remote location it is also form and it didn't to be epidemic of the twentieth century plastic. and plastic pollution is littering beaches and endangering certain species of animals no matter how remote or out of reach. in this elaborate tree in the north of the occupied ago scientists study marine animals not plastic at least in theory. no idea what that is. but it's certainly plastic. jessica apparel man is a biologist accustomed to finding plastic in fish stomachs she has started a very unique connection. casually often plastic bags and this was all

coiled up in the stomach when i found it had no idea what it wasn't i all that it just. or did you react when i'm this installment i was shocked i started you know documenting it measuring it taking photos showing whoever else was around in the lab and we were kind of. we were just there shocked to think that these fish are are really ingesting this i mean. now disbelief the scientist has found plastic in an unlikely specimen known as the fish. the young were not expecting such a surprising discovery when she began this piece is. fish live at a depth of about two hundred to four hundred meters and they're clearly coming in

contact with plastic and it appears that plastic is truly a deeper problem that we might have imagined. even swimming at these depths fish manages to swallow trivial plastic objects and i mean occasionally you might find a brand name such as this dishonored bottle label. what is this so this is a label from a water bottle dishonored bottle clearly and found amongst the lancet. is a. design design is a pretty well known. bottled water company. you know finding finding a label such as this in the stomachs makes it that easy to determine where you know where it may have originated. this is always more to take use than just which. is just. in

front. of the world's best selling brands. and if you're not familiar with. the name of the group behind it the coca-cola company. everyone knows coca-cola but not everyone necessarily knows that the group is in china. dozens of other brands just sunny is part of the coca-cola company and sprite two there is also minute maid powerade and of course from one of the company's flagship brands. every year the group sells more than one hundred twenty billion bottles across the globe that's almost two thousand bottles a second and this mass production is creating a devastating mass pollution.

in january twenty eighth in the multinational made a bold announcement by twenty thirty the brand is promising a world without waste. and its james quincey coca-cola c.e.o. who is leading the movement. what we need to create is the circular color we need to create value for the out there is absolutely doable a world without waste thanks to our limited plastic recycling but how reliable are the promises that this multinational can recycling really make this problem go away . with plastic becoming a global catastrophe reinvestigated the company's promises and oncologist secret strategy which contradicts that convincing prejudice and none of us follow the link and don't bow to the founders or study of affect the political philosophy for

decades the multinational has been aware of the damage that it's plastic bottles off capable of causing but responsibility has never appeared to for long then. what is the reason behind this because ultimately it means it means higher costs for them in africa far from the soda giants american headquarters we're going to expose the truth behind the so-called recycling economy that coke is trying to promote in the somebody who. only going to see. it proceed at this particular motel younger and that's a night to. come on one last drink for the road welcome to the wonderful world of the plastic promise is that the coca-cola company.

coca-cola and plastic have a longstanding relationship and one that is full of surprises. to find out more we traveled to the united states to meet a man who is well informed on the subject he lives in this small house in the dinner. i got back nice and nice to meet you yeah really welcome to. you know they're going to five but. i doubt i doubt what i have to drive is good that i'm going to come on out yeah. but elmo is a historian. he's the author of a book about coca-cola a best seller it's retraces the multinationals and time environmentalists strategy particularly from the sixty's on woods when plastic began to revolutionize consumer society we began to see massive amounts of litter piling up around the

country coca-cola tried to respond to this wow we're getting blamed for all this aluminum waste all this ultimately plastic waste what do we do and one of the things they did was partner with a organization called keep america beautiful what. you hear keep america beautiful you think like wow this sounds like an organization. started by a bunch of kind of bearded environmentalist at least that's what i thought. you know because you see this sign everywhere in the united states still a very present organization but it was founded surprisingly by the beverage burning in canning and packaging industries right the idea was that let's tell consumers there are the bad ones they're the litterbug they're throwing this away industry shouldn't be blamed for all this waste. and so this native american looking

like a character from an old weston makes the keep america beautiful and huge that sense some people. are bright. as one speech. and this guy throws in his car he throws this packaging waist down it is feet and then and this great camera man lists the camera up towards the crying indians face and there's a tear in the snare and it comes on the screen and says. people start pollution people can stop it right and it's this message. consumers are the problem right not us industry but consumers are. since the success of this advert in the us in the seventy's keep america beautiful has branched out. now there are organizations throughout the world

designed using the exact same model and who is backed by the company with the red and white logo. one to stand how coca-cola is recycling its reliable old can spew magoo technique we have to go to their son i not to the chateau but to an event that is being held at the town. it is an important conference with several elected officials from all over europe and they're here to speak about the plan in s.f. their towns and it's serious stuff they're even discussing the color of that trash cans that every day at. the holiday.

