plastic pollution is littering beaches and endangering certain species of animals no matter how remote or out of reach. in this elaborate tree in the north of the occupied ago scientists study marine animals not plastic at least in theory. no idea what that is. but it's certainly plastic. and jessica perelman is a biologist accustomed to finding plastic in fish stomachs she has started a very unique collection. casually often plastic bags. and this was all coiled up at the stomach when i found it had no idea what it was and i all that it

just. or did you react when you find this installment i was shocked i started you know documenting it measuring it taking photos showing whoever else was around in the lab and we were kind of. we were just in their shock to think that these fish are are really ingesting this i mean. how disbelief the scientist has found plastic in a non likely specimen known as the long fish. the young was not expecting such a surprising discovery when she began this piece is. fish live at a depth of about two hundred to four hundred meters and they're clearly coming in contact with plastic and it appears that plastic is truly a deeper problem that. even swimming at these depths the long fish

manages to swallow trivial plastic objects. i mean occasionally you might find a brand name such as this. bottle label. what is this so this is a label from a water bottle dishonored bottle clearly and found amongst the lancet. is a. design design is a pretty well known. bottled water company. you know finding finding a label such as this on the stomachs makes it that easy to determine where you know where it may have originated. this is always more to use than just which. is just water in the bottle. in front sunny is one of the world's best selling brands. and if you're not familiar

with you will certainly know the name of the group behind it the coca-cola company . everyone knows coca-cola but not everyone necessarily knows that the group is in china. dozens of other brands just sunny as part of the coca-cola company and sprite two there is also minute maid powerade and of course from one of the company's flagship brands. every year the group sells more than one hundred twenty billion bottles across the globe that's almost done with bottles the second and this mass production is creating a devastating mass pollution. in january twenty eighth the multinational made

a bold announcement by twenty thirty the brand is promising a world without waste. and it's james quincey coca-cola c.e.o. who is leading the movement. what we need to create is the circular color we need to create value for that there's absolutely doable a world without waste thanks to unlimited plastic recycling but how reliable are the promises that this multinational can recycling really make this problem go away . with plastic becoming a global catastrophe reinvestigated the company's promises and on competence secret strategy which contradicts that convincing prejudice and none of us who have a link to that bio diversity study no effect on the political philosophy for decades the multinational has been aware of the damage that it's plastic bottles off capable of causing but responsibility has never appeared to for long then.

what is the reason behind this because ultimately it means it means higher costs for them in africa far from the soda giants american headquarters we are going to expose the truth behind the so-called recycling economy that coke is trying to promote in the somebody who. only going to see. it proceed at this particular motel yet again that's a night to. come on one last drink for the road welcome to the wonderful world of the plastic promises if the coca-cola company. coca-cola and plastic have a longstanding relationship and one that is full of surprises.

to find out more we traveled to the united states to meet a man who is well informed on the subject he lives in this small house in the dinner. i got back nice and you nice to meet you yeah really welcome to america you know this is going to five. and then i doubt one of the drivers get that i'm going to come on out yeah. but elmo is a historian. he's the author of a book about coca-cola a best seller it retraces the multinationals and time environmentalists strategy particularly from the sixty's on woods when plastic began to revolutionize consumer society we began to see massive amounts of litter piling up around the country coca-cola tried to respond to this wow we're getting blamed for all this

aluminum waste all this ultimately plastic waste what do we do and one of the things they did was partner with a organization called keep america beautiful what do you here keep america beautiful you think like wow this sounds like an organization. started by a bunch of kind of bearded environmentalist at least that's what i thought. you know because you see the sign everywhere in the united states still a very present organization but it was founded surprisingly by the beverage brewing in canning and packaging industries right the idea was that let's tell consumers there are the bad ones they're the litterbug they're throwing us away industry should be blamed for all this waste. and so this native american looking like a character from an old weston makes the keep america beautiful and huge that sense

some people. are bright. as worms. and this guy throws in his car he throws the packaging waist down it is feet and then and this great camera man lists the camera up towards the crying indians face and there's a tear in the snare and it comes on the screen and says. people start pollution people can stop it right and it's this message. consumers are the problem right not us industry but consumers are. since the success of this advert in the us in the seventy's keep america beautiful has branched out. now there are organizations throughout the world

designed using the exact same model and who is backed by the company with the red and white logo. one to stand how coca-cola is recycling its reliable old consumer guilt technique we have to go to their son i not to the chateau but to an event that is being held at the town. it is an important conference with several elected officials from all over europe they're here to speak about the plan in this at their talents and it's serious stuff they're even discussing the color of that trash cans and that kind of thing. that all the. media isn't. to conclude the

