tv Neizvestnaya Rossiya NTV September 25, 2024 12:55am-1:46am MSK
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hello, who should i look at, i feel awkward, yes, this is my first time giving an interview, well, it's a bit nerve-wracking, in general, and is there some list of questions, just talk, 3, 2, 1, what 's the bang, maybe we'll reshoot if it gets really bad, my name is. i was born in 1987 in the city of olel, there is an opinion that it is very difficult to do business in russia, i categorically disagree with this, you can earn an infinite amount of money, no matter where you stick a stick, a tree will grow everywhere, that's exactly how it is in russia, everyone our mistakes all our falls were primarily not because of bad investors there, but because of the low level, including my skills, absolutely. basic things, knowing
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which you can predict a bunch of risks and just say that i need not a million dollars, but 2 million dollars, and if you forgot to calculate the vat, well, whose problem is that, like, probably not the investor's, but how someone makes an investment proposal, right? kostik and i had just graduated from university, we worked as c++ programmers, but we wanted to try our hand at something else, during the day we worked from 8:00 in the morning to 6:00 in the evening, in our free time from work we decided to do something... at first there was an idea to open a pizzeria, the second option was to develop the story with a taxi, for all such proposals, i still consulted with my parents, they told me that anton, you are talking nonsense, nonsense, you are an it specialist, and you don’t need to deal with cafes, let uzbekistan deal with it, and you don’t need to deal with taxis, let the tajiks deal with it, my name is elena maltseva, well, i understand, to answer, as they taught me at school, once together with anton we started a company,
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which is now called rubitek, my dad is a physical education teacher, and my mom was a teacher at the institute, basically they earned 2 kopecks, we kind of had a holiday when they bought one sausage a month there for the family, in general it was quite difficult, we lived in a one-room apartment with six people, i grew up in this house, these are barracks that were built in the fifties, my window is here, it is the left one, here... so that the door can close, there is no water, no sewage, no toilet, nothing, that is if you want some water, you had to go out into the yard and pour some water from the pump, this is what the incentive for the development of rubitek of our business looks like, when they ask what pushed you forward so that the business develops , this, this is the main thing, what i need, nothing, nothing, you just filmed, get out of here, they filmed, everything is fine, otherwise now call the police and film it. and don't worry, i
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remember well what it is like to be poor, i don't want to be poor, i don't want to be poor, but i think that everything that i have is everything, what i achieved, i did it due to two things: the aggressive environment in which i grew up, a rather disadvantaged area, where buying drugs was as easy as buying sunflower seeds, why go far, my best friend was killed, half of my acquaintances are in jail there, when you live in such a crime-ridden environment, you kind of look at who to take from... for example, when everyone in your circle smokes and sniffs some kind of glue, and your parents say: listen, anton, of course you can smoke, but we don’t smoke, if you want to smoke, smoke, here you go, don't hide it, if you want to disgrace yourself, disgrace yourself as much as possible, in the end kostik, i remember now, asked me a provocative question, forget about business, forget about it in general, that's what you would like most of all, the highest point of your achievements, i say, damn, kostya, i would like to live in a big cool house, so that the light turns on by itself, the light turns off, so that the tv comes out of the ceiling. and kostya is like, oh, so
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this is called a smart home, that's what we're going to do, where did the word even come from rubitek, when we were looking for a company name, we decided that it had to be an international domain.com, and we started, that is, scouring the internet, long, long, long thought, because you come up with a name, and it is some kind of swear word in, i don’t know, uruguayan language, more or less some meaningful or good-sounding words for the name, they were all already there. we eventually came up with a name that anton’s brother denis suggested, just a second, my name is denis maltsev, now i am the deputy technical director of the rubit company. all the names spun, frankly speaking, from two things, this is rabbi rubin and from the rubicon, which is worth crossing, exactly here well, the beginning on the wheel, little by little transformed into rue biotec, which means russian best technologies. the concept was russian, the concept. the best, turned into exactly