media isn't. to conclude the meeting the guest of honor makes a speech this time it's the director of keep scotland beautiful an association partly financed by coca-cola like keep america beautiful and it seems derek robertson is a plan of soda. and listen closely some of his slip ups are extremely telling. i have a clear well known issue and saw the thing about him. yes yes. yes it does yeah we do yeah and what a liar she. bendish well you can stop thinking into something by. the emphasizing individual rather than collective responsibility clearly nothing has changed since the advertisement of the native american crime. i assume that you

were drinking coca-cola this morning is the single use a lot of plastic and the problem today. class they are plastic packaging has a very useful function in society and we need to we need to remember that the products are very creative they are very very useful and they obviously perform a function as important as how you me again as individuals dispose of these packages so coca-cola for example one of the packaging likely want to be ready to get it fiery safely i mean use it. what you don't want to say and then fire according to the head of an association which claims to fight against pollution coca-cola is supposedly the example to follow but does he admit to being financed by the american multinational he asked the question a few minutes later who is financing your targets. in order to finance these are the targets of the budget and it is. what you want to doing here i don't know i

mean i'm asking you these are alleged to be in jail especially seeing my own guys asian and scotland as my digital ok i'm fundamentally so committed to that will i volunteer my saying ok. by asking the finance question we have identified it touchy subject the conflict of interest in this book of conflicts of interest do you think there's a conflict of interest as i said she of thing you were trying to create a measure of our conflict of interest about one thing you're trying to do you think there is one. we are as one source are you have sponsors again that's it's a different model but i'm over to start explaining her child isn't that the secret to her doing and good humor characters if you were to see see what it says. moving into our house once i want to ship this going to the scores responses and the extras and some companies and some company time. but i want you want more than.

mcdonald's bring us starbucks. most of real or some big brand names. we had to insist since the sixty's coca-cola has been paid in the way for other multinationals. you know if putin said suddenly that oh if we recognize nancy pelosi as the president united states that we're not going to talk with donald trump the world of the you know how rage but of course the u.s. has a stereo exceptionalism and that no law applies to them and so they can do whatever they want but by the central banks buying gold as they are they are now coming to the conclusion that america has lost its mind and then when they run out of gold to buy i guarantee you they're going to start fishing around the clock markets.

as you read the stand. right now is good that are true but the rather. orthodontic. only and that compared to my next question then you can keep an eye on what i don't think is a channel for profile not that i'm. living. on a show that a lot of. them best. to get its whole place for sure johnny i knew very young and healthy child material laying british yards away there was. a model for the end of africa will fuck around

mr heathcote for a gentleman and lawyer but i hope that our family. but what if the soda giant really had decided to change a few months ago upon launching its program for a world without waste the company announced a set of very ambitious measures to resolve the plastic pollution problem for coca-cola the solution is recycling the concept is simple collect used bottles to make new ones out of them. coca-cola promises to put fifty percent recycled plastic in its bottles by twenty

thirty and that's on a global scale. is absolutely doable there's a model there for the chinas and other parts of the world on how to create value out of plastic and get it we used. of course that would be great news. but with all that we have learned about the company's strategies we wanted to check how often they actually keep their promises the american company has been promising to make bottles out of recycled plastic the years take the year two thousand and eight for example in its report on sustainable development coca-cola announced that it wanted to put twenty five percent recycled plastic in all of its bottles by two. one hundred fifteen. for a long time we sought to find any trace of this in the report from twenty fifteen.

the company never clearly states whether or not that promise was kept we end up finding a single twelve point four percent at first glance it's easy to believe that this is the percentage of recycled plastic used by coca-cola but after taking a closer look twelve point four percent turns out to be the total percentage of recycled and renewable materials used the problem is that recycled and renewable plastic are two very different things. to decrypt the soda giant's dog and we arranged a meeting with an ngo that has been interested in the coca cola group for a long time. len bush is a specialist in ocean pollution and she's going to explain how the multinational twists words and statistics. are best cook at bell labs see that's

a good project just sort of the visit of the most i mean the less they are a little. bit supplanted of a country. with. back to the eleventh renewable plastic is essentially plastic made from a plant base but it's still plastic and therefore it's still bad for the environment that clears up the words now let's move on to the statistics senator that jugglers are great at the song just because you click there are seven vegetarian now. so sixty eight. meilleur. that's set for the plastic or sickly. and olives day when you. that is actually closer to fundamentals a difference and we are clearly very far from the target from the n.g.'s point of view coca-cola is recycling targets are first and foremost a marketing ploy to ensure that the consumer keeps buying their plastic bottles of

his law which is that all along tests. as a whole lot of us the clash lessers bizarre lot of snow streets. made of secure. sabbats would have done that sanju would've called. tele. the tool of call it. says to the. coca-cola subtle statistical distortions are bad but the worst is yet to come. we uncovered something far worse in this envelope which contains dozens of letters and internal records from coca-cola these documents should have remained confidential but they were published anonymously on the internet a few months ago we carefully sifted through all the information and found that we could not be further from the ambitious

a world without waste slogan. amidst the mass of information this document caught our attention it's dated from twenty sixteen and signed by the coca-cola is a lot being manager in brussels. the bullet points are all the measures that europe could adopt but which do not coincide with coca-cola as interests. in the next we find carbon pricing restrictions on the usage of caffeine and eat you ban of advertising to children under twelve. in other words anything that could lower the company's turnover. on the right there's a circle entitled fight back these are all the european measures that coca-cola has decided to fight against through lobbying.

