i think culture is really boring because. we're starting west with this is what we're going to headed east into this want to go into the belly of the beast i think i want to leave now doesn't get any more ground over there it may be completely different but in the midst of. what holds its institutions. to put themselves on the laws. they get accepted or rejected. so when you want to be president. or some want to. have to go right to be cross that's what the forty three of them or ten people get . interested always in the waters in the hollow. there shouldn't. come.

all film begins in hawaii in the middle of the pacific ocean in spite of the island's remote location it is also foreman that dim to the epidemic of the twentieth century plastic. and plastic pollution is littering beaches and endangering certain species of animals no matter how remote or out of reach the food. but. in this new bar a tree in the north of the occupied ago scientists study marine animals not plastic at least in theory. no idea what

that is. but it's certainly plastic. and jessica perelman is a biologist accustomed to finding plastic in fish stomachs she has started a very unique connection. casually often plastic bags and this was all coiled up in the stomach when i found it i had no idea what it wasn't all that it just. how did you react when you find this installment i was shocked i started you know documenting it measuring it taking photos showing whoever else was around in the lab and we were kind of. we were just you know a shock to think that that these fish are are really ingesting this i mean. to her disbelief the scientist has found plastic in the unlikely specimen known as the long fish.

the young was not expecting such a surprising discovery when she began this piece is at a depth of about two hundred to four hundred metres and they're clearly coming in contact with plastic and it appears that plastic is truly a deeper problem that we might have imagined. even swimming at these depths fish manages to swallow trivial plastic objects and i mean occasionally you might find a brand name such as this dishonor bottle label and what is this so this is a label from a water bottle dishonored bottle clearly and found amongst the lancet. is a. design design is a pretty well known. bottled water company. you know finding finding a ball such as this in the stomachs makes it that easy to determine where you know

where it may have originated. this is always more to thank yous than just which. is just one. in front one of the world's best selling brands. and if you're not familiar with you will certainly know the name of the group behind it the coca-cola company. everyone knows coca-cola but not everyone necessarily knows that the group is in charge of dozens of other brands. as part of the coca-cola company at. sprite to there is also minute maid powerade and of course from one of the company's flagship brands. every year the group sells more than one

hundred twenty billion bottles of production is creating a devastating mass pollution. in january twenty eighth in the multinational made a bold announcement by twenty thirty the brand is promising a world without waste. and its james quincey coca-cola c.e.o. who is leading the movement. what we need to create is the circular color we need to create value for that there's absolutely doable a world without waste thanks to unlimited plastic recycling but how reliable are the promises that this multinational can recycling really make this problem go away . with plastic becoming a global catastrophe reinvestigated the company's promises and on competence secret strategy which contradicts that convincing prejudice and on up as well as

a link to the final results is that no effect on the political philosophy for decades the multinational has been aware of the damage that it's plastic bottles off capable of causing but responsibility has never appeared to for long then. what is the reason behind this because ultimately it means it means higher costs for them in africa far from the soda giants american headquarters we are going to expose the truth behind the so-called recycling economy that coke is trying to promote in the somebody you don't want them and if that doesn't work to. come on one last drink for the road welcome to the wonderful world of the plastic promises of the coca-cola. company.

and plastic have a longstanding relationship and one that is full of surprises. to find out more we travel to the united states to meet a man who is well informed on the subject he lives in this small house in the genea . i got nice and nice to meet you yet only welcome to. the series of the five. i know i know the drive was good that i might have come on him yeah. but elmo is a historian. he's the author of a book about coca-cola a bestseller it's retraces the multinationals and time environmentalists strategy particularly from the sixty's on woods when pasty began to revolutionize consumer

society we begin to see massive amounts of litter piling up around the country coca-cola tried to respond to this wow we're getting blamed for all this aluminum waste all this ultimately plastic waste what do we do and one of the things they did was partner with organization called keep america beautiful what are you here keep america beautiful you think like wow this sounds like an organization started by a bunch of kind of bearded environmentalist released that's what i thought. you know because you see this sign everywhere in the united states still a very present organization but it was founded surprisingly by the beverage birth. bringing canning and packaging industries right the idea was that let's tell consumers they're the bad ones they're the litterbugs they're throwing us away industry should be blamed for all this waste. and so this native american

looking like a character from an old weston makes the keep america beautiful and huge that sense some people. are bright and this guy throws in his car he throws the packaging waist down it is feet and then and his great camera man lists the camera up towards the crying indian's face and there's are. people start pollution people can stop it right and it's this message. consumers are the problem right not us industry but consumers are. since the success of this advert in the us in the seventy's keep america beautiful has branched out. now there are organizations throughout the world

