it was always about putting reagan in there in front of a rising sun and he made it hollywood in hollywood eyes this whole political process remember the greatest political ad about the threat of nuclear war was under i think goldwater goldwater and then then johnson ran that ad right john said that with the kid been the daisy the kid in the days of political advertising right and then a quick george bush willing or going through the revolving door that's right as was black crime is going to ask ok that's pretty straightforward but with temping the fraud or these other means like where is this going like people are getting triggered because what's happening is that they're taking cartoon characters and they're associating them with the wrong think this thing pepe the frog it's so easy to draw it's so easy to replicate it so easy to take your context and and put your copy on top of it that it winds up becoming this incredibly powerful thing is donald trump a troll i think the saturday night live sorts really underestimate they think he's

a bimbo and that he's stupid does he know what he's doing is he a troll is he intentionally whipping them up to look like these crazy outraced people scott adams calls donald trump a master persuader and i think that's a great term you know donald trump when he was a kid his church was norman vincent peale church who wrote the power of positive thinking and norman vincent peale was accused of being a hypnotist and if you know anything about hypnotism which i've learned from scott adams is that it's all about focus it's all about where you get people to pay attention you can control that stuff and what donald trump understands which nobody in the media and scott's written a book about me talks about in a periscope spied days a week is that when donald trump tweets something outrageous about something i don't care what it's about what he does is he gets everybody's attention focused on that thing and while the media is going crazy describing about what words he used ok or what improper pronoun he used in order to describe. something where donald

trump has done which is genius izzy thought and everybody to look at this problem ok and he eased going to take the slings and arrows of outrageous fortune in order to get everybody to pay attention to the things that he wants them to pay attention to was you know it doesn't was a great analogy was the work of a magician and they called mr action correct so david copperfield can make this dodger literally disappear through mr action and similarly in the mind reading accident hypnotism acts it's a matter of just adjusting that focus so we are saying is that trump is a master at this scott adams identifies that calls it the art of persuasion there's also a little touch of what's known as neurolinguistic programming and there are n.l.p. which is how to fake empathy essentially and you put that all together was a guy who makes is bones in the television business reality t.v. business plus the casino industry which is all about making people feel great about

losing money and you've got a very powerful political power. it's pretty amazing driving los angeles all the way up to the central valley and. so far we've seen the whole hollywood industry and we did agricultural site and we. were heading out. tech sectors and you see visibly while you're driving why

california is the fifth largest economy in the world has its own look these are well rings and donkeys so if you think of our photo shoot with peter did a photo shoot with peter to it was really good because peter to has found himself on the front line of i mean more. a cultural background of high fashion photography and understands image so the transition to me and creating means understanding means a cozy brings a lot to it i mean that has become very powerful in a way that i don't necessarily understand and i'm trying to understand and that's that non player controled character that n.p.c. that great week carrots are and what the elites are responding to is neil liberalism has been great for that member they always say it's beyond our control

the contract says there's that algorithm says that as if it was created by some mysterious force that somehow handed all this wealth and power to the top point one percent desire stand this me. represents kind of the model hosts of the non-thinking media types of individuals who. get their entire. lives like troll basis and their arguments are just downloaded from central command and they have no cause of their own but they just repeat whatever they're told so in montclair a character in a game there's this program to help the game move forward but they themselves are not playing the game. so like rachel maddow for example she just downloads the whatever it is told by her superiors to say as she says that she is not a player she has no control for all. no well around in the game to do anything i

think that she really believes that she is expressing her. own and individual all kind of. view of the bank says not just she's just not repeating the talking points given that her by comcast you know the ultimate corporate overlord in this case and then so that she reacts she reacts quite harshly to it like how dare you suggest that i'm not. a player in this game that i'm just repeating talking points and she acts out she gets aggressive about it you know and then in the meeting takes a life of its own because it's completely unearthed it's just completely non distinguishable and yet these people are reacting to it violently like hillary reacting to pepe the frog it's you know she gave it meaning if hillary has said nothing it would have never been talked about because there's nothing there donald trump is like have been the froggies n.p.c. character that is jumped out of the television and taking control of the story line

and then now they can't stop and that's right people react in a triggered manner to certain words and phrases and they don't really think about specially hyperconnected hyper social media because the idea is you don't you know i just want to scream fire in a movie theater if it falsely and yet all that all it all media political talk about is just screaming fire in a crowded movie theater and everyone just reacting and panic away so the meanness and the labels are more real. than the actual identity of the person because they hit the unconscious subconscious thought here bypassing reason is just going to fight or flight that's what scott adams says is the. trump is a master of persuasion and persuasion is communicating on a subconscious unconscious level. and that's what he's been good at and that's the basis of this success as peter two told us that scott eight adams explains it is.

