today now it's the n.f.l. network's rich guys and the n.f.l. . is the gold standard product that's going on right now here everybody and many network television is looking for something that's d.v.r. proof it's the n.f.l. sports center to be very honest with you changed it was a different show when i first got there one whom i left plus everybody from the commissioner on down they are there wringing their hands over this thing to make sure that the game is as safe as possible it's all next on larry king now. welcome to larry king now one of my favorite peoples with us so they reach eyes in the lead studios for the n.f.l. network as well as the host of n.f.l.

dot com is first every podcast side of a period of that's what has the rich guys invite cast he was the first on air talent signed to the n.f.l. network roster in two thousand and three after a very successful seven year run that e.s.p.n. where he actually of the stood trial he started. he has a new dating app for sports fans free agent it's available for download now on the i phone and i pad all talk about that in a little while to tell me about these the mit work concepts years ago. my friend fred wilpon of the mets told me you know we're going to have and then we'll be in that world and isn't a film that works and they still know n.b.a. and they're going to make a fortune these networks could isis really couldn't write they're all doing well right it will blame this it's all about content right now it's all about just creating as much content is that so unique to your own product as anybody else and the n.f.l. . is the gold. product that's going on right now you're everybody in network

television is looking for something that's d.v.r. proof it's the n.f.l. you're looking for reality television is nothing more reality television with. personalities and drama all that it's created every single snap of a football that's that's the n.f.l. so to take the content and either own it like thursday night football or talk about it every single day of the year which one n.f.l. network was created ten years ago the n.f.l. was not considered a year round sport as m.o.b.o. as was well yeah i mean and i'll be as votes over exactly and training always started in pitchers catcher this report in february in the first pitches you know back in the day it was early april now you know they're calling something in late march so at the n.f.l. other than the drafted there really wasn't that much of a discussion that was going on there was some free agency but now it's that it's twenty four seven three sixty five and when i left e.s.p.n. in over three one of my finals sports center ideas meetings we would always have an

idea meeting they still do somebody brought up in april let's do a football story they were left out of the room larry they were essentially you got to be kidding me we've got the masters final for baseball just starting up the eighth and final playoff spots in the n.b.a. and the n.h.l. being battle for what we're talking football now i have lost track of the number of daily live n.f.l. shows that are on e.s.p.n. and their family of networks so that's the idea is to create something to talk about something year around and keep it in the forefront as a reply stamp or you know you are a reporter yes you're controlled. so you're not independent of the game well we have never once been told what to say or what not to say with the exception of before we launched the n.f.l. wanted no discussion of gambling so we turned into that old phil hartman character from s n l the unfrozen caveman lawyer like your gambling terms confuse me if it is a do and i have. i don't even know what you're talking about right now for instance

you heard talk about concussions well we've korea i mean we have andrea kramer who was a colleague of mine from back in the day the s.p.n. and n.b.c. sports she is our player health and safety correspondent she definitely would not have joined and f l network in the n.f.l. media group if it was something that she thought we would have dinner in no way been restricted in any way no and no well let's put it this way i'm not going to sit here and say we're going to have a league of denial frontline type series on concussion on n.f.l. network or not. in the same way that illegal own networks or any of any any owned entity who might not want something like that on their air i always it reminds me at the end of the movie network where ned beatty calls and peter finch writes and he basically says that you are messing with the forces of nature that there's no countries anymore just corporations everybody is owned by a corporation now the question is is how much does the n.f.l. tell us what to say and what not to say you're actually saying it and never not even in the lockout larry when you would think that it's the nuclear winter and

there are billions of dollars on the line the commissioner roger goodell to his credit was e-mailing me saying please remember you can ask me anything you want i will as a reporter who brett farve just comes out so he's having memory lapses or you as a human course concerned about this mess of amount of concussions of the bed for example my kids are athletes. at baseball players they love all sports best of all everything i would whether they don't play football and do they play football. they're not going to don't think i don't think so they played pop warner a little i just didn't well and that's what the league understands it from you know again i'm not a spokesman for the league i am an employee of the league but i just know that everybody from the commissioner on down they are there wringing their hands over this thing to make sure that the game is as safe as possible and. the rule changes