designed using the exact same model and who is backed by the company with the red and white logo. one to stand how coca-cola is recycling its reliable old consumer guru technique we have to go to their son i not to the chateau but to an event that is being held at the town. it is an important conference with several elected officials from all over europe and they're here to speak about the plan in s.f. their towns and it's serious stuff they're even discussing the color of that trash cans that every day at. the all. media isn't. to conclude the meeting the guest of honor makes

a speech this time it's the director of keep scotland beautiful an association partly financed by coca-cola like keep america beautiful and it seems derek robertson is a plant of soda. and listen closely some of his slip ups are extremely telling. i have a clear well known issue and saw it all in the air. as it does here we do care and want to fire she. bendish as well to stop thinking into something by. the emphasizing individual rather than collective responsibility clearly nothing has changed since the advertisement of the native american crime. i assume that you

were drinking coca-cola this morning is single used a lot of plastic and the problem today. plastic plastic packaging has a very useful function in society and we need to we need to remember that the products are very creative they are very very useful and they obviously perform a function as important as how you me again as individuals dispose of these packages so coca-cola for example one of the packaging rightly want to be ready to get it fiery safely i mean use it. what you don't want to say and then environment according to the head of an association which claims to fight against pollution coca-cola is supposedly the example to follow but does he admit to being financed by the american multinationals he asked the question a few minutes later who is financing your targets are. going to finance these are the targets and nobody. who would you want to drink here i don't know i mean i'm asking you these are alleged to be in jail especially seeing my organization in

scotland as my digital ok i'm fundamentally fruitarian committed to that will i volunteer my saying ok. by asking the finance question we have identified it touchy subject the conflict of interest in this book of conflict of interest do you think there's going to ensure that our city of thing you are trying to create a measure of our fun site of interest about stuff like you're trying to do you think there is one. we are as one source are you have sponsors again that's it's a different model when a mob or to start a spin on her child isn't that the secret to her i know you can get your metallic areas if you want to see see what it says. going to our house once i want to accept this course government was coarseness policies and they hire experts and some companies and some companies are like. that i only want more than a call center mcdonald's starbucks. most of it or some big brand names.

we had to insist since the sixty's coca-cola has been paving the way for other multinationals. there was not that mortgage trade or labor or there's an environment to stand those relations were more purely economic but now the relation is very very close. joined me every thursday on the alex simon show and i'll be speaking to guest of the world of politics sports business i'm show business i'll see you then. but what if the soda giant really had decided to change a few months ago upon launching its program for a world without waste the company announced a set of very ambitious measures to resolve the plastic pollution problem for

coca-cola the solution is recycling the concept is simple to collect. coca-cola promises to put fifty percent recycled plastic in its bottles by twenty thirty and that's on a global scale. is absolutely doable there's a model there for the chinas and other parts of the world on how to create value out of plastic and get it we used. of course that would be great news. but with all that we have learned about the company's track to. it is we wanted to check how often they actually keep their promises the american company has been promising to make bottles out of recycled plastic the years take the year two thousand and eight for example in its report on sustainable development coca-cola announced that it wanted to put twenty five percent recycled plastic in

all of its bottles by twenty fifteen. for a long time we sought to find any trace of this in the report from twenty fifteen. the company never clearly states whether or not that promise was kept we end up finding a single figure twelve point four percent at first glance but after taking a closer look twelve point four percent turns out to be the total percentage of recycled and renewable materials used the problem is that recycled and renewable plastic are two very different things. to decrypt the soda giants jargon we arranged a meeting with an ngo that has been interested in the coca-cola group for a long time. l.n.

borsch is a specialist in ocean pollution and she's going to explain how the multinational twists words and statistics. your best. ssage that's a good project just sort of the visit of the mice and unless they are a little. bit supply of it can still go there. with this wired to divest back to the eleventh renewable plastic is essentially plastic made from a plant base but it's still plastic and that it is takes it's all sort of a job. there are seven vegetarian. sixty. sets for the plastic or sickly. or labor day when you're on. a special project a fundamental difference and we are clearly very far from the target from the

n.g.'s point of view coca-cola is recycling targets are first and foremost a marketing ploy to ensure that the consumer keeps buying their plastic bottles. later of course. sasha sabbats protests were so long that sanju would have called you some class seats to tell you. the two of college casale alexis on fox says to the. coca-cola subtle statistical distortions are bad but the worst is yet to come. we uncovered something far worse in this envelope which contains dozens of letters and internal records from coca-cola these documents should have remained confidential but they were published anonymously on the internet

a few months ago we carefully sifted through all the information and found that we could not be further from the ambitious a world without waste slogan. emmett's the mass of information this document caught our attention it's dated from twenty sixteen and signed by the coca-cola as a law being manager in brussels. europe could adopt but which do not coincide with coca-cola is interests. in the next we find carbon pricing restrictions on the usage of caffeine and eat you ban of advertising to children under twelve. in other words anything that could lower the company's turnover figure on the right there's a circle entitled fight back these are all the european measures that coca-cola has decided to fight against through lobbying.

