asked google that does it for nail i'm perry i'm boring see you back here at eight pm. i am the president and i think a society that case i think corporation trying to convince to consume can do i think the banks are trying to get all them all about money and i'm actually sick for politicians writing the laws and regulations tax breaks bankers public health. care just to flood threat today society. that.

hello and welcome to crossfire all things are considered i'm peter lavelle controlling the media agenda as social media expands in scope and influence how are we to assess what is really news you tube twitter and facebook entertain and inform hundreds of millions of people every day however the same are used to promote hoaxes in mass propaganda pursuits is it inevitable that conventional media is doomed to follow the whims of those aiming to hijack the internet. to cross-talk the influence of social media i'm joined by my guests rachel clarke in london she is a social media and digital consultant also in london we have david cushman he works at the social partners and is author of the ten principles of open business and in new york we cross in brunton he is a media culture in communications professor at the new york university all right cross talk rules in effect that means you can jump in anytime you want and i very

much encourage it david if i go to you first in london what is the relationship between conventional media and social media because i have the impression that social media is now leading conventional media well you only have to look at the newspapers certainly here in london and you'll see very very often the case that people are the news media is following the agenda set by trends that are emerging from. platforms like twitter. now whether that's the most relevant news to the individuals that's from me the bigger question of what's happening with me because news has traditionally been a kind of lower storm but skews very low in the lowest common denominator why if. the facts of the world i think what social media are unable to is to really focus on the make shoes of interest we care about and therefore what becomes our standard of news varies depending on what we're interested in who we're connected to so i think whilst mainstream media is still in the scary movie what are most people

talking about there's the long term effect coronado's were. actually the majority of people are doing which is talking about things that are on the mainstream news agenda and very often doing their best to report it and covered by the fact that we could all be a publisher now ok rachel would you react to that because is it better because i'm on a lot of because of my nature of my job and i'm sure because of the nature of your job i'm on a lot of social media and you know it's a day doesn't pass that i don't come across a bogus story yesterday yesterday was going around that the leader of north korea had been assassinated of course what did i do i went into action and i was looking what information is out there and nothing except for twitter said it and so did my quote unquote some of my friends media friends so that on facebook ok i'm not i'm very skeptical because i'm wondering what is news that's why i want to do this program because are we talking about news or we did talking about someone's fantasy

sometimes you're talking about but i mean the advantage of such a leader in a lot of journalists they use it in the way is to find a breaking story now it's the five year anniversary of the plane landing on. a story in the new york river what you've got there is something that broke their twitter and then got picked up by by national news what you've also got is a lot of rumors get spread and they get picked up by people who are digital literate and i don't want to do it because it's fun because they believe it all it's just it's it seems a good thing to do what you've got there is media picking up you may not be fully digital literate themselves deciding to run away or that we've had a huge number of stories that have been created deliberately by brands or by media people as hoaxes. that have been picked up from around as true by media so across both the general public and the media needs to be a better understanding of how these stories are spread ok fine i mean i agree with rich a lot of people do it for fun but there there is a malicious reasons also we can look what's going on in syria because of the lack

of journalists on the ground this is a playground for propaganda and i'm not taking any sides here ok but the fact of the matter is you can get a whole lot of different interpretations coming out of syria simultaneously and i think it's pretty fair to say that a lot of them have agendas we could judge them if they are good or positive but they are agendas they want us to see certain things they want us to think certain things about that really truly dreadful conflict there. i just wanted i was unsure if there was if there was a further question to it but no i think i think that's emphatically the case and one of the difficult things for us to remember is that war has always been the province of lies you know there's greek mythic structure about war and the sort of birth of legends and storytelling it's always been a space for propaganda for black propaganda for false flag operations but what's happening now is precisely that those are accessible outside of the conflict zone in a way that they've never been before and it becomes

a much more difficult to trace attribution and this i think sort of connects in some ways to the points that have been made earlier about part of the challenge is precisely not even just to verify things but to figure out who benefits by the spreading of those stories you know david you know i work in conventional media i work in television and i'll tell you what television is very expensive these days to make i sometimes wonder if the conventional media. because i know producers very well that are watching twitter watching facebook because they want to get a big story they want to break a story and there's that tendency to going to go with it don't take my chance but is that's not responsible media and i'm and i'm not going to point fingers because i think it happens everywhere but it's it's because of the business model and it's because of the temptation to take a chance. well i think that's ever been the case that i'm an ex newspaper memo self and i think we were comfortable being fed news by p.r.

