i was shocked i started you know documenting it measuring it taking photos showing whoever else was around in the lab and we were kind of. we were just you know shocked to think that these fish are really ingesting this i mean. how disbelief the scientist has found plastic in an unlikely specimen known as the long fish. the young were not expecting such a surprising discovery when she began this piece is. fish live at a depth of about two hundred to four hundred meters and they're clearly coming in contact with plastic and it appears that plastic is truly a deeper problem that we might have imagined. even swimming at these depths the long fish manages to swallow tribute plastic objects. i mean occasionally

you might find a brand name such as this. bottle label. what is this so this is a label from a water bottle. and found amongst the. design design is a pretty well known. bottled water company. you know finding finding a label such as this in the stomachs makes it that easy to determine where you know where it may have originated. this is always more to taste than just. just want to look. in front sunny is one of the world's best selling brands. and if you're not familiar with you will certainly know the name of the group behind it the coca-cola company.

everyone knows coca-cola but not everyone necessarily knows that the group is in china. dozens of other brands sunny is part of the coca-cola company and sprite two there is also minute maid powerade and of course from one of the company's flagship brands. every year the group sells more than one hundred twenty billion bottles across the globe that's almost two thousand bottles a second and this mass production is creating a devastating mass pollution. in january twenty eighth in the multinational made a bold announcement by twenty thirty the brand is promising a world without waste. and it's james quincey coca-cola

c.e.o. who is leading the movement. what we need to create is the circular color we need to create value for the out there is absolutely doable a world without waste thanks to unlimited plastic recycling but how reliable are the promises that this multinational can recycling really make this problem go away . with plastic becoming a global catastrophe reinvestigated the company's promises and on cover to secret strategy which contradicts that convincing i just end up as full of the weight. if i don't exist is that no effect on the political for great for decades the multinational has been aware of the damage that it's plastic bottles off capable of causing but responsibility has never appeared to for long then. what is the reason behind this because ultimately it means it means higher costs for them in africa

far from the soda giants american headquarters we are going to expose the truth behind the so-called recycling economy that coke is trying to promote and invest the money here. i don't want them in there but. good to see that this particular motel young guy that's in line to. come on one last drink for the road welcome to the wonderful world of the plastic promises if the coca-cola company. coca-cola and plastic have a longstanding relationship and one that is full of surprises. to find out more we traveled to the united states to meet

a man who is well informed on the subject he lives in this small house in the dinner. i got back nice to you nice to meet you yeah really welcome to. you know this is going to five. and then i doubt what i have to drive is good that i'm going to come on and yeah. but elmo is a historian. he's the author of a book about coca-cola a best seller it's retraces the multinationals and time environmentalists strategy particularly from the sixty's on woods when past it began to revolutionize consumer society we began to see massive amounts of litter piling up around the country coca-cola tried to respond to this wow we're getting blamed for all this aluminum waste all this ultimately plastic waste what do we do and one of

the things they did was partner with a organization called keep america beautiful what you hear keep america beautiful you think like wow this sounds like an organization. started by a bunch of kind of bearded environmentalist at least that's what i thought. you know because you see this sign everywhere in the united states still a very present organization but it was founded surprisingly by the beverage burning in canning and packaging industries right the idea was that let's tell consumers they're the bad ones they're the litterbug they're throwing this away industry should be blamed for all this waste. and so this native american looking like a character from an old weston makes the keep america beautiful and huge that sense some people. are bright. as worms.

and this guy throws in his car he throws the packaging waist down it is feet and then and this great camera man lists the camera up towards the crying indians face and there's a tear in the snare and it comes on the screen and says. people start pollution people can stop it right and it's this message. consumers are the problem right not us industry but consumers are. since the success of this advert in the us in the seventy's keep america beautiful has branched out. now there are organizations throughout the world designed using the exact same model and who is backed by the company with the red and white logo. one to stand how

coca-cola is recycling its reliable old consumer guilt technique we have to go to their son i not to the chateau but to an event that is being held at the town. it is an important conference with several elected officials from all over europe and they're here to speak about the cleanliness at that and it's serious stuff there even discussing the color of that trash cans that i have found. that all the. media is. to conclude the meeting the guest of honor makes a speech this time it's the director of keep scotland beautiful an association

partly financed by coca-cola like keep america beautiful and it seems derek robertson is a plant of soda. and listen closely some of his slip ups are extremely telling. i have a clear well known issue and so all of the things out. there get get. as it does here we do care and want to hire she. bendish as well to stop thinking into something by. the emphasizing individual rather than collective responsibility clearly nothing has changed since the advertisement of the native american crime. i assume that you were drinking coca-cola this morning is the single use a lot of plastic and the problem today. class they are plastic packaging has

