hello thanks for being with r.t. our top stories tonight washington pledges more support for the syrian rebels but the russian foreign minister says that by justifying blast in damascus the u.s. is all but it dossing terrorism. the perfect killing streak us media credits the one hundred percent accuracy of america's pakistan drone strike held by a liberal interpretation of the word terrorist. a disturbing discovery in russian borderland police say almost two hundred fifty human fetuses found dumped in plastic barrels grow over five months old may have been used for a legal research. and a major boost for doing the science is legal team the man who indicted chilean dictator pinochet for human rights abuses no joins there was the blow in his fight . as france's new president tries to boost jobs at home the country's key carmaker

axes thousands of workers and shuts down a plant next to speak to french p.r. guru jackson who's a former presidential advisor he's been telling our t. what the new leaders getting wrong with this crowd pleasing plans. well today we're joined by jacks again he's a renowned name in advertising he's an author of numerous books on the industry and he's also been involved in a number of high profile political campaigns in france and abroad thank you very much i'm mr stickler for joining us today the first question is you know behind every great political or business leader today lies a skilled practitioner or a spin doctor and you've been instrumental in a number of political campaigns you've advised or fast arbiter or he's the last socialist president before france warlord was elected and did necessarily share the same world views or values of those you advise especially the politicians.

you don't need to be on the same side left or right of the person you are consulting for he must have the admiration of these advertisers in any case they must share the same values this does not mean the same ideology of god i'm very lucky because i'm neither right nor left i believe in ideas not ideologies to me the man who in a campaign has the greatest idea who put his country on the move is one that interests me almost wanted to work with i do you know if he's right or left provided that fundamentally he's a democrat and he wants to lead his country into the future and to be honest three conditions are generally hard to do that but why is it necessary to spend why is it not possible to just give people all the facts let them decide for themselves. i don't think that politicians let their communication advisors tell them what they have to do business is like a microphone we are the amplifiers the conductor the directors of

a candidate's ideas if a spin doctor wants to do the thinking instead of letting his client express his ideas the spin doctor commits an unforgivable egotistic mistake so our job is to say where where. why and how the environment in which the message is delivered is as important as the message itself marshall mcluhan once said that the medium is the message and that's why speech on the steps of the leads a palace for pop is not a speech in a factory. as some spin doctors in the us have defined the truth as two faced and relative now in the words are now spin doctor gianna scanned when he said the truth is often not necessarily soul that it can be a liquid which seems to be true is not necessarily the case when we look at it and we dissect it will take it apart and turn it around it will look at it from a different perspective do you agree with this definition. i think the image of a politician as the brand image the image of a president or a star is only

a part of the truth there is always a dark side the more you make the light fewer shadows remain and the more it works for the future of the star or the president nothing is worse than presenting someone as a statesman and then disappointing people after that person is elected president see is a meeting between a man and his destiny with the people and the destiny of this people if there is a real common expectation a candidate in body sees actual taishan in his election is inevitable but what is necessary is the promises made during the campaign have credibility this is why we must always be wary of encrypted promises when nicolas sarkozy said he would increase purchasing power but he made a real communication mistake by francois mitterrand the first came up with the motto i will be at peace through force with this slogan people will hold only mitterrand responsible him whatever the situation is even dramatic he must remain confident with his strength and serenity he remained this way throughout his career

he never trade his promise of being or peaceful force so when francois loans promises growth if someone made the same mistake nicolas sarkozy did well on does not control growth only the global and european economy. you can affect your oath it's a promise that risks disappointing the french people who would have a state of grace for six months but by twenty thirteen if there is no revival of economic growth which no one really sees coming he will lose his credibility i like now is why i've always preferred the psychological slogans over political slogans of a president of purchasing power of the president of growth or a promise is there are dependent on external factors rather than oneself. but as you say there are several truths when you find that there is a war between different truths and the people promoting that say let me be your television that makes an election for years it was the poster campaign that what was written and the pictures used which made the election back then it was enough