meeting the guest of honor makes a speech this time it's the director of keep scotland beautiful and association partly financed by coca-cola like keep america beautiful and it seems derrick robertson is a plant of soda. and listen closely some of his slip ups are extremely telling. i have a clear well i don't finish and so all of the things about. the character. is that it doesn't care we do care and want to fire she. bendish well you can stop thinking into something by. the emphasizing individual rather than collective responsibility clearly nothing has changed since the advertisement of the native american crime. i assume that you were drinking coca-cola this morning is the single use bottled plastic of the

problem today. plastic plastic packaging has a very useful function in society and we need to we need to remember that the products are very creative they are very very useful and they obviously perform a function as important as how you we again as individuals dispose of these packages so coca-cola for example one of the packaging rightly want to be ready to get it fiery safely i mean use it. what you don't want to say and then fire according to the head of an association which claims to fight against pollution coca-cola is supposedly the example to follow but does he admit to being financed by the american multinational we asked the question a few minutes later who is financing your targets are. you looking for some answers or such other nobody. would you want to drink here i don't know i mean i'm asking you these are alleged to be in jail especially. my organization and scotland as my

digital ok i'm fundamentally fruitarian committed to that will i volunteer my saying ok. by asking the finance question we have identified it touchy subject the conflict of interest in this book of conflict of interest do you think there's going to get more than i said so you're saying you're trying to create a measure of our influx of interest about one thing you're trying to do you think there is one. we are as one source are you have sponsors again that's it's a different model than a mob or to start a spin on your child isn't that the secret for doing and get your metallic or use if you were to see see what it says. bring to our sponsors i want to upset the scottish government the scores rascalities and they have experts and some companies and some companies like putting on the top one. called mcdonald's i think it's starbucks. or suffering or some big brand names.

we had to insist since the sixty's coca-cola has been paving the way for other multinationals. the only. later she still must execute. on. the moon or.

that there's no known she knew not. can if you had a way out all of them ok if you. lost not minimize the data it will be like a bad day at wakefield it was the uk it was that allowed that to be able to get to the one that having. people. give their newly married income or what the how do we call our devious. the whole. lot of us.

but what if the soda giant really had decided to change a few months ago upon launching its program for a world without waste the company announced a set of very ambitious measures to resolve the plastic pollution problem for coca-cola the solution is recycling the concept is simple collect used bottles to make new ones out of them. coca-cola promises to put fifty percent recycled plastic in its bottles by twenty thirty and that's on a global scale that. is absolutely doable there's a model there for the chinas and other parts of the world on how to create value out of plastic and get it we used. of course that would be great news. but with all that we have learned about the company's strategy is we wanted

to check how often they actually keep their promises the american company has been promising to make bottles out of recycled plastic for years take the year two thousand and eight for example in its report on sustainable development coca-cola announced that it wanted to put twenty five percent recycled plastic in all of its bottles by twenty fifteen. for a long time we sought to find any trace of this in the report from twenty fifteen. the company. never clearly states whether or not that promise was kept we end up finding a single figure twelve point four percent at first glance it's easy to believe that this is the percentage of recycled plastic used by coca-cola but after taking a closer look twelve point four percent turns out to be the total percentage of

recycled and renewable materials used the problem is that recycled and renewable plastic are two very different things. to decrypt the soda giant's jargon we arranged a meeting with an ngo that has been interested in the coca-cola group for a long time. is a specialist in ocean pollution and she's going to explain how the multinational twists words and statistics. are best. see put just sort of the visit of the most i mean the most they are not. supplanted of a country. with. back to eleventh renewable plastic is essentially plastic made from a plant base but it's still plastic and therefore it's still bad for the

environment that clears up the words now let's move on to the statistics it's all about. not seven vegetarian. so sixty. to male and. that soon will set forth the plastic or sickly. and our lives day when you found that a special project a fundamental difference and we are clearly very far from the target from the n.g.'s point of view coca-cola is recycling targets are first and foremost a marketing ploy to ensure that the consumer keeps buying their plastic bottles. result is that all along tests. as a lot of us see clash lessers both at the zone lot of slow streets made of horrendous secure. sabbats who just would shoot at fun you would have called you some class to tell you. the truth of college costs.

