hello again the welcome to fox why they entered the show. i'll be no time today my guest in the studio is sadness. and the world where almost every family has a t.v. soap sente serious have become and then tempo part of viewers like people rush nervously to make it out in time for the next half is out and top the network's rating charts really millions of dollars in revenue. and the success is not just

plus a television series that used to be in second grade dramatise now sometimes outfront even the top hollywood movie what's next what are the actual trends in television production they were asking one of the most powerful women and then to take annie and. producers sandra stir. started more than seventy years ago in the united states t.v. serious quickly proved a contagious john are spreading rapidly around the world soviet ideology however mantic it wasn't until the ninety's that russians finally got a taste of it the country had to start developing its own t.v. serious from scratch a look at examples of major hit shows from places like the u.s. these days big screen stars happily appearance old son new season premieres sometimes more eagerly awaited the biggest hollywood. blockbuster's.

pa said welcome to the show hello right nice to be very good thank you very much very very much for coming sandra what lines gate is relatively young it's like fourteen or thirteen years i was writing here but it's the most successful independent film and television distribution company in north america what's what's the reason for your success have you thought about it i think about it all the time i think of nothing else so she would i think in that time. when he created lionsgate television i joined nine years ago i looked to see what market was in being accessed and where were the opportunities and the place i saw opportunities were in the scripted drama in cable everybody was producing for network television which was very it was broadcast it had to appeal to everybody and things that have to appeal to everybody off in appeal to nobody and nobody had this is

a problem big big television writer was in there while we took the opposite approach mazhar the opportunities in cable where we could appeal to segments of the population and tell different kinds of this is doris' tell high quality stories where we didn't need to get the same number of viewers but we could get hopefully discerning and passionate viewers who would like what we do. well lions gate is often called one of the few remaining in d.c. but i mean independent companies what what's the criteria. by which you you still consider yourself to be an indie rather mainstream while these days the difference between an indian mainstream is really more the fact that we don't own our own network. other than selling the company i worked there for ten years you

got recently but i did an idea around sony's business for ten years. other than solely with the only real significant studio that doesn't do that doesn't own a network or isn't don't buy a network. ok v.v. television division. your reading is called the cutting edge right out further it's introducing a new principle of television production there's a true was the new principle that you could do oh my goodness i think i hope it's quality television and not so much a new principal but what we are doing is we're expanding beyond what we have done to date. because we look to the future as i hope i think we did rather successfully by identifying cable as the frontier we're looking at the new

frontier in the digital space we're looking at. the video on demand we're looking at production for the internet not in favor of traditional television but ours saw. an accessory a different let's call it a different product line that sits alongside our main brand so so so you are looking at the internet as a potential source to reach more and more potential views in other solutions like the moon what do you see there what are what are the possibilities of companies like yours in the internet well there are many possibilities and many different ways of approaching the internet. one way and i think the most cutting edge someone that we're getting the most attention for is where actually producing an original series. big budget. high quality the kind of series you would do

on premium cable we're doing for a subscription video on demand for video on demand service so it will air for the first time not on this box on this box but you're doing business as far as i understand and as soon as something some company gets into internet it's immediately becomes free i mean free of germs well yeah you know what that is a big deal out of my that is a big very very popular bill you know make you really that that's right and that their shareholders don't like that so much they would like us to be making some money so what. what we are doing is you know we're aggressively trying to you know control piracy which is one you know one one aspect of our business but we're also looking to find

a financial model that will allow us to offer programming to people free. and still get paid well that is a little man well i don't want to add that this is magic well it's free to consume another two two different kinds of. directions at the internet is taking one of the new series that i just mentioned that we're doing for video the high end is a subscription service so consumers will pay a very low dollars eight dollars a month to watch first run movies to watch high end t.v. series and to watch and original series so eight dollars a month is sensually the cost of a meal at mcdonald's you can get a month's worth of television well i. there's

a pirate party that appeared in russia recently and i had the one of the leader of this party sitting in front of me a couple of days ago and he he's a great he's a great champion of our free access for free distribution of video on tent in the internet but do you see this as a as a as a then a. world problem possible problem for your business no i don't and the reason is i am a firm believer that nobody ever made money not satisfying his customer you have to give the consumers what they want and what certainly the young consumers are telling us is they're not used to paying for things right they don't want to pay they're used to getting their music for free and they don't buy well no no you're american should understand the russians no i mean for decades you guys have been asking me why don't you have paid t.v. in russia they said because for for for for the russians for soviet people for ages