to make a good election poster then in the ninety's all homes had television and television took over there were not as many political shows back then there were two main debates one during the campaign we did not have one every night as we saw during the last election there were two sides that kept fighting each other spit on each other this tussle is an amazing show but like a television series that the french loved that's why they voted on mass much fewer people vote in parliamentary elections because the show is over the question so television has become the kingmaker that's until the internet takes over the next election or maybe one after that when i say the internet it means nothing i should say the screen the screen will move from television to the internet and the internet and mobile phone which will become tomorrow's primary medium together with pads as means of communication with technology modernizing communication is modernizing as well but there is no modernization of concepts and the slogans

remain unchanged they are the same the great american slogans new deal new frontin is new america america first two words always the same because so the display of truth is dependent on the nature of the media but the internet is the law. object meant to destruction that we know the internet is a place of permanent lies you can say anything at any time in total anonymity and in total impunity and complete immunity on the internet and no one can know the author of the messages is a weapon of destruction as we have never known. that you were asked in an interview whether you believe leader should apologize in public when they've made a mistake when you said no and he said the only way to recover when you've made a mistake is victimization you should always present yourself as a victim because victims are always forgiven but what about accountability especially in a time of crisis or a time when wars are waged are people looking for politicians or leaders who take

responsibility for their actions yet didn't vote for it yes there's two level of misconduct there is personal misconduct an error of language a word that should not have been said in such cases we must apologize within the day immediately and with the same intensity that the offending word was used with valerie she's got the stand was accused of receiving diamonds from an african leader he should have immediately told people through television that those were not real diamonds and the stories were to keep us but instead of explaining on television saying what really happened that they were a worthless gift for all the guests dinner because of his arrogance he refused to apologize there was a fatal blow in the case of serious misconduct a position which involves the state of france in the solemnity of the president one should not respond because a leader is not supposed to make mistakes the symbolism of the head of state is fundamental to authority blair made a mistake by supporting the americans in this stupid war in iraq he knows it but he

never admitted it except that he left office without explicitly admitting it he did say between the lines we understand then that it didn't take him long to realize the mistake he was making by supporting the iran. war but he has to stand by his words that's why i didn't like the suggestion of taking out france troops from afghanistan a year early because it goes against the public promise we made to the world and to america i think it's not fair play to call out before the others to earn a few months of a political campaign francoise hollande did not do the right thing. let's look at war when we look back at history we have many examples of the p.r. machine of war p.r. agencies involved in packaging selling and justifying war but war is war isn't it what is there to justify and what's your view on the ethical breaches of such actions. this is not the same kind of spin doctor or communications adviser these

are military men who are trained in intelligence and use communication as a destructive weapon that destroys political opinions this is to try to convince the world of their good conscience i prefer was like this an actual deadly was those information was making a few ideas here and there they can't kill a person as time goes by communication will increasingly be an important part of war it starts before an actual war and it can also prevent it that's what we're seeing in syria i hope communication will succeed there where it failed in libya and it failed in egypt in tunisia it happened spontaneously but i hope we will not reach the same aberration that we experienced in libya. so you're saying communications is a weapon if you know communication is a weapon each slogan is a dumb dumb bullet that shoots like that all the terms of advertising or water we talk about target we talk about strategy we talk about impact this is terrible it's

also weapon in the war because it was a no show then paul cost it. so what is where is the line between communication and manipulation. this line is very narrow it's very fluid especially when it comes to war when it comes to politics the stakes are not as high and above all it's easier to exercise transparency in politics but in a war no one can approach the war zone or the forefront of military operations you never know the dead they show you why one camp or another camp is so easy in a war zone and it has already been done several times in the past to transform a war surroundings to bring the bodies in the make up you can always simulate a massacre that has not occurred so one must be very careful it is the job of war reporters to witness all of that they also put themselves at risk for being a war reporter is one of the best jobs in the world i did my military service in our jury or

a few months that's what i've done best in my life because we were there to serve humanity to try to uncover the real truth and not the one that people want to show you misinformation is easier during wartime now with the p.r. war machine do you think that we would have had fewer wars and. was drawing on when communication is left behind where this is exactly the case in syria today it used well communication is a weapon of war and a weapon that kills the least number of people look at libya at one point the world found out that gadhafi was doing too much if you look at syria and the incredible number of unfair deaths you wanted to stop peace always triumphs and communication is here to push and push it forward and to say each time that there is peace that's always better the more or does not solve anything.

