowing into these races amplifies the anger to the benefit of the tea party candidates and in the republican party. and to the extent that the voters are wary of what the obama agenda means for them, i think they would be equally nervous if they realized where all of this money was coming from. but thanks to the supreme court's ruling, mufch of this

money is flowing into these campaigns from anonymous donors and largely corp rate interests. >> to the casual observer, money doesn't equal enthusiasm? >> i think money does equal enthusiasm or certainly it's a part of the equation, it's not the be all and end all, it's not the thing you measure for enthusiasm but absolutely. what would you give your money to? when you get excited about an candidate, you give them money. looking at scores that the "the washington post" put up for the house candidates, democrats and republicans what you're talking about largely is relatively small donations. this is going to sound like a lot of money but $2400 or less per person. talking about a lot of people giving money to candidates and this is a bad economic time-. you've got to be motivated to do that. >> the republicans really outpacing democrats here, eleanor, in the money race. does that mean the gop interest is great flr min midterms? for the gop, the midterms are

where it's at. >> but the outside contributions that john just mentions from individuals, i don't think that's the big equation in this campaign. it's the unlimited donations from outside, mostly corporate interests that i think are really undermining our democracy. and i think, on the democratic side, democrats are so demoralized because of all of the prognostications that they're going to lose, i think george soros, the billionaire financier put it best, he thought it was pointless to stand notice way of avalanche. you're right, it's mostly on the republican side, the tea party side. >> some donors have to be declared but for many donations we're never going to know where all of the money is coming from. explain to us, if any, what impact does this have on the political process? >> the big impact is outside these thunderstorms we're looking at and it's what eleanor was talking about, contributions

that can come in independent expend tex pend ekd pend turs from corporations, money flying into the political races but it should be noted there have always been disclosure exempt n exemptions at every level of the game. if you give less than $200, for instance, your name doesn't go out there. one of the measures of enthusiasm, i would submit, is the unitemizes contributions that members of congress are getting, ones from small donors that they report a whole big number for but not everybody's name and address and all of that. we're seeing a lot of enthusiasm for certain members of congress. michelle bachmann in machiinnes is a good example. what members of congress are learning is that the more outrageous they are, the more they can get small dollar donations from all over the country they don't have to disclose. >> plus the personal wealth dumped into the fights for the

seats and governor races around the country, it's amazing. i want to thank both of you for coming on. eleanor clift and jonathan alan from politico. fight over happy meals is heating up this week. if you have kids in the room, make them leave. why one city is pushing for a ban. later, as "mad men" fans gear up for the finale, a nod to the advertising world of that era. there's that music, it's going to haunt us all morning long. what has changes in the advertising world? what hasn't? we take a look, coming up. and all my investments, but it's not something that i want to do completely on my own -- i like to discuss my ideas with someone. that's what i like about fidelity. they talked with me one on one, so we could come up with a plan that's right for me, and they worked with me to help me stay on track -- or sometimes, help me get on an even better one. woman: there you go, brian. thanks, guys. man: see ya.

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welcome back, everybody. wall street kicks off a busy week. home builders tell us how they see the market. also government reports on new governmental construction. apple is expected to announce

blow-out earnings thanks to the all-new ipad sales. the company's expected to release an updated operating system for its mac computers. apple shares topped $300 for the first time last week. in san francisco, the board of supervisors will vote on legislation to ban toys from fast-food meals. the happy meal law, as it's been called, proposed as an attempt to curtail childhood obesity. officials in france are telling flights landing at country's main airport to come with enough fuel to get back home. the country's hit hard by strikes creating fuel shortages after a new round of protests this weekend where more than 800,000 people marched against the plan to raise the retirement age. more in london. what is the retirement age that sarkozy wants to raise? >> reporter: it's 60 at the moment and he wants to raise it to 62. hundreds of thousands of people have taken to the streets in

several cities across france and there were random acts of violence, windows broken, scuffles with police. students reported to have joins the latest protest. the biggest crowd was in paris. dozens of students were arrested and several police injured. the impact of these have been felt primarily in public transportation. rail services have been disrupted, but nishofficial fea fuel shortages to cripple airports has been eases. 10 out of 12 oil refineries has been shut down due to striking workers and planes need fuel to fly. some people have been saying charles de gaulle airport has run out. the government has said it's fine until tuesday and they have reserves. been urging not to panic. in marseilles there is a garbage problem. the strike is spread far and wide. >> explain how is csarkozy's

administration responding to the march? how is he responding to the backlash coming about the clang of the retirement age? >> reporter: he's sticking to his guns. the age of retirement is at the heart of it. unions are definding the right to retire. government is determined to push ahead saying it's the only way to stop a pension shortfall ballooning massively. unions want them to think again. neither is prepared to cave. the battle extended to disputes over the numbers that turn out for protests. yef the unions were saying it was 3.5 million. the government said it was over 1 million in number. the key thing to remember the french president's popularity has slumps. the unions have the backing of 70% of the population all over these pension reforms. of course, this protest is not the last. the next round is on tuesday. it's the last, big push before the midweek vote on pension reform in the french senate. >> thank you.