a very useful function in society and we need to we need to remember that the photos are very creative they are very very useful and they obviously perform a function as important as how we again as individuals dispose of these packages so coca-cola for example one of the packaging rightly want to be ready to get it fiery safely i mean use it. what you don't want to say and then environment according to the head of an association which claims to fight against pollution coca-cola is supposedly the example to follow but does he admit to being financed by the american multinationals he asked the question a few minutes later who is financing your targets. in order to finance these are the targets of the budget and it's. what you want to doing here i don't know i mean what i'm asking you these are legitimate until especially seeing my own guys asian and scotland as my digital ok i'm fundamentally so tell you i'm committed to that will i volunteer my saying ok. by asking the finance

question we have identified it touchy subject the conflict of interest in this book of conflicts of interest do you think there's going to ensure that a certainty of thing you are trying to create a measure of our fun site of interest about one thing they're trying to do you think there is one. we are as one source are you have sponsors again that's it's a different model than a mob or to start a spin on your child isn't that the secret to her doing and good humor characters if you were to see see what it says. going to a house once i want to ship that's going to go on the scorched rest policies and the kind of express and some companies and some company time. but i want you want more than. mcdonald's bring us starbucks. want some freedom or some big brand names. we had to insist since the sixty's coca-cola has been paving the way for other multinationals.

gyptian people revolted against mubarak to have another political system. or a social justice more rule of the spectrum of human dignity and so on but if you look at the what is going on in egypt right now most of the people have the feeling that. it was even better during. mubarak could you know they don't speak hindi i mean your vision of the situation. is rather stand. alone what i saw.

that are on the right track i think rather across i thought the fourth down to kiev and that. only a political battle but i question then you can keep an. eye you lose a child with a trial fault that it. was then i was on the show it'll settle it. other than the owned mind. that i hate when i do it. even though i get the whole fool. the i knew you had an unfair r.c. time in syria since. it is a. model for the name after the whole fuck around mr hates it for jim and then we are far from it are fairly in your court. even.

back kaiser one more of my guide to financial survival this is. a device used by professional scallywags to earn money. that's right these asteroids are simply not accountable and we're just adding more and more to the. totally destabilize the global economy you need to protect yourself and get in for a while because. but what if the soda giant really had decided to change a few months ago upon launching its program for a world without waste the company announced a set of very ambitious measures to resolve the plastic pollution problem for coca-cola the solution is recycling the concept is simple collect used bottles to

make new ones out of them. coca-cola promises to put fifty percent recycled plastic in its bottles by twenty thirty and that's on a global scale. is absolutely doable there's a model there for the china's another pulse of the world on how to create value out of plastic and get it we used to. of course that would be great news. but with all that we have learned about the company's strategies we wanted to check how often they actually keep that promise is the american company has been promising to make bottles out of recycled plastic begins take the year two thousand and eight for example in its report on sustainable development coca-cola announced that it wanted to put twenty five percent recycled plastic in all of its bottles by

twenty fifteen. for a long time we sought to find any trace of this in the report from twenty fifteen. the company never clearly states whether or not that promise was kept we end up finding a single figure twelve point four percent at first glance it's easy to believe that this is the percentage of recycled plastic used by coca-cola but after taking a closer look twelve point four percent turns out to be the total percentage of recycled and renewable materials used the problem is that recycled and renewable plastic are two very different things. to decrypt the soda giant's jargon we arranged a meeting with an ngo that has been interested in the coca-cola group for a long time. l.n.

borsch is a specialist in ocean pollution and she's going to explain how the multinational twists words and statistics. are best. ssage basically a project just sort of the visit of the most i mean the most they are a little. bit supplanted of a country. back to eleventh renewable plastic is essentially plastic made from a plant base but it still plastic and therefore it's still bad for the environment that clears up the words now let's move on to the statistics it's all sort of that jugglers are great at the song just because you click not seven badge of say on the . last. sixty. mailer. that's set for the plastic or sickly. and olives day

when you've owned at a special project a fundamental difference i. we are clearly very far from the target from the n.g.'s point of view coca-cola is recycling targets are first and foremost a marketing ploy to ensure that the consumer keeps buying their plastic bottles. which is in its. lot of snow three pts. later of course. sasha sabbats. at sanju would have called you some class tele. the two of call it. says to the. coca-cola subtle statistical distortions are bad but the worst is yet to come. we uncovered something far worse than this envelope which contains dozens of

letters and internal records from coca-cola these documents should have remained confidential but they were published anonymously on the internet a few months ago we carefully sifted through all the information and found that we could not be further from the ambitious a world without waste slogan. emmett's the mass of information this document caught our attention it's dated from twenty sixteen and signed by the coca-cola is a lot being manager in brussels. the bullet points are all the measures that europe could adopt but which do not coincide with coca-cola as interests. in the next we find carbon pricing restrictions on the usage of caffeine and eat you ban of advertising to children under twelve. in other words anything that