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this option, the tag, as if written with us with k at the end, well, simply because there was no domain ch, what to do next, went, took a consumer loan from bank 478. found an office in orel, with the help of mom, dad, uncle, aunts, completely on their own, so, they renovated this place, we're all going, flowers are sold here now, but it all looks almost exactly the same as it was in 2010, the tiles, by the way, were laid well by my dad, because they are still there , the best place to rent was at that time, it's very funny, they pasted the wallpaper themselves, themselves... they were doing some kind of interior there, i remember, i brought some vases from home, they wanted to give some kind of advertising, i was busy editing commercials until two in the morning . our system is so simple that with even a child can handle it, we will select the ideal option for your home, we made a full-fledged showroom, everything that in
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principle fits the phrase smart home, control of electric curtain rods, smart taps, well , smart tap, that's a big word, like now in all shopping centers, then it was a novelty, there was nothing like it in the city at all, i myself did not ... there are few things for which i need this smart light, if i can just make a movement with my hand, as a result, on the opening day they hung balloons there, we had a lot of things in fact people, the first orders appeared, not everything went smoothly in this experiment, far from everything went smoothly, well, let's go, let's go crazy, we were young fools, we thought that now we would open an office and immediately become billionaires, it turned out that one thing didn't work, another didn't arrive, the third burned down, the most was... here's the epic, at least for me, that in fact, clients who make orders for large sums of money, they are incredibly harmful, incredibly demanding and not such sweethearts, he calls there at 3:00 in the morning and screams obscenities, that what bastards we are, it's winter now, and he has the heated floor doesn't turn on, we naturally
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want to figure out what the problem is, we call our supplier's support service, well, yes, yes, we know about this problem, we'll fix it in 8 months, we're like, are you crazy, we have a client calling at 3:00 in the morning, screaming, and everything else, but we're persistenceists, we want to provide the perfect service so that the client is happy, like now he posts all this on instagram, so that a smart home is available to everyone, and not just the richest in houses of 1.00 km, not for a million, as it was before for 30,000 rubles. in the highest quality, easy to use, easy to manage, and at the same time, our suppliers were letting us down and we couldn’t influence them in any way, then it seemed like we realized that in fact, the business was not like that. we went around, analyzed our mistakes, what could be changed and how the business needed to be reformatted, at one fine moment we realized that we couldn’t pull it off on our own, we started looking for an investor, in 2013 we attracted the first investments, from the very
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beginning anton took over the issues of communication with investors, organizational from the point of view of running companies, financial issues, i was engaged in the technical part and the product. advice: until you count, you do nothing, like in repairs, yes, i counted the repairs, multiplied by two, it was not enough twice, that's about the same in business, and i thought that i would do it in 2 months, in the end a year, you sit in this apartment, the money is gone, both are still missing, that's what business is, the main work is to think through actions in advance, what effect it will give through month, after 2 years, after 5 years, we started active development activities, and our first office was a private house, yeah. why did we rent a private house at all, because the testing should naturally be on site, we should see everything, how everything works, and we thought that if we can make this ready-made house with a cool renovation smart,
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childishly profitable, alpha is profitable. sovita work, easy to find your place. there are a lot of vacancies, and i just chose the best, the sweetest. and at work i think only about work, salary, and i don’t worry about the rest. and i specifically looked for a place like yours, where you can remain yourself, found it.
