well combine this is coming to life or the headline. nonstop fighting in syria as government forces advance on rebel controlled areas near the campus or and in the country's largest city of aleppo that's why washington applauds the opposition's gaze and promises to increase support. also angry protesters clashed with police in the u.s. city of dallas hours after an armed mine is gunned down by cops over the weekend another unarmed man was shot dead by officers in anaheim prompting other police crackdown on demonstrators that. the european carmakers have a difficult road ahead as sales plummeted rolls the continent leading to the soundings of painful layoffs in france the symbol of the industry show is planning

to close one of its plants and forced over eight thousand people to work. so the layoff plan is a blow to the french president francois hollande who's struggling to get the economy back on track the french advertising group. says for a long days like you have to disappoint his people has he made election promises he simply can't fulfill and he outlines to send other p.r. fools by politicians in an interview without coming up next. well today we're joined by jacks again he's a renowned name in advertising he's an author of numerous books on the industry and he's also been involved in a number of high profile political campaigns in france and abroad thank you very much for joining us today the first question is you know behind every great political or business leader today lies a skilled practitioner or

a spin doctor and you've been instrumental in a number of political campaigns you've advised or fast arbiter or he's the last socialist president before france warlord was elected and did necessarily share the same world views or values of those you advise especially the politicians. you don't need to be on the same side left or right of the curse in your consulting for he must have the admiration of his advertisers in any case they must share the same values this does not mean the same ideology of god i'm very lucky because i know the right nor left i believe in ideas not ideologies to me the man who in a campaign has the greatest idea to put his country on the move is one that interests me and one i wanted to work with. if he's right or left provided that fundamentally he's a democrat he wants to lead his country into the future and to be honest three conditions are generally hard to. put but why is it necessary to spend why is it

not possible to just give people all the facts and let them decide for themselves. do you think the politicians let their communication advisors tell them what they have to do or business is like a microphone we are the amplifiers the conductor the directors of our candidates ideas if a spin doctor wants to do the thinking instead of letting his client express his ideas the spin doctor commits an unforgivable egotistic mistake so our job is to. where and why and how the environment in which the message is delivered is as important as the message itself marshall mcluhan once said that the medium is the message here and that's why speech on the steps of the elites a pilot is not a speech in a factory. as some spin doctors in the us have defined the truth as two faced and relative now in the words are now a spin doctor gianna scandal when he said the truth is often not necessarily saw

that it can be a liquid which seems to be true is not necessarily the case when we look at it every day sec didn't take it apart and turn it around it will look at it from a different perspective do you agree with this definition. i think the image of a politician is the brand image the image of a president or a star is only a part of the truth there is always a dark side and the more you make fewer shadows remain and the more it works for the future of the star or the president nothing is worse than presenting someone as a statesman and then disappointing people after that person is elected the presidency is a meeting between him and his destiny with the people and the destiny of this people if there is a real common expectation in a candidate your body's easier to move to asians than his election is inevitable but what is necessary is the promises made during the campaign have credibility this is why we must always be wary of encrypted norma says when nicolas sarkozy said he would increase purchasing power but he made a real communication with state of the reforms one meter on but first came up with

the motto i will be at peace through force with this slogan people will hold only meter on responsible whatever the situation is even dramatic he must remain confident with his strength and serenity he remained this way throughout his career he never trade his promise of being or peaceful force so when francois promises growth someone made the same mistake nicolas sarkozy did alone does not control growth only the global and. european economy can affect both it's a promise that risks disappointing the french people he would have a state of grace for six months but by twenty thirteen if there is no revival of economic growth which no one really sees coming he will lose his credibility i like that's why i've always preferred the psychological slogans over political slogans of the president of purchasing power of the president of growth for our promises that are dependent on external factors rather than oneself. but as you say there

