yours is orange we take a look at sports branding in the u.s. and around the world and before we go the incredibly iconic volkswagen vandal the bug is once again being terminated archies rachel blevins considered the plastic car and it's dispiriting this my eyes tons of thing to get to let's go. the organization for economic cooperation and development o.e.c.d. has issued a sober and serious warning about the risk of increasing global trade tensions as part of their biannual interim economic outlook o.e.c.d. also noted quote over the past few years the rate of global growth has halved relative to pre-crisis period and it declined further in recent quarters with the weakness concentrated in asia moreover trade frictions are increasing as a trump administration warns of a possible sanction against india over their purchase of a missile system from russia and anonymous senior us official cited the powers to

act under the countering america's adversaries through thanks act but said the ultimate target of these sanctions is russia and president donald trump is now lashing out at the world's top postal policy body and seized on an apparent anomaly perhaps even an absurdity in the global postal rate setting system which is overseen by the universal postal union or the u.p.a. the u.p.a. you an agency of the united nations the issue is that you policies make it more expensive to mail get this items from the us to china than the other way around late last month the administration sent a memo seeking to alter the policy but the u.p.c. is not demure and has deferred a decision to the next u.p.c. meeting with doesn't take place until twenty twenty which seems to place the u.p.c. in the trump of ministration on a collision course. as

we told you yesterday european union of priorities have opened an investigation into amazon related to how they have treated merchants selling on the amazon platform while the investigation is in its early stages we figure the competition commissioner just really impressed me what do you make of her and she been doing these sort of proactive things for a while. yes buggery investigator the boogie man or woman of big business she's spoken about in hushed conversations in private members club she certainly has form when it comes to trying to slap big fines on big business in july of this year four point three billion euro fine was given to google that it was deemed that they abused their position the dominant position as a search engine to promote stings on mobile we also look back to last year apple

were ordered to pay thirteen billion euro in tax to dublin that was after it emerged that the tech giants had a sweetheart tax deal with the republic of ireland and they were told that they had to pay that back vest it has a long run of the even smaller scale company says cyprus airways they were told that sixty five million euro of their oath of aid that they'd been given well the state that they had to pay that back in fact that have previously been on her radar this was over two hundred fifty million euros of taxes they were told they had to pay to look for two hundred fifty million euros it's small potatoes to a company the size of amazon this type of fine that could come in though if they're found to have done something wrong that could be much much bigger if you remember vested in her role as the european commission of a competition she has the ability to impose. a ten percent fine of global turnover

and that of course could be whopping if they decide to push through with this investigation further against. and andre i mean i guess you know amazon may be just a monolith unto themselves but are there other companies that you can think about that might have these sort of issues around the world well i mean amazon is there's no equivalent to amazon amazon in terms of e-commerce with respect to data in general look facebook google they have similar problems that they will have to face you know likely here in the united states and you know future investigations in europe and peter lassally are there any obvious potential other culprits as you as it were in the e.u. that. may be going after. well honest and really is the big boy when it comes to e-commerce in europe as well books of course should this

be a full investigation e.u. officials are very quick to point out at the moment that it's a it's a it's not an official probe as of yet that will take shape over the next two months should they dig something up but if you're looking at the in terms of amazon and it doing this type of business over fifty percent now all of products sold on amazon was sold by third party vendors that's a lot of vendors giving out information if amazon is then using them to sell and roll out their own products they could well be in trouble we are seeing amazon doing very well here in germany i mean in my own house for apostles for members and arrived just this week in france they've been doing the best to pick up a drop off there so i'm isn't really the big boy here but this we're talking about a five hundred five hundred forty five billion dollar e-commerce business in europe there's plenty of others out there should be caught doing something wrong here it could well have an impact on others trying to do similar things elsewhere in europe under it. arlo and peter all over i thank both of you and peter i know it's to late

