sometimes more eagerly awaited the biggest hollywood blockbusters. posada welcome to the show hello right nice to be very good thank you very much for very much for coming sandra what wines gate is relatively young it's like fourteen or thirteen years or less arriving here but it's the most successful independent film and television distribution company north america what's what's the reason for your success have you thought about it i think about it all the time i think of nothing else she would i think in that time. when we created lionsgate television i joined nine years ago i looked to see what market was in being accessed and where were the opportunities and the place i saw opportunities were in the scripted drama and cable everybody was producing for network television which was very it was broadcast it had to appeal to everybody and things that have to appeal to

everybody off in appeal to nobody and nobody had this is a problem big big television writer was in what we took the opposite approach we saw the opportunities in cable where we could appeal to segments of the population and tell different kinds of this doris' tell high quality stories where we didn't need to get the same number of viewers but we could get hopefully discerning and passionate viewers who would like what we do. well lions gate is often called one of the few remaining indies and if i mean independent companies what what's the criteria. by which you still consider yourself to be an indie rather mainstream while these days the difference between an indian mainstream is really more than. the fact that we don't own our own network. other then sell me

the company i worked for ten years you got to certainly buy or did an idea around sony's business for ten years. other then suddenly we're the only real significant studio that doesn't do that doesn't own a network or isn't don't buy and that work. ok well v.v. television division. you're reading is called the cutting edge right out further it's introducing a new principle of television production there's a true was the new principle to do well my goodness i think i hope it's quality television and not so much a new principal but what we are doing is we're expanding beyond what we have done to date. because we look to the future as i hope i think we did rather successfully by identifying cable as the frontier we're looking at the new

frontier in the digital space we're looking at. the video on demand we're looking at production for the internet not in favor of traditional television but are. an accessory to a different let's call it a different product line that sits alongside our main brand so so so you are looking at the internet as a potential source to reach more and more potential views out of the room like the moon what do you see there what are what are the possibilities of companies like yours in the internet well there are many possibilities and many different ways of approaching the internet. one way and i think the most cutting edge so one that we're getting the most attention for is where actually producing in the region. all

series. big budget high quality the kind of series you would do on premium cable we're doing for a subscription video on demand for video on demand service so it will air for the first time not on this box on this box but you're doing business as far as i understand as soon as something some contemn gets into internet and it's immediately becomes free i mean free of germs where you know what that is a big deal out of my book that is a big deal very very popular bill you know making really. bad right and that their shareholders don't like that so much they would like us to be making some money so what. what we are doing is you know we're aggressively trying to you know control piracy which is one you know one one

aspect of our business but we're also looking to find a financial model that will allow us to offer programming to people free. and still get paid well that was a little mad but ok well we're glad that this is magic well it's free to consume another two two different kinds of. directions at the internet is taking one of the new series that i just mentioned that we're doing for video the high end is a subscription service so consumers will pay a very low dollars eight dollars a month to watch first run movies to watch high end t.v. series and to watch an original series so eight dollars a month is sensually the cost of a meal at mcdonald's you can get among. worth of television well i.

hope pirate party that appeared in russia recently and i have the one of the leader of this party saying in front of me a couple of days ago and he he's a great he's a great champion of our free access for free distribution of video on tents in the internet but do you see this as a as a menace as a. world problem a possible problem for your business no i don't and the reason is i am a firm believer that nobody ever made money not satisfying his customer you have to give the consumers what they want and what certainly the young consumers are telling us is they're not used to paying for things right they don't want to pay they're used to getting their music for free and they don't buy well no no you're american should understand the russians no i mean for decades you guys have been asking me why don't you have paid t.v.

