oh. have four thirty pm lost count time these are the top stories from archie washington pledges more support for syrian rebels but russia's foreign minister says that by justifying blast in damascus the u.s. is all but indorsing terrorism. the perfect kill streak us media credits the one hundred percent accuracy of america's pakistan drone strikes helped by a liberal interpretation of the word terrorist. the disturbing discovery in the russian woodlands almost two hundred and fifty human embryos are found dumped in plastic barrels police say they may have been used for you people research. and a major boost for julian assange is the legal team the man who indicted to lay in

dictator pinochet for human rights abuses now joins the whistleblower in his fight . france's new president tries to boost jobs at home the country's key carmaker is axing thousands of workers and shutting a plant french p.r. guru jack sigrid is a former presidential advisor he's been telling our and see what the new leader is getting wrong with his public push. well today we're joined by jacks again he's a renowned name in advertising he's an author of numerous books on the industry and he's also been involved in a number of high profile political campaigns in france and abroad thank you very much of mr stickler for joining us today the first question is you know behind every great political or business leader today lies a skilled practitioner or a spin doctor and you've been instrumental in

a number of political campaigns you've advised or fast meter or he's the last socialist president before it was elected do you necessarily share the same world views or values of those you advise especially the politicians. you don't need to be on the same side left or right of the person you're consulting for he must have the admiration of these are the toys in any case they must share the same values this does not mean the same ideology got very lucky because the right nor left i believe in ideas from the ideologies to me the man who in a campaign has the greatest idea and put his country on the move is one that interests me and one i wanted to work with but you know if he's right or left

his election is inevitable but what. this is why we must always be wary of encrypted promises when nicolas sarkozy said he would increase purchasing power but he made a real communication mistake by francois mitterrand the first came out with the motto i will be

a peaceful force with this slogan people will hold only mitterrand responsible him whatever the situation is even dramatic he must remain confident with his strength and serenity he remained this way throughout his career he never patrolled his promise of being or peaceful force so when francois loans promises growth he somewhat made the same mistake nicolas sarkozy did alone does not control growth only the global and european economy can affect the way it's a promise that risks disappointing the french people he would have a state of grace for six months by twenty thirteen if there is no revival of economic growth which no one really sees coming he will lose his credibility i like now is why i've always preferred the psychological slogans over political slogans of the president purchasing power of the president of growth for the promises that are dependent on external factors rather than oneself. but as you say there are several truths do you find that there is a war between different truths and the people promoting them say let me be your

television the makes an election for years it was the poster campaign that what was written and the pictures used which made the election back then it was enough to make a good election poster and then in the ninety's all homes had television and television took over there were not as many political shows back then there were two main debates one during the campaign we did not have one every night as we saw during the last election there were two sides that kept fighting each other spit on each other this tussle is an amazing show but like a television series at the french loved about why they voted on mass much fewer people vote in parliamentary elections because the show is over the question so television has become. that's until the internet takes over the next election or maybe one after that when i say the internet it means nothing i should say the screen the screen will move from television to the internet and the internet mobile phone which will become tomorrow's primary medium together with pads as means of

communication technology modernizing communication is modernizing as well but there is no modernization of concepts and the slogans remain unchanged they are the same the great american slogans new deal new frontiers new america america first two words always the same the cox of the display of truth is dependent on the nature of the media but the internet is the largest object meant to destruction that we know the internet is a place of permanent noise you can say anything at any time in total anonymity and in total impunity and complete immunity on the internet and no one can know the author of the message is internet is a weapon of destruction as we have never known. that you were asked in an interview whether you believe leader should apologize in public when they've made a mistake when you said no and he said the only way to recover when you've made a mistake is victimization you should always present yourself as

a victim because victims are always forgiven what about accountability especially in a time of crisis or a time when wars are waged are people looking for politicians or leaders who take responsibility for their actions we do vote for yes so as to level of misconduct there is personal misconduct an error of language a word that should not have been said in such cases we must apologize within the day immediately and with the same intensity that the offending word was used with valerie she's got the stone was accused of receiving diamonds from an african leader he should have immediately told people through television that those were not real diamonds and that the stories were to keep it simple but instead of explaining on television saying what really happened. they were a worthless gift for all the guests at dinner because of his arrogance he refused to apologize there was a fatal blow in the case of serious misconduct a position which involves the state of france in the solemnity of the president one

should not respond because a leader is not supposed to make mistakes the symbolism of the head of state is fundamental to. blair made a mistake by supporting the americans in this stupid war in iraq he knows it but he never admitted it except to go to the left office without explicitly admitting it he did say between the lines we understand then that it didn't take him long to realize the mistake he was making by supporting the iraq war but he has to stand by his words that's why i didn't like the suggestion of taking out french troops from afghanistan a year early because it goes against the public promise we made to the world and to america i think it's not fair play to call out before the others turn a few months of a political campaign francoise hollande did not do the right thing. let's look at war when we look back at history we have many examples of the p.r. machine of war p.r. agencies involved in packaging selling unjustified war but war is war isn't it what