there in berlin thank you for staying up and doing this always helpful and andre thank you we prescience your expertise as always. this weekend in london the long battle over ownership of british broadcaster sky will come to an end the bidding war between twenty first century fox and comcast will culminate in an auction where the final price tag could reach thirty six billion dollars so who will win and what will they get for their money and what role does disney play in all of this here to map it all out for us is conservative commentator steve walz berg steve welcome back give us a sense of what has happened to get us to this point so far well this battle's been going on for quite a while the battle over sky and its assets you might recall in july during the heat of the battle for fox between disney and comcast comcast said ok we're going to withdraw from this and we're going to concentrate our efforts on getting sky so

they have a lot of face to save here if they get beaten out by fox for sky it's not going to look too good now let's point out that fox owns thirty nine percent of sky and in effect disney owns it which we'll get to in a second because they are purchasing fox why is sky important because they have over twenty three million subscribers pay t.v. subscribers through five countries in europe they also have original programming and news they have a lot of sports so you're going to expand your reach whether you're disney or was he your fox or whether you're comcast so it's an important get for both companies and explain two things one if you can steve so how will this auction work and what role will does the play. well disney is calling the shots for fox so far comcast has the highest bid at thirty four billion and fox is in the thirty two and a half billion so it. it's a kind of

a secret auction so because they have the low bid fox is going to go first and if they refuse to bid comcast wins if they do bid contests go second if they refuse fox wins if they do bid then there's a third and decisive bid but i say decisive it may not be because even after that the bids are in and they're all counted in the high bid is in these shareholders have two weeks to decide do we really want to go with that company after all fox owns thirty nine percent maybe we want to go with them disney has that has an incentive to drive up the price because they own thirty nine percent the fox shares and if they decide to keep it or sell it it will be worth more very interesting as always steve we thank you for your insights on this conservative t.v. and radio commentator steve walz we have a great week and steve you tube. and time now to squeeze in a quick pause for the promotional cause but hang here because when we return we look at the big business of sports branding with our to use regina hamm plus our

choose rachel blevins considers a classic car the incredibly iconic volkswagen beetle the book which is being terminated yet again and we also speak with hilary ford which is about the problems related to rex it and the checkers deal which was roundly rejected like you used close yesterday here the numbers of the closings will be back in a. that's amazing that america people will join a group on to save nine dollars on sushi with their friends and using the group the fact by health care but you said you know why you find that group on logic to health care so that you can afford health care at all make you bankrupt like socialism but the. they get all that because they've been trained by the

professional media ocracy in history and propagandists to run the big media outlets for people to have a trigger response to affordable health care equals communist. to the wall a nazi don't to was still active rich in the nineteen seventies clinton had as the chair of a man convicted of mass murder and slavery as a german company develops in the demise of drugs it was promoted as completely safe even during bring them to you. terrible side effects what has happened to my baby anything. she said is just. suited to mind victims who have to this day received no compensation they never apologized for the suffering that not only want the money i want the revenge. in the age

of trump political gridlock has been taken to the next level there's a lot at stake a supreme court seat and presidential prerogatives in the end it's all about the rule of law and equal application of the law we were gazing into the abyss with compromise. welcome back we now turn to the negotiations over brecht's where the united kingdom in the european union are troubled it seems british prime minister theresa may certainly seem the odd person out at the e.u. u.k. meeting yesterday in austria where e.u. leaders roundly rejected her plan for a brecht that deal so card checkers deal what would be a good deal what would it look like and what are the current stumbling blocks to work through the years that. other questions we're joined by our friend u n u.s.

u.k. dual citizen the c.e.o. of ford which hilary welcome back pleasure ok so let's start with the baseline on the u.k. economy i mean it's been doing pretty well of late we've talked about it we talked about it recently with regard to taxes but they've got a one per one point five percent growth rate i think their unemployment is like four percent it's been going down so they've got some really positives but set the stage with regard to the economy the economy actually has done better than people expected remember that actually the bank of england had to raise interest rates again this summer because there was the original the fear of inflation you know so it has done better than expected because a couple of things though the pound is still somewhat weak a thirty year low about i think one point thirty today and then you also look at you've got interest rates but also look at exports exports go to ninety percent of other countries outside of the so the exports are continuing outside of the year despite uncertainties and you've said