in russia they said because for for for for the russians for soviet people for ages television was like breathing it was free so people even can't imagine paying for television i mean so so so now we're going the same with the with the internet generation i think it's funny they just used to it funny and what's happened is intelligent in television in america because we also are accustomed to free you know and then cable came along and the cable operators and most people started paying for cable ok tell me what is your attitude to these so people are draft laws that are being considered in the states and we've thought about it now again i think. i think you'll never make money not giving people what they want so i think our our job our goal is to figure out how to satisfy the customer how to give people free television free internet because that's what they

want and still make money and that is a challenge and that's where the old us economic model of advertising comes thompson do you believe that video streaming will replace traditional chosen one no no i don't it's like television did replace radio television didn't replace radio and d.v.d.'s didn't replace films i think they have people are are pretty agnostic they want to watch what they want to watch and they don't necessarily. rule out one or the other so if i'm home in my house i like to watch t.v. on this big screen but if i happen to be at the gym i watch a movie on my i pad and if i happen to be out waiting for

a stoplight am i catch the news on my telephone so i and i think that's more karma and i think people are accustomed to our variety of different ways this is roy but it's also being used to something because i mean talk about the new generation a friend of mine bought a plasma t.v. that has this remote control and it goes directly into the intro that without even switching it into the computer just so wish to enter the sarka bushes the gibson or and watches movies on the internet with big plasma to be held at cern past their bureau and if he's not at home though he gets interrupted him i watch the rest of them near for a joke. leggo you know you are while he's taking a bath. this may be an altered it was such a gentle charge that you see i like that i do like i like that i think we are

a generation the younger generation is a generation that wants what it wants when it wants it and i think that's actually not a bad thing says sandra sturgeon c.e.o. of lions gate television spotlight we'll be back in less than a minute after a short break so stay where you are going go. wealthy british style run. out on the tires on.

the. market why not come to. find out what's really happening to the global economy with max cons are there are no holds barred look at the global financial headlines tune in to kaiser report on our.

it's easy to. believe. it was the strangest attempt of a military takeover. of. the us president trying to overthrow a foreign country's government but his strategic games must. come to merika recognized its defeat. questioning if cuba managed to cope with its victory all don't talk to all the oh god. i live you think you are you go but the

rajab either live in the cuban missile crisis games in reality. welcome back to spotlight i'm not even just a reminder that my guest on the show today is sandra stern c.e.o. of lions gate television one of the most powerful what woman and women in television production in the united states at least. a friend of mine who does serious classical music when i asked him what's the matter with modern music with

music today because because i am a great music fan of rock n roll fan and whatever he's. well i think the problem is not the talent but the problem is that we are having the customer today is the so-called microwave generation you just mentioned people wanting it now in the news so you're saying it again the microbrewery generation nobody wants to cook anymore people just want it now they want it and they do really care about the quality of what they get they want to now and they want to like beautiful looking nice looking isn't this a problem well. no i think it's a challenge in television though. you said something that i actually can't agree with they want it they want it now they want it when they want. but they want top quality so we're accustomed to high and low.

there are the little homemade little you tube videos that people love to watch they love the media say when they're sitting down and investing a half hour of their time they want a t.v. show with fine riding and fine acting and good comedy of good drama. so there is the high and the low there's a gourmet meal and the microwave ok your latest project is a t.v. series anger management starring charlie sheen yeah how difficult is it in the united states to get top star at this point in soaps. well you know it could have all the results as it is this is so ok well it's so far years are you. going to management is really more of a sitcom i think you need it or it was sometime right but what's happened in television today. actually what's happened in media today is.

the most interesting work today is being done not in film but in television true cable t.v. when you look at the t.v. the the the landscape of cinema you've got some very fine movies but the it's the big tent pole action films that really dominate the american market place the mission impossible good to very good films but of a particular kind or rather shall we call it a cartoon and it said well it's more of an art of the larger you know their lives when you look at spider-man exit man they're cartoons what used to be independent film is now cable television and so for a lot of actors. cable t.v. is a very interesting place to go. what had happened was you know for. for

the the once the action films became so popular the all do actresses you know the women of thirty two or thirty three who were not action since you know younger average and there laurie. and then i thought about women who if they were making romantic comedies would be in romantic comedies. they're looking for those interesting roles and they're finding those wells in television so you look at their current crop of t.v. this year. claire danes is doing who was a big big movie star is doing television josh lucas is doing television dustin hoffman is doing television dustin hoffman has