it's hypnotism it's all about focus and it's about focusing on that thing that that mean that frog that so called racist frog and hillary fell for it she she pointed to the reasons frogger me that an ad about it and that was the moment that the entire twenty sixteen election for me jumps the shark is planned hillary responded to this race is frogger what the race is frog which is the cartoon the bet is at and basically it's an n.p.c. right it's not player controlled the frog does and the frog is an inanimate object on the page. not exactly a sure path a is that n.p.c. that i think happy has free will really is old cartoon world he's a star i believe it's here is. i believe although i'm. not familiar with that base were previous to being me to name a five i understand he had a life yes

a cartoon world before becoming a celebrated me but i was unfamiliar with those were. pleased to find out some of us in. the town while encouraging the serious wine country. those close. to you always want to. make you one of these yes triumph friends. you notice the seeds. very large seeds very thick skins for your flavor while your times and acids come from both of those things. moving if you want to sugars to be high enough none of these throws that much over it now i have a question and it relates to truck because on one hand he is a trade war and on the other he's trying to build a wall along the southern border where we have a lot of migrant workers. taking the grapes hopefully and on the other side we have

the trade wars and the chinese are big investors and vineyards we know from france living in france is this impacting you not yet. i know that the agricultural landscape of california say the valley areas are big and row crop and i kind of thing made a lot of labor. vineyards and not quite the same and especially wineries them selves the production facilities those are all a full time all year long job so it was you don't have workers now. i haven't heard of any vineyards having labor issues in this area it doesn't mean it hasn't happened south or north so you have to finance trace and as far as the tariffs go i think if he continues no politician by any means. we'll probably see some templates going up like glass or. cardboard products or something

you know anything that's somewhat globalized basically so many different nations contribute to your product right here in california and you know i would say at least five to six am and you know one problem one problem but you mentioned your romantic and this is a very hands on family business and but the basic resources the glass is getting expensive the cork is getting scarce i mean define yourself as just a sunset of a certain style lifestyle here in northern california we haven't seen it here. i'll speak low cost be to so where i live and work. i have not seen any of that come true in fact tourism is on the rise in the central coast they're building homes left and right but yeah the expansion growth of tourism in this county alone . i see no slowing at all well it's well past mine o'clock because the sun is going down is we don't have a glass that's going on there. nobody

could see coming that false confessions would be that profile in this book to wish the faults of which. had any interest ation out there what bill c. is for a promise threat promise threat lie a lie a lie the process of the turkish was designed to put people in just that frame of mind make the most comfortable makes them want to get out and don't take no for an answer don't accept their denial she said therefore we are all poor or very sad understatement there i will be home by that the next day there's a culture of all accountability and police officers know that they can engage in misconduct that has nothing to do with all their crime.

and the police stations are always telling us oh we can't have everything at the same time we can have peace and democracy blah blah blah in a close close knit situation during a war situation that's not true is that instead of telling people what you can't have everything and then failing to deliver on that everything should be fabric here and say ok you can have cheese like some kind of peace you can have some kind of democracy you can have some kind of justice in the short term but unfortunately we cannot feel everything at the same time and so someone has to make a choice. when they came back from. her was. a myth and said to me anything that's all true trying to get us out of. that.

using the chemical there would be so. i want to be drinking and drinking just killing myself but drinking alcohol links don't drink to get drunk alcoholics drink to feel normal. that's why it's this way drug addicts do what they do not shop while still for the near. star cool under which these guys are going through to it it just means to a. need to be hoped and not get pushed on by the v.a.'s are as drugs go and stuff they need to be helped. and they've used to really shouldn't be looked at like numbers they should be looked at like people if they go to a veteran center for health issues be considered as someone who really needs attention and. a partner to me a shot of five. a pop to get it done as

a kid. got a great book you know. the flavor profile of this would be a big cheer line what's nice about since they were here with their great standalone wine they'll go with pasta though go with hamburgers or they go to ny state they go with max white jack get a taste of the jam enos up this is the stress juicy this is described as jam this is one where when you where you are jumped to choose thanks chris just because you . love to meet my jury is easier. to say because i need coffee is the problem well yeah that's also the show but it is there like caffeine anonymous like because i'm addicted to caffeine i'm not ashamed to admit it. i got to have it every day otherwise this should be you know they have everything else for those. people. for caffeine.

