huge monolith and and out there with all these advantages many advantages i think some would probably construe as monopolistic and and now they are as peter said culling the data from people on their own platform i'm sure it's a condition of being on the platform they call this information from the merchants it appears and then use it for their own advantage what sort of antitrust issues might this raise in the e.u. . in europe and in the united states it's similar what you're really looking at is what is the relevant product market what is the business line that we're concerned about is it the amazon platform is it e-commerce in general if we're talking about e-commerce amazon has forty to forty five percent of the market right now and i think you know that it will entail a and now asus of market share and discussions and information from the retailers to determine whether amazon actually has market power so the questions are really

related to do these retailers have some other avenue to get their products out onto the internet so they can make sales or are they really beholden to amazon and they have to serve through amazon if you can determine that they they do have market power that amazon does have market power well then in the e.u. the a dominant firm has a special responsibility not to distort competition so this would put amazon in a bad position if the european commission were able to show that amazon does indeed have market power in the united states little bit different because we're talking about a consumer welfare standards and they're the analysis really is about the you know what is the alleged and i competitive activity does it lead to more consumer harm or benefit great very interesting peter i do so impressed when i first read this because it's different than. you know we're all concerned about facebook and google

getting information on privacy from individuals and the merchant certainly have information on individuals buying habits that what that's what amazon wants but this is actually going sort of protecting the businesses the merchants right so margaret best of her the competition commissioner just really impressed me what do you make of her and she been doing these sort of proactive things for a while. been doing this always helpful and thank you we appreciate your expertise as always thank you. this weekend in london the long battle over ownership of british broadcasters sky will come to an end the bidding war between twenty first century fox and comcast will culminate in an auction where the final price tag could reach thirty six billion dollars so who will win and what will they get for their money and what role does disney play in all of this here to map it

all out for us as conservative commentator steve steve welcome back give us a sense of what has happened to get us to this point so far well this battle's been going on for quite a while the battle over sky and its assets you might recall in july during the heat of the battle for fox between disney and comcast comcast said ok we're going to withdraw from this and we're going to concentrate our efforts on getting sky so they have a lot of face to save here if they get beaten out by fox for sky it's not going to look too good now let's point out that fox owns thirty nine percent of sky and in effect disney owns it which we'll get to in a second because they are purchasing fox why is sky important because they have over twenty three million subscribers pay t.v. subscribers throughout five countries in europe they also have original programming in news they have a lot of sports so you're go to expand your reach whether you're disney. or whether

your washer is a fox or whether you're comcast so it's an important get for both companies and explain two things in one if you can steve so how will this auction work and what role will disney play ok well disney is calling the shots for fox so far comcast has the highest bidder at thirty four billion and fox is in the thirty two and a half billion so it's kind of a secret auction so because they have the low bid fox is going to go first and if they refuse to bad comcast wins if they do bad contests go second if they refuse fox wins if they do but then there's a third and decisive bid but i say decisive it may not be because even after that the bids are in and they're all counted in the high bid is in these shareholders have two weeks to decide do we really want to go with that company after all fox owns thirty nine percent maybe we want to go with them disney has that has an incentive to drive up the price because they own thirty nine percent the fox shares

and if they decide to keep it or sell it it will be worth more very interesting as always steve we thank you for your insights on this conservative t.v. and radio commentator steve walz we have a great weekend steve you tube. and time now to squeeze in a quick pause for the promotional cause but hang here because when we return we look at the big business of sports branding with our tease regina hamm plus archies rachel blevins considers a classic car the incredibly iconic volkswagen beetle the bug which is being terminated yet again and we also speak with hillary ford which is about the problems related to breakfast and the checkers deal which was roundly rejected. yesterday here the numbers of closings will be back in a. just

amazing that america people all joined a group to save a million dollars on sushi with their friends on groupon and using the grouper factor by health care but you said you know why why that group bought logic to health care so that you could afford health care at all make you bankrupt like the socialism oh no but that you did they get all that because they've been trained by the professional media cocker cmdr stree and propagandist to the big media outlets for people to have a trigger response to affordable health care equals communist. ministries police forces and city administrations of many countries depend on one corporation that does one of michael's hope you want to avoid those room for compromise of god and this is going to go through the. woods as the few good you got on into the sea at the most of them proprietary software you don't know the source code isn't that

such a security risk when you have a black box operating who probably go to microsoft's dependency puts governments under a cyber threat and not only that think off message books it will know that's what we call self and so this is an easy sell that this is also the only one who will still be willing to move south of the su who will do this. with. the ones this is the. one who started on machines the old vision stopped when there was a student loan rules and from his up and his cards on the front. both because there's no power would only be enough that is powerful enough to take over the country full of the powers the current whatever and they do it was really over the last four or five years that's what they do. they just kept fighting and

fighting and fighting and nobody was able to win anything the only thing we have from all of this is destruction of the country is the killing of the young people and the innocent and became so miserable to come to be crucified. in twenty forty you know bloody revolution to to crush the demonstrations going from being relatively peaceful political protests to be creasing the violent revolution is always spontaneous or is it you know lawyer here i mean you are liz put video of. schooling you go to the former ukrainian president recalls the events of twenty four. of those who took part in this today over five billion dollars to assist ukraine in these and other goals that will ensure a secure and prosperous and democratic.