that come into play infuriate a lot of the fans because they think that the hits that they grew up on or that they fell in love the. with the game over no longer is allowed in the league just today we had brandon meriweather who was suspended two games because he is a human missile he uses the crown of his helmet to hate everything he'd hit you right now you know that microphone with the kind of his helmet he's a mess in my mind i tweeted out this guy's a menace he said today after sitting out a one game suspension that right now i guess i got to hit people in the knees and it's just like no no no it's called a strike zone it's from here to the top of your knees it's actually most of the body but if you think about the beauty of football it is of physical game obviously and the hits are something that people do enjoy they do enjoy the physical aspect of it but it's also an incredibly intellectual game as well from an x. is an o. as in the air out of g.

and how you read a different scene and hate manning operated off friends and a great television game well right it's and they get that something that the league is is is dealing with as well getting people to the games because a lot of folks are sitting at home and enjoying it on their fifty inch high definition screen getting all the replays that's why jerry jones took the world's largest television in put it above the twenty yard lines in his stadium so you get that as well as a lot of action i think it was with the giants jaguars books. they're not good the longer. that's right we export the the women's teams well i mean each case is specific obviously the giants did just win two in a row and in the n.f.c. east that's good enough for being two games out of first so they're not they're on of my week right now hoping to get a little healthier and then come back and they actually are in this thing the buccaneers have just been they have been a team that. just been snakebit from the very beginning they had the jets beaten in

week one. and then one of their their best defenders leval david david lee he had already had an interception in the game he shoved geno smith out of bounds late the jets took advantage and won that game and since then the coach has since excommunicated the franchise quarterback he's now in minnesota you saw well that's working out so if there's just like a dark cloud over that team and they're when most and they go to seattle next so they're going to remain such want to leave e.s.p.n. well i did it for seven years and sports center to be very honest with you changed it was a different show when i first got there what with when i left that i first got there was a twenty six year old in one thousand nine hundred six and sports center was the show of record. and i'm going to show record which it is in many ways today for other sports than football. but it was

a show that folks were tuning in to see what was happening because they hadn't either seen it yet or saw it and wanted to see it again because they hadn't seen it again yet now you've got it on your handhelds now you got on your computers now you see the school at the bottom line of the ticker on the bottom of the screen so the show went from being. a entertainment to slash information show about the highlights to by the end of my stay everyone was tuning in they just assumed you had already seen it and it was mostly analysts on the show telling you what you saw why you saw it well the change the role of the of the sports center anchor in my mind and i just i mean i've enjoyed doing it i just didn't want to do it as much and when i was given an option of what to do i chose something else and that even though it was so are you happy you made the hospital i

mean i've had the time i live last ten years been incredible but you don't miss not covering baseball hockey even though i mean i love i love watching i mean i still watch it i'm allowed to watch it and i love going to it and so i'm still a fan of everything else i just don't talk about it which is fine with me i don't need a press pass to enjoy the sport it's grown so tremendously over the years. it's flame footballs or what is that what draws us out of this game i think it's just like i said just a game that. mixes the brains and brawn it fits perfectly on the television it's once a week so the casual fan can get interested in it fantasy football is a major reason why the sport has exploded because there are again fans who don't commit to the day. to day involvement of reading about it and talking about it who are still just as fanatic about it because of their fantasy teams so all of that

together. is just created this rating just juggernaut that knock on wood for every single week you have to do play by play just for football for baseball i did for ten games at e.s.p.n. and i did baseball and it was the greatest act why i called the dodgers cardinals game on july fourth with rick sutcliffe on e.s.p.n. two when i turn to my left and there's been scully in the booth next to me and i just i just lost it i would you go up to staten island new york so apparent suburban dodger fans and you know you always want to be as opposed to us yes i did break in i broke in at. k r c r t.v. in redding california i was the a.b.c. affiliate night eleven o'clock sports anchor there and i loved it it was great i always wanted to be on sports center and i sent you know all of my on air repertoire was was geared towards all of that and they are me from my from reading