and amongst the measures that coca-cola downright refuses we find increased collection and recycling targets. you heard it coca-cola wants to fight against increased recycling targets in europe while they're promising the exact opposite in their public pledges sit. on the talent. say well look. in that fight back category we also discovered that the company wants to fight against the deposit system. this is one of the systems that is actually effective in combating pollution and the oldest in the game are well aware of this.

deposit system works like this when you buy your drink you pay let's say a euro for it and you also pay an extra charge the deposit let's say twenty cents per bottle in total it would cost you one euro twenty but if you bring back the bottle you'd get your twenty cents back and so all of a sudden no one wants to throw their bottles away anymore. and what is most ironic is that the returnable bottle is virtually how coca-cola began in the fifty's a bottle of coke was not always served by a pin up girl instead it was served in a glass bottle with a deposit. so once ended the bottles would go by. back to the factory where they would be washed and reused this creates significantly less waste but the environment. of the system worked very well but coke decided to put an end to it and use plastic instead completely disregarding one particular scientist's

recommendations. would you like to know how coke decided to get rid of the returnable bottle the company has attempted to keep this story from getting out but we tracked down the only man able to tell it. today he is enjoying a discreet retirement in michigan in the united states and i'm going to give it to richard nice to me it's nearly thank you very much for going to the center thank you so here i am knots. and this gentleman is called a send down a he what of the american environmentalists agency infinite many is he's also the best engineer in the world to investigate the ecological impact of coca-cola bottles. that does a very imitation but there are smaller. typical quote battles about this this big

green translucent all risk less. obvious to us. than done a is referring to the beginning of the seventy's. that was when the coca-cola company began to show an interest in plastic and to reach out to him. what they wanted to know is if you take into account in all other end environmental impacts on nature what is the best system the engineer works for over a year comparing the environmental impact of last bottles to that of any minium cans and plastic bottles he costs analyzes the data makes graphs does. complex calculations and he finally comes to this conclusion a glance at the table shows that the returnable glass bottle provided it makes fifteen trips before it is discard is the ecological container proposed also.

thanks to this report the coca-cola company knows full well at the start of the seventy's that return apple glass pollutes significantly less than plastic. but the company would never publicly share this information. we put this together for them and they didn't publish it you know why. they were not interested in it have everything the public see the the total picture why because they want to keep it in keep it quiet as to which way they were going to go. this is the new life way plastic tube i watch them slowly introducing the plastic bottles easy go. for each one tell i even remember clearly one time going to hold going home and saying to bridget my wife as a they're going into the plus or bottle. to told you they would and they are not

growing it's just a first step. sound nice that ted easy comps testicles playlist and one last bottle . with this ad that for its new plastic bottle released in one thousand nine hundred seventy five coca-cola berries ass and honest report once and for all. its life is tough it's easy to let. the american company never looks back coca-cola imposes its plastic bottle everywhere and then is isn't the only one flooding the market it's a tidal wave from the eighty's on wood. mastic devastates beaches. and the first ecologists begin to protest against pollution. certain american states consider a forced return of the deposit. little do they know the company's

immense power. coca-cola has been a significant force behind. fighting legislation that would put deposits on containers or put some kind of price on packaging waste there are newsletters that talk about all the successes that coca-cola is having around the country and it's almost like this great you know celebration letter every day every week we defeated this deposit system in this state and we defeated it here why do you think they were fighting so hard against deposit system want as the reason behind this because ultimately it means it means higher costs for them in the end this was a way of this was forcing them to internalize their pollution costs this was a market mechanism that's very smart to try and get industry to recognize that you have to deal with this waste.

you know world's big partisan movie lot and conspiracy it's time to wake up to dig deeper to hit the stories that mainstream media refuses to tell more than ever we need to be smarter we need to stop slamming the door on the back and shouting past each other it's time for critical thinking it's time to fight for the middle for the truth the time is now we're watching closely watching the hawks. haven't is a leader still must. lead there.

and there is no them she knew not. all of them ok cool. it was not a master plan a. battle they only. could watch that a little more than a minute. the minute having. given the people. who give the net i'm not. sure you know jane mean the whole. why do. so and i think.

i. be. a toxic atmosphere of bullying and harassment side jamming rob ford lays bare they working conditions of the world were not a few minute rights organization on this day international holding.