being with us on the show thanks for having us welcome to spotlight welcome to r.t. i know it's your first interview on russian television is that right for at least well some years absolutely it's the first time on russian t.v. and the first and the first time in moscow for both of you absolutely is it is a first. it's exciting you know something to watch as a little kid and. listen to both of you both of you are i'm musicians music producers and you've been in the business of people know have known you for ages some guys have known you that their entire life might get there but but but you've recently switched to being entrepreneurs to marketing this new but you need you have found you doing whose idea was that how did you come up with it. so one thing to address a. lot of time in a recording studio is a real perfection as everyone knows. making all these records and lot of produce is a making record spending a lot of time on the sound but what happened in

a digital revolution is basically what went terribly wrong and sound so you have. the perfect app for the internet is music why because it's easy to transfer it's easy to move around you know and you compress it and it compresses the way that it gets compressed to move around and it just sounds lousy it sounds really bad and it takes the feel of the music so we notice is that you're in a tight generation of kids that were buying i pods etc with these little cheap so you get the i pod that's four hundred dollars and the ear bud that's about thirty cents also ruins your ear as we keep listening it with just being out of the world and making it loud i mean it's not very good for your kids are doing is it turning them up yet feel yeah you're not going to get the feeling you get is more noise and computers are like that then they were very very expensive. components they sound terrible. so we went on

a mission to just help fix that to basically hear our own music in the right way so you consider yourself to be like nine one one something like doctors. you know your name is dr dresser is that the doctor business i mean making them more healthy. well just just reintroducing qualities you know the way i grew up listening to music so that's what we wanted to introduce and reintroduce to people. except of giving your name. to this product that you actually put put something into it i mean did you work. this is not just a name or face on the box i was a part of it from from ground up i mean me and jimmy were part of every screw and everything that had to do with this and you know the nuts and bolts really. because we live and we live in a recording studio. recording studio for twenty years and you know twenty five years forty five years i haven't any welding no. i'm doing those welding by the way

you know bob. i think you should agree with me i mean we're pretty much the same generation that when we put in. an old lp player the sound is better than what we get now out of the hype. and you're telling me that the sound was created in lousy equipment i think who ever was always there i mean if you're talking about a horrible no is being played back on. the air but. even played with yeah but you can make great sounding air but it's a great selling what happened was when you got when you have the revolution of the portable music with the i pod c c sony in the old days with the with the walkman they really cared about. here bud sound a good thing what happened was i go left out of this generation in digital and you have computers companies like dell excel are making hardware with.

thirty forty cents in hardware for sound and they're made for talk they're really not made for music yet everyone is carrying their music around on it so we're done with h t c and various companies and with our headphones make sure that you motion that people feel in the studios being translated to what people are listening to music on. will live in a time when when there is we can we can all really talk of something. like the classical hip-hop like the seventies or eighties i mean for many people has been a long time ago so do you ever feel this township of the classical stuff of the old good actually always going back and listening to some of the old stuff to see what i may be missing right now and it's definitely helpful to go back what is it what is it with missing. were missing just the substance of what the type of music that

i do was you know i mean just like i think we need more creative ideas as far as lyrical content and musically is this is a little bit lost most like what i think will be lost because of the i think music is so easy to make these days because of computers that. a lot of kids are going in and just put it together or anything and put it out it's just like a lot of one hit wonders that are coming now and i've noticed like a lot of that happening there's a there's not too many artist has come and it's going to be around in the years to come. where we had a little chat before before we started recording that interview and i like that idea. when you said marketing a product like the beats i would have is just like marketing a product like i mean you know this is i think one of the greatest problems after the show business is a special for example russia the the producers don't even call their kids saying

there's a performance they call them product this is my my recent product well everything today is quick people make records quickly put them out quick the artist die quickly if you get quick quick and you know. what we did was we went back and try to put the time into that and we say we treat it like an artist is that we do we help develop it like an artist is have for the first time from took two years to make out great music take a minute to make you can just make it because you made a quick doesn't make you great so we took a long time like this like we do with artist and we just said let's let's market this and treat this like it's one of our great artists and we've always had two nights and we care about it but it isn't really a big problem that that nothing nothing today is made for ages and you need clothing or that you take your producer reality you take

a kid and you know that you're going to kill him a lot well in a couple of years i mean because what i mean none of us that we work with personally i mean we're always looking for something that's going to have some type of lungs evidence who are. your favorite among among the good kids you've produced . is this somebody. going to keep that to myself yes but is there somebody who is your favorite with you know what i have favorite favors determine. ok. do you think that the. culture of hip hop the culture of hip hop music and the whole culture around it is changing is transforming into something else that was the beginning were shut off in finance and that question i mean i wonder. you know what. pop was a really interesting thing because it changes regions in this like you know the

west coast might be popular for a while and then it moves now it's a feel like it's a lot of southern southern hip hop is a lot of there right now and it just depends on the region and it's reason has its own sound so you know i think that's one of the good things that that's happening with hip hop and you know hopefully it's back in my area so say andre and jimi levine spotlight will be back shortly after a break so stay where you are don't go. today violence flared up. these are the images seen from the

streets of canada. liz. reluctantly. explained. that speak. to. her of her. little. luck good luck with the slim good little. luck lists.