a few times here or you know not just any deal it's got to be a good deal i mean what do you believe a good deal would be entailed well actually what i keep saying is that no deals better than a bad deal if you don't want a bad deal right yes correct you're right but what is a good deal for the u.k. a good deal is to be able to trade still with the u.s. the commonwealth and all the other nations that the u.k. trades with today like i said it's ninety percent of all exports rather than just to the e.u. and of course still be out of trade with friends in the e.u. and then also of course the issue is about the porous border on the irish border and have that border secure you know tell us just about the other one just i want you to talk about that but we talked about this these geographic indicators and i want to get to that again we talked about that's an issue out there you think it will be resolved but what about the irish border what's the key thing there ok the key thing is is that you cannot you have to have frictionless travel and trade so you don't want to have all these you know with the lines people can't talk about the lines you can't have it be sort of this little. like with inside the u.k.

if you had to have that border there so what you want to have over the u.k. wants to have is they want to have a deal that would protect that irish border and not make it sort of a customs hold up it needs to be a frictionless movement of trade and briefly the other issue i know has to deal with services seems to be accepting goods and food but not sure is is where the real issue what their issues around services are that they want to be sort of loose around services and that's quite simple it's because in terms of exports to the e.u. don't forget there's a trade deficit when it comes to goods and that is that there's obviously all of europe want to trade in to the u.k. i think we talked about before that germany one in seven german cars goes into the u.k. so you've got all of the european countries wanting to trade with the with great britain and the u.k. however with services it's the other way around the u.k. exports more services so of course there's going to be a clamp down there i think overall we need to look at it as senses of benchley going to going to prevail right now there's a lot of grandstanding

a lot of that comes from the e.u. where of course they don't want the u.k. really leaving it if the u.k. can cherry pick the best parts of being part of the e.u. that sends a negative message you know it's kind of like i know this analogy may not sit well with many people but this is like this is rather like a religious cult or a sect or even a club but if you let one person leave you have to show them because otherwise everybody else wants to leave there's this talk right now obviously after the swedish vote the swedes moving a little bit right of us what's it then there's this next talk you know with the with the darts and of course the exit and then also the baltic nations are very happy if the e.u. lets the u.k. cherry pick what they want in terms of services goods and services the movement of trade that is a message they can't send to the rest of the e.u. that's what happened in salzburg that's why they've put their foot down and it's a lot of grandstanding from them and on both sides but the european nations need the u.k. to trade with a great synopsis so intelligent thank you henry ford c.e.o. strong. you got it absolutely. there has been

a longstanding relationship between sports and the advertisers that has drawn in countless buyers and their dollars for years or to america's regina hand takes a deeper look into the world of sports and advertising exactly how deep the money runs the multimillion dollar sports industry shows no signs of slowing down for major soccer events to college football ballgames money from advertising flows into these outfits and alarming rate but only twenty five percent of all advertising brands are seen as meaningful across the global sports market according to brand finance four of the largest sports dedicated advertising brands are nike adidas under armor and gator aid with the other brands taking the top spot depending on the sport well known athletic apparel companies like nike and their jordan brand have boosted their profile by partnering with famous sports teams their latest venture being the famous soccer club perry st germain already worth two point eight

billion dollars in two thousand and sixteen the partnership will add to p.s.g. is already sizeable nine hundred seventy one million dollar value revenue amassed by sponsors for the n.b.a. for example exceeded almost one hundred sixty six million dollars with state farm and playstation nabbing the top two spots according to nielsen sponsors of sports are starting to put their advertising revenue into new products streams for their sports obsessed customers papa johns is one such example as they offer pizza specials during local and regional sporting events if the home team wins that money enabled founder john shatner to contribute money back to the university of louisville and sit on its board as well as local impacts to the economy this relationship between sports and their advertisers has long reaching impacts and many will only see profit margins kid to new to grow in the coming years. and we are joined by the aforementioned regina that was very good thank you so much so the difference that we were speaking about earlier i found pretty fascinating that the

