the greatest political ad about the threat of nuclear war was under i think goldwater goldwater and then then johnson ran that ad right john said that with the kid been the daisy the kid in the days of political advertising right and then a quick george bush willing or going through the revolving door that's right as was black crime is going to ask ok that's pretty straightforward but with pumping the fraud or these other means like where is this going like people are getting triggered because what's happening is that they're taking cartoon characters and they're associating them with the wrong think this thing pepe the frog it's so easy to draw it's so easy to replicate it so easy to take your context and and put your copy on top of it that it winds up becoming this incredibly powerful thing is donald trump a troll i think the saturday night live sorts really underestimate dumbfound they think he's a bimbo and that he's stupid does he know what he's doing is he a troll is he intentionally whipping them up to look like these crazy outraced

people scott adams calls donald trump a master persuader and i think that's a great term you know donald trump when he was a kid his church was norman vincent peale church who wrote the power of positive thinking and norman vincent peale was accused of being a hypnotist and if you know anything about hypnotism which i've learned from scott adams is that it's all about focus it's all about where you get people to pay attention you can control that stuff and what donald trump understands which nobody in the media and scott's written a book about me talks about it on periscopes five days a week is that when donald trump tweets something outrageous about something i don't care what it's about what he does is he gets everybody's attention focused on that thing and while the media is going crazy describing about what words he used ok or what improper pronoun he used in order to describe something what donald trump has done which is genius is if god and everybody to look at this problem ok and he does he he's going to take the slings and. they're arrows of outrageous

fortune in order to get everybody to pay attention to the things that he wants them to pay attention to was you know if it does it was a great analogy was the work of a magician and they called mr action correct so david copperfield can make this dodger literally disappear through mr action and similarly in the mind reading accident hypnotism acts it's a matter of just adjusting that focus so we are saying is that trump is a master at this scott adams identifies that calls it the art of persuasion there's also a little touch of what's known as neurolinguistic programming and there are n.l.p. which is how to fake empathy essentially and you put that all together was a guy who makes bones in the television business reality t.v. business plus the casino industry which is all about making people feel great about losing money and you've got a very powerful political power. it's

pretty amazing driving los angeles all the way up to central valley and it is so far we've seen the whole hollywood industry and we've got agricultural site there we go. now we're heading out to the tech sector and you see visibly while you're driving why california is the fifth largest economy in the wall. as

a sport like these are well brings the donkeys so it is you think of our photo shoot with peter did a photo shoot with peter to it was really good because peter has found himself on the front line of i mean more. a cultural background of high fashion photography and understands image so the transition to me and creating means understanding means a cozy brings a lot to it i mean that has become very powerful in a way that i don't necessarily understand and i'm trying to understand and that's that not player controlled character that m.p.c. that great week carrots are and what the athletes are responding to is neil liberalism has been great for that member they always say it's beyond our control the contract says there's that algorithm says that as if it was created by some mysterious force that somehow handed all this wealth and power to the top point one

percent desire stand this me is represents kind of the model hosts of the non-thinking media types of individuals who. get their entire. lives like troll basis and their arguments are just downloaded from central command and they have no thoughts of their own but they just repeat whatever they're told so in montclair a character in a game there's this program to help the game move forward but they themselves are not playing the game. so like rachel maddow for example she just downloads the whatever it is told by her superiors to say as she says that she is not a player she has no control over all the will or own in the game to do anything i think that she really believes that she is expressing her. own. and individual all

kind of. view of the bank says not just just not repeating the talking points to me that her by comcast you know the ultimate corporate overlord in this case and then so that she reacts she reacts quite harshly to it like how dare you suggest that i'm not. a player in this game that i'm just repeating talking points and she acts out she gets aggressive about it you know and then in the meeting takes a life of its own because it's completely unearthed it's just completely non distinguishable and yet these people are reacting to it violently like hillary reacting to pepe the frog it's you know she gave it meaning if somebody had said nothing it would have never been talked about because there's nothing there donald trump is like have been the frog meets n.p.c. character that is jumped out of the television and taking control of the story line and then now they can't stop and that's right people react in a triggered manner to certain words and phrases and they don't really think