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another six, they will go instead of me, that i have two brothers at home, one is now 20, and whether i have to protect them, the enemy equipment has already driven up close to us, did not retreat, did not allow the enemy to break through, sooner or later we will win, so that the multinational country will remain peaceful, calm for the future generation, i... hope all people understand this and will come to sign the contract, to defend our country, join yours, serve under contract, everything is closed, oh, what a pity, smart home, automation was born here, a car arrives, there is an automatic gate installed, from the phone click, no wires, nothing, you could control this whole house from the phone, there are still pieces in some of our products source code that were. written by me and anton wrote the source code, at first we had a team of six people, my name is
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ivan gaplikov, i directly programmed the firmware of the control center, this is a box like this, automatically opening gates, doors, sockets, there are switches, relays, yes, my oldest old colleague andrey alexandrov, are you ready, no, turn on the recording, he calls me anton, says, come to us, you will. yes, we have two such guards, and if you answer the question, what did they do, they did. everything, worked as merchandisers in stores or were engaged in training there, any company goes through its formation from a startup, where everyone works within a very close family and where everyone is responsible for everything, no matter how much you would like it, i was also actively involved in promoting, let's say, the company's brand, there was an idea to shoot a promo video for investors, well, as if it were not a lot of finance,
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so they took my son as the child, my wife also played my wife. we go back to the fourteenth year, kostya and i decide to quit our old job, we are tired of it work there 16 hours a day sleep at your main job during breaks there at lunch, we are full of optimism, full of enthusiasm, wow, we have an investor from moscow, we have almost developed our product, we can already go and order the first batch to china to start sales, hurray, hello, difficulties. what is china in 2014? if there is no dust on the machine, then it is a fake. yesterday they brought it for a demonstration for suckers foreigners. the task was to see dust on the machine. we went around the factories, found potential partners, make an advance payment 6 million rubles and happily go to russia to look for where to sell it and refine our product. we arrive in russia, hello, 2014, crisis,
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we developed this product, well, maybe we’ll buy it for ourselves just as a souvenir. in 2015, a second investor appeared, we then came up with the idea that we want to sell our products in lurua merlen, as cheap as possible, as easy to install as possible, do it yourself, as a concept, do it yourself. our product range included power supply, lighting control, security and video surveillance, and a control center that combined these four categories. how can we implement our product in the lurua merlen network? well, for this, all the directors of all lurua merlen stores came from all over russia, well, about 50 people, we needed to show all this at 9:00 in the morning, at night i take this stand to moscow, we start assembling it all and nothing works, at 4 in the morning, gaplik says: i can't take it anymore, i go to bed, i say, no one goes to bed, in 4 hours we have to show everything, nothing
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works, well, god knows, something got hit during the trip, some component fell off, in general, everything started working at 6 in the morning, we go to... we sleep there on site, maybe half an hour, and we give a presentation in front of all the directors, they started, you see, playing with the phone, managing, they greeted our product with a standing ovation, well, really, and we went to bed happy, and tomorrow was the next one, on the one hand, they are ready with us to sign a contract, on the other hand we have no money to fulfill it, the second investor said, i've run out of money and in general, i think he's started drinking, they came , so to speak, what to do, we're moving to a bad office again, we're cutting some of the staff again, again... i borrow money to pay salaries, because there's nothing to pay salaries with, we could be left not only without a company, but without an apartment, without cars, without pants. about three or four months later we find another investor, we get a bill for 18 million rubles. happiness is complete pants, nothing never seen in our lives. in moscow, as if we were moving, we didn't really want to.
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we had a child, my wife was pregnant, when the proposal came, the first thing that happened was this. i didn't want to go anywhere, socio, well, we talked, agreed on solving all sorts of social problems, i remember how he told there the advantages of living in moscow, you'll go to moscow, yes i'll go, now i'll put off the service that allows you to remotely view our cameras, the quality of the internet is different, we take the video stream, optimize the algorithms for transmitting without freezes, artifacts, i watch the camera in orle, there's a lot of snow there too, oh my god. i can say that i have such a long time that i don't regret it at all. at the moment i 'm developing a satellite radio modem, that's it, actually. a new direction, well i don't know, maybe it's a commercial secret. it was important that the team also supported this move.