total version was like breathing it was free so people even can't imagine paying for television i mean so so so now we're going the same with the internet generation i think it's funny they just used to define it and what's happened is intel that in television in america because we also are accustomed to free you know and then cable came along and the cable operators and most people started paying for cable ok tell me what her attitude to these soap people are draft laws that are being considered in the states and we've thought about it now again i think. i think you'll never make money not giving people what they want so i think our our job our goal is to figure out how to satisfy the customer how to give people free television free internet because that's what they want and still make money

and that is a challenge and that's where the old us economic model of advertising comes comes in do you believe that video streaming will replace traditional chosen one no no i don't dislike television did replace radio television didn't replace radio and d.v.d.'s didn't replace films i think they are of people are are pretty agnostic they want to watch what they want to watch and they don't necessarily. rule out one or the other so if i'm home in my house i like to watch t.v. on this big screen but if i happen to be at the gym i watch a movie on my i pad and if i happen to be out waiting for a stoplight am i catch the news on my telephone so i and i think that's more

calm and i think people are accustomed to our variety of different ways this is roy but it's also being used to something because i mean talk about the new generation a friend of mine bought a plasma t.v. that has this remote control and it goes directly into the truth that without even switching it into the computer just so wish to enter the menu the sarka bushes the gibson and watches movies on the internet great big plasma t.v. you know that certain past they're pure and if he's not at home though he gets into a lot did he might watch the rest of them near for a joke. later you yawn while he is. taking a bath. and says some of this may be able to use to you see i like that i do like i like that i think we are a generation the younger generation is the generation that wants what it wants

when it wants it and i think that's actually not a bad thing says sandra stern c.e.o. of lions gate television spotlight will be back in less than a minute after a short break so stay where you are then go. to news sigrid laboratory to mccurry was able to build a new its most sophisticated robot which fortunately doesn't give

a darn about anything tunes mission to teach music creation why it should care about humans and work this is why you should care only. you know sometimes you see a story and it seems so you think you understand it and then you glimpse something else you hear or see some other part of it and realized everything you thought you knew you don't know i'm tom welcome to the big picture. go. fever. turnstyles events into slaves. my father but also among brothers involved in the monsoon and since i started working in amman i stated. his multinationals. to cash cows to be milked dry mist i think that in

this country is gold medal logie as an environmental cost which is unacceptable to local business was labeled illegal and controlled by criminals you know in order to protect our lives our families and to work in peace. most blog post but we are forced to pay protection to illegal groups watch prices colombia going to pay. the modest effect on r.t. . walking back to spotlight now and just a reminder there my guest on the show today is sandra stearns c.e.o. of lions gate television one of the most powerful what woman and woman in television production in the united states at least sounds like. a friend of mine

who does serious classical music when i asked him what's the matter with modern music with music today because because i am a great music fan of rock and roll fan and whatever he said well i think the problem is not the talent but the problem is that we are having the customer today is the so-called microwave generation you just mentioned people one thing and now in the news so you're saying it again the micro-grid generation nobody wants to cook anymore people just want to now they want it and they do really care about the quality of what they get they want to now and they want to like beautiful nice looking isn't this a problem well. no i think it's a challenge in television though. you said something that i actually can't agree with they want it they want it now they want it when they want.

but they want top quality so we're accustomed to high and low. there are the little homemade little you tube videos that people love to watch they love the media say when they're sitting down and investing a half hour of their time they want a t.v. show with fine writing and fine acting and good comedy of good drama. so there is the high and the low there's a gourmet meal and the microwave ok your latest project is a t.v. series anger management starring the charles. yeah how difficult is it in the united states to get top stars play in soaps. well you know it could have already said says it is this is so ok well it still isn't so far

years are. you going to manage when it is really more of a sitcom material it's more it was not going right but what's happened in television today. actually what's happened in media today is. the most interesting work today is being done not in film but in television true cable t.v. when you look at the t.v. the the the landscape of cinema you've got some very fine movies but the it's the big tent pole action films that really dominate the american market place the mission impossible good to very good films but of a particular kind or rather shall we call it a cartoon and it said well it's more an animated than out of the original there lies when you look at spider-man and the exit man they're cartoons and what used to be independent film is now cable television and so for