for a long term that was a cheap way in which you could create newspapers and those who are really cheap where you just take what other people to sign but what i think we have to apply in all cases is something that is becoming a really important twenty first century skill which is our ability to see through the lies and what you might call a cracked filter ability to spot what's true and what's not raised little alarms of ourselves and then go and check among our peers and among our own trusted sources i think it's. certainly the case that there are. that's a kind of natural state of human beings so we needn't worry too much we're really good at calling out the lawyer in front of us who are really good at knowing you know is cooperating human beings what someone but you can trust him or someone you can trust and i think the same is applied online i don't just start retreating the most scandalous for him and i say the first thing i'm going to do is check it out with a few other sources who i would trust the most not necessarily always

a news media organization but it's going to be other people that i've built up a sense of trust in over a long period of time and that's how i think we validate if newspapers if media in general is too quick to cut out that level of filtering then it's at risk of falling into the same trap as anyone else who would share as easily but rachel do you think i mean we're supposed to be responsible in media but again to kind of stress the fact the on the temptation to say all this sounds interesting it's plausible and to run with it because you know it is a competition here now i mean everyone's competing for eyeballs and everybody's competing for clicks here and it seems to me the conventional media is it me waiting social media more and more and i really worry about that from a journalistic point of view because there isn't a week or day that comes or goes by that you say but they cite we got it wrong because they jumped the gun in the past you didn't jump the gun so quickly. in the

past you have to have multiple sources and i strongly believe that the best journalists will still do that but you're right the business models of such that if you're not getting the story first you're not getting the advertising you not getting the eyeballs and they're full how are you presuming working as a news organization twenty four hour news organizations need twenty four hours an ace and that is a challenge the filters have gone by the minute editorial because they're too quick to publish you'll see exactly the same behavior for everybody clicking the latest rumor because it's news and i also want to be first yeah i mean i don't want to press you on syria because i don't expect you to be an expert on syria but i mean one of the interesting things to me is this what rachel had to say is that you know we're twenty four seven television you've got to put something on and you know our producer says why i came across this and i think this guy is poor less reliable have worked with him before and these pictures are all my goodness you know we got to show their games it's the temptation to keep up with social media to get the

clicks to get the eyeballs because you know what the hell is going on in syria and in a producer will say well i got this video the temptation is to put it on oh absolutely and you can see like that that's a broad mandate across the contemporary new space like the need to the need on the part of for example major blogging centric agencies and social media news agencies that you have a mandate every single person on the floor has to generate x. number of stories per day whether or not they can find good material to make those stories with and furthermore the cross checking itself to speak to some of the earlier points becomes more complex because these social media platforms including things like twitter but also wikis blogs you tube and so on can actually create like a self-sustaining system where each story can reference something else you can build a hoax that has its own context that has its own back up stories that has its own corroborating details none of which are true but which in the twenty four hour news

cycle makes it much more difficult to actually figure out what's going on rachel you want to jump in there before we go to the break good living ok let me get rachel want to jump in there and go ahead. i think one of the things that as a as a journalist were back to serious and what david was saying was about respected sources so if you are in a situation where you're not quite sure what the military of what you're saying is often you know to fall back to are the middlemen who you trust in the fall that passes the trust on or you can have a series of dealings with this person and you build that trust the same way you can to look for for trusted sources yourself as a journalist you should be looking for trusted sources in social media to try and work out whether that's a way to trigger a story or you know rachel rachel you're right but you know what that's a lot of hard work isn't it that's what journalism is supposed to be isn't it no short cuts what there is going to be it's are hard to work and we're going to the story ok i'm going to go to a quick break here we'll be right back after a short break we'll continue our discussion on social media staying with our team.

the it's a discipline problem it was a terrible mistake the i'm very hard to make an obligation to a monkey or a plumber that never had sex with others make their lives let alone. listen to this little i'm

lists lists about. the. the fact that. they were going to do the job did you know the price is the only industry specifically mentioned in the constitution and. that's because a free and open press is critical to our democracy schreck albus. role. in fact the single biggest threat facing our nation today is the corporate takeover of our government and across cynical we've been hijacked lying handful of transnational corporations that will profit by destroying what our founding fathers once told to us my job market and on this show we reveal the big picture of what's

actually going on in the world we go beyond identifying the problem trucks and rational debate and a real discussion on the critical issues facing america to find the book deal ready to join the movement then welcome to the big picture. plus time of the new alert animation scripts scare me a little bit. there is breaking news tonight and we are continuing to follow the breaking news. alexander's family cry tears of the war and great things out there that there had to be either read or get a quart of water found alive there's a story made for

