i had no idea why it wasn't i unfolded it and just. how did you react when you find this installment i was shocked i started you know documenting it measuring it taking photos showing whoever else was around in the lab and we were kind of. we were just you know shocked to think that that these fish are are really ingesting this i mean. how disbelief the scientist has found plastic in an unlikely specimen known as the long fish. the young researcher was not expecting such a surprising discovery when she began this piece is. fish lives at a depth of about two hundred to four hundred meters and they're clearly coming in contact with plastic and it appears that plastic is truly a deeper problem that we might have imagined. even swimming at these depths the

long said fish manages to swallow trivial plastic objects and i mean occasionally you might find a brand name such as this dishonored bottle label. what is this so this is a label from a water bottle bottle clearly and found amongst the lancet. is a. design design is a pretty well known. bottled water company. you know finding finding a label such as this in the stomachs makes it that easy to determine where you know where it may have originated. this is always more to taste than just. just want to know. in fact one of the world's best selling brands. and if you're not familiar with you will

certainly know the name of the group behind it the coca-cola company. everyone knows coca-cola but not everyone necessarily knows that the group is in china. dozens of other brands just sunny as part of the coca-cola company and sprite two there is also minute maid powerade and of course one of the company's flagship brands. every year the group sells more than one hundred twenty billion bottles across the globe that's almost two thousand bottles a second and this mass production is creating a devastating mass pollution. in january twenty eighth in the multinational made

a bold announcement by twenty thirty the brand is promising a world without waste. and its james quincey coca-cola c.e.o. who is leading the movement. what we need to create is the circular color we need to create value for the out there is absolutely doable a world without waste thanks to unlimited plastic recycling but how reliable are the promises that this multinational can recycling really make this problem go away . with plastic becoming a global catastrophe reinvestigated the company's promises and on competence secret strategy which contradicts that convincing. and on up was full of those we don't say founders it's just that no effect on the political philosophy for decades the multinational has been aware of the damage that it's plastic bottles off capable of

causing but responsibility has never appeared to for long then. what is the reason behind this because ultimately it means it means higher costs for them in africa offering the soda giants american headquarters we're going to expose the truth behind the so-called recycling economy that coke is trying to promote in the somebody who. only going to see. it proceed at this particular motel yet again that's a night to. come on one last drink for the road welcome to the wonderful world of the plastic promises if the coca-cola company. coca-cola and plastic have a longstanding relationship and one that is full of surprises.

to find out more we traveled to the united states to meet a man who is well informed on the subject he lives in this small house in the dinner. i got back nicely thank you nice to meet you yeah really welcome to coming out as it were going to five. and then i doubt the drive was good that i might have come on out and yeah. but elmo is a historian. he's the author of a book about coca-cola a best seller it's retraces the multinationals and time environmentalists strategy particularly from the sixty's on woods when passed it began to revolutionize consumer society we began to see massive amounts of litter piling up around the country coca-cola tried to respond to this wow we're getting blamed for all this

aluminum waste all this ultimately plastic waste what do we do and one of the things they did was partner with a organization called keep america beautiful what do you here keep america beautiful you think like wow this sounds like an organization. started by a bunch of kind of bearded environmentalist at least that's what i thought. you know because you see the sign everywhere in the united states is still a very present organization but it was founded surprisingly by the beverage burning in canning and packaging industries right the idea was that let's tell consumers there are the bad ones they're the litterbug they're throwing this away industry should be blamed for all this waste. and so this native american looking like a character from an old western makes the keep america beautiful and huge that sense

some people. are bright. as one species. and this guy throws in his car he throws this packaging waist down it is feet and then and this great camera man lists the camera up towards the crying indians face and there's a tear in the snare and it comes on the screen and says. people start pollution people can stop it right and it's this message. consumers are the problem right not us industry but consumers are. since the success of this advert in the us in the seventy's keep america beautiful has branched out. now there are organizations throughout the world

designed using the exact same model and who is backed by the company with the red and white logo. to understand how coca-cola is recycling its reliable old consumer guilt technique we have to go to their son i not to the chateau but to an event that is being held at the town. it is an important conference with several elected officials from all over europe and they're here to speak about the cleanliness of their towns and it's serious stuff there even discussing the color of that trash cans and other kinds. of all. that he immediately has. to conclude the meeting

the guest of honor makes a speech this time it's the director of keep scotland beautiful an association partly financed by coca-cola like keep america beautiful and it seems derrick robertson is a plant of soda. and listen closely some of his slip ups are extremely telling. i have a clear well known issue and saw and the whole thing about. the character. is that it doesn't care we do care and want to fire she. bendish as well to stop thinking into something by. the emphasizing individual rather than collective responsibility clearly nothing has changed since the advertisement of the native american crime. i assume that you