is there to justify and what's your view on the ethical breaches of such actions. this is not the same kind of spin doctor or communications adviser these are military men who are trained in intelligence and use communication as a destructive weapon that destroys political opinions this is to try to convince the world of their good conscience i prefer was like this in actual deadly wars those information was making a few ideas here in the they can't kill a person as time goes by communication will increasingly be an important part of war it starts before the war and it can also prevent it that's what we're seeing in syria and i hope communication will succeed there where failed in live. and it failed in egypt in tunisia it happened spontaneously but i hope we will not reach the same aberration that we experienced in libya. singer song communications is a weapon if you know communication is a weapon slogan is

a dum dum bullet that she was like that all the terms of advertising are water we talk about target we talk about strategy we talk about impact this is terrible it's also weapon in the war because all wars are now shown live then broadcast. so what is where is the line between communication and manipulation. this line is very narrow it's very fluid especially when it comes to war when it comes to politics the stakes are not as high and above all it's easier to exercise transparency in politics that in a war no one can approach the war zone or the forefront of military operations you never know that that they show you where one camp or another camp is so easy in a war zone and it has already been done several times in the past to transform a war surroundings to bring the bodies in the make up you can always simulate a massacre that has not occurred so one must be very careful that it's the job of

war porters to witness all that they also put themselves at risk for being a war reporter is one of the best jobs in the world i did my military service in a few months that's what i've done best in my life because we were there to serve humanity to try to uncover the real truth not the one that people want to show you misinformation is easier during wartime now without the p.r. war machine do you think that we would have had fewer wars. was drawing on when communication is left behind with all this is exactly the case in syria today used communication is a weapon of war and a weapon that kills the least number of people yeah look at libya at one point the world found out that gadhafi was doing too much. if you look at syria and the incredible number of unfair deaths because you wanted to stop peace always trying and communication is here to push me he said and push it forward commit to say each time that this piece but to the war does not solve anything when.

it was shot four times in total and i want to use that word. sorry of the bullets are still in my body. and those people should be allowed to defend themselves wherever they are gone from the hands of law abiding decent people are not a problem national rifle association person or group of basically retired military we love to shoot holes and i'm sorry if you know that the bullet comes out here and this makes it go bang and if what's in front of here is going to die and that's all the training you really really need raise your hand if you know

somebody's been shot to kill him what i want to the philadelphia horn is over the streets we can live without a gun hopefully we will never have to use the weapons for self defense but we should be prepared in a full class including the teacher i think was. seventeen students and said i'm one of seven or so. download the official publication to self choose your language stream quality and enjoy your favorites from alzheimer's now. t.v. is not required to watch on t.v. all you need is your mobile device to watch on t.v. any time any of the.

washington pledges more support for syrian rebels by the russian foreign minister says that by justifying blast in damascus you bastards all but endorsing terrorism . killing three us media credit for one hundred percent accuracy of america's pakistan drone strikes by a liberal interpretation of the word terrorists. and the disturbing discovery in the russian woodlands almost two hundred fifty human embryos are found dumped in plastic barrels police say they may have been used for the research. plus a major boost for julian assange just legal team the man who indicted two lane dictator but no say for human rights abuses are now joins the whistleblower in this fight. it's time now for in sport with.

hello welcome to the sports update here the headlines going loco former pro i should coach village target silverware in russia after winning his first game in charge of. n.b.a. band under a kid olenka says he's going back to america for season away from the world basketball league. and it takes two for andy murray will join elder sibling jamie in the tennis doubles as well as playing in the singles from great britain at the lungs and then takes. but first a football where look i want to moscow have just signed senegal strike a dollar and do it from copenhagen and in the meantime then you had been village believes his side are capable of challenging for silverware this season the team got their season off to a solid start edging you come as well don't be as free to southwest russia in the coming it's not no last friday the charismatic croatian said the result showed how

tough football in russia was and believes after just seven weeks at the helm the competition at the top will be fierce this season. if this is the legal. case and it is a need but then you have six or seven teams that have almost. equal percentage of chances to do it it can be decided in a couple of games that game be. a little bit of luck that that that you got to deserve of course. files where champions league winners chelsea are due for a bit of revenge as the english giants prepare for an exhibition game against an all star american team in philadelphia this wednesday night the blues were one no losers the last time the two sides played each other six years ago and the manager had a better deal retired believes a victory could boost their preparations for the new premier league season it's a team that is quite settled they know from last season we've known each other last season already it's not new and not going to be radical changes overnight so we're

slowly trying to integrate the new players that have had that with scientists. so the result it's always nice together when you know it's always a better feeling. than in the meantime you talked in coach but i village voice says the club is still waiting for the right prize to sell stolen midfielder they can moderate the want to weigh croatia playmaker has resumed training with spurs after failing to turn up for a session last week but he still gets to join the side on the u.s. tour and the twenty six year old wasn't on the team that drew one one of the los angeles galaxy california on tuesday night for the players no training and i mean just to hopefully make the right decision in the future we just have to we're just waiting on the bidding clubs to offer the right to value for a player no big damage one elsewhere also manager also inventor has reiterated his stance that he wants to keep top striker robin van persie gone as are in beijing as