a movie is playing out in real life. you know that leaves me feeling. this is. something. welcome back to cross talk we're all things are considered i'm peter labelle to remind you that we're discussing the influence of social media on conventional media. came right before the break david you want to jump in there in london gold go right ahead thank you it's just the thought that a few years back when i was travelling on a train i first heard news of the bombings in one by. what struck me about it apart from the fact that i saw the few tweets and then i went and had a look at

a new source to see if it was actually being validated anywhere else here and it wasn't quite yet the but a good fifteen twenty minutes lag what interested me was that there was so many different views of the same truth a merchant and it became a tapestry of different versions of the same story and i think social media in many ways it's does a different job from traditional media traditional media has kind of taken this is one view of the truth it's usually represented by the man in front of the with a microphone standing in front of a scene behind him and that's your view of what's going on with social media you get the view from the loads and loads of other people who are actively involved in it now some of those you may have to apply your filters to some of those may be complete lies but actually in total if we can find ways to aggregating all of these thoughts and finding our view of it from all of the different views from the perspectives we're having provided to us then we might get something that's a little closer to the reality of what's in front of us rather than one person's

version of it it's very interesting if i can go to you in new york i remember when mr snowden showed up in moscow and i was in st petersburg and there their twitter was on fire and just to kind of echo what david had to say is that there were so many different points of view and david caviar speaking to finn right now with caviar that there is an opinion attached to it is well this is different than what we get in. media at least the opinion isn't so obvious most of the time unless you're watching fox news or something but finn it's very true what david just said there is that you get you know a lot of different you get a lot of facts but they're spun instantly spun when you look at social media and this is what i think also pushes conventional media to repeat some things again what we're calling what rachel i do say trusted sources you trust a person you might trust their opinion feeling go ahead. i think that's that's absolutely true and it's very much something like a challenge for twenty first century journalism to grapple with is the fact that

the circulation of facts is now very much something that takes place immediately in the context of opinion you know you don't read tweet something because it exists you read tweet something because it's compelling because it makes you angry because it makes you sad because it delights you and that inflection and your take on it informs the way that that circulates so exactly when to put this tapestry of alternate versions alternate interpretations of what's happening and i think that is quite possibly something we will not be able to change we will not be able to go back to a period if there ever was one of a kind of overarching objective scientific journalism so now the question is can we can we manage can we filter for public sentiment for this kind of chaos of interpretation to get something approximating the truth and it's very interesting rachel we can change gears i working i don't know if dance is ok i saw it be the burning woman ok and i don't know if to allow for to be bewildered but you

know what that's what the person who made that wanted me to do is to watch it. does it really for a lot of people it doesn't matter if it's true or not it's a hoax but they want to watch it anyway i mean this is what i find really bewildering because you know some people say this is news but it doesn't matter because it's entertaining in this is what social media alternately. the core of it is is to entertain people again this kind of invasion into conventional media space go ahead rachel yeah the video was interesting because it was entertainment and it was being deceived as an entertainment this this slightly unfortunate woman who fell over had an accident cortana fire and people treated it to share because it was funny when it came to the faked it was done by a t.v. show most people said it's even more entertainment but again when you're doing that you're breaking down that barrier between what's truth and what's entertainment in a way that then leads people to often mistrust again journalistic sources because

that was repeated all over the news despite the fact that the clues potentially there that this was fake rachel if i can stay with you that video continues to get hits we all know the truth behind it or if you're interested you can find the truth i mean that this is the kind of dilemma i see is that you know you know it's ends up being intertainment in this is what is driving it because we all sort of say the third time you want the eyeballs and you want the clicks and you get the get both you have to lighten it up and you have to go cheap i would say and having stories like that unfortunately it's advertising dollars yeah it is it is i mean and it's been used instead of advertising now you've got different people watching that video you've got people who absolutely know it's fake know the history of it watching anyway because it's said to tame and it's a stunt it's funny you know people who stumble on it go look at this and they probably quickly getting form that this is now i'm still fake and they don't mind anymore it's that interesting balance when you move from. thought to be real to

