soon which bryson. evolves from violence to. start on t.v. don't come. close marty h.q. of central moscow thank you being with us is kevin owen here tonight with the top story update for you in the first two and observers of iraq and syria to oversee the troubled truce there but damascus says it must coordinate monitors movements to keep them safe from. the man who bombed and shot seventy seven innocent people says he did it in self defense and was protecting the country from being overrun by muslims the first day of norwegian mass murderer anders breivik trial was wrapping up and also earlier. on his pole position for russia will join ross nafta's it teams up with america's exxon mobile to tap the treasures of the arctic sea it also

gives ross net access to exons projects in north america and its know how on developing hard to recover reserves. now if you use facebook you're probably being faced lately with having to put up with its controversial new design which most of us never asked for people about pope says guess next then they get their views well about that in crosstalk thirty seconds. wealthy british style. markets why not. find out what's really happening to the global economy cause the reports on our t.v. . can. start.

to. blow in welcoming rostock i'm peter lavelle well many people are turning to facebook's timeline to share all kinds of experiences and moments others are concerned about the security and safety of this new interface what is the new facebook timeline mean and who benefits from this new feature. can. cross not facebook's timeline i'm joined by terry carney in london he is the managing director of sales remedy he's also a business mentor and business developer in seattle we go to we need to run my sauce tree see is the de wayne in and get injured professor of law at the university of washington and in san francisco we have roman cardassian ski he is the c.e.o. and co-founder of news three sixty a personal ice news application part of focus is crosstalk that means you can jump

in anytime you want and for me to start a discussion let's take a look at timeline what facebook has recently introduced and has caused a great deal of controversy here this is and that's the petrol the she's the executive producer of crosstalk and this is what they have done here now it's very controversial and some some people have said up to seventy percent of respondents don't like what facebook has done so let's talk about what facebook is doing right and wrong i need to if i. and go to you first and in seattle about a week ago i was sitting in starbucks here in moscow and sat down opened up my computer went to facebook and then went to buy a cup of coffee and by the time i'd come back from buying my coffee i'd been timeline and i wasn't very happy about it i was vaguely aware that it was happening i'm not a big facebook person but i honestly didn't like that i thought it was quite arrogant on the part of facebook i had no fair warning and i didn't know what was going on and as you know a participant of the facebook experience i thought i was being left out what do you

think about what facebook is doing. well i've written about this and i think it's just again it's intrusive in the sense that people aren't really aware that this is mandatory time lines being rolled out around the world and at some point you're going to be timelines which means that you know know it normally when you post on your wall you know you see stuff that's very recent but i mean facebook's been around for years now so timeline makes all of your stuff so those old posts years ago from parties you went to you in the drinks that you had with people you may regret it's now on that wall and it's much more easily searchable so it's really the fact that suddenly there's a virtual diary that's on the web and so you know friends and enemies that may still have access to your page can can easily search and you know in some sense they got dirt on you so the fact that you had the notice wasn't really i think as you saw what people expected and that it's really difficult to opt out if you want to get rid of stuff you're going to now have to spend a lot of time scrubbing your page and deleting stuff that's from years ago so

facebook is really putting the burden on its users to deal with this and saying kind of take it and if you want to clean it up it's your problem ok gerri what about that it's free i mean you know facebook is free i mean if you don't like being on it then leave ok it's your page you do what you want with it i mean counterintuitive here ok i mean why should facebook be made responsible for your content. well to be honest you know what my opinion on this is and i'm very focused on a business to business market in social media and i actually really embraced timeline and see it as a great possibility of shine the growth of your time on facebook yes there's privacy issues but you know at the end of the day we're all open to a bit of an area of privacy been taken from us and to be honest i think i've had more privacy taken from me in the bars and restaurants of london i have on earth facebook take. me ice like here but to be honest you know my credit card has

been cloned twice in london and that was in bars to get no one's ever stolen my identity on facebook present just not these are worn off i don't know but ok roman if i go to you in san francisco where you jump in on this let me know because you like to have a well maybe well i have a time line in the bar one day but that's an interesting difference no matter where you have been on this. yeah i think it always is always if you have a consumer product and you change something socially if you're as popular as facebook there's going to be backlash and there has been significant backlash against timeline but in terms of you know stuff being more visible i think that's actually part of it in the sense that this whole of the post that you did back into that was five when you were in college or something there were still there and it was they were still possible to find them but you were probably not aware of that because you didn't see them on a regular basis and now that you have your time line this is something you want to own because you know this is your public face whereas before the wall just used to be what's happening right now with you where you are and what you're doing now you have this history of your life that you want to make sure that it's you know that it's good obviously what people see is you know beneficial to your image so i think