could lower the company's turnover figure on the right there's a circle entitled fight back these are all the european measures that coca-cola has decided to fight against through lobbying. and amongst the measures that coca-cola downright refuses we find increased collection and recycling targets. you heard it coca-cola wants to fight against increased recycling targets in europe while they're promising the exact opposite in their public pledges. other talent. justifies in. our ministry to. sit out. in that fight back category we also discovered that the company wants to fight against the

deposit system. this is one of the systems that is actually effective in combating pollution and the oldest in the game are well aware of this. deposit system works like this when you buy your drink you pay let's say a euro for it and you also pay an extra charge the deposit let's say twenty cents per bottle in total it'd cost you one euro twenty but if you bring back the bottle you'd get your twenty cents back and so all of a sudden no one wants to throw their bottles away anymore. and what is most ironic is that the returnable bottle is virtually how coca-cola began in the fifty's a bottle of coke was not always served by a pin up girl instead it was served in a glass bottle with a deposit. so once empty the bottles would go back to the factory where they would

be washed and reused this creates significantly less waste for the environment. the system worked very well but coke decided to put an end to it and use plastic instead completely disregarding one particular scientist's recommendations. would you like to know how coke decided to get rid of the return of the old bottle that the company has at. attempted to keep this story from getting out but we tracked down the only man able to tell it. today he is enjoying a discreet retirement in michigan in the united states i'm going to give it to reach him nice to me it's nearly thank you very much for coming out presenter thank you thank you very much it's. and this gentleman is called us and done a he what the american environmentalists agency infamy is he's also the first

engineer in the world to investigate the ecological impact of coca-cola bottles. that does a very imitation there are smaller a typical quote rattles about this from this big green translucent all riskless. always to us. down a is referring to the beginning of the seventies. that was when the coca-cola company began to show an interest in plastic and to reach out to him. what they wanted to know is if you take into account and all other and environmental impacts on nature what is the best system the engineer works for over a year comparing the environmentalists impact of last bottles to that of any medium cans and plastic bottles he costs analyzes the data makes graphs does complex

calculations and he finally comes to this conclusion a glance at the table shows that the returnable glass bottle provided it makes fifteen trips before it is discard is the ecological container proposed. thanks to this report the coca-cola company knows full well at the start of the seventy's that return a bull glass pollutes significantly less than plastic. but the company would never publicly shed this information. we put this together four of them. and they didn't publish it you know why. they were not interested in it to have airing the public see the the total picture why because they want to keep it in keep it quiet as to which way they were going to go. this is the new life way plastic. i watch them slowly introducing the plastic bottles easy go.

for someone to i even remember clearly one time going to a whole going allman to saying to bridget my wife as a they're going to plaster bottle told you they would and they are not growing it's just a first step sound nice that ten eco plastic bottles playlist and one glass bottle . with this ad that for its new plastic bottle released in one thousand nine hundred seventy five coca-cola berries ass and honest report once and for all. its life is tough it's easy to let. the american company never looks back coca-cola imposes its plastic bottle everywhere and then isn't the only one flooding the market it's a tidal wave from the eighty's on would plastic devastates beaches.

and the first ecologists begin to protest against pollution. certain american states consider a forced return of the deposit. little do they know the company's immense power. coca-cola has been a significant force behind. fighting legislation that would put deposits on containers or put some kind of price on packaging waste there are newsletters that talk about all the successes that coca-cola is having around the country and it's almost like this great you know celebration letter every day every week we defeated this deposit system in this state and we defeated it here why do you think they were fighting so hard against to close it system want is the reason behind this because ultimately it means higher costs for them in the

end this was a way of this was forcing them to internalize their pollution costs this was a market mechanism that's very smart to try and get industry to recognize that you have to deal with this waste. you know if. suddenly that oh if we recognize nancy pelosi as the president stays there we're not going to talk with donald trump the world of the you know how rage but of course the u.s. has a stereo exceptionalism and that no law applies to them and so they can do whatever they want but by the central banks buying gold as they are they are now coming to the conclusion that america has lost its mind and then when they run out of gold to buy i guarantee you they're going to start fishing around that one market. exists is

a stick of water bottle phone in the stomach of the fish the brand this bunch of the coca-cola company which zooms millions of bottles of soda every day the idea was that let's tell consumers there are the bad ones there the litter bugs are throwing this away industry shouldn't be blamed for all this waste the company has long promised to reuse the plastic. to cook absolutely. plastic receipts take away and are you staying in your homes at a special projects funded. or sold online your best bet is the end of it for the team but for now the mountains of noise only grow higher. than it is later she still must execute. this.

actually knowing. there's nothing she knew not. can if you had a way out all of them ok if the book was not a master plan a it will be like a battle they are late for the last three of a good watch. that have been. given for people. who give their name not. what the how do we are told our d. s. when i last are shown in jane me the whole corn go before. why did not let out on a year or so and i think she. was

. the. world powers gather in washington d.c. seeking a joint strategy to wipe out islamic state and donald trump promises that goal will be achieved very soon some time probably next week that we will have. one hundred percent of the caliphate. council chief says there is a special play.