he takes with him the red soviet banner of victory did not evoke a response in the security council, and the recent speeches of our diplomats on the situation in the butch, despite a weighty package of evidence of the involvement of ukrainian radicals in the executions of civilians, it all came down to a banal retelling of staged shots to russian permanent representatives, as well as interviews with local deputies and officials on one of the ukrainian news. nykh scheme, and the upcoming april 2 cleansing of the guchi from russian accomplices has now been removed, but the user managed to save it, which is not so in these speeches. you know, i am far from criticizing our diplomats, they are big smarties. and yet diplomacy is the biggest part of the iceberg. this is not public diplomacy, let's agree. now, therefore, let's go, i'll go , let's go, i'll talk about what could be changed so that the situation needs to be changed not only with current diplomats and the current one. well, i

suspect that now we need to train new diplomats of a new type, the world has changed. well, i understand that there are traditions that have been going on there for decades, and russian diplomacy, they must change first. everything related to the public presentation of the material. here is what you showed, which means that it is unacceptable to read from a piece of paper, it is unacceptable not to accompany. this is some kind of video photo content, that is, the image is always and more often stronger than words, because in the image these words are always like, well, there is nothing to say people now without a picture, nothing at all is the first, the situation, the second situation is also a very important diplomat, which performs public functions. he must please his audience, starting from the external view and ending with submission. this is even. when we talk about the audience, i mean the enemy. he should like him, too, like, for example, a diplomat in such and such a country. he obviously has to please the audience to strive to

please the audience of this country. this is a necessary rule. if why because it has such a function to arrange people. hence, the government to the policy of their country of european countries must be blacks. and here i'm not saying that yes, yes, i'm not saying that they should be blacks, but they should evoke sympathy evoke quite right. and this is a very important skill. unfortunately. i think that she doesn’t have all the things you want to say that if in the security council instead of non-benzia, there would be a person i don’t know the dosage, for example, a beautiful woman with a brilliant english pressure and without a piece of paper, you think, and some other video frames you think that it would have changed something, i'm sure that with all due respect, the president's incredible pleasure did not work out in one speech. one change doesn't solve anything. if digested into the tongue commercial when you are selling a product or service. you are doing marketing research. you are

looking at some kind of audience, with what, including slogans, are you going to this lake? how do you serve this advertisement? all the same should work. and here, wait, zelensky, who arranges these booths, is obviously always liked by many. that's right, there are some crazy sins that i like what he says, but basically i like it that we must behave exactly like that, since he is completely it is not necessary to behave exactly like him, but why do you like him, because he beats, and in those requests for public policy that that audience has, it is different. it is not us that enters our internal audience, including by pounding the table with a fist, it does not enter there. it is already different approaches, if possible, briefly two more important points. well, the third one could connect the public vision of social networks. this is a necessary requirement and the rules for anyone in public cannot be the men themselves, because adults mean, to they need to connect people and help to do it,

because this is another source of reporting information and those who are included in the prohibited list too. and to lead there, of course, of course, they work. now how many times are that audience in this use of things to let such things in and the fourth moment, the last one. i'm sorry, the very last moment. we need to change now, it will be difficult to do so. we should have done earlier the approach of working with the media from and opinion leaders in those countries where we we attend simple press conferences. they don't work today need personal communication with those. who writes operations are engaged in personal communications. antuan valeevich a new kind of press conference. this is alekseevich poroshenko showing us the shot through housing, then they said that he was not a good fellow at all. i don't want to criticize anyone. i'm not saying this for this, but to change it, but if we had a normal network of loyal people built, it repeats itself inside.

let's talk about the fact that it can be faster, but igor vasilievich change, now we will not talk about that we need to completely change some kind of approach there. that's just an accompaniment. uh, any of our press conferences, briefings, speeches on the international platform with some kind of video content. but it can be done, or it won't work. this is possible of course, but i would like to emphasize that the main thing, after all, is the content of the protests. uh, sometimes you hear that it is not necessary to read out, but this is normal work in international work that does not bring results. this is the main content. yes, show me the new one. uh, war and peace to some man and say, there the content is very good, and he looks at the volume. now, yes, he is frightened and simply will not take this book in his hands. no way just that we

do not hear and do not listen. so it is necessary that they hear how to achieve this, maybe first, that they see. well, at least see this grandmother. vaughn, let's say. here is the famous test tube of paul with powder and somehow forgot to lie to me on provocation. she worked, why can't we convey our truth? more, well, this effectively exists, but i don’t know if i absolutely agree with you. uh, firstly, i must say that our elite of diplomacy is represented there, and they demonstrate examples of high classical diplomacy. artists are working against us, artists who simply read the text, without giving themselves, probably, even an account. what is he reading. here is a lie. lies are already outrageous