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business - what is it? it's to touch every business process in one way or another. the first shipment to luroya came to our office some absolutely crazy number of boxes, which were just up to the ceiling, and we so 12 people were assembling these damned boxes, everyone participated, the ceo, the chief accountant, the logistician, the programmer, and me, every day we packed, sorted, put it all on pallets, wrapped it up, a bunch of devices, it was complete chaos, i specifically let go, watched what would happen, someone carefully, the ceo, put it here, signed each little box with a pen, where should i look, my name is dasha, the guys were looking for, well, something like an office manager, from that i started, at first it was just a startup, there was no warehouse, all this goods came to us directly in... all the employees were, so to speak, universal, programmers just took and threw, all this was slowed down, because if dasha had signed, we would not have had time to ship the kutra, and if andryusha,
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then we would not have accepted the cargo of kutra, over these years it seems to me very steep growth, from 10 people we have grown to 300 at the moment, the merit of such power and such rapid development, i think, is only in anton. op hid. hold two meetings on the international expansion of our company. well , this is how we will conquer the world with the help of our technologies and our brains. in general , there is usually a line of people here who want to talk to me. no time to go to lunch or dinner. if only they would let me today, thank god. now i will only have dinner. in the best case. one leaves, the second comes in, one leaves, the second comes in. and... so until the morning, april of the sixteenth year, to get the money, this is a 45-day delay, but in order to ship we need to produce first,
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so it turns out to be 3.5 months we always have a cash gap, no bank will naturally give us any money, you start going to venture investment funds, i had meetings, well, practically every day there on the fund, you give them a presentation, you give a financial model they start asking you questions, to which? you just don’t know the answer, and what will you do if the chinese come here and sell at zero? that’s it, you can’t answer, and how are you going to do it with your application to compete with apple and google. at the first, let's say, ten meetings , you learn to answer such difficult questions. after, accordingly, let's say, 30 meetings, you already knew what the purchase period is, how pnl differs from cash flow, from balance. as a result, we negotiate with four potential investors, by and large we bargain with them in order to get more. then , at one wonderful moment, investor number three says: i'm tired of financing the company, i don't believe in the company, and either you friends give us some other huge
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share, and i continue to finance it, or in short, do whatever you want, i go out, let me have a full cash-out, i say: buddy, go far away, i've been setting up this company for so many years, i've spent so much effort on it, and you want to take it away from me, you won't get anything, my task was again, again on the one hand, to make sure that people don't run away. the company didn't stop, there's physically no money to pay salaries, so to speak, in 2 months we're closing, with on the other hand, to attract investments, what to do? we had 78 people working then, we calculated that in order for us to just break even, we need to sell 5 million a month, it was realistic, but selling 5 million you earn 2 c2, so the entire salary of all people cannot exceed 2.5 million. for this in principle, in order for us to squeeze out, we need to fire a bunch of people, we painted all the people green-yellow-red, the most valuable employees. yellow - these are valuable employees, but without whom you can do without, red - these are just those who are goodbye, today, and you think how to carve out every penny, there was tea at the company's expense, now
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you have to buy tea at your own expense, they asked the chinese for a deferment, but it was very tough, that's what business is, fall, get up, fall, get up, and not like everything is perfect, there's always enough money, everything is good, no, business is about something else, we gathered people, explained to them that there would be no money for 2-3 months, if someone has any... obligations, loans that cannot be postponed, you say, yes, we will somehow redistribute for those, who needs it more, who can be patient, be patient, who doesn't believe in the company, you can take, i don't know, a computer against your salary, there were such people, even when it gets hard, life goes on, everyone has their own mission, ours is to help, we are there where people need care, so that they are not so scared, so that hope and love live in the heart, so that life goes on, it is so important to help someone in trouble. join the good deed on the website
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category of cashback for transferring vtb from other banks. vtb, everything will work out. in any crisis, you still rely on the team, with whom you don't care about this to overcome the crisis. for example, the sales director, he says: " "i am ready to mortgage my apartment to give you money, to fire a little less, gaplikov, there aleksandrov, i tell them, guys, in short, i am officially firing you, you bring me all the money, i invest it in the company, to fire the next people, to pay taxes, because when you fire a person, you pay him vacation pay, some sick leave, really, i understand anton, he was trying his best, sometimes there were delays, we decided, as if hold on, where there is a crisis, there