known to be fake but then you get the mistrust and there's been a number of advertising videos have been done where everybody is sitting there it's not real it's not real it's fake and you see that more and more often what he's noticed what he's actually real videos often now perceived as fake for stop president mistrust of the media mistrust of new snoozer organizations do you do you see in new york do you see the lowering of the. tauriel bar slowly but surely because the two media are fused together because social media is such an important source and i can tell you i don't know very many producers in television that are overpaid to be honest with you and social media is just their little assistant that they go depend on so much for now and you know and you see this cross-fertilization or i don't see conventional media going into social media but you see what i'm trying to say. oh absolutely yes and there is there is

a there is totally been a gradual shift in the degree of sort of sophistication and the standard set in the editorial process however one of the questions that this raises which is a really interesting thing to think about is what we might have as alternative models for supporting journalism other than advertising because of course there are reasons why you want to have breaking stories the attention is always terrific you can win prizes and so on but part of that is also to drive the ad revenue that pays the salaries and keeps the lights on for the work of doing journalism so the question then becomes is it possible to have journalism without advertising is it a state supported model is it a model like pierre omidyar is doing with glenn greenwald on the snowden documents where they're building essentially a company that does journalism and also sells products related to its journalism is it going to be something completely different entirely crowdsource like are there ways to make this work that don't lead to the problems that you describe gay video

in looking at a lot of the there's a big debate what kind of images you should put on screen at least in the television here and it seems that gets war in more gory in the in the in the argument is that you know we're desensitizing audiences i would argue that audiences are already desensitized quite a bit already and so you know it's voyeurism this is what people seem to be interested in. well i think that's one small element i think you'd be pandering to some fairly based standards if you just followed that route i'm not entirely sure that again that it's the role of media i think where media and social media come together quite nicely we're not really touching on it yet although we did hear from the reference to crowdsourcing just now i think it's not just an entertainment for it's not just a broadcast former think of social here is a way in which people are broadcasting videos and thoughts except what we have to also think there is the way to open the door to people on the ground so i'm

thinking more about the way the guardian operates where it now has a network of trusted sources that it can turn to to have boots on the ground in more places to have a verifiable source that isn't actually on their standard payroll but their scaling their ability and their skill to reach further in the world no scaling their ability to have a trusted source there and then you have the other piece which is where turning to their readers because they have a relationship of trust with them to help them to interrogate vast numbers of documents for example we've seen something like the expensive scandals of a few years ago and you could imagine would be applied to any of the kind of vast releases of documents and data that we might save in the coming years so i think there's another way to think about this relationship between the media and social media doesn't have to necessarily be this rush to the lowest common denominator of

anyone can broadcast anything therefore so should. rachel would you like to weigh in that what could we should we show and what should we should not show because i saw you on other program and it was hotly debated there what's your assessment of what conventional media should show a viewer i'm reluctant to go as far as some of the media going at the moment i mean the conversations we have earlier is that the lee rigby videos yet now after that conviction should should the mainstream media. show videos of the death of should they show the videos of of the people with blood on their hands at six o'clock. my my preference would be no the stuff is out there but don't shove it in the face in a mainstream media program where you've got a whole bunch of people who don't really want to see that some may do let them be able to find it and that may be available through other channels but what you've got is mainstream media often editorially as well it's on the net anyway we'll put it out there and i think that is partly that the chase for who's got the door and

you know. i would i would tend to agree with you but then again there's the competition who's going to get the eyeballs and who's going to get the click and i think there's this slippery slope right now we'll say what the hell words do it because we want them to come to us. yeah but she could be shown people being killed i don't think that there are different ways to be able to show that and still get the story out ok david i'm going to have your last word here what's the future is going to be a good marriage between the two media but i think we're in the early days of this and we're still working out what the new institutions of the web are going to turn out to be journalism started off with newspapers except through it was a very very poor craft indeed in which might was full of storytelling in the worst kind of made up story telling look at victorian papers in london and there was very little truth in them so i think we might be going for a bit of a shakedown period we might look at look back on these period and say well this was

the wall where they are not good. point many things have run out of time many thanks to my guests today in london and in new york and thanks to our viewers for watching us here ducky see you next time and remember across topples. technology innovation all the developments around russia. the future covered.

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happy friday people i'm having martin and this is breaking bad so we all know that the intelligence community would love nothing more than apprehend n.s.a. leaker edward snowden in pearl raised him around and from the world as an example what happens to whistleblowers in this country what i didn't know is that some n.s.a. employees want to take it a step further you know to american psycho levels according to buzz feed several pentagon and n.s.a. officials have anonymously expressed their desire to murder snowden a current n.s.a. analyst told the web site that quote in a world where i would not be restricted from killing an american i personally would go and kill him myself a lot of people.