sponsors the branding in the u.s. you know they really like the teams but not so around the world that's more players explaining that they do is so you can look at some of the biggest players in the world will start with lionel messi everybody knows his face everybody knows where he's from he's from argentina plays for the spanish club f.c. barcelona there are tons of endorsements he is about worth over three hundred forty million dollars but is indoors and feels about seventy million dollars one of his biggest being formally worked with adidas now he works as nike that was worth a proxy about ten million dollars a year and now of course he is sponsored by a one of the biggest chinese telecom companies they pay him about six million dollars a year for their deal they signed in twenty sixteen his birthday says everywhere jaguar has them as well so you know you see messi you think of money you know so then you go you want to they would the tennis world to see roger federer one of the best in the world as well he recently was sponsored by burl of pasta about forty

million dollars for that deal an extraordinary number for you know pasta pennies i like to call them and he also sizes luxury brands as most of the tennis world like rolex and swiss chocolate makers being appropriate he's from switzerland so they also have a deal with lint chocolates but you want to go all a part to the other side of the world you're going to talk about the ship cory he is one of the most well known tennis players in japan and of course asian brands love him he signed a deal with unique low ten million dollars tension fifty million dollars of that extension very interesting and i just note we're about out of time but there is all this debate about capper to join with nike and people were saying what a bad move the numbers that we're talking about earlier show nike knew what they were doing they made a good move for nike made a great move they have already raced some of those issues they had in september in their stock they've been about thirty six percent they sold out gina thank you so much we sure appreciate you. and the original volkswagen beetle or

bug was known far and wide mostly because of its design it was even the star of a movie the love bug in one thousand nine hundred sixty eight goodall herbie i was speaking with our friend lauren fix the car coach and she called it the car of peace love and rock and roll but what has become of the beloved beatle artie's rachel blevins as the story. volkswagen has announced that it will be discontinuing production of the beetle a classic car that has been a global icon for decades the original volkswagen beetle was first made in germany and was produced from one thousand nine hundred thirty eight until two thousand and three they designed started out as an idea from nazi germany leader adolph hitler and it was available for sale in the united states starting in one nine hundred forty nine production had a high in the one nine hundred sixty s. going from around two hundred eighty thousand cars produced in one nine hundred fifty five to more than one million cars produced in one nine hundred sixty five

demand began to shift to asian imports in the one nine hundred seventy s. which offered both a better quality and higher fuel economy the original beetle will be remembered for having the largest production run of a single platform with nearly twenty two million vehicles sold volkswagen then introduced the new beetle in one nine hundred ninety seven which featured on more sleek design and was manufactured in mexico but it drew criticism and was followed by the beetle eighty five in two thousand and eleven which had a style that was closer to the original beetle even though volkswagen tried a number of public relations campaigns the newer models were never able to gain the same traction as the original beetle pulled flag and was also the subject of a scandal in twenty fifteen that cost the company more than thirty billion dollars and resulted in criminal charges for some of the executive votes wagon was caught rigging up to eleven million vehicles with software to cheat emissions test in some

cases the cars were polluting our rates up to forty times the us standards this scandal caused volkswagen sells in the us to plummet and michelle li and the number of people considering purchasing the car either new or used also dropped when the new beetle was introduced in two thousand and three its max prices. is around twenty six thousand dollars today's twenty thousand version of the beetle goes for around twenty thousand ultimately the financial damage from the scandal and the fact that the new wear and cheaper versions of the beetle never gain the same popularity is the original have led to the end of one of the world's most iconic cars and washington rachel glove and artsy. and that's it for this time thanks for watching you can catch boom bust on you tube dot com slash boom bust our to have a great weekend see you next time. though

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police forces and city administrations of many countries depend on one corporation that does what mike was hoping to avoid doesn't come from on the rise of god i'm stunned this dom is going to come to the. woods as the three that got on into the sea at the last also cliburn them proprietary software you don't know the source code isn't that a such a security risk when you have a black box operating the public i think microsoft dependency puts governments under cyber threat and not only that to think office can put more on. the softness of the offensive zone selling the solstice will be one of the more. these two boards. with. things like this in the arsenals and. done with the old vision stopping there was listing of phone calls

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