and amongst the measures that coca-cola downright refuses we find increased collection and recycling targets. you heard it coca-cola wants to fight against increased recycling targets in europe while they're promising the exact opposite in their public pledges sit. on the tablet. at agree we also discovered that the company wants to fight against the deposit system. this is one of the systems that is actually effective in combating pollution and the oldest in the game are well aware of this. deposit system works like this when you buy your drink you pay let's say

a euro for it and you also pay an extra charge the deposit let's say twenty cents per bottle in total it would cost you one euro twenty but if you bring back the bottle you'd get your twenty cents back and so all of a sudden no one wants to throw their bottles away anymore. and what is most ironic is that the returnable bottle is virtually how coca-cola began in the fifty's a bottle of coke was not always served by a pin up girl instead it was served in a glass bottle with a deposit. so once empty the bottles would go back to the factory where they would be washed and reused this creates significantly less waste for the environment. the system worked very well but coke decided to put an end to it and use plastic instead completely disregarding one particular scientist's recommendations. would

you like to know how coke decided to get rid of the return of old bottled the company has attempted to keep this story from getting out but we tracked down the only man able to tell it. today he is enjoying a discreet retirement in michigan in the united states i'm going to give it to reach him nice to be it's nearly thank you very much for a look on our precentor thank you thank you very much it's. and this gentleman is called us and done aked he was with the american environmentalists agency familias he's also the first engineer in the world to investigate the ecological impact of coca-cola bottles. that does a very imitation there are smaller the typical quote battles about this this big green translucent all riskless. over is flawless.

and donny is referring to the beginning of the seventy's. that was when the coca-cola company began to show an interest in plastic and to reach out to ems. what they wanted to know is if you take into account all other and environmental impacts on nature what is the best system the engineer works for over a year comparing the environmentalists impact of glass bottles to that of any minium cans and plastic bottles he costs analyzes the data makes graphs does complex calculations and he finally comes to this conclusion a glance at the table shows that the returnable glass bottle provided it breaks through fifteen trips before it is discard is the ecological container proposed also. thanks to this report the coca-cola company knows full

well at the start of the seventy's that returnable glass pollutes significantly less than plastic. but the company would never publicly share this information. we put this together for them. and they didn't publish it you know why. they were not interested in it have airing the public see the the total picture why because they want to keep it in keep it quiet as to which way they were going to go . this is the new life way plastic. i watch them slowly introducing the plastic bottles easy go. for i want to i even remember clearly one time going to hold going home and take saying to bridget my wife as a they're going to plaster bottle told you they would and they are not growing

it's just a first step center nice that ted eco plastic bottles playlist and one glass bottle . with this ad that for its new plastic bottle released in one thousand nine hundred seventy five coca-cola berries ass and honest report once and for all. its life is tough it's easy to let. the american company never looks back coca-cola imposes its plastic bottle everywhere and then isn't the only one flooding the market it's a tidal wave from the eighty's on with plastic devastates beaches. and the first ecologists begin to protest against pollution. certain american states consider a forced return of the deposit. little do they know the company's

immense power. coca-cola has been a significant force behind. fighting legislation that would put deposits on containers or put some kind of price on packaging waste there are newsletters that talk about all the successes that coca-cola is having around the country and it's almost like this great you know celebration letter every day every week we defeated this deposit system in this state and we defeated it here why do you think they were fighting so hard against it doesn't system want is the reason behind this because ultimately it means it means higher costs for them in the end this was a way of this was forcing them to internalize their pollution costs this was a market mechanism that's very smart to try and get industry to recognize that you have to deal with this waste.

you know world big partisan movies a lot and conspiracy it's time to wake up to dig deeper to hit the stories that made stream media refuses to tell more than ever we need to be smarter we need to stop slamming the door on the back and shouting past each other it's time for critical thinking it's time to fight for the middle for the truth the time is now we're watching closely watching the hawks do. you. think oh up a thumb up someone they. thought they aquatic or us. or you. thought their know they still

think i'm one of the. they got there because a couple of you show when. you got time he. looked. ok so i'm. looking. for from you. nothing. here for. example united.

the head of an infamous u.s. a security company once known as a blackwater says the long lasting conflict in afghanistan could still be won but only if washington allows him to handle the conflict. human rights watch accuses iraqi and kurdish authorities of routinely torturing youngsters suspected of having links to islamic state. at the border. and u.s. taunts of venezuela's president maduro claiming he is too afraid to order the

arrest of opposition leader one.