it's actually it's good they've made it so searchable and so discoverable because now people are going to go back and look at ok what would have a published especially since you know before all the privacy before they did have to see ruling a lot of the priory settings that people had back in the day were you know they were not aware aware of what was public and what was friends only so now this is a good way to go back and see ok here's here's my whole life on facebook what i need to call from here what i need to clean up and essentially what this forces people to do is own up to what they're posting and you know make sure that their timeline is something that the people want people to see other than words before people would you know malicious people with malicious intent would actually be able to go and find stuff that you were not aware of any it's continue with the way it looks that we need i mean it went from kind of they're trying to go to scrapbook ok but you know i just recently got an i phone and i put it instagram on their own why facebook paid a billion dollars for it is a mystery to me but anyway it's a different topic you know and i took

a picture of my little toy terrier and i put it on there but that's not the most important event of my life it happens to be part of my life the way it looked before it was more prioritized what i thought was important now facebook is telling me what's important and what is important is exactly what i just did yeah go ahead . and it's creating new categories too so it's starting to ask you for more personal information about things like major life events like divorces or illnesses things you know medical conditions deaths in your family now those may seem innocuous and again yes the onus is on us to clean up our profile but there are different people and different you know they're teenagers and there are people my age middle aged you know users who are going to have different time and different knowledge of what should and shouldn't be scrubbed i think the concern there is at the end of the day facebook wants us to put more intimate information in these new categories they're creating because they want to sell that data or they want you know other parties to create applications to use that and that's the part that people still don't fully understand which is that when they're you know signing on

or using new kinds of apps with interfaces that the data is now being provided you know through timeline is going to be pulled and used i've written recently about another trend which is a bit alarming which is that employers are asking for people's access to people's passwords so they can look at their facebook accounts now a timeline makes it a lot easier for them to sort of see a lot of information much more quickly so yeah over time i think users may get used to the fact that they need to scrub they shouldn't provide certain information but it takes time and for facebook to kind of say you got to take it like this and you got to spend hours cleaning up your profile and by the way as you're doing that you're providing us more information there may be employers there may be app developers who are out there you know taking your information and using it in ways you didn't expect you know terry is this really changing the nature of facebook because it seems like you just accommodating business corporations that want to know information about you they sell you stuff i mean maybe i'm naive but that's

not how i that's not how i look at facebook up until a few a week ago ok now i'm a lot more suspicious than you are an expert on the business model go ahead. it is you know definitely i think where i sit here in a conversation we're now having about facebook and so on line is the fact that my focus is very much business but i can relate to the personal aspects that are being raised here and i think if i just part jump back to the personal side of it i think facebook is encouraging us to put more intimate and interesting detail into it and categorizing that data and actually people are interested in ice issues instinct people are noisy so they do want to see more detail from a business perspective for me and i think there's a great opportunity to show the growth of your piece and these build awareness and actually confidence you know you all it's you know it's a great way for a consumer to look back at the growth of a business or product or service ok what i mean if i'm going i mean i can i can't disagree with terry but that's only my business i mean but most of facebook are people and i intervene in if i go to roman on this i mean do you i mean facebook is

going to get the reputation of just being a target for people to send you ads right i mean that's not what it was before it's not how it started. well i mean i don't think it is just a target for ads anymore either i mean and just to come back to it. i mean we are one of the developer and we use the data that you have your facebook profile to give you a lot of value back for your time investment we look at all that you know all the stuff that you've posted where you're friends with and try to use that information basically to filter news in a way that is very narrow in a way that brings you kind of very relevant news feeds that are exactly what your interests and that's just one of the ways you can lose or. the chose extremely extremely magnanimous to me ok but it sounds like you when you want to make a buck here i need to do you want to come in on this here because i mean people don't join facebook just as a business model i'm sorry they don't need to go if you're truly. going to need.

this is all about let me just say this is all about context right and it's again customization where you're getting you know recommendations about newspaper articles that other people are reading that you might like to read might be a good. business model but i think again it's the issue of there's going to be a lot of unexpected ways in which that information which are being sort of encouraged to post is then used and it surprises you again new recent story which is that this is actually a russian location company i free innovations created called girls around me which is polling publicly available information both from facebook and another company foursquare where you basically post your locations and created an app called girls around me where if someone was in a neighborhood they suddenly got a map showing them where young women are in bars and restaurants in their neighborhood right which is a kind of creepy right it's like well i see that you. guys are great you know

i mean if you look at the web page though look at the web page it says things like you know looking to hook up or want to one night stand right this is not an innocuous and so again it's one of those things where you know you post and the consequences maybe. unintended ok but one carrier can i just jump in. to say we should just focus we've you know and probably we are both smiley but areas where you could be drawn to women away very might be there is a lot of positive information to actually resort tolerates things that we do want to say that are positive though good to enjoy you know. just a bad side of the iceberg i don't think it's all bad here ok on that note we're going to go to a short break and after that short break we'll continue our discussion on facebook's timeline state. and you. still.

