you were into big data long before it became a household name and use it specifically to analyze contemporary culture which i think is far more visualised and far more egalitarian and that in any other time in human history when anyone with a mobile phone or if a smartphone can contribute how does it change the overall discourse. proposed five insights. when they were had so many people creation culture it was actually before social media took off and what i'm interested in is to expose it was great to reach you because often this to assume with people people who create if i feel artist special artists living in places like more scribbling new york in my thesis is read right millions of creative people often these people are more collegial for maybe in a very small places in siberia even china in believing everywhere so how do we make it visible how they're being creativity repro ducks religion nations to surface

have to make this new cultural world visible now from what i understand for a very long time suman visual culture was or at least the visible part of it was defined primarily by the talent and by the artist as you said rather than the masses and the direction was. essentially turning their original into the mainstream is that still the case so there are multiple processes going on right if you look at but all of artificial intelligence for example in contemporary digital culture search engines recommendations systems you know which is building became very thick for those it's very easy to trace you with this is going to lead to less cultural diversity but also mechanisms which perhaps can make it more they were resample spotify rights were largest music's the services as yet there is a study really showed with every month when number of different music artists were wishes and this isn't into is increasing by

a few percent right says so it's possible but which is knowledge is a way to make a world more diverse illis there were some same time. that's an interesting and somewhat paradoxical statement but if you took the most popular apps i assume that they're still playing by the numbers rather than the quality of the contents of don't you think about focus on the numbers the numbers of likes the number of. let's and promotions don't just think that it's going to be a driving in the overall direction towards something less original of rather than more original you know we'll hold these unlikely cultural if you slip eleven years ago as i said it's exactly the kind of questions we like to talk about and often the difference and sometimes our visions turn to be wrong so ideally i would like to study with would like to measure it of course how do you measure a great year each year because billions of images have billions of video with a very hard question so only too much of

a level i tend to give you but ideally i would like to check that i heard you say that your work involves a lot of steer a tie busting what are some of the. most memorable stereotypes that your work managed to fight it was a most interesting discovery or our maybe new a function which our quantitative data base that is little is resales year it's still tend to think about culturally with this contemporary culture is there a culture in terms of periods which is a separate category us cultural someplace regressive cultural more school impressionism versus a little arts ever started lots of cultural artifacts millions and millions and using scientific methods for all but in fact what turns out is the continue each year the things out of similarity as opposed to difference so while for example what's been said one bloke was customary you are years into p.a.'s base the

racially of the norman europe and periods and are in fact results of continuities between his art so this idea with culture is more about continue it it's about small quantities of differences or all with huge qualitative boxes the way we think you will tell it to the thing from later century which of course it was then you have not always that had been sad when growth are but also billions of images on instagram and some. said that this is something extremely trivial why would anyone concern himself with that people taking pictures of themselves what can you extrapolate from. that about human behavior in general you know the first thing i want to say is to look at but fifty million stick them images but isn't there a look at two hundred seventy million images shared on twitter for for years we also look at the deed in the arts which is the largest online for the archive and network for the professional art of how those words will have people was to groom

whether it's on the self is it so live pictures of stars and celebrities the reality each of us social networks offers is everything you'll find everything you fire the news you get the p.r. plus more so what's the soy is incredible there's your are incredible universal human creativity right if the styles but i do experiments was up we came across some fifty year old high school students iberia was at the guys for the last three weeks i was experimenting with it in one piece a white line who bore them a fourth us how do you like it so this idea of it it's all to the real it exactly was which was question once you started which is the data but in practical terms i know that they also have a degree in experimental psychology do you think that's kind of knowledge adds anything to the reservoir of our knowledge about human beings i think it does and i came to mean for me personally right the best thing about this availability of

the data the study of society humans and culture is vet who today we can observe what right use of human behavior it was hundred fifty occultists in billions of people so to me it. riz a potential right to create a new kind of science society in humans which will not generalizable same level which will recognize what i mean be fossils of human which ration sort of houses of quite a few groups not only five and ten but the way we can do it in practice you know it's a big question because a whole society a whole new research is a still very much design business essential way relates to you know as you were five mi to aisha's you resort to types of societal swore so this idea that because studies humans were a biologist that ability of the world we're really talking those hundred million different pieces to some extent when i was thinking about it about it it struck me that researchers could never fully access that thick layer of human culture that