lies, and behind the lies in everything, what he reads is not a word. our truths speak absolutely the truth, but they speak in a classical way, in a way that today is no longer perceived because of his work. this is just the tip, as you rightly said, you yourself the iceberg at the bottom of the preparation for the night should be ready, the press conference presentation should be visual material so that the person is much more energetic and since it is now accepted to understand who the target audience is, the target audience is not the five people who are sitting around the table, and the target audience is the audience of the world, for other channels to want to show it, it should be a very emotional speech, a very bright picture, and then it will work. the obvious things here is that what you were talking about? i think no. i think approaches should be changed, in principle, they cannot. yes, they

can't why because we think here we will wage an information war. this is some kind of separate war. well, there is no such thing today, modern warfare, its integral part is the information warfare. in what, even if it does not go into a hot phase, but in a cold one and look what needs to be done, we don’t have today what the united states has long been in existence even in china today they did this, which means in many countries corps three and the ministry of defense corps specialists in conducting cognitive wars of influence on consciousness. but this can be done and must be done very quickly. we have a lot of specialists who work on their own, because in order to ensure that there is no luck to provide reinforcement. there professionals should work and it is not worse. and better than those western words, he should do it as with elements that he is not,

he is a classic diplomat. and, of course, i agree that it is necessary already in this paradigm that the information component in any war today it is imperative that with the current means of communication it is necessary to prepare, of course, mgimo our specialist diplomats in a different way, but without being accompanied by specialists in these cognitive wars no, we will not be able to work, and then this is what vladimir aleksandrovich was talking about a man who tells a lie, but does it effectively. now, mr. president of ukraine, we will make this effect people are ready to listen to, it impresses someone even to tears. let's give some examples. vladimir zelensky continues his virtual tour of european parliaments last tuesday , the ukrainian leader spoke via video link in front of the seimas of lithuania, demanding and pressing on guilt while you europeans are buying russian oil here. we ukrainians are suffering. the reception impressed several

deputies so much that they cried right in the bed. almost daily, we find new mass graves of the murdered, thousands of murders testify, hundreds of cases of torture, corpses of people are still found in sewers and basements, bound and mutilated bodies. there is bodies that were large enough, but now left almost without inhabitants, last week zelensky appeared before the un security council to convince the world community of the atrocities allegedly perpetrated by russia in ukraine for this, the politician showed a video of beating corpses , and before the demonstration he delivered a speech, during which he abruptly stopped and froze for a few seconds in the best traditions. this is what impunity leads to. if possible, watch this video, because not everyone can come and see us. it is so look at this snippet. thanks for pr, the ukrainian

president uses any media platforms in a recent interview with the american cbs channel. zelensky accused western partners that ukrainians could be treated badly, and they feel it, you treat us like second-class we are not sausage, not cheese, not grub, not food. however, not all countries are ready to give zelensky a platform. this week , israel refused to organize a speech by the ukrainian leader in front of parliament, and earlier israel refused from the repeated speech of the president of ukraine, proposing to limit himself to private telephone calls, despite this, american journalists are sure that ukraine is winning the information war. ukrainians held a masterclass in information warfare, playing out russian brutality and military blunders cleverly, using social media and appealing to

the emotions of foreign leaders perhaps russia is winning on the battlefield. in ukraine , manipulation wins the information war, because back in 2006, a special laboratory was created in the pentagon, a huge laboratory, which is called, uh, communication strategy, and they are preparing it all. and there zelensky where, uh, such an artist was suddenly born to him, good performers. it turned out that we were surprised when he was chosen, how the artists were chosen, but our military did not contact you, i brought an article from the military. so here is the colonel who all this will change for consultation with you by some advertising and pr technologies and in order to somehow , maybe, our military

diplomats take them into service with us. we are losing. no, there is no united russia system. there is no single fist. you understand how they work in every little place. they know what they need to do, who their target audience is and how to do these two attacks and that's it. you understand the rest. and we have it all sort of scattered. we have it all loosened up. we have all this on its own almost follows us. so powerful the truth is worth it and we can't use it. we simply do not consider it necessary to prove this truth, because it is true vladimir viktorovich, you absolutely rightly noted here that we believe that this is superfluous, that this is sham, that this is clowning. here is what zelensky shows. and it works very effectively. this is not clowning. it works stop evaluating it's vladimir part, you understand a second, if i now come from the next broadcast, not in a suit. but remember how the barat walked in such long thongs, over his shoulders.