specially hyper connected hyper social media is the idea is you don't you know i just want to scream fire in a movie theater if falsely and yet all that all it all media political talk about is just screaming fire in a crowded movie theater and everyone just reacting to kind of the way so the meanness and the labels are more real. than the actual identity of the person because they hit the unconscious subconscious thought here bypassing reason is just going to fight or flight that's what's got adam says is the. trump is a master of persuasion and persuasion is communicating on a subconscious unconscious level. and that's what he's been good at and that's the basis of this success as peter two told us that scott ate adams explains it is his hypnotism it's all about focus and it's about focusing on that thing that led me that frog in there so. all the racists frolic and hillary fell for it she she

pointed to the reasons frogger made an ad about it and that was the moment that the entire twenty sixteen election for me jumps the shark is planned hillary responded to this race this frog or what the race is frog which is the cartoon that is and basically it's an n.p.c. right it's non player control the frog does and the frog is an inanimate object on the page. not exactly a sure path a is an n.p.c. that i think have a has free will really is old cartoon world is a star i believe it's here is. i believe although i'm. not familiar with that base were previous to being me to name a five. i understand you have a life yes a cartoon world before becoming a celebrated me but i was unfamiliar with the form of.

leading five but some are just a couple but i'll tell one encourage the serious lines. most closely are you always going to. make you one of these yes try a friend. you notice the seeds. very large seeds very thick skins or your flavor a lot of your times and acids come from both of those things. moving as you want to sugars to be high enough none of the throws that match up and now i have a question and it relates to truck because on one hand he is a trade war and on the other he's trying to build a wall along the southern border where we have a lot of migrant workers both for taking the grapes hopefully and on the other side we have the trade wars and the chinese are big investors and vineyards we. now from

france living in france is this impacting you not yet. i know that the agricultural landscape of california say the valley areas are big and row crop and that kind of thing need a lot of labor. vineyards and not quite the same and especially wineries them selves the production facilities those are all a full time all year long job so it was you don't have workers now. i haven't heard of any vineyards having labor issues in this area it doesn't mean it doesn't happen south or north so you end up announced ration as far as the tariffs go i think if he continues and no politician by any means. we'll probably see some templates going up like glass or. cardboard products or something you know anything that's somewhat globalized basically so many different nations contribute to your product right here in california and you know i would say at least five to

six am and you know one problem one problem but you mentioned your romantic and this is a very hands on family business and but the basic resources the glass is getting expensive the cork is getting scarce i mean define yourself as just a sunset of a certain style lifestyle here in northern california we haven't seen it here. i'll speak low cost speak to to where i live and work i have not seen any of that come to in fact tourism is on the rise in the central coast they're building homes left and right but yeah the expansion growth of tourism in this county alone. i see no slowing at all well it's well past mine o'clock because the sun is going down is we don't have a glass let's go and do it. when

i came back from iraq oh mary was on her was cocaine methamphetamine so anything that's altering trying to get us out of. that bad mindset using the chemical that would be self medicating. i want to be drinking and drinking enough just killing myself by drinking alcohol links don't drink to get drunk alcoholics drink to feel normal. that's why alcoholics that's why drug addicts do what they do a shot of us over the next right here star cool under which these guys are burning through to it it just means to. need to be helped and not good pushed on by the v.a.'s are as drugs go and stuff they need to be helped. and they've really

shouldn't be looked at like numbers they should be looked at like people if they go to a veteran center for health issues be considered as someone who really needs attention and. join me every thursday on the alex simon show and i'll be speaking to guest of the world of politics small business i'm show business i'll see that. you know my going to want to. get. your for your title i lost his boss because i just got the. resources you know. anybody on a month on those in person but the pressure on us. showing us you know what i was you know. you know just i mean what almost what it i'm already but it was sped

up out of me just a lot of the media and even i mean. there's been up as well i must admit that really feels i just don't get off on getting noticed but those were the old. people are going to respect i'm one of those but i was just this weather. my family for us if you could a car bomb i just bought that already yes it will be in the thought of getting up there calling us implementing. the car next to me a shot of five. to get a dot com desk and. got a great piece of the flavor profile of this. line what's nice about since they think they're great standalone line they'll go with

also they'll go with campers or they go to ny state they go with max white jack he takes janice and this is the stress juicy this is just this one where when you were with john. thanks christine just because you. made me curious easier. that's because i need coffee is the problem oh yeah so that shows me it is there like caffeine on. it's like because i'm addicted to caffeine i'm not ashamed to admit it. i've got to have it every day that way it's this should be you know they have everything else for the. most people. they should for caffeine. help. constantine oh we're going to be two minutes early. we're going backwards in time i knew this would happen and there's feelings almost forty seconds ago i'm having them again. this week as we haven't had any caffeine