manufacture come sentenced to public wealth. when the ruling classes project themselves. in the final merry go round. the one percent. we can all middle of the room signals. is. what politicians do. they put themselves on the line they get accepted or rejected . so when you're one of the press. it was something i want to.

achieve right. this is what the three of you get. interested in the world. welcome back we now turn to the negotiations over brecht's where the united kingdom and the european union are troubled it seems british prime minister theresa may certainly seem the odd person out at the e.u. u.k. meeting yesterday in austria where e.u. leaders roundly rejected her plan for a brecht's deal the so card checkers deal what would be a good deal what would it look like and what are the current stumbling blocks to work through these and other questions were joined by our friend u n u.s. u.k. dual citizen the c.e.o.

of ford which hilary welcome back ok so let's start with the baseline on the u.k. economy i mean it's been doing pretty well of late we've talked about it we talked about it recently with regard to taxes but they've got a one per one point five percent growth rate i think their unemployment is like four percent it's been going down so they've got some really positives but set the stage with guide to the economy the economy actually has done better than people expected remember that actually the bank of england had to raise interest rates again the summit because that was that was originally the fear of inflation you know so it has done better than expected look at a couple of things though the pound is still somewhat weak a thirteen year low about i think one point thirty today and then you also look at you've got interest rates but also look at exports exports go to ninety percent of other countries outside of the e.u. so the exports are continuing outside of the year despite uncertainties and you've said a few times here or that you know not just any deal it's got to be. a good deal i

mean what do you believe a good deal would be entailed well actually what i keep saying is that no deals better than a bad deal if you don't want a bad deal or yes correct you're right but what is a good deal for the u.k. a good deal is to be able to trade still with the u.s. the commonwealth and all the other nations that the u.k. trades with today like i said it's ninety percent of all exports rather than just to the e.u. and of course still be able to trade with friends in the e.u. and then also of course the issue is about the porous border and the irish border and have that border secure. tell us just about the other one just i when you talk about that but we talked about this these geographic indicators and i want to get to that again we talked about that solution there you think it will be resolved but what about the irish border what's the key thing there ok the key thing is is that you cannot you have to have frictionless travel and trade so you don't want to have all these you know with the lines people keep talking about the lines you can't have it be sort of this would almost be like with inside the u.k. if you had to have that border there so what you want to have over the u.k.

wants to have is they want to have a deal that would protect that irish border and not make it sort of a customs hold up it needs to be a frictionless movement of trade and briefly that border issue i know has to deal with services the u.k. seems to be accepting goods and food but not sure is is where the real issue what their issues around services are that they want to be sort of loose around services and that's quite simple it's because in terms of exports to the e.u. don't forget there's a trade deficit when it comes to goods and that is that there's obviously all of europe want to trade in to the u.k. i think we talked about before that german and one in seven german cars goes into the u.k. so you've got all of the european countries wanting to trade with the with great britain and the u.k. however with services it's the other way around the u.k. exports more services so of course there's going to be a clamp down there i think overall we need to look at it as senses of benchley going to going to prevail right now there's a lot of grandstanding a lot of that comes from the e.u. . of course they don't want the u.k.

really leaving if the u.k. can cherry pick the best parts of being part of the e.u. that sends a negative message you know what it's kind of like and i know this analogy may not sit well with many people but this is like this is rather like a religious cult or a sect or even a club but if you let one person if you have to show them because otherwise everybody else wants to leave there's this talk right now obviously after the swedish vote the swedes moving a little bit right of us what's it then there's this next that talk you know with the with the dots and of course the exit and then also the baltic nations are very happy if the e.u. lets the u.k. cherry pick what they want in terms of services goods and services the movement of trade that is a message they can't send to the rest of the e.u. that's what happened in salzburg that's why they've put their foot down and it's a lot of grandstanding from them and on both sides but the european nations need the u.k. to trade with what a great synopsis so intelligent thank you henry ford c.e.o. strong market it absolutely. there has been a longstanding relationship between sports and the advertisers that has drawn in

countless buyers and their dollars for years are to america's regina him takes a deeper look into the world of sports and advertising exactly how deep the money runs. the multi-million dollar sports industry shows no signs of slowing down from major soccer events to college football bowl games money from advertising flows into these outfits and the alarming rate but only twenty five percent of all advertising brands are seen as meaningful across the global sports market according to brand finance four of the largest sports dedicated advertising brands are nike adidas under armor and gator aid with the other brands taking the top spot depending on the sport well known athletic apparel companies like nike and their jordan brand have boosted their profile by partnering with famous sports teams their latest venture being the famous soccer club perry st germain already worth two point eight billion dollars in two thousand and sixteen the partnership will

add to p.s.g. is already sizeable nine hundred seventy one million dollar value revenue amassed by sponsors for the n.b.a. for example exceeded almost one hundred sixty six million dollars with state farm and playstation nabbing the top two spots according to nielsen sponsors of sports are starting to put their advertising revenue into new products streams for their sports obsessed customers papa johns is one such example as they offer pizza specials during local and regional sporting events if the home team wins that money enabled founder john shatner to contribute money back to the university of louisville and sit on its board as well as local impacts to the economy this relationship between sports and their advertisers has long reaching impacts and many will only see profit margins kid to new to grow in the coming years. and we are joined by the aforementioned regina that was very good thank you so much so the difference that we were speaking about earlier i found pretty fascinating that the sponsors the branding in the u.s.

