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tv   Pozdnyakov  NTV  December 2, 2022 12:40am-12:56am MSK

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okie, will you be lonely too? wait. i will accompany you. i will go. thank you
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. i'll go. the collective experience is bombarding russia with new
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sanctions packages. what happens to our exports under these conditions, how quickly we move to pay in national currencies with friendly countries. what products of our and for now, besides, of course, grain, is gaining popularity in the world, what is being done so that our logistics turn to the east does not limp, but is effective, let's talk about this with the head of the russian export center veronika nikishina. veronika olegovna, due to the fact that many foreign brands have left russia, the layman, probably, may get the impression that our companies. eh, now the domestic market is more important to occupy, the vacant niches and exports are not at all necessary. this is true. no, it's not like that, export forms 30% of our gdp. export is a guarantee of quality, because the product that is exported, it can compete in the foreign market and withstand this serious competition, therefore,
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export is absolutely true for many of our industries. in production is there from 15 to 50% and these are the really extra ones. uh, profits that we must definitely keep. just needs to be reconfigured. e its expert geography every ruble, but invested in export support. it doesn't just pay off. the budget, but pays off quite well gives at least 4.5 rubles. taxes, while ours are very conservative, and the calculations, er, in many industries, tax revenues from exports are higher, so in no case should we refuse to export. this is indeed a very significant driver of the development of our economy - this is not a figure of speech. it really is. so i would like to understand, uh. now export. it's all in national currencies. we are, so to speak, with our, and partners, 100% work. hmm no, of course, uh, we never had
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such a share of settlement in national currencies that are being formed now. that's just the situation as it is now, uh, related to the complexity of calculations in traditional elutes. she pushed for the fact that the share of settlements began to increase. national currencies in order to make payments in national currencies. e, carried out, you need to have exactly the balance of these currencies there, the ruble is the ruble dirhan ruble sums, and this balance is the ruble, of course, the ruble is the rupee and so on. now increasing imports have begun to form, the very balance that allows us to accumulate the liquidity of national currencies, which thus, by providing this liquidity, already these calculations in the national currency, allow us to translate mutually complementary trends, we allow us to see. uh, already such a steady trend in favor of increasing the share of trade in national currencies. regarding what happened before. well, of course,
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this is not 100%, but it is clear that we, together with many countries, will seriously increase this share, because this guarantees profitability. eh, it guarantees stability of calculations and creates many other advantages. well, according to open sources, the services of the russian export center have support. uh, took advantage of the centurion of the company, first, not 15 1/2.000 russian exporting companies benefited from our support measures this year. i want to say that this is 30% more than last year, that is, despite all the geopolitical upheavals, despite all the sanctions on everything, despite all the attempts to ban us from exporting. we u saw the activity of russian companies, which resulted in these figures, as for our measures, for example, we uh, at the end of february at the beginning of march. we have released the first of 180
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newsletters on what sanctions are, what sanctions are imposed for that period as well. it was indeed a misunderstanding that was very much in demand, and the lack of information was a misunderstanding of certain sanctions on what is possible and what is not. it was here the first uh, analyzed and already to explain the package of sanctions introduce. to different countries, we united them in an information bulletin and gave some recommendations. how are they used to ensure that, uh, exporters do not take those steps that are definitely completely dangerous. uh, in a few months , we introduced 15 new products into our product portfolio. tools. these are new insurance products. these are new credit products, participation in exhibitions and e-commerce, which we began to adjust in the market of friendly countries to the marketplaces of friendly countries in order to
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create promotion channels to where our exports will be in demand. well, our food is in demand. e abroad. uh, here some new grocery positions may have appeared there, that uh was a time when our liver and ice cream, and let's say in the middle east, our honey, in particular ingush. there are no mistake. we have the pc sector is really our export pride. uh, according to the results of last year, 37 billion dollars, uh, it was, well, an absolute record in terms of exports of this industry. it's all the same, probably, the bulk of it is seriously yes , actually grain. they produce products thanks to such a competent structuring of support measures within the framework. e, national projects of international export cooperation. there is a separate federal project dedicated to measures support for the agro-industrial complex, support measures begin, but, it turns out, at the very initial stage of this e-
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client path, that is, starting with land reclamation, without which there will be no harvest without a harvest there will be nothing to export. here, starting with land reclamation. we have, uh, a set of support measures that complement each other, and which, i believe, has led to the fact that the client is treated kindly by these support measures at different stages of the export. e. they really showed their export cycle, well, in fact, phenomenal, er, results from the point in terms of export growth, and i want to say that the fourth enterprise is pc. yes, every fourth agro-industrial enterprise received measures to support the russian export center, in other words, every fifth ruble earned by our agro-industrial enterprises was earned with the help of the measures that they received from us, for example, for the agro-industrial complex segment this year is very effective for us. uh, our pavilions have started working. uh, the pavilion is a
