it's six thirty pm here in the russian capital this is our t.v. and these are top stories washington pledges more support for syrian rebels from the russian foreign minister says that by justifying blast in damascus u.s. is all but indorsing terrorism. the perfect kill street us media credits four hundred percent accuracy of america's pakistan drone strikes helped by over liberal interpretation of the word terrorists. the disturbing discovery in russian woodlands almost two hundred fifty human fetuses are found dumped in plastic barrels police say they may have been used for illegal research. and a major boost for julian assange just legal team the matthew indicted to lay

dictator pinochet for human rights abuses now joins the whistleblower in his fight . for france's new president tries to boost jobs at home the country's carmaker axes thousands of workers and shot supply a french p.r. guru jack sigrid is a former presidential advisor he's been telling archie what the new leader is getting wrong with his public push. well today we're joined by he's a renowned name in advertising he's an author of numerous books on the industry and he's also been involved in a number of high profile political campaigns in france and abroad thank you very much i mr stickler for joining us today the first question is you know behind every great political or business leader today lies a skilled practitioner or a spin doctor and you've been instrumental in

a number of political campaigns you've advised or fast arbiter or he's the last socialist president before france holland was elected and did necessarily share the same world views or values of those you advise especially the politicians. you don't need to be on the same side left or right of the curse in your consulting for he must have the admiration of these advertisers in any case they must share the same values this does not mean the same ideology of god i'm very lucky because i'm neither right nor left i believe in ideas not ideologies to me the man who in a campaign has the greatest idea put his country on the move is one interests me almost wanted to work with but you know if he's right or left provided that fundamentally he's a democrat and he wants to lead his country into the future and to be honest three conditions are generally hard to. believe but why is it necessary to spend why is it not possible to just give people all the facts and let them decide for

themselves. but i think the politicians let their communication advisors tell them what they have to do business is like a microphone we are the amplifiers the conductor the directors of our candidates ideas ever spin doctor wants to do the thinking instead of letting his client express his ideas the spin doctor commits an unforgivable egotistic mistake so our job is to say where where. why and how the environment in which the message is delivered is as important as the message itself marshall mcluhan once said that the medium is the message that's why speech on the steps of the leaves a palace for pop is not a speech in a factory. as some spin doctors in the us have defined the truth as two faced and relative now in the words of renowned spin doctor gianna scanlon he said the truth is often not necessarily soul that it can be a liquid which seems to be true is not necessarily the case when we look at it and

we dissect it would take it apart and turn it around it will look at it from a different perspective do you agree with this definition. i think the image of a politician as the brand image the image of a president or a star is only a part of the truth there is always a dark side the more you make the light fewer shadows remain and the more it works for the future of the star or the president nothing is worse than presenting someone as a statesman and then disappointing people after that person is elected president see is a meeting between a man and his destiny with a people on the destiny of this people if there is a real common expectation and the candidate in the body sees expectations and his election is inevitable but what is necessary is the promises made during the campaign have credibility this is why we must always be wary of encrypted promises when nicolas sarkozy said he would increase purchasing power but he made a real communication mistake by francois mitterrand the first came up with the

motto i will be a peaceful force with this slogan people will hold only mitterrand responsible him whatever the situation is even dramatic he must remain confident with his strength and serenity he remained this way throughout his career he never trade his promise of being or peaceful force so when francois loans promises growth someone made the same mistake nicolas sarkozy did alone does not control growth only the global and european economy. you can affect your oath it's a promise that risks disappointing the french people he would have a state of grace for six months but by twenty thirteen if there is no revival of economic growth which no one really sees coming he will lose his credibility i think now is why i've always preferred the psychological slogans over political slogans of the president of purchasing power of the president of growth a promises that are dependent on external factors rather than oneself. but as you say there are several truths do you find that there is a war between different truths and the people promoting that say let me be your