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is a subsequent takeoff accordingly"? thanks to anton, not only is he a man of his word, but also a reliable, real boss, leader, he has such, it seems to me, an attitude, no, nothing is possible. there are prerequisites for certain processes, for this i look, in march 2017 some guy calls me, incomprehensible, let's go, in short, my boss wants to talk to you, to be honest, i didn't even know who he
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was, it seemed later that he was a guy from forbs, the owner of the company pik, but i didn't know, what is this peak, did not look at construction companies at that time at all, he asks me some strange questions about erudition, about the attitude to money, what do you want from business. i say, nothing, i don’t want money or forbs, i want to make a cool product, make people’s lives better, and the effectiveness of my work is money, honestly earned money, that’s what’s important, there are trillions of ways to earn in russia, that is, if in principle i decided there for myself to just earn a lot of money, but i would have been in fors a long time ago, believe me, well god bless him, let's go back to our developers, he says, i decided to build an apple company in the construction industry, we really need a company that has a new, fresh perspective, that sees how to digitally transform the construction industry and bring it to a new level, so to speak, he makes an offer, well, a million dollars more than all the previous offers, and i'm conducting these negotiations, and my employees have nothing to eat,
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but i have a fundamental requirement, we buy out all the previous shareholders, you already screwed three times, enough is enough, i don't want to have any business with him anymore, complete operational independence and money for the company and a decent loan of 500,000 dollars right today, signed the document, on the same day to us ... 5000 dollars, now tell me how you will develop the company further, report to me, operationally independent anton. the company's first strategy is to become profitable, i have been doing this since at least 2013, i have not received a penny, i just run around asking for money with morning to evening work, to class, chose the direction that interests us, fire alarm, intercom, meters, video surveillance and the most important platform that allows you to manage all this business, in short, everyone thought that we were crazy, talking nonsense, because ... it is impossible to develop four directions, if you lose money, we will take your company away, no problem. when in 2018 we implemented our fire protection system, there were shouts and obscenities, there was a huge board of directors, all
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the directors of pika were sitting, proving to me that our the equipment is terrible, it can't be implemented, all the erp people, all the suppliers, you just had to see it, they were ruining the equipment, 30,000 people were against what we were implementing. what is fire dispatching in general at existing facilities? it was a huge room, a set of 100 boxes, 10,000 lights, whoever went in there, half were yellow, half were blinking, some were red, you ask the operator what it means, he says: i don't know, we decided to simplify the system to the point of impossibility of leaving five out of 100 boxes maximum brains for these solutions, so that any fool could figure it out, as they always told me when i was still studying at the institute, how many buttons should there be in the application, i say, i don’t know, one start, no, zero buttons, you start everything yourself, that’s what an ideal product is, zero buttons, they worked day and night, day and night, day and night, and it happened that we spent weeks there, we made a new generation fire alarm, which
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has never been in russia, my name is roman ognev, i am the acting technical director of the rubitek company, all the updates that come out we of course, we test our fire systems here at the testing ground, a typical smoke simulator is simple. the principle is that everything is wireless, well, to understand, 12 km is needed for one entrance , we formulated the principles for ourselves, the first wires to install a fire system, the charge of our batteries is enough for a period of operation from 3 to 5 years, this was also one of such difficult tasks. the principle is that everything is online, everything is connected to the internet, to a cloud platform, not 18.00 light bulbs, on the smartphone screen to see microdistricts, apartments, houses and what is the water consumption, electricity or heat, what is the condition of the intercom, internet and communication channels at any
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point on the planet, i am developing a mobile application room, i implement support for various smart devices in it, for example, an intercom, you can see who came, i will receive a call on my phone. i will be able to see who it is, talk to him and open the door for him, this camera is similar to it, now it is at home, here it films how fish swim in my aquarium, you can even tell them something, but they... will not hear, of course, we managed to make a system without central controller, when each sensor there or each product can independently connect to the internet, it can independently execute scenarios, which has never happened before us, this is our smart device, a temperature humidity sensor, which interacts with the user's mobile device through a smart outlet, using an outlet, for example, you can power an electric kettle, program it to turn on.