headlines saud washington pledges more support for the syrian rebels but the russian foreign minister says that by justifying plus in damascus the u.s. is already dosing terrorism. the perfect killing streak us media credits the one hundred percent accuracy of america's pakistan drone strike held by a liberal interpretation of the wooden terrorist. the disturbing discovery of russian woodland police say almost two hundred fifty fumin fetuses found dumped in plastic barrels for over five months old may have been used for legal so. a major boost for julian assange just legal team the man who indicts instituted to take the pinochet for human rights abuses now joins the whistleblower in his fight.

hello welcome to the wednesdays for round up with me take outrage until the headlines. going loco. village target silverware in russia as the moscow sign sign the danish league's top scorer. says he's going back to american royalty just one season away from the world's top basketball league. and it takes to number four andy murray will join elder sibling jamie in the tennis doubles as one is playing in the singles for great britain after a long good pics. but first of all border moscow have signed senegal strike and danish league top scorer from paper hagen as new head coach love the village target silverware in his first season in charge but taking his finished seventh last season got that new campaign off to a solid start by edging new comers more the obvious three two in southwest russia last friday midfielder has since been given

a full much ban for an intentional off the ball foul during that game while meanwhile the charismatic croatian coach says the results prove how tough footballing rusher is and just seven weeks at the helm he believes competition would be fierce this season oh look oh are up there with the contenders. this is a legal. case and it is a need but then you have six or seven teams that have almost. equal percentage of chances to do it it can be decided in a couple of games it's going to be. a little bit of luck. that that you've got to deserve of course. miles where champions league winners chelsea are looking for a bit of revenge the english giants are getting ready for an exhibition game against an all star american team in philadelphia this wednesday night the blues were one no losers the last time the two sides played six years ago and the manager

had a better team a tayo believes victory could base their preparations for the new season. it's a team that is quite settled you know from last season we've known each other last season already it's not new and not going to be radical changes overnight so we're slowly trying to integrate the new players that have helped that we've signed this summer. so the result it's always nice to get the win you know it's always a better feeling when in the meantime you told the manager and revelation says the club is still waiting for the right price to sell star midfielder luka moderates who want the transfer market value is rated at almost sixty three million dollars they want to weigh croatia playmaker has resumed training with spurs after failing to turn up for a session last week but the twenty six year old is yet to join the side on a us tour and wasn't a part of the team that drew one one of the los angeles galaxy in california on tuesday night the players no training. i mean just to hopefully make the right decision in the future we just have to be just waiting on the building close to

over the road before a player of the big damage. well elsewhere also manager also vendor has reiterated his stance that he wants to keep the last season's premier league top scorer robin van persie but twenty eight year old dutchman netted thirty goals in thirty eight league appearances as the gun especially good ahead of rivals taught them also occurring in beijing on a pre-season far east of the tour and preparing for a friendly on friday against english champions manchester city a club van persie has been heavily linked to. you know. you're. going to keep. moving on to basketball now and russia's biggest star on that i could erlanger is set to return to the n.b.a. next season after just one year in his native country for thirty one year old

announced his decision to go back to the us despite signing a three year deal with moscow last autumn where he enjoyed a stellar season however he has yet to agree a new contract in america as the reports have linked him with the russian and brooklyn nets nicknamed a forty seven kurylenko had previously spent a decade with the utah jazz but in the meantime the former european champion will spearhead the russians want at the london olympics they did not open at the glory against great britain on sunday. and in the meantime the usa stretched spain as the world's top two boscobel nations went head to head in barcelona in their final woman game for those olympics the hosts made a great start and found themselves twenty two thirty young late in the first quarter i thought carmelo anthony will be playing in his hurdling pics in london and that the usa comeback twenty three of his twenty seven pounds first off