are several truths why that there is a war between different truths and the people promoting them see believe your cure is television that makes an election for years it was the poster campaign that what was written and the pictures used which made the election about back then it was enough to make a good election poster but then in the ninety's all homes had television and television took over there were not as many political shows back then there were two main debates one during the campaign we did not have one every night as we saw during the last election there were two sides that kept fighting each other to spit on each other but this tussle is an amazing show like a television series at the french loved that's why they voted on mass much fewer people vote in parliamentary elections because the show is over the question so television has become the kingmaker that's until the internet takes over the next election or maybe the one after that when i say the internet it means nothing i should say the screen the screen will move from television to the internet and the

internet to the mobile phone which will become tomorrow's primary medium together with pads as means of communication technology modernizing communication is modernizing as well but there is no modernization of concepts with the slogans remain unchanged they are the same the great american slogans new deal new front is new america america first two words always the same the cock's of the display of truth is dependent on the nature of the media but the. it is the largest object meant to destruction and we know the internet is a place of permanent noise you can say anything at any time in total anonymity and in total impunity and complete immunity on the internet and no one can know the author of the message is the internet is a weapon of destruction as we have never known. when you were asked in an interview whether you believe leaders should apologize in public when they've made a mistake when you said no and he said the only way to recover when you've made

a mistake is victimization you should always present yourself as a victim because victims are always forgiven but what about accountability especially in a time of crisis or a time when wars are waged are people working for politicians or leaders who take responsibility for their actions we didn't vote for yes is too level of misconduct there is personal misconduct an error of language a word that should not have been said in such cases we must apologize within the day immediately and with the same intensity that the offending word was used with valerie she's got the stand was accused of receiving diamonds from an african leader he should have immediately told people through television that those were not real diamonds and that the stories were to keep it simple but instead of explaining on television saying what really happened that they were worthless gave all the guests a dinner because of his arrogance he refused to apologize there was a fatal blow in the case of serious misconduct

a position which involves the state of france in the solemnity of the president but one should not respond because a leader is not supposed to make mistakes the symbolism of the head of state is fundamental to authority blair made a mistake by supporting the americans in this stupid war in iraq he knows it but he never admitted it except he left office without explicitly admitting he did say between the lines we understand then that it didn't take him long to realize the mistake he was making buses. the iraq war but he had to stand by his words that's why i didn't like the suggestion of taking out france troops from afghanistan a year early because it goes against the public promise we made to the world and to america i think it's not fair play to pull out before the others to earn a few months of a political campaign francoise hollande did not do the right thing. let's look at war when we look back at history we have many examples of the p.r. machine of war p.r.

agencies involved in packaging selling and justifying war but war is war isn't it what is there to justify and what's your view on the ethical breaches of such actions as being. this is not the same kind of spin doctor or communications adviser these are military men who are trained in intelligence and use communication as a destructive weapon that destroys political opinions this is to try to convince the world of their good conscience i prefer was like this an actual deadly was those information was making a few ideas here and there but they can't kill a person as time goes by communication will increasingly be an important part of war it starts before an actual war and it can also prevent it that's what we're seeing in syria and i hope communication will succeed there where it failed in libya and it failed in egypt in tunisia it happened spontaneously but i hope we will not reach the same aberration that we experienced in libya. so you're saying

communications is a weapon you know communication is a weapon a slogan is a dumb dumb bullet that shoots like that all the terms of advertising or water we talk about target we talk about strategy we talk about impact this is terrible it's also weapon in the war because all wars are now shown live and broadcast it. so what is where is the line between communication and manipulation. this line is very narrow it's very fluid especially when it comes to war when it comes to politics the stakes are not as high and above all it's easier to exercise transparency in politics but in a war no one can approach the war zone or the forefront of military operations you never know the dead they show you why one camp or another camp is so easy in a war zone and it has already been done several times in the past to transform a war surroundings to bring the bodies in the make up you can always simulate