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in the plus for the year, our investor completely recouped all his investments due to the implementation of our new solution, the nineteenth year, we need to develop our products further, but i was absolutely bored, i had an urge, you can't call it anything else, to build a plant and localize production in russia, i need to do something that is incomprehensibly difficult and generally impossible, preferably, we traveled a lot around our country to various contract manufacturers, the best they offered was plus 60%. not from what we produce in china, well, i was horrified, it turns out that our
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industry in russia is so underdeveloped that you can simply open a plant even in the center of moscow and be successful, i from orel, i have to support the region where i grew up, for me this is a fundamental position, i love my hometown there, no matter how bad it is, when i remember coming to moscow for the first time in 2015, i was stunned by the fact that here they clean the courtyards, our car drives itself somehow makes its way, if you don’t make a way, in principle, until... in the winter you leave your car near your house, people who leave the regions, they basically leave their home in this terrible state, it gets worse and worse and worse, in as a result, both the hometown and the village and everything else die. an example, by the way, of my hurray patriotism is the so-called house of liza kolitina, a 16th-century building, according to legend, the heroine of ivan turgenev's main work lived here according to arlovsky. blyanskoe nest, there on the left is a basement, a wine
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cellar, which generally dates back to the 16th century, this horror has been in the very center of the city for 30 years, there is such a city program when businesses restore cultural heritage sites at their own expense, we rented it for 49 years, work is actively underway now, to restore the appearance 16th century buildings, we'll put furniture there, and as a museum, it's dangerous, upstairs is liza kolitina's little room, with this newspaper... the walls are covered with stuff, which is written in cyrillic, some events are described here in 189, under the tsar they insulated with horsehair combed from horses, the horse is 100 years old, i want to show an example in this way, it's not just me who should do this, when we rented the house, we made a fence, made a website, that we would be happy if someone would throw us 100 rubles to participate in the restoration of the house, no, the cost of developing the fence site significantly exceeded the amount of money
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that local residents wanted to spend on restoring this house. the fence was set on fire and covered in graffiti, that's what happened, we have cameras there, what did they think, they wouldn't be found, we found everyone, of course, punished the villains, i want to be a ray of light in this impenetrable darkness, i can't say that, i don't even need a thank you for this, and i made a decision for myself, i will open a plant in orel. it was certainly a huge risk, i'm telling you honestly, for me it was a startup, i didn't know, it will be a plus or a minus, we were told i don’t know, there 100 times, you will never be cheaper than in china, why do you do this at all, it’s difficult, you have no experience, you are engaged in development, don’t get involved in production, for me it’s a challenge, i found private investors again, accordingly, in 2020, we opened this site, where at the moment about
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1 million devices are produced per year, before that we had four sites in china, about 120 items, according to the results of 2020 it turned out that well, in a very significant plus, and that it turns out that it is very profitable to produce in russia, in short, let's take a doorphone, it seems like a simple device, but in fact there is a neural network inside, face id, the intercom understands that a person is approaching it, and if it is the owner of this house, then it automatically opens the door for him. the door is open, that's what an intercom is. producing equipment for russia within russia is a growth point not only for some specific small cities, but it is a growth point for the whole country as a whole, i currently have more than 500 people working in orel, i try pay salaries higher, yes, than the regional average, is it possible to transfer all the money to the west, of course it is possible, of course it is possible, well and then what, what to do with this money, it seems like after you, well, people are simply grateful, this is more important, we are in my
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office, in orel, there is a company brand book, according to which we do all this, this building was built back in stalin's time, i believe that... relatively speaking, the director's office should not differ in any way from the office of an ordinary employee, can i tell you about this briefly, yes, on video? sasha, open one for me, here it is open, and this is a toilet, let's go to the toilet, okay, this is not the worst thing, we need to take a picture of how the employees should walk, the little violin in the booth, we will naturally redo everything, this is a disgrace, if the toilet looks like this, it means there is no respect for the employees, we made normal full-fledged booths , we spent more money on the toilet than on my office. br, here i am showing that i did not lie, everything is the same as mine personally, the air conditioner is hanging exactly the same, the floor is exactly the same, exactly the same products, changed the windows for the employees so that they wouldn't freeze, looked out the window at the beauty, at the horror, of course, not at the beauty, let's go to the toilet i'll show you more, we need to show you the toilet, this is very important, tara-dadam, well , come in, everything, please, beauty, and not