you know it's five in the morning somewhere. this is their western now. it comes on the edges in the fall in the mansion. and it builds and becomes a thriving. sense and it's great seeing you again in our in this journey amorous behind us then we're going east into the swamp land that is the origin of america and st augustine florida i would condition slightly your geography that this wants all america and the middle of america and everything else that's actually is a hardworking part of america which holds the future with and conversely there is some false future that is happening right here on the west coast and others the so-called future of this economic miracle of the disruptive technologies the silicon valley and the rest of the i would venture to say that that is actually is

a pasta and it's a pasta which is already not about to become a cost you're not buying into that disruptive apps that are going to change the world forever and all seem to have us a negative view on this constant thing not only i do not buy into it but i treat them as a symptom of what's wrong with our economic development model in general so if you go back and look at how california became the largest the core to me those fundamentals the supply of the resources natural resources such as beauty such as land such as ability to attract people. into the state such as demands from people commenting from the world war two and on words that supply side of the economy is no longer there instead what we're having is a junior at the chronic society increase in no way i'm going to claim credit this is just a chronic and i do talk or see in other words it's become an older is becoming more of what he thought i am and safe haven here take monterey peninsula fantastic not truly beautiful environment you would expect this to be a home for a lot of interpret nor should that gentleman in the economy and so forth none of

that this happening because the young people are leaving this area because they cannot afford leaving pm so for that resource base which allowed california to develop in one thousand fifty's sixty's seventy's and even a cheese is gone well so now have another side of the equation in addition to the concentration of power in the hands of the likes of the silicon valley the money up of the zation well so have only group of these ation in other words and monopsony ization ok in other words the hiring of talent the human capital that those companies are doing is being done on contingent contracts which provide no security no on the job training no continuing to get kind of thing they give her is exactly how much of the economy can sustain million dollar plus homes into the future i don't think a lot they say. topping the economy is extremely little penny and anything like that is going to all be more concentrated and of course it will roll over and when that all is over what really then matters is utilize the resources can you throw into this role over to sustain of them supported demographics and not we're not

demographically anywhere in terms of actually getting younger we also now cutting off the inflow of dollars from outside of the united states aggressively and actually both through policy and through the cultural changes and out to you as well look at the border wall is not just the impact in the day walkers and seasonal workers in the agricultural communities it's impact in the engineers in latin america its impact in the engineers in the india not constance and in an economist but it seems that we live in an age now where the financial literacy is at an extreme. so what you talk about is could also be viewed as common sense in a lot of ways and our sense informs a lot of economics on but that common sense seems to be don't go away and missing but in extremis because of a certain propensity in the media to push some false narrative about the economy of course you are russian you've come from russia and you come from a country that lived under

a false narrative for many years is there any comparisons that can be made there is in parallels to the level of disconnection between the narrative and the reality that you see in day to day and particularly in the media in the united states is probably most closely resembling to me of my old home country of the soviet union i was yesterday jokingly how seriously if you want to see the degree of the that are in control within the any country that the state is either exhorting or trying to exert you look at the interest in data flows in information and we know this is not the how conspiracy theory and any way shape or form that here in this country today the data flows effectively either controlled all morning but certainly aggregated what about the oligarchies we see with the ordinary person is doing is they're voting for somebody like trump will smash the system what happens to them and how should they respond to these trump voters mostly they're saying

like don't ever talk to them deep platform them silence them cut them off all social media like shame them show up wherever they're eating at a restaurant and kick them out that that building approach of trying to silence the voices of discontent is their approach and that say mensheviks have adopted in the in the russia back in the round one thousand sixteen nineteen seventeen we know where that led ok the more you suppress the dissent the more you suppress the popular anger the more you are likely to pound it up. and push it into more extreme directions this is again not you this has been happening for example in the us media and pull it is a sion of the us media during the one thousand nine hundred before the onset of the internet the competitive forces created the great the politicization and the first in print and then of course the introduction of the t.v. cable news and the rest of it started to even father polarizing and so they deal that you can somehow control the distribution of information and by doing so a fact of the desired outcome whether it's by all the dark you know by social

engineers doesn't really matter doesn't work so between is a great proof of that so as a result of that what you need to adopt is you need to adopt the all this is and develop the institutions and the forms which start integrating the opposing views into the process so if you want to build the robust us political system you need to recognize that those whom we are currently exclude and as the undesirables were deplorable that whichever way you want to call them i actually organic new voters in the united states they need to be brought back in they need to be and everything understand why that person gets a vote so why don't you talk to them and find out why they're going to vote that way maybe talk sense and to more than your soul that person contains a piece of information which is more than relevant actually people the important to every policy make and decision maker because it signals to you where the problems are i think it's because they political parties are gonna customs and the idea that they can control of using media mass media they don't need to talk to people and get votes locally on the ground trump election that that was