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permanent exposition of russian goods in a friendly country. we now have four such pavilions china vietnam arab emirates and egypt and now we are opening two more pavilions in turkey in saudi arabia, we have increased it many times. uh, sales from these pavilions. and there i want to tell you that products like grain are exhibited there. groups that is, such a segment, e b2b and finished products, e, and e cereals and urine pasta and and water and and sweets and sweets and ice cream. this year, we have partnered with 20 large marketplaces that host the electronic shelf of our national store. that is we thus here through partnership we increase the number of channels through which our products are recognized , promoted and ultimately sold through
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various tasting events. e work through bloggers to sell our crankcase products. yes absolutely right, but assistance in adapting the packaging to the specifics of the consumer of the host country . uh, various consultations, various webinars, telegram channels that we run through which we tell various life hacks. which allow to be effectively sold in our markets. all this allowed this one to increase the conversion into the final result many times over and we have huge plans, for the next year in this direction and for sure absolutely our not only grain will be recognizable in foreign markets, but also honey ice cream, which you said, pasta candies, flour, water and so on, when we talk about building new supply chains. we understand that when turning to the east. uh, this transport arm is getting longer, but for an exporter, if he enters new markets,
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it is not typical for him there, for example, earlier traded with europe but now we want from china yes , ah. some support measures are envisaged here. well, i would probably divide it into two parts here, firstly, in order to enter a new market. we also need to understand what kind of market this is, and here this year we really had a great demand for that world of support group, which we call there informational and analytical. that is , uh, the search for potential markets in which the exporter's products will be competitive. this is the first. where to start and, of course, logistics is an important factor, but it is not a stop factor in order to reorient to another market. why do we say that the cargo corridors are full? yes, there, for example, in the direction of the east, there were some problems with rail transportation and so on. we need to build up power. well, first of all, really. a headquarters was created in the government with the participation of the
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ministry of transport, which literally manually embroidered all the bottlenecks of those traffic jams that e formed due to the reorientation of the flow of goods, then now huge investment programs have been formed and a lot of money is invested in e. actually expansion is transport corridors. this and uh, railway routes and russian railways are now just huge investment programs for uh bottlenecks to form those corridors that will be stable, uh, the coming period and now very serious attention is being paid to equipping and ah to eliminating queues uh at checkpoints at automobile checkpoints e we participate, as a russian expert center we participate in the work, in including, for example, the launch of a ferry between novorossiysk and turkey, where through organizational measures. e by uh, optimization of all procedures of regulatory authorities, which
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is mandatory in order to uh, take the steam through that's exactly the optimization of procedures. we set the task for the ferry to stay at the mooring wall not for 10 days, as usual, but for 24 hours and we have already had two test ferries, the second ferry arrived 12 hours, it took time to unload the procedures. this is a super fast result. such an ombudsman. uh, our companies. we are now participating in all e, activities in all procedures related specifically to the optimization of e, those actions that lengthen the time it takes to pass through certain checkpoints. this is another one of our one of our activities. we used to spend a lot of money, and hmm, to improve the image of the country abroad, but now circumstances are changing task in general, it may even become more complicated
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as before, what do you think will help us here. here i heard. there is a concept as a third party brand we have restarted our program made in russia main russia which existed before in the russian export center to see some kind of certification there. yes, products to meet certain criteria there. now we have restarted it and the meaning of this lies in the fact that we really use the most effective ways to promote our products in the markets of those countries that are ready for this. we will form a positive image through the umbrella brand - this is an absolutely simple procedure. consisting in the fact that if your product is a participant in any of the voluntary certification programs in russia, there are hundreds of such programs, then through the mutual recognition of this
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certificate by us. we are issuing a made in russia certificate for these products, and we are starting to popularize the qualities of russian products that they declared in the voluntary certification system for energy-efficient environmental friendliness, and there are other properties that are in this certification system. rosacreditation to her hmm certified for compliance, then we concluded an agreement with the russian quality, which, by analyzing these products for quality and giving their conclusions, also forms a certain pool of information for us in this way. this synergy allows us to really increase the marketing effect of each specific company many times over, for example, we, with our association of confectioners , do, uh, a gift set of

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