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hero of the gift, adda, mindyr. good, hello, allow me to enter one series vtets in the new season, miracles, i could buy myself a ferrari without problems, but we decided that we won't spend ourselves, we'll invest in the company, we'll save this money for a rainy day anyway, because i've already run around a lot before, i don't want a ferrari, i want to live in peace, the fourteenth crisis, the fifteenth was screwed by an investor, the sixteenth was a ki... investor, the seventeenth was screwed by an investor, the eighteenth we broke even with great difficulty, the nineteenth we made the first plant there, the twentieth, what a year we've had, covid, hello, hello, we had no revenue at all for 5 months, all construction sites in the country stopped, only thanks to the plant we survived covid,
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because all the logistics chains collapsed, the chinese told us, that's it, all our factories are closed, goodbye, we have, like, excuse me, quarantine, if we didn't have... in 2020 , we would have closed 100% of our own production site. the peak was a system-forming enterprise, commissions came, we showed a piece of paper, in general, we can, we worked during covid, well, no big deal, but we survived, there were a couple of crazy people who said, ha, putin said to pay everyone, i won't work, but you pay me, well naturally, they immediately went for a walk, looking for work in covid, twenty-first year, we are so happy, we develop, market and sell ourselves, we have external customers, everything is cool, now there will be happiness. as a result, another joke, a microelectronics crisis, the main chip, which cost half a dollar, began to cost 8 dollars, then there were just reports that the tesla plant stopped, avtovaz stopped, these were the consequences of covid, an emergency,
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if you want to do business, be ready to overcome all this. option one - everything stop, close everything, bankruptcy again, or option two - connect. our wonderful technical department, so that they completely redid all the devices. yes, it didn't work out, that is, it was 50 cents became a dollar 10, but still it's twice, not eight, not 10 times. of course, we can stop the shipment, then the developer who uses our products will not finish building the house, that is, from one smoke detector, the developer cannot give the keys on time to the tenant who paid for his apartment, they really started to think about building a microelectronics manufacturing plant. in russia we were given land in orel, and we are preparing a new site for expanding production, almost 2.0 km. accordingly , we plan to produce up to 3 million devices here, on the contrary, we have orel state university, in all seriousness, students will come here to work,
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people will sit here, here for them there is personal lighting, like in that factory, there are machines that stink, so we completely isolated the smelly workshop, cut off all the ventilation, they completely redid the electricity here, built a bunch of walls, spent more than 60 million on preparing this space, in 2 months we will move here, we will fully transport all the people. in principle, everything was ready to further develop our company, to develop a new industry. as a result, on february 24, one day all our european partners tell us that, guys, of course, officially you are not under sanctions, everything else, but in short, we are stopping deliveries of our components to you, we are again getting into 2021, we have experience, we are not afraid of anything anymore, we said, well guys, ok, goodbye, no big deal, we will find analogues in china. at the time when everyone rushed to flee the country, we realized that naturally
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no one was waiting for us there, we calmly converted all our devices to the chinese. yes, our foreign accounts were blocked, yes, it became more difficult for us to pay for chinese components in china, yes, we switched to yuan, we have already been through fire and water, copper pipes, and it seems to me that i no longer know what else should happen, for which we are not ready. in our product portfolio includes fire alarm systems, access control systems, cloud platform, key readers, controllers, call panels that can be installed in apartments, control various devices, turn on and off lights, watch the temperature, water meters, heat, we also have technologies for recognizing special vehicles, such as ambulances, fire trucks, police, we simply pay great attention to design.
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we have completely developed the circuitry, software, firmware, and are produced on our enterprise in the city of orel. here is our office, our production, we spent a lot of time to achieve high quality video, the picture is clear, it loads quite quickly. readiness to perform feats is not for everyone. we have assembled a fairly strong team. often such tasks fly in that we have never encountered this. here you constantly have to learn, all the time new, to learn new areas, the first, by the way, in russia satellite scps modem, officially entered
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the register of domestic manufacturers too satellite communication systems, here roma, can show us, we have connected a power meter here, i have discovered that our wonderful modem is starting to broadcast power that a satellite flying from us in cold space over many thousands of kilometers is ready to hear. our planet earth. everyone thinks that a plant, where there are some robots, conveyors, but our plant is people first and foremost, every year we have 20-30 new devices of our own there. it doesn't matter at all what happens, we will be able to as quickly as possible rebuild our plant to produce what is needed. i think there is a reason to be proud. here. we want to go into robotics, to do more with artificial intelligence. recently there was a meeting with our partners, and they also asked the question, how do you do it? are you magical? how did you do it at all, you just take it, start doing it, we must be the best, this is our vector, to which...
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