how constantine oh we're going to be two minutes early. going backwards in time i knew this would happen and there's feelings almost forty seconds ago i'm having them again. this week as we haven't had any kathy you know it's five in the morning somewhere. this is their western. town was on the edges in the fall in the mansion. and it builds and become the throttle. setting and it's great seeing you again in our in this journey amber is behind us and we're going east into the swamp land that is the origin of america and st augustine florida i would conditions like new york geography that this won't sell america and the middle of america and everything else that's actually is

a hardworking part of america which holds the future with and conversely there is some false future that is happening right here on the west coast and others the so-called future of this economic miracle of the disruptive technologies the silicon valley and the rest of that i would venture to say that that is actually is a pasta and it's a pasta which is already not about to become a cost you're not buying into that disrupt that are going to change the world forever and will seem to have us a negative view on this constant thing not only i do not buy into that but i treat them as a symptom of what's wrong with our economic development model in general so if you go back and look at how california became the largest the core to me those fundamentals the supply of the resources natural resources such as beauty is such as land such as ability to attract people into the state such as demand from people comment in from the world war two and own words that supply side of the economy is no longer there instead what we're having is a junior at the crowds excited increasing no one in the democratic this is just a crowd to get a. in other words it's become an older is becoming more of what he thought i am and

safe haven here take months or a peninsula fantastic not truly beautiful environment you would expect this to be a home for a lot of interpret nor should that in the economy and so forth none of that this happening because the young people are leaving this area because they cannot afford leaving and so forth that the resource base which allowed california to develop in one thousand fifty's sixty's seventy's and they were natives is gone well so now have another side of the equation in addition to the concentration of power in the hands of the likes of the silicon valley the money up of the zation well so have only group of these ation in other words and monopsony ization ok in other words the hiring of talent the human capital that those companies are doing is being done on contingent contracts which provide no security no on the job training no continuing to get kind of thing they give the rumor is exactly how much of the economy can sustain million dollar plus homes into the future i don't think a lot they say you need me that is actually is topping the economy is extremely

little penny and anything like that is going to be more concentrated and of course it will roll over and when that all is over what really then matters is utilize the resources can you throw into this role over to sustain of them supported demographics and not we're not demographically anywhere in terms of actually getting younger we also now cutting off the inflow of dollars from outside of the united states aggressively and actively both through policy and through the cultural changes and out at us as well look at the border wall is not just the impact in the day walkers and seasonal workers in the agricultural communities it's impact in the engineers in latin america its impact in the engineers in india not constance and in an economist but it seems that we live in an age now where the financial literacy is at an extreme so what you talk about is could also be a good as common sense in a lot of ways and our sense informs a lot of economics on but that common sense seems to be don't go away and missing but in extremis. because of

a certain propensity in the media to push some false narrative about the economy of course you are russian you've come from russia and you come from a country that lim down or a false narrative for many years is there any comparisons that can be made there is in parallels to the level of disconnection between the narrative and the reality that you see in day to day and particularly in the media in the united states is probably most closely resembling to me of my old home country of the soviet union i was yesterday jokingly how seriously if you want to see the degree of that are in control within the any country that the state is either exhorting or trying to exert you look at the interest in data flows in information and we know this is not the how conspiracy theory and any way shape or form that here in this country today the data flows effectively either controlled all morning but

certainly aggregated what about the oligarchies we see with the ordinary person is doing is they're voting for somebody like trump was smashed the system what happens to them and how should they respond to these trump voters mostly they're saying like don't ever talk to them deep platform them silence them cut them off all social media like shame them show up wherever they're eating at a restaurant and kick them out that that woman approach of trying to silence the voices of discontent is their approach and that say mensheviks have adopted in the in the russia back in the around one thousand sixteen nineteen seventeen we know where that led ok the more you suppress the dissent the more you suppress the popular anger the more you are likely to pound it up and push it into more extreme directions this is again not you know this has been happening for example in the us media and pull it is a sion of the us media during the one thousand nine hundred before the onset of the internet competitive forces created the great the politicization. and first in