says to the. coca-cola subtle statistical distortions are bad but the worst is yet to come. we uncovered something far worse in this envelope which contains dozens of letters and internal records from coca-cola these documents should have remained confidential but they were published anonymously on the internet a few months ago we carefully sifted through all the information and found that we could not be further from the ambitious a world without waste slogan. amidst the mass of information this document caught our attention it's dated from twenty sixteen and signed by the coca-cola is a lot being manager in brussels. the bullet points are all the measures that europe could adopt but which do not coincide with

coca-cola as interests. in the next we find carbon pricing restrictions on the usage of caffeine and eat you ban of advertising to children under twelve. in other words anything that could lower the company's turnover figure on the right there's a circle entitled fight back these are all the european measures that coca-cola has decided to fight against through lobbying. and. amongst the measures that coca-cola downright refuses we find increased collection and recycling targets. you heard it coca-cola wants to fight against increased recycling targets in europe

while they're promising the exact opposite in their public pledges sit. on the tablet. the ties and i see. zero. in that fight back category we also discovered that the company wants to fight against the deposit system. this is one of the systems that is actually effective in combating pollution and the oldest in the game are well aware of this. deposit system works like this when you buy your drink you pay let's say a euro for it and you also pay an extra charge the deposit let's say twenty cents per bottle in total it'd cost you one euro twenty but if you bring back the bottle you'd get your twenty cents back and so all of a sudden no one wants to throw their bottles away anymore.

and what is most ironic is that the returnable bottle is virtually how coca-cola began in the fifty's a bottle of coke was not always served by a pin up girl instead it was served in a dos bottle with a deposit. so once empty the bottles would go back to the factory where they would be washed and reused this creates significantly less waste for the environment. the system worked very well but coke decided to put an end to it and use plastic instead completely disregarding one pretty. scientists recommendations. would you like to know how coke decided to get rid of the returnable bottle the company has attempted to keep this story from getting out but we tracked down the only man able to attend it. today he is

enjoying a discreet trip time and ten michigan in the united states and again if you have to reach him nice to me it's nearly thank you very much for coming to the center thank you so here i am knots. and this gentleman is called a send down a he what of the american environmentalists agency from many is he's also the first engineer in the world to investigate the ecological impact of coca-cola bottles that does a very imitation there are smaller the typical quote battles about this is big green translucent all risk less. obvious to us. than donny is referring to the beginning of the seventies. that was when the coca-cola company began to show an interest in plastic and to reach out to him.

what they wanted to know is if you take into account all other and environmental impacts on nature what is the best system the engineer works for over a year comparing the environmentalists impact of gloss bottles to that of any medium cans and plastic bottles he costs analyzes the data makes graphs does complex calculations and he finally comes to this conclusion a glance at the table shows that the returnable glass bottle provided it breaks through steam trips before it is discard is the ecological container proposed arcs all so. thanks to this report the coca-cola company knows pulling well at the start of the seventy's that return apple gloss pollutes significantly less than plastic. but the company would never publicly shat this information. we put this together for them and they didn't

publish it you know why. they were not interested in it have everything the public see the the total picture why because they want to keep it in keep it quiet as to which way they were going to go. this is the new life weight plastic. i watch them slowly introducing the plastic bottles easy. for someone to tell i even remember clearly one time going to hold going home and saying to bridget my wife said they're going to plaster bottle. told you they would and they are not growing it's just a first step. satellites that ten eco plastic bottles playlist and one last question. with this advert for its new plastic bottle released in one thousand nine hundred seventy five coca-cola various aston dani's report once and for all.

its life's tough it's easy to let. the american company never looks back coca-cola imposes its plastic bottle everywhere and then isn't the only one flooding the market it's a tidal wave from the eighty's on would plastic devastates beaches. and the first ecologists begin to protest against pollution. certain american states consider a forced return of the deposit. little do they know the company's immense power. coca-cola has been a significant force behind. fighting legislation that would put deposits on containers or put some kind of price on packaging waste

there are newsletters that talk about all the successes that coca-cola is having around the country and it's almost like this great you know celebration letter every day every week we defeated this deposit system in this state and we defeated it here why do you think they were fighting so hard against oppose it system want is the reason behind this because ultimately it means it means higher costs for them in the end this was a way of this was forcing them to internalize their pollution costs this was a market mechanism that's very smart to try and get industry to recognize that you have to deal with this waste. as you are the stand in his policy and. move along what has. said i'm a rather show of the rather you know the for more than any kid. cut

him a new. kid and. i have. come full. hi michelle little and. then let's. get this whole full. i knew you had them and hey i think the time in theory this is . a. mile farther than half of the whole fuck on this mr hate to jim and then lawyer. but i hope that our freedom in the course. of the money. the

swarms of them so money. to build your school was before. much of those who heard the preview or. soon we will. we will we're going to. move. move. move show you this look beautiful live look i mean it's going to look good. more muslim also these girls will give you films for go good girls. go to shows a look look you're the same you belong if you show your story to the issue go. to start ups to. get to meet until it was the middle of the mist they'd say look it is it's. your stash not just chance to just meet their mashed on truck stop the president and please introduce more of them to.

those who have petitions to toast listening to snoop to come with them you have because that is the cousin with you swear your supporters to your machine station shouldn't for you should cook door for the one who's doing the request. was. triggered by a meeting between me and tell him that deputy pm and yellow vest protesters affronts recalls its envoy to italy for talks on but deteriorating relations between paris and world. succumbing.