were drinking coca-cola this morning is the single use a lot of plastic and the problem today. class they are plastic packaging has a very useful function in society and we need to we need to remember that the products are very creative they are very very useful and they obviously perform a function as important as how we again as individuals dispose of these packages so there coca-cola for example one of the packaging rightly want to be able to get it fiery safely i mean use it. what you don't want to say and then fire according to the head of an association which claims to fight against pollution coca-cola is supposedly the example to follow but does he admit to being financed by the american multinationals he asked the question a few minutes later who is financing your targets. in order to finance these are the targets nobody. who would you want to drink here i don't know i mean i'm asking you these are legit to do especially seeing my organization in scotland as my

digital ok i'm fundamentally so tell you i'm committed to that will i volunteer my saying ok. by asking the finance question we have identified it touchy subject the conflict of interest in this book of conflict of interest to think there's a conflict of interest as i said she of thing you are trying to create a measure of are conflicts of interest about stuff like you're trying to do you think there is one. we are as one source are you have sponsors again that's it's a different model than a mob or to start a spin on your child isn't that the secret to her doing and good humor characters if you were to see to see what it says. agree to a house once i want to ship this course to haunt the scorched grass policies of the hideout express and some companies and some companies my partner i'm on that i want to. call mcdonald's bring us starbucks. more suffering or something brand names. we had to insist since the sixty's coca-cola

has been paving the way for other multinationals. gyptian people revolted against mubarak to have another political system got sober. for a social justice more rule respect for human dignity and so on but if you look quite a bit over what is going on in egypt right now most of the people have the feeling that. it was even better during. mubarak of egypt they don't speak kindly i mean your vision of their situation.

and the only love i think is later still must. have. been that there is no functioning you not. can if you had a way out all of them ok if there. was not a most of that a it was a bad day at least the it was the opposite it was that it would emerge that. given. the how do. they need the whole.

donald trump second state of the union address was conspicuously light when it came to foreign policy wires is was is to avoid disappointing his base while at the same time wishing not to spar with the deep state what are these mixed signals all about is an elaborate strategy or an indication of indecisive. but what if the soda giant really had decided to change a few months ago upon launching its program for a world without waste the company announced a set of very ambitious measures to resolve the plastic pollution problem for coca-cola the solution is recycling the concept is simple collect used bottles to

make new ones out of them. coca-cola promises to put fifty percent recycled plastic in its bottles by twenty thirty and that's on a global scale that. is absolutely doable there's a model there for the chinas and other parts of the world on how to create value out of plastic and get it reuse. of course that would be great news. but with all that we have learned about the company's strategies we wanted to check how often they actually key. their promise is the american company has been promising to make bottles out of recycled plastic begins take the year two thousand and eight for example in its report on sustainable development coca-cola announced that it wanted to put twenty five percent recycled plastic in all of its bottles by

twenty fifteen. for a long time we sought to find any trace of this in the report from twenty fifteen. the company never clearly states whether or not that promise was kept we end up finding a single figure twelve point four percent at first glance it's easy to believe that this is the percentage of recycled plastic used by coca-cola but after taking a closer look twelve point four percent turns out to be the total percentage of recycled and renewable materials used the problem is that recycled and renewable plastic are two very different things. to decrypt the soda giant's jargon we arranged a meeting with an ngo that has been interested in the coca-cola group for a long time. l.m.

borsch is a specialist in ocean pollution and she's going to explain how the multinational twists words and statistics. are best cook at bell labs ssage that's a good project just sort of the visit of the most i mean the less they are a little. bit supply of a country. back to the eleventh renewable plastic is essentially plastic made from a plant base but it's still plastic and therefore it's still bad for the environment that clears up the words now let's move on. on to the statistics. not seven bad just say on. so sixty. set for the plessy chrissy clee. or labor day when you've had a special project

a fundamental difference and we are clearly very far from the target from the n.g.'s point of view coca-cola is recycling targets and foremost a marketed employ to ensure that the consumer keeps buying their plastic bottles. sabbats protests were so long that sanju would have called you so. tele. the tool of college costs. says to the. coca-cola subtle statistical distortions are bad but the worst is yet to come. we uncovered something far worse in this envelope which contained dozens of letters and internal records from coca-cola these documents should have remained

confidential but they were published anonymously on the internet a few months ago we carefully sifted through all the information and found that we could not be further from the ambitious a world without waste slogan. amidst the mass of information this document caught our attention it's dated from twenty sixteen and signed by the coca-cola as a law being manager in brussels. the bullet points are all the measures that europe could adopt but which do not coincide with coca cola's interests. in the mix we find carbon pricing restrictions on the usage of caffeine and eat you ban of advertising to children under twelve. in other words anything that could lower the company's turnover figure on the right there's

a circle entitled fight back these are all the european measures that coca-cola has decided to fight against through lobbying. and amongst the measures that coca-cola downright refuses we find increased collection and recycling targets. you heard it coca-cola wants to fight against increased recycling targets in europe they're promising the exact opposite in their public pledges sit. on the tablet. the ties in nicely. say. in that fight back category we also discovered that the company wants to fight against the deposit system. this is one of the systems that is actually effective in combating