print and then of course the introduction of the t.v. cable news and the rest of it started to even father polarizing and so they do you that you can somehow control the distribution of information and by doing so a fact that the desired outcome whether it's by all the dark you know by social engineers doesn't really matter doesn't work so between is a great proof of that so as a result of that what you need to adopt is you need to adopt the policies and and develop the institutions and the reforms which start integrating the opposing views into the process so if you want to build the robust us political system you need to recognise that those whom we are currently exclude and as the undesirables were deplorable as a whichever way you want to call them i actually organic new voters in the united states they need to be brought back in they need to be i never any understand why that person gets a vote so why don't you talk to them and find out why they're going to vote that way maybe talk sense and some of them your soul that person contains a piece of information which is more than relevant actually people really important

to every policy maker and decision maker because it signals to you where the problems are i think it's because they political parties are gonna customs and the idea that they can control of using media mass media and they don't need to talk to people and get votes locally on the ground trump election shows that that was a false narrative and now like the opposition the democrats are scrambling because i remember actually talk to anybody and you know that's interesting then because now they're finding that they can't actually talk to anybody because they have a dog and they're very awkward absolutely so you have a job and you work and if i was like who are you you live anyway as me all of the sixteen presidential campaign where hillary rodham clinton had fantastic set of well developed bolsa proposals address and pretty much every major issue they won't publish on her website but she could never communicate them herself because she's never communicated anything from the technocrats we develop all this is down to ordinary people level in her life and as a result of that that was very clearly. and shown to us on the twenty sixth in the

election that trump simplistic oversimplified distilled to their quintessence proposals that he's now implementing as he promised to implement how to actually struck the great a chord with people maybe not because they believe that that was the right way but that was the only way given to them where does the system go from here is there in a way our we backed into a corner how do we get out i think we are backed into the corner simply because of the combination of the demographic factors at acknowledges that i mentioned before this so-called cycle is the nation's thesis and those the last decade of absolutely excessive money print and and deficit financing which all went to fund the asset bubbles that we're witnessing today in a way i believe that we are currently on the cost of a bigger crisis than we experienced in two thousand and seven two thousand and eight how you go from that disruption level it's too late at that stage to start town hall meetings it's too late to try to talk to folks because the folks are running for their pitchforks so in that sense it's a very big question how does the does this disruption help with we don't have

a catalyst in terms of the political leadership which can take this momentum and drive it into ideological direction like in one thousand seven hundred was in russia yes what we do have is we have a strong man in the white house and we have now the proof of concept of how the strong man can be a woman can be put into the white house once all over again that is the territory where we're starting to kind of be hops unfortunately speaking the likes of easily during the period of the nineteenth twenty's and early thirty's where there was political vacuum where the political ideology is more completely divorced from the rest of the people and the momentum was opened in the space was opened for a demagogue to come in and take over this comparison with them or less county and triumph because berlusconi very famously as huge in the media and i will phone in the media with the buffoonery of the italian media in following that and leading the country and then go from berlusconi at the. and the movement which is the

largest movement and is also started from effectively people who have been before in the media in fact the. political from a comic directly ok so that's a bit interesting the knowledge because these dynamics happen very fast the speed of change speed volume of disruption and depth of disruption of a crisis and at the same time the lock of the existant. squawk powers to capture the electorate it's in the way a kind of slightly more their version of lennon's revolution or station i wouldn't even through that here in the united states it is a scary thought because if you think about that back in one thousand seventeen russia. did not have nuclear weapons it did not have some one hundred ten billion dollar expenditure on uli on the biggest military a little old in a constant knowledgeable so articulate and kidnapping money thank you went to us and then in the truck. well i always loved the west simply because the west the

water. great idea eminently sensible fellow the guns oh my pleasure mark. put themselves. so when you want to express.

want. to go on to be pros it's like before you know more people are. interested always in the ones out. there should. be allowed let's say i'm a. piece. of the fight. thank you for. destroying. slavery.

because. you know. if it up i must. get it. but those. in the.

oh no. i think the only. thing. i. i. stories the shapes of the week tens of thousands of demonstrators have taken to the streets of france in the new.