a massacre that has not occurred so one must be very careful is the job of war reporter is to witness all that they also put themselves at risk for being a war reporter is one of the best jobs in the world i did my military service in our jewry for a few months that's what i've done best in my life because we were there to serve humanity to try to uncover the real truth and not the one that people want to show you misinformation is easier during wartime now without the p.r. war machine do you think that we would have had fewer wars. was drawing on when communication is left behind where this is exactly the case in syria today used well communication is a weapon of war and a weapon that kills the least number of people yeah look at libya at one point the world found out that gadhafi was doing too much if you look at syria and the incredible number of unfair deaths he wanted to stop peace always triumph and communication is here to push what he said and push it forward and to say each time

that there is peace and it's always better than war war does not solve anything. i am. was shot four times in total and i want to use that word. three of the bullets are still in my body. and people should be allowed to defend themselves were they are gone from the hands of law abiding decent people are not a problem national rifle association. or group of basically retired military we love to shoot holes and i'm sorry if you know that the bullet comes out

here and this makes it go bang and if what's in front of here is going to die that's all the training you really really need raise your hand if you know somebody's been shot ok but to live without one of the philadelphia ones over streets. in jail without a gun hopefully we will never have to use the weapons for self defense but we should be prepared the full class including the teacher as it was. seventeen students and city and one of seven or still. mission free cretaceous free transport charges free. range month three risk free stew time free. download free broadcast quality video for your media projects a free video don the r t v dot com.

the top stories on aussie no will stop fighting in syria as government forces advanced on rebel controlled areas near the campus. and in the city's it largest city of aleppo that's why washington applauds the opposition's gains and promises to increase support. also angry person has clashed with police in the us city of done as hours after an armed man is gunned down by cops over the weekend another unarmed man was shot dead by officers in anaheim prompting at how we please quiet down on demonstrators that. european colleagues have a difficult road ahead as sales plummet across the continent leading to thousands of painful layoffs in france the symbol of the industry pedro is planning to close one of its branson's for most of the eight thousand people. is the headline for you up next it's all the way to sports news with dmitry.

polo the torture nazi good company again our top stories this hour. and rebound and dread kirilenko go back to america season away from the world's top boss could believe. one is good but. to morrow will play at the olympic tennis tournament in both singles and doubles the brother jamie being his teammate . and this is the limit russian women's pressure to brave the elements to set a new world record in skydiving. but first russia's biggest possible standard is going to return to the n.b.a. next season the thirty one year old announce his decision to go to the u.s.

despite signing a three year deal with scott moore school last also where enjoy it at stella season meanwhile has yet to agree a new contract in america court's ruling came with a rush to brooklyn nets nickname. a k forty seven spent a decade with the utah jazz for my european champion was russian squad at the london olympics david plotz men in their quest for glory days great britain on sunday i. in the meantime the world's two top bring boscobel nations the usa and spain faced each other in a crucial warm up game in barcelona they host wasted no time found themselves twenty two thirteen up late in the first quarter but infamy whole bit playing in his third lympics in london led to a comeback as he scored twenty three out of his twenty seven points during the first half a combination of fluid passing and the ability to turn defense into attack quickly

help the americans to keep it comfortably in the second half at the final buzzer the usa would extend the late to the largest of the night to one hundred points to seventy eight next hour for the dream team is there a limp opener against france i really will. be seen as. a. little. slow stores in the two to three games group which is you know we fought to just get you know the door to his courses or. transition. the olympic football tournament is yet to start on wednesday boss the brazilian men squad received a heavy blow as their main goal keeper had to leave the games he injured himself during a training session coach man or men as this has been forced to pick his reserve keeper netter place for it telling club her and tina this summer boys will play

their thirst group see game against egypt tomorrow the other at the olympics and new zealand remember the south americans are chasing this big gold medal. there. tennis tournament gets underway on saturday with a british team hoping that's home advantage will help their plays produce one of the country's medalists and the morrow will probably have a chance for a rematch with roger federer remember this will be in world number four at the recent wimbledon final the twenty five year old brit will play that not only in the singles but also in the doubles brother jamie will be his teammate video will walk on court together intending to emulate the success of another pair of tennis siblings in the doubles all conquering brown brothers of the usa. in tennis you've got the bryan brothers have been probably one of the most successful teams ever and obviously spend a lot of time together being brothers and other teams have done well and you know