you know they really like the teams but not so around the world that's more players explaining that they do is so you can look at some of the biggest players in the world will start with lionel messi everybody knows his face everybody knows where he's from he's from argentina plays for the spanish club f.c. barcelona there are tons of endorsements he is about worth over three hundred forty million dollars but isn't dorson tales about seventy million dollars one of his biggest being the formerly worked with adidas now he works as nike that was worth a proxy about ten million dollars a year and now of course he is sponsored by a one of the biggest chinese telecom companies they pay him about six million dollars a year for their deal they signed in twenty sixteen his book faces everywhere jaguar has them as well so you know you see messi you think of money you know so then you go you want to they would the tennis world to see roger federer one of the best in the world as well he recently was sponsored by burl of pasta about forty million dollars for that deal an extraordinary number for you know pasta pennies i

like to call them and he also sizes luxury brands as most of the tennis world like rolex and swiss chocolate makers being appropriate he's from switzerland so they also have a deal with lindt chocolates but you know to go all a part to the other side of the world you're going to talk about korea he is one of the most well known tennis players in japan and of course asian brands love him he signed a deal with unique low ten million dollars tension fifty million dollars of that extension very interesting and i just note we're about out of time but there is all this debate about capper to join with nike and people were saying what a bad move the numbers that we're talking about earlier show nike knew what they were doing they made a good move for nike made a great move they have already raced some of those issues they had in september in their stock they've been about thirty six percent they sold out gina frank you so much we sure appreciate you. and the original volkswagen beetle or bug was known far and wide mostly because of its design it was even the star of

a movie the love bug in one thousand nine hundred sixty eight goodall herbie i was speaking with our friend lauren fix the car coach and she called it the car of peace love and rock and roll but what has become of the beloved beatle artie's rachel blevins as the story. volkswagen has announced that it will be discontinuing production of the beetle a classic car that has been a global icon for decades the original volkswagen beetle was first made in germany and was produced from one thousand nine hundred thirty eight until two thousand and three they designed started out as an idea from nazi germany leader adolph hitler and it was available for sale in the united states starting in one nine hundred forty nine production had a high in the one nine hundred sixty s. going from around two hundred eighty thousand cars produced in one nine hundred fifty five to more than one million cars produced in one nine hundred sixty five demand began to shift to asian imports in the one nine hundred seventy s.

which offered both a better quality and higher fuel economy the original beetle will be remembered for having the largest production run of a single platform with nearly twenty two million vehicles sold volkswagen then introduced the new beetle in one nine hundred ninety seven was featured on more sleek design and was manufactured in mexico but it drew criticism and was followed by the beetle eighty five in two thousand and eleven which had a style that was closer to the original beetle even though volkswagen tried and number of public relations campaigns the newer models were never able to gain the same traction as the original beetle flag and was also the subject of a scandal in two thousand and fifteen that cost the company more than thirty billion dollars and resulted in criminal charges for some of the executive votes wagon was caught rigging up to eleven million vehicles with software to cheat emissions test in some cases the cars were polluting our rates up to forty times

the us standards this scandal caused volkswagen sells in the us to plummet and initially and the number of people considering purchasing the car either new or used also dropped when the new beetle was introduced in two thousand and three it's max prices. is around twenty six thousand dollars today's twenty thousand version of the beetle goes for around twenty thousand ultimately the financial damage from the scandal and the fact that you were and cheaper versions of the beatles never gain the same popularity is the original have led to the end of one of the world's most iconic cars and washington rachel love and artsy. and that's it for this time thanks for watching you can catch boom bust on you tube dot com slash boom bust artie ever great weekend so you next time.

it's become an international norm to say women's rights are human rights but in a world where women make up the majority of university graduates this may not be true how much more women's empowerment needs to happen before gender based policies become redundant. to the standard. i mentioned that i said. and.

so there are those who are. highly in and they have the right and the question but . look i. don't want the money. i don't know i don't want to go about. how much is it really none of your yes or no mr need just. a phone call for the dos went. out of a shuffle stemming we have been done on the way there and you'll get a little warmth and you know what. i will. or will. show you are the focus of this i will do. just amazing that america people will join a group to save nine dollars on sushi with their friends on group one and using the

group a fact by health care but you said you know why you find that group on logic to health care so that you can afford health care at all make you bankrupt like the socialism oh no but that you did they get all that because they've been trained by the professional media talker see industry and propagandists to run the big media outlets for people to have a trigger response to affordable health care equals communist. medical use downs to leak lead.