this will work for ranking. people will watch it, because it will be interesting for them to see the previous one on the host of the show, which is done this way, but there will be no trust at the same time, vladimir viktorovich. i'm wondering why in it because now i'm laying it down, if you put on a red nose, while ivan you will have a solid image. here zelensky has an integral image of a man who howls unshaven. uh, cheap clothes army t-shirt, cheap sneakers, constant moving around, a little bit of sleep deprivation somewhere, under the eyes face tense face. this is the whole image of a man who very professionally sells the image of his warring country. this is how he presents it. and what do we offer in quality? thank you for offering. see. i'll just explain here, uh, vasily nebenzya, this is also in some way an integral image, but this is an integral image of a russian from american action films of the eighties. here's

what we offer to their audience. it's true, uh, in my opinion, the best pr-image is from the russian federation in this confrontation. this is ramzan kadyrov, and this is an integral image that somewhere frightens someone, delights, uh, goes on the social network and is active. social media followers. and, in my opinion, a million just over the last month, it was added several goals higher than our ministry of defense. uh. that is why he does not grimace there. no, there, in general, kadyrov himself is not very much in his telegram channel. basically, he has videos of officials. he has. here it is perceived very differently. many there someone admires. hates he scares someone very scary, but he has such an image. uh, oh he and he created for himself and maybe there are pr people. and this image

is very sincere. in a sense, it really is a whole image image. that is , take it as it is. well, let's say, wait, well, you don't forget that it works. again, it’s completely unlikely inside, but there are these videos that ramzan akhmat is now recording, they are distributing ramzan kadyrov ’s videos around the world to someone there. i hope for some positive effect. and this is somewhere in the middle east . indeed, it can, it can be, by the way, very impressive. this is it. there is an effect, because, as now, again, because jokes appear at any time, regardless of how tragic times are now. we heard and allah akbar so crossed ourselves, thank god the russians came. here is the result for you, with regard to efficiency, first, now if we are talking about west and targeting a western audience, not

only a western one. by the way , stories about the suffering of victims among people among the population produce more effect than a dry geopolitical calculation, because if people are already initially set up somehow negatively towards russia. even at the level of stereotypes, stories about how the ambassador or diplomat tells, or something else about the fact that russia is somehow the british americans nato somehow even this is absolute, however, this does not convince. here are pictures of what happened not only photos and them means, uh. and seeing a meeting with those who suffered, it may be, uh, they closed an important topic for me, then here's what he said in hell, remembering the barat. there you don’t have to put on this red nose manakini. how it's called? i am the first hit and love very much. that's all the rest. that's what coin does. so the apparatus is just one of my favorite films. you can, as a playwright

, now prescribe us a-a and a line of conduct. and maybe even uh, some kind of external appearance, uh our representative who will work so for the western audience that he will get live and in doing so he will not repeat. here is a frank lie that zelensky is doing. hmm well, for this, all our external representatives need to learn how to watch stand-ups. stand up is such a way of public speech when you go out to an audience that can interrupt you, which may not agree with you. you have a line, but this line will always be interrupted and you need to return to this route. here is the standard - this is a very useful thing. this is just what you need to start doing from school with public speeches of the student not called the text. although he may have a stitcher it is necessary to do ancient greek art. rhetoric - it's all no good, even

now the ancient greek oratory. art is paper. this is the letter that needs to be taken and done. i'll give you an example, we say that it all appeared. there almost now or in some ancient greece when there was no youtube and we can’t see what this example is, here’s what, a one of the philosophers of the 20th century said. note hitler is a speech. oh stalin, this letter, and we are still in the stalinist tradition, because in the cabinet mode we define the truth, write it down on paper, take it out and read it out, and hitler from the beer halls to the stands of the third reich of public politics in the twenty-fifth year. he took his photographer took photographs of hitler closed photographs for private use to show him how he was and these photographs and then hitler's public speech looked, another a man whose name was charlie chaplin and he took all these mechanics, and at the end

built on these same mechanics the famous monologue in the film the great dictator, an appeal to the world of human values, that is, art. perhaps they are evaluating an activation arms race so that we can change, as it was the soviet union, now we are being pulled into an information arms race, you are offering us. why don't you do anything? why do you need to invest more money in information warfare? you need us again overstressed i'll explain why, how it works? why it works differently the americans have already invested heavily in the information war. now. we just need to master the tools they have created and turn against them. this is the second time. uh, a huge amount of tools. that's just scatter on the ground. take them, what is called the second, in no case should you go on about and you should not copy their behavior, because this will not be appreciated by the copy. always u-bad stuff we need to be original what we did when we tried kick expression race. we have created new types of weapons in the information war