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new information go warnings that u.s. officials received prior to the 2008 mumbai terror attacks. nbc news confirms that u.s. officials receives two separate warnings, at least three years before the attacks were carried out. the first warning came in 2005 when federal agents were tips off by the wife on an american businessman, david headley a key figure in the plot. 2007, headley's second wife warns the u.s. ambassador in islamabad about her husband. sebastian what are you learned about the 2005 and 2007 warnings by david headley's two wives? >> good morning. it's a pleasure to be here. well, the 2005 warning, his ex-wife, after a domestic

dispute, calls in a tip to the joint terrorism task force in new york and she tells investigators in several inviews she was concerned because he had been a long-term militant and he been training with them, he had been calling her, telling her go the training, the militants he was with, and also coming back to get equipment, including researching prices for night vision goggles. in the 2007 warning, we know that this moroccan wife, he apparently had several wives at the same time, warns the officials at the u.s. embassy in pakistan she thought he was aterrorist, he taravelled to mumbai. the attacks happens and his reconnaissance was crucial in the attacks that killed 166 people. >> how is the u.s. government responding to how they reacted to warnings? what are they saying now?

>> they're saying that they took both warnings seriously, but that the information was too general that they weren't able to connect the warnings back to a specific plot or group or threat. knowing more about the 2005 case, i would say, in that case, she did not talk about a plot, but the warning was quite specific in terms of her talking about the training and about his involvement with them. of course, we have to remember that the authorities, federal authorities in new york, were very good at what they do, they do get a lot of tips like this. the question is, what did they do after they interviewed her with that information? what happened next? >> does it seem like the wives were dismissed as maybe disgruntled spouses? >> that does happen, and certainly they do get a lot of tips from disgruntled spouses but there's other questions there, too. for example, we know that headley had been an informant or may have still been an informant at that time for the d.e.a., if

not some other agency as well and that may have played a role in the reaction to -- by the investigators in assessing the potential threat there. >> you write about the fact that he was a potential informant for the d.e.a. in the same span of time he was training with militants in pakistan. >> yes. we've been able to confirm that when when he started, in early 2002, he was still working for the d.e.s, we're not clear when that ended. one would want to know, for example in 2005, if he was still an informant or even as ex-informant, that may have hadden impact with investigators accession the wives' warn if this guy has an impact with the u.s. government it may be loaves a threat. also the concern, obviously, the investigation in mumbai has shown evidence suggesting that pakistani intelligence had contact with headley and

involved with handling him on his spying missions in india and that raises the specter he was a rogue agent playing each other. >> where is he now? >> he pleaed guilty in march to the mumbai attacks and a plot for an attack in denmark, and he's in jail in chicago. and he's been cooperating with authorities, both indian authorities and u.s. authorities and giving lots of information. >> thanks very much. >> my pleasure. in our world view this morning, we begin in indian, after ten people are killed in a stampede. 40,000 people have gathered. a fight broke out over which goats would be sacrificed first. people were then trampled. in the philippines, hundreds of residents on the move as a typhoon comes closer to land.

typhoon meggy the strongest of ten to have affected the country this year. in argentina, one of the biggest auctions in latin america of beatles memorabilia wrapped up. 500 people turns out. 130 objects. the bass went for $35,000. the drawing went for $12,000. it is still before 9:00 a.m. in the east. but certainly not too early for thousands of football fanatics who have begun their pregame rituals. the weather channel's mike seidel at lincoln financial feel where the eagles take on the falcons. we've got people have shown up to start the partying, huh, mike? >> reporter: they have. the weather's going to be tremendous today. we're in the mid-40s this morning. most games in the east to midwest. home games in new england, here in philadelphia, as you mentioned, the eagles and the falcons. the giants are home. the bears are home in chicago.

green bay's at home, not bad, 39 going to mid-50s. only game that may have rain on the west coast, oakland taking on 49ers and showers in the area. here in philadelphia, two of my favorite tailgaters, tom and charlene wells, they own great restaurants on the delaware beaches. irish eyes. >> irish eyes. >> show thomas what we have on the grill. we've got a little bit of everything. >> burgers, dogs, pork roll a beef tender loin. >> these are famous hot dogs. >> why? >> lewisburg, pen from buyerlies meat market. every time we go up there we buy their hot dogs because they're natural, fresh, awesome. >> let's wrap it up. thomas, probably and the crew back in new york would love to have -- look at these shrimp, jumbo shrimp. look how big those are. the size of -- i don't know.