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welcome back to spotlight i'm al good of and just a reminder that my guests on the show today are dr dre the famous famous rapper and jimmy levine the world famous producer and founder of interscope records jimi i

have read that you were the guy that first saw him and actually showed the tape to to dres as that trial what i did then take a lot of talent i just had to be frank i had a someone working for me and asked me in turn when i was in turn people help me you know and he said look i've got this tape of this white rapper that i heard was a video audio it was already on her yeah. i said he said can i say if you give me a cd i promise you only if it dry over the weekend and are a son of my son we're friends and i saw him that weekend while he was leaving his a.j. before i forget to take the cd with you and you call me on the way home in the car and they get this get out here on monday. and so and so you first heard it you didn't see the guy you didn't you know he was white i had no idea this was just love it when our early yes from the very beginning from the belly was a little like amateur stuff. i don't know if i was it was amateur stuff that was in

demo form you know and i just thought it was incredible. could you tell he's white no no no last thing on my mind really exactly when you listen to the music you couldn't you couldn't tell that it was a guy with a gun jimi told me i believe a few days later when you. know he told me yes i go by the way. i want to think of mentioning it because it to me i mean i don't know enough about hip hop to understand why in black and they weren't white rappers so when you when you saw him i mean. listen to the music did you know from the very beginning that this is going to be a success story from the first moment i worked with him i think we worked at my house for an entire night and we did four songs the first time we were in the first song was his first single so i knew it was something special but. was it risky it's like it's like if you want to go play if you're white i mean go play basketball isn't isn't the best choice i mean. you know

a matter of doing something else i mean it was definitely risky i'm going to put my career on the line you know so but i felt like you know everybody that heard it was going to agree that it was really good and doesn't matter what color you are if as good. always occurred to me i always want to toss some question i think you're the right guys to answer. is rap hip hop is it really international does it really have an international appeal i mean the matter if you're black white red or yellow or whatever or you should have to be like black. inside yourself to do rap music i mean hip hop is worldwide is worldwide but it didn't mean it was going to get out of the. part of the black culture definitely started out as a bully culture we started. but why it's because he said international what can you feel any time something has feel an emotion people want to feel when you

can identify honestly i mean you know a sense of voice for the younger generation so so so which means it's more than just a product it more it's more than just business i mean to to do hip hop because nothing is nothing we do is it's. nothing we do as exclusively a product we just don't work right but you should agree that that when you sing music when you get in stage it's one thing but when you're when you're a producer you're responsible for stuff you have to have to make money you have to think about commercials and what happens is what you hope is that your instinct will travel you can't think the other way around you can listen to radio and say ok what's popular just the music i'm going to make because you'll be six months behind . and myself for that matter we don't we go on with stuff that excites us and when something excites you and you're fortunate usually excites other people that you

have to hold for you build something we didn't do any research we made these things look like no other headphone ever that ever existed we just made him say we felt together dre and i felt that other headphones look like medical equipment so we would know how to make a headphone ruin know what to do we would say ok we would not like to look like that right we want to try and insult anybody but yes it was outrageous what headphones looked like based on the looks cool but not because we wanted to differentiate ourselves we were going to make heads or we can make them look like that you know so we went we made happens a look or so anything that we do we kind of do what we love. and fortunately for us to realize translate sometimes you know. dre you. turn from from being just a performer rapper into into a producer many rappers as a matter of fact become producers prepared pretty soon is that a tendency you know what i mean. if we talk about rock musicians this is different

i don't know any good rock musician who became a producer i mean well i recently started out as a d.j. you know i think most you know most producers that have a d.j. background always make the best make for the best producers because you have an instinct as to what the people are going to get into on with the not. many say that is not is not relevant anymore that it's all up to producers to to to managers to produce an album to manage it to market it and like and like tone doesn't matter really is it true well no i mean you know i would have pretty big run a pretty big record company and there are people that are producers driven and producer created like in the fifty's you know there were guys like phil spector and producers like that motown. people motown really and yeah they were but you know some of the acts that phil worked through were there was

a good singers but he was bigger than the actually usually a lot of that's going on right now but then you get lady gaga you get a you get new artist that come along that are really gifted and those are the ones that really sell those are the ones that stay stay around for a long time there's always a time in music that you go through that is just you know you just push it out you know like you're right now going through a really pop phase where the music all sounds generic and the singers are irrelevant almost who they are except for maybe their image or something but you could feel the ground the pulse of music coming up that's really there's some great great great music coming up right now well this is very strange to hear from producer because most produce i've been taught to say was so big so great we will we can make a star from from from whatever. they're there because the word star doesn't mean having a hit anybody can have