a big series these are people who are not finding the interesting roles what's more important for a series today having this time or a good story though me both will go if you choose i have a point of view. i think a good story has its own brings an audience is a star so you of course you need a good after but it's still work just brings people in for the first step is so so so so so so yeah good oh yeah i got it in the movies you have to bring people into the movie theater just for one and then you have to have a star i mean i mean the actor right but first series you have to have the story that's right and they will come through the scar one over and over again might i always i always think of. a movies as a one night stand and t.v. series as a long term relationship. and

a long term relationship you need the stories you need the characters that you want to see week after week. i would like to ask you a question about about what's happening in russian television and russian t.v. production here in russia they do a lot of television series and i was amazed to find now they're like but seventy percent or even more are actually bought from the united states they may be adapted they may be translated there may be resharpened here but this is actually an american film or suit karma series that they buy and it's like. and it's like just something that comes from you know. made in the us well the question is why why are why is stuff made in america like people like you a superpower around the globe well maybe also the brazilian the brazilian observer

that they were part of but german english learning french spanish no american what's the siegel what makes people all around the world by the stuff and watch the stuff you know i like to think it's a universe salary of the storytelling and the relatability of the characters. it may be the level of quality but. i think there is now a change in the air i think what we're seeing now in u.s. television for the first time. is an openness to ideas from other places from television from other places and so the biggest t.v. show in america this season is a series called homeland claire danes on showtime it is huge series one are all sorts of golden globe awards and that was based on an israeli format any

news rarely t.v. series so you also buy stuff and we did not get it we never have in the passage is going to accept very occasionally but there is there a sudden recognition that. there are talented people all over the globe who are all of the little you know we have a man i was really serious is a jewish stuff you know what i mean like a lot like i mean the jewish stuff or is it like universal no no it is the homeland for instance is a story about domestic espionage sosa's not appealing to the jewish community you know no no no it is a. completely universal story we actually bought a series also from israel oddly a police drama and it just was a good police story with great characters and what would you suggest what's your

advice to two russian filmmakers russian producers should really try to copy. what you do in the states to become successful or should they keep on trying to do something of their own something original something russian. well much of that depends on what the objective is. what i think what defines the us i think defines us television is the attempt to be universal to touch on those things that people in russia can watch and say i know somebody like that that's happened to me a sense of something not local but universal and i think that that crosses borders there are stories that we've all experienced everybody

has so even if it's a setting that is perhaps uniquely american beverly hills nine zero two one zero everybody can relate to those. even if they're living in moscow nine zero two one zero no you haven't mentioned sex in the city one. of my personal favorite. listen you are heard are supporting local local theatre companies are true i do. is that sort of an addiction or is that i heard well you know it started as a hobby and an addiction i love local theater i think some of the great talent is found in small theater when i grew up on fairfax or grew up on russian theater. but i grew up on theater i love the immediacy i love the storytelling and i love the intimacy of fear. and i find

that they're some of the greatest the great writers the great writing the great acting is being done in small theater in front of a small audience so to me that see the exploration to find that little gem. to find their fab that fantastic actor who's working for nothing in a small theater. and making a living as a bartender you know he's going to lay shoes between people that work in local theaters i mean their relationships their poison the nature of that i think christie has also noted that. it's more than a big. you know if it were not enough when you're looking at film we're looking at big budgets it's different it's hard to take risks it's hard to take a risk when you're looking at something small and he can take bigger risks than

film and small feodor can you can try something thank you thank you very much for being with us and just a reminder that my guest on the show today was sound wrister and c.e.o. of wide gate television and that's it from now from all of us here if you want to have your sales party line or if you have someone you think i should add to the next time just drop me a line at p.t.v. dot are you and that's can spot interactive we'll be back with more first on common farm what's going on then add outside pressure on children play on our team and take it thank you.

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