in one thousand nine hundred sixty what do you make of the thought sports network c.b.s. sports and b c all sports networks don't you think they have to have more play by play to succeed well i think that's what everybody's going for is the rights and and that's what e.s.p.n. has done more than virtually everything any other company in the history of the medium is to just make sure that all of the live events of import are going to be on that's what you try to do on your network because it drives ratings and oddballs to your network are thirteen games that we have on thursday night football in the n.f.l. network is the spine of our network and lot of people didn't get it well i mean up until last year we were not distributed in new york city and various other countries over time warner cable thank the lord that's finally over. the country. this thursday night reach well we're in seventy three million households as a network and our ratings area our ratings are through the roof right now i

hear from a lot of my friends here in this town who have shows or producers of shows or are executives of networks that are trying to find out one is a good time to launch something other than thursday nights during the fall because like i said just knock on wood our ratings were just at our highest rated game in the returning to philadelphia a few weeks ago i think folks were rubbernecking as much as watching you know to see something going on who do you answer to who's you know bought my lord and savior steve bornstein he was the president on time president of e.s.p.n. and. tell me smart move to me twice in one thousand nine hundred sixty s.p.n. and then two thousand and three to launch on a phone network so you were for the owners yes they are my technically have thirty four bosses i guess the thirty two owners the commissioner of the n.f.l. and steve bornstein can i ask your opinion should the redskins shame their name you know what larry has. goodell as the limb that well it seems to me that.

that is the way the wind is blowing. and i have not had a conversation with mr snyder about this and knowing well i know you know him well i'm sure you you spend disappears in washington d.c. i like him as a guy i just think he's wrong on this one well it just seems that the winds are blowing that way and that change is going to be inevitable on that front the only question is one that's chris will tell us about his support stating that. who will move to stay with us. wealthy british style some time to. market why not going to. find out what's really happening to the global economy

with mike's cancer for a no holds barred look at the global financial headlines tune into kinds a report on our. the plentiful supply was terrible and they were i'm very hard to make out to let you get along here is a plot that never had sex with others make their lives let alone. listen to the i'm . one of the subjects. of the.

i. look bad with regards that is it is third year of existence the rich guys and podcasting recently celebrated its ten million downloads less month he said as everyone from john elway to matt damon eric stonestreet polish it with the games i've explained that the podcast well i just think there's i mentioned about how the n.f.l. is d.v.r. proof that's what a lot of folks are looking for obviously in our industry the other aspect is on demand is to have content that you create that people watch whenever they want it

or listen to it whenever they want it and the podcast is perfect for that and also the format we could just go i mean i do my thursday night kickoff anchoring in sunday morning game day morning studios job there i often producer in my ear saying get it to michael irvin get it to warren sapp you only have three minutes left throw to break i pod cast i talk about it whatever i want to talk about for as long as i want i mean part of what you've done for a living what you do for a living the people i mean just in your green room the photographs of the people you have spoken to the people you have met they gave the question i mean the right you know you know and so this format allows me to i don't talk about the four three bronze de france i talk about the right life or things that are of interest to me bryan cranston comes on i mean i talked with a little bit of football with him but i want to know what your process about being walter white when you get a breaking bad script what is that like and because the n.f.l. is part of the pop culture tapestry i mean the most watched t.v.