. we are creating new types of cognitive weapons. we mean, i mean, uh, hmm uh, soft power in the form of the culture of russian culture, the balalaevich orchestra. i thought they banned ours. they are their own taboo fruit is always sweet. and when he serve to listen to much more so dostoevsky tolstoy what banned them? because uh, dostoyevsky tolstoy uh, in e western e politics in any case, or there in the cultural environment. this is an adaptation of tolstoy. i 'm afraid that there will be dissidents who will do it the most, of course, now i'm exaggerating a little . wait a second. of course, i'm exaggerating a little now, but it works exactly like that, and co corps i really like it. it’s actually not considered there, you know, i’ll tell you the following now yes, few people know that leo tolstoy wrote his works in ink max factor, because

it added, uh, additional length and volume his works. yes, no one there will read nikolaevich in the west, read it already. and now what to do a long time ago in order to solve the problem here and now in fact, it is quite simple, and what happened in the war of 1812 in the war of 1941-45 , this is the partisan movement and the mobilization of civil society every person. now this is the media, by mobilizing civil society, encouraging civil society in their aspirations of patriotic work, we will solve the problem. like this on your territory and then let's move to the territory of a conditional enemy , there is only one cool offer, but we are not an english-speaking country; we have a lot of people who are ready for english. this is not enough in the country. i mean the people. therefore, it is very difficult for us to go out. if we had a pool of people, especially those who are verified in the west with good english, and now we will, but we don’t have even less. anton nevertheless.

do you want me to forget why we still know that there is the internet, we know that there are bloggers, that there are opinion leaders. why why can't they be together collect? why don't they want to speak up? well, yes, wear it very close to us. there are no one no one knew the association of victims e victims. uh, there uh constitutional camps in all countries of great britain in uh france especially in germany in the usa these associations have gigantic weight. why can't our association apply to everyone for some kind of support? why e? every uh ukrainian associated with advertising wrote 10 letters to the advertising festival demanding that russia be kicked out of the festival this year. and he calls me the boss and says that the boss festival, vladimir, i can't resist it. this is a ddos attack, you understand, it

comes every day with bags of demands from ukraine to kick you out. i mean, obey, you understand, why do we have why we go all the time in the tail? why should we somehow respond to catch up? where is our self? we had lesen titan with us. i don't know, even in our time there was a surkov who wouldn't let a move like this happen. why is everything so scattered all of a sudden? you remembered stalin yes , cabinet, but he had a propaganda department agitation at the high, vkb, was headed by this very, uh, alexandrov, not the one who was in that president, uh, direct director of the party academy throughout the entire period of the war. before and after, there was levitan's voice , for example, this is already a voice. but it was all systematic. it was all tied into one particular polish now just a second. let's take a little break. again, let's

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well, having nothing to do with it. of course, not classical diplomacy, there is some new one, but they work. ah, they work for some general result. in general, again, it’s not bad, because if you now put yourself in the place of a resident of some western european city, then it ’s almost impossible to go out into the street and not get involved in some kind of, uh, mass action that is held in support of ukraine, it looks like rule as follows. the day before in talla activists staged a show at the russian embassy in bloody shorts 20 girls came out to the russian type of department with packages on their heads and in underwear drenched in red paint. this, according to the organizers, was the image of ukrainian women and children raped by russian soldiers and ukrainians. colorful photos. dispersed in western

newspapers, another lover of red paint, ukrainian artist alisa kovaleva, crawls on her nightgown and the ukrainian flag in her hands, depicting herself as a victim of russian aggression. this the performance was filmed in berlin by ukrainians. now he claims that the girl is crawling and going to other areas of the main european steels. and in lithuania, actionists poured red paint over a pond next to the russian embassy, ​​the protest was agreed with the police and animal rights activists when the water in the pond turned a shade of blood. the lithuanian swimmer ruta mail titan of great britain organized a swim in it. the attention of the press was attracted by the actions that the ukrainians called a bloody trophy. activists brought washing machines to the russian embassy, coffee makers, lamps, toys and other rubbish, which, in their opinion, symbolizes the loot of russian soldiers in ukraine, this whole zombie apocalypse. of course, it gives the impression of some kind of personal private initiative,

but i have absolutely no doubt that this is all, but it has been thought out and such a large collective work is underway. well with this. fighting like this is unconditional, well, this is completely game, but again, this works elena vladimirovna, you understand, of course, it is absolutely obvious that this is staged everything that is is carried out purposefully, systemically. you know, that's when you talk, huh?