is television that makes an election for years it was the poster campaign of what was written and the pictures used which made the election back then it was enough to make a good election poster then in the ninety's all homes had television and television took over there were not as many political shows back then there were two main debates one during the campaign we did not have one every night as we saw during the last election there were two sides that kept fighting each other spit on each other this tussle is an amazing show like a television series that the french loved that's why they voted on mass much fewer people vote in parliamentary elections because the show is over so television has become the kingmaker that's until the internet takes over the next election or maybe the one after that when i say the internet it means nothing i should say the screen the screen will move from television to the internet and the internet and mobile phone which will become tomorrow's primary medium together with pads as

means of communication with technology modernizing communication is modernizing as well but there is no modernization of concepts and the slogans remain unchanged they are the same the great american slogans new deal new front is new america america first two words always the same because so the display of truth is dependent on the nature of the media but the internet is the law. largest object of men to destruction that we know the internet is a place of permanent lies you can say anything at any time in total anonymity and in total impunity and complete immunity on the internet and no one can know the author of the message is the internet is a weapon of destruction as we have never known. that you were asked in an interview whether you believe leader should apologize in public when they've made a mistake when you said no and he said the only way to recover when you've made a mistake is victimization you should always present yourself as

a victim because victims are always forgiven but what about accountability especially in a time of crisis or a time when wars are waged are people looking for politicians or leaders who take responsibility for their actions yet didn't vote for it yes those two level of misconduct there is personal misconduct an error of language a word that should not have been said in such cases we must apologize within the day immediately and with the same intensity that the offending word was used very she's got the stand was accused of receiving diamonds from an african leader he should have immediately told people through television that those were not real diamonds and the stories were to keep us but instead of explaining on television saying what really happened that they were a worthless gift for all the guests dinner because of his arrogance he refused to apologize there was a fatal blow in the case of serious misconduct a position which involves the state the image of france in the solemnity of the

president one should not respond because a leader is not supposed to make mistakes the symbolism of the head of state is fundamental to authority blair made a mistake by supporting the americans in this stupid war in iraq he knows it but he never admitted it except in his book of the he left office without explicitly admitting it he did say between the lines we understand then that it didn't take him long to realize the mistake he was making by supporting the iran. war but he has to stand by his words that's why i didn't like the suggestion of taking out french troops from afghanistan a year early because it goes against the public promise we made to the world and to america i think it's not fair play to pull out before the others to earn a few months of a political campaign francoise hollande did not do the right thing. let's look at war we look back at history we have many examples of the p.r. machine of war p.r. agencies involved in packaging selling and justifying war but war is war isn't it

what is there to justify and what's your view on the ethical breaches of such actions as being done this is not the same kind of spin doctor or communications adviser these are military men who are trained in intelligence and use communication as a destructive weapon that destroys political opinions this is to try to convince the world of their good conscience i prefer was like this an actual deadly was those information was making a few ideas here and there but they can't kill a person as time goes by communication will increasingly be an important part of war it starts before an actual war and it can also prevent it that's what we're seeing in syria and i hope communication will succeed there where it failed in libya and it failed in egypt in tunisia it happened spontaneously but i hope we will not reach the same aberration that we experienced in libya. so you're saying communications is a weapon if you know communication is a weapon a slogan is

a dumb dumb bullet that shoots like that all the terms of advertising or water we talk about target we talk about strategy we talk about impact this is terrible it's also weapon in the war because all wars are now shown live then broadcast. so what is where is the line between communication and manipulation. this line is very narrow it's very fluid especially when it comes to war when it comes to politics the stakes are not as high and above all it's easier to exercise transparency in politics but in a war no one can approach the war zone or the forefront of military operations you never know that that they show you why one camp or another camp is so easy in a war zone and it has already been done several times in the past to transform a war surroundings to bring the bodies in the make up you can always simulate a massacre that has not occurred so one must be very careful that is the job of war

porters to witness all that they also put themselves at risk for being a war reporter is one of the best jobs in the world i did my military service in our jury for a few months that's what i've done best in my life because we were there to serve humanity to try to uncover the real truth and not the one that people want to show you misinformation is easier during wartime now with the p.r. war machine do you think that we would have had fewer wars and enemies connectivity was drawing on when communication is left behind where this is exactly the case in syria today it used well communication is a weapon of war and a weapon that kills the least number of people look at libya at one point the world found out that gadhafi was doing too much if you look at syria and the incredible number of unfair deaths you wanted to stop peace always triumph and communication is here to push when he says and push it forward and to say each time that there is peace that's always better than war war does not solve anything.