have been quite open about maybe not getting on with each other or away from the corps there's not one way of dealing with that but. you get on well spend a lot of time together because we don't play many tournaments together i think it's important that we understand each other's feeling and understand each other's strengths and weaknesses when we go on the course so. i think it'll be a benefit for us. so russia has got for youth over experience eighty five are paying coming jim this will be vying to restore the country's former glory in the men's artistic gymnastics in london a town with ground has more. from the russian artistic gymnasts have always had a lot to live up to that of the distinguished tradition of soviet union athletes between russia and the u.s. has forty nine gold medals have been one big games and in any other nation but now times have changed russia may still be one of the top countries when it

comes to women sorties to gymnastics but their male counterparts have had it much harder especially with the rise of team china the host of the last olympics keep in seven of the eight goals at home and so not surprisingly caution is the buzzword ahead of the london games. in the women's competition there are really only five countries who can win the men's gymnastics expect any of the top sixteen countries to fight for the podium certainly there are some teams which have better chances but in general the competition there is much tougher with. russia will have five carefully stake in. any sellouts and alexander the london selected as the first choice candidates last month well determining the team's last member has appeared to be a very difficult task with the coaches. eventually gets into nought for the final lineup had to break for the rest in the run in in particular for. the two time

beijing bronze medalists suffer in a deep in the four maurice in ts but had been training very hard in the run up to this course selection however to no avail the overall look of the scored a youthful one not one of the quintet is a former olympian. and yes we have a relatively young team but i don't think it's bad we know each other very well as we've been training together in the youth team for many years and we even took part in the youth european championships with the same lineup four years ago russia's male artistic gymnastics quarter failed to add anything but. brawls to the country's coffers well you have to go way back to the two thousand sydney olympics to celebrate the gold medal success. the task there and the clear one in order to revive the glorious traditions of previous generations. are going to have to reach the stars on the floor. parity.

with her. finally a group of russia's most daring ladies have overcome months of grueling training to prove they sky is not the limit and like chelsea reports. to set a new world record in formation skydiving this was the task for eighty eight daring russian women in moscow region's cologne and failed to descend hand in hand heights of twenty thousand feet to city man mark a so long i've been dreamin lassally said in this national record i think is important for all of us i think that create a great team here parachute guru say that this attempt takes teamwork to another level but for professional jumpers and enthusiastic free falling hand in hand leaving no margin for error as the success depends on each and every member of the team if. you will will do so good.

or is it will help our selves and it's there. but it was not all plain sailing right from the start the first two attempts at the record so the girls fall short however thousands of fans from all over the country from kaliningrad in the west of large of us stuck in the far east kept their faith alive all russian citizens taking part in the establishing of the world record and we do a whole of it today of the record that will be established and right now witness in this four aircraft with more than eighty eight women parachutist on the board finally to the delight of the girls the weather cleared up right on cue the third attempt was not just luck it was more their hard work and all the training that paid off in the end as they send it into the air in full planes.

i. despite the first through experience no it's been successful these girls wasted no time in getting back up in the air and now we're just moments away the key to finding out if there are certain world records with the fans screaming boiled down to the girls it was pleased to have executed eighty eight way formation perfectly it was a hard week or two the two were only waiting for this we will also never. it still

is a my first of the record it's still cool so cool. this is setting a milestone not only for the girls but the whole of russia all that's left now is prepared to sit another world mark and with attitude like that it's probably not that far away. the clock chills r.t. moscow region. it'll self so you're up to date now join us for more sports news from around the globe and ties time have not say say that. cool. wealthy british style the sun rose in time to rise. above the. markets why not.

find out what's really happening to the global economy in the kinds of reports. more news today violence is once again flared up the film these are the images the world has been seeing from the streets of canada. giant corporations are today. the big.

russia would be soon which brighter if you knew about someone from funds to impressions. he's fun start on t.v. dot com.