>> a football. >> not quite -- these are from from the gulf? >> yes. >> they are safe to eat. >> i'll eat one. my gosh. >> aren't they fresh? >> thomas? >> you're making us jealous. i'm from baltimore, i know their place. >> yeah. >> come on down to philly. >> if i could, i'd get these up to the control room but i'm stuck here. >> city of brother love, come on down. >> they'll be gone in no time. >> have fun down there. enjoy the shrimp. >> reporter: good weather for the phillies and giants across the street. phillies, of course, lost last night. they'll try to beat the giants. >> go, phils. >> we got the plug in. a programming note for everybody, watch football night in america at 7:00 eastern followed by sunday night football with the colts facing red skins, tonight on nbc. ♪ >> sure we got the "mad men" music going first. the "mad men" finale airs

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welcome back. sads now pass along, barbara billingsley loved for her wholesome portrayal of june cleaver pass as way yesterday. she died at her nome california, she was 94. billingsley's character in the 1950s classic reached supermom

stat us called that era's model stay-at-home mother. >> that remind me, mrs. dennison called today. did her girl give you an invitation to a party. >> linda dennison, nut girl in nigh class? >> yes, her mother gave you the invitation last week in school but you didn't mention it. >> yeah, she gave me an invitation but i'm sure i lost it before i could read it. >> how did you know it was an invitation. >> joining me jerry mathers who plays beaver on "leave it to beaver." thanks for joining us. >> thank you for inviting me, thomas. >> i know you and barbara billingsley remains close over the years, and we are sorry for your loss. tell us what you remember most or who do you think barbara's legacy will be. >> i think barbara's legacy she was one of the most charming ladyize ever knew, i mean shes and a philanthropist, involved in charity work. people see her as june cleaver,

and that's the way they think she was. and she was very much like that, manners were very important to her. she taught me so much about acting and living with other people but she was truly a wonderful person and this world is going to be -- have a big hole in it without her here. >> she was a kid when you started. was barbara more than a tv mom to you? what are impressions that you remember, the first lasting impressions that you remember when she came into your life? >> i think what i remember most about barbara billingsley is she was a wonderful person. i had a mother at home, barbara had two sons almost tony and my age within a few years, i knew she wasn't my mother but she was the most special teach somewhere i got to spend eight hours a day with her for almost six years, and we were working but she was always helpful. if you needed anything my whole life i knew if something were wrong and i needed some kind of

advice i could always go to barbara, not only advice it would be excellent advice because she was a very, very smart woman. she was the quintessential person that you wanted as your friend. >> did you realize back then, and i know you were really young, you probably have over the years realized this, how special the show would become? the longest scripted show in history, still running today for families to watch? >> at that time, we didn't. we were just this little show and as i said, most of the shows at that time were gangsters and police and cowboys, and that was going all over the world. one of the things the writers were very conscious of is presenting the american family to the world. a lot of people thought we were here still, you know, doing the things that they saw on the tv. so we were all gangsters. and barbara had that perfect mom, i mean, there could have been no better mom than the way they wrote on "leave it to beaver" but i know if you talk to her sons they had tell you

she was very much like that at home. she taught me so much that, you know, i just am going to miss her so much. i always knew that i had a shoulder if i needed one and it would always be the best advice if i ever went to her. >> in addition to barbara being gracious she was a funny lady, something audiences got to aelz when she was in "airplane" and speaking jive, is that something that she would crack you up as a kid or as an adult when you had the adult relationship? >> that's a jaded view everyone had of her because of the way she they saw her on "leave it to beaver." but you know she had this wonderful sense of humor. in some ways full of the devil, making fun and -- when she walked into the room, the entire room lit up and she could do comedy. you know, people just kind of pigeonholed her into an ideal mom. a great person. so fun to be around.

you knew if barbara was in the room it would light up. >> she lived up to being the ideal mom for many of us. she is a fantastic woman, a fantastic legacy she leaves behind. we appreciate you coming on to share the insights about the experiences that you shares with her. jerry mathers, thank you, sir. >> thank you very much. as i say, we're going to miss her very much. turning to the economy. there are some new signs that america is once again pumping money into advertising. magazine ad revenue grew over 5% in the third quarter to $4.8 billion. that was matched bay spike in broadcast advertising. the gannett company who owns 23 stations says ad reeve knew jumped 23%, these reports follow a record-breaking year in internet advertising. analysts say digital ads grew 11% to set a half-year record. "newsweek" turning back their advertising clocks. magazine highlighting ads from the '60s and how they've

changed, become on sole lead or in some cases offensive. it's a nod to the finale of the hit series "mad men." the protagonist take on the ad world. >> advertising is based on one thing, happiness. you know what happiness is? happiness is the smell of a new car. it's freedom from fear. it's a billboard on the side of the road that screams with reassurance whatever you're doing, it's okay. >> joining me is the retail doctor, bob fibbs, the author of the retail doctor's guide to growing your business. >> good morning. >> we go from talking about "leave it to beaver," to "mad men" our '60s throw back block. we look at old ads they were like works of art for so many people. what's happened in the advertising industry in the '60s that's coming back in 2010? >> everything old is new again.