you're at now studying it's almost similar to human hearing which is limited at certain frequencies and human academic a past and analyzing capacity was also as you said limited to a fairly small sample size is now e.u. big you take a much bigger i think one of us that is involved over a billion they'd a points right well with two hundred seventy million images well that's still a totally different she actually was ever actually that we got to go on society after a second because the demand from twitter and twitter said ok guys what do you want i said i want every image which you showed to twitter location until the time was a bit about you how many with of because we have no time to code but here it into a lot it was about two hundred seventy million over a few years so that's quite a lot but that's in any case a fundamentally different vantage point does it offer anything special in terms of . being a research not that as a recession rather is it in any way doesn't give you an venues for something

something new i think of the us so first of all right before is yourself you know if you making any kind of study of society or culture typically it's local it's like used sits them in separate you which is the world's. your eyes and what you see is what you show in ice snow it doesn't cost any more to make a study of local rights oprah's up like and collect instagram images been shared around you know this location or read some pews work you know just a bit of effort i can collect you know if you're still possible occasions and i think for me it's very important because of being sick i'm a comparative i was in what democracy a point of view because you realize with no particular places unique in the thing with smoke of comparative more global point of view is one which is appropriate or soto historical periods i think what's interesting about it is that it's both global and local at the same time and what i wanted to ask asking is how. much cultural variation plays into big data things you know all can be true about the

americans and the chinese how much do they relate to the russians and i think the present and i didn't answer your question about self-esteem this may be a good example writes in the selfish you project which we created in two thousand and twelve was published that was a fortune we collective can few thousand self is from your five five to just around the world inventor use a computer software to measure. the size of a head the right people are looking you know i was smiling about emotions etc i'm actually followed with a bit of addition left for example in the proportion of self has been shared between to miller male. if any place all the places male she males are showing more self-esteem men are somehow shy but the biggest number was in russia it was actual most five times what you feel selfish from manila versus a billion in new york was only one point twice even in the level of self is found lots and lots of elation why it is you know the study doesn't us through study kind of finds in fact which now we have to explain so it gives us new puzzles do you

have any interest since about that because you do have a front runner in those societies yes i don't spend enough time with russia right so you know about density in the russian managed to beat the mystery to me. but i think one thing is going though with russia it's going to be through culture and it's a very fashion obsessed culture and to me russia reminds me a lot of asia rock self it taking this to gram it's completely part of everyday life in a way in the most wrong way with was up in the west. one other finding to come out from that instagram study that is. do you differ is that people taking selfies in moscow the least and somebody who spent most of your lifetime now in the united states i'm sure you are familiar with a pan am smile and how infectious it is how it's proud around the world why do you think the russians are so slow and picking up that kind of smile as opposed to let's say the technology is the fashion trends and everything else. so you know i was also a bit puzzled by this why didn't because for

a while i thought maybe it's the fault of a software because software uses machine or new uses neural net they thought maybe it was only that in three of our guys just right before you smile or just start with every interaction with more every fiber irish imagery or airports i don't see a single smiling person right no actual lots of russian friends people i think of it in the music was probably where there is a certain kind of greyness right in the every day for the official culture which i think still persists maybe because it's called maybe because it's a baby country even if it's so interesting question but definitely you know because i think the difference with wild is object if you know it's we're saying you don't think it's about how the software codes that it's actually about the russian people and being more crunk if you use your slogan so it's look at we're more grumpy right you know but every a movable warmest you know people and we can be optimistically digital but it's time to i want to mention that first i think it's also just more that when people carry themselves like you know if you noticed right so you know i mean if it was

small talk should people actually not used words you peanuts goes to range so what a different scene a serious. you know differences behavior and they find it to be really good because we like now in the third decade a little bit is a chanst you would think with every where people behave the same because we use it was him software using the same services in the real dream in the willing to believe but if you have it year i think the local culture still bistro we people behave it's a buse group here with vs moscow versus you know bunghole used to be different well that so many of us are have to have very short break now but we'll be back in just a few moments stay tuned. i don't think the democrats very much moved in. with the republicans for president

so i think people are going to have to acknowledge that the united states over the next couple years is going to be. even more so by our internal. affairs and. nobody could see coming that confession would be in the place the fall of. any interrogation you'll see is. probably. the process of interrogation is designed to put people in that frame of mind make the uncomfortable make them want to get out and don't take no for an answer don't accept their. sound stay there i would be home by that the next day there's a culture of accountability and police officers. misconduct that has nothing to do with.