want. the close up team has been to the sverdlovsk region. where blacksmithing the develops from a craft into an industry. the five now are two goes far north. where returns to good roads and rail are

a battle against the elements where helicopter is the only transport for medics to reach those in need. and where reindeer and fish are treasures for the. welcome to the malone and yes autonomy area russia closer r.t. . if you can. still. welcome across the time period about your mind you were talking about how facebook's timeline will change social networks. and you can. see. ok and if i go back to you in seattle but this change in facebook do you think it's self-defeating because it's so many people are dissatisfied with it could be see another social networking but nominally it will

be similar to facebook that will but have the features that facebook used to have because if everyone's going to be so much more careful right now it kind of defeats the purpose of because facebook is a lot of fun and i'm not a big user of it but i'm like that but now with all this i have to worry about my security and i should put a picture of me drinking with my friends but was all about being with your friends ok i mean is facebook taking a big risk here. i don't think it is and so i think facebook has made lots of changes over the years in terms of its privacy policies and the settings and what information can and can't be seen and what they've seen is that you know they are relying on inertia right that you know there may be outrage but at the end of the day it takes effort for us to actually change what's there so i think they're going to see that yes some people will vote with their feet or opt out but a lot of people are going to stay on so that's why again part of this is and i'm not disagreeing with you with the other folks here saying yeah part of this is about all of us educating ourselves but also demanding of the businesses that are taking our information to be very transparent about where it's going and for

facebook to take some responsibility for that too in terms of privacy issues and third party apps but the other is for you know legislation and regulation is going to be important to hear you know like congress or in other countries parliament should be saying yeah it's not acceptable for employers to have access to that information so there's got to be limits placed i hope there are other business models that come around right linked in is the grown ups version of facebook and some extent for professional networking so different sites for different different kinds of information i think is what you're going to see it's interesting fareed you did we did could i cannot just yeah i was going to say just what we do see we do seeing facebook grow up that's all it's still relatively new phenomena go ahead . could i just. lay out the case of the for the environment you know we look at it from our point of view from the beastie sort of what we do social media voice the facebook really is a bit of a possible bit of a fun time to try and show not for us the responsibility of the user to understand

with like see and what they actually put into those social networks ok well where do you come in on that roman because i mean again you know each. growing up it's i mean it's the business world and a personal social networking meeting and we should just get used to it. yeah i think i think the biggest challenge here is you know and there are alternatives to facebook or there's google plus is making a huge push and trying to get people to come over and instead of using facebook try to use their platform but the challenges are the same it's having users realize what they're sharing it's either public or not public and that's i think that's the biggest problem that people don't have this understanding and oftentimes surprising trolls are obscure oftentimes it's very hard to understand where where where the photo that you're posting is going to go and who's going to see it and i think that the changes are you from just going through and is that going to go ahead jump in. jump in here just figure not god love your opinion on it obviously billion of the

world do you think plays a big part in nice and lots of people very quick to jump into social networks and get involved with facebook but don't really understand what they're doing going to put information in there and how open ninety's and what can be used of their. you know agree on that one go ahead roland really about education yeah i agree one hundred percent i agree one hundred percent and that's why i think that the regulation and the kind of government involvement should be around educating people because it's impossible to regulate. where it is you know the source facebook to to . need to go ahead so anything you have education has i think again the size of the market here and education is helpful to a point about facebook itself but again it's that third party collection of data where you can expect consumers to anticipate all of the different business models that are developing and i just give you one example which i think is that one of

the more concerning which is that there's a company called social intel and it trawls the web it looks at not only your facebook posts but your tweets and all kinds of things that you're doing and it collects that information and it provides it to employers so this isn't even about it when you apply for a job the company itself looking your facebook page they go to a third party company that's basically collect. in a digital dossier about you even when you believe in information at least in the u.s. they're subject to a kind of credit reporting laws but they keep that information for up to seven years and you may have to leave it in one context but it's being used to make decisions about you and whether you should be hired or given credit in a completely different context and it's those kinds of things you can't just educate consumers because again i think government and consumers often don't know what those business models are so i do think that there is a role really are learning more regulators to understand and to try to roaming the local users there's research dollars go ahead yeah so i think i think users have to