a combination of player passing in cuba which is the key to the fans internet attack how the americans to come to the forge ahead in the second half and they extended that leads to twenty two points in the final buzzer to roll out a one hundred fifty seven jenkins next up for the dream team is there a link i found i don't dance on sunday. thank you will be will. brazil argentina in spain. no close games we have in the world no slow stars in the three games but you know we just you know we fought through it just kept you know dorothy's close as those trying our. transition for you now the greatest olympian of all time michael phelps says here on why ryan lochte should be aware of and heralded swimmers in all the twenty seven phelps boasts a record collection of fourteen goals as he gives up his third and final games

however the living legend has said he's unlikely to sweep the seven events who take cos him but he still has more top gongs in the british capital. right and i are here just racing each other over where we're racing the whole world another their summers from all over the world that are you know have a chance to win a medal just like we do so you know it's whoever's day is that day is you know when the medal isn't a rivalry between you two that i mean sure we both hate to lose. well meanwhile the olympic tennis tournament gets underway on saturday with a british team hoping that home advantage but help that play is produce a medal for andy murray might have the chance to face a rematch with roger federer after the swiss must have breached the world number four in a recent wimbledon final the twenty five year old brittany murphy played not only in the singles but also in the doubles along with his elder brother jamie is that you're a walk on court together aiming to emulate the success of another pair of tennis siblings in the doubles the all conquering brian brothers of the usa. in tennis

you've got the bryan brothers has been probably one of the most successful teams ever obviously spend a lot of time together being brothers and other teams have done well and you know have been quite open about maybe not getting on with each other away from the course so there's not one way of. dealing with that but me in general as you get on well spend a lot of time together and because we don't play many tournaments together i think it's important that we understand how each other is feeling of understand each other's strengths and weaknesses when we go on the course so. i think it will be a benefit for us. and finally ten sets of medals will be awarded in the olympic boxing but russia is in the hunt for any seven of them as the country has entered its lowest number of participants since nine hundred ninety six and was at the team's training camp for cyprus. though none of the european nations participating in the london twenty twelve have more than seven licenses russia's entry in just as

many weight classes is widely considered as below average by previous standards despite that legendary head coach nikolai crumb off believes anyone stands and that a big chance all seven a very experienced boxes and among them a european and world champions a lot will depend on the draw already at the olympic games and in what form they will approach the competition. to russia will be captained by european champions down in london who will make his second attempt at the olympic podium in the under forty nine weight class yes there is only one objective for everybody and that's gold plus we definitely want to win overall first place and london's well i think we are capable of that all the guys are very determined and we will try to reach as high as possible world champion michelle young makes his and then big debut in london and his recent performance at various international starts makes this twenty four year old one of the three routes to clinch at least

a place on the podium. with a limp eight games for any professional athlete of the toughest test of the entire career to be among the boxing elite is definitely the dream of my life. mother made a moral is another olympic ricky trying to capture glory in his early twenty's he will represent russia in the over ninety one k. class the heaviest at the london games. on a limb take mental means everything to me it would shape my korea my life my future depends on how i will perform in london. on issues that blights heavyweight hugo or me hans of won bronze at the most recent world championship but the twenty seven year old two time european champion already knows what to improve on. it's all about how well you prepare i think the english will be some of our main competitors for medals actually all the prisoners plus cuba will be strong as always i've seen the form with various international tournament's but it's the olympics so we should

not discount the talk horses are those. who more boxers will try to improve on their dismal results of the previous games in beijing that former world champion sergei for the piano in the fifty six k. category and suits i'm european champion out of two debates or be of in the uncertain ninety one kilo class last but not least in the sixty nine k. class russia will be represented by a twenty five year old silver world medalist under a boy prussian boxers have always been hot favorites to win podium places at the big games the last four olympic games saw them haul in twenty gold silver and bronze medals while the goal for the london olympics is to add at least another three but the management the fans and the athletes themselves are of course hoping that that number will be much higher costs are of artsy and the muscle cyprus. is wednesday i think.

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