come back to worlds apart. the minute it's just before the break we started talking about cultural and national differences in relation to big data and it's no longer a and a preoccupation of when we social or a computer scientists many governments big data and there is a social intelligence as a new frontier in their geopolitical rivalry you may have heard that the president of this country mr putin said that whoever it's official intelligence will rule the world do you agree with that so you know as a student of explosions you could have just. become a public obsession. if i can see right of certain it will trickle developments it

comes in waves resample today people are really into. your charity and they are exactly was he if he was happening in the ages i created for the poor saps as well supercomputers who was busy in national italy between us and japan and before that there was a similar obsession with television and war and also read wary of course nuclear arms right. and the fears are right because we ife as been so hyped so much now every company has to say would be using i.e. they got us if we do not sort by them a same by what is different is something real but what i think about it i think about more that as a continuous development as opposed to radical shift because basically. its second extension of statistics. is about measurements effect would become measure if you nominate in so many different our fields for example we can measure when people called the museum were able to craft in that respect just because the logic of measurement of to musician which is spreading itself into so many different areas in the same direction with ai is that one simple thing which is going to me

countries are social not no i don't think so. you also hear people talk about. what computers can do that so many brain isn't capable of is it also true why source is there is there something that only human brain can do that computer is will never be capable of. i can if you look at work on the specialist into besides in the eye i'm not by the way i'm professor of computer science a major artist i was writing a digital art all my life but if you look at experts people say with this huge progress in the eye which media talks about reality is a progress only if you limit it is so in my talk which i'll do is immune hermitage i'm going to make a joke i will take two photographs of me which were taken with a few months ago were like five seconds of each hour i'm going to submit them to one of our computer vision services the top one from microsoft amazon and you'll see how the software is going to predict with my age in there with my

a few switches very different that i did you know a few days ago was office so that's what you since no one saw the fifty five one so then his particular one so the asian serial it's year the systems are still missing so many mistakes so we definitely be very far from the level of kind of human thinking human precision so don't worry robots are no good just over old probably take over your job now and here you said yourself there is some potential there and i wonder how far will it go digital technologies and social media allow many individuals to if not redesign their lives at least to re-imagine them does it also work on national levels do you think countries may think about that perennial problems and. hopefully overcome that when the help of certain technology is a huge threat it's probably easier to do it for a smaller compass and if you have a good example would be the place aslaksen go pro but particularly the store near

which is recognized as a world leader integration of digital technology what you will for example if you screen i will countries if you was with them a few lint which i would they said they're going to publish everybody talks a georgia line but then you go to places store near and what you see is the computer science fiction we also people trust who are data to a government i think it's a bit hard to write to be the qantas. with talk to be the but before into your. was a huge difference for example in russia america and how digital technologies is used her use by government how we use babies this is how we use baby the people so differently if there is a will reserve we. let's take russia for example because you have this country oh a long time ago you might hear now more often and it's interesting and paradoxical to some extent case because we have a still a fair way back or it's additional economy of a threat tape corruption all the other ails but when it comes to online economy

it's actually pretty vibrant and i would have been say innovative in a certain services in russia much better than in many european countries. certain government services for example online a much better than offline. am i being too hopeful here or is it something that this was starting about three hundred years ago i'm no coming to russia every in the months because despite bureaucracy you're right that corruption resummon about russia and especially younger people which inspires me if you reason a serious refute what i mean occurrence. we history has been a continuous in the media well as big war was hundred years ago first were you i told you before interviewer confined by us to colleagues really believe with reading newspapers new york times. because in the way we have no reason not to believe that this was a crushing also chugger been for incredible intellectual coloe bickel political psychological break if you for fifty years ago that when it created something were

omitted fusions people invest it in the southerly dissolved right and i think it allows certain people within the peasantry so reason to come to russia a reason so inspired to europe every time and you will let your special place as a cousin. from a center result as want to question those which are my best questions i could ask you my life respond to supply will you lectures the very prestigious western places like the rest of them or a lab in the recent year i can going to predict every question you ask because everybody went through the same program sort of where you read the same textbooks so the way you know people who are smart but the awfully bit limited the religion nation risks your you know people were not told this is how you should speak so sometimes must be a better question is supposed best best questions so essentially like the way i was going to destruction in the past redux a few loud creative i think often when dependent culture let me also ask you

a question about china because it's a very big player in the field of went to as a special intelligence and if you remember back in soviet times the propensity of a state or centralization was thought of as a major impediment to progress it made decisions much slower it was a major burden on the way to official sea but i think china may be turning it on its had now because there are many studies now suggesting that this gun satoris centralization allows chinese companies to progress much faster when it comes to big data an artificial intelligence because they keep that all that data in. big centralized legs that concern for privacy is much much smaller. do you think there is any cultural advantages to you in development or disadvantages to development of official intelligence so just as are you often go to russia and feel that inspired a heresy shouldn't shine their way that i've been shown they showed the second