event all year long larry is stopped for a rock concert in the middle i mean it. the pop culture bent so it works in my mind to put it all together and that's what i love about the pop cap upon what is free agent the free agent is an app that i. part of and co-created in this world of of dating apps there's dating apps for all different people in all different interests but not for sports fans that i've seen so you want to introduce single male sports fans to single females in order to whomever they would like to meet those that work well you get you download of the genesis of it really was i met my wife in the news room of e.s.p.n. she was a producer i was a sports interactor without sports i would not have met her maybe and my three beautiful e.s.p.n. i guess children in a way in that regard maybe not exist so if there are people out there who want to

meet through sports what's the best way to do this also if you're somebody like me even barry didn't with the kids and you're traveling and you want to know where is the best place to watch a game of that's specific to your team you can find other like minded friends in the area second windows is another aspect to our world now people are watching football or watching baseball with a computer open on twitter or something this is another way to do that chat we we have a free agent here ok sounds perfect telling produce elisa phillips as they went about lisa ok you know tommy burns is should have been a guy at least there is a sports freak he's in all the fantasy league. now what the rating is for you i mean what you what your favorite sport who big football and college basketball coach you're what your team giants and ok so you get the you put in giants you put in syracuse you have to type it because you know obviously i don't i don't own the names. and then suddenly you hit the button and you find out who are giants and or

syracuse fans or maybe the perfect match. within your area who's geographically sound and sports. stricken you are in your cross section of life do you just like i am chatting just like hey it's like i am right and you start chatting and saying what are you what are you like and then of course you must to get a photograph and that is he she could find a possible guy a nice thirty five year old good looking single guy that's who's up for the rules for the new york giants football team the syracuse bestival game or the yankee baseball correct and it's all but because when you when you first create your profile on the app you put in your favorite sports and you type in your favorite sports teams names and even your favorite players' names and all that information is compiled and then the technology matches you how do i get i love that idea even my fair players yes absolutely tino martinez i don't know i don't know i don't know if you'll ever find somebody. i met you know was popular you know back in the day you could alter this idea partners with a fellow named alexander ali who runs a p.r.

and also a management firm here in los altos you put it together is it is and i get involved in this nike is involved in a small way on thursdays during the season to coincide with thursday night football in the events section because there's also that you can find out what sporting events are going on eventually when this thing grows up maybe there will be free agent events where mixers and things of that nature you know free pair of nike gear is given away on thursday i'm told that you chat with users during games and part of the apps you're online you know i'm out there i'm up there it's part of the fun you know second windows that's on his or i've still in production my wife that i would reducing baby and she's. she she is indeed a producer she's we have a couple of shows actually together in development she's got movies that she's making called hudson productions incorporated her shoot her name susie schuster she

was a reporter on a.b.c. and t.n.t. and e.s.p.n. and her. life as a sideline reporter we put it together and a sitcom and sitting at t.b.s. right now we're knocking on wood for that ranch shelton is part of that too oh really oh i love the man so are you like us off camera stuff too that i do i'm just trying to i'm just trying to do what i can do i can do it you know i just love all aspects of this business that fortunate to be part of lisa good luck thank you very much thank you dr let's look at what some of them to know mark that look forward for a sports personality in the n.f.l. network that was your title there do you have a title i guess host home i'm a host of n.f.l. meet me or host such that the n.f.l. that will i will add that to my business card stat danger and before we play a little game if you only knew for sure in danger in fantasy football people join leagues computers right they put up money but i'm told that the new york giants brandon jacobs recently came out at a death threat he did on twitter because he negatively effect is almost fantasy

steen while he is going on he he was injured and didn't play and i think somebody tweeted him saying if you don't play if you don't perform tonight i'm going to get it it's curtains for you and your family so what's going on with fantasy football you know what it's extremely popular popular and that's that's to say call it an outlier is is an understatement i mean most virtually ninety nine point nine percent of everybody has a blast and it's just really prideful i mean i play into fantasy leagues larry and it means so much to me i have to win it just certainly only quarterbacks receivers and running their own tight ends defense and special teams is one category killer tackles and guards and now you know i like this now well there's a difference of categories so if your defense gives up a certain amount of yards you lose points if it's over a certain i was that next to a guy to dodge