pollution and the oldest in the game are well aware of this. deposit system works like this when you buy your drink you pay let's say a euro for it and you also pay an extra charge the deposit let's say twenty cents per bottle in total it'd cost you one euro twenty but if you bring back the bottle you'd get your twenty cents back and so all of a sudden no one wants to throw their bottles away anymore. and what is most ironic is that the returnable bottle is virtually how coca-cola began in the fifty's a bottle of coke was not always served by a pin up girl instead it was served in a glass bottle with a deposit. so once empty the bottles would go back to the factory where they would

be washed and really used this creates significantly less waste for the environment . the system worked very well but coke decided to put an end to it and use plastic instead completely disregarding one particular scientist's recommendations. would you like to know how coke decided to get rid of the return of the old bottle that the company has forever at. attempted to keep this story from getting out but we tracked down the only man able to tell it. today he is enjoying a discreet retirement in michigan in the united states i'm going to give it to reach him nice to me it's nearly thank you very much for a look on our precentor thank you thank you very much. and this gentleman is called a send down a he what the american environmentalists agency for many is he's also the best

engineer in the world to investigate the ecological impact of coca-cola bottles that does a very mutation there are smaller the typical quote battles about this this big green translucent all risk less. obvious to us. than donny is referring to the beginning of the seventies. that was when the coca-cola company began to show an interest in plastic and to reach out to ems. what they wanted to know is if you take into account in all other end environmental impacts on nature what is the best system the engineer works for over a year comparing the environmentalists impact of gloss bottles to that of any million cans and plastic bottles he costs analyzes the data makes graphs does

complex calculations and he finally comes to this conclusion a glance at the table shows that the returnable glass bottle provided it breaks through fifteen trips before it is discard is the ecological container proposed also. thanks to this report the coca-cola company knows full well at the start of the seventy's that returnable glass pollutes significantly less than plastic. but the company would never publicly shed this information. we put this together four of them. they didn't publish it you know why. they were not interested in it to have airing the public see. the total picture why because they want to keep it in keep it quiet as to which way they were going to go . this is the new life wait plastic. i watch them slowly

introducing the plastic bottles easy go. for someone tell i even remember clearly one time going to going home and they saying to bridget my wife as they go into the plaster bottle told you they would and they are not growing it's just a first step serialized that ten eco plastic bottles playlist and one glass bottle . with this at that for its new plastic bottle released in one thousand nine hundred seventy five coca-cola various aston dani's report once and for all. its life is tough it's easy to let. the american company never looks back coca-cola imposes its plastic bottle everywhere and then isn't the only one flooding the market it's a tidal wave from the eighty's on with plastic devastates beaches.

and the first ecologists begin to protest against pollution. certain american states consider a forced return of the deposit. little do they know the company's immense power. coca-cola has been a significant force behind. fighting legislation that would put deposits on containers or put some kind of price on packaging waste there are newsletters that talk about all the successes that coca-cola is having around the country and it's almost like this great you know celebration letter every day every week we defeated this deposit system in this state and we defeated it here why do you think they were fighting so hard against deposit system want as the reason behind this because ultimately it means higher costs for them in the end

this was a way of this was forcing them to internalize their pollution costs this was a market mechanism that's very smart to try and get industry to recognize that you have to deal with this waste. i've been saying the numbers mean something they matter the u.s. has over one trillion dollars and. more than ten point zero or more in tamping each day. eighty five percent of global will you loan to the ultra rich wheat six percent of markets or thirty percent from your home with four hundred to five hundred three per second per second and bitcoin rose to twenty thousand dollars. china is building a two point one billion dollar a our industrial plant but don't let the numbers overwhelm. the only number you need remember is one of the one business shows you can afford to miss the one and

only. you know if putin said suddenly that oh and we recognize nancy pelosi has the president as they say we're not going to talk with donald trump the world of the you know how rage but of course the u.s. has a stereo exceptionalism and that no law applies to them and so they can do whatever they want. but by essential banks buying gold as they are they are now coming to the conclusion that america has lost its mind and then when they run out of gold to buy i guarantee you they're going to start fishing out of that one market. when lawmakers manufacture consent to steam to the public will. when the reaming closest to protect themselves. when the final

merry go round lifts and be the one percent so. we can all middle of the room signal. to the real news group. as read the stand and hear from us and. move on what. good are our show at the for the hour rather than a profit off the fourth down to care that. i'm going to let competitor i don't touch in the new cut and keep an. eye and flew to china for a trial fall not that i did it in the living. below the then now while i'm on the show

a little subtle. the hey how do you. get this whole food place choice where you got the i knew where you're from and peyote chime in syria is said. to be she ought to have a. model for the name after the whole fuck around mr hates it for jim and then oil . i hope that our family in the course. of the. french recalls its ambassador from rome amid a brouwer over a meeting between italy's deputy prime minister and the french yellow vest protesters also the south. dialogue with the girls has long passed.