they continue their far east until and are preparing for friday's game against english champions manchester city a club van persie has been heavily linked with you would have been. in this from. nothing to war over the options are. you want to keep warm. now moving on to basketball and russia's biggest star andrei kirilenko resets return to the n.b.a. next season after a year away the thirty one year old announced his decision to go back to the u.s. despite signing a three year deal with tesco moscow last autumn where you enjoyed a stellar season however he is yet to agree a new contract in america though reports have linked him with the russian only brooklyn nets nicknamed a forty seven kurylenko had previously spent a decade with the utah jazz but in the meantime the former european champion will spearhead the russian squad at the london olympics david platt's men open their quest for glory against great britain on sunday. i.

had in the meantime the world's two top ranked basketball nations the usa and spain faced each other in a crucial warm up game in barcelona the host wasted no time and found themselves twenty two thirty up late in the first quarter on a lot antony will be playing his third lympics in london let the usa to a comeback as he scores twenty three into his twenty seven points during the first half a combination of fluid passing and the ability to turn defense into attack quickly helping americans to come to conflict and in the second half of the final buzzer the usa extended their lead to the largest margin of the night one hundred points to seventy eight and next up for the dream team is that limping there becomes front i believe it will. preserve argentina in a strange. no close range should we have the world. slow stars in the

two to three games but are we just you know we fortuitous care you know dorothy is close as those to our defense. transition. and in the meantime the olympic football tournament will start on wednesday but the brazilian men's squad has received a big blow as their number one goal keeper but all the subs and leave the games he injured himself during a training session head coach man and as as has been forced to pick his reserve keep the net a new place for turning club here and tina samba boys will play their first group see game against egypt while their other opponents are better roost and new zealand south africans south americans i should say are chasing their first ever gold medal . in the olympic tennis tournament gets underway on saturday with a british team hoping that home advantage will help their players produce one of the country's medalist andy murray might have a chance of a rematch with roger federer often as we speak to the world before wimbledon final the twenty five year old brittany will play not only in the singles but also in the

doubles elder brother jamie will be his teammate junior walk on court together aiming to emulate the success of another pet any siblings in the doubles the all conquering brian brothers of the usa. in tennis you've got the bryan brothers has been probably one of the most successful teams ever obviously spend a lot of time together being brothers and other teams have done well and you know have been quite open about maybe not getting on with each other away from the court so there's not one way of dealing with that but in general as you get on well spend a lot of time together because we don't play many tournaments together i think it's important that we understand how each other is feeling of understand each other's strengths and weaknesses when we go on the court so. i think it'll be a benefit for us and finally ten sets of medals will be awarded in the olympic boxing but russia is in the hunt for any seven of them as the country has entered its lowest number of participants since one thousand nine hundred six or on closer

every ports from the team's training camp in cyprus. though none of the european nations participating in the london twenty twelve have more than seven licenses russia's entry in just as many weight classes is widely considered as below average by previous standards despite that legendary head coach nikolai crumb off believes any one stands and that in big chance all seven of very experienced boxes and among them a european and world champions a lot will depend on the draw already at the olympic games and in what form they will approach the competition. to russia will be captained by european champion john in london who will make his second attempt at the olympic podium in the under forty nine weight class yes there's only one objective for everybody and that's goal plus we definitely want to win overall first place in london as well i think we're capable of that all the guys are very determined and we will try to reach as

high as possible world champion michelle young makes his olympic debut in london and his recent performance at various international starts makes this twenty four year old one of the three routes to clinch at least a place on the podium. with a limp eight games for any professional athlete of the toughest test of the entire career to be among the boxing elite is definitely the dream of my life. mother made a moral is another olympic ricky trying to capture glory in his early twenty's he will represent russia in the over ninety one k. class the heaviest at the london games. and olympic medal means everything to me it would shape my career my life my future depends on how i will perform in london. blights heavyweights you gora me hans have won bronze at the most recent world championship but the twenty seven year old two time european champion already knows what to improve on i mean it's all about how well you prepare i think the english

will be some of our main competitors for medals actually all the prisons plus cuba will be strong as always seem to form with various international tournament's but it's the olympics so we should not discount the talk horses are those. two more boxers will try to improve on their dismal results of the previous games in beijing that's former world champion sergei for the piano in the fifty six k. category and since i'm european champion out of two to better be of in the under ninety one kilo class last but not least in the sixty one k. class russia will be represented by twenty five year old silver world medalist and racism cowboy russian boxers have always been hot they have roots to win podium places at the big games the last four and the game saw them haul in twenty gold silver and bronze medals while the goal for the london olympics is to add at least another three but the management the fans and the athletes themselves are of course hoping that that number will be much higher cost for of artsy and then muscle

cypress and also from the small steps more in two hours time making room. wealthy british style. that's no time to write. the private. markets why not scandal. find out what's really happening to the global economy in the kinds of reports on our t.v. . i

.