the issue is that so much i'm afraid we're going to make a lot of people a variant but look at the end game inside the assad regime with the u.s. and a regional ally see key pieces for diplomacy and the warning from damascus. will

do the. more and more mouths to feed but where will the food come from can science provide the answers to the future of food under the microscope. we've got the future covered.

washington pledges more support for syrian rebels but the russian foreign minister says that by justifying blast in damascus the u.s. has all but indorsing terrorism. the perfect kill streak us media credits the hundred percent accuracy of america's pakistan drone strikes held by a liberal interpretation of the word terrorist. the disturbing discovery in russian would lend almost two hundred fifty fumin fetuses are found dumped in plastic barrels police say they may have been used for you the go research. and a major boost for julian assange his legal team the man who indicted chilblain dictator pinochet for human rights abuses now joins the whistleblower in his fight . to stay tuned for the latest sport with kate.

and i thank you for joining me the latest sports here the top story is. going like oh good luck i want to touch so often village time good silverware in russia as the moscow side signed the datasheet top scorer. i mean why. n.b.a. bound andre kirilenko says he's going back to america after just one season away from the world's top basketball league. and it takes two to four will join elder sibling jamie in the tennis doubles as well as playing in the singles for great britain at the london olympics. first of football i'm looking out of moscow have signed some goal striker and they actually top scorer down the enjoy from copenhagen as new head coach saw them village targets silverware in his first season in charge the team here finished seventh last season got the new campaign off to a solid start by edge newcomers mordovia side and three two in southwest russia in

last friday's premium. the charismatic croatian said the result prove how tough footballing russia walls and after just seven weeks at the helm but its competition at the top will be fierce this season and look up there are the contenders. this is going to be. ok for me it is a need but then you have six or seven teams that have almost. equal percentage of chances to do it it can be decided in a couple of games that game very. little bit of luck. that that you got to deserve of course. while square champions league winners chelsea are looking for a bit of revenge the english giants are getting ready for an exhibition game against an all star american team in philadelphia this wednesday night the blues one the losers the last time the two sides played six years ago and their manager roberto di matteo believes a victory could boost their preparations for the new season. it's

a team that is quite settled they know from last season we've known each other last season already it's not new and not going to be radical changes overnight so we're slowly trying to degrade the new players that have helped that we've signed this summer. so the result it's always nice to get the win though it's always a. feeling. well in the meantime you told the manager andre villas boas says the club is still waiting for the right price to sell stock midfield only can moderate who want transfer market value has rated almost sixty three million dollars they want to weigh croatia playmaker has resumed training with spurs after failing to turn up for session last week but the twenty six year old is yet to join the side on a us tour and wasn't a part of the team that drew one one at the los angeles galaxy in california on cheese day night. the players no training and i mean just to hopefully make the right decision in the future we just have to we're just waiting on the building

close to over the road well before a player of big damage well i'll swear also manager awesome venga has reiterated his stance that he wants to keep a last season's premier league top scorer robin van persie the twenty eight year old dutchman netted thirty goals in thirty eight league appearances of the gun and spanish third ahead of rivals top of moscow are currently in beijing on a pre-season far east until preparing for a friendly on friday against english champions manchester city club van persie has been haven't even. you have. not been to. the options are. you going to keep. now moving on to basketball and russia's biggest star andrei kirilenko is set seriatim to the n.b.a. next season after just one year in his native country so if you want your old announced his decision to go back to the u.s. despite signing a three year deal with tesco moscow last autumn when he enjoyed

a stellar season however he has yet to agree a new contract with america the reports had linked him with the russian brooklyn nets nicknamed a k forty seven kirilenko had previously spent a decade with the utah jazz but in the meantime the former european champion go spearhead the russian sport of the london olympics david glassman open their quest to glory against post great britain on sunday. and in the meantime the usa thrash spain as the world's top two balls people nations went head to head in barcelona and i find a warm up game for the olympics the house made a great start and found themselves twenty two thirteen up late in the first quarter but carmelo anthony who play in his third olympics in london led the usa comeback scoring twenty three out of his twenty seven points in the first half a combination of fluent passing and you going to take wickets in defense into a time when americans to come to the forge ahead in the second half and extended