understand it first i mean because yes you can you can regulate this stuff and maybe american companies won't go ahead and do this right they want a publicly available information or they'll comply when you delete information for facebook you'll have to delete it from their profiles as well but there's a lot of international companies that don't fall under these watch so i think the user has to understand what he's sharing is going to be public are people going to see it this is just my friends or is this you know all these companies that are trying to to collect data about me. and with this i was those stories just going really. ok terry first in a need to go ahead you know i just i'm hearing both sides here anita and roman and you know i'm very much agreeing with one title of my piece these out on the use of it now and looking at the personal side of it and i agree with you know that the actual trolling of information building in a character or you know witness affectively not forward people you know contrived people's lives and we've all put things on there that we should have done been drunk in certain places and said certain things in posts and that you know i truly believe it is not the right use of it. again you know there is

a real responsibility issue and i totally agree that you cannot educate such a large audience he said it's nearly impossible i need to think about you because i guess i'm looking at the whole beginnings of facebook it was for your friends and you say things to your friends or you wouldn't see in other places and now we're learning that you have to be careful on facebook as well again it kind of defeats the purpose of its origins at least. yeah you know you're right in saying that you know the term friend doesn't you know friend. the business community and the wider public sphere so yeah maybe maybe we need a new term right your business associates i don't know so yeah. and. actually i think the issue of what law applies is another way is going to be a big puzzle for every company right if the data is being used anywhere in the world if i'm an american consumer i should have the privacy protections apply to me here but what's interesting is that in the european union actually there is there's

going to be a new right to be forgotten which is part of kind of european privacy right so europeans actually have more rights than americans when it comes to privacy in the private sphere and i don't know how facebook's going to deal with that right to be forgotten ok terry i mean a couple of book couple of months ago i bought a watch that used to be some profanity it's a t.v. ok i work in television it was kind of a joke and it was on its face ok and i put it on there ok so it's funny it was for my friends and all this so you know i started getting all of these. wristwatches and i didn't want those ads but they all keep flooding onto my page i don't like that or just you start or i do you get used to it right. i don't know i don't think we should get used to it because you know the sign you know i'll buy a ticket for a swiss airline and that's where salem follows me you know and i've bought the ticket you know go wild on the deal spend more money and i don't do disagree with

the really what will get in their traditional interrupting of your market seat when really we've been laid to believe that social media is all about creating awareness of where your piece needs a person and drawer in the right type of information and people to you and i think he sees when i get really confused in what he's available and want people using the information late goal you know i don't like being followed i don't think any of us know except our people we know ok what do you think about that room and how do we avoid that it's simply impossible. i think i agree that it is a little bit disconcerting to realize that you know that all of your actions are being interpreted in the sense of what is the best ad to to show you but i think it's this point it's impossible to go back i think you know the data is in while also involved in a fast way ten or fifteen years in such a way that i think it would be impossible to regulate it to put it at this at this point and everybody's doing it i mean even even you have to be on facebook to

experience this just searching google you know a couple of times and all the ads that you see who are going to slowly start to kind of converge on what you were searching about so i think i think it's a little bit it'll go away they want or need to go ahead. you know there should be limits again this is what's called behavioral advertising you know you're getting targeted ads that are based on kind of your preferences and what you're doing and when it comes to like wrist watches or you know airplane flights that's one thing but again when you're getting into areas like pharmaceuticals and medicine you know i again target recently it was revealed that they were able to predict based on the vitamins you buy when you're pregnant and start sending you coupons for a feeling good well before you disclose that you're pregnant to your loved ones you know so there are ways in which again. so so regulators and governments are starting to look at what are the appropriate limited limits to what they call behavioral advertising because i think there should be again too late to turn back but both companies need to be responsible about this. kerry i'd like to talk about

something i'd like to mention so turning that need to mention earlier in the program we have to have a new term that we are friend more important than friend i mean it's a totally new word because then the side that next level we go back to the old days ok or is that just a looser e. always great to slide let's go back to the old days and enjoy those and we do that in any part of our life but i think the thing here is that. lots of people have so-called frames but they're not real true friends people very easy to associate yourself with people take a friendship when i don't know that person and i think to a certain degree google plus a story to look at this and it has caused that you join which are breaks up where the contact between people and i do think it is time to revisit who truly are your your call for ains and who are the people that perhaps. subscribe it element of facebook from you want to listen to what you're talking about one of

a little view from the outside but not true close friends where you think you know when you've got ten seconds then the program. yeah i think i think there's definitely something that is you know that having that has to be explored i mean there are companies that are doing it like there is a social network that limits your connections to basically a hundred fifty people you have to choose the right the right people to interact with and yeah i think i think that there's going to be a lot of these times in the future of our ok this is all going to end up on our timeline i'm sure many thanks to my guests today in london seattle and in san francisco and thanks to our viewers for watching as you are to the next time remember across talk rule. if you. want to.

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