a false narrative and now like the opposition the democrats are scrambling because i remember actually talk to anybody and you know that's interesting then because now they're finding that they can't actually talk to anybody because they have a dog and they're very awkward absolutely so you have a job and you work and if i was like who are you using anyway as me all of the sixteen presidential campaign where hillary rodham clinton had fantastic set of well developed bowls of proposals address and pretty much every major issue they won't publish. on her website but she could never communicate them herself because she's never communicated anything from the technocrats we develop all this is down to ordinary people level in her life and as a result of that it was very clearly shown to us in the twenty sixth in the election that trump simplistic oversimplified distilled to their quintessence policy proposals that he's now implementing as he promised to implement have actually struck the great accord with people maybe not because they believe that

that was the right way but that was the only way given to them where does the system go from here is there in a way our we backed into a corner how do we get out i think we are backed into the corner simply because of the combination of the demographic factors that acknowledges that i mentioned before this so-called cycle is the nation's thesis and those the last decade of absolutely excessive money printing and deficit financing which all went to fund the asset bubbles that we're witnessing today in a way i believe that we are currently on a cost of a bigger crisis than we experienced in two thousand and seven two thousand and eight how you go from that disruption level it's too late at that stage to start town hall meetings it's too late to try to talk to folks because the folks are running for their pitchforks so in that sense it's a very big question how does the does this disruption help with we don't have a catalyst in terms of the political leadership which can take this momentum and drive it into ideological direction like in one thousand seven hundred was in russia yes what we do have is we have a strong man in the white house and we have now the proof of concept of how the

strong man can be a woman can be put into the white house once all over again that is a territory where we're starting to kind of be hops unfortunately speaking the likes of easily during the period of the nineteenth twenty's and early thirty's where there was a political vacuum where the political ideology is more completely divorced from the rest of the people and the momentum was opened in the space was opened for a demagogue to come in and take over their son like a. some of them are less money and trial because berlusconi very famously huge in the media. the buffoonery of the italian media and. leading the country and then go from berlusconi at the current the movement which is the largest movement and is also started from effectively people who have been both in the media in fact to from a political from a comic directly ok so that's a bit interesting the knowledge because these dynamics happen very fast the speed

of change speed volume of disruption and depth of disruption of a crisis and at the same time the lock of the existant. squawk powers to capture the electorate it's in the way a kind of slightly more their version of lenin's revolution or station i will even through that here in the united states it is a scary thought because if you think about that back in one thousand seventeen russia. did not have nuclear weapons it did not have some one hundred ten billion dollar expenditure on uli on the biggest military a little old in a constant knowledgeable so articulate and kidnapping money thank you went to us in the truck. well i always love traveling from the west simply because the water. great idea eminently sensible well. my pleasure mark.

officer. told him to get up off the ground the officer began to head him down. democrats on the sounds of kind of fighting into a grown man like wrestling essentially the officer who. drew his. wish to away from the officer. of his group. the obvious or did they kind of lunge

for the weapon ones missed and then when it happened on tree swung at the officers hands didn't hit him i never saw any contact with. any kind of went back to where they were so the officers back here there try again fifteen feet apart at this point and that's when the officer pulled out his gun and he did it on three. nobody could see coming that false confessions would be in this population appalled look at birch if you had any interest geisha out there what you'll see is threat promise threat promise threat lie a lie a lie the process of a turkish news designed to put people in just that frame of mind make the most comfortable makes them want to get out and don't take no for an answer don't accept or do not wish she said therefore we are all poor or very sad understatement there i will be home by the next day there's

a culture on accountability and police officers know that they can engage in misconduct that has nothing to do with solving their crime. the. police stations are always telling us oh we can't have everything at the same time we can have peace and democracy blah blah blah in a costco situation knowing a war situation that's not true is that instead of telling people what you can't have everything and then failing to deliver on everything we should be fabric here and say ok you can have cheese like some kind of peace you can have some kind of democracy you can have some kind of justice in the short term but unfortunately we cannot feel everything at the same time so someone has to make a choice. no

. need to. make that. believe. me. i. see yellow vests activists take to the streets for a ninth consecutive weekend of protest against the french government.