a hit one. let's have it for ten twenty years that's when you start that's when i start talking to you can you name. me one or two young performers today popular performers that you think will last for at least a decade lady gaga. not very young five years old dr here is ok i mean for showbiz no i just twenty five know she's twenty five but she's been really big she's been around for quite a while. yeah. well i have you know they count you know their second half of fame so she you think your idea of course you can write and she can perform she's live she's great is it true she's doing everything yourself i mean the costumes the shows the she's the musical force designer of that entire thing she has a lot of help like any one well sure sure but you know just a performer i mean. she's

a she's all school great. i was going to say lady gaga also i like adele i think she has a she has a chance to do whatever she wants you know. what about. rap hip hop is this somebody. that i'm not sure about. because you know hip hop is one of those things just like it takes a lot for an artist to be able to maintain the and that especially if you're. in the limelight because hip hop is basically it's a young it's a young business you know it's a young young artform you know so it takes a lot. jimi you appeared on american idol right as as a mentor well was mentoring your only goal there or you had some hidden motive i never have. doubts. everything is

a coincidence but. the music business has changed the platforms are changed we had to widen our net they asked me to do american idol and they were going to give us all the music from the artist they came on and we've already had in two years we've got two platinum artist already which is an incredible thing scotty mccreery and now for phillips and then jessica sanchez is coming out so but i did want to spread the word of sound sound is important to me in the transmission of all is important to dre and it's important to make so if i can get on television and tell people let their listening to music in an inferior way and to try listening music and more quality it's important to us we just can't keep you know piracy is one thing stealing music is one thing destroying it is another. you will not destroy the sound of music as people will really give up on it if they're not getting the emotion they're not going to wire want to go back to it so do so the motion of

sound had to get back into music we were very very very committed to that and if i have to go on television to say that i will you know i make a complete fool of myself i started working on the radio on twenty years ago before i switched to television and since then i've been saying that the sound is the worst thing about television i mean sound and television is killing the product because they think when they have the future nobody cares about the quality of this they put sound in the back. and this is all because of digital course it's fast you compress it and people just lost it you know and. we're doing everything we can to bring it back we're trying to make sound cool for kids again and they are getting it kids are getting it and they're feeling it and it will travel up. but i've read about your products i read what people write about it in the internet and they say and they said what you do i mean you're proud of it that it's mostly for the kids which is ok and it's fullest thing to hear that it kills jazz it kills classical

music it actually kills even rock row that we're just supposed to it's supposed to be perfect for pop music well that's not the case though they're doing that stereotyping because someone from hip hop drazen dre is a pioneer in music and sound who happens to be a rapper so it's very easy to say we do make headphones for contemporary music right drake which we tune to two songs from dre tunes to him props own right and i tunes are a rock n roll song. called the amateur paedos by tom petty and born to run by bruce springsteen both those records i made and i made you choose rattle and hum and i use those records to help dre tune those headphones so someone out there is going to tell me that those songs sound different on those headphones and they should i would. argue that there are songs that i've taken on board to run a demo so peter that took me six weeks personally to mix one song so the headphones

are incredible for rock and roll they're incredible for country music to return i want requests are cool no question the music sounds fine over it but they tune for contemporary music yes i know where they head for the two for contemporary music. but. do you agree that. the perfect way of listening to music is well with us had a loud speakers. it's better than listening in that i don't know if i was is better it just depends on your mood or which you which is still in that moment i think. it just depends on the individual you know i may feel like listening to music loud so loud that my search is moving around they just feel like listening to it on the pill or headphones when you sit in the mix it's you you make it having in mind that it will be listened to in a set of headphones or is it a loud speaker i really should be a bit of a different it's all it's all different ways yeah sometimes a mix and it's. really small speakers sometimes i take my mixes out to the car and

see what it sounds like there is this you know i'm always taken it in when i'm done i'm taking it around to different systems i'm a consumer sounds right on everything and some artists complain that contemporary music is overproduced you know what i mean they say that they try to fight the producer not to overproduce not to put too much of the mixing into the actual records that they're doing the that maybe case i mean you have to like if i was talking about on the main which is which song some songs there are songs that are out right now to overproduce i think but you know. and again it just depends on the song she just addressed another point when it went the way headphones have been tune recently in the last ten years is visually between them with a similar scopes we don't turn i have friends with the source of we tune in by sound and by feel then we send them around to ten of the best producers that we know at any given time and if it is your music feel right on these on these headphones and if they answer is yes we continue that's what form should be too

should be true because you play classical record and you look at the frequency response in a mass of rigorous response there has to be human element to it and we bring that human element to it and that's why contemporary music sounds so good on thank you thank you very much being with us it's really it's really privileged having on the show and thank you and just to remind them i guess so. the show today were dr dre the famous rapper musical producer and founder of interest pope records jimmy all of the and that said for now for all of us here the spotlight will be back with more for us down comments on what's going on and outside russia until then stay on r.t. and take care thank you thank you very much. thank you. makes

life complete. and happy family. or self-expression. it's so true. when it's.

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