their lead to twenty two points at the final buzzer to roll out one hundred to seventy eight wickets they stop the dream team is there and then pick opener against france on sunday. who will. resume. in a spray. no close range should we have the world. slow stores in the two to three games but we just you know we thought they were just you know dorothy as close as those to our defense. transition. and in the meantime the olympic football tournament will start on wednesday but the brazilian men's squad has received a big blow as their first choice goalkeeper rafael coverall has been ruled out of the tournament the twenty two year old injured his right elbow during a training session head coach man a man as is has been forced to break his reserve keeping the place for turning club here until you know the summer boys will play their first group see game against

egypt while their other opponents are belarus and new zealand the five time while couples are chasing their first ever really big gold. well meanwhile the olympic tennis tournament gets underway on saturday with a british team hoping that home advantage will help that players produce a medal andy murray might have the chance to face a rematch with roger federer after the swiss master beats the well done before in the recent one final the twenty five year old britain will play not only in the singles but also in the doubles along with his elder brother jamie the juno walk on court together aiming to emulate the success of another pair of tennis siblings in the doubles the all conquering brian brothers of the usa. in tennis you've got the bryan brothers being probably one of the most successful teams ever obviously spend a lot of time together being brothers and other teams have done well and you know have been quite open about maybe not getting on with each other away from the court so there's not one way of. dealing with. me in general as you get on well spend

a lot of time together because we don't play many tournaments together i think it's important that we understand each other's feeling of understand each other's strengths and weaknesses when we go on the course so. i think it will be a benefit for us. and finally ten sets of medals will be awarded in the olympic boxing but russia is in the hunt for any seven of them as the country has entered its lowest number of participants since one thousand nine hundred six the mongols are every ports from the team's training camp in cyprus. though none of the european nations participating in the london twenty two. have more than seven licenses russia's entry in just as many weight classes is widely considered as below average by previous standards despite that legendary head coach nikolai crumb off believes anyone stands and have a big chance all seven a very experienced boxes and among them a european and world champions a lot will depend on the draw already at the olympic games and in what form they

will approach the competition. to russia will be captained by european champion down in london who will make his second attempt at the olympic podium in the under forty nine weight class yes there is only one objective for everybody and that's gold plus we definitely want to win overall first place in london as well i think we are capable of that all the guys are very determined and we will try to reach as high as possible. world champion michelle young makes his and then big debut in london and his recent performance at various international starts makes this twenty four year old one of the theories to clinch at least a place on the podium. with a limp eight games for any professional athlete of the toughest test of the entire career to be among the boxing elite is definitely the dream of my life. the moral phase and other olympic ricky trying to capture glory in his early twenty's he will represent russia in the over ninety one k.

class the heaviest at the london games. is near the sunderland take mental means everything as much as it would shape my korea my life my future depends on how i will fall in love with the nation was the light heavyweight me haunts of one bronze at the most recent world championships but the twenty seven year old two time european champion already knows what to improve on. it's all about how well you prepare i think the english will be some of our main competitors for medals actually all the prison you prosecute will be strong as always i've seen this. with serious international tournament but it's the olympics so we should not discount the talk horses are going to move to more boxers will try to improve on their dismal results of the previous games in beijing that's former world champion siri gave her the piano in the fifty six k. category and suits i am european champion out of two to bitter be it in the under ninety one kilo class last but not least in the sixty nine k.

class russia will be represented by a twenty five year old silver world medalist andre some cowboy russian boxers have always been hot favorites to win the odeon places at the big games the last four olympic games saw them haul in twenty gold silver and bronze medals while the goal for the london olympics is to add at least another three by the management the fans and the athletes themselves are of course hoping that that number will be much higher cost for of artsy and the muscle cypress. and also list falseness by her. wealthy british style holds.

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