a lot of actors. cable t.v. is a very interesting place to go. what had happened was you know for. for the the one see action films became so popular the all do actresses you know the women of thirty two or thirty three who were not action since you know young gags and there are it's. all illusion and i thought about women who if they were making romantic comedies would be in romantic comedies. they're looking for those interesting roles and they're finding those wells and television so you look at their current crop of t.v. this year. claire danes is doing who is a big big movie star is doing television josh lucas is doing

television dustin hoffman is doing television dustin hoffman has a big series these are people who are not finding the interesting roles what's more important for a serious today having this time or a good story though me both will go if you choose i have a point of view. i think a good story here is that brings an audience is a star so you of course you lead a good ass there but historic just brings people in for the first step is so so so so so so yeah good oh yeah i got it in the movies you have to bring people into the movie theater just for one and then you have to have a star i mean i mean the actor right but first series you have to have the story that's right and they will come through this you are whining over and over again might i always i always think of of a movies as

a one night stand and t.v. series as a long term relationship. and a long term relationship you need the stories you need the characters so do you want to see week after week. i would like to ask you a question about what's happening in russian television and russian t.v. production here in russia they do a lot of television series yes and i was amazed to find now they're like but seventy percent or even more are actually bought from the united states they may be adapted they may be translated there may be resharpened here but this is actually an american film or sitcom a series that they buy and it's like that and it's like just something that comes from you know. made in the us well the question is why why are why

stuff made in america like people like you is supine around the globe well maybe also the brazilian the brazilian observed for that they were a problem but german english line of french spanish no american what's the sea what makes people all around the world by the stuff and watch the stuff you know i like to think it's the universe salary of the storytelling and the relatability of the characters. it may be the level of quality but. i think there is now a change in the air i think what we're seeing now in u.s. television for the first time. is an openness to ideas from other places from television from other places and so the biggest cv show in america this season is

a series called homeland claire danes on showtime it is huge series one are all sorts of golden globe awards and that was based on an israeli format is rarely a t.v. series so you also buy stuff and really if we did not get it we never have and the passage is going to accept very occasionally but there is a sudden recognition that. there are talented people all over the globe who are on a little you know we have home and our lives really serious is a jewish stuff you know what i mean like a lot like i mean the jewish stuff or is it like universal no no it is the homeland for instance is a story about domestic espionage sosa's not appealing to the jewish community you know no no no it is a. completely universal story we actually

bought a series also from israel. a police drama which it was a good police story with great care and listen what would you suggest what's your advice to two russian filmmakers russian producers should really try to copy. what you do in the states to become successful or should they keep on trying to do something of their own something original something russian. well much of that depends on what the objective is. what i think what defines the us i think defines us television is the attempt to be universal to touch on those things that people in russia can watch and say i know somebody like that that's happened to me a sense of something not local but universal and i think that that crosses

borders there are stories that we've all experienced everybody has so even if it's a setting that is perhaps uniquely american beverly hills nine zero two one zero everybody can relate to those. even if they're living in moscow nine zero two one zero no you haven't mentioned sex in the city or. my personal favorite. listen you are heard are supporting local local theatre companies are true i do. is that sort of an addiction or is that i heard well you know it started as a hobby in an addiction i love local theater i think some of the great talent is found in small theater and i grew up on fairfax or grew up on russian theater. but i grew up on theatre i love the immediacy i love the storytelling and i love

the intimacy of fear. and i find that there are some of the greatest the great writers the great writing the great acting is being done in small theatre in front of a small audience so to me that's the the exploration to find that little gem. to find their family that fantastic actor who's working for nothing in a small theater. and making a living as a bartender and all that is going to lay she said between people that work in local theaters i mean their relationships they poisoned each other like that had christie had our lives i mean it's more than a big. you know if you know when you're looking at film we're looking at big budget it's different it's hard to take risks it's hard to take

a risk when you're looking at something small and he can take bigger risks than film and small feodor can you can try something thank you thank you very much for being with us and just a reminder that my guest on the show today was sound wrister and c.e.o. of lions gate television and that's it for now from all of us here if you want to have your sales spotlight or if you have someone you think i should interview next time just drop me a line a towel or not at the t t v dot are you and that's can spot light interactive we'll be back with more first on common fun what's going on in there outside russia and children play on our team and take it thank you.

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