'60s were gray, it was our heyday, look at this new medium. they were just romancing necessities and '70s and '80s, oh, feelers really like this, kodak, at&t, call your mom and in the '90s, we could be inspirational and aspirational products, bmw, jaguar. now a short form, most are price driven and that knees to change and we're seeing that. >> it's becoming iconic branding. this old ad for olen chemicals claims to make water wetter, lipstick smoother. do ads have to make sense to be effective? i'm looking at that kid ms face like i don't flow what that means. >> well, they're trying to paint that emotion. i don't think that's changes at all about. >> right. >> fundamentals of advertise are v. not changes find an emotion,

link to your brand, you'll be happier if you buy it. >> that little kid reminded me about jerry mathers ns "leave it to beaver." what fundamental characteristics of advertise having not changed? >> you've got to tell a story. now with dvrs, tell it that we get it quick, it's challenging but we're discovering in the '60s, look we remember the old spice guy. we're talking about the old spice guy that was the brilliance of the '60s. >> look at me now. now i'm holding caviar. >> you should have been that guy. >> old spice, here i am. don draper talked about happiness in the clip that we plays. want to show everybody quickly the crown royal ad, which is my uncle's favorite drink april good excuse for a man to buy top-notch whiskey because after all he can't take it with him. >> the idea is advertising is that little angel on your shoulder thats's saying do this, not the bad angel saying it's

going to cost you money. great ads are this one. the more fear ads we're turned off. we want to have that, go ahead, treat yourself. the world has changes. we're on the cusp of a new he'den itch i believe because our 401 ks are nothing. >> you're watching "mad men" tonight? >> right. joan and don, what's going to happen. tha great to have you withus. >> president obama's most famous speeches. stay with us. frequent heartburn ?

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president obama has been held a powerful, public speaker on the campaign trail and the white house, even critics admit that one. sure, he may take jabs for using a teleprompter but as a new book says, make no mistake, this is not a president who reads whatever is put in front of him.

look at all of the note his made on the draft of a health care speech that was given last september. a former bill clinton speech write somewhere special assistant and co-author of "power and words, stories behind barack obama speeches from the state house to the white house." good to have you with us. your book shows a president who is very hands-on with his speechwriters. take us through his process. >> look at the campaign process, from the beginning and going back to his early days in the state house when he ran for the senate, this is someone who didn't have a speechwriter, he wrote his best material, author of two best-selling books and someone who takes the laptop out and write a speech. i think he brought a speechwriter on because he ran out of time and there isn't enough time on the campaign trail. if you look back to the senate in his days with his chief speechwriter they used to work

on the draft and they'd go back and forth. that process exists today. president obama is involved in his speeches especially big ones and goes back and forth. this is someone who knows what he wants to say and is a heck of a speechwriter and speech giver. >> your book gives the inside story on how the most important speeches were written help wasn't in the best of pirates, not surprising as he had had a long and emotional day in face of the wright controversy. another obstacle of many to come. i'm running for president and i have to explain this to people. this is a test, and i owe people an explanation. what sense did he have this is one of most important speeches he'd ever make? >> when i spoke to him about that, he explained just the gravity of the time they were living in. they knew, and president obama knew, that his campaign and presidency was on the line. when he picked up the phone and called john and said, listen, this is the one that matters the most, and then sat downloaded to

him almost two hours of exactly what he wanted to say, they both understood the gravity of the situation and the reverend wright crisis could make or break his presidency. as many will say, he stepped up to the moment, delivered one of his best speeches ever and put to rest what could have been a career-ending situation. >> if you were a speechwriter for president obama, what would be some of the things you'd want to have him say or some of the things you'd want to caucus with him on? >> i would say what bill clinton understood and i know president obama understands, it's all about your message and speaking straight to people and making sure it's consistent. this is something, if you look at what barack obama has done throughout his career, leading into the white house, he understood the power of consistency of message, it was responsibility, it was change, whether that was spring field,

illinois, or going into washington, d.c., he understood what people needed to hear and to speak directly to them. that's why he's so incredible at a rally. he knows how to lift people up and inspire him. i encourage him to remember that. i think you'll see in the coming weeks barack obama back on the stump in front of large crowds, where he's at his best. i think he'll touch people and inspire them again like he did well in 2008. >> anything writ been president is fascinating reading material. "power and words the story and words behind barack obama's speeches from the state house to the white house." >> thanks for having me. inside the mind of marilyn monroe, her personal notes and letters revealed we explore them coming up in the next hour. she felt lost...

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