a game now and he was going paralytic in the ninth inning they play in cincinnati and he was this guy in cincinnati they hit a homerun. nobody's a dodger fan all well fantasy got a great fall in that range bed fellas you know i mean just the other day i tweeted out zander bogart's of of the orthodox is twenty one year old kid who was beyond his years right now i picked him up in a fantasy baseball league that i made with keith olbermann by the way which is tried beating him in fantasy football fan is a baseball also fantasy football i played with him one year he won that too he's very good long story short i tweeted out and people on twitter normally yankee fan they're like you have a problem with dynamite fantasy knows no such boundaries none so you can root for both of us together hey want to see hundred forget the yankees i mean it's a different story you just got to check it out i mean in june yes if it's october oh of course not we find your power again i'll get odds on i tunes or you go to get free agent don to go free agents go free agent you bet we play

a game of you only middle of just towards actually remember the first girl you kissed yes i do always her name was becky allman becky elman that was staten island yes what a great well we've come out of her right how old were you. sixteen sixteen always about six they really were large if you'll ever know what have a mare oh she's a sweet i ran into a few years ago she was our favorite sports team rowing up yankees and the were i cried my eyes out when they lost to the big red machine in seventy six. in the eighty one world series when i knew reggie jackson was going to leave via free agency to be traded away again it was devastating to me they were to lose a kid reggie reggie jackson if you were in a sports were to say what would you be i never really gave you stand up comic me too i did that in college super bowl predictions i'm going to go with my preseason because they're still in the running i'm going to go with denver and san francisco

you know the cincinnati and seattle walk tell you what that's not looking too shabby at all. cincinnati is getting stronger in seattle in my mind is the best team in football right now and b.b. candidates m.v.p. candidate peyton manning i mean it's the end of the story you take a look across the spectrum. and manning his numbers are worthy of a book tom brady is really the m.v.p. of the n.f.l. in my mind you take him like it well just to talk about this it's just in any sport this is the part of the conversation always have when it's m.v.p. my philosophy is you choose the m.v.p. by removing that player from the team and seeing what the team looks like without that smile that is you know it is the numbers if there are other players in the in the old days if you removed ernie banks from the cubs they to play double a and this and it was a very planned this year what tom brady means to new england and he's not even adding a great statistical year there's six and two right now and used to look at them and

you're look for the smoke and you look for the mirrors and each time you see tom brady he's the m.v.p. to me the other hidden talent we don't know about or is. just comedy would be i guess i guess in that regard but you know i try to blend in with what i do but other than that i'm just really just a i'm a dad and a husband and host that's what they've heard and of hughie's my favorite interview in the n.f.l. that i've had is matt hasselbeck he is the best start he is he's got a huge career ahead of him when he chooses to take it my podcast present company. good good good you're a great guest a great guest i've interviewed will ferrell steven soderbergh is has been my resident super bowl media expert he watches only three games and watches the broadcast takes notes copiously and then comes back and and he breaks it down but without a question larry david has been my favorite guest on my podcast he's been on i

believe four times and this past year him talking about how he swears he could. be a successful often civil and defensive coordinator in the national football league looks you directly in the eye and believes it to score yankee flag began to thanks rich lowry thank you for having me i want to thank my guests the n.f.l. networks were gys and you can find his weekly podcast the rich guys the broadcast on n.f.l. dot com and i tunes and they should have download his new app free agent it's on your i for all that i pad today and remember to find me at king's things on twitter c.n.n. . well . it's technology innovation all the least of elements from around

russia we've got the future of coverage. i know c.n.n. the m s n b c news have taken some slightly but the fact is i admire their commitment to cover all sides of the story just in case one of them happens to be accurate. that was funny but it's close and for the truth from that might think. it's because one full attention in the mainstream media works side by side with joe actually on the we're. going to get. at our team we have a different price. because the news of the world just is not this funny i'm not laughing dammit i'm not.