century. and unfortunately i think it's not so easy to have an easy explanation switch with country sized joke if you brick a lovely performance let's see you look at a few countries whichever is which will come centralize right the french russian i mean you can china religiously results the rights of france is going to be backward technologically sometimes the us he was most presidential please europe not the world i mean russia's or his very advanced services you know. until we're friends i'm going to russia will have fessed into that my form because new york it's very slow and we have china. i think with the c. israel that we're all central government in china right china to create huge infrastructure projects which no other country can do so i think that. differently not only small businesses but the government to put your wants can use technologies to reinvent themselves well at least to progress economically very quickly i also

heard you say it's no longer about creating artificial intelligence as much as controlling and limited eliminating its application and traditional and that's the main of the government and government governments do regulation the dissing it when it comes to modern technology governments have both the technological and the intellectual capacity to do that. you know i miss out with conservative but seeing would happen like in the last presidential elections not only in years but also present there were in the way companies like ambition to be jukka and in fact played a bigger role by following millions of users and showing them only particle advertising which was very profiles way you know it probably gets contributed to a outcome of elections it's really big shift so a shift in credit you know we'll see something very conservative in governments for half have to think about ways to recreate this and i think europe is

a leader. and also i will say something more article i saw today when people talk about its official intelligence what they really mean is neural networks write your daemon that's worked or do some people across your writings and most often we don't know how to what your rights of grief is that walks us into the use of the boxes because we're more frequent so i actually feel great paradox if they perhaps our our government should kind of where they're called outlaw this because maybe it's better to have software which is less efficient but which is more transparent so fair but our society has adopted this network which creates this big box us where we don't know what we do you know it's a it's maybe not such a cool stream do you mention cameras now and again let me ask you perhaps then the final question is there are people who. a very negative about congress analytically usually at the election of the one trump usually presumed that that was some malicious influence and people made an irrational choice as much as we may dislike

mr trump on a personal level do you think his election election was really. such an irrational choice given what's been happening in the united states over the last couple of decades or so few but it was for us first of all if you look at the medical actions for many years relatively every time it's like fifty fifty the second thing is i think in my own guesses about us is companies play the role but with a much you trump is a master trauma because his own t.v. show they feel. exactly message rich americans live in the suburbs which are seeing with american the nation's coming their way and we're seeing immigrants coming and said work your harlot it's your job he was this message sir so i would say probably he would win in the belief he was. the first to harness the power of social media i mean having learned about myself and then you know it was a moment of us an eight so fascinate of ability i knew it was so many of us and two of him around a father of two republican said well it actually is the same to clergy you know and

i think about what i want to say but commercially to go it was all reported in media if it was not so correct because ultimately what we do is with millions or thousand souls but there's an agency is deliberately be just the genius was to build a system which was able to scale. to let millions of people who will acknowledge the rights of a genius was an infrastructure genius which if you search for used is used every day to show ads so the way it was nothing radical about it if a short series created that's exactly was it being is because of consumer logic which drives internet i have to ask you about what a thing about the claims of russian into surrender thing russia has enough capacity to influence the american political decision making on such a scale. you know one thing about all the chicks right and computer world if you when there were there with them when they would know exactly what's up and in with a thought in the world wolf you know mr hewitt sort of mr started was this you know one bad guy you could go with help of right to the. it's possible rightful comes to

students mr chopper and it's very hard to say like for example it with him or what's aspirants his book started the project revisit glee made the archive for the millions and millions or politically also shortall it's a look at this arc with the result of five four million ads it was some ad buy some more progressive groups maybe you know for abortion against abortion in each other's shoulders for two days so it's very hard to know what's going on in the b. what's also affects them is going to live for mutation rippin with the exposed to millions of messages each message may be shown for a few seconds. it would be nice to know but maybe we'll know when they'll well perhaps we can discuss that in the arians in a couple of years but for now we have to live there thank you very much for sharing your insights into so much to encourage our weirs to keep this conversation going on our social media brings us out of to syria same place same time here on worlds

apart. with the supposed to sleep well. i feel for sunday and this is their. role is going to say boy a business with the mustard so it looks. this is an english folk. not a fellow plus no yeah. ok

see that look i know is that your bios a look at them out on the funniest diplo is most of it's a small show such as the flu it's almost a. new one you must. move.

up. one person is killed two hundred injured in chaotic protests across france over. the pentagon fails its first ever looking into spending on arms and military personnel. and demonstrations broke out across ireland as a man is cleared of after the court is told that. with us on those stories you can go to our t.v. dot com coming up in about an hour's time.